Data Transformation and the Evolution of Healthcare

<!DOCTYPE html>   <html lang="en">  <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta http-equiv="Content-type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="msapplication-TileImage" content="/Content/Shotgun/img/favicon/ms-icon-144x144.png?v=4" /> <link rel="apple-touch-icon-precomposed" href="/Content/Shotgun/img/favicon/apple-icon-precomposed.png?v=4" /> <link rel="icon" href="/Content/Shotgun/img/favicon/favicon.ico?v=4" /><style> .coveo-card-layout a::after { display: none !important; } </style> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P97VBCW');</script> <meta name="google-site-verification" content="EyIQB7GdOQ83t4xrzV8zE-Gs_mjfgD-VO1TZkSkbKSc" />  <title>Data Transformation and the Evolution of Healthcare - IQVIA</title>  <link rel="canonical" href="https://www.iqvia.com/blogs/2022/02/data-transformation-and-the-evolution-of-healthcare" /> <meta name="keywords" content="Data Transformation, healthcare data transformation, curation, normalization, real world data transformation," /> <meta name="description" content="Healthcare data transformation from EMR/EHR and real world data sources is at a turning point. Ensuring privacy, common data models like OMOP and appropriate curation are key factors in understanding patients, improving outcomes and transforming healthcare data." /> <meta name="iq:related_solutions" content="Health Data Transformation, Real World Evidence" /> <meta name="iq:business_area" content="Real World,Analytics Solutions,Consulting" /> <meta name="iq:insight_topics" content="Digital Health,Human Data Science,AI & Machine Learning" /> <meta name="iq:market_product" content="IQVIA" /> <meta name="iq:market_segment" content="Payers,Providers,Traditional or branded Pharma,Emerging Biopharma (EBP),Generics,Government" /> <meta name="iq:buyer_journey" content="General Interest,Active Exploration" /> <meta name="iq:region" content="Global" /> <meta name="iq:regional_business_unit" content="Global" /> <meta name="iq:persona" content="Richard- Brand Leader,Kelly- Brand Director,Paul- Market Access,Nick- Therapeutic Franchise Owner,Gilbert and Rachel- Clinical Operations,Rachel- Clinical Operations - Small/Mid,Diana- Medical Affairs,Edward- HEOR" /> <meta name="iq:thought_leadership" content="" /> <meta property="og:title" content="Data Transformation and the Evolution of Healthcare" /> <meta property="twitter:title" content="Data Transformation and the Evolution of Healthcare" /> <meta property="og:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/493_custom-photo_doctor-carefully-reading-information_600.jpg" /> <meta property="twitter:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/493_custom-photo_doctor-carefully-reading-information_600.jpg" /> <meta property="og:description" content="<p>In this part 1 of a 2-part blog &ndash; I am going to look at some of the key considerations in how providers can look to get more value from their data &ndash; both for their patients, and for patients further afield. </p> <p>Taking the <a rel="noopener noreferrer" href="https://www.britannica.com/topic/Hippocratic-oath" target="_blank">Hippocratic Oath</a> is a right of passage for any clinician as they move from training into clinical practice. The ethos and mandate to do no harm, to respect the patient and their confidentiality, and to use the knowledge gained and passed on to doctors to treat the sick, is still paramount to the vocation of clinical medicine. The world we live in now is obviously very different to that of the original oath, but those founding principals have not waivered. </p> <p>One of the main differences in today&rsquo;s healthcare world is just how connected it is - with disease discovered and treated in one part of the world shared and impacting the health of others thousands of miles away. Now coined Real World Data &ndash; the information on how patients present with disease, their social circumstances, how they are treated and how they recover or progress (or anywhere in between) is hugely important in informing how we treat other patients with similar illnesses. The rapid expansion of healthcare data in electronic format, due in large part to the adoption of Electronic Health Records (EHRs), means that in the healthcare ecosystem, there is potentially a goldmine of data waiting to be used alongside the stethoscope as a key part of the clinician&rsquo;s tool kit. </p> <p>To ensure the data is prepped and ready to use appropriately, there are some key considerations that need to be taken into account. In this blog &ndash; I will outline what I see as the most important. </p> <h4><em>Keep Patient Information Confidential</em></h4> <p>One of the biggest and most legitimate concerns is upholding the <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation#DataPrivacy" target="_blank">privacy of patient information</a>. There is an enormous amount of harm that could occur with these semi-regular data breaches. In 2015, one institution had an IT incident that breached the data of <a rel="noopener noreferrer" href="https://www.hipaajournal.com/healthcare-data-breach-statistics/" target="_blank">close to 79 million</a>. It should be obvious that when moving that data out of the EMR it is to everyone&rsquo;s advantage to remove identifiers but preserve integrity of the data if at all possible. Statistical anonymization to GDPR and HIPAA standards is a key step in the process of data transformation.