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<!DOCTYPE html> <html lang='en'> <head> <meta content='text/html; charset=utf-8' http-equiv='Content-Type'> <meta content='width=device-width, initial-scale=1.0' name='viewport'> <meta content='Leading business conference with key players in the plastics and packaging industry debating evolving legislations, circular packaging innovations and recycling infrastructure on the route to net zero' name='description'> <meta content='NHtx60ElER93_jw8OzSil9P9jA5wgiRLcGFvNFEEI3Y' name='google-site-verification'> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="ZGsVs1uU+HkCGS8LXle3XaMusjT6ewsBcWsHwytr880pye4NuDUpwU46qb/IdAPANRoLJg3ghJ301zX1a6Rz/A==" /> <title>Sustainable Packaging Innovation Forum – Sustainability Conference – Amsterdam – Innovation Forum</title> <meta property="og:url" content="https://www.innovationforum.co.uk/conferences/sustainable-packaging-eu" /><link href="https://www.innovationforum.co.uk/conferences/sustainable-packaging-eu" rel="canonical" /> <link rel="shortcut icon" type="image/x-icon" href="/assets/favicon-78e8419ae5b933d524d56e843adc68d229e92fecdd3daa281e9eaf8a8d51f1f9.png" /> <link rel="stylesheet" media="all" href="/assets/application-3e2bbd2c3302086e230eab07cc3d4ddc42b78a22dec019682213491ab074de68.css" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "Sustainable Packaging Innovation Forum EU", "description": "Understand impact, drive innovation and turn materials risk into business opportunity", "startDate": "2025-05-06 00:00:00 UTC", "endDate": "2025-05-07 00:00:00 UTC", "url": "https://www.innovationforum.co.uk/conferences/sustainable-packaging-eu", "image": "https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/5100/plastics_header.jpg", "location": { "@type": "Place", "name": "Amsterdam", "description": "", "address": { "@type": "PostalAddress", "addressLocality": "" } }, "offers": { "@type": "Offer", "url": "https://www.innovationforum.co.uk/conferences/sustainable-packaging-eu/register" }, "performer": { "@type": "PerformingGroup", "name": "Innovation Forum" } } </script> <script type="text/javascript"> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-49159532-1', 'auto'); ga('set', 'anonymizeIp', true); ga('send', 'pageview'); </script>  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'}); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:''; j.async=true; j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl; f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-N8JL56J'); </script>  <script type="text/javascript"> _linkedin_partner_id = "4705954"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <META HTTP-EQUIV="Content-type" CONTENT="text/html; charset=UTF-8"> <script src="https://www.google.com/recaptcha/api.js"></script> <script type="text/javascript"> const form = document.forms.item(0) const hiddenInput = document.getElementById('g-recaptcha-response-data-submit') form.addEventListener('submit', async function(e) { e.preventDefault(); console.log('Submitted form. 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We’ll assess what progress has been made towards corporate packaging targets and highlight leading business practices, product innovations and emerging technologies.<br><br></div><h4><strong>Sustainable packaging targets</strong></h4><div><em>How to align actors and approaches to ensure a realistic route to packaging targets, for 2025 and beyond<br></em><br></div><h4><strong>Circular packaging design in action</strong></h4><div><em>How business can adopt circular design principles across operations and integrate reuse and refill within new and existing business models <br></em><br></div><h4><strong>Regulation, legislation and incentives</strong></h4><div><em>What the Packaging and Packaging Waste Directive, the Global Plastics Treaty, and the host of incoming and evolving legislation will mean for business</em><br><br></div><h4><strong>Innovation and technology</strong></h4><div><em>How business can place sustainability at the forefront of R&D to ensure emerging technologies and evolving business models deliver a reduced packaging footprint</em></div> </div> </div> </div> </div> <div class='content--speakers'> <div class='grid-container'> <div class='grid-x grid-padding-x'> <div class='medium-10 medium-offset-1 cell'> <h3 class='content__title'>2025 speakers</h3> </div> </div> <div class='grid-x grid-padding-x grid-padding-y small-up-2 medium-up-3 