CINXE.COM

<!DOCTYPE html><html itemscope="" itemtype="https://schema.org/WebSite" lang="en" style="height: 100%;"><head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# article: http://ogp.me/ns/article#"><meta content="text/html; charset=utf-8" http-equiv="Content-Type"/><meta content="MediaVillage, 2020. All rights reserved." name="copyright"/><meta content="initial-scale=1, maximum-scale=1, user-scalable=no, minimum-scale=1, width=device-width, height=device-height" name="viewport"/><meta content="yes" name="apple-mobile-web-app-capable"/><meta content="black" name="apple-mobile-web-app-status-bar-style"/><meta content="max-image-preview:large" name="robots"/><title>Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations | MediaVillage</title><meta content="There are many good reasons to unify your internal sales teams. Smart content sellers are reaping the benefits, which range from leveraging diverse expertise to drivng down operational costs." name="description"/><meta content="MediaVillage" name="author"/><link href="https://www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" rel="canonical"/><link href="https://www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/amp/" rel="amphtml"/><meta content="792507845" property="fb:admins"/><meta content="2352403891704299" property="fb:app_id"/><meta content="MediaVillage" property="og:site_name"/><meta content="article" property="og:type"/><meta content="Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations" property="og:title"/><meta content="There are many good reasons to unify your internal sales teams. Smart content sellers are reaping the benefits, which range from leveraging diverse expertise to drivng down operational costs." property="og:description"/><meta content="https://www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" property="og:url"/><meta content="https://www.mediavillage.com/media/articles/image-cover-1706101084795.1200x630_q85_box-0%2C417%2C1920%2C1425_crop.png" property="og:image"/><meta content="1010029439026926" property="fb:pages"/><meta content="2024-01-24T11:00:00-05:00" property="article:published_time"/><meta content="TECHNOLOGY" property="article:tag"/><meta content="MEDIA ECONOMY" property="article:tag"/><meta content="MEDIA" property="article:tag"/><meta content="DIGITAL" property="article:tag"/><meta content="Business" property="article:tag"/><meta content="https://www.facebook.com/mediavillagecom" property="article:publisher"/><meta content="summary_large_image" name="twitter:card"/><meta content="@MediaVillageCom" name="twitter:site"/><meta content="@MediaVillageCom" name="twitter:creator"/><meta content="Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations" name="twitter:title"/><meta content="There are many good reasons to unify your internal sales teams. Smart content sellers are reaping the benefits, which range from leveraging diverse expertise to drivng down operational costs." name="twitter:description"/><meta content="https://www.mediavillage.com/media/articles/image-cover-1706101084795.1120x600_q85_box-0%2C427%2C1911%2C1450_crop.png" name="twitter:image"/><script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "NewsArticle", "headline": "Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations", "name": "Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations", "datePublished": "2024-01-24T16:00:00+00:00", "dateModified": "2024-11-23T09:07:55.992292+00:00", "description": "There are many good reasons to unify your internal sales teams. Smart content sellers are reaping the benefits, which range from leveraging diverse expertise to drivng down operational costs.", "thumbnailUrl": "https://www.mediavillage.com/media/articles/image-cover-1706101084795", "author": [ { "@type": "Organization", "name": "MediaVillage", "url": "https://www.mediavillage.com", "logo": { "@type": "ImageObject", "image": "https://www.mediavillage.com/static.284/img/main-mv-logos/mv-logo.d57de8a3aa1c.svg", "url": "https://www.mediavillage.com" } } ], "publisher": { "@type": "Organization", "name": "MediaVillage", "url": "https://www.mediavillage.com", "logo": { "@type": "ImageObject", "image": "https://www.mediavillage.com/static.284/img/main-mv-logos/mv-logo.d57de8a3aa1c.svg", "url": "https://www.mediavillage.com" } }, "articleSection" : "MFM InSites", "articleBody": "But fast forward to today and many of these same content sellers are moving to combine their onceseparated linear and digital teams and create unified media operations teams that can