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id="post-19194" class="post-19194 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"> <div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_0 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner" data-et-multi-view="{"schema":{"content":{"desktop":"<h1 style=\"text-align: left;\">Seamlessly integrate your products on Facebook Shop<\/h1>","phone":"<h1 style=\"text-align: center;\">Seamlessly integrate your products on Facebook Shop<\/h1>"}},"slug":"et_pb_text"}" data-et-multi-view-load-phone-hidden="true"><h1 style="text-align: left;">Seamlessly integrate your products on Facebook Shop</h1></div> </div> </div><div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" width="1200" height="752" src="https://highstreet.io/wp-content/uploads/2024/08/facebook-landing-hero-top-1.jpg" alt="Marketplace Farfetch" title="facebook-landing-hero-top" srcset="https://highstreet.io/wp-content/uploads/2024/08/facebook-landing-hero-top-1.jpg 1200w, https://highstreet.io/wp-content/uploads/2024/08/facebook-landing-hero-top-1-980x614.jpg 980w, https://highstreet.io/wp-content/uploads/2024/08/facebook-landing-hero-top-1-480x301.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-19208" /></span> </div> </div> </div> </div><div class="et_pb_section et_pb_section_2 et_pb_fullwidth_section et_section_regular" > <div class="et_pb_module et_pb_fullwidth_code et_pb_fullwidth_code_0"> <div class="et_pb_code_inner"><span><span><a href="https://highstreet.io/">Home</a></span> » <span class="breadcrumb_last" aria-current="page">Seamlessly integrate your products on Facebook Shop</span></span></div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_3 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Facebook has become much more than the place where friends and family members post vacation photos, wish each other happy birthdays and share funny memes. It’s also a highly engaged online environment where retailers can use Facebook Shop to connect with current and prospective customers. A Facebook Shop integration is by far the most efficient and effective way to achieve the performance you expect. </div> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_4 et_section_regular" > <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: left;"><span style="color: #142f5f;"><b>What is Facebook Shop?</b></span></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Beyond pressing a “like” button, many of the people using the world’s best-known social media service are also ready to buy the products they see on their feeds. Meta offers two mechanisms for sellers: Facebook Shop and Facebook marketplace.</p> <p>Facebook Shop allows brands to set up their own digital storefront on Facebook and sell to customers directly. Facebook Marketplace was designed for individual Facebook users to sell and buy items from each other, though U.S. retailers can now integrate their product feeds with it, as well as Instagram.</p> <p>While businesses could use both options, Facebook Shop offers some useful benefits, including:</p> <p></p> <ul> <li style="margin-bottom: 20px;">The ability to customize your storefront’s branding and design.</li> <li style="margin-bottom: 20px;">Support for multiple currencies and forms of payments,</li> <li>The ability to integrate with proprietary eCommerce platforms that you already use to manage inventory, your product catalog, sales analytics, orders, returns and refunds.</li> </ul></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_with_border et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img decoding="async" width="1200" height="800" src="https://highstreet.io/wp-content/uploads/2024/08/facebook-screen.jpg" alt="Twinset" title="facebook-screen" srcset="https://highstreet.io/wp-content/uploads/2024/08/facebook-screen.jpg 1200w, https://highstreet.io/wp-content/uploads/2024/08/facebook-screen-980x653.jpg 980w, https://highstreet.io/wp-content/uploads/2024/08/facebook-screen-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-19207" /></span> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_5 et_section_regular" > <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: left;"><span style="color: #142f5f;"><b>Facebook Shop integration: How it works</b></span></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Selling on Facebook begins by establishing a company page for your business on its platform. This will give you access to Meta tools such as Commerce Manager, which you’ll use to confirm you want to sell on Facebook or Instagram.</p> <p>Once you’ve accepted the merchant terms and policies and configured your initial options such as currencies and payments, adding products becomes a critical step. It can also be a very involved process, since you’ll need to individually check every detail. This includes each product’s title, description, current price, current availability and the latest images.</p> <p>A Facebook Shop integration alleviates much of this work by connecting an automated product feed to the appropriate category with all data formatted according to Facebook’s requirements.</p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_6 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: left;"><span style="color: #142f5f;"><b>Why choose Highstreet.io for Facebook Shop integration</b></span></h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <li style="margin-bottom: 20px;"><strong>Optimize product listings</strong> according to Facebook best practices to maximize potential conversions.</li> <li style="margin-bottom: 20px;"><strong>Synchronize orders</strong> between your brand’s eCommerce platform and Facebook Commerce Manager to maintain accurate product data.</li> <li><strong>Quickly and easily manage changes to product listings</strong> such as updated pricing, inventory status, and more.</li> <li>Enjoy <strong>dedicated support</strong> for Facebook product feed support and maintenance</li> </ul> <blockquote> <p>As you achieve greater revenues through selling on Facebook, you’ll likely want to do the same thing on other popular social media platforms and third-party shopping sites. Hightstreet.io makes this a turnkey operation because we already offer similar integrations for more than 50 other <a href="https://highstreet.io/marketplace-channels/">online marketplaces. </a></p> </blockquote></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_7 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_5"> <div class="et_pb_with_border et_pb_column_2_3 et_pb_column et_pb_column_7 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2 style="text-align: left;"><span style="color: #142f5f;"><b>The Luxury Brand’s Guide to Growing Through Online Marketplaces</b></span></h2></div> </div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_module"> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://highstreet.io/the-luxury-brands-guide">Get Your Guide</a> </div> </div><div class="et_pb_with_border et_pb_column_1_3 et_pb_column et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap"><img decoding="async" width="980" height="800" src="https://highstreet.io/wp-content/uploads/2024/03/Guida-per-Brand-Lusso-Strategie-Vincenti-per-Crescere-Attraverso-i-Marketplace-Online-cover.png" alt="" title="Guida-per-Brand-Lusso-Strategie-Vincenti-per-Crescere-Attraverso-i-Marketplace-Online-cover" srcset="https://highstreet.io/wp-content/uploads/2024/03/Guida-per-Brand-Lusso-Strategie-Vincenti-per-Crescere-Attraverso-i-Marketplace-Online-cover.png 980w, https://highstreet.io/wp-content/uploads/2024/03/Guida-per-Brand-Lusso-Strategie-Vincenti-per-Crescere-Attraverso-i-Marketplace-Online-cover-480x392.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw" class="wp-image-17980" /></span> </div> </div> </div> </div> </div> </div> </div> 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