<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/cognism/" rel="self" type="application/rss+xml"/><title><![CDATA[Revenue Champions]]></title><podcast:guid>7665509c-7288-55e7-88f4-ee9d34359f80</podcast:guid><lastBuildDate>Fri, 03 Nov 2023 15:21:25 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Cognism]]></copyright><managingEditor>Cognism</managingEditor><itunes:summary><![CDATA[The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!]]></itunes:summary><image><url>https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg</url><title>Revenue Champions</title><link><![CDATA[https://cognism.sounder.fm]]></link></image><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><itunes:owner><itunes:name>Cognism</itunes:name></itunes:owner><itunes:author>Cognism</itunes:author><description>The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!</description><link>https://cognism.sounder.fm</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>no</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/cognism/</itunes:new-feed-url><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>115: Approaching Multi-Regional Outbound, Enterprise &amp; More (with Sylvia Farag, Founder at Farag Consulting &amp; Coaching)</title><itunes:title>115: Approaching Multi-Regional Outbound, Enterprise &amp; More (with Sylvia Farag, Founder at Farag Consulting &amp; Coaching)</itunes:title><description><![CDATA[<p>What does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approaching outbound? Well, all will be revealed in this week's episode, as David sits down with Sylvia Farag.</p>]]></description><content:encoded><![CDATA[<p>What does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approaching outbound? Well, all will be revealed in this week's episode, as David sits down with Sylvia Farag.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/approaching-multi-regional-outbound-enterprise-more]]></link><guid isPermaLink="false">fd01922b-4955-4e34-aa1e-90028746804c</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 04 Oct 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/81c025b0-825a-41da-929c-dba87e079d16/REVENUE-CHAMPIONS-EP-115.mp3" length="45899940" type="audio/mpeg"/><itunes:duration>31:51</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>115</itunes:episode><itunes:season>1</itunes:season><podcast:episode>115</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)</title><itunes:title>114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)</itunes:title><description><![CDATA[<p>Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?</p>]]></description><content:encoded><![CDATA[<p>Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/how-to-use-customer-interviews-and-insights-to-fix-broken-fantasy-funnels]]></link><guid isPermaLink="false">40dd8c1a-011a-438a-94b8-2be122968b59</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 27 Sep 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/d6cd0a28-d02b-445e-b9d7-10c0fcdddf03/VIDEO-PODCASTS-THE-LOOP-The-Loop-Live-Episode-26-Fran-x-Andrei-.mp3" length="68864183" type="audio/mpeg"/><itunes:duration>47:48</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>114</itunes:episode><itunes:season>1</itunes:season><podcast:episode>114</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>113: The Playbook for &apos;Hyper Growth&apos; and More (with Chris Orlob, CEO at pclub.io)</title><itunes:title>113: The Playbook for &apos;Hyper Growth&apos; and More (with Chris Orlob, CEO at pclub.io)</itunes:title><description><![CDATA[<p>In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to discuss this, plus much more. </p>]]></description><content:encoded><![CDATA[<p>In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to discuss this, plus much more. </p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-playbook-for-hyper-growth-and-more]]></link><guid isPermaLink="false">0eb9cf34-90ed-4f8d-8b84-1470a8d9c326</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 20 Sep 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/c4236ed4-f8ed-4761-86ee-84e74c198b47/revenue-champions-ep-113.mp3" length="42718822" type="audio/mpeg"/><itunes:duration>29:38</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>113</itunes:episode><itunes:season>1</itunes:season><podcast:episode>113</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)</title><itunes:title>112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)</itunes:title><description><![CDATA[<p>Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content.&nbsp;Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.</p>]]></description><content:encoded><![CDATA[<p>Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content.&nbsp;Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/how-to-use-product-led-and-bofu-content-to-reach-the-modern-buyer]]></link><guid isPermaLink="false">e21cff8b-eabe-4eda-8dbc-8f19ef8f92ab</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 06 Sep 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/ae209793-67ef-4e0e-ae02-c4596e6213f1/REVENUE-CHAMPIONS-EP-112.mp3" length="38373538" type="audio/mpeg"/><itunes:duration>26:38</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>112</itunes:episode><itunes:season>1</itunes:season><podcast:episode>112</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>111: Driving High Quality Pipeline (with Lu Juarez at HiBob)</title><itunes:title>111: Driving High Quality Pipeline (with Lu Juarez at HiBob)</itunes:title><description><![CDATA[<p>In this week’s episode, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more.&nbsp;</p>]]></description><content:encoded><![CDATA[<p>In this week’s episode, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more.&nbsp;</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/driving-high-quality-pipeline]]></link><guid isPermaLink="false">2b1cadab-9ff8-4045-9619-abdab241402f</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 30 Aug 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/0ae909e6-c37a-41a0-9cea-7ab39f0e9988/revenue-champions-111.mp3" length="58894500" type="audio/mpeg"/><itunes:duration>30:40</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>111</itunes:episode><itunes:season>1</itunes:season><podcast:episode>111</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)</title><itunes:title>110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)</itunes:title><description><![CDATA[<p>Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.</p>]]></description><content:encoded><![CDATA[<p>Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/death-of-the-aida-model-]]></link><guid isPermaLink="false">2c62f9d0-c140-4d0a-8793-6c22bc31b959</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 23 Aug 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/289c5c30-9750-49a0-a73f-9a9ee90f6089/REVENUE-CHAMPIONS-EP-109.mp3" length="46046313" type="audio/mpeg"/><itunes:duration>31:56</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>110</itunes:episode><itunes:season>1</itunes:season><podcast:episode>110</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>109: The Importance of Creativity in Outbound (with Will Aitken at Lavender)</title><itunes:title>109: The Importance of Creativity in Outbound (with Will Aitken at Lavender)</itunes:title><description><![CDATA[<p>‘Be creative with outbound!’&nbsp;</p><p>Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era of outbound? Well, David sits down with Will Aitken, Social at Lavender, to discuss this.&nbsp;</p>]]></description><content:encoded><![CDATA[<p>‘Be creative with outbound!’&nbsp;</p><p>Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era of outbound? Well, David sits down with Will Aitken, Social at Lavender, to discuss this.&nbsp;</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-importance-of-creativity-in-outbound]]></link><guid isPermaLink="false">d051aa3b-a0e6-494c-b2a6-8f50dcdba0d5</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 16 Aug 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/f47ea182-16b1-42a1-9e6a-58da5275420b/REVENUE-CHAMPIONS-EP-109.mp3" length="46046313" type="audio/mpeg"/><itunes:duration>31:56</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>109</itunes:episode><itunes:season>1</itunes:season><podcast:episode>109</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>108: G.A.S strategy (giving a s***) - How to actually provide value in the sales process (with Jen Allen-Knuth at Lavender)</title><itunes:title>108: G.A.S strategy (giving a s***) - How to actually provide value in the sales process (with Jen Allen-Knuth at Lavender)</itunes:title><description><![CDATA[<p>Everyone talks about adding value in the sales process. But what does that mean, exactly? There's a believe that value has become lost in translation for many sales teams. Well, Jen Allen-Knuth has cracked the code on what it comes back to. It's the fundamental idea of "giving a s***" in sales. She sits down with David Bentham this week, to discuss the importance of buyers being heard, problem-centricity, plus more</p>]]></description><content:encoded><![CDATA[<p>Everyone talks about adding value in the sales process. But what does that mean, exactly? There's a believe that value has become lost in translation for many sales teams. Well, Jen Allen-Knuth has cracked the code on what it comes back to. It's the fundamental idea of "giving a s***" in sales. She sits down with David Bentham this week, to discuss the importance of buyers being heard, problem-centricity, plus more</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/how-to-actually-provide-value-in-the-sales-process]]></link><guid isPermaLink="false">069041c7-fc27-4490-86c7-0f5ae3cef4a2</guid><itunes:image href="https://artwork.captivate.fm/5555eaad-e30f-4cb7-9801-4c9bf77e58b2/-5hbcbzprOUTc7LifCiBafRY.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 09 Aug 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/9c78b1ad-65e8-4925-b558-cf9158e9b9ae/revenue-champions-ep-106.mp3" length="45894316" type="audio/mpeg"/><itunes:duration>31:51</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>108</itunes:episode><itunes:season>1</itunes:season><podcast:episode>108</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade)</title><itunes:title>107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade)</itunes:title><description><![CDATA[<p>Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.</p>]]></description><content:encoded><![CDATA[<p>Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/transforming-the-b2b-buyer-journey]]></link><guid isPermaLink="false">5b88f479-d4b9-492d-89d2-4bc369feab34</guid><itunes:image href="https://artwork.captivate.fm/77aad372-16b4-4352-83b5-19c072368d6e/zbazhRuGd_PHSMPq6l3TF2zA.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 02 Aug 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/95ba6e99-85e3-40e0-8428-47b8395a15a2/rEVENUE-CHAMPIONS-EP-107.mp3" length="44401507" type="audio/mpeg"/><itunes:duration>30:49</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>107</itunes:episode><itunes:season>1</itunes:season><podcast:episode>107</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>106: The Importance of Revenue Team Alignment (with Alex Olley, Co-Founder &amp; CRO at Reachdesk)</title><itunes:title>106: The Importance of Revenue Team Alignment (with Alex Olley, Co-Founder &amp; CRO at Reachdesk)</itunes:title><description><![CDATA[<p>The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.</p>]]></description><content:encoded><![CDATA[<p>The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/how-to-actually-provide-value-in-the-sales-process]]></link><guid isPermaLink="false">46f1a76a-ba23-47fe-a1fe-0944a37f5503</guid><itunes:image href="https://artwork.captivate.fm/178b2441-8c8b-4a56-b3f0-3ed925f7f79c/k2Whew0dib1j04qfJr5BaHix.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 26 Jul 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/a3eaea4a-a474-4057-a258-08278e7db803/revenue-champions-ep-103-1.mp3" length="42884584" type="audio/mpeg"/><itunes:duration>29:45</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>106</itunes:episode><itunes:season>1</itunes:season><podcast:episode>106</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>105: The Power of the Feedback Loop and Research For Your Sales Team (with Tom Lavery, at Jiminny)</title><itunes:title>105: The Power of the Feedback Loop and Research For Your Sales Team (with Tom Lavery, at Jiminny)</itunes:title><description><![CDATA[<p>Feedback is crucial. It's the fundamental way your sales team can get better. But what about other forms of feedback? For example, the feedback loop from prospects and customers? How can they impact messaging? And what is the overall positive impact this has on the operational efficiency of your sales team? Well, this week we sit down with Tom Lavery, CEO and Founder at Jiminny, to discuss this.</p>]]></description><content:encoded><![CDATA[<p>Feedback is crucial. It's the fundamental way your sales team can get better. But what about other forms of feedback? For example, the feedback loop from prospects and customers? How can they impact messaging? And what is the overall positive impact this has on the operational efficiency of your sales team? Well, this week we sit down with Tom Lavery, CEO and Founder at Jiminny, to discuss this.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-power-of-the-feedback-loop-and-research-for-your-sales-team]]></link><guid isPermaLink="false">cdd24ca3-7763-4326-be55-34fe6164d78e</guid><itunes:image href="https://artwork.captivate.fm/b86ddf82-dc06-4aca-bc6e-6c628c6b39fa/zHLh26IW57AAkkJBAL7M53qH.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 19 Jul 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/1f8856d8-a877-4c22-97d8-3e37adc12a91/REVENUE-CHAMPIONS-EP-105.mp3" length="43512987" type="audio/mpeg"/><itunes:duration>30:10</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>105</itunes:episode><itunes:season>1</itunes:season><podcast:episode>105</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>104: Running successful brand awareness campaigns (with Andrew Davies, CMO at Paddle)</title><itunes:title>104: Running successful brand awareness campaigns (with Andrew Davies, CMO at Paddle)</itunes:title><description><![CDATA[<p>CMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit! </p>]]></description><content:encoded><![CDATA[<p>CMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit! </p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/running-successful-brand-awareness-campaigns]]></link><guid isPermaLink="false">d9948c01-1341-4d7a-8166-3d8375f18e47</guid><itunes:image href="https://artwork.captivate.fm/de2653a8-523c-4c6d-8fcf-6a27b3d0a6f3/zYuXK3aST7HvQkgJ_1LnH0fv.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 12 Jul 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/39073697-aed6-4716-8624-302bd80d5829/VIDEO-PODCASTS-REVENUE-CHAMPIONS-EPISODES-Revenue-Champions-104.mp3" length="55418012" type="audio/mpeg"/><itunes:duration>28:51</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>104</itunes:episode><itunes:season>1</itunes:season><podcast:episode>104</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>103: The Importance of Revenue Team Alignment (with Alex Olley, Co-Founder &amp; CRO at Reachdesk)</title><itunes:title>103: The Importance of Revenue Team Alignment (with Alex Olley, Co-Founder &amp; CRO at Reachdesk)</itunes:title><description><![CDATA[<p>The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.</p>]]></description><content:encoded><![CDATA[<p>The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-importance-of-revenue-team-alignment]]></link><guid isPermaLink="false">7f3df981-ba58-4627-a9f9-d023e3b9bff3</guid><itunes:image href="https://artwork.captivate.fm/6d541cf7-3f67-4d05-a67e-6bcd44910250/xPnC-eUgloI9U3KbNsvQA7dR.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 05 Jul 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/edcd6ba8-a598-47fc-ba8e-2001b6c5be5a/revenue-champions-ep-103-1.mp3" length="42884584" type="audio/mpeg"/><itunes:duration>29:45</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>103</itunes:episode><itunes:season>1</itunes:season><podcast:episode>103</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch)</title><itunes:title>102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch)</itunes:title><description><![CDATA[<p>VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?</p>]]></description><content:encoded><![CDATA[<p>VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-growing-importance-of-brand-as-a-differentiator]]></link><guid isPermaLink="false">7c5a6aeb-b806-44c6-809f-656e406067f4</guid><itunes:image href="https://artwork.captivate.fm/ff072bc0-add5-43d5-b8b6-a9ebf3a8da8e/uzzojLO_zggScJsiL7Ye8WaL.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 28 Jun 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/93a58fb0-e3dd-4ff1-b964-11049c5a2496/VIDEO-PODCASTS-REVENUE-CHAMPIONS-EPISODES-Revenue-Champions-102.mp3" length="101436773" type="audio/mpeg"/><itunes:duration>52:48</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>102</itunes:episode><itunes:season>1</itunes:season><podcast:episode>102</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>101: The Power of Micro-Sites for Outbound (with Rory Sadler, Co-Founder at Trumpet)</title><itunes:title>101: The Power of Micro-Sites for Outbound (with Rory Sadler, Co-Founder at Trumpet)</itunes:title><description><![CDATA[<p>It's no secret that deal cycles are getting longer. And part of the reason is because the seller hasn't adapted to the changes of the modern-day buyer. For example, buyers don't need to be bombarded with lots of information that they've already had access to. Instead, sellers should help buyers make sense of the information they have. Digital is also the core feature of buyers today. And someone who's understood this shift is Rory Sadler, CEO at Trumpet. He explains how microsites or 'pods' are helping to facilitate these changes.</p>]]></description><content:encoded><![CDATA[<p>It's no secret that deal cycles are getting longer. And part of the reason is because the seller hasn't adapted to the changes of the modern-day buyer. For example, buyers don't need to be bombarded with lots of information that they've already had access to. Instead, sellers should help buyers make sense of the information they have. Digital is also the core feature of buyers today. And someone who's understood this shift is Rory Sadler, CEO at Trumpet. He explains how microsites or 'pods' are helping to facilitate these changes.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-power-of-micro-sites-for-outbound]]></link><guid isPermaLink="false">3550cba8-cefb-4081-a93f-7f772439c1e8</guid><itunes:image href="https://artwork.captivate.fm/8cac6cdb-8513-43cb-805b-206f15bee68a/JcYwR_5YoiCPNYQLgFsnIG7R.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 21 Jun 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/5741bf3e-2960-4a90-acbb-30cf73678bf5/revenue-champions-ep-101.mp3" length="35854587" type="audio/mpeg"/><itunes:duration>24:52</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>101</itunes:episode><itunes:season>1</itunes:season><podcast:episode>101</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>100: Redefining Outbound (with Jon Illet, VP Global Sales at Cognism)</title><itunes:title>100: Redefining Outbound (with Jon Illet, VP Global Sales at Cognism)</itunes:title><description><![CDATA[<p>Welcome to a new sales leadership series. To kick things off, we'll be exploring the ways in which the B2B buying journey has changed. And the impact these changes have on sales leaders.</p>]]></description><content:encoded><![CDATA[<p>Welcome to a new sales leadership series. To kick things off, we'll be exploring the ways in which the B2B buying journey has changed. And the impact these changes have on sales leaders.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/redefining-outbound]]></link><guid isPermaLink="false">e2bb0a2f-ec31-4d20-aab4-08564a2ad945</guid><itunes:image href="https://artwork.captivate.fm/60821a17-b6e2-43e6-90d5-d399abb2ba85/_Z8Yon9dkX0Wz3x5TpdTsej8.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 14 Jun 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/d140cd0c-2059-4c82-879e-f47de7130a02/Revenue-Champions-ep100.mp3" length="56669678" type="audio/mpeg"/><itunes:duration>39:19</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>100</itunes:episode><itunes:season>1</itunes:season><podcast:episode>100</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>99: Should marketers be tied to revenue? (with Darryl Praill, CMO at Agorapulse)</title><itunes:title>99: Should marketers be tied to revenue? (with Darryl Praill, CMO at Agorapulse)</itunes:title><description><![CDATA[<p>Cognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.</p>]]></description><content:encoded><![CDATA[<p>Cognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/should-marketers-be-tied-to-revenue]]></link><guid isPermaLink="false">dbfd2224-b2c5-42e2-96af-8bac5bb42719</guid><itunes:image href="https://artwork.captivate.fm/391a8b6c-4959-497d-813a-9cf4c48c2a2d/0HlFKEZyHBxp0-D5BOWos532.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 07 Jun 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/a5d9412b-ac9b-4c01-9fe7-784f50b23047/Episode-99-alice-and-darryl.mp3" length="50349029" type="audio/mpeg"/><itunes:duration>34:56</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>99</itunes:episode><itunes:season>1</itunes:season><podcast:episode>99</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>98: B2B performance marketing masterclass (with Silvio Perez, Founder at AdConversion)</title><itunes:title>98: B2B performance marketing masterclass (with Silvio Perez, Founder at AdConversion)</itunes:title><description><![CDATA[<p>Cognism's Global Head of Paid is joined by B2B performance marketing expert, Silvio Perez to talk through his favourite tips for reaching modern buyers. From unconventional channels, to tracking - you don't want to miss this episode!</p>]]></description><content:encoded><![CDATA[<p>Cognism's Global Head of Paid is joined by B2B performance marketing expert, Silvio Perez to talk through his favourite tips for reaching modern buyers. From unconventional channels, to tracking - you don't want to miss this episode!</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/b2b-performance-marketing-masterclass]]></link><guid isPermaLink="false">d4d89a19-6b9a-48b3-b0c0-4a6f97b53eb8</guid><itunes:image href="https://artwork.captivate.fm/d0d7c024-58ad-497e-8301-1a2c2f4db74e/LoCCLSyBDrp77vUR25EME3Do.