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'ap-o-burger-menu mainmenuopen' : 'ap-o-burger-menu'" i-amphtml-binding> <ul class="-th"> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> Sobre </label> <input class="-td" type="checkbox" aria-label="About"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/about/websites/"> Sites em AMP </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/about/stories/"> Web Stories </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/about/ads/"> Anúncios em AMP </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/about/email/"> E-mail AMP </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/about/how-amp-works/"> Como a AMP funciona </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/about/mission-and-vision/"> Visão e missão </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/about/use-cases/"> Casos de uso </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/success-stories/"> Histórias de sucesso </a> </li> </ul> </li> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> Documentação </label> <input class="-td" type="checkbox" aria-label="Documentation"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/"> Começar </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/guides-and-tutorials/"> Guias e tutoriais </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/components/"> Componentes </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/examples/"> Exemplos </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/courses/"> Cursos </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/templates/"> Modelos </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/tools/"> Ferramentas </a> </li> </ul> </li> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> Comunidade </label> <input class="-td" type="checkbox" aria-label="Community"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/documentation/guides-and-tutorials/contribute/"> Contribuir </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/community/roadmap/"> Roteiro </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/community/governance/"> Governança </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/community/working-groups/access-subscriptions/"> Grupos de trabalho </a> </li> </ul> </li> <li class="-tp"> <label class="ap-o-burger-menu-link -tw "> Eventos </label> <input class="-td" type="checkbox" aria-label="Events"> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <ul class="-th"> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/events/amp-fest-2020/"> AMP Fest 2020 </a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tx" href="/pt_br/events/amp-roadshow/"> Roadshow AMP </a> </li> </ul> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tw" href="https://blog.amp.dev">Blog</a> </li> <li class="-tp"> <a class="ap-o-burger-menu-link -tw " href="/pt_br/support/"> Ajuda </a> </li> </ul> </nav> <div class="-ui"> <amp-position-observer on="enter:slideTransition.start; exit:slideTransition.start,slideTransition.reverse" intersection-ratios="1" layout="nodisplay" class="i-amphtml-layout-nodisplay" hidden="hidden" i-amphtml-layout="nodisplay"> </amp-position-observer> <amp-animation id="slideTransition" layout="nodisplay" class="i-amphtml-layout-nodisplay" hidden="hidden" i-amphtml-layout="nodisplay"> <script type="application/json">{"duration":"150ms","fill":"both","easing":"ease-out","iterations":"1","animations":[{"selector":".label-title","keyframes":[{"transform":"scale3d(0, 1, 1)"},{"transform":"scale3d(1, 1, 1)"}]}]}</script> </amp-animation> </div> <amp-user-notification class="-ll i-amphtml-layout-nodisplay" id="format-filter-hint" layout="nodisplay" hidden="hidden" i-amphtml-layout="nodisplay"> </amp-user-notification> <div class="-lf" aria-hidden="true"> <div class="-lc"> <div class="-lh">Selecione seu formato para uma experiência mais simplificada</div> <button class="-lp" on="tap:format-filter-hint.dismiss"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#close"/></svg> </button> </div> </div> <main class="ap--main -ft"> <div class="-tf"> <input class="-uu ap-a-sidebar-mobile-toggle-input-sidebar" type="checkbox" name="sidebar" id="sidebar" autocomplete="off"> <input class="-uf ap-a-sidebar-desktop-toggle-input-sidebar" type="checkbox" name="sidebar-desktop" id="sidebar-desktop" autocomplete="off"> <span id="ap--sidebar-content" class="-uc"></span> <section class="ap--toc"> <div class="ap-o-toc" [class]="contentmenuopen ? 