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title="FDI Projects and Stocks" >FDI Projects and Stocks</a></li> <li><a class="link link--dark" href="/en/invest/business-location-germany/federal-states" title="Federal States" >Federal States</a></li> </ul> <br> </div> </div> </div> </div> </li> <li class="main-navi__item "> <button type="button" class="button button--submenu-trigger icon-angle-right-after" title="Open Submenu" aria-label="Submenu" aria-expanded="true" aria-haspopup="true" data-js-button="submenu-button" data-closed-title="Open Submenu" data-opened-title="Close Submenu"> <span class="button__label">Industries</span> </button> <div class="submenu submenu-country" aria-hidden="true" data-js-menu="sub-menu"> <div class="submenu__upper mobile-only"> <button type="button" class="submenu__close-button" title="Close Submenu" data-js-button="submenu-close-button"> <span class="icon-angle-left"></span> </button> <div class="submenu__label"><span>Industries</span></div> </div> <div class="submenu__lower"> <div class="submenu__row row"> <div class="submenu__col submenu__col-first "> <div class="submenu-link-list"> <strong class="h3 desktop-only">Select an industry for all the data you need to make your business decisions.</strong> <ul> <li><a class="link link--icon-text icon-arrow-right" href="/en/invest/industries" title="Overview" >Overview</a></li> </ul> </div> </div> <div class="submenu__col submenu__col-second submenu--level-1"> <ul> <li> <button type="button" class="button button--submenu-trigger icon-angle-right-after" title="Open Submenu" aria-label="Submenu" aria-expanded="false" aria-haspopup="true" data-js-button="submenu-button" data-closed-title="Open Submenu" data-opened-title="Close Submenu"> <span class="button__label">Digital Economy</span> </button> <div class="submenu" aria-hidden="true" data-js-menu="sub-menu"> <div class="submenu__upper"> <button type="button" class="submenu__close-button btn2" title="Close Submenu" data-js-button="submenu-close-button"> <span class="icon-angle-left"></span> </button> <div class="submenu__label"><span>Digital Economy</span></div> </div> <div class="submenu__lower"> <div class="submenu__col submenu--level-2"> <ul> <li><a class="link link--dark" href="/en/invest/industries/digital-economy/advertising-595750" title="Advertising Industry" >Advertising Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/digital-economy/safety-security" title="Safety & Security Industry" >Safety & Security Industry</a></li> <li><a class="link link--dark active" href="/en/invest/industries/digital-economy/software" title="Software Industry" >Software Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/digital-economy/film-596958" title="Film Industry" >Film Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/digital-economy/gaming-65554" title="Gaming Industry" >Gaming Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/digital-economy/music-605048" title="Music Industry" >Music Industry</a></li> <li><a class="link link--dark link--page-preview" href="/en/invest/industries/digital-economy" title="Digital Economy" >Overview "Digital Economy"</a></li> </ul> </div> </div> </div> </li> <li> <button type="button" class="button button--submenu-trigger icon-angle-right-after" title="Open Submenu" aria-label="Submenu" aria-expanded="false" aria-haspopup="true" data-js-button="submenu-button" data-closed-title="Open Submenu" data-opened-title="Close Submenu"> <span class="button__label">Energy</span> </button> <div class="submenu" aria-hidden="true" data-js-menu="sub-menu"> <div class="submenu__upper"> <button type="button" class="submenu__close-button btn2" title="Close Submenu" data-js-button="submenu-close-button"> <span class="icon-angle-left"></span> </button> <div class="submenu__label"><span>Energy</span></div> </div> <div class="submenu__lower"> <div class="submenu__col submenu--level-2"> <ul> <li><a class="link link--dark" href="/en/invest/industries/energy/energy-efficiency-in-buildings" title="Energy Efficiency in Buildings" >Energy Efficiency in Buildings</a></li> <li><a class="link link--dark" href="/en/invest/industries/energy/energy-efficiency-in-industry" title="Energy Efficiency in Industry" >Energy Efficiency in Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/energy/energy-infrastructure-65884" title="Energy Infrastructure" >Energy Infrastructure</a></li> <li><a class="link link--dark" href="/en/invest/industries/energy/energy-storage" title="Energy Storage" >Energy Storage</a></li> <li><a class="link link--dark" href="/en/invest/industries/energy/green-hydrogen" title="Hydrogen Economy" >Hydrogen Economy</a></li> <li><a class="link link--dark" href="/en/invest/industries/energy/photovoltaic" title="Photovoltaic" >Photovoltaic</a></li> <li><a class="link link--dark" href="/en/invest/industries/energy/wind-energy" title="Wind Energy" >Wind Energy</a></li> <li><a class="link link--dark link--page-preview" href="/en/invest/industries/energy" title="Energy" >Overview "Energy"</a></li> </ul> </div> </div> </div> </li> <li> <button type="button" class="button button--submenu-trigger icon-angle-right-after" title="Open Submenu" aria-label="Submenu" aria-expanded="false" aria-haspopup="true" data-js-button="submenu-button" data-closed-title="Open