large-up-4'> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/4298/image_Jodie_Nestle.jpg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/4298/thumb_Jodie_Nestle.jpg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/5169/image_Nestle-Logo-2015-present.jpg" /> </div> </div> <h3 class='speaker__name'>Jodie Roussell</h3> <p class='speaker__org'>Nestlé</p> <p class='speaker__job-title'>Global Public Affairs Lead - Packaging & Sustainability</p> </div> </div> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11732/image_Jeremy_Blake.jpeg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11732/thumb_Jeremy_Blake.jpeg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/6249/image_Berry_Global.png" /> </div> </div> <h3 class='speaker__name'>Jeremy Blake</h3> <p class='speaker__org'>Berry Global</p> <p class='speaker__job-title'>Director of Circular Economy</p> </div> </div> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11733/image_Flavio_Ferreira.jpeg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11733/thumb_Flavio_Ferreira.jpeg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/4143/image_Rickett.jfif" /> </div> </div> <h3 class='speaker__name'>Flávio Ferreira</h3> <p class='speaker__org'>Reckitt</p> <p class='speaker__job-title'>Global Packaging Sustainability Director</p> </div> </div> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11729/image_Alexander_Cramwinckel_.jpeg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11729/thumb_Alexander_Cramwinckel_.jpeg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/2319/image_Heineken-Logo.png" /> </div> </div> <h3 class='speaker__name'>Alexander Cramwinckel</h3> <p class='speaker__org'>Heineken</p> <p class='speaker__job-title'>Global Circularity Strategy Lead</p> </div> </div> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11731/image_Joachim_Quoden.jpeg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/11731/thumb_Joachim_Quoden.jpeg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/5142/image_EXPRA.jpg" /> </div> </div> <h3 class='speaker__name'>Joachim Quoden </h3> <p class='speaker__org'>EXPRA - Extended Producer Responsibility Alliance </p> <p class='speaker__job-title'>Managing Director</p> </div> </div> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/6380/image_Emmanuelle_Bautista.jpg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/6380/thumb_Emmanuelle_Bautista.jpg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/6379/image_Citeo.jpg" /> </div> </div> <h3 class='speaker__name'>Emmanuelle Bautista</h3> <p class='speaker__org'>Citeo</p> <p class='speaker__job-title'>Head of International and European Affairs</p> </div> </div> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/6211/image_charles_van_reij.jpeg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/6211/thumb_charles_van_reij.jpeg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/4144/image_cradle.png" /> </div> </div> <h3 class='speaker__name'>Charles van Reij</h3> <p class='speaker__org'>Cradle to Cradle Products Innovation Institute </p> <p class='speaker__job-title'>Global Lead Packaging, Paper and Print</p> </div> </div> <div class='cell'> <div class='speaker'> <div class='speaker__image-wrapper'> <div class='speaker__image' style='background-image: url(https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/5207/image_erica_ording.jpg)'> <img src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/5207/thumb_erica_ording.jpg" /> </div> <div class='speaker__logo-wrapper'> <img class="speaker__logo" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/5206/image_FrieslandCampina.jpg" /> </div> </div> <h3 class='speaker__name'>Erica Ording </h3> <p class='speaker__org'>FrieslandCampina</p> <p class='speaker__job-title'>Lead Sustainable Packaging </p> </div> </div> </div> <a class="button content__cta" href="/conferences/sustainable-packaging-eu/speakers">View all speakers</a> </div> </div> <div class='content--agenda'> <div class='grid-container'> <div class='grid-x grid-padding-x'> <div class='medium-10 medium-offset-1 cell'> <h3 class='content__title'>Agenda highlights</h3> </div> </div> <div class='grid-x grid-padding-x'> <div class='medium-6 cell'> <ul> <li> <strong>Policy brief: </strong>Beyond compliance, what does a proactive business response to evolving legislation look like?</li> <li> <strong>The roadmap beyond 2025: </strong>How can we align actors and approaches to ensure a realistic route to packaging targets?