efficiently manage and maximize both traditional linear and digital revenue streams For example we know that theamp160merger between Showtime and Paramount involved combining linear and digital operations teams AMC Networks also announced recently that it would merge its linear and digital sales teamsWhy Content Sellers are Unifying Linear and Digital OperationsFirst content sellers have realized that while OTT and linear distribution deals and data can look quite different the underlying processes used to manage them are often quite similar While OTT distribution does present several unique challenges to traditional linear teams content sellers are now seeing that similar license management compliance and financial workflows can be used to manage both revenue streamsSecond when linear and digital media teams are siloed each group has a vested interest in maximizing its own revenue streams This invariably leads to conflict between linear and digital media teams over how and where media assets should be distributedA third reason for unifying linear and digital media operations has to do with the financial pressures content sellers are feeling Profit margins are being compressed across the media industry so even enterpriselevel media companies can no longer afford to have entirely separate teams for linear and digital media operationsBenefits of Unifying Linear and Digital Media Operations1 Streamlined media operations workflowsHybrid distribution is not going away Unifying linear and digital media teams empowers content sellers to streamline licensing negotiation agreement management data analytics financial management and other media operations workflows Combining digital and linear media operations into a single department helps reduce duplicate efforts while eliminating data silos and driving operational efficiency2 Insync goals and prioritiesItamp8217s easy to see how linear and digital media teams can come into conflict Both teams may want to control distribution for as many assets as possible so they can earn more revenue and demonstrate their value within the organization This can lead to zerosum thinking where distribution successes on one side are seen as a loss for the otherBut by unifying linear and digital media operations companies can eliminate conflicting goals and priorities by creating a single team thatamp8217s aligned with the selleramp8217s core objective maximizing longterm overall revenue across all distribution channels3 Diverse media expertiseAnother benefit of unifying linear and digital media operations for content sellers is the opportunity to leverage diverse media expertise across all content distribution operationsIntegrating teams gives the most skilled data analysts compliance experts and media finance professionals from both linear and digital teams the opportunity to multiply their impact on the business by touching all media distribution channels amp8211 not just linear or digital Team members who previously worked in separate teams will have the opportunity to collaborate exchange expertise and innovate new ways to maximize distribution revenue4 Reduced operational costsUnifying linear and digital media teams is proving to help content sellers reduce costs in response to tightening profit margins across the industry Combining linear and digital teams can help drive down staffing costs management costs and office overhead while allowing for resource consolidation or economies of scale on things like software technology and data storageThe Road Ahead Challenges and OpportunitiesAligning longterm media distribution strategiesUnifying media operations gives content sellers the opportunity to better align longterm media distribution strategies but thereamp8217s still plenty of room for debate around how those strategies could look in practiceAdvocates for OTT will want to focus on digital distribution and leverage the rise of FAST platforms to access bigger audiences for valued content assets On the other hand advocates for linear may be searching for ways to preserve MVPD relationships and revenue with exclusive distribution agreements for those same assets As the industry continues to evolve content sellers will need to think carefully about which channels can help maximize both shortterm and longterm revenueConsolidating linear and digital media technologiesAs linear and digital operations teams join forces they will need to streamline operations by consolidating the technologiesamp160used to manage license agreements store and