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class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Rob Bland</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior Partner<a data-component="mdc-c-link" href="/us/bay-area" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Bay Area</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mdc-u-mt-3"><p>Leads Fuel, a McKinsey Company, throughout North America, serving start-ups and unicorns, counseling clients on growth and environmental sustainability; passionate about diversity, equity, and inclusion</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="7A459029-7A0B-4F58-B2A1-A3DCBF8E578E" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/robbland" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f 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At Fuel, Rob has helped start-ups raise capital and dramatically accelerate enterprise-value creation.</p> <p>Rob is also a key leader in McKinsey鈥榮 global Sustainability Practice, where he advises high-growth organizations on sustainability strategies that transform operations and capture opportunities, while also mitigating risk. He has deep roots in the energy industry.</p> <p>Examples of Rob鈥檚 work include the following:</p> <ul> <li>accelerating growth in field operations by 50 percent for a future-of-mobility company</li> <li>developing a second business with an additional $20 billion in potential backlog for an electric vehicle company</li> <li>creating $2 billion in enterprise value鈥攚ith a path to the next $10 billion鈥攆or a new renewables company</li> <li>identifying and performing due diligence on dozens of major investments that became high-value unicorns</li> <li>building a disruptive software-as-a-service (SaaS) product for a future-of-infrastructure company</li> <li>shifting $6 billion of capital from oil to renewables for a major international oil company</li> <li>helping a leading philanthropy raise an additional $1 billion in resources</li> </ul> <p>Rob began his career building high-growth companies at language-learning software company Rosetta Stone. Leading a variety of functions as part of the four person senior team, Rob helped Rosetta Stone grow from $10 to $100 million annual run rate revenue in four years before a successful exit.</p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/industries/electric-power-and-natural-gas/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Electric Power & Natural Gas</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/sustainability/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">McKinsey Sustainability</span></a></li><li><a data-component="mdc-c-link" href="/industries/technology-media-and-telecommunications/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Technology, Media & Telecommunications</span></a></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span>AI</span></div></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span> Fuel- a McKinsey company</span></div></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span> Start-ups and Venture Capital</span></div></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published work</h3> <p>“<a href="/industries/agriculture/our-insights/trends-driving-automation-on-the-farm">Trends driving automation on the farm</a>,” McKinsey & Company, May 2023</p> <p>“<a href="/capabilities/sustainability/our-insights/scaling-green-businesses-next-moves-for-leaders">Scaling green businesses: Next moves for leaders</a>,” McKinsey & Company, March 2023</p> <p>“<a href="/industries/aerospace-and-defense/our-insights/a-different-space-race-raising-capital-and-accelerating-growth-in-space">A different space race: Raising capital and accelerating growth</a>,” McKinsey & Company, November 2022</p> <p>“<a href="/capabilities/sustainability/our-insights/accelerating-toward-net-zero-the-green-business-building-opportunity">Accelerating toward net zero: The green business building opportunity</a>,” McKinsey & Company, June 2022</p> <p>“<a href="https://www.youtube.com/watch?v=Pi29mhcjTpk">E-commerce in 2021 ft. Delivery Hero's Cofounder & CEO, Niklas Ostberg</a>,” Founders Forum, January 2021 </p> <p>“<a href="/capabilities/sustainability/our-insights/charging-electric-vehicle-fleets-how-to-seize-the-emerging-opportunity">Charging electric-vehicle fleets: How to seize the emerging opportunity</a>,” McKinsey & Company, March 2020</p> <h3>Education</h3> <p><strong>Stanford Graduate School of Business</strong><br /> MBA</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Rob Bland","displayName":"Rob Bland","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"7a459029-7a0b-4f58-b2a1-a3dcbf8e578e","itemLanguage":"en","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"7A4590297A0B4F58B2A1A3DCBF8E578E","name":"Rob Bland","engTitle":"Rob Bland","displayName":"Rob Bland","url":"/sitecore/content/McKinsey/Home/Our People/Rob Bland","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Rob Bland"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/agriculture/our-insights/trends-driving-automation-on-the-farm\"\u003eTrends driving automation on the farm\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/sustainability/our-insights/scaling-green-businesses-next-moves-for-leaders\"\u003eScaling green businesses: Next moves for leaders\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/aerospace-and-defense/our-insights/a-different-space-race-raising-capital-and-accelerating-growth-in-space\"\u003eA different space race: Raising capital and accelerating growth\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/sustainability/our-insights/accelerating-toward-net-zero-the-green-business-building-opportunity\"\u003eAccelerating toward net zero: The green business building opportunity\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"https://www.youtube.com/watch?v=Pi29mhcjTpk\"\u003eE-commerce in 2021 ft. Delivery Hero's Cofounder \u0026amp; CEO, Niklas Ostberg\u003c/a\u003e,\u0026rdquo; Founders Forum, January 2021\n\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/sustainability/our-insights/charging-electric-vehicle-fleets-how-to-seize-the-emerging-opportunity\"\u003eCharging electric-vehicle fleets: How to seize the emerging opportunity\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2020\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStanford Graduate School of Business\u003c/strong\u003e\u003cbr /\u003e\nMBA\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eRob leads the North American team at Fuel, a McKinsey company that is dedicated to helping start-ups, their investors, and corporate innovators lead the next wave of disruptive innovation. At Fuel, Rob has helped start-ups raise capital and dramatically accelerate enterprise-value creation.