Fumble! Nike's U.S. sales drop again

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Nike's U.S. sales drop again</h1> <style> #ad_ns_atf_01 { float: right; margin-bottom: 8px; display: inline-block; } </style> <div id="ad_ns_atf_01"></div> </div> </div> <div class="row"> <div class="column share-byline-timestamp"> <span class="byline-timestamp"> <span id="js-byline-icon"> </span> <span class="cnnbyline "> <span class="byline">by <a href="/web/20170927155633/http://money.cnn.com/author/paul-lamonica/index.html">Paul R. La Monica</a> </span>  <a href="https://web.archive.org/web/20170927155633/https://twitter.com/intent/user?screen_name=lamonicabuzz" class="soc-twtname">@lamonicabuzz</a> </span> <span class="cnnDateStamp"> September 27, 2017: 8:12 AM ET </span> </span> <div class="share-tools share-tools--main" id="js-sharebar-main"></div> </div> </div> </header> <div class="row two-columns-fixed-rr"> <section class="column"> <article class="module"> <div id="storycontent">  <div id="storytext"> <div id="js-ie-storytop" class="ie--storytop"> <script type="text/javascript"> vidConfig.push({ videoArray : [ {id : "/video/news/2017/06/22/nike-5-stunning-stats.cnnmoney", collection: "", hed : "5 stunning stats about Nike"} ], loc : 'top', autoplay : true, playerprofile : 'story', playerid : 'cvp_story_0', divid : 'vid0', hedtarget : '#cnnplayer0 .cnnHeadline' }); </script> <div class="cnnplayer" id="cnnplayer0"> <div class="cnnVidplayer"> <div class="summaryImg" id="vid0" href="/video/news/2017/06/22/nike-5-stunning-stats.cnnmoney" onclick="javascript:VideoPlayerManager.playVideos('cvp_story_0'); return false;"> <img src="https://web.archive.org/web/20170927155633im_/http://i2.cdn.turner.com/money/dam/assets/150224075422-nike-classic-cortez-1024x576.jpg" width="780" height="439" alt="5 stunning stats about Nike" border="0"/> <span class="button video-play"><i class="icon icon--type-video"></i></span> </div> </div> <div class="cnnVidFooter"> <div class="js-vid-hed-cvp_story_0 cnnHeadline">5 stunning stats about Nike</div> <div class="js-vid-countdown-cvp_story_0 countdown"></div> </div> </div> </div> <div class="share-tools share-tools--floater" id="js-sharebar-floater"></div> <h2 class="speakable">Nike is a big hit in China. But the sneaker giant's sales in the U.S. continue to tumble.</h2> <p class="speakable"> Shares of <span>Nike</span> <span>(<span class="inlink_chart"><a href="https://web.archive.org/web/20170927155633/http://money.cnn.com/quote/quote.html?symb=NKE&source=story_quote_link" class="inlink">NKE</a></span>)</span>, the worst performing Dow stock of 2016, fell more than 3% in early trading Wednesday after the company reported revenue below Wall Street's forecasts. </p> <div id="ie_column"> <script> jQuery(document).ready(function(){ var BLACKLIST = { '/2017/07/28/news/economy/venezuela-cash-crisis/index.html' : true, '/2017/08/07/investing/trump-economy-report-card/index.html' : true } var SMARTASSET = SMARTASSET || {}; SMARTASSET.setDivIndex = function(i) { return i; } SMARTASSET.setSmartAssetScript = function() { SA = document.SA || []; SA.push({ embedUrl : "https://web.archive.org/web/20170927155633/https://smartasset.com", container : "#smartasset-article", version : 1.1, data : { key : "bdknf2rinbhwvdksm6zbmhf3twrv4oih" } /*{ key: "CNNe038d38a57032085441e7fe7010b0" }*/ }); console.log('finished in setSmartAssetScript push() call'); var smscript = document.createElement("script"); smscript.type = "text/javascript"; smscript.async = true; smscript.src = ("https:" == document.location.protocol ? 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Then we dont want to count any paragraphs that are wrapping the element as "valid" paragraphs. The result could be super squished text. 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Sales in North America fell 3% from a year ago. </p> <p> China sales did rise 9%. But North America accounts for more than 40% of Nike's total sales. So the strength in China was not enough to offset the weakness in the U.S. </p> <p> Nike, along with struggling rival <span>Under Armour</span> <span>(<span class="inlink_chart"><a href="https://web.archive.org/web/20170927155633/http://money.cnn.com/quote/quote.html?symb=UAA&source=story_quote_link" class="inlink">UAA</a></span>)</span>, has faced brutal competition at home from a resurgent <span>Adidas</span> <span>(<span class="inlink_chart"><a href="https://web.archive.org/web/20170927155633/http://money.cnn.com/quote/quote.html?symb=ADDDF&source=story_quote_link" class="inlink">ADDDF</a></span>)</span>, which recently moved ahead of Nike's Jumpman 23 Michael Jordan line of shoes to become the second-best selling sneaker brand in America. </p> <div id="ad_nat_btf_03"></div> <p> <a href="https://web.archive.org/web/20170927155633/http://money.cnn.com/2017/09/19/investing/adidas-nike-under-armour-sneakers/index.html"><span class="inStoryHeading">Related: Slam dunk for Adidas as sales top Nike's Jordan brand</span></a> </p> <p> Nike has also been dragged into the recent war of words between President Trump and high profile athletes about NFL players not standing for the national anthem as well as basketball star Steph Curry's criticism of the president. </p> <p> It's unclear if the controversy will impact sales. But Nike <a href="https://web.archive.org/web/20170927155633/http://money.cnn.com/2017/09/25/news/nike-trump-anthem/index.html">has sided with its athletes</a>. </p> <p> The company said it supports players' right to take a knee during the playing of The Star Spangled Banner. </p> <p> And Nike endorser LeBron James called Trump a "bum" in a tweet for his criticism of Curry, his rival and Golden State Warriors star, who has a line of sneakers for Under Armour. </p> <div id="storyFooter"></div> <div class="clearfix"></div> <div class="storytimestamp"> <span class="cnnStorySource"> CNNMoney (New York) </span> <span class="cnnDateStamp">First published September 27, 2017: 8:12 AM ET</span> </div> </div>  <div class="foot"> <div id="postedin"></div> <div class="clearFloat"></div> </div> </div> </article> <div class="cnnoutbrain outbrain-recommended" id="js-outbrain-recommended"></div> <div class="cnnoutbrain outbrain-relateds" id="js-outbrain-relateds"></div> <script type="text/javascript"> window._mNHandle = window._mNHandle || {}; window._mNHandle.queue = window._mNHandle.queue || []; medianet_versionId = "121199"; (function() { var sct = document.createElement("script"), sctHl = document.getElementsByTagName("script")[0], isSSL = 'https:' == document.location.protocol; sct.type = "text/javascript"; sct.src = (isSSL ? 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