analyze data and maintain financial recordsPreviously siloed data from linear and OTT distribution partners should be integrated into a single data store where it can be analyzed together Licensing management tools and financial systems of record for linear and digital distribution should also be combined to streamline workflows and reduce costs To achieve these goals organizations will need to overcome the lack of common metrics across distribution channels and implement a holistic analytics strategy to transform linear and digital data into actionable insightsIt may take a concerted effort to unify linear and digital operations teams but itamp8217s a trend that is likely to increase as content sellers understand the increasing benefits of this evolutionThis article was written by Karen Bleiler EVP ampamp GM of Revenue Solutions at SymphonyAI Media Bleiler oversees the companyamp8217s Onboarding Customer Success and Managed Services divisions bringing over 15 years of experience in finance accounting and licensing operations from numerous roles including her tenure at MPEG LA LLCPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet", "wordCount": "904", "keywords": [ "TECHNOLOGY","MEDIA ECONOMY","MEDIA","DIGITAL","Business" ], "mainEntityOfPage": { "@type": "WebPage", "url": "https://www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" } } </script><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NXZH82W');</script><link as="font" crossorigin="" href="/static.284/build/fonts/fontawesome-webfont.af7ae505a9ee.woff2" rel="preload" type="font/woff2"/><link crossorigin="" href="https://tpc.googlesyndication.com" rel="preconnect"/><link crossorigin="" href="https://securepubads.g.doubleclick.net" rel="preconnect"/><link crossorigin="" href="https://www.googletagmanager.com" rel="preconnect"/><link crossorigin="" href="https://www.google-analytics.com" rel="preconnect"/><link href="/static.284/plugins/baron/baron.ddd04d26f5fe.css" rel="stylesheet"/><link href="/static.284/build/main.9aae7d87a328.css" rel="stylesheet"/><link href="/static.284/build/article.3b21a51b7182.css" rel="stylesheet"/><link href="/static.284/build/whitepaper.17c796e707e7.css" rel="stylesheet"/><script defer="" src="/static.284/build/date.3ee4308a3708.js"></script><script src="//use.typekit.net/blg3sjn.js"></script><script>try { Typekit.load(); } catch (e) { }</script><script type="text/javascript"> const _sf_startpt = (new Date()).getTime(); </script><script async="async" defer="" src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script><script crossorigin="anonymous" integrity="sha256-ZosEbRLbNQzLpnKIkEdrPv7lOy9C27hHQ+Xp8a4MxAQ=" src="https://code.jquery.com/jquery-1.12.4.min.js" type="text/javascript"></script><script defer="" src="/static.284/plugins/dotdotdot/jquery.dotdotdot.min.a2fe486543d8.js"></script><script defer="" src="/static.284/plugins/baron/baron.min.ffae7d6ba270.js"></script><script defer="" src="/static.284/plugins/placeholder/jquery.placeholder.min.57533339c888.js"></script><script defer="" src="/static.284/js/csrf.04998f4da1b0.js"></script><script defer="" src="/static.284/build/main.046663714856.js"></script><script defer="" src="/static.284/js/dfp.5ff7aee12c19.js"></script><script defer="" src="/static.284/js/blog.e9e64af893a9.js"></script><script defer="" src="/static.284/js/cookies-popup.99651987795c.js"></script><script defer="" src="/static.284/build/imageLazyLoad.608b44b2a126.js"></script><script> // load Facebook SDK window.fbAsyncInit = function () { FB.init({ appId: 2352403891704299, xfbml: true, version: 'v2.6' }); }; (function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) { return; } js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); function onCaptchaCallback(token) { token && $(document.getElementById('articleSubscribeForm')).submit(); } function onCaptchaCallback(token) { var $form = $(document.getElementById('articleSubscribeForm')); var $token = $form.find('[name=g-recaptcha-response]'); $token.val(token); token && $form.submit(); } function onSidebarCaptchaCallback(token) { token && $(document.getElementById('articleSidebarSubscribeForm')).submit(); } </script><script type="text/javascript">window.articleId = '15605';</script><script defer="" src="/static.284/build/read-event.5647facbf1f2.js"></script><script defer="" src="/static.284/build/elastic-stat.fb02c01feb81.js"></script><script defer="" src="/static.284/build/article.de7b050ad20f.js"></script><script defer="" src="/static.284/js/calendar.001ad3ada4f6.js"></script><script