Submenu" data-opened-title="Close Submenu"> <span class="button__label">Environmental Technologies</span> </button> <div class="submenu" aria-hidden="true" data-js-menu="sub-menu"> <div class="submenu__upper"> <button type="button" class="submenu__close-button btn2" title="Close Submenu" data-js-button="submenu-close-button"> <span class="icon-angle-left"></span> </button> <div class="submenu__label"><span>Environmental Technologies</span></div> </div> <div class="submenu__lower"> <div class="submenu__col submenu--level-2"> <ul> <li><a class="link link--dark" href="/en/invest/industries/environmental-technologies/recycling-waste-management-68380" title="Germany's Circular Economy" >Germany's Circular Economy</a></li> <li><a class="link link--dark" href="/en/invest/industries/environmental-technologies/water-technologies-68394" title="Water Technologies" >Water Technologies</a></li> <li><a class="link link--dark link--page-preview" href="/en/invest/industries/environmental-technologies" title="Environmental Technologies" >Overview "Environmental Technologies"</a></li> </ul> </div> </div> </div> </li> <li> <button type="button" class="button button--submenu-trigger icon-angle-right-after" title="Open Submenu" aria-label="Submenu" aria-expanded="false" aria-haspopup="true" data-js-button="submenu-button" data-closed-title="Open Submenu" data-opened-title="Close Submenu"> <span class="button__label">Healthcare</span> </button> <div class="submenu" aria-hidden="true" data-js-menu="sub-menu"> <div class="submenu__upper"> <button type="button" class="submenu__close-button btn2" title="Close Submenu" data-js-button="submenu-close-button"> <span class="icon-angle-left"></span> </button> <div class="submenu__label"><span>Healthcare</span></div> </div> <div class="submenu__lower"> <div class="submenu__col submenu--level-2"> <ul> <li><a class="link link--dark" href="/en/invest/industries/healthcare-market-germany/medical-biotechnology" title="Medical Biotechnology" >Medical Biotechnology</a></li> <li><a class="link link--dark" href="/en/invest/industries/healthcare-market-germany/medical-technology" title="Medical Technology" >Medical Technology</a></li> <li><a class="link link--dark" href="/en/invest/industries/healthcare-market-germany/digital-health" title="Digital Health" >Digital Health</a></li> <li><a class="link link--dark" href="/en/invest/industries/healthcare-market-germany/pharmaceutical-industry" title="Pharmaceutical Industry" >Pharmaceutical Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/healthcare-market-germany/health-made-in-germany" title="HEALTH MADE IN GERMANY" >HEALTH MADE IN GERMANY</a></li> <li><a class="link link--dark link--page-preview" href="/en/invest/industries/healthcare-market-germany" title="Healthcare" >Overview "Healthcare"</a></li> </ul> </div> </div> </div> </li> <li> <button type="button" class="button button--submenu-trigger icon-angle-right-after" title="Open Submenu" aria-label="Submenu" aria-expanded="false" aria-haspopup="true" data-js-button="submenu-button" data-closed-title="Open Submenu" data-opened-title="Close Submenu"> <span class="button__label">Industrial Production</span> </button> <div class="submenu" aria-hidden="true" data-js-menu="sub-menu"> <div class="submenu__upper"> <button type="button" class="submenu__close-button btn2" title="Close Submenu" data-js-button="submenu-close-button"> <span class="icon-angle-left"></span> </button> <div class="submenu__label"><span>Industrial Production</span></div> </div> <div class="submenu__lower"> <div class="submenu__col submenu--level-2"> <ul> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/3d-printing-industry" title="3D Printing Industry" >3D Printing Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/chemicals-materials" title="Chemical Industry" >Chemical Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/electronics-industry" title="Electronics Industry" >Electronics Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/lightweight-industries-65454" title="Lightweight Industries" >Lightweight Industries</a></li> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/machinery-equipment" title="Machinery & Equipment" >Machinery & Equipment</a></li> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/photonics-industry" title="Photonics Industry" >Photonics Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/plastics" title="Plastics Industry" >Plastics Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/industrial-production/semiconductors" title="Semiconductor Industry" >Semiconductor Industry</a></li> <li><a class="link link--dark link--page-preview" href="/en/invest/industries/industrial-production" title="Industrial Production" >Overview "Industrial Production"</a></li> </ul> </div> </div> </div> </li> <li> <a class="link link--dark" href="/en/invest/industries/logistics" title="Logistics" >Logistics</a> </li> <li> <button type="button" class="button button--submenu-trigger icon-angle-right-after" title="Open Submenu" aria-label="Submenu" aria-expanded="false" aria-haspopup="true" data-js-button="submenu-button" data-closed-title="Open Submenu" data-opened-title="Close Submenu"> <span