</p> <p>The original Hippocratic oath stated bluntly the importance of patient confidentiality: &ldquo;And whatsoever I shall see or hear in the course of my profession&hellip; I will never divulge, holding such things to be holy secrets.&rdquo; The sanctity of confidentiality is one of the most, if not the most, important pillars of medicine. Only by knowing that the information shared between patient and doctor is treated with confidentiality, will patients tell the full story of their health and illness. But does this mean that the insights gleaned from one patient should not be used to the benefit of others? In my opinion &ndash; certainly (and practicably) not. In fact, it is from our experience as clinicians that we learn and improve how we help others. The signs we missed are those we will never miss again. Of course &ndash; when taking learnings from one patient to the next &ndash; it is paramount to preserve the confidentiality of the first patient. To tell a patient that her symptoms were the same as her neighbor&rsquo;s would be breaking the oath. Nonetheless, good clinical practice is underpinned by continuing professional education &ndash; no better realized than in the field. Therefore &ndash; where insights or data gleaned in a healthcare organization are going to be used outside that setting &ndash; it is essential that they are done so within established privacy regulations. </p> <h4><em>Don&rsquo;t ignore the unstructured data!</em> </h4> <p>While structured data in healthcare is informative and useful for certain decisions &ndash; there is a huge amount of information about patients that remains unaccounted for if we only look at billing and administrative codes. Signs, symptoms, and indications of disease severity are largely unaccounted for in traditional structured data &ndash; yet are vitally important in clinical decision making. Take oncology for instance &ndash; structured data will tell us that a patient has breast cancer &ndash; but only the unstructured data will reveal the histology, tumor size and staging. Making the right treatment decision is impossible without these additional insights. Technologies such as <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation#natural" target="_blank">Natural Language Processing</a> that can surface this information &ndash; and more importantly &ndash; normalize it to preferred terms (e.g. Breast Cancer = Breast Ca = Carcinoma of breast) are therefore key in health data transformation.</p> <h4><em>Aim for industry standard data models for better sharing of knowledge</em> </h4> <p>Knowledge sharing is by its definition collaborative &ndash; and therefore organizations looking to make their data more clinically valuable should do so in a way that enables other organizations to benefit from shared insights. Therefore &ndash; representing your clinical data in a standard way &ndash; such as a common data model (CDM)&ndash; is important. <a rel="noopener noreferrer" href="https://www.ohdsi.org/data-standardization/the-common-data-model/" target="_blank">One such example is the Observational Medical Outcomes Partnership (OMOP) CDM</a>, a partnership based on sharing data sources from individual healthcare institutions and is the effort of the opensource group Observational Health Data Sciences and Informatics (OHDSI). This CDM seeks to harmonize disparate coding systems and terminologies to enable search across data ecosystems to advance clinical research and quality of care. While conversion of data to such models can be done manually &ndash; this is another area where technology can be used to drive the transformation of healthcare data.</p> <p>We cannot and should not go back and withhold ourselves to the original Hippocratic Oath itself or even those antiquated paper medical charts. After all, a lot has changed since 400 BC Greece and some of the advice in this antiquated oath is highly controversial, but the original purpose of it should remain today. Withhold yourself to the highest moral conduct, share the knowledge and protect the patients and how do we do that today in this modern world? <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation" target="_blank">Data transformation</a>.</p>" /> <meta property="twitter:description" content="<p>In this part 1 of a 2-part blog &ndash; I am going to look at some of the key considerations in how providers can look to get more value from their data &ndash; both for their patients, and for patients further afield. </p> <p>Taking the <a rel="noopener noreferrer" href="https://www.britannica.com/topic/Hippocratic-oath" target="_blank">Hippocratic Oath</a> is a right of passage for any clinician as they move from training into clinical practice. The ethos and mandate to do no harm, to respect the patient and their confidentiality, and to use the knowledge gained and passed on to doctors to treat the sick, is still paramount to the vocation of clinical medicine. The world we live in now is obviously very different to that of the original oath, but those founding principals have not waivered. </p> <p>One of the main differences in today&rsquo;s healthcare world is just how connected it is - with disease discovered and treated in one part of the world shared and impacting the health of others thousands of miles away. Now coined Real World Data &ndash; the information on how patients present with disease, their social circumstances, how they are treated and how they recover or progress (or anywhere in between) is hugely important