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<li id="toc-First_years_in_France" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#First_years_in_France"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>First years in France</span> </div> </a> <ul id="toc-First_years_in_France-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-European_expansion" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#European_expansion"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>European expansion</span> </div> </a> <ul id="toc-European_expansion-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Global_expansion" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Global_expansion"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>Global expansion</span> </div> </a> <ul id="toc-Global_expansion-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Ipsos_Australia" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Ipsos_Australia"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Ipsos Australia</span> </div> </a> <ul id="toc-Ipsos_Australia-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-KnowledgePanel" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#KnowledgePanel"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>KnowledgePanel</span> </div> </a> <ul id="toc-KnowledgePanel-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Financial_performance" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Financial_performance"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Financial performance</span> </div> </a> <button 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<span>Subsidiaries</span> </div> </a> <ul id="toc-Subsidiaries-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Polling_accuracy" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Polling_accuracy"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Polling accuracy</span> </div> </a> <ul id="toc-Polling_accuracy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span 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Available in 26 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-26" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">26 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A5%D8%A8%D8%B3%D9%88%D8%B3" title="إبسوس – Arabic" lang="ar" hreflang="ar" data-title="إبسوس" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%A7%DB%8C%D9%BE%D8%B3%D9%88%D8%B3" title="ایپسوس – South Azerbaijani" lang="azb" hreflang="azb" data-title="ایپسوس" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-bs mw-list-item"><a href="https://bs.wikipedia.org/wiki/Ipsos" title="Ipsos – Bosnian" lang="bs" hreflang="bs" data-title="Ipsos" data-language-autonym="Bosanski" data-language-local-name="Bosnian" class="interlanguage-link-target"><span>Bosanski</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Ipsos" title="Ipsos – Danish" lang="da" hreflang="da" data-title="Ipsos" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Ipsos" title="Ipsos – German" lang="de" hreflang="de" data-title="Ipsos" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Ipsos" title="Ipsos – Spanish" lang="es" hreflang="es" data-title="Ipsos" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Ipsos" title="Ipsos – Esperanto" lang="eo" hreflang="eo" data-title="Ipsos" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Ipsos" title="Ipsos – Basque" lang="eu" hreflang="eu" data-title="Ipsos" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A7%DB%8C%D9%BE%D8%B3%D9%88%D8%B3" title="ایپسوس – Persian" lang="fa" hreflang="fa" data-title="ایپسوس" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Ipsos" title="Ipsos – French" lang="fr" hreflang="fr" data-title="Ipsos" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%9E%85%EC%86%8C%EC%8A%A4" title="입소스 – Korean" lang="ko" hreflang="ko" data-title="입소스" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Ipsos" title="Ipsos – Indonesian" lang="id" hreflang="id" data-title="Ipsos" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Ipsos" title="Ipsos – Italian" lang="it" hreflang="it" data-title="Ipsos" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Ipsos" title="Ipsos – Malay" lang="ms" hreflang="ms" data-title="Ipsos" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Ipsos" title="Ipsos – Dutch" lang="nl" hreflang="nl" data-title="Ipsos" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%A4%E3%83%97%E3%82%BD%E3%82%B9" title="イプソス – Japanese" lang="ja" hreflang="ja" data-title="イプソス" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Ipsos" title="Ipsos – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Ipsos" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Ipsos" title="Ipsos – Polish" lang="pl" hreflang="pl" data-title="Ipsos" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Ipsos" title="Ipsos – Portuguese" lang="pt" hreflang="pt" data-title="Ipsos" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Ipsos_SA" title="Ipsos SA – Romanian" lang="ro" hreflang="ro" data-title="Ipsos SA" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Ipsos" title="Ipsos – Russian" lang="ru" hreflang="ru" data-title="Ipsos" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Ipsos" title="Ipsos – Slovak" lang="sk" hreflang="sk" data-title="Ipsos" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Ipsos" title="Ipsos – Serbian" lang="sr" hreflang="sr" data-title="Ipsos" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Ipsos" title="Ipsos – Swedish" lang="sv" 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i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Ipsos_(disambiguation)" class="mw-disambig" title="Ipsos (disambiguation)">Ipsos (disambiguation)</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output 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.ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Ipsos SA</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Ipsos_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/a/a6/Ipsos_logo.svg/220px-Ipsos_logo.svg.png" decoding="async" width="220" height="203" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a6/Ipsos_logo.svg/330px-Ipsos_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a6/Ipsos_logo.svg/440px-Ipsos_logo.svg.png 2x" data-file-width="329" data-file-height="304" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Soci%C3%A9t%C3%A9_anonyme" class="mw-redirect" title="Société anonyme">Société anonyme</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/Euronext" title="Euronext">Euronext</a>: <a rel="nofollow" class="external text" href="https://euronext.com/products/equities/FR0000073298-XPAR/quotes">IPS</a></li><li><a href="/wiki/CAC_Mid_60" title="CAC Mid 60">CAC Mid 60</a> component</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Market_research" title="Market research">Market research</a></li><li><a href="/wiki/Opinion_poll" title="Opinion poll">Public opinion research</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1975<span class="noprint">; 50 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1975</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="/wiki/Didier_Truchot" title="Didier Truchot">Didier Truchot</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Paris" title="Paris">Paris</a></div>, <div class="ib-company-country country-name"><a href="/wiki/France" title="France">France</a><sup id="cite_ref-A1_1-0" class="reference"><a href="#cite_note-A1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Didier Truchot <a href="/wiki/Chairman" class="mw-redirect" title="Chairman">Chairman</a><br /><a href="/wiki/Ben_Page_(market_researcher)" title="Ben Page (market researcher)">Ben Page</a> <a href="/wiki/CEO" class="mw-redirect" title="CEO">CEO</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span class="nowrap"><a href="/wiki/Euro" title="Euro">€</a>2.15 billion</span> (2021)<sup id="cite_ref-2021_Full_Year_Results_2-0" class="reference"><a href="#cite_note-2021_Full_Year_Results-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €277 million (2021)<sup id="cite_ref-2021_Full_Year_Results_2-1" class="reference"><a href="#cite_note-2021_Full_Year_Results-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €184 million (2021)<sup id="cite_ref-2021_Full_Year_Results_2-2" class="reference"><a href="#cite_note-2021_Full_Year_Results-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Asset" title="Asset">Total assets</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €2.74 billion (2021)<sup id="cite_ref-2021_Full_Year_Results_2-3" class="reference"><a href="#cite_note-2021_Full_Year_Results-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Equity_(finance)" title="Equity (finance)">Total equity</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €1.33 billion (2021)<sup id="cite_ref-2021_Full_Year_Results_2-4" class="reference"><a href="#cite_note-2021_Full_Year_Results-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.ipsos.com">www<wbr />.ipsos<wbr />.com</a></span></td></tr></tbody></table> <p><b>Ipsos Group</b> <a href="/wiki/S.A._(corporation)" title="S.A. (corporation)">S.A.