class="button__label">Mobility</span> </button> <div class="submenu" aria-hidden="true" data-js-menu="sub-menu"> <div class="submenu__upper"> <button type="button" class="submenu__close-button btn2" title="Close Submenu" data-js-button="submenu-close-button"> <span class="icon-angle-left"></span> </button> <div class="submenu__label"><span>Mobility</span></div> </div> <div class="submenu__lower"> <div class="submenu__col submenu--level-2"> <ul> <li><a class="link link--dark" href="/en/invest/industries/mobility/automotive-industry" title="Automotive Industry" >Automotive Industry</a></li> <li><a class="link link--dark" href="/en/invest/industries/mobility/aerospace" title="Aerospace Industry" >Aerospace Industry</a></li> <li><a class="link link--dark link--page-preview" href="/en/invest/industries/mobility" title="Mobility" >Overview "Mobility"</a></li> </ul> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li 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href="/en/invest/industries/digital-economy" title="Link to page "Overview: Digital Economy"" > <span>Overview: Digital Economy</span> </a> </li> <li class="active"> <a data-wt="breadcrumb" href="/en/invest/industries/digital-economy/software" title="Link to page "Software Industry"" > <span>Software Industry</span> </a> </li> </ul> </div> <div id="main" > <article class="article"> <header class="article-header"> <div class="img-wrapper " data-role="image-wrapper" > <picture class="default-picture"> <source srcset="/resource/image/153216/16x9/480/270/5e80717b561f4f0421ddd07fe86dbc8b/3D1B13D9672B067057F0954079E69914/ict-industry.webp 480w, /resource/image/153216/16x9/639/360/312aa8cf9eca03a8d967769d571fcbab/A0BFA841390CBB912E3FF6CAEF553931/ict-industry.webp 639w, /resource/image/153216/16x9/1024/576/27ad4d535f05f4591e8038cbf9fd2048/349E53AC8316420848456146E3AEBBDB/ict-industry.webp 1024w, /resource/image/153216/16x9/791/445/c6c7a15fe89d35816e54509c5d08024c/0BF979A640A5A757461E3394677F4837/ict-industry.webp 791w" sizes="((min-width: 0px) and (max-width: 480px)) 480px, ((min-width: 481px) and (max-width: 639px)) 639px, ((min-width: 640px) and (max-width: 1024px)) 1024px, (min-width: 1025px) 791px"/> <source srcset="/resource/image/153216/16x9/480/270/5e80717b561f4f0421ddd07fe86dbc8b/C0C494EB6256C4E5C28990A837510416/ict-industry.jpg 480w, /resource/image/153216/16x9/639/360/312aa8cf9eca03a8d967769d571fcbab/78868E4065A022738EC79055D8AAF979/ict-industry.jpg 639w, /resource/image/153216/16x9/1024/576/27ad4d535f05f4591e8038cbf9fd2048/66F3AC6EC35383A7B0D18C268D13C92D/ict-industry.jpg 1024w, /resource/image/153216/16x9/791/445/c6c7a15fe89d35816e54509c5d08024c/371419A96226C8F4131C6778E2135F5F/ict-industry.jpg 791w" sizes="((min-width: 0px) and (max-width: 480px)) 480px, ((min-width: 481px) and (max-width: 639px)) 639px, ((min-width: 640px) and (max-width: 1024px)) 1024px, (min-width: 1025px) 791px"/> <img src="/resource/image/153216/16x9/1024/576/27ad4d535f05f4591e8038cbf9fd2048/66F3AC6EC35383A7B0D18C268D13C92D/ict-industry.jpg" alt="Businessman hand working with modern technology" title="Businessman hand working with modern technology | © iStock.com/everythingpossible" loading="lazy" /> </picture> <a data-lightbox="" href="/resource/image/153216/16x9/1024/576/27ad4d535f05f4591e8038cbf9fd2048/66F3AC6EC35383A7B0D18C268D13C92D/ict-industry.jpg" data-type="image" title="Enlarge image"></a> <span class="imgCopyright"> <span class="i"></span> <span class="info" > Businessman hand working with modern technology | © iStock.com/everythingpossible </span> </span> </div><div class="headlineBlock"> <h1 > Software Industry </h1> </div> </header> <div class="richtext"> <p>Germany is home to the single largest software market in Europe - accounting for around a quarter of the European market by value. Innovation comes as standard in an industry best characterized by a thriving Mittelstand of small and medium-sized enterprises. Increased business demand for smart data products and services in the cloud are driving domestic software market growth, as Germany embarks on a far-reaching program of digitalization that promises to transform the economy.</p><div class="table-wrap" data-js-gtai-table="{"hScroll": false, "vScroll": false, "sort": false }"><table class="hint-box disableLightbox"><tbody><tr><td><p><strong>GAIA-X – Germany and France Create European Data Ecoysystem</strong><br/>The Franco-German Gaia-X cloud services infrastructure project represents the starting point of a European data ecosystem capable of competing with the world’s big cloud players.