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 31 May 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/15f948b0-0123-48fc-a7bf-08fe5c3cd257/revchamps-ep-98.mp3" length="76959200" type="audio/mpeg"/><itunes:duration>53:22</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>98</itunes:episode><itunes:season>1</itunes:season><podcast:episode>98</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>97: The role of sales and marketing as B2B buyer behaviour shifts (with Louis Vandommele, Head of Demand Gen at Sunday)</title><itunes:title>97: The role of sales and marketing as B2B buyer behaviour shifts (with Louis Vandommele, Head of Demand Gen at Sunday)</itunes:title><description><![CDATA[<p>Cognism’s Global Head of Demand Gen, Fran Langham, is joined by guest Louis Vandommele, Head of Demand Gen at Sunday. Having worked through the ranks in sales, before transitioning into a marketing leadership role, Louis has a unique perspective on the role of sales and marketing as B2B buyer behaviour changes.</p>]]></description><content:encoded><![CDATA[<p>Cognism’s Global Head of Demand Gen, Fran Langham, is joined by guest Louis Vandommele, Head of Demand Gen at Sunday. Having worked through the ranks in sales, before transitioning into a marketing leadership role, Louis has a unique perspective on the role of sales and marketing as B2B buyer behaviour changes.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-role-of-sales-and-marketing-as-b2b-buyer-behaviour-shifts]]></link><guid isPermaLink="false">bc006a44-f051-4125-b00b-fdfc0b0e89e4</guid><itunes:image href="https://artwork.captivate.fm/a1f7185b-2c87-4850-a91d-0e5fe2da397e/hw5V8S61TynB09zlhFiex9gp.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 24 May 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/65afacab-3679-400c-a851-f5653a43a93a/VIDEO-PODCASTS-REVENUE-CHAMPIONS-episode-97.mp3" length="82208529" type="audio/mpeg"/><itunes:duration>42:47</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>97</itunes:episode><itunes:season>1</itunes:season><podcast:episode>97</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>96: Create vs. capture demand: Getting the balance right (with Olga Denisova, VP of Global Marketing at Semrush)</title><itunes:title>96: Create vs. capture demand: Getting the balance right (with Olga Denisova, VP of Global Marketing at Semrush)</itunes:title><description><![CDATA[<p>Cognism’s VP of Marketing, Liam Bartholomew, joined by guest Olga Denisova, VP of Global Marketing at Semrush to discuss the delicate balance between create and capture demand. Why B2B marketers need to be creating demand, and not just capturing it. And how this approach better fits the way modern buyers buy.</p>]]></description><content:encoded><![CDATA[<p>Cognism’s VP of Marketing, Liam Bartholomew, joined by guest Olga Denisova, VP of Global Marketing at Semrush to discuss the delicate balance between create and capture demand. Why B2B marketers need to be creating demand, and not just capturing it. And how this approach better fits the way modern buyers buy.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/create-vs-capture-demand]]></link><guid isPermaLink="false">3e77595d-c046-45fe-8d19-d85ce537ae18</guid><itunes:image href="https://artwork.captivate.fm/27bde8a5-fc13-4726-8fde-f68f74e8745e/kq99UVqtOBF1qSrlpbpY8GX_.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 17 May 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/4dcd4cad-07ca-4b68-82bd-b9c64de4a211/EPISODE-96-OLGA.mp3" length="44838390" type="audio/mpeg"/><itunes:duration>31:06</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>96</itunes:episode><itunes:season>1</itunes:season><podcast:episode>96</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>95: Getting personal branding * right * for demand creation (with Tim Davidson, Senior Marketing Director at Directive)</title><itunes:title>95: Getting personal branding * right * for demand creation (with Tim Davidson, Senior Marketing Director at Directive)</itunes:title><description><![CDATA[<p>Cognism's Global Head of Demand Gen, Fran Langham, is joined by guest Tim Davidson, Senior Marketing Director at Directive. Talking all things branding in modern marketing and how to output effective personal brand activity that can benefit a create demand strategy.</p>]]></description><content:encoded><![CDATA[<p>Cognism's Global Head of Demand Gen, Fran Langham, is joined by guest Tim Davidson, Senior Marketing Director at Directive. Talking all things branding in modern marketing and how to output effective personal brand activity that can benefit a create demand strategy.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/getting-personal-branding-right-for-demand-creation]]></link><guid isPermaLink="false">6ce3c3d4-63bf-45e3-9b8f-75070df84853</guid><itunes:image href="https://artwork.captivate.fm/7171fc0e-236c-4a86-9a63-fb804f6edca8/TxNdsi1pU6eyq905HYd6soRZ.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 10 May 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/b280bec0-0ce7-4a8f-89ef-8fc303c756b6/VIDEO-PODCASTS-REV-CHAMPIONS-episode-95-V2.mp3" length="80547413" type="audio/mpeg"/><itunes:duration>41:56</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>95</itunes:episode><itunes:season>1</itunes:season><podcast:episode>95</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>94: Effective Paid and Demand Gen collaboration (With Canberk Beker, Global Head of Paid at Cognism)</title><itunes:title>94: Effective Paid and Demand Gen collaboration (With Canberk Beker, Global Head of Paid at Cognism)</itunes:title><description><![CDATA[<p>Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker.&nbsp;Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.</p>]]></description><content:encoded><![CDATA[<p>Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker.&nbsp;Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/effective-paid-and-demand-gen-collaboration]]></link><guid isPermaLink="false">c8ec50f3-90ca-4f66-a6e0-fe0f3ab25d80</guid><itunes:image href="https://artwork.captivate.fm/f040c44a-73cf-4046-8a7a-e65446ae9508/eUAxod_YSRgvoPSth3MXnNOO.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 03 May 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/6f1b8aca-e10b-46a2-89a2-e41f887d15f1/EPISODE-94-FRAN-AND-CANBERK.mp3" length="72739694" type="audio/mpeg"/><itunes:duration>50:28</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>94</itunes:episode><itunes:season>1</itunes:season><podcast:episode>94</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>93: Confessions of an SDR #10 (with Jordan Humphrey SDR at Holisitc AI)</title><itunes:title>93: Confessions of an SDR #10 (with Jordan Humphrey SDR at Holisitc AI)</itunes:title><description><![CDATA[<p>It's pretty easy to be prepared when your cold calling prospects (if you do your research). But preparation goes out the window the prospect calls you... In this episode, Morgan sits down with Jordan Humphrey SDR @Holisitc AI to discuss humanising sales pitches and adopting a multi-channel approach to cadences.</p>]]></description><content:encoded><![CDATA[<p>It's pretty easy to be prepared when your cold calling prospects (if you do your research). But preparation goes out the window the prospect calls you... In this episode, Morgan sits down with Jordan Humphrey SDR @Holisitc AI to discuss humanising sales pitches and adopting a multi-channel approach to cadences.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-10]]></link><guid isPermaLink="false">08fbba47-413d-4570-8ae0-ffe68dcbd8b9</guid><itunes:image href="https://artwork.captivate.fm/5d65d2b9-c8d4-4f22-a384-344bd35b1c9a/9pyUQDScSiF4XakmWUgNcv28.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 26 Apr 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/9d227140-37de-40d8-a401-264fad4fff56/VIDEO-PODCASTS-EPISODES-EPISODE-91-Confessions-of-an-SDR-JORDAN.mp3" length="43992072" type="audio/mpeg"/><itunes:duration>22:54</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>93</itunes:episode><itunes:season>1</itunes:season><podcast:episode>93</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>92: The importance of marketing to out-of-market buyers (with Amrita Marthur, VP of marketing at Superside)</title><itunes:title>92: The importance of marketing to out-of-market buyers (with Amrita Marthur, VP of marketing at Superside)</itunes:title><description><![CDATA[<p>Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way&nbsp;before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?</p>]]></description><content:encoded><![CDATA[<p>Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way&nbsp;before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/the-importance-of-marketing-to-out-of-market-buyers]]></link><guid isPermaLink="false">471ecd89-fd3c-4d80-969c-af544fea636a</guid><itunes:image href="https://artwork.captivate.fm/ea882e11-aa3f-43b4-ac1f-36c27ff83290/qoLrWqnDqpzfSBHI5psRD1hI.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 19 Apr 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/44ae25ae-c57c-443b-a933-7163b23c7f28/EPISODE-92-AMRITA.mp3" length="59131072" type="audio/mpeg"/><itunes:duration>41:03</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>92</itunes:episode><itunes:season>1</itunes:season><podcast:episode>92</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>91: Getting CEO buy-in for marketing decisions (with Ethan Aaron, CEO at Portable)</title><itunes:title>91: Getting CEO buy-in for marketing decisions (with Ethan Aaron, CEO at Portable)</itunes:title><description><![CDATA[<p>CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions. </p>]]></description><content:encoded><![CDATA[<p>CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions. </p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/91-getting-ceo-buy-in-for-marketing-decisions]]></link><guid isPermaLink="false">5d2ef7c3-4487-402b-b7ec-77f3380cec8a</guid><itunes:image href="https://artwork.captivate.fm/9fcc1fac-440c-44fb-86b0-26f868397e76/3RTrfFkDsGSgKiSXP7-BZKEk.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 12 Apr 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/27507051-fcb5-4cc4-9789-d708accc503c/EPISODE-91-ETHAN-AARON.mp3" length="46007477" type="audio/mpeg"/><itunes:duration>31:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>91</itunes:episode><itunes:season>1</itunes:season><podcast:episode>91</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>90: Confessions of an SDR #9 (with Tom Westlake, Commercial Sales Development Representative at Cognism)</title><itunes:title>90: Confessions of an SDR #9 (with Tom Westlake, Commercial Sales Development Representative at Cognism)</itunes:title><description><![CDATA[<p>You've booked a meeting with a prospect and passed it to the AE. Job done! Happy days! Until the AE explains that they had to qualify the prospect out since the company went bankrupt... On this episode, Morgan and Tom Westlake SDR @Cognism discuss the tweaks he has made to his qualification process to ensure a smoother hand-off to his AE.</p>]]></description><content:encoded><![CDATA[<p>You've booked a meeting with a prospect and passed it to the AE. Job done! Happy days! Until the AE explains that they had to qualify the prospect out since the company went bankrupt... On this episode, Morgan and Tom Westlake SDR @Cognism discuss the tweaks he has made to his qualification process to ensure a smoother hand-off to his AE.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-9]]></link><guid isPermaLink="false">320a2463-ea24-4c7e-975f-b61dcd3f6adf</guid><itunes:image href="https://artwork.captivate.fm/6ebb6c6e-3cf9-40c8-b68a-ad3a2e985c82/h_EoMs8ruaiZLvb7eg3mpN0P.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 05 Apr 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/15064a4f-db08-4f6d-a79e-525eb7702f63/VIDEO-PODCASTS-EPISODES-EPISODE-90-Confessions-of-an-SDR-TOM.mp3" length="34885290" type="audio/mpeg"/><itunes:duration>18:10</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>90</itunes:episode><itunes:season>1</itunes:season><podcast:episode>90</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>89: Illuminating the B2B buying journey (with Steffen Hedebrandt, CMO and co-founder at Dreamdata)</title><itunes:title>89: Illuminating the B2B buying journey (with Steffen Hedebrandt, CMO and co-founder at Dreamdata)</itunes:title><description><![CDATA[<p>Alice de Courcy, Cognism CMO chats to Steffen Hedebrandt, CMO and co-founder of Dreamdata about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can we use attribution to illuminate the multitude of touch points within that journey?</p>]]></description><content:encoded><![CDATA[<p>Alice de Courcy, Cognism CMO chats to Steffen Hedebrandt, CMO and co-founder of Dreamdata about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can we use attribution to illuminate the multitude of touch points within that journey?</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/89-illuminating-the-b2b-buying-journey]]></link><guid isPermaLink="false">f6864973-d785-4195-a5ff-bfebe41d25a8</guid><itunes:image href="https://artwork.captivate.fm/d029459a-bdda-4589-af5d-9e674a5bfafe/_ZS0D3J9pmkY2JzO3WpiqKHe.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 22 Mar 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/564afbb4-b853-4bb5-a4b6-08471394ac00/Episode-89-Steffen.mp3" length="58091575" type="audio/mpeg"/><itunes:duration>40:13</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>89</itunes:episode><itunes:season>1</itunes:season><podcast:episode>89</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>88: Bonus Episode: CMO Diary launch party</title><itunes:title>88: Bonus Episode: CMO Diary launch party</itunes:title><description><![CDATA[<p>Diary of a first time CMO author, Alice de Courcy is joined by marketing whizz, Gaetano Dinardi to discuss some burning questions surrounding Alice’s highly anticipated CMO diary launch. Breaking down her three biggest takeaways from the diary.- Building a CMO mindset</p><ul><li>How to scale a team from 3-39 </li><li>How I built a demand gen strategy that scaled past $50m+ ARR</li></ul><br/>]]></description><content:encoded><![CDATA[<p>Diary of a first time CMO author, Alice de Courcy is joined by marketing whizz, Gaetano Dinardi to discuss some burning questions surrounding Alice’s highly anticipated CMO diary launch. Breaking down her three biggest takeaways from the diary.- Building a CMO mindset</p><ul><li>How to scale a team from 3-39 </li><li>How I built a demand gen strategy that scaled past $50m+ ARR</li></ul><br/>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/88-cmo-diary-launch-party]]></link><guid isPermaLink="false">d8e1c775-4023-4883-8f4a-f18d586e5a2f</guid><itunes:image href="https://artwork.captivate.fm/02e69433-7529-4147-8293-a5457e65d364/quyAlMnf2kD5P25fGMPAAb_D.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 15 Mar 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/69961839-51f2-45c6-8984-dd03d943e3b6/VIDEO-PODCASTS-REVENUE-CHAMPIONS-EPISODES-Book-launch-audio-for.mp3" length="99577916" type="audio/mpeg"/><itunes:duration>51:51</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>88</itunes:episode><itunes:season>1</itunes:season><podcast:episode>88</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>87: Confessions of an SDR #8 (with James Cross, Account Executive at Evalian)</title><itunes:title>87: Confessions of an SDR #8 (with James Cross, Account Executive at Evalian)</itunes:title><description><![CDATA[<p>Picture this. The cold call has gone exactly how you wanted it to until the close. You say something you shouldn't have and now complete silence. This happened to our next guest James Cross Account Executive @Evalian. James and Morgan talk about the lessons he's learned as an SDR and how these helped him make the jump to an AE.</p>]]></description><content:encoded><![CDATA[<p>Picture this. The cold call has gone exactly how you wanted it to until the close. You say something you shouldn't have and now complete silence. This happened to our next guest James Cross Account Executive @Evalian. James and Morgan talk about the lessons he's learned as an SDR and how these helped him make the jump to an AE.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-8]]></link><guid isPermaLink="false">2c56dfc2-4438-4cdd-b1f3-0b83ac3bde86</guid><itunes:image href="https://artwork.captivate.fm/4f2da7d3-ced4-4f48-b6ad-9759a6b83271/LhcabgnKMphUgALVaVDqx19Y.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 08 Mar 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/1eb4469e-b179-4e35-a054-b84e80b3a10c/VIDEO-PODCASTS-EPISODES-EPISODE-87-Confessions-of-an-SDR-James.mp3" length="47257592" type="audio/mpeg"/><itunes:duration>24:36</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>87</itunes:episode><itunes:season>1</itunes:season><podcast:episode>87</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>86: Confessions of an SDR #7 (with Ivana Ivanova, Senior Enterprise Sales Development at Cognism)</title><itunes:title>86: Confessions of an SDR #7 (with Ivana Ivanova, Senior Enterprise Sales Development at Cognism)</itunes:title><description><![CDATA[<p>Every SDR gets upset after a bad cold call. The best ones know how to recover and smash their next cold call! In this episode, Ivana Ivanova and Morgan talk about detaching from the outcome, multi-threading and motivational hacks to bounce back when you have a bad cold call.</p>]]></description><content:encoded><![CDATA[<p>Every SDR gets upset after a bad cold call. The best ones know how to recover and smash their next cold call! In this episode, Ivana Ivanova and Morgan talk about detaching from the outcome, multi-threading and motivational hacks to bounce back when you have a bad cold call.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-7]]></link><guid isPermaLink="false">661fa300-b2ce-4d71-ade8-7552021d39ab</guid><itunes:image href="https://artwork.captivate.fm/5b44f9b9-4307-4827-b6c1-4fffc03d8a21/oRiEibt4fKFHULmsNdluP5KY.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 01 Mar 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/cc150480-8e1d-4dcd-8fcf-315af8c64fe1/VIDEO-PODCASTS-EPISODES-EPISODE-86-Confessions-of-an-SDR-Ivana.mp3" length="44806106" type="audio/mpeg"/><itunes:duration>23:19</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>86</itunes:episode><itunes:season>1</itunes:season><podcast:episode>86</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>85: Confessions of an SDR #6 (with Brian Bashline, Distribution Go-To-Market Lead at Knowde)</title><itunes:title>85: Confessions of an SDR #6 (with Brian Bashline, Distribution Go-To-Market Lead at Knowde)</itunes:title><description><![CDATA[<p>Most SDRs say Fridays are the best day to cold call. Unless you have a roommate screaming 'let's get drunk, it's happy hour' in the background. Tune into this episode to hear how Brian, GTM Lead @Knowde, deals with distractions on a cold call and why adding a little humour to the call can help build more rapport.</p>]]></description><content:encoded><![CDATA[<p>Most SDRs say Fridays are the best day to cold call. Unless you have a roommate screaming 'let's get drunk, it's happy hour' in the background. Tune into this episode to hear how Brian, GTM Lead @Knowde, deals with distractions on a cold call and why adding a little humour to the call can help build more rapport.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-6]]></link><guid isPermaLink="false">44550dc1-f875-4b1e-92bb-73e3515baacc</guid><itunes:image href="https://artwork.captivate.fm/956d788c-cb63-49a6-8720-6b9cc990657e/gWPXtHHPbBKGC_IUHBavpXQe.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 22 Feb 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/725bb78a-b95b-456d-aac9-76f3a29b1e9a/VIDEO-PODCASTS-EPISODES-EPISODE-85-Confessions-of-an-SDR-Brian.mp3" length="36486649" type="audio/mpeg"/><itunes:duration>18:59</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>85</itunes:episode><itunes:season>1</itunes:season><podcast:episode>85</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>84: Confessions of an SDR #5 (with Arran Nicholson, Account Executive at Selligence)</title><itunes:title>84: Confessions of an SDR #5 (with Arran Nicholson, Account Executive at Selligence)</itunes:title><description><![CDATA[<p>No one enjoys having their phone calls interrupted. Unfortunately, sometimes it's out of the rep's control - especially when alarm warning s are involved! Tune into this episode to hear the rest of Arran's confession, how to deal with unexpected situations and some of the most effective ways to rekindle a conversation.</p>]]></description><content:encoded><![CDATA[<p>No one enjoys having their phone calls interrupted. Unfortunately, sometimes it's out of the rep's control - especially when alarm warning s are involved! Tune into this episode to hear the rest of Arran's confession, how to deal with unexpected situations and some of the most effective ways to rekindle a conversation.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-5]]></link><guid isPermaLink="false">e628a58e-9a43-4f3c-8ff1-7aea4a07bc80</guid><itunes:image href="https://artwork.captivate.fm/a000c8ee-4ea2-4161-ba63-8325d9b1faea/1rl6Ms_TNVznvHVZOpF1wreC.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 15 Feb 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/f427e514-5d50-4c56-baa3-8bb3716cf7e6/VIDEO-PODCASTS-EPISODES-EPISODE-84-Confessions-of-an-SDR-ARRAN.mp3" length="38201159" type="audio/mpeg"/><itunes:duration>19:53</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>84</itunes:episode><itunes:season>1</itunes:season><podcast:episode>84</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>83: Confessions of an SDR #4 (with Piers Mosselmans, Senior Enterprise SDR at Cognism)</title><itunes:title>83: Confessions of an SDR #4 (with Piers Mosselmans, Senior Enterprise SDR at Cognism)</itunes:title><description><![CDATA[<p>No one likes to be woken up by an alarm. So it's no surprise this prospect went mad when she was woken up to a cold call! Tune into this episode to hear the rest of Piers's confession, the best times to cold call prospects and some of the most effective opening lines to break the ice!</p>]]></description><content:encoded><![CDATA[<p>No one likes to be woken up by an alarm. So it's no surprise this prospect went mad when she was woken up to a cold call! Tune into this episode to hear the rest of Piers's confession, the best times to cold call prospects and some of the most effective opening lines to break the ice!</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-4]]></link><guid isPermaLink="false">f8318b1b-8472-4f18-8196-a788374bd749</guid><itunes:image href="https://artwork.captivate.fm/e0f74239-bd25-4c9a-9de2-3f30efb517fc/7HybuZ_gQbbZWidfvJ-EgC3y.