</a> (<style data-mw-deduplicate="TemplateStyles:r1177148991">.mw-parser-output .IPA-label-small{font-size:85%}.mw-parser-output .references .IPA-label-small,.mw-parser-output .infobox .IPA-label-small,.mw-parser-output .navbox .IPA-label-small{font-size:100%}</style><span class="IPA-label IPA-label-small">French pronunciation:</span> <span class="IPA nowrap" lang="fr-Latn-fonipa"><a href="/wiki/Help:IPA/French" title="Help:IPA/French">[ip.sos]</a></span>;<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> derived from the Latin expression, <span title="Latin-language text"><i lang="la">ipso facto</i></span><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>) is a <a href="/wiki/Multinational_corporation" title="Multinational corporation">multinational</a> <a href="/wiki/Market_research" title="Market research">market research</a> and consulting firm with headquarters in <a href="/wiki/Paris" title="Paris">Paris</a>, <a href="/wiki/France" title="France">France</a>. The company was founded in 1975 by <a href="/wiki/Didier_Truchot" title="Didier Truchot">Didier Truchot</a>, Chairman of the company, and has been publicly traded on the <a href="/wiki/Paris_Stock_Exchange" class="mw-redirect" title="Paris Stock Exchange">Paris Stock Exchange</a> since 1 July 1999. </p><p>Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired <a href="/wiki/Synovate" title="Synovate">Synovate</a>, resulting in an Ipsos organization that ranks as the world’s third largest research agency. As of 2023, Ipsos has offices in 89 countries, employing 19,500 people.<sup id="cite_ref-A1_1-1" class="reference"><a href="#cite_note-A1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-marketingpower.com_5-0" class="reference"><a href="#cite_note-marketingpower.com-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="First_years_in_France">First years in France</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=2" title="Edit section: First years in France"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Ipsos was founded in 1975 by <a href="/wiki/Didier_Truchot" title="Didier Truchot">Didier Truchot</a>, who had experience working in the <a href="/wiki/IFOP" class="mw-redirect" title="IFOP">IFOP</a> institute. </p><p>Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives. </p><p>Despite the success, the company's profitability remained at modest levels until the arrival of Jean-Marc Lech as co-chairman. From then on, it started to perform public opinion researches, another innovative activity in the French market. By the end of the '80s, it was the fifth largest media research company in France. The great activity of French policymakers at the time helped to strengthen the position of the company, especially the public opinion research sector.<sup id="cite_ref-B2_6-0" class="reference"><a href="#cite_note-B2-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="European_expansion">European expansion</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=3" title="Edit section: European expansion"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During the 1990s, Ipsos expanded, principally through acquisitions, to <a href="/wiki/Spain" title="Spain">Spain</a>, <a href="/wiki/Italy" title="Italy">Italy</a>, <a href="/wiki/Germany" title="Germany">Germany</a>, the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> and <a href="/wiki/Central_Europe" title="Central Europe">Central Europe</a>, especially <a href="/wiki/Hungary" title="Hungary">Hungary</a>. </p><p>In 1992, the company was opened to private investment to improve its purchasing capital. The first new shareholder was Baring Private Equity. Truchot and Lech, the major shareholders, retained two-thirds of the company.<sup id="cite_ref-B2_6-1" class="reference"><a href="#cite_note-B2-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Global_expansion">Global expansion</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=4" title="Edit section: Global expansion"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In the mid-'90s Ipsos was one of the most important research companies in Europe and decided to expand globally. Ipsos took on new investment partners, selling 40 percent of the company to Artemis Group, led by <a href="/wiki/Fran%C3%A7ois_Pinault" title="François Pinault">François Pinault</a>, and the <a href="/w/index.php?title=Amstar_investment&action=edit&redlink=1" class="new" title="Amstar investment (page does not exist)">Amstar investment</a> fund led by <a href="/wiki/Walter_Butler_(French_businessman)" title="Walter Butler (French businessman)">Walter Butler</a>. </p><p>In 1997, Ipsos entered into the <a href="/wiki/South_America" title="South America">South American</a> market with the acquisition of Novaction’s companies in Argentina, Brazil and Mexico. In 1998 it entered the <a href="/wiki/North_America" title="North America">North American</a> market with the purchase of the American company ASI Market Research. </p><p>In 1999, Ipsos was listed on the Paris stock exchange. The successful offering enabled Artemis and Amstar to cash out on