</p></td></tr></tbody></table></div><p><br/></p> <div class="anchor-links"> <strong>Content of this page</strong> <ul > <li > <a class="link" href="#151892" title="Go to "Video: Supercomputers in Germany"" > Video: Supercomputers in Germany </a> </li> <li > <a class="link" href="#75630" title="Go to "Latest Publication"" > Latest Publication </a> </li> <li > <a class="link" href="#75634" title="Go to "Market Overview"" > Market Overview </a> </li> <li > <a class="link" href="#75642" title="Go to "Testimonial - Hermann Wimmer | TERADATA GmbH"" > Testimonial - Hermann Wimmer | TERADATA GmbH </a> </li> <li > <a class="link" href="#75658" title="Go to "Market Opportunities | Big Data"" > Market Opportunities | Big Data </a> </li> <li > <a class="link" href="#75666" title="Go to "Market Opportunities | IT Security"" > Market Opportunities | IT Security </a> </li> <li > <a class="link" href="#75680" title="Go to "Market Opportunities | Enterprise Resource Planning"" > Market Opportunities | Enterprise Resource Planning </a> </li> <li > <a class="link" href="#75688" title="Go to "Market Opportunities | Smart Social Business Platforms"" > Market Opportunities | Smart Social Business Platforms </a> </li> <li > <a class="link" href="#75690" title="Go to "Market Opportunities | E-Energy and Smart Grids"" > Market Opportunities | E-Energy and Smart Grids </a> </li> </ul> </div> <div id="151892" class="teaserbox" data-role="basic-teaser"> <h2 >Video: Supercomputers in Germany</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <p>Don't know your pentium from your petaflops? No problem. Our video on #QuantumComputing has the answers & will introduce you to the two fastest computers in #Germany. “Juwels” has the power of 60,000 conventional computers while “SuperMUC-NG” can calculate in one second what it would take everyone on earth 6.7 million years to do.</p> <div id="video-152704" class="wrapper-anchor-target"> <figure class="media-inline"> <div class="embedded-media-container"> <a href="#" id="jw-player-host-element-id-152704" data-clone-id="jw-player-in-lightbox-id-152704" class="embedded-media" data-media="youtube" data-media-id="cAeIWT_LEGs" data-template-no-local-storage-support="/service/generic-html-fragment/gtai-en/noLocalStorageSupport" data-template-local-storage-support="/service/generic-html-fragment/gtai-en/localStorageSupport" data-youtubeplayer-setup-params="modestbranding=1&rel=0&showinfo=0&wmode=transparent&enablejsapi=1&autoplay=1&controls=1&loop=0" title="Watch video" > <svg class="icon" aria-label="Watch video" viewBox="0 0 32 32" height="32" width="32"> <title>Video</title> <path class="path1" d="M30.769 5.838h-29.538c-0.681 0-1.231 0.55-1.231 1.231v17.863c0 0.681 0.55 1.231 1.231 1.231h29.538c0.681 0 1.231-0.55 1.231-1.231v-17.863c0-0.681-0.55-1.231-1.231-1.231zM12.688 20.956v-10.325l8.938 5.162-8.938 5.162z"></path> </svg> <div class="img-wrapper embedded-media-image " data-role="image-wrapper" > <picture class="default-picture"> <source srcset="/resource/image/262074/16x9/420/236/8d5d0f2a2eef4c3645fd86c4b573c5e5/4FE3752FCEFD05FD53B24065DEE7A6F4/standbild-video-supercomputers-in-germany.webp 420w, /resource/image/262074/16x9/579/325/2800d1a4830a5d6543a66702c7964d59/A0879747F2C7B3059A025147FFC627AC/standbild-video-supercomputers-in-germany.webp 579w, /resource/image/262074/16x9/964/542/b35136225acd8385f9c6c2e04924dbb/4AFA1B6300073CD364702989909C11A6/standbild-video-supercomputers-in-germany.webp 964w, /resource/image/262074/16x9/751/422/f44e5b159fa14c0cccab4b1c68ce87a/2277030BEF494FFCD6486A4EE6A050EE/standbild-video-supercomputers-in-germany.webp 751w" sizes="((min-width: 0px) and (max-width: 480px)) 420px, ((min-width: 481px) and (max-width: 639px)) 579px, ((min-width: 640px) and (max-width: 1024px)) 964px, (min-width: 1025px) 751px"/> <source srcset="/resource/image/262074/16x9/420/236/8d5d0f2a2eef4c3645fd86c4b573c5e5/2391AB9A63F28403D0D769DD238C1F1C/standbild-video-supercomputers-in-germany.png 420w, /resource/image/262074/16x9/579/325/2800d1a4830a5d6543a66702c7964d59/408CE9FAAA06554A624A27DE4B6F8F90/standbild-video-supercomputers-in-germany.png 579w, /resource/image/262074/16x9/964/542/b35136225acd8385f9c6c2e04924dbb/2B84CF9BDBC31385391D29A50A145A4D/standbild-video-supercomputers-in-germany.png 964w, /resource/image/262074/16x9/751/422/f44e5b159fa14c0cccab4b1c68ce87a/01DBAA051C0066E27EBDF98D92FA7F08/standbild-video-supercomputers-in-germany.png 751w" sizes="((min-width: 0px) and (max-width: 480px)) 420px, ((min-width: 481px) and (max-width: 639px)) 579px, ((min-width: 640px) and (max-width: 1024px)) 964px, (min-width: 1025px) 751px"/> <img src="/resource/image/262074/16x9/964/542/b35136225acd8385f9c6c2e04924dbb/2B84CF9BDBC31385391D29A50A145A4D/standbild-video-supercomputers-in-germany.png" alt="Supercomputers in Germany" title="Supercomputers in Germany" loading="lazy" /> </picture> </div> </a> </div> </figure> </div> <p></p> </div> </div><div id="75630" class="teaserbox" data-role="basic-teaser"> <h2 >Latest Publication</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > </div> </div><div id="75634" class="teaserbox" data-role="basic-teaser"> <h2 >Market Overview</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <p>Germany is the single largest software market in Europe. The country accounts for approximately a quarter of the European software market by value, with the UK and France in distant second and third places (18.6 percent and 13.6 percent respectively). Germany’s software market has proven remarkably resistant to the global economic crisis. A study by market researcher Marketline identifies a compound annual growth rate (CAGR) of 6.3 percent for the period 2010 to 2014. In comparison, the respective markets in the UK and France grew by just 5.2 percent and 2 percent during the same period. A study conducted by the European Information Technology Observatory (EITO) revealed German software market revenue growth of 5.7 percent to over EUR 19 billion in 2014. According to Marketline, this growth trend is expected to continue through to 2019, with a CAGR of 5.5 percent forecast for the period 2016 to 2019.