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 08 Feb 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/032b788d-a7b2-4f14-8f06-6312fe77bf1a/VIDEO-PODCASTS-EPISODES-EPISODE-83-Confessions-of-an-SDR-Piers.mp3" length="45342013" type="audio/mpeg"/><itunes:duration>23:36</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>83</itunes:episode><itunes:season>1</itunes:season><podcast:episode>83</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>82: Confessions of an SDR #3 (with Dom Odoguardi, Senior SDR at Cognism)</title><itunes:title>82: Confessions of an SDR #3 (with Dom Odoguardi, Senior SDR at Cognism)</itunes:title><description><![CDATA[<p>The worst kind of LinkedIn connection request? The ones that get your first name AND company name wrong...On this episode Morgan and Dom Odoguardi, Senior Enterprise SDR @Cognism, talk about the right way to generate conversations on LinkedIn and how to tackle Enterprise selling.</p>]]></description><content:encoded><![CDATA[<p>The worst kind of LinkedIn connection request? The ones that get your first name AND company name wrong...On this episode Morgan and Dom Odoguardi, Senior Enterprise SDR @Cognism, talk about the right way to generate conversations on LinkedIn and how to tackle Enterprise selling.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-3]]></link><guid isPermaLink="false">9d83e255-a545-4b9c-99ac-f7f34f31136d</guid><itunes:image href="https://artwork.captivate.fm/15c4b015-8bac-4366-b0ff-f71abb6e3e7a/-Df8VMpJAk9silIBGP2OJ-Md.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 01 Feb 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/6d684b1f-4bd3-4d21-96ad-87c2b3e024ff/EPISODE-82-Confessions-of-an-SDR-Dom.mp3" length="41288276" type="audio/mpeg"/><itunes:duration>21:30</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>82</itunes:episode><itunes:season>1</itunes:season><podcast:episode>82</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/7baab496-aa00-45f8-bc22-703d379cd2a1/index.html" type="text/html"/></item><item><title>81: Confessions of an SDR #2 (with Madison Yuille, SDR at Cognism)</title><itunes:title>81: Confessions of an SDR #2 (with Madison Yuille, SDR at Cognism)</itunes:title><description><![CDATA[<p>Booking meetings is the name of the game for an SDR right? Well, not when you book a meeting with the wrong prospect... In this episode, Morgan talks to Madison Yuille, SDR @Cognism, about taking accountability for mistakes, the secret to writing great emails and of course her confession.</p>]]></description><content:encoded><![CDATA[<p>Booking meetings is the name of the game for an SDR right? Well, not when you book a meeting with the wrong prospect... In this episode, Morgan talks to Madison Yuille, SDR @Cognism, about taking accountability for mistakes, the secret to writing great emails and of course her confession.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-2]]></link><guid isPermaLink="false">f851b04b-7dbd-4c2e-8150-ffb71dc2000f</guid><itunes:image href="https://artwork.captivate.fm/e5a45669-61cb-4907-a032-47f74c614812/PvtVlOcBskictWr62sxDWs65.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 25 Jan 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/b358bd83-88c7-4644-a678-394c91575fa6/EPISODE-81-Confessions-of-an-SDR-Maddie.mp3" length="47428968" type="audio/mpeg"/><itunes:duration>24:42</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>81</itunes:episode><itunes:season>1</itunes:season><podcast:episode>81</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/88e3c543-674c-47b1-98f7-b8e593d91606/index.html" type="text/html"/></item><item><title>80: Confessions of an SDR #1 (with Brad Norgate, Enterprise SDR at Cognism)</title><itunes:title>80: Confessions of an SDR #1 (with Brad Norgate, Enterprise SDR at Cognism)</itunes:title><description><![CDATA[<p>Welcome to a brand new series called Confessions of an SDR. A series where Sales Coach, Morgan J Ingram uncovers the funniest untold stories from the sales development world. In our first episode, Morgan is joined by Brad Norgate, Enterprise SDR @Cognism to talk about video prospecting best practices and the mental life hacks SDRs must implement to improve their resilience. And more importantly, Brad confesses his most embarrassing moment as an SDR.</p>]]></description><content:encoded><![CDATA[<p>Welcome to a brand new series called Confessions of an SDR. A series where Sales Coach, Morgan J Ingram uncovers the funniest untold stories from the sales development world. In our first episode, Morgan is joined by Brad Norgate, Enterprise SDR @Cognism to talk about video prospecting best practices and the mental life hacks SDRs must implement to improve their resilience. And more importantly, Brad confesses his most embarrassing moment as an SDR.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/confessions-of-an-sdr-1]]></link><guid isPermaLink="false">8eafbe5c-f605-45c8-af0b-2a76d0bb573d</guid><itunes:image href="https://artwork.captivate.fm/d9e03244-7aa9-4eee-af93-86d084b0526f/Q2tdXfRCMCs4-sV_Pk1O0FiP.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 18 Jan 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/f389b693-60c4-4ce9-a09b-39e1571da958/EPISODE-80-Confessions-of-an-SDR-Morgan-and-Brad.mp3" length="48621066" type="audio/mpeg"/><itunes:duration>25:19</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>80</itunes:episode><itunes:season>1</itunes:season><podcast:episode>80</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/6513504e-6467-49f4-886e-ea28476bd795/index.html" type="text/html"/></item><item><title>79: The current state of SaaS (with Mark Bedard, Michelle Bradbury and Mark Sparaco)</title><itunes:title>79: The current state of SaaS (with Mark Bedard, Michelle Bradbury and Mark Sparaco)</itunes:title><description><![CDATA[<p>This week, Mark Bedard, Vice President of Global Sales at Cognism is hosting a special episode of Revenue Champions on the current state of SaaS. Mark is joined by Michelle Bradbury, Chief Product Officer at Cognism and Mark Sparaco, VP of US Sales at Cognism as they discuss how SaaS has changed with changes in the economic climate in a sales and product perspective, switching to B2C tactics for buyer centricity, the future of SaaS and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Mark Bedard, Vice President of Global Sales at Cognism is hosting a special episode of Revenue Champions on the current state of SaaS. Mark is joined by Michelle Bradbury, Chief Product Officer at Cognism and Mark Sparaco, VP of US Sales at Cognism as they discuss how SaaS has changed with changes in the economic climate in a sales and product perspective, switching to B2C tactics for buyer centricity, the future of SaaS and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/79-the-current-state-of-saas]]></link><guid isPermaLink="false">571253a0-25fd-4eb5-a342-d23ff1f0fc4a</guid><itunes:image href="https://artwork.captivate.fm/6b592b3a-bda0-462e-be44-5b2fd9a4fc66/gsO6JIIasSMh1xA7DEKJTKiF.png"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 11 Jan 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/5c09711c-9aa4-4d06-9314-231a15942a28/EPISOE-79-State-of-SaaS.mp3" length="45674775" type="audio/mpeg"/><itunes:duration>31:41</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>79</itunes:episode><itunes:season>1</itunes:season><podcast:episode>79</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author></item><item><title>78: How to create 15 pieces of content in less than 1 hour as a seller (with Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach)</title><itunes:title>78: How to create 15 pieces of content in less than 1 hour as a seller (with Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach)</itunes:title><description><![CDATA[<p>This week, Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach introduces 2023 with an SDR creator workshop on how you can create 15 pieces of content in less than an hour as a seller. In this episode, Morgan answers all your burning questions on creating content as a seller and goes through why creating content as a seller is helpful, understanding what it means to be a ‘creator’ vs a ‘curator’, how to post consistently and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach introduces 2023 with an SDR creator workshop on how you can create 15 pieces of content in less than an hour as a seller. In this episode, Morgan answers all your burning questions on creating content as a seller and goes through why creating content as a seller is helpful, understanding what it means to be a ‘creator’ vs a ‘curator’, how to post consistently and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/78-how-to-create-15-peices-of-content-in-less-than-an-hour]]></link><guid isPermaLink="false">2ad1f2a7-9460-465e-b0c4-1f0c4245566c</guid><itunes:image href="https://artwork.captivate.fm/d4622b33-c9db-443d-9a3c-7d939781e460/yWol6wsyMljvfxmhFVhnlRGP.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 04 Jan 2023 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/987c24da-efbe-4e5a-9bbb-8dc0fcad080a/EPISODE-78-Morgan.mp3" length="69126922" type="audio/mpeg"/><itunes:duration>48:00</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>78</itunes:episode><itunes:season>1</itunes:season><podcast:episode>78</podcast:episode><podcast:season>1</podcast:season><itunes:author>Cognism</itunes:author><podcast:transcript url="https://transcripts.captivate.fm/transcript/44090065-7fa1-437c-bd40-fc2dcdd54a4f/index.html" type="text/html"/></item><item><title>77: Demandism: learnings from 2022 (with Cognism Marketing Leaders)</title><itunes:title>77: Demandism: learnings from 2022 (with Cognism Marketing Leaders)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s ninth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on reflecting on Cognism’s marketing team’s key learnings and lessons from 2022. This includes a review of the inbound and pipeline growth, paid social account structure, testing new ideas and experiments and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s ninth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on reflecting on Cognism’s marketing team’s key learnings and lessons from 2022. This includes a review of the inbound and pipeline growth, paid social account structure, testing new ideas and experiments and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/77-demandism-learnings-from-2022-with-cognism-marketing-leaders]]></link><guid isPermaLink="false">246f9ffa-5732-4047-8d89-1118c0942d04</guid><itunes:image href="https://artwork.captivate.fm/952fdff6-0ca1-4c81-b889-b72fc658025d/episode-77-cognism-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 21 Dec 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/8bd514bd-4583-4c22-b5cc-c4f524304a1b/audio-496612-18826-39481-df8861db-e564-414a-821d-793ab61dc5d6.mp3" length="53536539" type="audio/mpeg"/><itunes:duration>55:46</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>77</itunes:episode><podcast:episode>77</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>76: What is declared intent and how to drive more of it (with Gaetano DiNardi, Growth Advisor at Cognism)</title><itunes:title>76: What is declared intent and how to drive more of it (with Gaetano DiNardi, Growth Advisor at Cognism)</itunes:title><description><![CDATA[<p>This week, Alice de Courcy, CMO @Cognism is joined by Gaetano DiNardi, Growth Advisor @Cognism to talk about the problems with assumed intent and how to grow declared intent. In this episode, Alice and Gaetano discuss what is declared intent, benefits of ungating your content, marketing predictions for 2023 and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Alice de Courcy, CMO @Cognism is joined by Gaetano DiNardi, Growth Advisor @Cognism to talk about the problems with assumed intent and how to grow declared intent. In this episode, Alice and Gaetano discuss what is declared intent, benefits of ungating your content, marketing predictions for 2023 and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/76-what-is-declared-intent-and-how-to-drive-more-of-it-with-gaetano-dinardi-growth-advisor-at-cognism]]></link><guid isPermaLink="false">edefeb5f-0dd5-47b5-ae5d-aeaf23720dfd</guid><itunes:image href="https://artwork.captivate.fm/6766eba3-26dc-40d0-bf87-32ee0e188212/episode-75-gaetano-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 14 Dec 2022 07:47:09 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/d82c8f33-87b3-449d-b67a-7682bdd5f03a/audio-495989-18826-39481-110cc9bb-59ca-4dbd-bd71-e7c6057b1f87.mp3" length="39012876" type="audio/mpeg"/><itunes:duration>40:38</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>76</itunes:episode><podcast:episode>76</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>75: The current state of outbound sales (with Sam Nelson, Founder @SDR Leader.com and Agoge)</title><itunes:title>75: The current state of outbound sales (with Sam Nelson, Founder @SDR Leader.com and Agoge)</itunes:title><description><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Sam Nelson, Founder @SDR Leader.com and Agoge to talk about all things outbound sales. Ryan and Sam discuss the future of sales events, sales reps calling mobile numbers, the current state of outbound sales and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Sam Nelson, Founder @SDR Leader.com and Agoge to talk about all things outbound sales. Ryan and Sam discuss the future of sales events, sales reps calling mobile numbers, the current state of outbound sales and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/75-the-current-state-of-outbound-sales-with-sam-nelson-founder-sdr-leader-com-and-agoge]]></link><guid isPermaLink="false">5ab4bab4-e9dc-4587-bcb3-d03be302d88b</guid><itunes:image href="https://artwork.captivate.fm/c82f3063-3ab1-4e91-bb0e-d1578e6fd52c/episode-75-sam-nelson-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 07 Dec 2022 08:10:47 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/ef5fd6ee-fc39-441a-91e9-b7a9c9ff5957/audio-494891-18826-39481-1cb658f6-3b9d-4693-8717-73ca870e2c71.mp3" length="42739793" type="audio/mpeg"/><itunes:duration>44:31</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>75</itunes:episode><podcast:episode>75</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>74: Cold calling live #14 (with Justin Middleton, President &amp; COO at Phone Ready Leads)</title><itunes:title>74: Cold calling live #14 (with Justin Middleton, President &amp; COO at Phone Ready Leads)</itunes:title><description><![CDATA[<p>Welcome to our 14th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Justin Middleton, President &amp; COO @ Phone Ready Leads where they both take on cold calling prospects on the podcast, demonstrating live examples of the best way to deal with objections and techniques to use to increase your conversion rates.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 14th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Justin Middleton, President &amp; COO @ Phone Ready Leads where they both take on cold calling prospects on the podcast, demonstrating live examples of the best way to deal with objections and techniques to use to increase your conversion rates.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/74-cold-calling-live-14-with-justin-middleton-president-coo-at-phone-ready-leads]]></link><guid isPermaLink="false">2985e382-6271-4de1-823c-b9c51caabec7</guid><itunes:image href="https://artwork.captivate.fm/ed3d81f3-b92e-464e-afdd-7bc428a2d966/episode-74-justin-middleton-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 30 Nov 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/d93c0fe1-452f-486f-a17f-878e76e8f84b/audio-493564-18826-39481-54a15205-a676-4163-b52f-437b122f9f59.mp3" length="53785643" type="audio/mpeg"/><itunes:duration>56:02</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>74</itunes:episode><podcast:episode>74</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>73: 6 simple ways to win in Q4 (with Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach and David Bentham, Director of Sales Development at Cognism)</title><itunes:title>73: 6 simple ways to win in Q4 (with Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach and David Bentham, Director of Sales Development at Cognism)</itunes:title><description><![CDATA[<p>This week, Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach is joined by David Bentham, Director of Sales Development @Cognism to go through 6 simple ways to win in Q4. In this episode, Morgan and David discuss reconnecting with old opportunities from earlier this year, using email, social, phone and video to reconnect, time management and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach is joined by David Bentham, Director of Sales Development @Cognism to go through 6 simple ways to win in Q4. In this episode, Morgan and David discuss reconnecting with old opportunities from earlier this year, using email, social, phone and video to reconnect, time management and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/73-6-simple-ways-to-win-in-q4-with-morgan-j-ingram-3x-linkedin-sales-voice-and-sales-coach-and-david-bentham-director-of-sales-development-at-cognism]]></link><guid isPermaLink="false">f3afeb80-f1a1-46d5-b2e3-25c99a5c7d9d</guid><itunes:image href="https://artwork.captivate.fm/51404891-a623-4a34-b14a-73d59b917db0/episode-73-morgan-and-dave-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 23 Nov 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/8c0cc45f-b2d3-42e9-acc4-aaf0cd229469/audio-492928-18826-39481-2c418bcb-c329-4fa4-a971-cbe57f452d31.mp3" length="55964464" type="audio/mpeg"/><itunes:duration>58:18</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>73</itunes:episode><podcast:episode>73</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>72: Sales enablement success (with Galem Girmay, EMEA Revenue Enablement Manager at UserTesting)</title><itunes:title>72: Sales enablement success (with Galem Girmay, EMEA Revenue Enablement Manager at UserTesting)</itunes:title><description><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Galem Girmay, EMEA Revenue Enablement Manager @UserTesting as they discuss her journey from Sales Development Representative to Account Executive to Sales Enablement. In this episode, Ryan and Galem talk about the importance of sales enablement, getting creative with sales and having meaningful conversations and connections and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Galem Girmay, EMEA Revenue Enablement Manager @UserTesting as they discuss her journey from Sales Development Representative to Account Executive to Sales Enablement. In this episode, Ryan and Galem talk about the importance of sales enablement, getting creative with sales and having meaningful conversations and connections and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/72-sales-enablement-success-with-galem-girmay-emea-revenue-enablement-manager-at-usertesting]]></link><guid isPermaLink="false">b3a7af8f-d9bd-4c00-a116-070d57c62ada</guid><itunes:image href="https://artwork.captivate.fm/8a5acab4-1f20-41c9-8546-e2a9d585790f/episode-72-galen-girmay-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 16 Nov 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/546d1e05-b3d8-4c95-8673-0b15b878fe14/audio-491911-18826-39481-51b11a65-8d39-4a24-a1b6-5c82043c4db6.mp3" length="49533256" type="audio/mpeg"/><itunes:duration>51:36</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>72</itunes:episode><podcast:episode>72</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>71: Cold calling live #13 (with Jason Bay, Founder &amp; CEO at Outbound Squad)</title><itunes:title>71: Cold calling live #13 (with Jason Bay, Founder &amp; CEO at Outbound Squad)</itunes:title><description><![CDATA[<p>Welcome to our 13th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Jason Bay, Founder and CEO @Outbound Squad to discuss cold calling scripts. In this episode, Ryan and Jason evaluate cold calling scripts from our audience, giving live feedback and actionable takeaways so they can improve their cold calling techniques.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 13th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Jason Bay, Founder and CEO @Outbound Squad to discuss cold calling scripts. In this episode, Ryan and Jason evaluate cold calling scripts from our audience, giving live feedback and actionable takeaways so they can improve their cold calling techniques.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/71-cold-calling-live-13-with-jason-bay-founder-ceo-at-outbound-squad]]></link><guid isPermaLink="false">c3e298ba-0415-46dc-ad1b-62994ae58a7d</guid><itunes:image href="https://artwork.captivate.fm/df6337ab-f8bf-4969-a81b-5211e04c62b6/episode-71-cold-calling-live-jason-bay-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 09 Nov 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/6e2bba3c-df3c-4ebc-b35d-ad1084e27257/audio-490928-18826-39481-47277b46-ce43-47d9-aa7a-36f67ca6fe75.mp3" length="57692308" type="audio/mpeg"/><itunes:duration>01:00:06</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>71</itunes:episode><podcast:episode>71</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>70: Cold calling live #12 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</title><itunes:title>70: Cold calling live #12 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</itunes:title><description><![CDATA[<p>Welcome to our 12th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, we have a new take on cold calling live where David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training goes through your burning outbound sales questions.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 12th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, we have a new take on cold calling live where David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training goes through your burning outbound sales questions.