'ap-o-toc contentmenuopen' : 'ap-o-toc'" i-amphtml-binding> <label class="ap-o-toc-toggle" for="toc" on="tap:AMP.setState({contentmenuopen: !contentmenuopen})" role="contentmenutrigger" tabindex="0"> <span class="ap-o-toc-hl">Índice</span> <span class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> </label> <input class="-us -un" type="checkbox" name="toc" id="toc" autocomplete="off"> <ul><li><a href="#usar-amp-pixel-ou-amp-analytics?">Usar amp-pixel ou amp-analytics? </a></li> <li><a href="#criar-uma-configuração-de-análise-simples">Criar uma configuração de análise simples</a><ul> <li><a href="#configuração-simples-de-amp-pixel">Configuração simples de amp-pixel</a></li> <li><a href="#configuração-simples-de-amp-analytics">Configuração simples de amp-analytics</a></li> </ul> </li> <li><a href="#configuração-default-de-histórias-amp">Configuração default de histórias AMP </a></li> <li><a href="#substituição-de-variáveis">Substituição de variáveis </a></li> <li><a href="#identificação-do-usuário">Identificação do usuário </a></li></ul> </div> </section> <section class="-t"> <label class="-uo -ur ap-a-sidebar-mobile-toggle-label-sidebar" for="sidebar" on="tap:sidebar-left.toggle" role="categoriemenutrigger" tabindex="0"> <span class="label-icon"><svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#sidebar-toggle"/></svg></span> <span class="label-title">Alternar barra lateral</span> </label> <label class="-uo -ul ap-a-sidebar-desktop-toggle-label-sidebar" for="sidebar-desktop" role="categoriemenutrigger-desktop" tabindex="0"> <span class="label-icon"><svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#sidebar-toggle"/></svg></span> <span class="label-title">Alternar barra lateral</span> </label> <nav class="-ue"> <a class="ap-m-breadcrumbs-crumb" href="/pt_br/documentation/">Documentação</a> <span class="ap-m-breadcrumbs-divider"> <svg class="ap-a-ico -ut"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <a class="ap-m-breadcrumbs-crumb" href="/pt_br/documentation/guides-and-tutorials/">Guias e tutoriais</a> <span class="ap-m-breadcrumbs-divider"> <svg class="ap-a-ico -ut"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> <div class="ap-m-breadcrumbs-crumb">Monitorar envolvimento com analytics</div> </nav> <h1>Analytics: the basics</h1> <p>Conheça os conceitos básicos da análise de AMP.</p> <h2 id="usar-amp-pixel-ou-amp-analytics?">Usar amp-pixel ou amp-analytics? <a name="use-amp-pixel-or-amp-analytics"></a></h2> <p>O AMP oferece dois componentes para atender às suas necessidades de análise e medição: <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> e <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>. As duas opções enviam dados de análise para um endpoint definido.</p> <p>Se você quiser um comportamento semelhante ao de um simples <a href="https://en.wikipedia.org/wiki/Web_beacon#Implementation">pixel de rastreamento</a>, o componente <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> fornecerá um rastreamento básico de exibições de página. Os dados de exibição de página são enviados para uma URL definida. Algumas integrações com fornecedores podem precisar desse componente. Nesse caso, elas especificarão o endpoint exato da URL.</p> <p>Na maioria das soluções de análise, use <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>. O rastreamento de exibições de página também funciona em <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>. No entanto, também é possível rastrear o engajamento dos usuários com qualquer tipo de conteúdo da página, incluindo cliques em links e botões. Além disso, você pode medir até onde o usuário rolou a página, se ele interagiu ou não com mídias sociais e muito mais.</p> <p> </p><div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#bookmark"/></svg> </div> <div class="ap-m-tip-content"> Consulte <a href="/pt_br/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/deep_dive_analytics/">Informações detalhadas sobre o AMP Analytics</a>. </div> </div><p></p> <p>Como parte da integração com a plataforma AMP, os fornecedores ofereceram configurações predefinidas de <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> para que seja mais fácil coletar dados e movê-los para suas ferramentas de rastreamento. Acesse a documentação de fornecedores na lista <a href="/pt_br/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/analytics-vendors/">Fornecedores de análise</a>.</p> <p>Você pode usar <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> e <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> nas suas páginas: <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> para rastreamento simples de exibições de página e <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> para todo o restante. Também é possível adicionar várias instâncias de cada tag. Se estiver trabalhando com vários fornecedores de análise, será necessário usar uma tag por solução. As páginas AMP mais simples são melhores para os usuários, portanto se você não precisar de tags adicionais, não as use.