defer="" src="/static.284/build/social-buttons.16634d421566.js"></script><script defer="" src="/static.284/build/recaptcha-initialization.692fc5626071.js"></script><link color="#5bbad5" href="/static.284/img/ico/safari-pinned-tab.7326d89fe77d.svg" rel="mask-icon"/><link href="/static.284/img/ico/favicon-48x48.7326d89fe77d.svg" rel="shortcut icon" type="image/x-icon"/><link href="/static.284/img/ico/apple-touch-icon.6ce81dd2e5cc.png" rel="apple-touch-icon"/><link href="/static.284/img/ico/faviconico.fadb55801196.ico" rel="icon"/><link href="/static.284/img/ico/57.41992842ce1f.png" rel="apple-touch-icon" sizes="57x57"/><link href="/static.284/img/ico/114.86258259227a.png" rel="apple-touch-icon" sizes="114x114"/><link href="/static.284/img/ico/72.5001517acf91.png" rel="apple-touch-icon" sizes="72x72"/><link href="/static.284/img/ico/144.b3b36e9644e0.png" rel="apple-touch-icon" sizes="144x144"/><link href="/static.284/img/ico/60.e1b5d186545a.png" rel="apple-touch-icon" sizes="60x60"/><link href="/static.284/img/ico/120.04ebdf71977d.png" rel="apple-touch-icon" sizes="120x120"/><link href="/static.284/img/ico/76.281a83831f9c.png" rel="apple-touch-icon" sizes="76x76"/><link href="/static.284/img/ico/152.2fd1c49aa393.png" rel="apple-touch-icon" sizes="152x152"/><link href="/static.284/img/ico/180.6ce81dd2e5cc.png" rel="apple-touch-icon" sizes="180x180"/><link href="/static.284/img/ico/192.d6d6c60d0ff5.png" rel="apple-touch-icon" sizes="192x192"/><script> var is_authenticated = "False"; </script></head><body><noscript><iframe height="0" src="https://www.googletagmanager.com/ns.html?id=GTM-NXZH82W" style="display:none;visibility:hidden" width="0"></iframe></noscript><script src="/static.284/build/autosuggest.7928805249d3.js"></script><script defer="" src="/static.284/build/main-menu.056387aaf639.js"></script><header class="general-header general-header_search-active"><div class="wrapper general-header__content"><div class="header-logo"><nav class="main-menu_popup toggle"><span>Menu</span></nav><a aria-label="MediaVillage" class="logo" href="/"><img alt="MediaVillage logo" src="/static.284/img/main-mv-logos/mv-logo.d57de8a3aa1c.svg"/></a><div class="user-nav__mob-wrap"><nav class="user-nav"><a class="user-nav__link user-nav__link_button user-nav__link_mobile login-menu__btn" href="#login-menu" role="button"><i aria-hidden="true" class="mv mv-user toggle__icon"></i></a> <a aria-label="Sign In" class="user-nav__link" href="/accounts/login/" role="button">Sign In</a> <a aria-label="Sign Up" class="user-nav__link" href="/accounts/register/" role="button">Sign Up</a></nav></div></div><div class="header-main__search"><div class="search__wrap"><div class="search"><form action="/search" class="search__form"><button class="mv mv-search search__btn search__btn-open" type="button"></button><input aria-label="Search input" autocomplete="off" autofocus="" class="search__input" data-url="/search/autocomplete" id="search__input" list="header-ac-list" name="q" placeholder="Enter search text here" type="search" value=""/><datalist id="header-ac-list"></datalist><img alt="" class="search__form-search-logo" src="/static.284/img/meetingprep_ai.c2849bae54c3.png"/></form></div><nav class="user-nav"><a class="user-nav__link user-nav__link_button user-nav__link_mobile login-menu__btn" href="#login-menu" role="button"><i aria-hidden="true" class="mv mv-user toggle__icon"></i></a> <a aria-label="Sign In" class="user-nav__link" href="/accounts/login/?next=/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" role="button">Sign In</a> <a aria-label="Sign Up" class="user-nav__link" href="/accounts/register/?next=/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" role="button">Sign Up</a></nav></div></div></div><div class="wrapper general-header__menu"><div class="header-main__nav"><nav aria-label="Main menu navigation" class="main-menu__nav main-menu__nav_desktop"><a aria-label="Advancing Diversity" class="list__link" href="/the-people/" id="12">Advancing Diversity</a><nav class="about-menu__dropdown dropmenu" data-id="12"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></nav><a aria-label="Knowledge Exchange" class="list__link" href="/knowledge_exchange/" id="15">Knowledge Exchange</a><div class="dropmenu-simple dropmenu-block dropmenu" data-id="15"></div><a aria-label="Thought Leaders" class="list__link" href="/the-thought-leaders/" id="13">Thought Leaders</a><nav class="about-menu__dropdown dropmenu" data-id="13"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></nav><a