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/70-cold-calling-live-12-with-morgan-j-ingram-director-of-sales-execution-and-evolution-at-jb-sales-training]]></link><guid isPermaLink="false">990550ee-cb16-421b-9654-506025b7e206</guid><itunes:image href="https://artwork.captivate.fm/062c7a2e-abfb-45d6-93be-a2cf80891d18/episode-70-cold-calling-live-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 02 Nov 2022 06:56:13 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/f796c463-08e7-4396-bd9f-c7c528ab4808/audio-490165-18826-39481-9b26a9ac-3ddc-4c9f-bcc1-5eb1cb801f08.mp3" length="55595406" type="audio/mpeg"/><itunes:duration>57:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>70</itunes:episode><podcast:episode>70</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>69: Sales framework and methodology (with Dale Yasunaga, Principal Consultant, Mastering the Sales Game at Sales Consulting and Training)</title><itunes:title>69: Sales framework and methodology (with Dale Yasunaga, Principal Consultant, Mastering the Sales Game at Sales Consulting and Training)</itunes:title><description><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Dale Yasunaga, Principal Consultant, Mastering the Sales Game @Sales Consulting and Training to talk about cold calling framework and methodology that work. In this episode, Ryan and Dale discuss how can sales reps leverage video for outreach in order to provide value, best techniques for pattern disruption, getting your cold calling mojo back and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Dale Yasunaga, Principal Consultant, Mastering the Sales Game @Sales Consulting and Training to talk about cold calling framework and methodology that work. In this episode, Ryan and Dale discuss how can sales reps leverage video for outreach in order to provide value, best techniques for pattern disruption, getting your cold calling mojo back and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/69-sales-framework-and-methodology-with-dale-yasunaga-principal-consultant-mastering-the-sales-game-at-sales-consulting-and-training]]></link><guid isPermaLink="false">c3d1955a-e700-4283-bae7-88b2a7bfdb56</guid><itunes:image href="https://artwork.captivate.fm/5d25ccf3-d291-40c7-8b6c-a9a9911d5a47/episode-69-yale-yasunaga-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 26 Oct 2022 06:44:45 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/e39ac8ae-8b43-4c62-a84a-ab05c44593ea/audio-486509-18826-39481-8fdc1463-4e21-4193-b2ef-3fba0f77290e.mp3" length="50218709" type="audio/mpeg"/><itunes:duration>52:19</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>69</itunes:episode><podcast:episode>69</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>68: Demandism: how to build a demand gen machine from the ground up (with Cognism Marketing Leaders)</title><itunes:title>68: Demandism: how to build a demand gen machine from the ground up (with Cognism Marketing Leaders)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s eighth episode of Demandism. Where Cognism marketing leaders LAlice De Courcy and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on how to build a demand gen machine from the ground up including team structure and key hires, content engine overview, BOFU content and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s eighth episode of Demandism. Where Cognism marketing leaders LAlice De Courcy and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on how to build a demand gen machine from the ground up including team structure and key hires, content engine overview, BOFU content and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/68-demandism-how-to-build-a-demand-gen-machine-from-the-ground-up-with-cognism-marketing-leaders]]></link><guid isPermaLink="false">f2c4e787-fe6f-46da-b117-808db8afc302</guid><itunes:image href="https://artwork.captivate.fm/9a2679f0-9608-4ba3-baec-b5eaf193e808/episode-68-demansism-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 19 Oct 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/3b208d3c-8a8b-4d83-b762-781c100cd910/audio-484044-18826-39481-021f5d69-77fd-4847-b6d0-5ed1c40a9fcf.mp3" length="57793036" type="audio/mpeg"/><itunes:duration>01:00:12</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>68</itunes:episode><podcast:episode>68</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>67: Cold calling live #11 (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)</title><itunes:title>67: Cold calling live #11 (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)</itunes:title><description><![CDATA[<p>Welcome to our 11th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Greg Woodward, Founder &amp; CEO @Woodward Strategies to run through sales scripts! Ryan and Greg are joined by sales volunteers who will share their cold calling script and give actionable feedback on how to build the perfect script.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 11th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Greg Woodward, Founder &amp; CEO @Woodward Strategies to run through sales scripts! Ryan and Greg are joined by sales volunteers who will share their cold calling script and give actionable feedback on how to build the perfect script.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/67-cold-calling-live-11-with-gregory-woodward-founder-and-ceo-at-woodward-strategies-llc]]></link><guid isPermaLink="false">0b2ad44f-88fd-4873-8165-cb3d830aa468</guid><itunes:image href="https://artwork.captivate.fm/89b893a6-0291-42b4-86b7-a4e0bf103446/episode-67-cold-calling-live-greg-woodward-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 12 Oct 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/2602ae0f-b082-4696-810a-fc95f173ac68/audio-479206-18826-39481-58f0376e-e75a-40bd-bda2-bcf07e0c8be6.mp3" length="54624487" type="audio/mpeg"/><itunes:duration>56:54</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>67</itunes:episode><podcast:episode>67</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>66: $2 million ARR in 8 months as an SDR (with Matthew Provins, CEO @Pause)</title><itunes:title>66: $2 million ARR in 8 months as an SDR (with Matthew Provins, CEO @Pause)</itunes:title><description><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Matthew Provins, CEO @Pause to talk about his journey going from scaling a company as a first time SDR to $2 millions ARR in 8 months to CEO at Pause. Ryan and Matthew discuss the career journey from SDR to Sales Director in just over a year, creating your own SDR playbook, why Matthew thinks SDR is the hardest role he’s worked in and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Ryan Reisert, Subject Matter Expert @Cognism is joined by Matthew Provins, CEO @Pause to talk about his journey going from scaling a company as a first time SDR to $2 millions ARR in 8 months to CEO at Pause. Ryan and Matthew discuss the career journey from SDR to Sales Director in just over a year, creating your own SDR playbook, why Matthew thinks SDR is the hardest role he’s worked in and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/66-2-million-arr-in-8-months-as-an-sdr-with-matthew-provins-ceo-pause]]></link><guid isPermaLink="false">ef4ce16c-378e-4793-abee-3dbb11aa4a64</guid><itunes:image href="https://artwork.captivate.fm/3fa1b3b9-bd8c-4b0d-bf72-ed547d49fe45/episode-66-matt-provins-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 05 Oct 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/758380a0-7236-4b54-b774-749ceb54a355/audio-479207-18826-39481-722c29e7-4d02-49e9-88dd-9fc29ef0a766.mp3" length="33897448" type="audio/mpeg"/><itunes:duration>35:19</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>66</itunes:episode><podcast:episode>66</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>65: Demandism: campaigns 101 (with Cognism Marketing Leaders)</title><itunes:title>65: Demandism: campaigns 101 (with Cognism Marketing Leaders)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s seventh episode of Demandism. Where Cognism marketing leaders Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on campaigns and features a special guest, Jamie Skeels, Demand Generation Manager and mastermind behind Cognism’s campaigns. Liam, Fran and Jamie discuss campaign timeline, how to measure campaign success, steps you should take each week before launching your campaign and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s seventh episode of Demandism. Where Cognism marketing leaders Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on campaigns and features a special guest, Jamie Skeels, Demand Generation Manager and mastermind behind Cognism’s campaigns. Liam, Fran and Jamie discuss campaign timeline, how to measure campaign success, steps you should take each week before launching your campaign and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/65-demandism-campaigns-101-with-cognism-marketing-leaders]]></link><guid isPermaLink="false">d8dd764e-1c09-469c-b300-b2b86ce8b0e2</guid><itunes:image href="https://artwork.captivate.fm/233fe827-ee8e-46b0-93ea-51c0c6fff071/episode-65-demansism-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 28 Sep 2022 06:14:35 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/a97ad56c-9fe1-4714-824f-a15bf2c6c2bc/audio-477641-18826-39481-e6ad8b67-fb56-410f-a5d3-9a5a25f5f010.mp3" length="50441134" type="audio/mpeg"/><itunes:duration>52:33</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>65</itunes:episode><podcast:episode>65</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>64: Cold calling live #10 (with Ryan Reisert, Subject Matter Expert at Cognism)</title><itunes:title>64: Cold calling live #10 (with Ryan Reisert, Subject Matter Expert at Cognism)</itunes:title><description><![CDATA[<p>Welcome to our 10th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism goes through the ultimate cold call training using the start, stop, repeat framework. A framework usually used during call blitz’s to test various scenarios that will pop up on a cold call. See this framework in action as volunteers go through this practice live in this podcast.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 10th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism goes through the ultimate cold call training using the start, stop, repeat framework. A framework usually used during call blitz’s to test various scenarios that will pop up on a cold call. See this framework in action as volunteers go through this practice live in this podcast.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/64-cold-calling-live-10-with-ryan-reisert-subject-matter-expert-at-cognism]]></link><guid isPermaLink="false">09ce4401-11ca-492e-8555-cf069793a895</guid><itunes:image href="https://artwork.captivate.fm/28fdc529-2d67-4393-9524-7590b37a9e51/episode-63-ryan-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 21 Sep 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/6cd4157c-3461-43c5-928a-caf84dd11447/audio-467472-18826-39481-42ef91da-02ea-41b6-81f9-884d0c291535.mp3" length="58459681" type="audio/mpeg"/><itunes:duration>01:00:54</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>64</itunes:episode><podcast:episode>64</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>63: Cold calling live #9 (with Morgan Ingram, VP of GTM Talent and Development at Sales Impact Academy)</title><itunes:title>63: Cold calling live #9 (with Morgan Ingram, VP of GTM Talent and Development at Sales Impact Academy)</itunes:title><description><![CDATA[<p>Welcome to our 9th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Morgan Ingram, VP of GTM Talent and Development @Sales Impact Academy takes over as volunteers dial in to cold call live to Morgan and get actionable feedback on how to improve. Morgan also goes through Sales Representative’s burning cold calling questions so they can book more meetings.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 9th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. This week, Morgan Ingram, VP of GTM Talent and Development @Sales Impact Academy takes over as volunteers dial in to cold call live to Morgan and get actionable feedback on how to improve. Morgan also goes through Sales Representative’s burning cold calling questions so they can book more meetings.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/63-cold-calling-live-9-with-morgan-ingram-vp-of-gtm-talent-and-development-at-sales-impact-academy]]></link><guid isPermaLink="false">da8e8b45-d21b-4020-9355-23e9def27bcd</guid><itunes:image href="https://artwork.captivate.fm/38ffd30f-f361-46d8-9406-a20d9033bdf0/episode-64-morgan-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 14 Sep 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/d4deaa8d-7b62-4ca2-9a9e-146024ed7a7f/audio-467475-18826-39481-e801354e-d4cf-484a-ae44-8f8198ffa8ab.mp3" length="56434250" type="audio/mpeg"/><itunes:duration>58:47</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>63</itunes:episode><podcast:episode>63</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>62: How sales can use content to close deals (with Chet Lovegren, Director of Sales Development at Pavilion)</title><itunes:title>62: How sales can use content to close deals (with Chet Lovegren, Director of Sales Development at Pavilion)</itunes:title><description><![CDATA[<p>This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Chet Lovegren, Director of Sales Development @Pavilion &amp; podcast host to talk about how sales can use content to close more deals. In this episode, Ryan and Chet talk about how Sales Representatives can incorporate content in their sales process, how to address pricing and negotiation, being buyer centric and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Chet Lovegren, Director of Sales Development @Pavilion &amp; podcast host to talk about how sales can use content to close more deals. In this episode, Ryan and Chet talk about how Sales Representatives can incorporate content in their sales process, how to address pricing and negotiation, being buyer centric and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/62-how-sales-can-use-content-to-close-deals-with-chet-lovegren-director-of-sales-development-at-pavilion]]></link><guid isPermaLink="false">9ead339f-1117-4d3a-8622-fe5f08083ea4</guid><itunes:image href="https://artwork.captivate.fm/6748055e-9647-4675-be66-2c66d1bd3ff8/episode-62-chet-lovegren-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 07 Sep 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/121dc49a-ae63-4207-8db0-54ba0a09bbbe/audio-465568-18826-39481-a3f7c3de-2f6a-420d-b6e0-f8cbe776e39c.mp3" length="49144554" type="audio/mpeg"/><itunes:duration>51:12</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>62</itunes:episode><podcast:episode>62</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>61: Demandism: content distribution 101 (with Cognism Marketing Leaders)</title><itunes:title>61: Demandism: content distribution 101 (with Cognism Marketing Leaders)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s sixth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on content distribution and features a special guest, Binal Raval, SEO &amp; Content Executive and mastermind behind Cognism’s social channels. Alice, Liam, Fran and Binal discuss scaling your company LinkedIn, paid video ads, distribution in demand generation and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s sixth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on content distribution and features a special guest, Binal Raval, SEO &amp; Content Executive and mastermind behind Cognism’s social channels. Alice, Liam, Fran and Binal discuss scaling your company LinkedIn, paid video ads, distribution in demand generation and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/61-demandism-content-distribution-101-with-cognism-marketing-leaders]]></link><guid isPermaLink="false">ed0f83a7-4166-43bf-b724-5bbd22a42529</guid><itunes:image href="https://artwork.captivate.fm/2f7ba651-8b54-4eb9-869c-bec8eaa4e843/episode-61-demansism-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 31 Aug 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/0b3c769c-5fac-41e0-8222-7f65394c1680/audio-462674-18826-39481-e539f3da-8860-40a8-98e2-031994526868.mp3" length="52952563" type="audio/mpeg"/><itunes:duration>55:08</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>61</itunes:episode><podcast:episode>61</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>60: Creating predictable outcomes in outbound sales (Kevin Hopp, Founder at Hopp Consulting Group)</title><itunes:title>60: Creating predictable outcomes in outbound sales (Kevin Hopp, Founder at Hopp Consulting Group)</itunes:title><description><![CDATA[<p>This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Kevin Hopp, Founder @Hopp Consulting Group, Podcast host and Sales course creator to talk about creating predictable outcomes when it comes to outbound sales. In this episode, Ryan and Kevin discuss the ultimate tech stack, how to leverage video to your advantage, how to cold call in a recession and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Kevin Hopp, Founder @Hopp Consulting Group, Podcast host and Sales course creator to talk about creating predictable outcomes when it comes to outbound sales. In this episode, Ryan and Kevin discuss the ultimate tech stack, how to leverage video to your advantage, how to cold call in a recession and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/60-creating-predictable-outcomes-in-outbound-sales-kevin-hopp-founder-at-hopp-consulting-group]]></link><guid isPermaLink="false">03a9acaa-f021-44ee-9c47-bfc8cf272816</guid><itunes:image href="https://artwork.captivate.fm/63e7da36-f4b4-4be6-8ac9-38fb8010c267/episode-60-kevin-hopp-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 24 Aug 2022 06:26:56 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/2d52ffc0-2f40-4847-9fd8-07df27863d86/audio-460478-18826-39481-c8be8760-5c59-4ae0-959d-042cb5b60e6f.mp3" length="46337167" type="audio/mpeg"/><itunes:duration>48:16</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>60</itunes:episode><podcast:episode>60</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>59: How to be successful in sales (with Nick Cegelski, Founder and Host of 30 Minutes to President’s Club)</title><itunes:title>59: How to be successful in sales (with Nick Cegelski, Founder and Host of 30 Minutes to President’s Club)</itunes:title><description><![CDATA[<p>This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Nick Cegelski, Founder and Host @ 30 Minutes to President’s Club to talk about the cold calling tips and techniques for sales success and ultimately, book a meeting. In this episode, Ryan and Nick discuss the importance of having more conversations, giving prospects a clear value proposition, how you should allocate your time as a sales rep and more.</p>]]></description><content:encoded><![CDATA[<p>This week, Ryan Reisert, Brand Ambassador @Cognism is joined by Nick Cegelski, Founder and Host @ 30 Minutes to President’s Club to talk about the cold calling tips and techniques for sales success and ultimately, book a meeting. In this episode, Ryan and Nick discuss the importance of having more conversations, giving prospects a clear value proposition, how you should allocate your time as a sales rep and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/59-how-to-be-successful-in-sales-with-nick-cegelski-founder-and-host-of-30-minutes-to-presidents-club]]></link><guid isPermaLink="false">5de601eb-2bbe-4751-b7b7-d78c1d0c3538</guid><itunes:image href="https://artwork.captivate.fm/1d263917-f6a3-47fa-a578-0cb093d643e0/episode-59-nick-cegelski-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 17 Aug 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/56d859d9-25a2-4d9b-a30f-4600ef61f229/audio-457998-18826-39481-560fbef4-a310-4477-a89d-d98e057f5b26.mp3" length="45580616" type="audio/mpeg"/><itunes:duration>47:29</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>59</itunes:episode><podcast:episode>59</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>58: Demandism: building a media machine for B2B (with Cognism Marketing Leaders)</title><itunes:title>58: Demandism: building a media machine for B2B (with Cognism Marketing Leaders)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s fifth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s strategy for building a media machine for B2B. Alice, Liam and Fran talk through how to scale a media machine, content that gives buyers an advantage, how Cognism use ungated experiences and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s fifth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s strategy for building a media machine for B2B. Alice, Liam and Fran talk through how to scale a media machine, content that gives buyers an advantage, how Cognism use ungated experiences and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/58-demandism-building-a-media-machine-for-b2b-with-cognism-marketing-leaders]]></link><guid isPermaLink="false">1b2a2a87-35b9-40b4-bf12-1a54e9cbff1e</guid><itunes:image href="https://artwork.captivate.fm/d1a4be5d-d8fc-46b0-b9b3-e035b654c032/episode-58-demansism-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 10 Aug 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/7696051c-83b3-4b9e-8f60-a99f9a6a60ee/audio-454453-18826-39481-408037fc-aeb4-4d06-8242-7f4ae879eb36.mp3" length="55604183" type="audio/mpeg"/><itunes:duration>57:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>58</itunes:episode><podcast:episode>58</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>57: Cold calling live #8 (with David Bentham, Director of Sales Development at Cognism)</title><itunes:title>57: Cold calling live #8 (with David Bentham, Director of Sales Development at Cognism)</itunes:title><description><![CDATA[<p>Welcome to our 8th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by David Bentham, Director of Sales Development @Cognism, for the ultimate cold call training using the start, stop, repeat framework. See this framework in action as volunteers go through this practice live in this podcast.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 8th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by David Bentham, Director of Sales Development @Cognism, for the ultimate cold call training using the start, stop, repeat framework. See this framework in action as volunteers go through this practice live in this podcast.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/57-cold-calling-live-8-with-david-bentham-director-of-sales-development-at-cognism]]></link><guid isPermaLink="false">33a1e174-8533-411e-a2e8-9933ea83e31d</guid><itunes:image href="https://artwork.captivate.fm/e577ce86-f97d-48d9-89a4-4c4f19b548d1/episode-57-david-bentham-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 03 Aug 2022 10:48:52 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/1a04143d-20d7-43f0-8e04-e3568017ef40/audio-452178-18826-39481-84dc6195-880b-48f7-b13e-b5bb526c1e65.mp3" length="54844136" type="audio/mpeg"/><itunes:duration>57:06</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>57</itunes:episode><podcast:episode>57</podcast:episode><itunes:summary>Ryan Reisert, Brand Ambassador @Cognism speaks to Cognism&apos;s Sales Director, David Bentham, for an interactive session with sales reps. In this episode, Ryan and David discuss training reps and tips for SDRs, including their new &quot;Start, Stop, Repeat&apos; framework.