in informing how we treat other patients with similar illnesses. The rapid expansion of healthcare data in electronic format, due in large part to the adoption of Electronic Health Records (EHRs), means that in the healthcare ecosystem, there is potentially a goldmine of data waiting to be used alongside the stethoscope as a key part of the clinician&rsquo;s tool kit. </p> <p>To ensure the data is prepped and ready to use appropriately, there are some key considerations that need to be taken into account. In this blog &ndash; I will outline what I see as the most important. </p> <h4><em>Keep Patient Information Confidential</em></h4> <p>One of the biggest and most legitimate concerns is upholding the <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation#DataPrivacy" target="_blank">privacy of patient information</a>. There is an enormous amount of harm that could occur with these semi-regular data breaches. In 2015, one institution had an IT incident that breached the data of <a rel="noopener noreferrer" href="https://www.hipaajournal.com/healthcare-data-breach-statistics/" target="_blank">close to 79 million</a>. It should be obvious that when moving that data out of the EMR it is to everyone&rsquo;s advantage to remove identifiers but preserve integrity of the data if at all possible. Statistical anonymization to GDPR and HIPAA standards is a key step in the process of data transformation.</p> <p>The original Hippocratic oath stated bluntly the importance of patient confidentiality: &ldquo;And whatsoever I shall see or hear in the course of my profession&hellip; I will never divulge, holding such things to be holy secrets.&rdquo; The sanctity of confidentiality is one of the most, if not the most, important pillars of medicine. Only by knowing that the information shared between patient and doctor is treated with confidentiality, will patients tell the full story of their health and illness. But does this mean that the insights gleaned from one patient should not be used to the benefit of others? In my opinion &ndash; certainly (and practicably) not. In fact, it is from our experience as clinicians that we learn and improve how we help others. The signs we missed are those we will never miss again. Of course &ndash; when taking learnings from one patient to the next &ndash; it is paramount to preserve the confidentiality of the first patient. To tell a patient that her symptoms were the same as her neighbor&rsquo;s would be breaking the oath. Nonetheless, good clinical practice is underpinned by continuing professional education &ndash; no better realized than in the field. Therefore &ndash; where insights or data gleaned in a healthcare organization are going to be used outside that setting &ndash; it is essential that they are done so within established privacy regulations. </p> <h4><em>Don&rsquo;t ignore the unstructured data!</em> </h4> <p>While structured data in healthcare is informative and useful for certain decisions &ndash; there is a huge amount of information about patients that remains unaccounted for if we only look at billing and administrative codes. Signs, symptoms, and indications of disease severity are largely unaccounted for in traditional structured data &ndash; yet are vitally important in clinical decision making. Take oncology for instance &ndash; structured data will tell us that a patient has breast cancer &ndash; but only the unstructured data will reveal the histology, tumor size and staging. Making the right treatment decision is impossible without these additional insights. Technologies such as <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation#natural" target="_blank">Natural Language Processing</a> that can surface this information &ndash; and more importantly &ndash; normalize it to preferred terms (e.g. Breast Cancer = Breast Ca = Carcinoma of breast) are therefore key in health data transformation.</p> <h4><em>Aim for industry standard data models for better sharing of knowledge</em> </h4> <p>Knowledge sharing is by its definition collaborative &ndash; and therefore organizations looking to make their data more clinically valuable should do so in a way that enables other organizations to benefit from shared insights. Therefore &ndash; representing your clinical data in a standard way &ndash; such as a common data model (CDM)&ndash; is important. <a rel="noopener noreferrer" href="https://www.ohdsi.org/data-standardization/the-common-data-model/" target="_blank">One such example is the Observational Medical Outcomes Partnership (OMOP) CDM</a>, a partnership based on sharing data sources from individual healthcare institutions and is the effort of the opensource group Observational Health Data Sciences and Informatics (OHDSI). This CDM seeks to harmonize disparate coding systems and terminologies to enable search across data ecosystems to advance clinical research and quality of care. While conversion of data to such models can be done manually &ndash; this is another area where technology can be used to drive the transformation of healthcare data.</p> <p>We cannot and should not go back and withhold ourselves to the original Hippocratic Oath itself or even those antiquated paper medical charts. After all, a lot has changed since 400 BC Greece and some of the advice in this antiquated oath is highly controversial, but the original purpose of it should remain today. Withhold yourself to the highest moral conduct, share the knowledge and protect the patients and how do we do that today in this modern world? <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation" target="_blank">Data transformation</a>.