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Brand Ethos — Clear thinking for spirited organisations — Home

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Our focus is on strategy, propositions and design: clear thinking for spirited organisations. </h3> </div> <div class="columns small-12"> <div class="post-previews__posts-wrapper"> <div class="row expanded"> <div class="grid-item medium-6 xlarge-4 columns"> <a href="https://brandethos.co.uk/work/waythrough/" class="single-post-preview work single-post-preview--animated"> <article id="post-2698" class="position-relative d-flex flex-column justify-content-between post-2698 work type-work status-publish hentry tag-accessibility tag-animation tag-brand tag-brand-audit tag-brand-content tag-brand-identity tag-brand-purpose tag-brand-refresh tag-brand-refresh-agency tag-brand-strategy tag-sionic tag-verbal-identity tag-visual-identity tag-website work_category-brand-strategy work_category-brand-identity work_category-workshops work_category-brand-architecture work_category-naming work_category-graphic-design work_category-infographics work_category-symbol-logo-and-icon-design work_category-delivery-partner work_category-brand-identity-guidelines"> <div class="single-post-preview__box-graphic position-relative"> <img class="transition single-post-preview__img-1" src="https://brandethos.co.uk/wp-content/uploads/2024/10/Waythrough_Brand-Ethos_thumb-3-900x675.jpg" alt=""/> <img class="transition single-post-preview__img-2" src="https://brandethos.co.uk/wp-content/uploads/2024/10/Waythrough_Brand-Ethos_thumb-2-900x675.jpg" alt=""/> </div><!-- /.single-post-preview__box-graphic position-relative --> <div class="single-post-preview__content-wrapper position-relative"> <div class="single-post-preview__author">Waythrough</div><!-- /.single-post-preview__author --> <h3 class="single-post-preview__title">A promise to people in recovery</h3><!-- /.single-post-preview__title --> <div class="single-post-preview__meta"> Brand strategy and narrative <span class="sep">•</span> Brand identity <span class="sep">•</span> Workshops <span class="sep">•</span> Brand architecture <span class="sep">•</span> Naming <span class="sep">•</span> Graphic design <span class="sep">•</span> Infographics <span class="sep">•</span> Symbol, logo and icon design <span class="sep">•</span> Delivery partner <span class="sep">•</span> Brand identity guidelines </div> <span class="bg d-block position-absolute w-100 h-100" style="background: #FFB503;"></span> </div><!-- /.single-post-preview__content-wrapper --> </article> </a><!-- /.single-post-preview --> </div> <div class="grid-item medium-6 xlarge-4 columns"> <a href="https://brandethos.co.uk/work/minority-rights-group/" class="single-post-preview work single-post-preview--animated"> <article id="post-2567" class="position-relative d-flex flex-column justify-content-between post-2567 work type-work status-publish hentry tag-accessibility tag-accessibility-website tag-brand-identity tag-brand-refresh tag-brand-refresh-agency tag-charity tag-hertech tag-minority-rights-group tag-visual-identity tag-website work_category-brand-identity work_category-workshops work_category-graphic-design work_category-symbol-logo-and-icon-design work_category-website work_category-brand-identity-guidelines"> <div class="single-post-preview__box-graphic position-relative"> <img class="transition single-post-preview__img-1" src="https://brandethos.co.uk/wp-content/uploads/2024/02/MRG_thumb-2.jpg" alt=""/> <img class="transition single-post-preview__img-2" src="https://brandethos.co.uk/wp-content/uploads/2024/04/MRG_thumb-4.jpg" alt=""/> </div><!-- /.single-post-preview__box-graphic position-relative --> <div class="single-post-preview__content-wrapper position-relative"> <div class="single-post-preview__author">Minority Rights Group</div><!-- /.single-post-preview__author --> <h3 class="single-post-preview__title">Championing inclusive societies</h3><!