</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>56: The qualities of a successful sales leader (with Scott Leese, Sales Leader)</title><itunes:title>56: The qualities of a successful sales leader (with Scott Leese, Sales Leader)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Sales Leader, Scott Leese all about the qualities of being a successful and effective Sales Leader. In this episode, Ryan and Scott discuss building a personal brand and how to utilise it effectively, simplifying a complex product or solution, the do’s of a highly successful sales leader in a time of uncertainty and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Sales Leader, Scott Leese all about the qualities of being a successful and effective Sales Leader. In this episode, Ryan and Scott discuss building a personal brand and how to utilise it effectively, simplifying a complex product or solution, the do’s of a highly successful sales leader in a time of uncertainty and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/56-the-qualities-of-a-successful-sales-leader-with-scott-leese-sales-leader]]></link><guid isPermaLink="false">0d69bf70-adf6-4f34-935b-b4b1b487d584</guid><itunes:image href="https://artwork.captivate.fm/464dd75b-4f80-4f00-85ec-39ca4937bf2d/episode-56-scott-leese-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 27 Jul 2022 06:05:56 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/a837c054-2c78-4f94-9984-a0354227535b/audio-438789-18826-39481-e99b9a4a-c5a9-41dc-9fb3-d14e5a0c13f3.mp3" length="42637348" type="audio/mpeg"/><itunes:duration>44:25</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>56</itunes:episode><podcast:episode>56</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>55: Sales leadership (with Rebecca Drew, EMEA Sales Leader at Vidyard)</title><itunes:title>55: Sales leadership (with Rebecca Drew, EMEA Sales Leader at Vidyard)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Rebecca Drew, EMEA Sales Leader @Vidyard about how to be successful as a new sales leader in a new region. Ryan and Rebecca talk about the first 90 days as a sales leader, biggest hurdles for women in sales, inclusivity in sales and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Rebecca Drew, EMEA Sales Leader @Vidyard about how to be successful as a new sales leader in a new region. Ryan and Rebecca talk about the first 90 days as a sales leader, biggest hurdles for women in sales, inclusivity in sales and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/55-sales-leadership-with-rebecca-drew-emea-sales-leader-at-vidyard]]></link><guid isPermaLink="false">0f82c308-925d-424e-b864-992fc224ef7e</guid><itunes:image href="https://artwork.captivate.fm/da422ed0-6d9b-491f-bdf6-de253d1fca71/episode-55-rebecca-drew-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 20 Jul 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/e8ee2cab-4e9f-4d6c-b109-e68c874cf7c3/audio-429837-18826-39481-3bb30d58-013f-4c64-9d56-5b3cafedcb21.mp3" length="45077811" type="audio/mpeg"/><itunes:duration>46:57</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>55</itunes:episode><podcast:episode>55</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>54: The evolution of SDRs (with Aaron Ross Author &amp; Advisory Board Member (Non-Executive Director) at Cognism)</title><itunes:title>54: The evolution of SDRs (with Aaron Ross Author &amp; Advisory Board Member (Non-Executive Director) at Cognism)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Aaron Ross Author &amp; Advisory Board Member (Non-Executive Director) @Cognism about the evolution of Sales Development Represenative. Ryan and Aaron discuss if the SDR role still relevant, habits to be successful as an SDR, how technology has changed the role of the SDR and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Aaron Ross Author &amp; Advisory Board Member (Non-Executive Director) @Cognism about the evolution of Sales Development Represenative. Ryan and Aaron discuss if the SDR role still relevant, habits to be successful as an SDR, how technology has changed the role of the SDR and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/54-the-evolution-of-sdrs-with-aaron-ross-author-advisory-board-member-non-executive-director-at-cognism]]></link><guid isPermaLink="false">46bcddaa-188e-4b49-88d3-1ecb858f19d7</guid><itunes:image href="https://artwork.captivate.fm/c8baaef4-0d2f-4df0-892a-986b853092d4/episode-54-aaron-ross-01-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 13 Jul 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/2d3ddd42-ab91-4f45-81ec-908487eb12f6/audio-411684-18826-39481-ec0999c8-cf4f-4e8d-b49d-a61294f540b0.mp3" length="39085576" type="audio/mpeg"/><itunes:duration>40:43</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>54</itunes:episode><podcast:episode>54</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>53: Buyer centricity (with Shabri Lakhani, CEO &amp; Founder at SalesWorks)</title><itunes:title>53: Buyer centricity (with Shabri Lakhani, CEO &amp; Founder at SalesWorks)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Shabri Lakhani, CEO &amp; Founder @SalesWorks about levelling up your sales with the Buyer centricity. Ryan talks to Shabri about her journey to CEO, women in sales, sales theory and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Shabri Lakhani, CEO &amp; Founder @SalesWorks about levelling up your sales with the Buyer centricity. Ryan talks to Shabri about her journey to CEO, women in sales, sales theory and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/53-buyer-centricity-with-shabri-lakhani-ceo-founder-at-salesworks]]></link><guid isPermaLink="false">4d81500f-bddf-4905-97d0-a918e48ddaa4</guid><itunes:image href="https://artwork.captivate.fm/8ef3cdda-89f1-4d71-abf4-d3526f40b124/episode-53-shabri-lakhani-01-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 06 Jul 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/f91c575c-dcdf-4cb4-94f3-3873af86fe8e/audio-410692-18826-39481-16e2f65c-f72b-4957-8f2c-eace6806ac59.mp3" length="50073723" type="audio/mpeg"/><itunes:duration>52:10</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>53</itunes:episode><podcast:episode>53</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>52: Demandism: how to successfully launch a rebrand (with Cognism Marketing Leaders)</title><itunes:title>52: Demandism: how to successfully launch a rebrand (with Cognism Marketing Leaders)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s forth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s recent rebrand strategy. Alice, Liam and Fran talk through getting out of brand limbo, pre-kick off work needed for a rebrand project, learnings from Cognism’s rebrand and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s forth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s recent rebrand strategy. Alice, Liam and Fran talk through getting out of brand limbo, pre-kick off work needed for a rebrand project, learnings from Cognism’s rebrand and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/52-demandism-how-to-successfully-launch-a-rebrand-with-cognism-marketing-leaders]]></link><guid isPermaLink="false">4e7a543b-3f4a-4dea-b5a9-5f63f4560707</guid><itunes:image href="https://artwork.captivate.fm/9838f769-b5f8-4b76-a00a-f42de1f0d4ef/episode-52-demansism-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 29 Jun 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/7c176f46-c2d3-4678-9576-08ef4455efb6/audio-407238-18826-39481-6cc861d9-347e-48e9-befb-3b3c4b686785.mp3" length="50583658" type="audio/mpeg"/><itunes:duration>52:41</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>52</itunes:episode><podcast:episode>52</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>51: Cold calling live #7 (with Shawn Sease, Founder at 5bynoon)</title><itunes:title>51: Cold calling live #7 (with Shawn Sease, Founder at 5bynoon)</itunes:title><description><![CDATA[<p>Welcome to our 7th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Shawn Sease, Founder @5bynoon for the ultimate cold calling warm-up. Ryan and Shawn go through a framework called ‘Start, Stop, Reset’. A framework you can see in action from volunteers, where they are tested on real objections sales professionals face everyday.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 7th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Shawn Sease, Founder @5bynoon for the ultimate cold calling warm-up. Ryan and Shawn go through a framework called ‘Start, Stop, Reset’. A framework you can see in action from volunteers, where they are tested on real objections sales professionals face everyday.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/51-cold-calling-live-7-with-shawn-sease-founder-at-5bynoon]]></link><guid isPermaLink="false">e33d2f8c-b6d1-4d05-bc32-2c6695df56d7</guid><itunes:image href="https://artwork.captivate.fm/aff429c9-0fcf-4835-ad49-8dec08ba5d1e/episode-51-shawn-sease-01-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 22 Jun 2022 05:04:24 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/5765b574-8ca5-456f-a4be-c40c122f8f45/audio-406329-18826-39481-424f878b-6bf6-488e-88aa-154de7ef1b4c.mp3" length="57454489" type="audio/mpeg"/><itunes:duration>59:51</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>51</itunes:episode><podcast:episode>51</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>50: Driving demand for B2B marketing (with Todd Clouser, Senior Brand Marketing Manager at Refine Labs)</title><itunes:title>50: Driving demand for B2B marketing (with Todd Clouser, Senior Brand Marketing Manager at Refine Labs)</itunes:title><description><![CDATA[<p>Alice de Courcy, CMO @Cognism talks to Todd Clouser, Senior Brand Marketing Manager @ Refine Labs about driving demand to keep up with the modern buyer. Alice and Todd discuss growing an audience with the emergence of new channels like TokTok, the content creating process at Refine Labs, top metrics to measure demand and more.</p>]]></description><content:encoded><![CDATA[<p>Alice de Courcy, CMO @Cognism talks to Todd Clouser, Senior Brand Marketing Manager @ Refine Labs about driving demand to keep up with the modern buyer. Alice and Todd discuss growing an audience with the emergence of new channels like TokTok, the content creating process at Refine Labs, top metrics to measure demand and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/50-driving-demand-for-b2b-marketing-with-todd-clouser-senior-brand-marketing-manager-at-refine-labs]]></link><guid isPermaLink="false">f3dd3881-2aed-452a-a5b1-0a8ea03cac45</guid><itunes:image href="https://artwork.captivate.fm/57b4d09e-0327-4ac2-afe0-5f091c2878a6/episode-50-todd-couser-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 15 Jun 2022 06:08:22 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/d958a2ee-9ac8-4edb-b4f6-a712485df516/audio-397125-18826-39481-84a7e238-283b-4620-b85e-bb99cde597a5.mp3" length="45463170" type="audio/mpeg"/><itunes:duration>47:21</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>50</itunes:episode><podcast:episode>50</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>49: Building a successful sales team (with Bryan Elsesser, VP Sales at SaaStr)</title><itunes:title>49: Building a successful sales team (with Bryan Elsesser, VP Sales at SaaStr)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Bryan Elsesser, VP Sales @ SaaStr about his experience in training and teaching sales professionals. Ryan talks to Bryan how one of his SDRs brought in $2.8M in revenue in less than a year, how to find, hire and onboard SDRs, the process to finding what is necessary to set your sales team up with success and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Bryan Elsesser, VP Sales @ SaaStr about his experience in training and teaching sales professionals. Ryan talks to Bryan how one of his SDRs brought in $2.8M in revenue in less than a year, how to find, hire and onboard SDRs, the process to finding what is necessary to set your sales team up with success and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/49-building-a-successful-sales-team-with-bryan-elsesser-vp-sales-at-saastr]]></link><guid isPermaLink="false">ee009597-a1e7-4273-b016-c01a48ff661c</guid><itunes:image href="https://artwork.captivate.fm/44462030-0059-48d6-94c1-a9dd96c0aa2c/episode-49-bryan-elsesser-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 08 Jun 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/ea47a813-5f7d-4c35-a046-d0449ea20153/audio-386494-18826-39481-886767fa-1363-415e-8be1-a68d04d16379.mp3" length="50483323" type="audio/mpeg"/><itunes:duration>52:35</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>49</itunes:episode><podcast:episode>49</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>48: Cold calling live #6 (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)</title><itunes:title>48: Cold calling live #6 (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)</itunes:title><description><![CDATA[<p>Welcome to our 6th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Gregory Woodward, Founder and CEO @Woodward Strategies LLC to review Ryan’s cold calls and discuss how to make your calls more productive, difference between outbound and inbound calls, pace and tonality and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 6th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Gregory Woodward, Founder and CEO @Woodward Strategies LLC to review Ryan’s cold calls and discuss how to make your calls more productive, difference between outbound and inbound calls, pace and tonality and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/48-cold-calling-live-6-with-gregory-woodward-founder-and-ceo-at-woodward-strategies-llc]]></link><guid isPermaLink="false">623f91d4-25ce-4c59-812d-8a6a5f248d7f</guid><itunes:image href="https://artwork.captivate.fm/13b4603f-9556-46bd-b81e-1679447b054f/episode-48-greg-woodward-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 01 Jun 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/b7496595-14ee-4ffc-8d21-5545f59c113d/audio-371873-18826-39481-ea6e74bf-fd91-46fc-8075-e6eaf55dda24.mp3" length="56475210" type="audio/mpeg"/><itunes:duration>58:50</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>48</itunes:episode><podcast:episode>48</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>47: Demandism: building a content engine to power demand (with Cognism Marketing Leaders)</title><itunes:title>47: Demandism: building a content engine to power demand (with Cognism Marketing Leaders)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s third episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on building a content engine to power demand and features a special guest, James Sutton, Cognism’s Campaign Manager and brains behind Cognism’s subject matter expert. Alice, Liam, Fran and James discuss content and demand generation collaboration, content bucketing, subject matter expert and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s third episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on building a content engine to power demand and features a special guest, James Sutton, Cognism’s Campaign Manager and brains behind Cognism’s subject matter expert. Alice, Liam, Fran and James discuss content and demand generation collaboration, content bucketing, subject matter expert and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/47-demandism-building-a-content-engine-to-power-demand-with-cognism-marketing-leaders]]></link><guid isPermaLink="false">25de9345-73dd-4df7-91ce-82780a05b14f</guid><itunes:image href="https://artwork.captivate.fm/a3f52038-f470-4680-9e58-a2f2417bc901/episode-47-cognism-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 25 May 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/4b0d0672-674e-4e97-9e66-a158dec9d762/audio-364176-18826-39481-c99c46dd-3dcd-4775-a464-f7ca66c14d20.mp3" length="55145682" type="audio/mpeg"/><itunes:duration>57:27</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>47</itunes:episode><podcast:episode>47</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>46: The product led growth and outbound hybrid (with Breezy Beaumont, Head of Growth and Marketing at Correlated)</title><itunes:title>46: The product led growth and outbound hybrid (with Breezy Beaumont, Head of Growth and Marketing at Correlated)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Breezy Beaumont, Head of Growth and Marketing @Correlated about product led growth and outbound, and how to use them both as a hybrid to help organisations sell in the modern environment. In this episode, Ryan and Breezy discuss Correlated’s product led growth and outbound hybrid model, what to track instead of MQLs and PQLs in marketing, successful variable compensation strategies and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Breezy Beaumont, Head of Growth and Marketing @Correlated about product led growth and outbound, and how to use them both as a hybrid to help organisations sell in the modern environment. In this episode, Ryan and Breezy discuss Correlated’s product led growth and outbound hybrid model, what to track instead of MQLs and PQLs in marketing, successful variable compensation strategies and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/46-the-product-led-growth-and-outbound-hybrid-with-breezy-beaumont-head-of-growth-and-marketing-at-correlated]]></link><guid isPermaLink="false">05e53d0d-dd10-4e67-ab58-9f956cf47060</guid><itunes:image href="https://artwork.captivate.fm/f533fe95-5902-4793-9943-644a58802ac2/episode-46-breezy-beaumont-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 18 May 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/4f88f7cc-6047-4d06-bac2-4efca21d0f90/audio-358048-18826-39481-48a16713-c251-4736-8fdf-f2c4b703166f.mp3" length="41017801" type="audio/mpeg"/><itunes:duration>42:44</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>46</itunes:episode><podcast:episode>46</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>45: Sales leadership (with Kevin Dorsey, Sales Leadership Coach)</title><itunes:title>45: Sales leadership (with Kevin Dorsey, Sales Leadership Coach)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Sales Leadership Coach, Kevin "KD" Dorsey all about the lessons he has learnt from his experience in sales leadership. Kevin has helped organisations build sales teams of over 100 people and go from $0 to $100M in ARR. In this episode, Ryan and Kevin discuss how to stay innovative in sales, defining what “working” means in order for your sales reps, most common but not talked about mistakes in sales leaderships and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Sales Leadership Coach, Kevin "KD" Dorsey all about the lessons he has learnt from his experience in sales leadership. Kevin has helped organisations build sales teams of over 100 people and go from $0 to $100M in ARR. In this episode, Ryan and Kevin discuss how to stay innovative in sales, defining what “working” means in order for your sales reps, most common but not talked about mistakes in sales leaderships and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/45-sales-leadership-with-kevin-dorsey-sales-leadership-coach]]></link><guid isPermaLink="false">2854ade4-77c5-4860-b5eb-06be07d40888</guid><itunes:image href="https://artwork.captivate.fm/be6736cd-5bb3-4247-afb6-8f02a8018309/episode-45-kenvin-dorsey-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 11 May 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/c6344346-76ba-40e9-a54b-aeab6b6f1308/audio-351081-18826-39481-aee12394-b3b9-473a-b9d7-ce3ebb636025.mp3" length="33996460" type="audio/mpeg"/><itunes:duration>35:25</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>44: Cold calling live #5 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</title><itunes:title>44: Cold calling live #5 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</itunes:title><description><![CDATA[<p>Welcome to our 5th episode of Revenue Champion’s Cold calling live where sales experts David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice to sales reps on their biggest sales struggles.</p>]]></description><content:encoded><![CDATA[<p>Welcome to our 5th episode of Revenue Champion’s Cold calling live where sales experts David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice to sales reps on their biggest sales struggles.