their investments and also gave Ipsos the possibility to continue its expansion. Then, it participated of the creation of an Internet audience research joint-venture, MMXI Europe, with the majority of shares held by partner Media Matrix and 20 percent by Ipsos. The company also took control of four subsidiaries of NFO Worldwide specializing in the formation of access panels. The expansion continued in <a href="/wiki/Asia" title="Asia">Asia</a>, South America and especially in North America (with the purchase of the Canadian company Angus Reid, renamed <a href="/wiki/Ipsos-Reid" title="Ipsos-Reid">Ipsos-Reid</a> in 2000). </p><p>In 2009, Ipsos partnered with <a href="/wiki/Thomson_Reuters" title="Thomson Reuters">Thomson Reuters</a> to conduct multi-country polling on consumer topics, politics, and economic confidence. The results of the polls would be published on Reuters.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>In 2011, Ipsos acquired <a href="/wiki/Aegis_Group" class="mw-redirect" title="Aegis Group">Aegis Group</a> Plc's Synovate division.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>On 30 October 2018 Ipsos announced that it acquired Synthesio, a Social Intelligence Suite that was named the leading global Social Listening platform by <a href="/wiki/Forrester_Research" title="Forrester Research">Forrester Research</a> since 2014.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/Ben_Page_(market_researcher)" title="Ben Page (market researcher)">Ben Page</a> became Chief Executive in November 2021, replacing Didier Truchot, the founder, who remained as Chairman.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>In February 2023, it was announced Ipsos had acquired the <a href="/wiki/New_York_City" title="New York City">New York</a>-based business-to-business research company, Xperiti for an undisclosed amount.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Ipsos_Australia">Ipsos Australia</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=5" title="Edit section: Ipsos Australia"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Ipsos Australia has existed since at least 2000, and as of 2022<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Ipsos&action=edit">[update]</a></sup> has offices in <a href="/wiki/Melbourne" title="Melbourne">Melbourne</a>, <a href="/wiki/Sydney" title="Sydney">Sydney</a>, <a href="/wiki/Brisbane" title="Brisbane">Brisbane</a> and <a href="/wiki/Perth" title="Perth">Perth</a>.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> It runs <a href="/wiki/Opinion_poll" title="Opinion poll">opinion polls</a> on a number of issues,<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> such as community support for changing the date of <a href="/wiki/Australia_Day" title="Australia Day">Australia Day</a>,<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> moving away from <a href="/wiki/Coal" title="Coal">coal</a>, <a href="/wiki/Australian_republicanism" class="mw-redirect" title="Australian republicanism">Australia becoming a republic</a>, the effects of the <a href="/wiki/COVID-19_pandemic_in_Australia" title="COVID-19 pandemic in Australia">COVID-19 pandemic</a> on young people's mental health, and, until 2019, political preferences.<sup id="cite_ref-smhtopic_15-0" class="reference"><a href="#cite_note-smhtopic-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>The results of Ipsos polls in Australia are published in <i><a href="/wiki/The_Sydney_Morning_Herald" title="The Sydney Morning Herald">The Sydney Morning Herald</a></i> (<i>SMH</i>), <i><a href="/wiki/The_Age" title="The Age">The Age</a></i> and the <i><a href="/wiki/Australian_Financial_Review" title="Australian Financial Review">Australian Financial Review</a></i> (<i>AFR</i>).<sup id="cite_ref-inside2019_16-0" class="reference"><a href="#cite_note-inside2019-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-ownership_17-0" class="reference"><a href="#cite_note-ownership-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> However, following a shock result of the <a href="/wiki/2019_Australian_federal_election" title="2019 Australian federal election">2019 Australian federal election</a>, when the <a href="/wiki/Coalition_(Australia)" title="Coalition (Australia)">Coalition</a> won the election against all of the opinion polls' predictions, the <a href="/wiki/Nine_Entertainment" title="Nine Entertainment">Nine Entertainment</a> group, which owns the <i>SMH</i>, <i>Age</i> and <i>AFR</i>, decided to discontinue its relationship with Ipsos.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> Since then and as of 2022<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Ipsos&action=edit">[update]</a></sup> the newspapers have not reported any political polling, but continue to report the results of other Ipsos polls.