</li> <li> <strong>Reuse and refill:</strong> What do the numbers tell us on impact, sustainability, and scalability?</li> <li> <strong>A blueprint for innovation:</strong> How to ensure sustainability is placed at the forefront of R&D</li> <li> <strong>Data dilemmas and material choices:</strong> How to navigate complex and conflicting data points</li> <li> <strong>Biobased materials:</strong> A deep dive into the applications, limitations and impact of biobased packaging </li> </ul> </div> <div class='medium-6 cell'> <ul> <li> <strong>Designing for circularity:</strong> Practical examples and case studies of brands successfully implementing sustainable design</li> <li> <strong>Financing the transition:</strong> The role of investors in accelerating and scaling sustainable packaging solutions</li> <li> <strong>Chemical recycling:</strong> The potential, the drawbacks and the role of chemical recycling in a net-zero world</li> <li> <strong>Plastic neutrality:</strong> Are plastic credits a steppingstone or get out of jail free card?</li> <li> <strong>Myth busting packaging:</strong> How to tackle common misconceptions and ensure consumers are empowered to play their part</li> <li> <strong>Green claims and red flags: </strong>How to avoid a reputation for greenwashing</li> </ul> </div> </div> <a class="button content__cta" href="/conferences/sustainable-packaging-eu/agenda">View full agenda</a> </div> </div> <div class='content break-with-image'> <div class='grid-container'> <div class='grid-x grid-padding-x'> <div class='medium-10 medium-offset-1 cell text-center'> <h3 class='content__title'>Why attend?</h3> </div> </div> <div class='grid-x grid-padding-x medium-up-3'> <div class='cell'> <div class='text-with-icon'> <img src="/assets/presentation-icon-9071ebef65a0f3fade8bfeb4c589b2b31eaa0705d9881dc9a37b9a95e7dcf129.svg" /> <p>Discover best practices from industry leaders and get in-depth guidance on how to effectively implement policies</p> </div> </div> <div class='cell text-center'> <div class='text-with-icon'> <img src="/assets/networking-icon-8b43d5efb534e8a84a60f01e374ea146544a3798f55dec8a8493c05462326dab.svg" /> <p>Meet & network with an influential audience of key stakeholders, including NGOs, business, government and supply chain actors</p> </div> </div> <div class='cell text-center'> <div class='text-with-icon'> <img src="/assets/audience-icon-41712f26fdcd9b7e7f09e980f7705ac4f74728c4468540fd69a088686a59df67.svg" /> <p>Benchmark company performance amongst a room of your peers and discover where you should be focusing efforts</p> </div> </div> </div> </div> </div> <div class='content webinar-extra-content break'> <div class='grid-container'> <div class='grid-x grid-padding-x medium-text-center'> <div class='small-12 cell'> <h3 class='content__title'> What to expect: </h3> </div> </div> <div class='grid-x grid-padding-x'> <div class='medium-6 cell'> <h5><em>Solutions, solutions, solutions</em></h5><div>Throughout the agenda we’ll place a major focus on the successful partnerships and the solutions that exist. Get best practice from leading brands and understand what is really driving sustainable packaging.<br><br><br></div><h5><em>Roundtables</em></h5><div>These roundtable discussions are focused workshops where industry leaders come together to craft practical solutions. The sessions aim to drive innovation and collaborative problem-solving within the packaging sector, addressing a range of sustainability challenges head-on.</div> </div> <div class='medium-6 cell'> <h5><strong><em>No scripts, no PowerPoints, no media</em></strong></h5><div>At our conferences, we don't use PowerPoints, videos, or scripts. And they aren’t simply a PR platform. Instead, we focus on the debate taking place in the room. We operate behind-closed-doors to ensure open and honest discussion about what is working and what isn’t.</div><div><br></div><h5><strong><em>More networking, more connections</em></strong></h5><div>With increased schmoosing time, more side events and better networking options, we’re ensuring there’s the opportunity to make the connections that matter and build the partnerships that can really make a difference.