</p>" /> <meta property="og:url" content="https://www.iqvia.com/blogs/2022/02/data-transformation-and-the-evolution-of-healthcare" /> <meta property="twitter:site" content="https://www.iqvia.com/blogs/2022/02/data-transformation-and-the-evolution-of-healthcare" /> <link href="/Content/Shotgun/css/coveo?v=5f2TXK9t8FlC_0aw4cAoVYcmCiwv63sB9xo1gz4KnGg1" rel="stylesheet"/> <link href="/Content/Shotgun/css/main?v=R2OdW1uvbPjT4Hyp9vUX2IxrR3HCzyWr38h5Y4R6OTE1" rel="stylesheet"/> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Noto+Sans:wght@100;200;300;400;500;700;800;900&display=swap" /> <script 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href="https://www.iqvia.com/solutions/real-world-evidence">Real World Evidence</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/solutions/commercialization">Commercialization</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/solutions/safety-regulatory-compliance">Safety & Regulatory Compliance</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/solutions/technologies">Technologies</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ol> </div> <div class="w-80 tab-content remove-last solutions"> <div class="item h-100 default-content mt-0"> <div class="w-22 "> <h5 class="">LIFE SCIENCE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/generics">Generics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/medtech">MedTech</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">HEALTHCARE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/about-us/commitment-to-public-health">Global Public Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/public-health-and-government">Government</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/payers">Payers</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/industry-segments/providers">Providers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">THERAPEUTIC AREAS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/oncology">Oncology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ol> </div> <div class="w-34 full-bg"> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h5 class="title">Impacting People's Lives</h5> <p class="description">We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/about-us/our-impact"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> </div> <div class="w-33"> <h3>Harness the power to transform clinical development</h3> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/solutions/research-and-development" style="max-width: 303px;">Research & Development Overview</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Research & Development Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/research-and-development/functional-services">Functional Services</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/research-and-development/consulting">Consulting</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/therapeutics">Therapeutic Expertise</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> </div> <div class="w-33"> <h3>Real World Evidence. Real Confidence. Real Results.</h3> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/solutions/real-world-evidence" style="max-width: 303px;">REAL WORLD EVIDENCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Real World Evidence Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/study-design">Study Design</a></li> </ol> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> </div> <div class="w-33"> <h3>See markets more clearly. Opportunities more often.</h3> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/solutions/commercialization" style="max-width: 303px;">COMMERCIALIZATION OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Commercialization Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> </div> <div class="w-33"> <h3>Service driven. Tech-enabled. Integrated compliance.</h3> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/solutions/safety-regulatory-compliance" style="max-width: 303px;">COMPLIANCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Safety & Regulatory Compliance Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> </div> <div class="w-33"> <h3>Intelligence that transforms life sciences end-to-end.</h3> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/solutions/technologies" style="max-width: 303px;">TECHNOLOGIES OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Technology Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/information-management">Enterprise Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/developer">Developer</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/partner-programs">Partner Programs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/insights">Technology Insights</a></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Products</a> <div class="primary-nav-wrapper"> <div class="content product-selector"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-22 pt-35 pb-35"> <h5 class="">CLINICAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMMERCIAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/information-management">Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a 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href="https://www.iqvia.com/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper h-100"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h5 class="title">CASE STUDY</h5> <p