</p><h3>Competition and Opportunities</h3><p>Big players such as IBM, Microsoft, Oracle, and SAP (one of the largest business software companies originally from Germany) are present on the German software market. However, the market is best characterized by the large number of dynamic and highly specialized SMEs (Germany’s renowned Mittelstand). Companies in the Mittelstand dominate Germany’s economic and industrial landscape; creating a diversified SME environment of highly specialized hidden champions with a global market footprint. These SMEs are simultaneously driving demand for software solutions – thereby creating a significant customer base. As well as strong growth prospects, there are also promising opportunities for less established suppliers and market entrants. The most significant market potential exists for expert suppliers of industry-specific software products and services.</p><span class="img-wrapper img-wrapper--content svg inline-picture--wide" > <div class="" > <img src="/resource/blob/80362/f8e9cec43ffcf04c4e5c721b92a4f415/software-value-forecast-svg-data.svg" alt="German Software Market 2014 - 2019" title="(© Marketline 2015 + GTAI)" class="cm-media cm-media--loading svg" > <a data-lightbox="" href="/resource/blob/80362/f8e9cec43ffcf04c4e5c721b92a4f415/software-value-forecast-svg-data.svg" data-type="image" title="Enlarge image"></a> </div> <span class="imgCopyright"> <span class="i"></span> <span class="info" > German Software Market 2014 - 2019 | © Marketline 2015 + GTAI </span> </span> </span> </div> </div><div id="75642" class="teaserbox" data-role="basic-teaser"> <h2 >Testimonial - Hermann Wimmer | TERADATA GmbH</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <span class="img-wrapper img-wrapper--content inline-picture--right" > <picture class="default-picture"> <source srcset="/resource/image/80370/fitImage/270/0/894df3c8011e9747315a0924b1405179/6E9F1724A1258E4970D0ECECA00F0D53/teradata-hermann-wimmer.webp 270w" sizes="(min-width: 0px) 270px"/> <source srcset="/resource/image/80370/fitImage/270/0/894df3c8011e9747315a0924b1405179/44C605874911476FCC1DE4C8BDA09E79/teradata-hermann-wimmer.jpg 270w" sizes="(min-width: 0px) 270px"/> <img src="/resource/image/80370/fitImage/270/0/894df3c8011e9747315a0924b1405179/44C605874911476FCC1DE4C8BDA09E79/teradata-hermann-wimmer.jpg" alt="Hermann Wimmer, President Europe - Middle East - Africa, TERADATA GmbH" title="Hermann Wimmer, President Europe - Middle East - Africa, TERADATA GmbH | © Teradata GmbH/GTAI" loading="lazy" /> </picture> <a data-lightbox="" href="/resource/image/80370/fitImage/270/0/894df3c8011e9747315a0924b1405179/44C605874911476FCC1DE4C8BDA09E79/teradata-hermann-wimmer.jpg" data-type="image" title="Enlarge image"></a> <span class="imgCopyright"> <span class="i"></span> <span class="info" > Hermann Wimmer, President Europe - Middle East - Africa, TERADATA GmbH | © Teradata GmbH/GTAI </span> </span> </span> <p> "As a highly developed technology industry location at the heart of Europe, Germany is doubly interesting to Teradata: as an attractive market with many strong businesses, and as the ideal gateway to eastern European markets." <br/><em>Hermann Wimmer, President Europe - Middle East - Africa</em></p> </div> </div><div id="75658" class="teaserbox" data-role="basic-teaser"> <h2 >Market Opportunities | Big Data</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <p>“Big data” is more than just a buzzword. It is very probably the most important concept in the digital world today. According to Frost & Sullivan, the big data concept overarches all other relevant software megatrends including mobile and cloud computing, the Internet of Things (IoT), enterprise resource planning (ERP), customer relation management (CRM), smart grids, and networks. Moreover, according to the German IT industry association BITKOM, big data has the potential to cause significant changes in numerous economic sectors in the years ahead. Big data technology use may have its origins in North America, but Europe – and Germany in particular – is quickly catching up. </p><p>Although the German big data market still appears to be at an early stage, the Experton Group expects the German big data market to grow from EUR 1.4 billion in 2015 to almost EUR 3.8 billion in 2020. Correspondingly, annual growth rates during this period are predicted at 23 percent on average. At present, big data technology in Germany is largely driven by the internet, e-commerce, and advertising sectors. However, thanks to its competitiveness and export orientation, the German economy is expected to quickly adapt to the needs for optimized production, logistics, and sales process to become an international “big data champion,” according to BITKOM. Accordingly, the most important investment opportunity areas for suppliers are hardware and infrastructure, bandwidth and related acceleration services, and, more particularly, database and analytics technologies.