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/44-cold-calling-live-5-with-morgan-j-ingram-director-of-sales-execution-and-evolution-at-jb-sales-training]]></link><guid isPermaLink="false">c4844317-dbdc-47dc-bd10-8ee78f5f391d</guid><itunes:image href="https://artwork.captivate.fm/93d92cf6-d7c7-4397-85a6-39b184fd8dc8/episode-44-morgan-ingram-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 04 May 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/664334b8-3d8f-418e-ac0b-5d2c89b17f2e/audio-342333-18826-39481-79f880d0-212b-4941-8c42-2343f4e561e4.mp3" length="55696552" type="audio/mpeg"/><itunes:duration>58:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>44</itunes:episode><podcast:episode>44</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>43: The evolution of sales (with David Dulany, Founder and CEO at Tenbound)</title><itunes:title>43: The evolution of sales (with David Dulany, Founder and CEO at Tenbound)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to David Dulany, Founder and CEO @Tenbound about sales development and how it has evolved since he began his journey in sales at Glassdoor to becoming the Founder and CEO of Tenbound, the hub of the sales development industry. With over 11 years in the industry and experience with working with some of the fastest growing sales development teams out of Silicon Valley, Ryan and David discuss what makes a sales representative and manager successful, the challenges of sales development, the future of sales and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to David Dulany, Founder and CEO @Tenbound about sales development and how it has evolved since he began his journey in sales at Glassdoor to becoming the Founder and CEO of Tenbound, the hub of the sales development industry. With over 11 years in the industry and experience with working with some of the fastest growing sales development teams out of Silicon Valley, Ryan and David discuss what makes a sales representative and manager successful, the challenges of sales development, the future of sales and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/43-the-evolution-of-sales-with-david-dulany-founder-and-ceo-at-tenbound]]></link><guid isPermaLink="false">55f595c7-8bae-4d5e-97d1-e4bc9aeea5a2</guid><itunes:image href="https://artwork.captivate.fm/9b598b2a-8f20-4ef3-b1c2-16fe70aab0ce/episode-43-david-dulany-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 27 Apr 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/2e11a64f-281a-478e-a5b9-83cfabf95040/audio-334404-18826-39481-d3b99fb1-1ceb-43d3-8944-34e5bd0b86e0.mp3" length="48362135" type="audio/mpeg"/><itunes:duration>50:23</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>43</itunes:episode><podcast:episode>43</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>42: Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)</title><itunes:title>42: Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in demand gen, email nurtures and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in demand gen, email nurtures and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/42-demandism-how-to-balance-demand-gen-and-traditional-marketing-practices-with-alice-de-courcy-cmo-at-cognism-liam-bartholomew-global-head-of-demand-generation-at-cognism-and-fran-langham-head-of-enterprise-marketing-at-cognism]]></link><guid isPermaLink="false">69b63aa0-c99f-4e99-a32f-c81bb5c423e5</guid><itunes:image href="https://artwork.captivate.fm/30b1485c-1aae-442d-a810-eaf2c438080a/episode-43-cognism-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 20 Apr 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/4fc764fc-0c3b-497f-b244-41c0ce460312/audio-325687-18826-39481-5448f493-8f45-42e5-befc-4a1ca3477f45.mp3" length="49306792" type="audio/mpeg"/><itunes:duration>51:22</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>42</itunes:episode><podcast:episode>42</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>41: The current state of outbound (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)</title><itunes:title>41: The current state of outbound (with Gregory Woodward, Founder and CEO at Woodward Strategies LLC)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Gregory Woodward, Founder and CEO @Woodward Strategies LLC about the current and future state of outbound. Ryan and Gregory discuss benchmarks to meet in cold email outreach, your mindset when cold calling, why cold calling is one of the most effective ways to drive pipeline and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Gregory Woodward, Founder and CEO @Woodward Strategies LLC about the current and future state of outbound. Ryan and Gregory discuss benchmarks to meet in cold email outreach, your mindset when cold calling, why cold calling is one of the most effective ways to drive pipeline and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/41-the-current-state-of-outbound-with-gregory-woodward-founder-and-ceo-at-woodward-strategies-llc]]></link><guid isPermaLink="false">cb8d0bb1-8452-46cd-ab6c-778310adb270</guid><itunes:image href="https://artwork.captivate.fm/7f2bacfb-11bc-40ac-830b-8898d1638105/episode-43-david-dulany-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 13 Apr 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/29211432-1c99-491c-82c8-38c6be995a2f/audio-315500-18826-39481-782d625d-1504-4747-b16a-b6ecf0a7150a.mp3" length="51882232" type="audio/mpeg"/><itunes:duration>54:03</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>40: The changing landscape of sales development (with Ashleigh Early, Head of Sales at The Duckbill Group and Host and CEO at The Other Side of Sales)</title><itunes:title>40: The changing landscape of sales development (with Ashleigh Early, Head of Sales at The Duckbill Group and Host and CEO at The Other Side of Sales)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Ashleigh Early, Head of Sales @The Duckbill Group and Host and CEO @The Other Side of Sales about the changing landscape of sales development. Ryan and Ashleigh deep dive into sales enablement, finding talent, fundamentals for a successful sales rep and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Ashleigh Early, Head of Sales @The Duckbill Group and Host and CEO @The Other Side of Sales about the changing landscape of sales development. Ryan and Ashleigh deep dive into sales enablement, finding talent, fundamentals for a successful sales rep and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/40-the-changing-landscape-of-sales-development-with-ashleigh-early-head-of-sales-at-the-duckbill-group-and-host-and-ceo-at-the-other-side-of-sales]]></link><guid isPermaLink="false">7c8aad8f-909b-4920-a779-bd7a84cf9a25</guid><itunes:image href="https://artwork.captivate.fm/70cb415e-0851-4a27-a910-f4195daedf1a/episode-40-ashleigh-early-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Fri, 08 Apr 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/47c25339-9c52-4122-8379-b562ce9d49d1/audio-308909-18826-39481-765b8d55-b7cb-4e2a-ac40-192d9d941ef3.mp3" length="47291368" type="audio/mpeg"/><itunes:duration>49:16</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>39: Demandism: how to make the move from lead gen to demand gen (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)</title><itunes:title>39: Demandism: how to make the move from lead gen to demand gen (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)</itunes:title><description><![CDATA[<p>Welcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/39-demandism-how-to-make-the-move-from-lead-gen-to-demand-gen-with-alice-de-courcy-cmo-at-cognism-liam-bartholomew-global-head-of-demand-generation-at-cognism-and-fran-langham-head-of-enterprise-marketing-at-cognism]]></link><guid isPermaLink="false">cbf39d79-f869-404d-9dab-05e6c7613b79</guid><itunes:image href="https://artwork.captivate.fm/6e66cac7-e415-4f86-b1ec-03e72a3d7c7a/episode-39-cognism-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 30 Mar 2022 06:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/9ac96b30-3eaa-466d-86a1-eff108810751/audio-299200-18826-39481-6af17714-ff42-4fb2-9588-1f91ce5d6b23.mp3" length="50320761" type="audio/mpeg"/><itunes:duration>52:25</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>39</itunes:episode><podcast:episode>39</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>38: Rethinking outbound: how did Snowflake create predictable revenue from outbound sales? (with Marc Wendling, Global VP SMB Sales at Snowflake)</title><itunes:title>38: Rethinking outbound: how did Snowflake create predictable revenue from outbound sales? (with Marc Wendling, Global VP SMB Sales at Snowflake)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/38-rethinking-outbound-how-did-snowflake-create-predictable-revenue-from-outbound-sales-with-marc-wendling-global-vp-smb-sales-at-snowflake]]></link><guid isPermaLink="false">5e341caa-b023-42ce-bf4c-6890f45eb0ba</guid><itunes:image href="https://artwork.captivate.fm/1a01f172-fb82-4212-8fbb-ab033f02bd6b/episode-38-marc-wendling-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 23 Mar 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/e35b3883-bcaf-4568-856f-6db158f5002d/audio-290394-18826-39481-5e70227d-15ef-4563-8202-212ba0bc07f3.mp3" length="64343710" type="audio/mpeg"/><itunes:duration>01:07:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>37: Demand generation and sales (with Carl Ferreira, Director of Sales at Refine Labs)</title><itunes:title>37: Demand generation and sales (with Carl Ferreira, Director of Sales at Refine Labs)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Carl Ferreira, Director of Sales @Refine Labs about the demand generation and sales. In this episode, Ryan and Carl talk in depth about the dark social, including distribution, how companies are winning with the dark social and mistakes to learn from.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Carl Ferreira, Director of Sales @Refine Labs about the demand generation and sales. In this episode, Ryan and Carl talk in depth about the dark social, including distribution, how companies are winning with the dark social and mistakes to learn from.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/37-demand-generation-and-sales-with-carl-ferreira-director-of-sales-at-refine-labs]]></link><guid isPermaLink="false">445c9148-c376-4d6f-8202-ad222a526dd5</guid><itunes:image href="https://artwork.captivate.fm/29406f46-ccaf-4b57-ba26-2a7e73d0f4a8/episode-37-carl-ferreira-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 16 Mar 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/41f49c97-3a32-4446-b7e6-7fc55711703d/audio-279252-18826-39481-037fa1c7-cb40-48fa-ac3f-c1cd2c1e4815.mp3" length="58799063" type="audio/mpeg"/><itunes:duration>01:01:15</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>36: Cold calling live #4 (with Josh Braun, Founder at josh Braun Sales Training)</title><itunes:title>36: Cold calling live #4 (with Josh Braun, Founder at josh Braun Sales Training)</itunes:title><description><![CDATA[<p>Welcome to another Revenue Champion’s cold calling special. Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Brand Ambassador @Cognism discuss a new framework for cold calling and will go through real live cold calling examples. In this episode Josh and Ryan go through how to lower the zone of resistance, how to detach and ditch the pitch, objection handling and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to another Revenue Champion’s cold calling special. Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Brand Ambassador @Cognism discuss a new framework for cold calling and will go through real live cold calling examples. In this episode Josh and Ryan go through how to lower the zone of resistance, how to detach and ditch the pitch, objection handling and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/36-cold-calling-live-4-with-josh-braun-founder-at-josh-braun-sales-training]]></link><guid isPermaLink="false">6f70aac6-24a9-46d2-8eea-2215ae7a9adb</guid><itunes:image href="https://artwork.captivate.fm/7644036e-7323-4421-a924-c532102e7bf4/episode-36-josh-braun-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 09 Mar 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/7c6200ed-706c-422c-8d12-ad67855bfd98/audio-269187-18826-39481-e3ab7574-7ced-448e-b51e-987d16030017.mp3" length="61422175" type="audio/mpeg"/><itunes:duration>01:03:59</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>37</itunes:episode><podcast:episode>37</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>35: Demand generation and the buyer centric model (with Nelson Gilliat, Founder at Buyer Centric Revenue)</title><itunes:title>35: Demand generation and the buyer centric model (with Nelson Gilliat, Founder at Buyer Centric Revenue)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Nelson Gilliat, Founder @Buyer Centric Revenue and Author of <em>“</em>Death of the SDR: and birth of Buyer Centric Revenue” about his take on demand generation and the buyer centric model. In this episode, Ryan and Nelson debate on is cold calling really dead, lead generation vs. demand generation, the role of sales and marketing and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Nelson Gilliat, Founder @Buyer Centric Revenue and Author of <em>“</em>Death of the SDR: and birth of Buyer Centric Revenue” about his take on demand generation and the buyer centric model. In this episode, Ryan and Nelson debate on is cold calling really dead, lead generation vs. demand generation, the role of sales and marketing and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/35-demand-generation-and-the-buyer-centric-model-with-nelson-gilliat-founder-at-buyer-centric-revenue]]></link><guid isPermaLink="false">8f6a6ab9-8269-4adb-944e-9bfd717bb231</guid><itunes:image href="https://artwork.captivate.fm/0a26abad-79cd-4081-8980-a2df8aa3e4c3/episode-35-nelson-giliat-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 02 Mar 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/85147b1f-a590-4f48-8fa7-04d9957ffafa/audio-256991-18826-39481-29c4b386-b90d-4f3e-8a53-385cd1f428ae.mp3" length="62369689" type="audio/mpeg"/><itunes:duration>01:04:58</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>34: Going viral on LinkedIn (with Liam Bartholomew, Global Head of Demand Generation at Cognism and Sean Ball, Founder at Generation Demand)</title><itunes:title>34: Going viral on LinkedIn (with Liam Bartholomew, Global Head of Demand Generation at Cognism and Sean Ball, Founder at Generation Demand)</itunes:title><description><![CDATA[<p>Sean Ball, Founder @Generation Demand and Liam Bartholomew, Global Head of Demand Generation @Cognism discuss going viral on LinkedIn after Sean posted Liam’s “break up” email. Sean and Liam discuss adding humour and standing out in B2B, the copywriting process, moving from lead generation to demand generation and more.</p>]]></description><content:encoded><![CDATA[<p>Sean Ball, Founder @Generation Demand and Liam Bartholomew, Global Head of Demand Generation @Cognism discuss going viral on LinkedIn after Sean posted Liam’s “break up” email. Sean and Liam discuss adding humour and standing out in B2B, the copywriting process, moving from lead generation to demand generation and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/34-going-viral-on-linkedin-with-liam-bartholomew-global-head-of-demand-generation-at-cognism-and-sean-ball-founder-at-generation-demand]]></link><guid isPermaLink="false">03b970f4-6833-4247-af44-e87c0a4cc30b</guid><itunes:image href="https://artwork.captivate.fm/48bc34b7-2a1e-4487-8c10-94555418c0a1/episode-34-liam-bartholomew-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 23 Feb 2022 07:30:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/cce1e5cb-eb09-4e44-82f3-57b5c1b98f81/audio-250953-18826-39481-76e449e9-0262-427b-8713-addfd08b3d5b.mp3" length="22445360" type="audio/mpeg"/><itunes:duration>23:23</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>33: the 5 pillars of outbound (with David Bentham, Director of Sales Development at Cognism)</title><itunes:title>33: the 5 pillars of outbound (with David Bentham, Director of Sales Development at Cognism)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to David Bentham, Director of Sales Development @Cognism about the 5 pillars of outbound sales. Ryan and David will be going through the main pillars for sales success including hyper targeting, more meaningful conversations, responding to the changing landscape and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to David Bentham, Director of Sales Development @Cognism about the 5 pillars of outbound sales. Ryan and David will be going through the main pillars for sales success including hyper targeting, more meaningful conversations, responding to the changing landscape and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/33-the-5-pillars-of-outbound-with-david-bentham-director-of-sales-development-at-cognism]]></link><guid isPermaLink="false">5d4c6fb6-49b7-4bc8-81c3-7e65abcfb1c7</guid><itunes:image href="https://artwork.captivate.fm/4f42bec7-4877-4852-ba18-7c2f1a1a32ca/episode-33-david-bentham-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 16 Feb 2022 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/5248d206-5f78-472d-9793-c95eb5032215/audio-248638-18826-39481-fcdc1360-d060-4968-9b42-66a0bb158689.mp3" length="49844288" type="audio/mpeg"/><itunes:duration>51:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>32: The journey to $20 million ARR (with Jonathon Ilett, Global Head of Sales at Cognism)</title><itunes:title>32: The journey to $20 million ARR (with Jonathon Ilett, Global Head of Sales at Cognism)</itunes:title><description><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism about the journey from $10 to $20 million annual recurring revenue in just one year. In this episode, Ryan and Jon discuss hiring strategy, the importance of a scalable sales process, Jon’s personal story from Sales Rep to Global Head of Sales and more.</p>]]></description><content:encoded><![CDATA[<p>Ryan Reisert, Brand Ambassador @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism about the journey from $10 to $20 million annual recurring revenue in just one year. In this episode, Ryan and Jon discuss hiring strategy, the importance of a scalable sales process, Jon’s personal story from Sales Rep to Global Head of Sales and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/32-the-journey-to-20-million-arr-with-jonathon-ilett-global-head-of-sales-at-cognism]]></link><guid isPermaLink="false">bf4d0359-7804-40ee-b554-a6cfa1891417</guid><itunes:image href="https://artwork.captivate.fm/eaad3ccc-5b37-4e94-a05f-ac3c79a0379b/episode-31-jon-ilett-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 09 Feb 2022 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/8659b5c7-35bb-477a-b118-375cf9ab54ff/audio-245606-18826-39481-25d6a2bb-a11b-4bc1-af7a-3c9b8faf9488.mp3" length="37461411" type="audio/mpeg"/><itunes:duration>39:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>31: Developing a high-performance Sales Rep (with Joe Porter, BDR Manager at Juro)</title><itunes:title>31: Developing a high-performance Sales Rep (with Joe Porter, BDR Manager at Juro)</itunes:title><description><![CDATA[<p>Welcome to Revenue Champion’s first takeover with Ryan Reisert, Brand Ambassador @Cognism. This episode, Ryan talks to Joe Porter, BDR Manager @Juro about developing a high performing Sales Rep. Ryan and Joe discuss finding the best talent and how to get them up to speed, setting your BDR up for a great career, the changing landscape of business development and more.</p>]]></description><content:encoded><![CDATA[<p>Welcome to Revenue Champion’s first takeover with Ryan Reisert, Brand Ambassador @Cognism. This episode, Ryan talks to Joe Porter, BDR Manager @Juro about developing a high performing Sales Rep. Ryan and Joe discuss finding the best talent and how to get them up to speed, setting your BDR up for a great career, the changing landscape of business development and more.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/31-developing-a-high-performance-sales-rep-with-joe-porter-bdr-manager-at-juro]]></link><guid isPermaLink="false">2455e55e-8525-42be-8d40-a33c9b53a056</guid><itunes:image href="https://artwork.captivate.fm/46c3df16-5363-47e7-b374-a6967adf837a/episode-31-joe-porter-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 02 Feb 2022 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/053906da-4283-46bb-94e7-46cce5f7f4c8/audio-240692-18826-39481-52e80e26-8669-4c32-b1dd-ef7e28981dca.mp3" length="56807906" type="audio/mpeg"/><itunes:duration>59:10</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>30: Cold Calling Live #3 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</title><itunes:title>30: Cold Calling Live #3 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</itunes:title><description><![CDATA[<p>Welcome to another special episode of Revenue Champions, the third in our Cold Calling Live series. David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice on how to improve each call. In this episode, David and Morgan give their best cold calling tips and techniques on objection handling, tonality and more. So you can ultimately take prospects from a cold meeting to a meeting booked.</p>]]></description><content:encoded><![CDATA[<p>Welcome to another special episode of Revenue Champions, the third in our Cold Calling Live series. David Bentham, Inside Sales director @Cognism and Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training take on live cold calls from the audience and give actionable advice on how to improve each call. In this episode, David and Morgan give their best cold calling tips and techniques on objection handling, tonality and more. So you can ultimately take prospects from a cold meeting to a meeting booked.</p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/30-cold-calling-live-3-with-morgan-j-ingram-director-of-sales-execution-and-evolution-at-jb-sales-training]]></link><guid isPermaLink="false">59997fed-0fdf-459d-872e-4764a6675fc3</guid><itunes:image href="https://artwork.captivate.fm/9fe07f6e-9499-44a2-96fc-e136f23ecbb8/episode-30-morgan-ingram-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 26 Jan 2022 10:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/de551bbf-5a13-4814-9029-d0520c3d8fa1/audio-239167-18826-39481-26c42fd3-588b-42ed-833c-f68c14dda19b.mp3" length="55694881" type="audio/mpeg"/><itunes:duration>58:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode><itunes:author>Cognism</itunes:author></item><item><title>29: Why demand gen? (with Adam Holmgren, Head of Demand Generation at GetAccept)</title><itunes:title>29: Why demand gen? (with Adam Holmgren, Head of Demand Generation at GetAccept)</itunes:title><description><![CDATA[<p>Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Adam Holmgren, Head of Demand Generation @GetAccept about his marketing strategy for GetAccept for 2022. In this episode, Alice and Adam discuss planning for 2022,  the demand generation movement, globalisation and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Adam Holmgren, Head of Demand Generation @GetAccept about his marketing strategy for GetAccept for 2022. In this episode, Alice and Adam discuss planning for 2022,  the demand generation movement, globalisation and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/29-why-demand-gen-with-adam-holmgren-head-of-demand-generation-at-getaccept]]></link><guid isPermaLink="false">be655c40-971b-40af-a4af-f0e44bfa680d</guid><itunes:image href="https://artwork.captivate.fm/8da7a62f-e52a-4da0-9a8d-f2b7ef512d9b/8148576-1642585979764-03b0d339ad266-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 19 Jan 2022 09:57:24 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/6b873bc6-e278-4b8e-ad94-172decd38654/audio-238847-18826-39484-010a57fe-0075-4f3e-8c53-8353b965c2a3.mp3" length="28687639" type="audio/mpeg"/><itunes:duration>29:53</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Adam Holmgren, Head of Demand Generation @GetAccept about his marketing strategy for GetAccept for 2022. In this episode, Alice and Adam discuss planning for 2022,  the demand generation movement, globalisation and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>28: How to grow a marketing podcast (with Fernando Amaral, VP of Marketing at Landbot)</title><itunes:title>28: How to grow a marketing podcast (with Fernando Amaral, VP of Marketing at Landbot)</itunes:title><description><![CDATA[<p>Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Fernando Amaral, VP of Marketing @Landbot about his own podcast success with <em>Ungated Marketing</em>, achieving 10,000 podcast listeners in just 30 days. In this episode, Alice and Fernando discuss how to plan a podcast, important metrics to track, attributes of a successful podcast and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Fernando Amaral, VP of Marketing @Landbot about his own podcast success with <em>Ungated Marketing</em>, achieving 10,000 podcast listeners in just 30 days. In this episode, Alice and Fernando discuss how to plan a podcast, important metrics to track, attributes of a successful podcast and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/28-how-to-grow-a-marketing-podcast-with-fernando-amaral-vp-of-marketing-at-landbot]]></link><guid isPermaLink="false">2fd4e961-8524-4ff2-bbdf-4f14d2e6b2f8</guid><itunes:image href="https://artwork.captivate.fm/4ad6dda7-97a9-423d-9a8a-f137c567b4ae/8148576-1641933924985-6b7a92b044826-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 12 Jan 2022 