class="description">Data in a Day</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/library/case-studies/data-in-a-day"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g 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class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">About</a> <div class="primary-nav-wrapper"> <div class="content about-selector"> <div class="shadow"></div> <div class="d-flex flex-column "> <div class="d-flex flex-column"> <div class="d-flex tab"> <div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">FEATURED INNOVATIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a 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<a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/about-us/innovation-hub">IQVIA Innovation Hub</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/solutions/research-and-development/decentralized-trials">Decentralized Trials</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" 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href="https://www.iqvia.com/about-us/commitment-to-public-health/covid-19-resources">COVID-19 Resources</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/locations">Our Locations</a></li> </ol> </div> <div class="w-33 "> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/navigation/354_professional-man-leading-meeting-in-office-cubicle.jpg?h=683&w=1024&hash=1A73E77D3E5A169DFFAB2A49CB369CB3"> <h5 class="title">INVESTOR RELATIONS</h5> <p class="description">Visit our investor relations site for more information.</p> <a class="hover-color-blue-with-anim" href="https://ir.iqvia.com/overview/default.aspx"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> </div> <div class="w-33"> <h3>Unlock your potential to drive healthcare forward</h3> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn" href="https://www.iqvia.com/about-us/iqvia-connected-intelligence" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> </div> <div class="w-33"> <h3>IQVIA AI is Healthcare-grade AI</h3> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn" href="https://www.iqvia.com/solutions/innovative-models/artificial-intelligence-and-machine-learning" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/body/innovative-models/ai-and-ml/aiassistant5050-navigation.png?h=561&w=1024&hash=A5A0A22E730320705E76550143802F4C"> </div> <div class="w-33"> <h3>Meet the IQVIA AI Assistant </h3> <p>Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.</p> <a class="btn" href="https://www.iqvia.com/solutions/innovative-models/artificial-intelligence-and-machine-learning/iqvia-ai-assistant" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> </div> <div class="w-33"> <h3>Your healthcare data deserves more than just a cloud.</h3> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn" href="https://www.iqvia.com/solutions/human-data-science-cloud" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> </div> <div class="w-33"> <h3>Innovations make an impact when bold ideas meet powerful partnerships</h3> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn" href="https://www.iqvia.com/about-us/innovation-hub" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> </div> <div class="w-33"> <h3>Proven, faster DCT solutions</h3> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn" href="https://www.iqvia.com/solutions/research-and-development/decentralized-trials" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> </div> <div class="w-33"> <h3>IQVIA Patient Experience Solutions with Apple devices</h3> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn" href="https://www.iqvia.com/about-us/iqvia-patient-experience-solutions-with-apple-devices" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Careers</a> <div class="primary-nav-wrapper"> <div class="content careers"> <div class="shadow"></div> <div class="d-flex "> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/blog"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-50 pr-10 "> <div class="card-wrapper"> <div class="card d-flex"> <div class="d-flex flex-column min-with-description"> <h5 class="title">WE’RE HIRING</h5> <p class="description">Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/search-jobs"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> </div> </div> </div> </div> </div> </div> </li> </ol> <div class="overlay"></div> <div class="btn-style btn-primary-nav"> <a class="cta-btn-redesign" href="#rfp"> <span 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data-attribute="search"> <div class="breadcrumbs go-to-main"><span class="go-main">MAIN</span>/<span>search</span></div> <div class="field-group"> <img width="20" src="https://www.iqvia.com/Content/Shotgun/img/search.svg"> <input placeholder="How can we help?"