-- /.single-post-preview__title --> <div class="single-post-preview__meta"> Brand identity <span class="sep">•</span> Workshops <span class="sep">•</span> Graphic design <span class="sep">•</span> Symbol, logo and icon design <span class="sep">•</span> Website <span class="sep">•</span> Brand identity guidelines </div> <span class="bg d-block position-absolute w-100 h-100" style="background: #FFB503;"></span> </div><!-- /.single-post-preview__content-wrapper --> </article> </a><!-- /.single-post-preview --> </div> <div class="grid-item medium-6 xlarge-4 columns"> <a href="https://brandethos.co.uk/work/step-forward-luton/" class="single-post-preview work single-post-preview--animated"> <article id="post-2514" class="position-relative d-flex flex-column justify-content-between post-2514 work type-work status-publish hentry tag-accessibility tag-accessibility-website tag-brand tag-brand-content tag-brand-identity tag-brand-purpose tag-brand-refresh tag-brand-refresh-agency tag-brand-strategy tag-luton tag-place-brand tag-verbal-identity tag-visual-identity tag-website work_category-place-brand work_category-community-engagement work_category-brand-strategy work_category-brand-identity work_category-content-strategy work_category-motion-graphics-and-video work_category-research work_category-workshops work_category-brand-architecture work_category-naming work_category-graphic-design work_category-symbol-logo-and-icon-design work_category-website work_category-brand-identity-guidelines work_category-content-creation"> <div class="single-post-preview__box-graphic position-relative"> <img class="transition single-post-preview__img-1" src="https://brandethos.co.uk/wp-content/uploads/2023/12/SFL_thumb-1.png" alt=""/> <img class="transition single-post-preview__img-2" src="https://brandethos.co.uk/wp-content/uploads/2023/12/SFL_thumb-2.png" alt=""/> </div><!-- /.single-post-preview__box-graphic position-relative --> <div class="single-post-preview__content-wrapper position-relative"> <div class="single-post-preview__author">Step Forward Luton</div><!-- /.single-post-preview__author --> <h3 class="single-post-preview__title">A place brand for a plucky town</h3><!-- /.single-post-preview__title --> <div class="single-post-preview__meta"> Place brand <span class="sep">•</span> Community engagement <span class="sep">•</span> Brand strategy and narrative <span class="sep">•</span> Brand identity <span class="sep">•</span> Content strategy <span class="sep">•</span> Motion graphics and video <span class="sep">•</span> Research <span class="sep">•</span> Workshops <span class="sep">•</span> Brand architecture <span class="sep">•</span> Naming <span class="sep">•</span> Graphic design <span class="sep">•</span> Symbol, logo and icon design <span class="sep">•</span> Website <span class="sep">•</span> Brand identity guidelines <span class="sep">•</span> Content creation </div> <span class="bg d-block position-absolute w-100 h-100" style="background: #FFB503;"></span> </div><!-- /.single-post-preview__content-wrapper --> </article> </a><!-- /.single-post-preview --> </div> <div 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class="single-post-preview__author">10 things we’ve learned in 10 years</div><!-- /.single-post-preview__author --> <h3 class="single-post-preview__title">Today marks the 10th birthday of Brand Ethos. This is what we've learned.</h3><!-- /.single-post-preview__title --> <div class="single-post-preview__meta">01.07.23 <span class="sep">•</span> Tips and tricks</div> </div><!-- /.single-post-preview__content-wrapper --> </article> </a><!-- /.single-post-preview single-post-preview--animated --> </div> <div class="grid-item medium-6 xlarge-4 columns"> <a href="https://brandethos.co.uk/work/ashgate-hospice/" class="single-post-preview work single-post-preview--animated"> <article id="post-2182" class="position-relative d-flex flex-column justify-content-between post-2182 work type-work status-publish hentry tag-accessibility tag-animation tag-brand tag-brand-audit tag-brand-content tag-brand-identity tag-brand-purpose tag-brand-refresh tag-brand-refresh-agency tag-brand-strategy tag-sionic tag-verbal-identity tag-visual-identity tag-website work_category-brand-strategy work_category-brand-identity