</p><span class="img-wrapper img-wrapper--content svg inline-picture--wide" > <div class="" > <img src="/resource/blob/80378/944806d3c91c1a42bf6b95a981e7d7f6/software-development-of-german-big-data-market-svg-data.svg" alt="The development of the German big data market in million Euros" title="(© BITKOM/The Experton Group 2015 + GTAI)" class="cm-media cm-media--loading svg" > <a data-lightbox="" href="/resource/blob/80378/944806d3c91c1a42bf6b95a981e7d7f6/software-development-of-german-big-data-market-svg-data.svg" data-type="image" title="Enlarge image"></a> </div> <span class="imgCopyright"> <span class="i"></span> <span class="info" > The development of the German big data market in million Euros | © BITKOM/The Experton Group 2015 + GTAI </span> </span> </span> </div> </div><div id="75666" class="teaserbox" data-role="basic-teaser"> <h2 >Market Opportunities | IT Security</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <p>The increased digitization of life, business, and industry – with technological advances such as big data, cloud computing, Industrie. 4.0, and IoT – creates increased complexity and stronger interrelations between infrastructures and ICT systems. This also leads to increased vulnerability in terms of potential security risks. As the Association of German Engineers (VDI) has noted, high-profile computer worm and virus attacks provide just a flavor of the gravity of the damage potential to IT infrastructures when hacked. </p><p>This means that established solutions such as firewalls, encryption, virus scanners, and signature verification will remain relevant. However, increased interconnectedness between infrastructures and ICT systems requires holistic security approaches. Growth potential in the area of ICT and software almost inevitably means growth potential in the area of IT security. The overall turnover of software and services in the field of IT security has reached EUR 3.7 billion in 2015.</p><span class="img-wrapper img-wrapper--content svg " > <div class="" > <img src="/resource/blob/80376/80c776943df761950bc3bd36df254c58/software-it-security-svg-data.svg" alt="German Market for IT Security 2012 – 2015" title="(© Bitkom/ IDC 2013, 2015)" class="cm-media cm-media--loading svg" > <a data-lightbox="" href="/resource/blob/80376/80c776943df761950bc3bd36df254c58/software-it-security-svg-data.svg" data-type="image" title="Enlarge image"></a> </div> <span class="imgCopyright"> <span class="i"></span> <span class="info" > German Market for IT Security 2012 – 2015 | © Bitkom/ IDC 2013, 2015 </span> </span> </span> </div> </div><div id="75680" class="teaserbox" data-role="basic-teaser"> <h2 >Market Opportunities | Enterprise Resource Planning</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <p>Enterprise resource planning (ERP) is hardly a new topic in the area of software and ICT. However, given the size of the German economy and its highly differentiated industry landscape, Germany still holds significant market potential for industry-specific ERP technologies. The Experton Group envisages relatively constant expenditures of more than EUR 2.5 billion per year for ERP technology in Germany through 2016. According to a study conducted by the Center for Enterprise Research at the University of Potsdam, current ERP market participant offerings still fall short of meeting certain customer ERP solution demands. </p><p>The best market opportunities exist for those ERP products with the distinct<br/>competitive advantages of being industry-specific solutions paired with improved usability, business analytics capabilities for processing big data, and coupling and integration with in-situ business processes and systems. Demand for individualized ERP solutions – as opposed to highly standardized solutions – remains high according to the Experton Group. </p><p>New business models emerging within “smart factory” concepts are also expected to drive further demand for integrated ERP systems. Manufacturing components equipped with cyber-physical- and ID systems enable increased flexibility and decentralization of manufacturing<br/>processes.</p> </div> </div><div id="75688" class="teaserbox" data-role="basic-teaser"> <h2 >Market Opportunities | Smart Social Business Platforms</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <p>The deployment of social business platforms in companies is much more than a short-lived hype. Instead, the use of such platforms for internal company purposes is increasingly proving to be a sustainable trend. More and more company decision makers are recognizing the advantages of enabling and facilitating collaboration, information flow, and productivity that come with the internal implementation of social business platforms. The best known providers of social business solutions in Germany are Microsoft, IBM and Jive. Significant opportunities also exist for smaller providers. </p><p>A recent BITKOM study finds that 83 percent of all German ICT companies attribute an important if not decisive role to social business solutions with customer demand expected to grow significantly. According to the Experton Group, the growth potential of the smart social business platforms (also “social business for communication and collaboration” – SB4CC) market is one of the highest in the ICT sector in Germany. Investments in on-site smart social business platforms – as opposed to cloud-based services – currently account for nine percent of overall investments in unified communications and collaboration systems (UCC). </p><p>This share is expected to grow to around one quarter of total UCC spending in 2016. Between 2015 and 2019, average market growth of the SB4CC industry in Germany is expected to be over 50 percent. This will lead to an overall spending of approximately EUR 2 billion in this field in 2016.