\u003c/p\u003e\n\u003cp\u003eRob is also a key leader in McKinsey鈥榮 global Sustainability Practice, where he advises high-growth organizations on sustainability strategies that transform operations and capture opportunities, while also mitigating risk. He has deep roots in the energy industry.\u003c/p\u003e\n\u003cp\u003eExamples of Rob鈥檚 work include the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eaccelerating growth in field operations by 50 percent for a future-of-mobility company\u003c/li\u003e\n\u003cli\u003edeveloping a second business with an additional $20 billion in potential backlog for an electric vehicle company\u003c/li\u003e\n\u003cli\u003ecreating $2 billion in enterprise value鈥攚ith a path to the next $10 billion鈥攆or a new renewables company\u003c/li\u003e\n\u003cli\u003eidentifying and performing due diligence on dozens of major investments that became high-value unicorns\u003c/li\u003e\n\u003cli\u003ebuilding a disruptive software-as-a-service (SaaS) product for a future-of-infrastructure company\u003c/li\u003e\n\u003cli\u003eshifting $6 billion of capital from oil to renewables for a major international oil company\u003c/li\u003e\n\u003cli\u003ehelping a leading philanthropy raise an additional $1 billion in resources\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRob began his career building high-growth companies at language-learning software company Rosetta Stone. Leading a variety of functions as part of the four person senior team, Rob helped Rosetta Stone grow from $10 to $100 million annual run rate revenue in four years before a successful exit.\u003c/p\u003e"}},"additionalExpertise":{"jsonValue":{"value":"AI, Fuel- a McKinsey company, Start-ups and Venture Capital"}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Rob "}},"expertise":{"jsonValue":[{"id":"d4c2c5de-8d25-442d-9376-7c5f1631f9af","url":"","name":"Electric Power and Natural Gas","displayName":"Electric Power \u0026 Natural Gas","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Electric Power \u0026 Natural Gas"},"Faceted Search":[],"Practice E-mail":{"value":"electricpower_practice@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/electric-power-and-natural-gas/our-insights","id":"{290516DA-7DD4-473F-81E2-E0DA47B98D39}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Electric Power and Natural Gas/Our Insights","linktype":"internal","name":"Insights on Electric Power \u0026 Natural Gas"}},"Working With Us Link":{"value":{"href":"/industries/electric-power-and-natural-gas/how-we-help-clients","id":"{55A33FA2-FCCE-4018-A5EA-F6296576220C}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Electric Power and Natural Gas/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Electric Power \u0026 Natural Gas Practice"}}},{"id":"65a25a97-74cb-4f85-8077-b6416115ac34","url":"","name":"McKinsey Sustainability","displayName":"McKinsey Sustainability","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"McKinsey Sustainability"},"Faceted Search":[],"Practice E-mail":{"value":"McKinsey_Sustainability@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/sustainability/our-insights","id":"{167A4DEB-04E8-4AA5-8531-1F0306D97396}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Sustainability/Our Insights","linktype":"internal","name":"Insights on Sustainability"}},"Working With Us Link":{"value":{"href":"/capabilities/sustainability/how-we-help-clients","id":"{F0AAC2C1-5298-4E06-98B0-FA75D8400608}","querystring":"","linktype":"internal","text":"","anchor":"","url":"/McKinsey/Home/Business Functions/Sustainability/How We Help Clients","title":"","class":"","target":"","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"McKinsey Sustainability"}}},{"id":"e2cf4cce-d850-4eec-b164-c5a528717b7f","url":"","name":"Technology Media and Telecommunications","displayName":"Technology, Media \u0026 Telecommunications","fields":{"Title":{"value":"Technology, Media \u0026 Telecommunications"},"Practice E-mail":{"value":"TMT_website_inquiries@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/technology-media-and-telecommunications/our-insights","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{71AA399C-AB4C-45A6-90AB-6B378B5CA58E}","name":"Our Insights"}},"Working With Us Link":{"value":{"href":"/industries/technology-media-and-telecommunications/how-we-help-clients","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{F45F8429-23C2-4583-8976-FF182D44A432}","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Technology, Media \u0026 Telecommunications Practice"}}}]},"independentImage":{"src":null},"standardImage":{"src":"/~/media/mckinsey/our people/rob bland/rob bland_std_img.jpg"},"heroMode":{"targetItem":{"name":"Circular Crop"}},"fullBleedImage":{"src":null},"cardBackground":{"jsonValue":{"value":""}},"cardBackgroundHeader":{"jsonValue":{"value":""}},"contentType":{"targetItem":{"displayName":"Profile"}},"practiceContact":{"jsonValue":[]},"linkedInUrl":{"jsonValue":{"value":"https://www.linkedin.com/in/robbland"}},"emailLinks":{"jsonValue":{"value":"Rob_Bland@mckinsey.com"}},"twitterUrl":{"jsonValue":{"value":""}},"backgroundColor":{"targetItem":null},"gradientDirection":{"targetItem":null},"textColor":{"targetItem":{"name":"Light"}},"firmTitle":{"jsonValue":{"value":"Senior Partner"}},"interest":{"targetItem":null},"description":{"jsonValue":{"value":"Leads Fuel, a McKinsey Company, throughout North America, serving start-ups and unicorns, counseling clients on growth and environmental sustainability; 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