> </div> <div class="btn-search"> <button>search</button> </div> </div> <div class="item-wrapper-mobile list solutions" data-attribute="solutions"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Solutions</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Solutions</span>/<span></span></div> <div class="content action-list"> <h6 class="mt-0">SOLUTIONS</h6> <ul class="click-action"> <li> Research & Development <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" 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viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">LIFE SCIENCE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/generics">Generics</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/medtech">MedTech</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ul> <h6 class="mt-0">HEALTHCARE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li><a href="https://www.iqvia.com/about-us/commitment-to-public-health">Global Public Health</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/public-health-and-government">Government</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/payers">Payers</a></li> <li><a href="https://www.iqvia.com/solutions/industry-segments/providers">Providers</a></li> </ul> <h6 class="mt-0">THERAPEUTIC AREAS</h6> <ul> <li><a href="https://www.iqvia.com/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics/oncology">Oncology</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h4 class="mt-30">Impacting People's Lives</h4> <p>"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="btn-redirect" href="https://www.iqvia.com/about-us/our-impact" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> <h5>Harness the power to transform clinical development</h5> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/solutions/research-and-development">Research & Development Overview</a> <div class="hr"></div> <h6>Research & Development Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li><a href="https://www.iqvia.com/solutions/research-and-development/functional-services">Functional Services</a></li> <li><a href="https://www.iqvia.com/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li><a href="https://www.iqvia.com/solutions/research-and-development/consulting">Consulting</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics">Therapeutic Expertise</a></li> <li><a href="https://www.iqvia.com/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li><a href="https://www.iqvia.com/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> <h5>Real World Evidence. Real Confidence. Real Results.</h5> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/solutions/real-world-evidence">REAL WORLD EVIDENCE OVERVIEW</a> <div class="hr"></div> <h6>Real World Evidence Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/study-design">Study Design</a></li> </ul> <ul> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> <h5>See markets more clearly. Opportunities more often.</h5> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/solutions/commercialization">COMMERCIALIZATION OVERVIEW</a> <div class="hr"></div> <h6>Commercialization Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> <h5>Service driven. Tech-enabled. Integrated compliance.</h5> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/solutions/safety-regulatory-compliance">COMPLIANCE OVERVIEW</a> <div class="hr"></div> <h6>Safety & Regulatory Compliance Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> <h5>Intelligence that transforms life sciences end-to-end.</h5> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/solutions/technologies">TECHNOLOGIES OVERVIEW</a> <div class="hr"></div> <h6>Technology Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/information-management">Enterprise Information Management</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li><a href="https://www.iqvia.com/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/developer">Developer</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/partner-programs">Partner Programs</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/insights">Technology Insights</a></li> </ul> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="products"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Products</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Products</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5>CLINICAL PRODUCTS</h5> <ul> <li><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li><a href="https://www.iqvia.com/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li><a 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class="tab-item"> <h5 class="title-sm">BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics & trends in healthcare. </p> <a class="btn-redirect" href="https://www.iqvia.com/insights/points-of-view" target="_blank"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="tab-item"> <h5 class="title-sm">THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="btn-redirect" href="https://www.iqvia.com/insights/the-iqvia-institute" target="_blank"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers/rd-trends-2-24-feature-594x345.png?h=345&w=595&hash=C7462F6E6BF2533DDB1495270033ECE1"> <h4 class="mt-30">INSTITUTE REPORT</h4> <p>"Global Trends in R&D 2024</p> <a class="btn-redirect" href="https://www.iqvia.com/insights/the-iqvia-institute/reports-and-publications/reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers" target="_blank"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&w=1028&hash=1632D3291C30D0D4F02206E2270C0840"> <h4 class="mt-30">EMEA Insights</h4> <p>"IQVIA thought leadership with a focus on EMEA.