</p> </div> </div><div id="75690" class="teaserbox" data-role="basic-teaser"> <h2 >Market Opportunities | E-Energy and Smart Grids</h2> <div class="teaserbox__content" data-role="basic-teaser-content" > <p>Germany’s Energiewende (“Energy Transition”) is driven by the German Federal Government’s aim to establish a reliable, economically viable and environmentally sound energy supply to make Germany one of the most energy-efficient and green economies in the world. Germany’s “E-Energy” concept allows ICT to be implemented at all power grid levels. All stages of energy generation and supply will be equipped with ICT technology, starting from the production sites – which will be increasingly decentralized as a result of increased renewable energy share – right through to the end-consumption location. </p><p>This is the prerequisite for managing supply and demand within the energy grid to make it a “smart grid.” The complexity of this undertaking makes the Energiewende one of the largest German infrastructural projects in modern times. The establishment of smart grids requires significant investment in grid infrastructure. According to BITKOM, European smart grid investment of EUR 500 billion is needed up to 2030. In Germany alone, E-Energy/smart grid market revenue will grow from a 2010 level of EUR 1 billion to EUR 10 billion by 2020 (equivalent to an annual growth rate of 21 percent).</p> </div> </div> </div> </article> </div> <div id="sidebar-right" class="tablet-2col"> <div class="gtai-contactbox"> <strong>Contact Us</strong> <div class="teaserbox teaserbox--contact"> <div class="img-wrapper" > <picture class="default-picture"> <source srcset="/resource/image/66390/16x9/420/236/a2f2f3af4795e6024c7675d25ce43a5a/66065EEBABE0216D91518C3E7A49769C/da-silva-matos-isabel.webp 420w, /resource/image/66390/16x9/579/326/d20a22767927fd45c5c0761909d08908/64BA357EC84A3CE98ADB9FFCD1099E17/da-silva-matos-isabel.webp 579w, /resource/image/66390/16x9/472/266/77a19fe00f05772c858393e5c7127b8f/3276573F13B0464CB3F6D4D02B5C6CF6/da-silva-matos-isabel.webp 472w, /resource/image/66390/16x9/379/213/be7a391a5402fd9e0f3b4b81d76037cb/63686B2FB7D5B63E665068D985A3D292/da-silva-matos-isabel.webp 379w" sizes="((min-width: 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date">Feb 20, 2025 </span> <span class="overline__text"> <span class="place"> Singapore </span> </span> </div> </div> <a class="" href="/en/meta/events/fintech-opportunities-in-germany-a-gateway-to-the-european-market-1867230" title="Link to Event" > Fintech Opportunities in Germany: A Gateway to the European Market </a> </li> </ul> <a class="link teaserbox__link" href="/en/meta/search/66080!search;eNqVksFOwzAMht_F5yK10GrQB-AF4IY4uKk3MqVOiZNtZeq741JxGUyEXBI5n-34_3OGLRqKAu0ZuiSWSeQGA-ESEHJkIvXQvoDlA0mE1wLoZJxG9GR4Dy0gTzAXEFIXrLlI-4lzck5p4xPHMOXiooQPcvmo6rZsmhqupjk8ZncYyVh0uTgZz374x7xJoh8kF99aRjYUcvnxDYXytR9GNe1RLegxWs_ZQx-I4_M0Ur5twdKvrtX3112T1O0VztbKhwHj39KuH3URC3f0ZD90iqos4H0tpG190J6gkhAU66YliftvICDvNAZGryXiQlebu4dmU5dfa54_Ab4ZFiw" title="Link to Event" > More </a> </div> </div><div class="teaserbox "> <div class="img-wrapper" > <picture class="default-picture"> <source srcset="/resource/image/79626/16x9/420/236/f0f21ea0bc65e19698e1d8ee0d17cd8f/FADD3A5D8DD459325D1798145CE3D61C/safety-security.webp 420w, /resource/image/79626/16x9/579/326/b48a0e02b59a9fd7ae15ea60f57be258/6D60BC2DECDAC2219F3D58C351042588/safety-security.webp 579w, /resource/image/79626/16x9/472/266/188afef208eb01bf74fbcbbafa88e110/F00214A5FBE92CADA60C624663DFB3D4/safety-security.webp 472w, /resource/image/79626/16x9/379/213/8a0544a0fa8335e6e006e21e90fe5dab/CE766A855590AB9E7053C1CBC2757400/safety-security.webp 379w" sizes="((min-width: 0px) and (max-width: 480px)) 420px, ((min-width: 481px) and (max-width: 639px)) 579px, ((min-width: 640px) and (max-width: 1024px)) 472px, (min-width: 1025px) 379px"/> <source srcset="/resource/image/79626/16x9/420/236/f0f21ea0bc65e19698e1d8ee0d17cd8f/4E00325B956409754F5247FC29F68A19/safety-security.jpg 420w, /resource/image/79626/16x9/579/326/b48a0e02b59a9fd7ae15ea60f57be258/D471CAC540707815F5F0A39EE0224F1A/safety-security.jpg 579w, /resource/image/79626/16x9/472/266/188afef208eb01bf74fbcbbafa88e110/94CFB55BE4B17893EFDC641C4B4C3454/safety-security.jpg 472w, /resource/image/79626/16x9/379/213/8a0544a0fa8335e6e006e21e90fe5dab/49C8E0CB4AD0B0FB93B6026A4D262F7B/safety-security.jpg 379w" sizes="((min-width: 0px) and (max-width: 480px)) 420px, ((min-width: 481px) and (max-width: 639px)) 579px, ((min-width: 640px) and (max-width: 1024px)) 472px, (min-width: 1025px) 379px"/> <img src="/resource/image/79626/16x9/579/326/b48a0e02b59a9fd7ae15ea60f57be258/D471CAC540707815F5F0A39EE0224F1A/safety-security.jpg" alt="Mobile