<sup id="cite_ref-smhtopic_15-1" class="reference"><a href="#cite_note-smhtopic-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="KnowledgePanel">KnowledgePanel</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=6" title="Edit section: KnowledgePanel"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Ipsos polls in the United States are conducted through a probability-based online panel known as KnowledgePanel, which contains about 60,000 members as potential respondents. It relies on address-based sampling to recruit respondents, with its sampling frame provided by the <a href="/wiki/United_States_Postal_Service" title="United States Postal Service">United States Postal Service</a>'s Delivery Sequence File. A random sample of households is invited to join the panel through mail or telephone. Polls themselves are conducted online in a single-mode fashion, with Ipsos providing respondents access to the internet if needed. Demographic information about each respondent is collected initially, which is then used to deliver polls through a custom sampling method depending on the poll's target population. Sampling is conducted on the entire panel for general population polls, and stratified samples are utilized for narrower focuses. Respondents are incentivized for the surveys they complete.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>Survey results are weighted for demographic variables with the <a href="/wiki/U.S._Census" class="mw-redirect" title="U.S. Census">U.S. Census</a>'s <a href="/wiki/Current_Population_Survey" title="Current Population Survey">Current Population Survey</a> and <a href="/wiki/American_Community_Survey" title="American Community Survey">American Community Survey</a>.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Financial_performance">Financial performance</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=7" title="Edit section: Financial performance"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Ipsos revenues totaled €1,785.3 million in 2015, with an organic growth rate of −1%. In 2014, Ipsos derived 44% of its revenue from the EMEA region (<a href="/wiki/Europe,_the_Middle_East_and_Africa" title="Europe, the Middle East and Africa">Europe, the Middle East and Africa</a>), 39% from the <a href="/wiki/Americas" title="Americas">Americas</a> region, and 17% from the <a href="/wiki/Asia-Pacific" class="mw-redirect" title="Asia-Pacific">Asia-Pacific</a> region.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Top_10_of_the_Market_Research_Sector_2019">Top 10 of the Market Research Sector 2019</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=8" title="Edit section: Top 10 of the Market Research Sector 2019"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <table class="wikitable"> <tbody><tr> <th>Rank</th> <th>Company</th> <th>Revenues in 2018<br /> (million <a href="/wiki/USD" class="mw-redirect" title="USD">USD</a>) </th></tr> <tr> <td>1</td> <td><a href="/wiki/Nielsen_Company" class="mw-redirect" title="Nielsen Company">Nielsen Company</a></td> <td>6,515 </td></tr> <tr> <td>2</td> <td><a href="/wiki/IQVIA" title="IQVIA">IQVIA</a></td> <td>3,904 </td></tr> <tr> <td>3</td> <td><a href="/wiki/Gartner" title="Gartner">Gartner</a></td> <td>3,516 </td></tr> <tr> <td>4</td> <td><a href="/wiki/Kantar_Group" title="Kantar Group">Kantar Group</a></td> <td>3,449 </td></tr> <tr> <td>5</td> <td><b>Ipsos</b></td> <td>2,067 </td></tr> <tr> <td>6</td> <td><a href="/wiki/GfK" title="GfK">GfK</a></td> <td>1,616 </td></tr> <tr> <td>7</td> <td><a href="/wiki/IRI_(company)" title="IRI (company)">IRI</a></td> <td>1,200 </td></tr> <tr> <td>8</td> <td>Dynata</td> <td>509 </td></tr> <tr> <td>9</td> <td><a href="/wiki/Westat" title="Westat">Westat</a></td> <td>506 </td></tr> <tr> <td>10</td> <td>Intage</td> <td>489 </td></tr></tbody></table> <p>Source: <a href="/wiki/ESOMAR" title="ESOMAR">ESOMAR</a> Global Market Research Report 2019<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Subsidiaries">Subsidiaries</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=9" title="Edit section: Subsidiaries"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col"> <ul><li><a href="/wiki/Ipsos_MORI" title="Ipsos MORI">Ipsos MORI</a></li> <li><a href="/wiki/Ipsos_Reid" class="mw-redirect" title="Ipsos Reid">Ipsos Reid</a></li> <li>Ipsos Strategy3</li> <li>Ipsos Alfacom</li> <li>Ipsos Apoyo</li> <li>Ipsos Archway</li> <li>Ipsos ASI</li> <li>Ipsos Bimsa</li> <li>Ipsos Connect</li> <li>Ipsos Healthcare<sup id="cite_ref-intranet.na.ipsos_25-0" class="reference"><a href="#cite_note-intranet.na.ipsos-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup></li> <li>Ipsos