aria-label="Myers Report" class="list__link" href="/the-myers-reports/" id="17">Myers Report</a><nav class="about-menu__dropdown dropmenu" data-id="17"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></nav><a aria-label="About Us" class="list__link" href="/about-us/" id="11">About Us</a><nav class="about-menu__dropdown dropmenu" data-id="11"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a> <a class="about-menu__link" href="/page/our-mission/" target="_blank">Our Mission</a> <a class="about-menu__link" href="/media/menu_item_files/About_Us_Site_Version_MediaVillage_Membership__Advancing_Diversity_Spons_ANc8HMg.pdf" target="_blank">About MediaVillage</a> <a class="about-menu__link" href="/media/menu_item_files/2021_AdvancingDiversity.org_Member_Resources__Dues_10-20_uI42Z9J.pdf" target="_blank">About AdvancingDiversity.org</a> <a class="about-menu__link" href="/whitepapers/" target="_blank">Whitepapers on Education, Diversity and Growth</a> <a class="about-menu__link" href="/our-team/" target="_blank">Our Team</a> <a class="about-menu__link" href="/our-columnists-journalists/" target="_blank">Our Columnists & Journalists</a> <a class="about-menu__link" href="/membership/" target="_blank">Become a Member</a> <a class="about-menu__link" href="/media/menu_item_files/The_Myers_Report_Free_Ad_Sales_Marketing_Audit_4-25-24_for_the_site.pdf" target="_blank">Myers Report</a></nav></nav></div></div></header><script defer="" src="/static.284/build/topics.a79ff112a5c3.js"></script><div class="upfront-popover advancing-diversity-popover"><div class="upfront-popover__row-wrap"><a class="upfront-popover__row upfront-popover__link" href="https://www.mediavillage.com/profile/" target="_blank"><span class="upfront-popover__text"><h2 class="upfront-popover__text-upper"><font size="5">SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR</font></h2></span></a></div></div><div class="wrapper article-section"><main class="column-special-left box"><div class="channel-logo-block-wrap"><div class="channel-logo-block"><a href="/microsite/mfm-insites/"><img alt="MFM InSites logo" class="channel-logo" data-src="/media/channels/MFM_InSites.com_logo.png.400x100_q85.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></a></div><div class="channel-logo-block"><a href="/knowledge_exchange/"><img alt="MFM InSites logo" class="channel-logo" data-src="/media/landing/PNG_MediaVillage_Logo_Be_Prepared_KE_530x105_yKS9AVJ.png.400x100_q85.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></a></div></div><article class="article__wrapper" itemscope="" itemtype="http://schema.org/NewsArticle"><meta content="https://www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" itemprop="mainEntityOfPage"/><meta content="Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations" itemprop="name"/><meta content="https://www.mediavillage.com/media/articles/image-cover-1706101084795.1440x1000_q85_box-9%2C249%2C1920%2C1576_crop_detail.png" itemprop="image"/><h1 class="article__headline" itemprop="headline">Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations</h1><div class="article-tags"><ul class="article-tags-list"><a href="/smart-tag/539"><li class="article-tags-item" data-value="539"><p># team</p></li></a> <a href="/smart-tag/3222"><li class="article-tags-item" data-value="3222"><p># vendor</p></li></a> <a href="/smart-tag/213"><li class="article-tags-item" data-value="213"><p># content</p></li></a></ul></div><header class="article__header"><figure class="article__hero"><meta content="https://www.mediavillage.com/media/articles/image-cover-1706101084795" itemprop="image"/><img alt="Synchronized Strategies: The Impact of Unifying Linear and Digital Media Operations" data-src="/media/articles/image-cover-1706101084795.550x380_q85_box-9%2C249%2C1920%2C1576_crop.png.webp" height="380" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg" width="550"/></figure><section class="article__info"><div class="article__publish"><h3 class="article__info-header">Publish date</h3><meta content="2024-11-23T09:07:55.992292+00:00" itemprop="dateModified"/><span class="article__publish-date time" data-format="DATE_FULL" datetime="2024-01-24T11:00:00-05:00" itemprop="datePublished"></span></div><div class="article__channel" itemprop="publisher" itemscope="" itemtype="http://schema.org/Organization"><h3 class="article__info-header">Channel</h3><a aria-label="MFM InSites" class="article__channel-link" href="https://www.mediavillage.com/microsite/mfm-insites/" itemprop="url"><meta content="MFM