phone cyber security concept with a person showing smartphone screen, cybersecurity diagram and icons with microchip shape and fingerprint biometrics" title="Mobile phone cyber security concept with a person showing smartphone screen, cybersecurity diagram and icons with microchip shape and fingerprint biometrics | © NicoElNino/Getty Images" loading="lazy" /> </picture> <span class="imgCopyright"> <span class="i"></span> <span class="info" > Mobile phone cyber security concept with a person showing smartphone screen, cybersecurity diagram and icons with microchip shape and fingerprint biometrics | © NicoElNino/Getty Images </span> </span> </div> <h3 class="teaserbox__title"> Safety & Security </h3> <div class="teaserbox__content"> <div > <a href="/en/invest/industries/digital-economy/safety-security" class=" link" role="button" title="Link to page "Safety & Security Industry"">More</a> </div> </div> </div><div class="teaserbox "> <div class="img-wrapper" > <picture class="default-picture"> <source srcset="/resource/image/162894/16x9/420/236/c1382ecc65629b7621e182f1be2c3f41/51025971E98630B3364B99B564F19BD1/leitbild-caming-industry.webp 420w, /resource/image/162894/16x9/579/326/3355a79e38cae6425cc8cd060192a72f/B9D9008CC139DB12A24BE983CC49F927/leitbild-caming-industry.webp 579w, /resource/image/162894/16x9/472/266/ec303e3d9d53a0b2c96718da22444dae/9F2CDFFA27F7CAE0B8335584534BBBF2/leitbild-caming-industry.webp 472w, /resource/image/162894/16x9/379/213/2a59c36024af3302290e0936a39541bd/E1017D7D91719E417881D8838763E399/leitbild-caming-industry.webp 379w" sizes="((min-width: 0px) and (max-width: 480px)) 420px, ((min-width: 481px) and (max-width: 639px)) 579px, ((min-width: 640px) and (max-width: 1024px)) 472px, (min-width: 1025px) 379px"/> <source srcset="/resource/image/162894/16x9/420/236/c1382ecc65629b7621e182f1be2c3f41/E04EF499C651CDA5C1019B7233052F6D/leitbild-caming-industry.jpg 420w, /resource/image/162894/16x9/579/326/3355a79e38cae6425cc8cd060192a72f/49A5F3A64DDF7C109E794345B078B865/leitbild-caming-industry.jpg 579w, /resource/image/162894/16x9/472/266/ec303e3d9d53a0b2c96718da22444dae/A3FA80650400C688EE423AB6B5BAC5AD/leitbild-caming-industry.jpg 472w, /resource/image/162894/16x9/379/213/2a59c36024af3302290e0936a39541bd/846E6BAB0C743F70C66A66656E7D108D/leitbild-caming-industry.jpg 379w" sizes="((min-width: 0px) and (max-width: 480px)) 420px, ((min-width: 481px) and (max-width: 639px)) 579px, ((min-width: 640px) and (max-width: 1024px)) 472px, (min-width: 1025px) 379px"/> <img src="/resource/image/162894/16x9/579/326/3355a79e38cae6425cc8cd060192a72f/49A5F3A64DDF7C109E794345B078B865/leitbild-caming-industry.jpg" alt="Hands holding smart phone" title="Hands holding smart phone | © TommL / istockphoto.com" loading="lazy" /> </picture> <span class="imgCopyright"> <span class="i"></span> <span class="info" > Hands holding smart phone | © TommL / istockphoto.com </span> </span> </div> <h3 class="teaserbox__title"> Gaming Industry </h3> <div class="teaserbox__content"> <div > <a href="/en/invest/industries/digital-economy/gaming-65554" class=" link" role="button" title="Link to page "Gaming Industry"">More</a> </div> </div> </div><div class="teaserbox "> <div class="img-wrapper" > <picture class="default-picture" data-role="picture"> <img alt="Arrow in the middle of a dartboard" src="/resource/blob/1670/beece3a7482dab74df6401e3cb276c8b/customer-service-data.jpg" title="Arrow in the middle of a dartboard | © Radim Strojek" loading="lazy" /> </picture> <span class="imgCopyright"> <span class="i"></span> <span class="info" > Arrow in the middle of a dartboard | © Radim Strojek </span> </span> </div> <h3 class="teaserbox__title"> Customer Service </h3> <div class="teaserbox__content"> <div > <a href="/en/invest/investment-consulting" class=" link" role="button" title="Link to page "Investment Consulting"">More</a> </div> </div> </div><div class="teaserbox"> <h3 class=""><span>Industries</span></h3> <div class=teaserbox__content> <form id="uebersichtForm" action="/redir" method="get"> <span class="select-wrapper icon-arrow-small-down"> <select name="1739707705531261314" id="1739707705531261314" class="instaSubmitWithJS" onchange="itemSelected(this);"> <option>Choose Industry</option> <option value="/en/invest/industries/3d-printing-261314" >3D Printing Industry in Germany</option> <option value="/en/invest/industries/digital-economy/advertising-595750" >Advertising Industry</option> <option value="/en/invest/industries/mobility/aerospace" >Aerospace Industry</option> <option value="/en/invest/industries/mobility/automotive-industry" >Automotive Industry</option> <option value="/en/invest/industries/industrial-production/chemicals-materials" >Chemical Industry</option> <option value="/en/invest/industries/healthcare-market-germany/digital-health-64408" >Digital Health</option> <option value="/en/invest/industries/digital-economy/e-commerce-65482" >E-Commerce in Germany</option> <option value="/en/invest/industries/industrial-production/electronics-industry" >Electronics Industry</option> <option value="/en/invest/industries/energy/energy-efficiency-in-buildings" >Energy Efficiency in Buildings</option> 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