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ns-0 ns-subject mw-editable page-Toode rootpage-Toode skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Mine sisu juurde</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Sait"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Peamenüü" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Peamenüü</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Peamenüü</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">vii külgpaanile</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">peida</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigeerimine </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage" class="mw-list-item"><a href="/wiki/Esileht" title="Mine esilehele [z]" accesskey="z"><span>Esileht</span></a></li><li id="n-generaldiscussion" class="mw-list-item"><a href="/wiki/Vikitsitaadid:%C3%9Cldine_arutelu"><span>Üldine arutelu</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Eri:Viimased_muudatused" title="Vikis tehtud viimaste muudatuste loend [r]" accesskey="r"><span>Viimased muudatused</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Eri:Juhuslik_artikkel" title="Mine juhuslikule leheküljele [x]" accesskey="x"><span>Juhuslik lehekülg</span></a></li><li id="n-help" class="mw-list-item"><a href="/wiki/Juhend:Sisukord" title="Kuidas redigeerida"><span>Juhend</span></a></li><li id="n-contact" class="mw-list-item"><a href="/wiki/Vikitsitaadid:Kontakteeru_meiega"><span>Kontakt</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Esileht" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikiquote.svg" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Vikitsitaadid" src="/static/images/mobile/copyright/wikiquote-wordmark-et.svg" style="width: 8.75em; height: 2.75em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Eri:Otsimine" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Otsi vikist [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Otsing</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Otsi Vikitsitaatidest" aria-label="Otsi Vikitsitaatidest" autocapitalize="sentences" title="Otsi vikist [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Eri:Otsimine"> </div> <button class="cdx-button cdx-search-input__end-button">Otsi</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Isiklikud lehed"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Ilme"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Muuda lehekülje kirjasuurust, laiust ja värvust" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Ilme" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Ilme</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_et.wikiquote.org&uselang=et" class=""><span>Annetused</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Eri:Konto_loomine&returnto=Toode" title="See pole küll kohustuslik, aga sul tasub konto luua ja sisse logida." class=""><span>Loo konto</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Eri:Sisselogimine&returnto=Toode" title="See pole küll kohustuslik, aga sul tasub sisse logida. [o]" accesskey="o" class=""><span>Logi sisse</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Veel valikuid" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Isiklikud lehed" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Isiklikud lehed</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="Kasutajamenüü" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_et.wikiquote.org&uselang=et"><span>Annetused</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Eri:Konto_loomine&returnto=Toode" title="See pole küll kohustuslik, aga sul tasub konto luua ja sisse logida."><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Loo konto</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Eri:Sisselogimine&returnto=Toode" title="See pole küll kohustuslik, aga sul tasub sisse logida. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Logi sisse</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Sisselogimata kasutaja leheküljed <a href="/wiki/Juhend:Sissejuhatus" aria-label="Lisateave redigeerimise kohta"><span>lisateave</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Eri:Minu_kaast%C3%B6%C3%B6" title="Sellelt IP-aadressilt tehtud muudatuste loend [y]" accesskey="y"><span>Kaastöö</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Eri:Minu_aruteluleht" title="Arutelu sellelt IP-aadressilt tehtud muudatuste kohta [n]" accesskey="n"><span>Arutelu</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div 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class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">vii külgpaanile</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">peida</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Algus</div> </a> </li> <li id="toc-Proosa" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Proosa"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Proosa</span> </div> </a> <ul id="toc-Proosa-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Sisukord" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Lülita sisukord ümber" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Lülita sisukord ümber</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Toode</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Mine teises keeles artiklisse. 