</p> <a class="btn-redirect" href="https://www.iqvia.com/locations/emea/emea-thought-leadership" target="_blank"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h4 class="mt-30">WHITE PAPER</h4> <p>"DCTs Deliver Big ROI</p> <a class="btn-redirect" href="https://www.iqvia.com/library/white-papers/dcts-deliver-big-roi" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&w=1024&hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h4 class="mt-30">WHITE PAPER</h4> <p>"Capturing value at scale: The $4 billion RWE imperative</p> <a class="btn-redirect" href="https://www.iqvia.com/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list about" data-attribute="about"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>About</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">About</span>/<span></span></div> <div class="content action-list"> <h6 class="mt-15">FEATURED INNOVATIONS</h6> <ul class="click-action"> <li> IQVIA Connected Intelligence™ <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li> IQVIA Healthcare-grade AI™ <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" 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class="card"> <img src="/-/media/iqvia/images/navigation/354_professional-man-leading-meeting-in-office-cubicle.jpg?h=683&w=1024&hash=1A73E77D3E5A169DFFAB2A49CB369CB3"> <h4 class="mt-30">INVESTOR RELATIONS</h4> <p>"Visit our investor relations site for more information.</p> <a class="btn-redirect" href="https://ir.iqvia.com/overview/default.aspx" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> <h5>Unlock your potential to drive healthcare forward</h5> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/about-us/iqvia-connected-intelligence">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> <h5>IQVIA AI is Healthcare-grade AI</h5> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/solutions/innovative-models/artificial-intelligence-and-machine-learning">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/body/innovative-models/ai-and-ml/aiassistant5050-navigation.png?h=561&w=1024&hash=A5A0A22E730320705E76550143802F4C"> <h5>Meet the IQVIA AI Assistant </h5> <p>Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. 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Unleash your potential with us.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/search-jobs" target="_blank"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="contactus"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Contact Us</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Contact Us</span>/<span></span></div> <div class="lists"> </div> </div> </div> </div> </div> </div> </header>  <section class="insights-detail-hero-redesign charcoal__bg"> <div class="insights-detail-hero-outer"> <div class="insights-detail-hero-outer-top"> <div class="insights-detail-hero-outer-content"> <div class="top-part">Blog</div> <div class="title">Data Transformation and the Evolution of Healthcare</div> <div class="subtitle">Empowering the Clinician in the Digital Age</div> <div class="date"> <div class="author"> <div>Dr. Calum Yacoubian, Director Healthcare NLP Strategy</div> </div> <div class="time">Feb 11, 2022</div> </div> </div> </div> <div class="hero-breadcrumbs padding z_index breadcrumbs-hero_outer"> <div class="breadcrumbs breadcrumbs-hero_inner"> <ul class="breadcrumbs__list"> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/"><span class="iqvia-icon-home"></span></a> </li> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/blogs">Blogs</a> </li> <li class="breadcrumbs__item"> <span>Data Transformation and the Evolution of Healthcare</span> </li> </ul> </div> </div> </div> </section> <section class="share-bar-redesign"> <div class="share-bar-wrapper"> <button class="share-bar-container"> <p> Share PAGE <img alt="Share PAGE" src="/Content/Shotgun/img/icons/social_icons/new/Share.svg" /> </p> <ul class="dropdown"> <li title="Copy link to clipboard" data-event="copy"> <span>Copy Link</span> <img src="/Content/Shotgun/img/icons/social_icons/new/Copy.svg" /> </li> </ul> </button> </div> </section> <section class="insights-detail-body-redesign "> <div class="insights-detail-body-redesign__outer"> <div class="insights-detail-body-redesign__inner"> <p>In this part 1 of a 2-part blog – I am going to look at some of the key considerations in how providers can look to get more value from their data – both for their patients, and for patients further afield. </p> <p>Taking the <a rel="noopener noreferrer" href="https://www.britannica.com/topic/Hippocratic-oath" target="_blank">Hippocratic Oath</a> is a right of passage for any clinician as they move from training into clinical practice. The ethos and mandate to do no harm, to respect the patient and their confidentiality, and to use the knowledge gained and passed on to doctors to treat the sick, is still paramount to the vocation of clinical medicine. The world we live in now is obviously very different to that of the original oath, but those founding principals have not waivered. </p> <p>One of the main differences in today’s healthcare world is just how connected it is - with disease discovered and treated in one part of the world shared and impacting the health of others thousands of miles away. Now coined Real World Data – the information on how patients present with disease, their social circumstances, how they are treated and how they recover or progress (or anywhere in between) is hugely important in informing how we treat other patients with similar illnesses. The rapid expansion of healthcare data in electronic format, due in large part to the adoption of Electronic Health Records (EHRs), means that in the healthcare ecosystem, there is potentially a goldmine of data waiting to be used alongside the stethoscope as a key part of the clinician’s tool kit. </p> <p>To ensure the data is prepped and ready to use appropriately, there are some key considerations that need to be taken into account. In this blog – I will outline what I see as the most important. </p> <h4><em>Keep Patient Information Confidential</em></h4> <p>One of the biggest and most legitimate concerns is upholding the <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation#DataPrivacy" target="_blank">privacy of patient information</a>. There is an enormous amount of harm that could occur with these semi-regular data breaches. In 2015, one institution had an IT incident that breached the data of <a rel="noopener noreferrer" href="https://www.hipaajournal.com/healthcare-data-breach-statistics/" target="_blank">close to 79 million</a>. It should be obvious that when moving that data out of the EMR it is to everyone’s advantage to remove identifiers but preserve integrity of the data if at all possible. Statistical anonymization to GDPR and HIPAA standards is a key step in the process of data transformation.