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参展企业如何正确选择展览会-展会频道-电动汽车网
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/> </div> <div class="aspNetHidden"> <input type="hidden" name="__VIEWSTATEGENERATOR" id="__VIEWSTATEGENERATOR" value="E0BEED6B" /> </div> <!--头部导航 开始--> <div class="container"> <div class="con_l"> <div class="newsleft"> <div class="newsTitle"> <h1>参展企业如何正确选择展览会</h1> <div class="laiyuan"> 来源:中国有机农业网  <span>2015.07.01</span>   </div> </div> <div id="detail_divscontent_0" class="zhaiyao"> <p><b>[摘要]</b>正确选择展览会是很关键的，企业要在准备参加展览会前,首要的问题是如何在众多的展览会中做出选择。选展是成功的第一步。各地博览会形式多样，五彩缤纷，有些是综合型大型博览会，但更多的是专业性展会，地区间也有所侧重。因此，事前尽可能地了解展览会的资料，是做出正确抉择的可靠保证。如何了解展会信息呢?展会的历史可以通过主办者散发的宣传手册或他们的网页上获得，也可以通过赞助商和行业协会等;行业杂志和因特网上也有..</p> </div> <div class="newsImage" style="display:none;"><p><img src="http://expo.cnev.cn/Expo/Article/20150701110255.jpg" /></p></div> <div class="newsArticle"> <P> </P> <P> </P> <P>正确选择展览会是很关键的，企业要在准备参加展览会前,首要的问题是如何在众多的展览会中做出选择。选展是成功的第一步。各地博览会形式多样，五彩缤纷，有些是综合型大型博览会，但更多的是专业性展会，地区间也有所侧重。因此，事前尽可能地了解展览会的资料，是做出正确抉择的可靠保证。如何了解展会信息呢?展会的历史可以通过主办者散发的宣传手册或他们的网页上获得，也可以通过赞助商和行业协会等;行业杂志和因特网上也有详细的介绍。选择展览会应考虑以下因素:</P> <P> </P> <P>一、会展的目标市场 展会的目标市场包括其主题定位、目的、观众结构等，企业参展前确定该展会是否与企业的发展计划相吻合，能否促进企业达到预期的目标。这些情况可以从展览会的主办者那里了解到,在绝大多数情况下,他们备有参观者情况的详细资料.当然,企业还必须对这些资料的可靠程度做出判断。</P> <P> </P> <P>二、这一展览会主办者的背景、主办能力和水平、信誉如何。选择有影响力、富有经验及对行业的认知度高的组织者。会展的组织是一个庞大的系统工程，从会展推广、专业观众的邀请、行业活动的组织安排到客户服务等一系列工作需组织者在切实了解参展商需求的情况下做出策略性统筹才能成功举办。企业可以从其对外的招展函、广告以及各项组织计划等方面来评估组织者的策划能力和宣传推广能力。</P> <P> </P> <P>三、会展的历史和影响 如在过去的几年中，参展商有哪些、会展的效果如何等，企业应选择有影响力、知名度高、参展商多且参展商的影响力强的会展。</P> <P> </P> <P>四、是会展的规模 成功的会展必然具备一定的规模，规模大的会展可以吸引更多的专业观众，而这正是保证参展商达到参展目的的最主要因素。评估展会的规模主要看参展商和专业观众的数量以及展览面积的大小。</P> <P> </P> <P>五、展览会举办的时机是否合适。如果同时或前不久有几个同类型的展览会举办,参观者就会大量减少。另外,对一些销售季节性强的化妆品来说,或对一些流行时尚性美容产品来说,展出的时间应与商品的销售季节或流行时间相一致,或稍稍提前。</P> <P> </P> <P>六、参展所需基本费用包括： 1.租用展览场地的费用。 2.广告宣传费.包括展前吸引参展客商和参观者的各种媒介广告费用,展中发放各种广告宣传品如产品目录、产品使用说明书、产品广告传单、促销赠品、产品的试用样品的费用,展览会上录像播放、悬挂广告横幅和广告宣传画的费用等等。 3.展品的运费、保险费、供现场示范表演的产品费用。4.展台的设计和建造费用.包括展台设计或再设计的费用,展台建造和装饰整理费用,展台建造材料的购买和运输费用,雇用专业公司或专业人员的费用等等。5.展览场地的声、光、电、水、电话、空调、清洁场地、摄影照相等多种设备的费用;展览场地的家具、地毯、花卉及其它环境装饰物的费用。6.公共关系活动的费用。如召开新产品新闻发布会的费用;招待记者对本企业产品及展位进行采访报道的交际费用;邀请知名人士出席开幕式剪彩仪式的费用;对重点客户迎来送往、请客吃饭、租用宾馆套房、安排旅游娱乐活动、预订返程票、馈赠礼品的费用;对于一般的潜在客户或目标观众开展联谊活动的费用,如赠送展览会入场券、戏票,邀请参加文娱活动等等;在展览会期间举行产品技术研讨会的费用;聘请和培训展览礼仪模特及产品示范操作人员的费用等等。 7.参展人员的吃穿住行、邮政通讯、公关交际、工资津贴奖金等方面的费用。 8.应付偶发事件的处理费用和其它杂支费用。</P> <P> </P> <P>七、其他的参展企业有哪些、这些企业的档次、规模、知名度如何。</P> <P> </P> <P>八、这一展览会有多少新闻记者前来采访,其宣传效益如何。</P> <P> </P> <P>九、展览会举办的地点是否合适。展览会举办的地点多选在信息幅射能力强的大城市,或某种商品的产地,或交通方便、四通八达的商品集散地城市,或商品进出口口岸城市,或旅游风景区。展览会地点选择的好坏,对有效观众数量的多少有直接影响。我国大部分的会展都在经济、交通、信息、人才、科技、服务等方面拥有综合优势的上海、北京、广州、大连、深圳等城市举办。</P> <P> </P> <P> </P> <P> </P> <P> </P> <br /> <table width="100%" border="0"> <tr> <td></td> <td></td> <td></td> <td></td> <td style="width:50%"> <div class="fr"> <div 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