work_category-motion-graphics-and-video work_category-brand-audit work_category-workshops work_category-brand-architecture work_category-graphic-design work_category-infographics work_category-symbol-logo-and-icon-design work_category-delivery-partner work_category-brand-identity-guidelines"> <div class="single-post-preview__box-graphic position-relative"> <img class="transition single-post-preview__img-1" src="https://brandethos.co.uk/wp-content/uploads/2022/04/Ashgate_logo-thumb-1-900x675.png" alt=""/> <img class="transition single-post-preview__img-2" src="https://brandethos.co.uk/wp-content/uploads/2022/04/Ashgate_website-mockup-2_1b-scaled-e1649378253122-900x675.jpg" alt=""/> </div><!-- /.single-post-preview__box-graphic position-relative --> <div class="single-post-preview__content-wrapper position-relative"> <div class="single-post-preview__author">Ashgate Hospice</div><!-- /.single-post-preview__author --> <h3 class="single-post-preview__title">A brand with a big heart</h3><!-- /.single-post-preview__title --> <div class="single-post-preview__meta"> Brand strategy and narrative <span class="sep">•</span> Brand identity <span class="sep">•</span> Motion graphics and video <span class="sep">•</span> Brand audit and reviews <span class="sep">•</span> Workshops <span class="sep">•</span> Brand architecture <span class="sep">•</span> Graphic design <span class="sep">•</span> Infographics <span class="sep">•</span> Symbol, logo and icon design <span class="sep">•</span> Delivery partner <span class="sep">•</span> Brand identity guidelines </div> <span class="bg d-block position-absolute w-100 h-100" style="background: #FFB503;"></span> </div><!-- /.single-post-preview__content-wrapper --> </article> </a><!-- /.single-post-preview --> </div> <div class="grid-item medium-6 xlarge-4 columns"> <a href="https://brandethos.co.uk/work/step-into-the-nhs/" class="single-post-preview work single-post-preview--animated"> <article id="post-1919" class="position-relative d-flex flex-column justify-content-between post-1919 work type-work status-publish has-post-thumbnail hentry work_category-brand-identity work_category-motion-graphics-and-video work_category-campaigns-advertising-activation work_category-graphic-design work_category-symbol-logo-and-icon-design work_category-website work_category-brand-identity-guidelines"> <div class="single-post-preview__box-graphic position-relative"> <img class="transition single-post-preview__img-1" src="https://brandethos.co.uk/wp-content/uploads/2020/12/SITN_thumb-1.png" alt="Step into the NHS identity"/> <img class="transition single-post-preview__img-2" src="https://brandethos.co.uk/wp-content/uploads/2020/12/SITN_thumb-2.png" alt="Step into the NHS trapezia"/> </div><!-- /.single-post-preview__box-graphic position-relative --> <div class="single-post-preview__content-wrapper position-relative"> <div class="single-post-preview__author">Step into the NHS</div><!-- /.single-post-preview__author --> <h3 class="single-post-preview__title">Encouraging young people to step into their NHS career</h3><!-- /.single-post-preview__title --> <div class="single-post-preview__meta"> Brand identity <span class="sep">•</span> Motion graphics and video <span class="sep">•</span> Campaigns, advertising, activation <span class="sep">•</span> Graphic design <span class="sep">•</span> Symbol, logo and icon design <span class="sep">•</span> Website <span class="sep">•</span> Brand identity guidelines </div> <span class="bg d-block position-absolute w-100 h-100" style="background: #FFB503;"></span> </div><!-- /.single-post-preview__content-wrapper --> </article> </a><!-- /.single-post-preview --> </div> </div> </div> </div> </div> </div> </section> </div> </div><!-- #content --> <footer id="colophon" class="site-footer" role="contentinfo"> <div class="container"> <div class="row expanded site-connect"> <div class="columns small-12"> <div class="site-footer__content-wrapper"> <div class="row expanded"> <!-- LOGO --> <div class="columns small-12 large-4 xlarge-2 logo d-flex 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