</p> <h2 id="criar-uma-configuração-de-análise-simples">Criar uma configuração de análise simples</h2> <p>Saiba como criar uma configuração simples de <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> e <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> .</p> <h3 id="configuração-simples-de-amp-pixel">Configuração simples de amp-pixel</h3> <p>Para criar uma configuração simples de <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a>, insira no corpo da página AMP algo como o seguinte :</p> <div class="-ta"><pre><span></span><code><span class="p"><</span><span class="nt">amp-pixel</span> <span class="na">src</span><span class="o">=</span><span class="s">"https://foo.com/pixel?RANDOM"</span><span class="p">></</span><span class="nt">amp-pixel</span><span class="p">></span> </code></pre></div> <p>Neste exemplo, os dados de exibição de página são enviados para a URL definida, juntamente com um número aleatório. A variável <code>RANDOM</code> é uma entre as muitas <a href="https://github.com/ampproject/amphtml/blob/main/docs/spec/amp-var-substitutions.md">variáveis de substituição na plataforma AMP</a>. Saiba mais sobre a <a href="/pt_br/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/analytics_basics/#variable-substitution">substituição de variáveis</a>.</p> <p>O componente <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> é integrado, de modo que não é necessário fazer uma declaração de inclusão, como ocorre com os componentes estendidos de AMP, incluindo <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>. Entretanto, é necessário colocar a tag <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> o mais perto possível do início de <code><body></code>. O pixel de rastreamento será acionado somente quando a tag for exibida. Se <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> estiver posicionado perto da parte inferior da página, talvez ele não seja acionado.</p> <h3 id="configuração-simples-de-amp-analytics">Configuração simples de <code>amp-analytics</code></h3> <p>Para criar uma configuração simples de <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>, primeiro é necessário incluir esta declaração <code>custom-element</code> no <code><head></code> documento AMP (consulte também <a href="/pt_br/documentation/components/">Declaração de inclusão de componente</a>):</p> <div class="-ta"><pre><span></span><code><span class="p"><</span><span class="nt">script</span> <span class="na">async</span> <span class="na">custom-element</span><span class="o">=</span><span class="s">"amp-analytics"</span> <span class="na">src</span><span class="o">=</span><span class="s">"https://cdn.ampproject.org/v0/amp-analytics-0.1.js"</span> <span class="p">></</span><span class="nt">script</span><span class="p">></span> </code></pre></div> <p>O exemplo a seguir é semelhante ao <a href="/pt_br/documentation/components/amp-pixel/">exemplo de <code>amp-pixel</code></a>. Todas as vezes que uma página estiver visível, o evento será acionado e enviará os dados de exibição de página para uma URL definida, juntamente com um código aleatório:</p> <div class="-ta"><pre><span></span><code><span class="p"><</span><span class="nt">amp-analytics</span><span class="p">></span> <span class="p"><</span><span class="nt">script</span> <span class="na">type</span><span class="o">=</span><span class="s">"application/json"</span><span class="p">></span> <span class="p">{</span><span class="s2">"requests"</span><span class="o">:</span> <span class="p">{</span><span class="s2">"pageview"</span><span class="o">:</span> <span class="s2">"https://foo.com/pixel?RANDOM</span> <span class="s2"> "</span><span class="p">,</span> <span class="p">},</span><span class="s2">"triggers"</span><span class="o">:</span> <span class="p">{</span><span class="s2">"trackPageview"</span><span class="o">:</span> <span class="p">{</span><span class="s2">"on"</span><span class="o">:</span> <span class="s2">"visible"</span><span class="p">,</span> <span class="s2">"request"</span><span class="o">:</span> <span class="s2">"pageview"</span> <span class="p">}</span> <span class="p">}</span> <span class="p">}</span> <span class="p"></</span><span class="nt">script</span><span class="p">></span> <span class="p"></</span><span class="nt">amp-analytics</span><span class="p">></span> </code></pre></div> <p>No exemplo acima, definimos uma solicitação chamada "pageview" como <code>https://foo.com/pixel?RANDOM</code>. Como visto anteriormente, RANDOM é substituído por um número aleatório, de modo que a solicitação será algo parecido com <code>https://foo.com/pixel?0.23479283687235653498734</code>.