Insight</li> <li>Ipsos Interactive Services</li> <li>Ipsos Loyalty</li> <li>Ipsos Marketing<sup id="cite_ref-intranet.na.ipsos_25-1" class="reference"><a href="#cite_note-intranet.na.ipsos-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup></li> <li>Ipsos Markinor (Ipsos South Africa)<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup></li> <li>Ipsos MRBI</li> <li>Ipsos Novaction</li> <li>Ipsos Observer</li> <li>Ipsos Public Affairs</li> <li>Ipsos RDA<sup id="cite_ref-RDA_Group_27-0" class="reference"><a href="#cite_note-RDA_Group-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup></li> <li>Ipsos UU</li> <li>Ipsos Vantis</li> <li>Livra.com</li> <li>Karian and Box<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup></li></ul> </div> <div class="mw-heading mw-heading2"><h2 id="Polling_accuracy">Polling accuracy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=10" title="Edit section: Polling accuracy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During the 2021–2022 United States election cycle, in the last 21 days before each election, Ipsos polls only correctly predicted winners 17% of the time, according to a FiveThirtyEight analysis of elections for state governor, U.S. Senate, and House of Representatives.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=11" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-A1-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-A1_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-A1_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20121023005858/http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=IPS:FP">"Company Description: Ipsos SA"</a>. <i>businessweek.com</i>. <a href="/wiki/BusinessWeek" class="mw-redirect" title="BusinessWeek">BusinessWeek</a>. 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Retrieved <span class="nowrap">27 September</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=businessweek.com&rft.atitle=Company+Description%3A+Ipsos+SA&rft_id=http%3A%2F%2Finvesting.businessweek.com%2Fresearch%2Fstocks%2Fsnapshot%2Fsnapshot.asp%3Fticker%3DIPS%3AFP&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span></span> </li> <li id="cite_note-2021_Full_Year_Results-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-2021_Full_Year_Results_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-2021_Full_Year_Results_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-2021_Full_Year_Results_2-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-2021_Full_Year_Results_2-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-2021_Full_Year_Results_2-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.ipsos.com/sites/default/files/ct/newsroom/documents/2022-02/Ipsos_Press_Release_Full_Year_Results_2021_A_successful_model.pdf">"Press Release : Ipsos in 2021 : A successful model"</a> <span class="cs1-format">(PDF)</span>. <i>Ipsos.com</i><span class="reference-accessdate">. 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Archived from <a rel="nofollow" class="external text" href="http://www.marketingpower.com/ResourceLibrary/Publications/MarketingNews/2011/8-30-11/Hono%2025.pdf">the original</a> <span class="cs1-format">(PDF)</span> on 3 December 2013<span class="reference-accessdate">. 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Retrieved <span class="nowrap">9 November</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Ipsos&rft.atitle=KnowledgePanel+Sampling+and+Weighting+Methodolog&rft_id=https%3A%2F%2Fwww.ipsos.com%2Fsites%2Fdefault%2Ffiles%2Fkpsamplingandweighting.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text">Ipsos Annual Results Presentation 2011 <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120512000329/http://www.ipsos.com/sites/ipsos.com/files/finances/Annual%20Results%20presentation.pdf">"Archived copy"</a> <span class="cs1-format">(PDF)</span>. Archived from <a rel="nofollow" class="external text" href="http://www.ipsos.com/sites/ipsos.com/files/finances/Annual%20Results%20presentation.pdf">the original</a> <span class="cs1-format">(PDF)</span> on 12 May 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">21 April</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Archived+copy&rft_id=http%3A%2F%2Fwww.ipsos.com%2Fsites%2Fipsos.com%2Ffiles%2Ffinances%2FAnnual%2520Results%2520presentation.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_web" title="Template:Cite web">cite web</a>}}</code>: CS1 maint: archived copy as title (<a href="/wiki/Category:CS1_maint:_archived_copy_as_title" title="Category:CS1 maint: archived copy as title">link</a>)</span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPalacio2019" class="citation web cs1">Palacio, Xabier (10 September 2019). <a rel="nofollow" class="external text" href="https://www.researchworld.com/esomars-latest-global-market-research-report-values-global-research-and-data-industry-market-at-us-80-billion/">"ESOMAR's latest Global Market Research report values global research and data industry market at US $80 billion | Research World"</a>. <i>Researchworld.