InSites" itemprop="legalName"/><meta content="MFM InSites" itemprop="name"/><meta content="https://www.mediavillage.com/media/channels/MFM_InSites.com_logo.png" itemprop="logo"/>MFM InSites</a></div></section></header><div class="social-buttons social-buttons_inactive-mob social-sidebar top"><a class="fa fa-facebook button-animated-hover soc-link" href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" rel="nofollow" title="Facebook"><span class="count facebook-count"></span></a> <a class="fa fa-linkedin button-animated-hover soc-link" href="https://www.linkedin.com/shareArticle?url=https%3A//www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/&mini=true&source=" rel="nofollow" title="LinkedIn"><span class="count linkedin-count"></span></a> <a class="fa fa-envelope button-animated-hover soc-link" href="mailto:?subject=Synchronized%20Strategies%3A%20The%20Impact%20of%20Unifying%20Linear%20and%20Digital%20Media%20Operations&body=You might be interested in %0Ahttps%3A//www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/%3Futm_source%3Dmv%26utm_medium%3Demail%26utm_campaign%3Des %0Aposted on www.MediaVillage.com" rel="nofollow" title="Email"><span class="count email-count"></span></a> <a class="fa fa-print button-animated-hover soc-link" href="/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/print/" title="Print"></a></div><div class="article-content"><div class="b-preloader2 article-preloader"><div class="preloader"></div></div><div class="subheader"><p></p><p>When OTT video streaming emerged as a business model in the late 2000s, many content sellers chose to keep their linear media operations teams while establishing new internal teams across multiple functions (e.g. sales, data & analytics, legal/compliance, and finance/accounting teams) focused exclusively on managing OTT distribution.</p><p></p></div><meta content=" But fast forward to today and many of these same content sellers are moving to combine their once-separated linear and digital teams and create unified media operations teams that can efficiently manage and maximize both traditional linear and digital revenue streams. For example, we know that the&#160;merger between Showtime and Paramount+ involved combining linear and digital operations teams. AMC Networks also announced recently that it would merge its linear and digital sales teams.Why Content Sellers are Unifying Linear and Digital OperationsFirst, content sellers have realized that while OTT and linear distribution deals and data can look quite different, the underlying processes used to manage them are often quite similar. While OTT distribution does present several unique challenges to traditional linear teams, content sellers are now seeing that similar license management, compliance, and financial workflows can be used to manage both revenue streams.Second, when linear and digital media teams are siloed, each group has a vested interest in maximizing its own revenue streams. This invariably leads to conflict between linear and digital media teams over how and where media assets should be distributed.A third reason for unifying linear and digital media operations has to do with the financial pressures content sellers are feeling. Profit margins are being compressed across the media industry, so even enterprise-level media companies can no longer afford to have entirely separate teams for linear and digital media operations.Benefits of Unifying Linear and Digital Media Operations1) Streamlined media operations workflowsHybrid distribution is not going away. Unifying linear and digital media teams empowers content sellers to streamline licensing negotiation, agreement management, data analytics, financial management, and other media operations workflows. Combining digital and linear media operations into a single department helps reduce duplicate efforts while eliminating data silos and driving operational efficiency.2) In-sync goals and prioritiesIt&#8217;s easy to see how linear and digital media teams can come into conflict. Both teams may want to control distribution for as many assets as possible so they can earn more revenue and demonstrate their value within the organization. This can lead to zero-sum thinking where distribution successes on one side are seen as a loss for the other.But, by unifying linear and digital media operations, companies can eliminate conflicting goals and priorities by creating a single team that&#8217;s aligned with the seller&#8217;s core objective: maximizing long-term overall revenue across all