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id='site-title' class='site-title'><a href='https://jonisalminen.com'>Joni Salminen</a></div> <p class="tagline">Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. 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I used to work as a <strong>Scientist</strong> at the Qatar Computing Research Institute, Hamad Bin Khalifa University. I’ve also got an <strong>Adjunct Professor</strong> affiliation with the Turku School of Economics at the University of Turku. My dissertation focused on <a href="http://www.doria.fi/handle/10024/99349">strategic challenges of platform startups</a>. I’m currently focused on analytics and user personas, including <a href="https://s2p.qcri.org">Survey2Persona</a> and <a href="https://persona.qcri.org">Automatic Persona Generation (APG)</a> which are systems to generate personas from survey research data and online analytics data data (YouTube, Facebook, Google Analytics), respectively. I also ran a Kone foundation-funded research project on the <a href="http://www.algoritmitutkimus.fi">societal impact of machine decision-making</a>.</p> <h2>Business</h2> <p>Got more than 10 years of experience in digital marketing as a part-time (digital) marketing manager (and PPC consultant) in <a href="https://www.elamyslahjat.fi">Elämyslahjat.fi</a>, an ecommerce company. During this time, the company has increased sales from 100k€ to more than 3M€ mainly by using Google AdWords, Facebook Ads, email marketing, SEO, and conversion optimization. I occassionally consult startups and small companies on digital marketing, so be in touch if you’re interested in digital marketing consultation.</p> <h2>Teaching</h2> <p>I love teaching. Have taught digital marketing at four different universities (Turku, Oulu, Helsinki, and Vaasa), services marketing, and startup marketing. My teaching philosophy relies on hands-on focus, combining theoretical and practical insights to help students understand what matters in a specific domain.</p> <p>My students have won several international competitions, including:</p> <ul> <li>Google Online Marketing Challenge (European Business Award, 2013)</li> <li>Google Online Marketing Challenge (European Business Award, 2016)</li> <li>Facebook Global Digital Challenge (2015)</li> </ul> <p>Some of my teaching material is available at <a href="https://www.slideshare.net/jonis12/">Slideshare</a>, mostly in Finnish.</p> <h2>Mentors</h2> <p>Professor <a href="https://www.utu.fi/en/units/tse/units/marketing/contact-our-faculty/Pages/profile_pages/Rami-Olkkonen.aspx">Rami Olkkonen</a>, Turku School of Economics, Finland<br /> Professor <a href="http://www.bernardjjansen.com/">Jim Jansen</a>, Qatar Computing Research Institute, Qatar</p> <h2>Life in pictures</h2> <ul> <li>I like playing floorball.</li> <li>I have a niece who is six years old (probably older by the time you read this!).</li> <li>I used to work in Disneyland Paris.</li> <li>I sometimes teach using memes.</li> <li>Finland is the country of thousands of lakes.</li> </ul> <p><a href="https://jonisalminen.com/wp-content/uploads/2018/08/floorball-qatar-2017.jpg"><img fetchpriority="high" decoding="async" class="aligncenter wp-image-945 size-medium" src="https://jonisalminen.com/wp-content/uploads/2018/08/floorball-qatar-2017-300x249.jpg" alt="" width="300" height="249" srcset="https://jonisalminen.com/wp-content/uploads/2018/08/floorball-qatar-2017-300x249.jpg 300w, https://jonisalminen.com/wp-content/uploads/2018/08/floorball-qatar-2017-768x638.jpg 768w, https://jonisalminen.com/wp-content/uploads/2018/08/floorball-qatar-2017-1024x851.jpg 1024w, https://jonisalminen.com/wp-content/uploads/2018/08/floorball-qatar-2017.jpg 1600w" sizes="(max-width: 300px) 100vw, 300px" /></a></p> <p><a href="https://jonisalminen.com/wp-content/uploads/2018/08/miina.jpg"><img decoding="async" class="aligncenter wp-image-946 size-medium" src="https://jonisalminen.com/wp-content/uploads/2018/08/miina-225x300.jpg" alt="" width="225" height="300" srcset="https://jonisalminen.com/wp-content/uploads/2018/08/miina-225x300.jpg 225w, https://jonisalminen.com/wp-content/uploads/2018/08/miina-768x1024.jpg 768w, https://jonisalminen.com/wp-content/uploads/2018/08/miina.jpg 1511w" sizes="(max-width: 225px) 100vw, 225px" /></a></p> <p><a href="https://jonisalminen.com/wp-content/uploads/2018/08/disneyland_paris.jpg"><img decoding="async" class="aligncenter wp-image-947 size-medium" src="https://jonisalminen.com/wp-content/uploads/2018/08/disneyland_paris-300x225.jpg" alt="" width="300" height="225" srcset="https://jonisalminen.com/wp-content/uploads/2018/08/disneyland_paris-300x225.jpg 300w, https://jonisalminen.com/wp-content/uploads/2018/08/disneyland_paris.jpg 604w" sizes="(max-width: 300px) 100vw, 300px" /></a><br /> <img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1011" src="https://jonisalminen.com/wp-content/uploads/2018/08/im-in-ur-adsense-faking-ur-clicks.png" alt="" width="423" height="311" srcset="https://jonisalminen.com/wp-content/uploads/2018/08/im-in-ur-adsense-faking-ur-clicks.png 423w, https://jonisalminen.com/wp-content/uploads/2018/08/im-in-ur-adsense-faking-ur-clicks-300x221.png 300w" sizes="auto, (max-width: 423px) 100vw, 423px" /></p> <p><a href="https://jonisalminen.com/wp-content/uploads/2018/08/1000s_lakes.jpg"><img loading="lazy" decoding="async" class="aligncenter wp-image-948 size-medium" src="https://jonisalminen.com/wp-content/uploads/2018/08/1000s_lakes-300x169.jpg" alt="" width="300" height="169" srcset="https://jonisalminen.com/wp-content/uploads/2018/08/1000s_lakes-300x169.jpg 300w, https://jonisalminen.com/wp-content/uploads/2018/08/1000s_lakes-768x432.jpg 768w, https://jonisalminen.com/wp-content/uploads/2018/08/1000s_lakes-1024x576.jpg 1024w, https://jonisalminen.com/wp-content/uploads/2018/08/1000s_lakes.jpg 2048w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a></p> <p style="text-align: center;">More pics in <a href="https://www.facebook.com/joni.salminen.33">Facebook</a>.</p> <h2>Contact</h2> <p>joolsa(at)utu.fi</p> </div> </article> </div> </div> </section> <footer class="site-footer" role="contentinfo"> <div class="design-credit"> <span> <a href="https://www.competethemes.com/author/" rel="nofollow">Author WordPress Theme</a> by Compete Themes </span> </div> </footer> </div> </div> <button id="scroll-to-top" class="scroll-to-top"><span class="screen-reader-text">Scroll to the top</span><i class="fas fa-arrow-up"></i></button> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> (function () { const calculateParentDistance = (child, parent) => { let count = 0; 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