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/46502519-b411-4e04-b89b-5d5b1a21b628/audio-238848-18826-39484-773ce01a-b5c9-4768-9741-578ffa8c8555.mp3" length="32330571" type="audio/mpeg"/><itunes:duration>33:41</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Welcome to the third episode of Revenue Champion’s Marketing Hall of fame. Alice de Courcy talks to Fernando Amaral, VP of Marketing @Landbot about his own podcast success with Ungated Marketing, achieving 10,000 podcast listeners in just 30 days. In this episode, Alice and Fernando discuss how to plan a podcast, important metrics to track, attributes of a successful podcast and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>27: Intent data fuelled marketing (with Robin Izsak-Tseng, VP of Revenue Marketing at G2)</title><itunes:title>27: Intent data fuelled marketing (with Robin Izsak-Tseng, VP of Revenue Marketing at G2)</itunes:title><description><![CDATA[<p>Welcome to the second episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy talks to Robin Izsak-Tseng, VP of Revenue Marketing @G2 about intent data fuelled marketing. In this episode, Alice and Robin discuss ABM, social proof, events, outsourcing content and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Welcome to the second episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy talks to Robin Izsak-Tseng, VP of Revenue Marketing @G2 about intent data fuelled marketing. In this episode, Alice and Robin discuss ABM, social proof, events, outsourcing content and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/27-intent-data-fuelled-marketing-with-robin-izsak-tseng-vp-of-revenue-marketing-at-g2]]></link><guid isPermaLink="false">f8335d84-3a58-446e-9902-8b127dd61d2c</guid><itunes:image href="https://artwork.captivate.fm/8f370537-c7e0-4190-b8b3-14102f2e0e16/8148576-1641376111210-bcb9e7bd298b7-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 05 Jan 2022 10:12:33 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/62f37ac5-f8de-465b-a238-c34a230a4bfd/audio-238849-18826-39484-c189dfc4-10f7-40ea-befd-7cc0719b4b5d.mp3" length="32160044" type="audio/mpeg"/><itunes:duration>33:30</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Welcome to the second episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy talks to Robin Izsak-Tseng, VP of Revenue Marketing @G2 about intent data fuelled marketing. In this episode, Alice and Robin discuss ABM, social proof, events, outsourcing content and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>26: Equal opportunity in tech sales (with Sunil Kumar, CEO &amp; Co-Founder at TrainYo)</title><itunes:title>26: Equal opportunity in tech sales (with Sunil Kumar, CEO &amp; Co-Founder at TrainYo)</itunes:title><description><![CDATA[<p>Jon talks to Sunil Kumar, CEO &amp; Co-Founder @TrainYo about equal opportunities in tech sales. In this episode, Jon asks Sunil about his successful sales training, acquiring SalesLife, wellbeing in sales and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Jon talks to Sunil Kumar, CEO &amp; Co-Founder @TrainYo about equal opportunities in tech sales. In this episode, Jon asks Sunil about his successful sales training, acquiring SalesLife, wellbeing in sales and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/26-equal-opportunity-in-tech-sales-with-sunil-kumar-ceo-co-founder-at-trainyo]]></link><guid isPermaLink="false">160a1dbe-877d-40e1-9437-321656ba26a2</guid><itunes:image href="https://artwork.captivate.fm/e4a1667e-8e25-4fa4-993b-0da71486a313/8148576-1638955688474-f98044bed51b7-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 08 Dec 2021 09:29:49 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/ae581b9c-faaa-42d0-98a0-5c14570357ff/audio-238850-18826-39484-7fdf5c57-0134-4c9b-a556-9552b855a94b.mp3" length="30594755" type="audio/mpeg"/><itunes:duration>31:52</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon talks to Sunil Kumar, CEO &amp;amp; Co-Founder @TrainYo about equal opportunities in tech sales. In this episode, Jon asks Sunil about his successful sales training, acquiring SalesLife, wellbeing in sales and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>25: Cold Calling Live #2 (with Josh Braun, Founder at Josh Braun Sales Training and Ryan Reisert, Founder at Reisert Consulting)</title><itunes:title>25: Cold Calling Live #2 (with Josh Braun, Founder at Josh Braun Sales Training and Ryan Reisert, Founder at Reisert Consulting)</itunes:title><description><![CDATA[<p>Welcome to another Revenue Champions cold calling special. This episode is being hijacked by Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Founder @Reisert Consulting. They will be putting Cognism’s Joe Harlowe to the test by challenging him to cold call prospects live, whilst giving actionable training tips along the way. </p> <p>---  </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Welcome to another Revenue Champions cold calling special. This episode is being hijacked by Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Founder @Reisert Consulting. They will be putting Cognism’s Joe Harlowe to the test by challenging him to cold call prospects live, whilst giving actionable training tips along the way. </p> <p>---  </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/25-cold-calling-live-2-with-josh-braun-founder-at-josh-braun-sales-training-and-ryan-reisert-founder-at-reisert-consulting]]></link><guid isPermaLink="false">e1e437f9-c45a-432f-87f7-b1efcd9e5539</guid><itunes:image href="https://artwork.captivate.fm/5c7fb3cc-8425-4ea0-8e60-45eed4f64db3/8148576-1638346092727-e03ca21e71a94-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 01 Dec 2021 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/b62ce9f7-796e-4c86-9faa-f25833bcc1d1/audio-238851-18826-39484-d8c4aa4a-259a-4128-932c-3af70586193e.mp3" length="47101217" type="audio/mpeg"/><itunes:duration>49:04</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><itunes:summary>Welcome to another Revenue Champions cold calling special. This episode is being hijacked by Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Founder @Reisert Consulting. They will be putting Cognism’s Joe Harlowe to the test by challenging him to cold call prospects live, whilst giving actionable training tips along the way. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>24: Constructing your tailor-made marketing mix (with Mark Huber, Director of Growth at Metadata.io)</title><itunes:title>24: Constructing your tailor-made marketing mix (with Mark Huber, Director of Growth at Metadata.io)</itunes:title><description><![CDATA[<p>This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/24-constructing-your-tailor-made-marketing-mix-with-mark-huber-director-of-growth-at-metadata-io]]></link><guid isPermaLink="false">1e00e65e-79ec-4cf2-bb41-616cb3b18300</guid><itunes:image href="https://artwork.captivate.fm/7583a772-60b0-42aa-a37e-0481ee0f9744/8148576-1637704195781-ae79c0cbb19ef-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 24 Nov 2021 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/cc23e1a4-059b-4c8b-a714-28be881145db/audio-238852-18826-39484-e05658fc-19da-4ca0-91e1-9834f7e8e29b.mp3" length="31767548" type="audio/mpeg"/><itunes:duration>33:05</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>23: Cold Calling Live #1 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</title><itunes:title>23: Cold Calling Live #1 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)</itunes:title><description><![CDATA[<p>Welcome to a special episode of Revenue Champions with David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training and Jonty Jewels, Account Executive @Cognism. In this episode, David, Morgan and Jonty share how to craft cold calling scripts, handle objections and ultimately take prospects from cold to meeting booked. Followed by a live analysis of real-life cold calls. </p> <p>---  </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Welcome to a special episode of Revenue Champions with David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training and Jonty Jewels, Account Executive @Cognism. In this episode, David, Morgan and Jonty share how to craft cold calling scripts, handle objections and ultimately take prospects from cold to meeting booked. Followed by a live analysis of real-life cold calls. </p> <p>---  </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/23-cold-calling-live-1-with-morgan-j-ingram-director-of-sales-execution-and-evolution-at-jb-sales-training]]></link><guid isPermaLink="false">f7b20251-9de3-42f3-ba16-a07bba635899</guid><itunes:image href="https://artwork.captivate.fm/020b2ee5-a4d3-4d7f-a33d-06fbef84ca5c/8148576-1636067357188-cd417a53b16a7-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Fri, 05 Nov 2021 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/aabed19a-8a7f-42fd-a648-126270e6e11c/audio-238853-18826-39484-bd7f8dd6-003d-44c4-8732-97fa84fc5422.mp3" length="61963427" type="audio/mpeg"/><itunes:duration>01:04:33</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><itunes:summary>Welcome to a special episode of Revenue Champions with David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training and Jonty Jewels, Account Executive @Cognism. In this episode, David, Morgan and Jonty share how to craft cold calling scripts, handle objections and ultimately take prospects from cold to meeting booked. Followed by a live analysis of real-life cold calls. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>22: How to run a productive remote sales team (with Nicolas Vandenberghe, CEO of Chili Piper)</title><itunes:title>22: How to run a productive remote sales team (with Nicolas Vandenberghe, CEO of Chili Piper)</itunes:title><description><![CDATA[<p>Jon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Jon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/22-how-to-run-a-productive-remote-sales-team-with-nicolas-vandenberghe-ceo-of-chili-piper]]></link><guid isPermaLink="false">255198ad-05dc-41d1-afcd-2e9e3b261753</guid><itunes:image href="https://artwork.captivate.fm/f7a40700-cd2f-4d43-a9eb-8109865a4f68/8148576-1635263356349-b65eb5df80d72-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 27 Oct 2021 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/9d26226b-0e71-4a9a-88c6-7e20a953111e/audio-238854-18826-39484-116f5105-0211-4f38-8f06-0ebd2704c37b.mp3" length="49653694" type="audio/mpeg"/><itunes:duration>51:43</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>21: Bespoke marketing leadership with Doug Bell, CMO @LeanData</title><itunes:title>21: Bespoke marketing leadership with Doug Bell, CMO @LeanData</itunes:title><description><![CDATA[<p>Alice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to demand generation and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to demand generation and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/21-bespoke-marketing-leadership-with-doug-bell-cmo-leandata]]></link><guid isPermaLink="false">ec1f846c-f02b-40d0-b87a-cb24fcea9d99</guid><itunes:image href="https://artwork.captivate.fm/ea06f960-ea2d-4823-9e73-9ffa014b84ed/8148576-1632865700195-ec7bac8aad786-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 29 Sep 2021 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/c62112d4-f28d-4e06-8771-8c60d1002905/audio-238855-18826-39484-8649926a-0e66-4f00-9492-df6c12c11145.mp3" length="20477217" type="audio/mpeg"/><itunes:duration>21:20</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to demand generation and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>20: Scaleup Marketing: maximise performance with Pete Van Neste, Head of Marketing @Pinpoint</title><itunes:title>20: Scaleup Marketing: maximise performance with Pete Van Neste, Head of Marketing @Pinpoint</itunes:title><description><![CDATA[<p>Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more.</p> <p>00:00 Intro 02:55 Maintaining rate of growth 05:52 Customer Acquisition Cost 07:03 How to reduce CAC 08:35 Should you split inbound and outbound? 11:32 Building a strong marketing team to reach revenue targets 13: 54 KPIs for account growth and reducing churn 16:59 Channel saturation 22:55 Gated vs. ungated content 25:40 How targeted should your content be? 27:54 How marketing can support sales 30:47 The role of a Marketing Development Representative 34:29 The career trajectory for an MDR 35:32 SDR and AE pairing and alignment 37:56 Compensation structure for marketing 41:32 Effective marketing team growth 45:14 In-house vs. outsourced marketing 47:17 Hiring remotely</p> <p> --- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more.</p> <p>00:00 Intro 02:55 Maintaining rate of growth 05:52 Customer Acquisition Cost 07:03 How to reduce CAC 08:35 Should you split inbound and outbound? 11:32 Building a strong marketing team to reach revenue targets 13: 54 KPIs for account growth and reducing churn 16:59 Channel saturation 22:55 Gated vs. ungated content 25:40 How targeted should your content be? 27:54 How marketing can support sales 30:47 The role of a Marketing Development Representative 34:29 The career trajectory for an MDR 35:32 SDR and AE pairing and alignment 37:56 Compensation structure for marketing 41:32 Effective marketing team growth 45:14 In-house vs. outsourced marketing 47:17 Hiring remotely</p> <p> --- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/20-scaleup-marketing-maximise-performance-with-pete-van-neste-head-of-marketing-pinpoint]]></link><guid isPermaLink="false">f67f0ac0-0640-4556-aac7-4cafe1962000</guid><itunes:image href="https://artwork.captivate.fm/b86c81b0-ece8-4ec5-ae57-7036f50a2cae/8148576-1631693274732-19dabe05c3319-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 15 Sep 2021 08:10:44 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/3081908d-1320-4dd5-980d-fb94c6463e6e/audio-238856-18826-39484-14993753-8b2b-4abc-b7e5-339b3159c087.mp3" length="47835989" type="audio/mpeg"/><itunes:duration>49:50</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more. 00:00 Intro 02:55 Maintaining rate of growth 05:52 Customer Acquisition Cost 07:03 How to reduce CAC 08:35 Should you split inbound and outbound? 11:32 Building a strong marketing team to reach revenue targets 13: 54 KPIs for account growth and reducing churn 16:59 Channel saturation 22:55 Gated vs. ungated content 25:40 How targeted should your content be? 27:54 How marketing can support sales 30:47 The role of a Marketing Development Representative 34:29 The career trajectory for an MDR 35:32 SDR and AE pairing and alignment 37:56 Compensation structure for marketing 41:32 Effective marketing team growth 45:14 In-house vs. outsourced marketing 47:17 Hiring remotely --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>19: Unlocking SDR potential with Sam Nelson, SDR Leader @Outreach </title><itunes:title>19: Unlocking SDR potential with Sam Nelson, SDR Leader @Outreach </itunes:title><description><![CDATA[<p>Jon talks to Sam Nelson, SDR Leader @Outreach all about unlocking the potential of a Sales Development Representative. Jon and Sam discuss how to build and manage an SDR team, the best SDR tips and techniques, the future of sales and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Jon talks to Sam Nelson, SDR Leader @Outreach all about unlocking the potential of a Sales Development Representative. Jon and Sam discuss how to build and manage an SDR team, the best SDR tips and techniques, the future of sales and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/19-unlocking-sdr-potential-with-sam-nelson-sdr-leader-outreach-]]></link><guid isPermaLink="false">dd77b8ba-6a1d-4869-acb1-be096475af82</guid><itunes:image href="https://artwork.captivate.fm/a0869d8d-0f8d-45f2-bb6d-a193cdf07013/8148576-1629991756786-44ba454b34c5c-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 01 Sep 2021 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/25a3b10a-7a1d-4c38-bc2b-6dc38c474e21/audio-238857-18826-39484-c07c2b24-27ab-4adf-9b45-d71857fcea79.mp3" length="36895072" type="audio/mpeg"/><itunes:duration>38:26</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon talks to Sam Nelson, SDR Leader @Outreach all about unlocking the potential of a Sales Development Representative. Jon and Sam discuss how to build and manage an SDR team, the best SDR tips and techniques, the future of sales and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai</title><itunes:title>18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai</itunes:title><description><![CDATA[<p>Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more.</p> <p>03:50 - Partner marketing</p> <p>05:05 - Prioritisation</p> <p>17:44 - Retargeting campaigns</p> <p>22:18 - Tech stack</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more.</p> <p>03:50 - Partner marketing</p> <p>05:05 - Prioritisation</p> <p>17:44 - Retargeting campaigns</p> <p>22:18 - Tech stack</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/18-scaleup-marketing-prioritisation-with-francesca-rock-content-marketing-manager-kleene-ai]]></link><guid isPermaLink="false">40d6a09f-14a7-43f2-8d63-3d738bae883f</guid><itunes:image href="https://artwork.captivate.fm/37529b90-7a03-4639-a84f-8c444d13cfb9/8148576-1629276580912-d5ca65d7d4c5f-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 18 Aug 2021 08:49:32 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/cf98a845-48b9-4a4d-95b4-6a9f64341430/audio-238858-18826-39484-4f10b0e4-33c8-4fde-9b89-94111682b62b.mp3" length="37513233" type="audio/mpeg"/><itunes:duration>39:05</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more. 03:50 - Partner marketing 05:05 - Prioritisation 17:44 - Retargeting campaigns 22:18 - Tech stack --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>17: Breaking down silos: integrating sales and marketing with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism</title><itunes:title>17: Breaking down silos: integrating sales and marketing with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism</itunes:title><description><![CDATA[<p>Alice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sales and marketing, RevOps and more.</p> <p>Podcast Slides: <a href="https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf">https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf</a></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sales and marketing, RevOps and more.</p> <p>Podcast Slides: <a href="https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf">https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf</a></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/17-breaking-down-silos-integrating-sales-and-marketing-with-alice-de-courcy-cmo-and-jonathon-ilett-global-head-of-sales-cognism]]></link><guid isPermaLink="false">d7c30bc0-6cc7-45e3-b740-3c47d1e6d03b</guid><itunes:image href="https://artwork.captivate.fm/eaa85bad-9058-49b0-9ea5-678ee936cd00/8148576-1628060260178-42a4af190c0f6-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 04 Aug 2021 06:57:31 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/00dffcd9-704d-4427-91ca-1ac8c2aee35c/audio-238859-18826-39484-fec38d6a-907b-440b-9213-1711b483264f.mp3" length="35591039" type="audio/mpeg"/><itunes:duration>37:04</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sales and marketing, RevOps and more. Podcast Slides: https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs</title><itunes:title>16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs</itunes:title><description><![CDATA[<p>Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/16-the-dark-funnel-and-what-it-means-for-marketers-with-chris-walker-ceo-refine-labs]]></link><guid isPermaLink="false">82a8e9d7-81e0-48fa-93d5-8ac5b41d3f0c</guid><itunes:image href="https://artwork.captivate.fm/4da19ce7-8c4d-4dd2-81c0-520f5cb15540/8148576-1626815368275-dc332adee9acd-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 21 Jul 2021 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/49ef17db-ef15-47c2-a52e-9d7ec52376d4/audio-238860-18826-39484-20d75e4c-d4c4-4a67-adf5-767de16ca0ce.mp3" length="54801279" type="audio/mpeg"/><itunes:duration>57:05</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training</title><itunes:title>15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training</itunes:title><description><![CDATA[<p><strong>William Gay speaks to Josh Braun, Founder @Josh Braun Sales Training all about bringing a completely cold prospect to a yes. In this episode, William talks to Josh about his Badass B2B Growth Guide, the “poke the bear” method and asks questions from Cognism’s SDR team.</strong></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p><strong>William Gay speaks to Josh Braun, Founder @Josh Braun Sales Training all about bringing a completely cold prospect to a yes. In this episode, William talks to Josh about his Badass B2B Growth Guide, the “poke the bear” method and asks questions from Cognism’s SDR team.</strong></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/15-a-josh-braun-masterclass-in-bringing-a-completely-cold-prospect-to-a-yes-with-josh-braun-founder-josh-braun-sales-training]]></link><guid isPermaLink="false">9f66efb4-cc28-4004-ac44-202a8f28c266</guid><itunes:image href="https://artwork.captivate.fm/bdd44690-9c5f-4fe1-b1b4-b93697245e3c/8148576-1625648980734-b87d857d96271-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 07 Jul 2021 09:09:32 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/262a61d3-df05-4395-9014-34de8a1fab3a/audio-238861-18826-39484-85b05642-d2ad-4799-881c-36480eb3c5d2.mp3" length="43209181" type="audio/mpeg"/><itunes:duration>45:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>William Gay speaks to Josh Braun, Founder @Josh Braun Sales Training all about bringing a completely cold prospect to a yes. In this episode, William talks to Josh about his Badass B2B Growth Guide, the “poke the bear” method and asks questions from Cognism’s SDR team. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>14: The Pillars of an Elite Sales Career with Ben Riall, Enterprise Account Executive @Adobe</title><itunes:title>14: The Pillars of an Elite Sales Career with Ben Riall, Enterprise Account Executive @Adobe</itunes:title><description><![CDATA[<p><strong>Jon talks to Ben Riall, Enterprise Account Executive - Digital Experience @Adobe and author of </strong><em><strong>The Pillars of an Elite Sales Career: How to build a six-figure sales career in tech</strong></em><strong>. In this episode, Jon speaks to Ben about the all 5 pillars of an elite sales career, what sales people should implement today, success stories and more.</strong></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p><strong>Jon talks to Ben Riall, Enterprise Account Executive - Digital Experience @Adobe and author of </strong><em><strong>The Pillars of an Elite Sales Career: How to build a six-figure sales career in tech</strong></em><strong>. In this episode, Jon speaks to Ben about the all 5 pillars of an elite sales career, what sales people should implement today, success stories and more.