</p> <p>The original Hippocratic oath stated bluntly the importance of patient confidentiality: “And whatsoever I shall see or hear in the course of my profession… I will never divulge, holding such things to be holy secrets.” The sanctity of confidentiality is one of the most, if not the most, important pillars of medicine. Only by knowing that the information shared between patient and doctor is treated with confidentiality, will patients tell the full story of their health and illness. But does this mean that the insights gleaned from one patient should not be used to the benefit of others? In my opinion – certainly (and practicably) not. In fact, it is from our experience as clinicians that we learn and improve how we help others. The signs we missed are those we will never miss again. Of course – when taking learnings from one patient to the next – it is paramount to preserve the confidentiality of the first patient. To tell a patient that her symptoms were the same as her neighbor’s would be breaking the oath. Nonetheless, good clinical practice is underpinned by continuing professional education – no better realized than in the field. Therefore – where insights or data gleaned in a healthcare organization are going to be used outside that setting – it is essential that they are done so within established privacy regulations. </p> <h4><em>Don’t ignore the unstructured data!</em> </h4> <p>While structured data in healthcare is informative and useful for certain decisions – there is a huge amount of information about patients that remains unaccounted for if we only look at billing and administrative codes. Signs, symptoms, and indications of disease severity are largely unaccounted for in traditional structured data – yet are vitally important in clinical decision making. Take oncology for instance – structured data will tell us that a patient has breast cancer – but only the unstructured data will reveal the histology, tumor size and staging. Making the right treatment decision is impossible without these additional insights. Technologies such as <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation#natural" target="_blank">Natural Language Processing</a> that can surface this information – and more importantly – normalize it to preferred terms (e.g. Breast Cancer = Breast Ca = Carcinoma of breast) are therefore key in health data transformation.</p> <h4><em>Aim for industry standard data models for better sharing of knowledge</em> </h4> <p>Knowledge sharing is by its definition collaborative – and therefore organizations looking to make their data more clinically valuable should do so in a way that enables other organizations to benefit from shared insights. Therefore – representing your clinical data in a standard way – such as a common data model (CDM)– is important. <a rel="noopener noreferrer" href="https://www.ohdsi.org/data-standardization/the-common-data-model/" target="_blank">One such example is the Observational Medical Outcomes Partnership (OMOP) CDM</a>, a partnership based on sharing data sources from individual healthcare institutions and is the effort of the opensource group Observational Health Data Sciences and Informatics (OHDSI). This CDM seeks to harmonize disparate coding systems and terminologies to enable search across data ecosystems to advance clinical research and quality of care. While conversion of data to such models can be done manually – this is another area where technology can be used to drive the transformation of healthcare data.</p> <p>We cannot and should not go back and withhold ourselves to the original Hippocratic Oath itself or even those antiquated paper medical charts. After all, a lot has changed since 400 BC Greece and some of the advice in this antiquated oath is highly controversial, but the original purpose of it should remain today. Withhold yourself to the highest moral conduct, share the knowledge and protect the patients and how do we do that today in this modern world? <a rel="noopener noreferrer" href="https://www.iqvia.com/solutions/real-world-evidence/healthcare-data-transformation" target="_blank">Data transformation</a>.</p> </div> </div> </section> <section id="RelatedSolutions"></section> <section class="multi-card__carousel-redesign init-js-related"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <h2 class="eyebrow"> You may also be interested in </h2> <div class="swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="card-item card-link"> <a href="https://www.iqvia.com/library/infographics/iqvia-health-data-catalog" target="_self"> <div class="img" style="background-image: url('/-/media/iqvia/images/modules/brandworld/1118_woman-looking-at-data.jpg?mw=600&hash=14D39D204B89D7B62A6D8B10A62AC7C3')"></div> </a> <div 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