</p> <p>Quando a página se tornar visível (como especificado pelo uso da palavra-chave de acionamento <code>visible</code>), um evento será acionado, e a solicitação <code>pageview</code> será enviada. O atributo "triggers" determinará quando a solicitação "pageview" será acionada. Saiba mais sobre <a href="/pt_br/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/deep_dive_analytics/#requests-triggers--transports">solicitações e acionamentos</a>.</p> <p> </p> <h2 id="substituição-de-variáveis">Substituição de variáveis <a name="user-identification"></a></h2> <p>Tanto o componente <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> quanto <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> permitem todas as substituições de variáveis de URL padrão (consulte <a href="https://github.com/ampproject/amphtml/blob/main/docs/spec/amp-var-substitutions.md">Substituições de variáveis de AMP HTML</a>). No exemplo abaixo, a solicitação de exibição de página é enviada à URL juntamente com a URL canônica do documento AMP atual, o title e um <a href="/pt_br/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/analytics_basics/#user-identification">código de cliente</a>:</p> <div class="-ta"><pre><span></span><code><span class="p"><</span><span class="nt">amp-pixel</span> <span class="na">src</span><span class="o">=</span><span class="s">"https://example.com/analytics?url=${canonicalUrl}&title=${title}&clientId=${clientId(site-user-id)}"</span> <span class="p">></</span><span class="nt">amp-pixel</span><span class="p">></span> </code></pre></div> <p>Por ser bastante simples, a tag <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a> só pode incluir variáveis definidas pela plataforma ou que possam ser analisadas pelo runtime AMP a partir da página AMP. No exemplo acima, a plataforma preenche os valores de <code>canonicalURL</code> e <code>clientId(site-user-id)</code>. A tag <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> pode incluir as mesmas variáveis que <a href="/pt_br/documentation/components/amp-pixel/"><code>amp-pixel</code></a>, assim como as variáveis definidas de modo exclusivo dentro da configuração da tag.</p> <p>Use o formato <code>${varName}</code> em strings de solicitação para variáveis definidas pela página ou pela plataforma. As variáveis <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> substituirão o modelo por seu valor real no momento da construção da solicitação de análise (consulte também <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>.</p> <p>No exemplo de <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a> abaixo, a solicitação de pageview é enviada à URL com dados adicionais extraídos de substituições de variáveis, algumas fornecidas pela plataforma, outras definidas inline, dentro da configuração de <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>:</p> <div class="-ta"><pre><span></span><code><span class="p"><</span><span class="nt">amp-analytics</span><span class="p">></span> <span class="p"><</span><span class="nt">script</span> <span class="na">type</span><span class="o">=</span><span class="s">"application/json"</span><span class="p">></span> <span class="p">{</span> <span class="s2">"requests"</span><span class="o">:</span> <span class="p">{</span> <span class="s2">"pageview"</span><span class="o">:</span> <span class="s2">"https://example.com/analytics?url=${canonicalUrl}&title=${title}&acct=${account}&clientId=${clientId(site-user-id)}"</span> <span class="p">},</span> <span class="s2">"vars"</span><span class="o">:</span> <span class="p">{</span> <span class="s2">"account"</span><span class="o">:</span> <span class="s2">"ABC123"</span> <span class="p">},</span> <span class="s2">"triggers"</span><span class="o">:</span> <span class="p">{</span> <span class="s2">"someEvent"</span><span class="o">:</span> <span class="p">{</span> <span class="s2">"on"</span><span class="o">:</span> <span class="s2">"visible"</span><span class="p">,</span> <span class="s2">"request"</span><span class="o">:</span> <span class="s2">"pageview"</span><span class="p">,</span> <span class="s2">"vars"</span><span class="o">:</span> <span class="p">{</span> <span class="s2">"title"</span><span class="o">:</span> <span class="s2">"My homepage"</span> <span class="p">}</span> <span class="p">}</span> <span class="p">}</span> <span class="p">}</span> <span class="p"></</span><span class="nt">script</span><span class="p">></span> <span class="p"></</span><span class="nt">amp-analytics</span><span class="p">></span> </code></pre></div> <p>No exemplo acima, as variáveis <code>account</code> e <code>title</code> são definidas na configuração de <a href="/pt_br/documentation/components/amp-analytics/"><code>amp-analytics</code></a>. As variáveis <code>canonicalUrl</code> e <code>clientId</code> não são definidas na configuração, por isso os valores delas são substituídos pela plataforma.