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Researchworld.com&rft.atitle=ESOMAR%27s+latest+Global+Market+Research+report+values+global+research+and+data+industry+market+at+US+%2480+billion+%26%23124%3B+Research+World&rft.date=2019-09-10&rft.aulast=Palacio&rft.aufirst=Xabier&rft_id=https%3A%2F%2Fwww.researchworld.com%2Fesomars-latest-global-market-research-report-values-global-research-and-data-industry-market-at-us-80-billion%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span></span> </li> <li id="cite_note-intranet.na.ipsos-25"><span class="mw-cite-backlink">^ <a href="#cite_ref-intranet.na.ipsos_25-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-intranet.na.ipsos_25-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><a rel="nofollow" class="external autonumber" href="http://intranet.na.ipsos/default.aspx">[1]</a> <sup class="noprint Inline-Template"><span style="white-space: nowrap;">[<i><a href="/wiki/Wikipedia:Link_rot" title="Wikipedia:Link rot"><span title=" Dead link tagged April 2018">permanent dead link</span></a></i><span style="visibility:hidden; color:transparent; padding-left:2px">‍</span>]</span></sup></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140504142853/http://ipsos-markinor.co.za/about-us/markinor-goes-global">"Ipsos is global"</a>. Ipsos Markinor. Archived from <a rel="nofollow" class="external text" href="http://ipsos-markinor.co.za/about-us/markinor-goes-global">the original</a> on 4 May 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">4 May</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ipsos+is+global&rft.pub=Ipsos+Markinor&rft_id=http%3A%2F%2Fipsos-markinor.co.za%2Fabout-us%2Fmarkinor-goes-global&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span></span> </li> <li id="cite_note-RDA_Group-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-RDA_Group_27-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGroup" class="citation web cs1">Group, RDA. <a rel="nofollow" class="external text" href="http://www.rdagroup.com">"Home"</a>. <i>Rdagroup.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180321070415/http://rdagroup.com/">Archived</a> from the original on 21 March 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">25 April</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Rdagroup.com&rft.atitle=Home&rft.aulast=Group&rft.aufirst=RDA&rft_id=http%3A%2F%2Fwww.rdagroup.com&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span> <span class="cs1-visible-error citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_web" title="Template:Cite web">cite web</a>}}</code>: </span><span class="cs1-visible-error citation-comment"><code class="cs1-code">|last=</code> has generic name (<a href="/wiki/Help:CS1_errors#generic_name" title="Help:CS1 errors">help</a>)</span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.ipsos.com/sites/default/files/ct/newsroom/documents/2021-10/211026%20Acquisition%20Karian%20and%20Box.pdf">"Ipsos acquires Karian and Box, An expert in employee relationship management"</a> <span class="cs1-format">(PDF)</span>. <i>Ipsos.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">25 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Ipsos.com&rft.atitle=Ipsos+acquires+Karian+and+Box%2C+An+expert+in+employee+relationship+management&rft_id=https%3A%2F%2Fwww.ipsos.com%2Fsites%2Fdefault%2Ffiles%2Fct%2Fnewsroom%2Fdocuments%2F2021-10%2F211026%2520Acquisition%2520Karian%2520and%2520Box.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNathaniel_Rakich2023" class="citation web cs1">Nathaniel Rakich (10 March 2023). <a rel="nofollow" class="external text" href="https://fivethirtyeight.com/features/2022-election-polling-accuracy/">"The Polls Were Historically Accurate in 2022"</a>. <a href="/wiki/FiveThirtyEight" title="FiveThirtyEight">FiveThirtyEight</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Polls+Were+Historically+Accurate+in+2022&rft.pub=FiveThirtyEight&rft.date=2023-03-10&rft.au=Nathaniel+Rakich&rft_id=https%3A%2F%2Ffivethirtyeight.com%2Ffeatures%2F2022-election-polling-accuracy%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AIpsos" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Ipsos&action=edit&section=12" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://www.ipsos.com">Official website</a></li></ul> <div class="navbox-styles"><style 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