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title="Eesmärk">eesmärgiga</a>, milleks on vajadus meile midagi <a href="/wiki/M%C3%BC%C3%BCmine" title="Müümine">müüa</a>. On arvatud, et <a href="/wiki/Feminism" title="Feminism">feministlike</a> ideede kasutamine toodete müümiseks õõnestab liikumist seda depolitiseerides. <a href="/wiki/Kapitalism" title="Kapitalism">Kapitalism</a> inkorporeerib <a href="/wiki/Subkultuur" title="Subkultuur">subkultuurid</a> ja liikumised, pehmendab ja mugandab neid, müües need edasi <a href="/wiki/Peavool" title="Peavool">peavoolu</a>. Nii on paljude meediauurijate sõnul turusõbralikust feminismist eemaldatud kõik ebameeldiv ja keeruline, et teha ruumi n-ö hea-tunde-feminismile, ning on oht, et individuaalne <a href="/wiki/Elustiil" title="Elustiil">elustiilivalik</a>, nagu T-särgi <a href="/wiki/Ostmine" title="Ostmine">ostmine</a> ja kandmine, hakkab asendama <a href="/wiki/T%C3%A4nav" title="Tänav">tänaval</a> protestimist ja tegelike <a href="/wiki/Muutus" title="Muutus">muutuste</a> esilekutsumist.</li> <li>Samas jäävad sõnumid tihti vastukäivaiks. Elame ajal, mil osaliselt on veel käibel endised <a href="/wiki/Stereot%C3%BC%C3%BCp" title="Stereotüüp">stereotüüpsed</a> väärtused, aga paralleelselt on pildil <i>femvertising</i>, mis tekitab teatavat <a href="/wiki/Kakofoonia" title="Kakofoonia">kakofooniat</a>. Ole <a href="/wiki/V%C3%B5imestamine" title="Võimestamine">võimestatud</a> – milleks piisab "sina ise" olemisest –, aga osta see toode, milleks on näiteks Dove'i nahka pinguldav <a href="/w/index.php?title=Kreem&action=edit&redlink=1" class="new" title="Kreem (pole veel kirjutatud)">kreem</a> või hoopis Pantene'i <a href="/wiki/%C5%A0ampoon" title="Šampoon">šampoon</a>. Aga kui me saame olla meie ise, kaob ka müügiargument. Rääkimata sellest, et Pantene'i "Sorry, Not Sorry" õpetab, et nüüd peaksid naised olema <i>sorry</i> ka selle eest, et nad on <i>sorry</i>. Ehk siis pane see feministisärk selga (kusjuures, pluss-suuruses sõbranna ütleb, et tema neisse kirjaga "love yourself" ja "feminist" T-särkidesse ei mahu), aga ole pigem ikka see enda eest hoolitsev feminist, mitte see tüütu, kes aina <a href="/wiki/V%C3%B5rd%C3%B5iguslikkus" class="mw-redirect" title="Võrdõiguslikkus">võrdõiguslikkusest</a> jaurab. Ole <i>bossy</i>, enesekindel, läikivate juustega, pingul nahaga, <a href="/wiki/Naeratus" title="Naeratus">naerata</a> rohkem – ei oot, ära naerata rohkem, see on ju see vana sõnum –, <i>don't be sorry</i>! <ul><li><a href="/wiki/Jaana_Davidjants" title="Jaana Davidjants">Jaana Davidjants</a>, <a rel="nofollow" class="external text" href="https://www.muurileht.ee/femvertising-ehk-feministlikus-t-sargis-klaaslae-vastu/">"<i>Femvertising</i> ehk Feministlikus T-särgis klaaslae vastu"</a>, Müürileht, 9. november 2020</li></ul></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Pärit leheküljelt "<a dir="ltr" href="https://et.wikiquote.org/w/index.php?title=Toode&oldid=76017">https://et.wikiquote.org/w/index.php?title=Toode&oldid=76017</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Eri:Kategooriad" title="Eri:Kategooriad">Kategooriad</a>: <ul><li><a href="/wiki/Kategooria:Esemed" title="Kategooria:Esemed">Esemed</a></li><li><a href="/wiki/Kategooria:Majandus" title="Kategooria:Majandus">Majandus</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Peidetud kategooriad: <ul><li><a href="/wiki/Kategooria:T%C3%A4iendamist_vajavad_artiklid" title="Kategooria:Täiendamist vajavad artiklid">Täiendamist vajavad artiklid</a></li><li><a href="/wiki/Kategooria:Definitsioonita_artiklid" title="Kategooria:Definitsioonita artiklid">Definitsioonita artiklid</a></li><li><a href="/wiki/Kategooria:Piltide_lisamist_ootavad" title="Kategooria:Piltide lisamist ootavad">Piltide lisamist ootavad</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> Selle lehekülje viimane muutmine: 19:00, 30. november 2021.</li> <li id="footer-info-copyright">Tekst on kasutatav vastavalt Creative Commonsi litsentsile "<a rel="nofollow" class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.et">Autorile viitamine + jagamine samadel tingimustel</a>"; sellele võivad lisanduda täiendavad tingimused. 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