</p> <p> </p><div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#warning-sign"/></svg> </div> <div class="ap-m-tip-content"> <strong>IMPORTANTE –</strong> A substituição de variáveis é flexível. As mesmas variáveis podem ser definidas em locais diferentes, e o runtime AMP analisará os valores nessa ordem de precedência (consulte <a>Ordem da substituição de variáveis</a>). </div> </div><p></p> <h2 id="identificação-do-usuário">Identificação do usuário <a name="user-identification"></a></h2> <p>Os websites usam cookies para armazenar informações específicas dos usuários no navegador. Os cookies podem ser usados para informar que um usuário já visitou um site antes. No AMP, as páginas podem ser veiculadas pelo site de um editor ou por um cache (como o cache de AMP do Google). O website do editor e o cache provavelmente terão domínios diferentes. Por motivos de segurança, os navegadores podem limitar o acesso a cookies de outros domínios (consulte também <a href="https://github.com/ampproject/amphtml/blob/main/docs/spec/amp-managing-user-state.md">Rastrear usuários em diferentes origens</a>).</p> <p>Por default, o AMP fornecerá um código de cliente, seja a página acessada pelo site original do editor ou por um cache. O código de cliente gerado pelo AMP tem o valor da string codificada <code>"amp-"</code> seguido por um <code>base64</code> aleatório e permanece o mesmo para o usuário, caso ele volte a acessar a página.</p> <p>O AMP administra a leitura e a gravação do código de cliente em todos os casos. Isto é importante principalmente no caso de páginas servidas por meio de um cache ou de alguma outra forma fora do contexto de exibição do site original do editor. Nestas circunstâncias, o acesso aos cookies do site do editor não estará disponível.</p> <p>Quando uma página AMP é servida pelo site do editor, é possível fazer com que o framework de identificação do cliente usado pelo AMP busque e use um cookie de fallback. Nesse caso, o argumento <code>cid-scope-cookie-fallback-name</code> da variável <code>clientId</code> será interpretado como o nome do cookie. A formatação pode aparecer como <code>CLIENT_ID(cid-scope-cookie-fallback-name)</code> ou <code>${clientId(cid-scope-cookie-fallback-name)}</code>.</p> <p>Por exemplo:</p> <div class="-ta"><pre><span></span><code><span class="p"><</span><span class="nt">amp-pixel</span> <span class="na">src</span><span class="o">=</span><span class="s">"https://foo.com/pixel?cid=CLIENT_ID(site-user-id-cookie-fallback-name)"</span> <span class="p">></</span><span class="nt">amp-pixel</span><span class="p">></span> </code></pre></div> <p>Se o AMP descobrir que o cookie está definido, a substituição da identificação do cliente retornará o valor do cookie. Se o AMP descobrir que esse cookie não está definido, ela gerará um valor no formato <code>amp-</code> seguido de uma string aleatória codificada base64.</p> <p>Saiba mais sobre a substituição da identificação do cliente, incluindo como adicionar um código de notificação de ID de usuário opcional em <a href="https://github.com/ampproject/amphtml/blob/main/extensions/amp-analytics/analytics-vars.md">Variáveis suportadas em AMP Analytics</a>.</p> <p> </p><div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#bookmark"/></svg> </div> <div class="ap-m-tip-content"> Continue seu aprendizado sobre análises em <a href="/pt_br/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/deep_dive_analytics/">Aprofunde-se no AMP Analytics</a> e <a href="/pt_br/documentation/guides-and-tutorials/optimize-and-measure/configure-analytics/use_cases/">Casos de uso</a>. </div> </div><p></p> </section> </div> </main> <amp-sidebar id="sidebar-left" class="ap--ampsidebar i-amphtml-layout-nodisplay" layout="nodisplay" side="left" hidden="hidden" i-amphtml-layout="nodisplay"> <nav class="ap--ampsidebar-toolbar" toolbar="(min-width: 768px)" toolbar-target="ap--sidebar-content"> <ul> <div class="ap-m-format-toggle"> <button class="ap-m-format-toggle-selected ap-m-format-toggle-link-websites"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-websites"/></svg> </span> <span>websites</span> <span class="ap-a-ico ap-m-format-toggle-angle"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </span> </button> <div class="ap-m-format-toggle-formats"> <a class="ap-m-format-toggle-link ap-m-format-toggle-link-stories" href="/pt_br/documentation/guides-and-tutorials/stories/optimize-and-measure/configure-analytics/analytics_basics/"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-stories"/></svg> </span> <span>stories</span> </a> <a class="ap-m-format-toggle-link ap-m-format-toggle-link-ads" href="/pt_br/documentation/guides-and-tutorials/ads/optimize-and-measure/configure-analytics/analytics_basics/"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-ads"/></svg> </span> <span>ads</span> </a> <a