</div> </div> </div> </div> </div> <div class='content'> <div class='grid-container'> <div class='grid-x grid-padding-x'> <div class='medium-10 medium-offset-1 cell'> <div class='swiper-container testimonial-swiper'> <div class='swiper-wrapper'> <div class='swiper-slide'> <blockquote class='testimonial-slide'> <div class='testimonial-slide__text'> <div><em>"I truly loved every aspect of it. It was completely different to other conferences I have attended with an unprecedented level of interaction and participation. I very much enjoyed both the panel discussions and the roundtables, which were very interactive and informative. Having such a diverse group of attendees with sometimes wildly different viewpoints and agendas, it is with this group of people we must find the plastic packaging and plastic waste solutions of the future."</em></div> </div> <cite> - </cite> </blockquote> </div> <div class='swiper-slide'> <blockquote class='testimonial-slide'> <div class='testimonial-slide__text'> <div>"<em>I got more out of this event than any other packaging conference I've attended. The format was engaging (great discussion and diversity of opinion), the participants were passionate and articulate and from all corners of industry, including: Policy makers, NGOs, material suppliers, converters, retailers, brands and investors. Made some great connections across the spectrum of packaging." </em></div> </div> <cite> - </cite> </blockquote> </div> <div class='swiper-slide'> <blockquote class='testimonial-slide'> <div class='testimonial-slide__text'> <div><em>"This was one of the best organized conferences I’ve participated on, thank you for your attention to detail, it really made a difference."</em></div> </div> <cite> _ </cite> </blockquote> </div> <div class='swiper-slide'> <blockquote class='testimonial-slide'> <div class='testimonial-slide__text'> <div><em>"The conference was very valuable use of my time; increasing my network, reminding me of some key areas of focus to consider and learning from others."</em></div> </div> <cite> _ </cite> </blockquote> </div> </div> <div class='swiper-pagination'></div> </div> </div> </div> </div> </div> <div class='content break'> <div class='grid-container'> <div class='grid-x grid-padding-x medium-text-center'> <div class='small-12 cell'> <h3 class='content__title'>What’s different about this forum?</h3> </div> </div> <div class='grid-x grid-padding-x'> <div class='medium-6 cell'> <h5>Innovation Forum is:</h5> <ul class='tick-list--tick'> <li><strong>Candid:</strong> Entirely off-the-record discussion that enables open and honest disclosure from speakers and genuine participation from the audience.</li> <li><strong>Practical:</strong> A clear focus on the practical and actionable guidance that can drive change throughout industries and supply chains.</li> <li><strong>Focused:</strong> We provide enough time, resources and expertise to the issues that really matter. We don’t skate the surface, but get to the crux of the issues to provide in-depth, constructive discussion.</li> </ul> </div> <div class='medium-6 cell'> <h5>Innovation Forum is NOT:</h5> <ul class='tick-list--cross'> <li><strong>A PR platform:</strong> Enthusiastic speakers are NOT given free rein to fill a session presenting their companies, allowing no time to actually get to the crux of the issues.</li> <li><strong>A talking shop:</strong> This is NOT an opportunity for a group people in a room to simply agree with everything said, regardless of outcomes.</li> <li><strong>All promise, no delivery:</strong> We will NOT promise what we can’t deliver. The issues covered are complex. They won’t be solved at a two-day conference. But we will help deliver progress through in-depth, constructive and practical advice around specific issues.</li> </ul> </div> </div> </div> </div> <div class='content text-center'> <div class='grid-container'> <div class='grid-x grid-padding-x'> <div class='medium-10 medium-offset-1 cell text-center'> <h3 class='content__title'>Who attends</h3> </div> </div> <div class='grid-x grid-padding-x grid-padding-y small-up-4 medium-up-6 large-up-8 align-center align-middle'> <div class='cell'> <img alt="Interface" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/288/image_Interfacelogo2015medRbrown.png" /> </div> <div class='cell'> <img alt="Ecover" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/261/image_ecover.png" /> </div> <div class='cell'> <img alt="Coca-Cola Europacific Partners" src="https://innovationforum.s3.amazonaws.com/uploads/spina/photo/file/4225/image_CCEP_Stacked_Logo_RGB_Red.jpg" /> </div> <div class='cell'> <img 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