</strong></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/14-the-pillars-of-an-elite-sales-career-with-ben-riall-enterprise-account-executive-adobe]]></link><guid isPermaLink="false">790f4952-3d75-4e71-9a4a-fe33f50242e3</guid><itunes:image href="https://artwork.captivate.fm/e4937a2e-c550-4f70-9b47-518214026c2d/8148576-1624435901692-446f0b932e6d7-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 23 Jun 2021 08:11:33 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/66078dc0-8956-4068-bc61-b416ab933cc7/audio-238862-18826-39484-4e69d14e-8a78-4070-a419-cc47002d3848.mp3" length="29467519" type="audio/mpeg"/><itunes:duration>30:42</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon talks to Ben Riall, Enterprise Account Executive - Digital Experience @Adobe and author of The Pillars of an Elite Sales Career: How to build a six-figure sales career in tech. In this episode, Jon speaks to Ben about the all 5 pillars of an elite sales career, what sales people should implement today, success stories and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm</title><itunes:title>13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm</itunes:title><description><![CDATA[<p><strong>Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM,  how to measure success with ABM, the typical set up for ABM execution and more.</strong></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p><strong>Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM,  how to measure success with ABM, the typical set up for ABM execution and more.</strong></p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/13-is-abm-just-good-b2b-marketing-with-declan-mulkeen-cmo-strategicabm]]></link><guid isPermaLink="false">ebeb3219-f0e9-4c95-888d-6991f17a2fcb</guid><itunes:image href="https://artwork.captivate.fm/81f3730f-edba-46bb-afb2-0d04fd9a3f7c/8148576-1623190543928-000575b3a3c3a-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 09 Jun 2021 07:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/a1d70a5a-7342-4c0f-a048-de96f29a2837/audio-238863-18826-39484-6dc37847-14e8-40ae-8ae7-6d5560860bf3.mp3" length="33641259" type="audio/mpeg"/><itunes:duration>35:03</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM,  how to measure success with ABM, the typical set up for ABM execution and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>12: Inside the mind of the Gong’s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.io </title><itunes:title>12: Inside the mind of the Gong’s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.io </itunes:title><description><![CDATA[<p>Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/12-inside-the-mind-of-the-gongs-cmo-and-mastermind-of-that-superbowl-ad-with-udi-ledergor-cmo-gong-io-]]></link><guid isPermaLink="false">ee467ae9-19fc-4201-b85c-ce22eca710e1</guid><itunes:image href="https://artwork.captivate.fm/32d88ddc-f316-4888-90d1-b8802bf286a1/8148576-1622100133851-d0078af823ec4-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Thu, 27 May 2021 07:22:05 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/eaf95f97-3427-4e62-8601-c589b3d029a0/audio-238864-18826-39484-03a30e17-d133-4be2-b329-807e27294a59.mp3" length="27098944" type="audio/mpeg"/><itunes:duration>28:14</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong&apos;s CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>11: The Truth Behind Drift’s Content Machine and How to do it with Mark Kilens VP of Content and Community @Drift</title><itunes:title>11: The Truth Behind Drift’s Content Machine and How to do it with Mark Kilens VP of Content and Community @Drift</itunes:title><description><![CDATA[<p>Alice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkable’ brand and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkable’ brand and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/11-the-truth-behind-drifts-content-machine-and-how-to-do-it-with-mark-kilens-vp-of-content-and-community-drift]]></link><guid isPermaLink="false">dac7cf24-a0dd-4c4e-bad9-5b80de988bed</guid><itunes:image href="https://artwork.captivate.fm/69b761c8-1a11-4df2-8fc4-2038165a81a9/8148576-1616569431695-adfcd71f0852b-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 24 Mar 2021 07:03:43 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/dcfceccf-7fbe-41ac-84a5-c78c9c1db4b3/audio-238865-18826-39484-a7d6a990-b4ac-47cf-83f3-0bfd6ec5234e.mp3" length="36610441" type="audio/mpeg"/><itunes:duration>38:08</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkable’ brand and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>10: How to do Social Selling Right with Daniel Disney, Founder @The Daily Sales</title><itunes:title>10: How to do Social Selling Right with Daniel Disney, Founder @The Daily Sales</itunes:title><description><![CDATA[<p>Jon speaks to Daniel Disney, LinkedIn and social selling author and founder @The Daily Sales all about social selling. In this episode, Jon and Daniel discuss the balance between personalisation and scale, how to build a personal brand on LinkedIn, the future of LinkedIn and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Jon speaks to Daniel Disney, LinkedIn and social selling author and founder @The Daily Sales all about social selling. In this episode, Jon and Daniel discuss the balance between personalisation and scale, how to build a personal brand on LinkedIn, the future of LinkedIn and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/10-how-to-do-social-selling-right-with-daniel-disney-founder-the-daily-sales]]></link><guid isPermaLink="false">d48c91b6-e1a1-4a91-a286-f4a7826c33c3</guid><itunes:image href="https://artwork.captivate.fm/43abe7fb-5551-4801-9d0c-153caae677db/8148576-1615366564982-9fe9180fba839-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 10 Mar 2021 09:49:50 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/bae40f67-c1ad-4f1d-bc3a-fcf6b4f0c64a/audio-238866-18826-39484-e1132c1e-5185-4db3-a7f3-ea06b6feda6e.mp3" length="26375457" type="audio/mpeg"/><itunes:duration>27:28</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon speaks to Daniel Disney, LinkedIn and social selling author and founder @The Daily Sales all about social selling. In this episode, Jon and Daniel discuss the balance between personalisation and scale, how to build a personal brand on LinkedIn, the future of LinkedIn and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>9: The Anatomy of a B2B Sales Leader with James Ski, Founder @Sales Confidence + Partnerships @Drift</title><itunes:title>9: The Anatomy of a B2B Sales Leader with James Ski, Founder @Sales Confidence + Partnerships @Drift</itunes:title><description><![CDATA[<p>Jon speaks to James Ski, Founder @Sales Confidence and Partnerships @Drift all about the anatomy of a B2B Sales Leader. In this episode, Jon and James uncovers the do’s and don’ts in becoming the best sales leader, motivating sales teams for maximum productivity, tackling underperformance and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Jon speaks to James Ski, Founder @Sales Confidence and Partnerships @Drift all about the anatomy of a B2B Sales Leader. In this episode, Jon and James uncovers the do’s and don’ts in becoming the best sales leader, motivating sales teams for maximum productivity, tackling underperformance and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/9-the-anatomy-of-a-b2b-sales-leader-with-james-ski-founder-sales-confidence-partnerships-drift]]></link><guid isPermaLink="false">3f081716-4e43-47e4-8f62-d3c352af3a46</guid><itunes:image href="https://artwork.captivate.fm/70d83d5c-a3e0-4396-bbfe-21e54f07ea7d/8148576-1614114969314-0707e0a10807a-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 24 Feb 2021 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/bf2123ce-ed04-44fd-bf9c-63726919a5b0/audio-238867-18826-39484-d54b4df5-4860-4e6a-843f-1f68ab443ce5.mp3" length="29103058" type="audio/mpeg"/><itunes:duration>30:19</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon speaks to James Ski, Founder @Sales Confidence and Partnerships @Drift all about the anatomy of a B2B Sales Leader. In this episode, Jon and James uncovers the do’s and don’ts in becoming the best sales leader, motivating sales teams for maximum productivity, tackling underperformance and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>8: The Journey to Revenue Marketing Leadership + Your first 100 Days with Frank Brooks, Head of Marketing @dotdigital</title><itunes:title>8: The Journey to Revenue Marketing Leadership + Your first 100 Days with Frank Brooks, Head of Marketing @dotdigital</itunes:title><description><![CDATA[<p>Alice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/8-the-journey-to-revenue-marketing-leadership-your-first-100-days-with-frank-brooks-head-of-marketing-dotdigital]]></link><guid isPermaLink="false">e4d8f5dd-3a94-4d68-8492-2686fa00659f</guid><itunes:image href="https://artwork.captivate.fm/ee5a46ff-f5fd-4820-a445-1f4c3e0c2107/8148576-1612863741642-5a1636af3c5f6-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 10 Feb 2021 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/aef6e874-09be-4a6d-aa6c-031bcbaa86cd/audio-238868-18826-39484-c20d3c0d-21e2-4109-ba08-e3e8fb23dcde.mp3" length="37625246" type="audio/mpeg"/><itunes:duration>39:12</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>7: How to structure and organize your sales team for repeatable success with Michael Hanson, Founder @Growth Genie</title><itunes:title>7: How to structure and organize your sales team for repeatable success with Michael Hanson, Founder @Growth Genie</itunes:title><description><![CDATA[<p>Jon speaks to Michael Hanson, Founder @Growth Genie about structuring and organising your sales team for repeatable success. In this episode Jon and Michael discuss how to build a repeatable and scalable outbound engine, how to motivate and compensate a sales team for maximum productivity, the biggest challenges for sales teams and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Jon speaks to Michael Hanson, Founder @Growth Genie about structuring and organising your sales team for repeatable success. In this episode Jon and Michael discuss how to build a repeatable and scalable outbound engine, how to motivate and compensate a sales team for maximum productivity, the biggest challenges for sales teams and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/7-how-to-structure-and-organize-your-sales-team-for-repeatable-success-with-michael-hanson-founder-growth-genie]]></link><guid isPermaLink="false">e3326d2d-28de-422b-a96a-0e2a62a6e8c4</guid><itunes:image href="https://artwork.captivate.fm/cce49f54-7045-4c7d-8a05-aec02eb7db91/8148576-1611672508488-82f730ca82477-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 27 Jan 2021 08:00:00 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/5a5f512f-6339-4813-bdd7-14a227a95d38/audio-238869-18826-39484-422c4176-87e4-4789-8007-8e14316f9c21.mp3" length="27840404" type="audio/mpeg"/><itunes:duration>29:00</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon speaks to Michael Hanson, Founder @Growth Genie about structuring and organising your sales team for repeatable success. In this episode Jon and Michael discuss how to build a repeatable and scalable outbound engine, how to motivate and compensate a sales team for maximum productivity, the biggest challenges for sales teams and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>6: Stop gating content, it doesn&apos;t work with Karla Rivershaw, Head of Marketing @Turtl</title><itunes:title>6: Stop gating content, it doesn&apos;t work with Karla Rivershaw, Head of Marketing @Turtl</itunes:title><description><![CDATA[<p>Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/6-stop-gating-content-it-doesnt-work-with-karla-rivershaw-head-of-marketing-turtl]]></link><guid isPermaLink="false">7e3d7208-bab6-4fe4-a71f-578632639d26</guid><itunes:image href="https://artwork.captivate.fm/6e8dca79-aa46-4582-a0a9-6cdcd113411c/8148576-1608035592069-2b1c02490f3ca-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 16 Dec 2020 09:16:52 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/df7931aa-1267-4629-8ffc-8c9d5a5d2449/audio-238870-18826-39484-d74f60c4-5530-4967-9d6b-5137e371a6a7.mp3" length="44047607" type="audio/mpeg"/><itunes:duration>45:53</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>5: The journey from $0 to $10M ARR with Nazma Qurban @Sales Impact Academy</title><itunes:title>5: The journey from $0 to $10M ARR with Nazma Qurban @Sales Impact Academy</itunes:title><description><![CDATA[<p>Jon speaks to Nazma Qurban, Interim CRO @Sales Impact Academy about her journey in taking Cognism from $0 to $10m in ARR. Jon dives into the challenges, priorities, and motivations at the start of her revenue journey. In this episode, Jon and Nazma discuss the beginning steps to scaling sales, the secret to growing a successful sales team, importance of marketing and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Jon speaks to Nazma Qurban, Interim CRO @Sales Impact Academy about her journey in taking Cognism from $0 to $10m in ARR. Jon dives into the challenges, priorities, and motivations at the start of her revenue journey. In this episode, Jon and Nazma discuss the beginning steps to scaling sales, the secret to growing a successful sales team, importance of marketing and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/5-the-journey-from-0-to-10m-arr-with-nazma-qurban-sales-impact-academy]]></link><guid isPermaLink="false">aae67777-fe15-46a6-b057-ce8132922ea9</guid><itunes:image href="https://artwork.captivate.fm/7ee94326-e41c-4777-a22f-51c185738566/8148576-1606864841283-5c00637ecb7b8-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 02 Dec 2020 09:29:01 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/46b3a47a-eb0a-4d0f-a1c7-d4ca0e3f1f6e/audio-238871-18826-39484-26a4552a-8ec8-4ca1-8c7e-8001b22645ab.mp3" length="39295829" type="audio/mpeg"/><itunes:duration>40:56</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Jon speaks to Nazma Qurban, Interim CRO @Sales Impact Academy about her journey in taking Cognism from $0 to $10m in ARR. Jon dives into the challenges, priorities, and motivations at the start of her revenue journey. In this episode, Jon and Nazma discuss the beginning steps to scaling sales, the secret to growing a successful sales team, importance of marketing and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>4: Actual, real life, agile marketing with Andy Culligan @Leadfeeder</title><itunes:title>4: Actual, real life, agile marketing with Andy Culligan @Leadfeeder</itunes:title><description><![CDATA[<p>In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/4-actual-real-life-agile-marketing-with-andy-culligan-leadfeeder]]></link><guid isPermaLink="false">e3b4b833-c7ae-4a29-bfad-587bc71a9922</guid><itunes:image href="https://artwork.captivate.fm/c65718ac-ba76-491a-a60e-1509be7802b9/8148576-1605692168548-f6e1ee2bbbade-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 18 Nov 2020 09:41:38 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/7d2b37ce-d510-4509-898c-85a05c960ebd/audio-238872-18826-39484-25820664-51ea-4adb-8543-d157837334f1.mp3" length="40254627" type="audio/mpeg"/><itunes:duration>41:56</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>3: &quot;Content marketing: don’t fix what isn’t broken, just do it better&quot; with Tom Bangay @Juro</title><itunes:title>3: &quot;Content marketing: don’t fix what isn’t broken, just do it better&quot; with Tom Bangay @Juro</itunes:title><description><![CDATA[<p>Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your customers and prospects, what metrics marketers should be measuring and tactics on producing and repurposing content that meet your ROI targets.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your customers and prospects, what metrics marketers should be measuring and tactics on producing and repurposing content that meet your ROI targets.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/3-content-marketing-dont-fix-what-isnt-broken-just-do-it-better-with-tom-bangay-juro]]></link><guid isPermaLink="false">7edd3927-7a8a-48be-a5df-e36a6d64850d</guid><itunes:image href="https://artwork.captivate.fm/85859aaa-507b-440f-810c-bd2c66ab8fe3/8148576-1604594641558-08a60caa18a4b-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 04 Nov 2020 09:36:19 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/2ca93f9d-be9f-4451-9cd9-cf4cb1166d93/audio-238873-18826-39484-1615e1d8-553c-47d9-bde1-22e43f52ee84.mp3" length="43895470" type="audio/mpeg"/><itunes:duration>45:43</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your customers and prospects, what metrics marketers should be measuring and tactics on producing and repurposing content that meet your ROI targets. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>2: &quot;Why growth hacking is BS&quot; with Aazar Ali Shad @Userpilot</title><itunes:title>2: &quot;Why growth hacking is BS&quot; with Aazar Ali Shad @Userpilot</itunes:title><description><![CDATA[<p>In this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazar’s approach of “why growth hacking is BS”, why it is not one hack that will grow your business, how there isn’t just one experiment that will be your silver bullet to short term success and how you can stop copying and pasting tactics and really start to innovate.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>In this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazar’s approach of “why growth hacking is BS”, why it is not one hack that will grow your business, how there isn’t just one experiment that will be your silver bullet to short term success and how you can stop copying and pasting tactics and really start to innovate.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/2-why-growth-hacking-is-bs-with-aazar-ali-shad-userpilot]]></link><guid isPermaLink="false">df09f31e-ba75-4c0e-9ebf-61ebd8ad44c9</guid><itunes:image href="https://artwork.captivate.fm/6f9ed69d-27da-411f-bd1c-8f4d263cb6b7/8148576-1604592725471-61cbe9a2f36a3-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 21 Oct 2020 13:04:31 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/5510e251-8967-4ec7-948c-033c4f8f91ee/audio-238874-18826-39484-ba262d9d-8f14-4779-ba73-20c398335014.mp3" length="41000267" type="audio/mpeg"/><itunes:duration>42:42</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>In this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazar’s approach of “why growth hacking is BS”, why it is not one hack that will grow your business, how there isn’t just one experiment that will be your silver bullet to short term success and how you can stop copying and pasting tactics and really start to innovate. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>1: &quot;The eBook is dead&quot; with Chris Walker, CEO @Refine Labs</title><itunes:title>1: &quot;The eBook is dead&quot; with Chris Walker, CEO @Refine Labs</itunes:title><description><![CDATA[<p>In episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel.</p> <p>Alice digs into the reasons behind why Chris believes the “eBook is dead”, how to drive revenue rather than leads and what metrics to use to measure marketing efforts in a way that will contribute to your bottom line.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>In episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel.</p> <p>Alice digs into the reasons behind why Chris believes the “eBook is dead”, how to drive revenue rather than leads and what metrics to use to measure marketing efforts in a way that will contribute to your bottom line.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/1-the-ebook-is-dead-with-chris-walker-ceo-refine-labs]]></link><guid isPermaLink="false">45bb93e5-70e3-49b1-939d-5bbcc1c1c5bd</guid><itunes:image href="https://artwork.captivate.fm/13e3c469-2fb9-4b09-9e82-75c516b0b917/8148576-1604592253534-d82af72fc00e9-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Wed, 07 Oct 2020 10:26:49 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/ce0c1235-3f2c-4316-9a40-68f08ec19103/audio-238875-18826-39484-2ef65b0e-6304-422f-9d3e-5527848282fc.mp3" length="45272645" type="audio/mpeg"/><itunes:duration>47:10</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>In episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel. Alice digs into the reasons behind why Chris believes the “eBook is dead”, how to drive revenue rather than leads and what metrics to use to measure marketing efforts in a way that will contribute to your bottom line. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item><item><title>0: Introducing Revenue Champions, the ultimate B2B podcast</title><itunes:title>0: Introducing Revenue Champions, the ultimate B2B podcast</itunes:title><description><![CDATA[<p>The ultimate B2B podcast, brought to you by Cognism.</p> <p>Hosted by Alice De Courcy, Chief Marketing Officer and Jonathon Ilett, Sales Director.</p> <p>A podcast where we interview leaders, experts, and entrepreneurs in the B2B space</p> <p>Giving you the tips, tricks, and hacks for you to grow and scale your B2B business.</p> <p>Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></description><content:encoded><![CDATA[<p>The ultimate B2B podcast, brought to you by Cognism.</p> <p>Hosted by Alice De Courcy, Chief Marketing Officer and Jonathon Ilett, Sales Director.</p> <p>A podcast where we interview leaders, experts, and entrepreneurs in the B2B space</p> <p>Giving you the tips, tricks, and hacks for you to grow and scale your B2B business.</p> <p>Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth.</p> <p>--- </p> <p>Send in a voice message: <a href="https://anchor.fm/cognism/message">https://anchor.fm/cognism/message</a></p>]]></content:encoded><link><![CDATA[https://cognism.captivate.fm/episode/0-introducing-revenue-champions-the-ultimate-b2b-podcast]]></link><guid isPermaLink="false">158597c9-aec7-45d7-b474-95b07204dc58</guid><itunes:image href="https://artwork.captivate.fm/b0895bc6-5ec1-4a32-b3d8-9b81719cd350/coverart-rebrand-01-square-big.jpg"/><dc:creator><![CDATA[Cognism]]></dc:creator><pubDate>Thu, 24 Sep 2020 18:55:51 +0000</pubDate><enclosure url="https://podcasts.captivate.fm/media/69eb8287-2a29-46b0-8952-70b81839fd90/audio-238876-18826-39484-03f7b6ec-6cc7-44a1-b1f7-41e660f0e8b7.mp3" length="462855" type="audio/mpeg"/><itunes:duration>00:29</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>The ultimate B2B podcast, brought to you by Cognism. Hosted by Alice De Courcy, Chief Marketing Officer and Jonathon Ilett, Sales Director. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth. --- Send in a voice message: https://anchor.fm/cognism/message</itunes:summary><itunes:author>Cognism</itunes:author></item></channel></rss>