class="ap-m-format-toggle-link ap-m-format-toggle-link-email" href="/pt_br/documentation/guides-and-tutorials/email/optimize-and-measure/configure-analytics/analytics_basics/"> <span class="ap-a-ico"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#amp-email"/></svg> </span> <span>email</span> </a> </div> </div> <div class="ap-o-sidebar-default"> <div class="ap-o-sidebar"> <div class="nav"> <ul class="nav-list level-1"> <li class="nav-item level-1"> <span class="nav-link"> <span>Iniciar</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/"> <span>Criar sua primeira página</span> <span class="nav-link-lastword">AMP<svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"/></svg></span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/basic_markup/"> Crie sua página AMPHTML </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/include_image/"> Inclua uma imagem </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/presentation_layout/"> Modify presentation and layout </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/prepare_for_discovery/"> Prepare your page for discovery and distribution </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/actions_events/"> Actions and events </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/preview_and_validate/"> Preview and validate </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/create/publish/"> Final steps before publishing </a> </li> </ul> </li> <li class="nav-item-tutorial-divider"></li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/converting/"> <span>Converter HTML em</span> <span class="nav-link-lastword">AMP<svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"/></svg></span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/converting/setting-up/"> Setting up </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/converting/building-page/"> Building a regular HTML page </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/converting/resolving-errors/"> Corrigir erros de validação </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/converting/discoverable/"> Making your page discoverable </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/converting/congratulations/"> Congratulations! </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/"> <span>Adicionar recursos de AMP</span> <span class="nav-link-lastword">avançados<svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"/></svg></span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/setting_up/"> Setting up </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/review_code/"> Revisão do código inicial </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/adding_components/"> Adicionar componentes estendidos de AMP </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/adding_carousels/"> Adding carousels </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/tracking_data/"> Acompanhe o envolvimento com análises </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/navigating/"> Navigating your site </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/fonts/"> Adding fonts </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/start/add_advanced/congratulations/"> Congratulations! </a> </li> </ul> </li> </ul> </li> <li class="nav-item level-1"> <span class="nav-link"> <span>Aprender</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-actions-and-events/"> Ações e eventos </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/common_attributes/"> Atributos comuns </a> </li> <li class="nav-item level-2"> <span class="nav-link"> <span>Especificações de HTML para AMP</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/spec/amp-html-responsive-attributes/"> AMP HTML Responsive Attributes </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/spec/amp-video-interface/"> Video in AMP </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/spec/amphtml/"> AMP HTML Specification </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/spec/amp-boilerplate/"> Código AMP Boilerplate </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/spec/release-schedule/"> Cronograma de lançamento do AMP </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/experimental/"> Recursos experimentais </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-html-layout/"> <span>AMP's Layout System</span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-html-layout/"> Sistema de layout do AMPHTML </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-html-layout/layouts_demonstrated/"> Demonstrating AMP layouts </a> </li> </ul> </li> <li class="nav-item level-2"> <span class="nav-link"> <span>Fluxo de trabalho de validação</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/validation-workflow/validation_errors/"> Erros de validação das AMP </a> </li> </ul> </li> <li class="nav-item level-2"> <span class="nav-link"> <span>Caches de AMP e CORS</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-caches-and-cors/amp-cors-requests/"> CORS in AMP </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-caches-and-cors/how_amp_pages_are_cached/"> Como páginas AMP são armazenadas em cache </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-caches-and-cors/amp-cache-debugging/"> Depuração de problemas de cache do AMP </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/amp-caches-and-cors/amp-cache-urls/"> Formato da URL do Cache do AMP e tratamento de solicitações </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/learn/combine-amp-pwa/"> How AMP and PWA relate to each other </a> </li> </ul> </li> <li class="nav-item level-1"> <span class="nav-link"> <span>Desenvolver</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-solid"/></svg> </div> <ul class="nav-list level-2"> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/style_and_layout/"> <span>Estilo e layout</span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/style_and_layout/style_pages/"> CSS compatível </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/style_and_layout/control_layout/"> Consultas de mídia e layout </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/style_and_layout/placeholders/"> Placeholders e fallbacks </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/style_and_layout/art_direction/"> Responsive images with srcset, sizes & heights </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/style_and_layout/responsive_design/"> Criar páginas AMP responsivas </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/style_and_layout/custom_fonts/"> Add custom fonts </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/media_iframes_3p/"> <span>Include media, iframes & third-party content</span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/media_iframes_3p/"> Incluir imagens e vídeo </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/media_iframes_3p/third_party_components/"> Include third-party content </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/media_iframes_3p/iframes/"> Include iframes </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity_guide/"> <span>Interactivity</span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity_guide/foundations/"> Interactivity foundations </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity_guide/ready_made/"> Ready-made interactivity with AMP components </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity_guide/personalized_experiences/"> Building personalized interactive experiences </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity_guide/client_rendering/"> Client-side rendering in AMP </a> </li> </ul> </li> <li class="nav-item level-2"> <span class="nav-link"> <span>Animação e transição</span> </span> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/animations/triggering_css_animations/"> Acionando animações e transições CSS </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/animations/introduction_to_animations/"> Introdução a animações complexas </a> </li> </ul> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/custom-javascript/"> Use custom JavaScript in AMP pages </a> </li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/monetization/"> <span>Monetização de páginas AMP com anúncios</span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/monetization/ads_vendors/"> Ads vendors </a> </li> <li class="nav-item level-3"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/monetization/content_encryption/"> Proteja o conteúdo de suas assinaturas com criptografia lado-cliente </a> </li> </ul> </li> <li class="nav-item-tutorial-divider"></li> <li class="nav-item level-2"> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity/"> <span>Criação de páginas AMP</span> <span class="nav-link-lastword">interativas<svg class="ap-a-ico nav-type-icon"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#tutorial"/></svg></span> </a> <input class="nav-trigger" type="checkbox"> <div class="nav-icon"> <svg class="ap-a-ico light"><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#angle-down-light"/></svg> </div> <ul class="nav-list level-3"> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity/prereqs-setup/"> Setting up </a> </li> <li class="nav-item level-3"> <div class="ap-m-tutorial-progress "></div> <a class="nav-link" href="/pt_br/documentation/guides-and-tutorials/websites/develop/interactivity/get-familiar/"> Getting familiar with the starter code </a> 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