distribution channels.3) Diverse media expertiseAnother benefit of unifying linear and digital media operations for content sellers is the opportunity to leverage diverse media expertise across all content distribution operations.Integrating teams gives the most skilled data analysts, compliance experts and media finance professionals from both linear and digital teams the opportunity to multiply their impact on the business by touching all media distribution channels &#8211; not just linear or digital. Team members who previously worked in separate teams will have the opportunity to collaborate, exchange expertise, and innovate new ways to maximize distribution revenue.4) Reduced operational costsUnifying linear and digital media teams is proving to help content sellers reduce costs in response to tightening profit margins across the industry. Combining linear and digital teams can help drive down staffing costs, management costs and office overhead while allowing for resource consolidation or economies of scale on things like software technology and data storage.The Road Ahead: Challenges and OpportunitiesAligning long-term media distribution strategiesUnifying media operations gives content sellers the opportunity to better align long-term media distribution strategies, but there&#8217;s still plenty of room for debate around how those strategies could look in practice.Advocates for OTT will want to focus on digital distribution and leverage the rise of FAST platforms to access bigger audiences for valued content assets. On the other hand, advocates for linear may be searching for ways to preserve MVPD relationships and revenue with exclusive distribution agreements for those same assets. As the industry continues to evolve, content sellers will need to think carefully about which channels can help maximize both short-term and long-term revenue.Consolidating linear and digital media technologiesAs linear and digital operations teams join forces, they will need to streamline operations by consolidating the technologies&#160;used to manage license agreements, store and analyze data, and maintain financial records.Previously siloed data from linear and OTT distribution partners should be integrated into a single data store where it can be analyzed together. Licensing management tools and financial systems of record for linear and digital distribution should also be combined to streamline workflows and reduce costs. To achieve these goals, organizations will need to overcome the lack of common metrics across distribution channels and implement a holistic analytics strategy to transform linear and digital data into actionable insights.It may take a concerted effort to unify linear and digital operations teams, but it&#8217;s a trend that is likely to increase as content sellers understand the increasing benefits of this evolution.This article was written by Karen Bleiler, EVP &amp; GM of Revenue Solutions at SymphonyAI Media. Bleiler oversees the company&#8217;s Onboarding, Customer Success and Managed Services divisions, bringing over 15 years of experience in finance, accounting and licensing operations from numerous roles including her tenure at MPEG LA, LLC.Posted at MediaVillage through the Thought Leadership self-publishing platform.Click the social buttons to share this story with colleagues and friends.The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet." itemprop="articleBody"/><div class="article-body" data-content-url="/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/content/"><div class="styling-text"></div><div class="paginat" style="display:none;"><span class="page">Page聽 <span class="current-page"></span> of聽 <span class="page-nums"></span></span> <a class="nav prev" href=""><i aria-hidden="true" class="fa fa-angle-left"></i> Prev</a> <a class="nav next active" href="">Next <i aria-hidden="true" class="fa fa-angle-right"></i></a></div></div></div><div class="social-buttons social-buttons_inactive-mob social-sidebar bottom"><a class="fa fa-facebook button-animated-hover soc-link" href="https://www.facebook.com/sharer/sharer.php?u=https%3A//www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" rel="nofollow" title="Facebook"><span class="count facebook-count"></span></a> <a class="fa fa-linkedin button-animated-hover soc-link" href="https://www.linkedin.com/shareArticle?url=https%3A//www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/&mini=true&source=" rel="nofollow" title="LinkedIn"><span class="count linkedin-count"></span></a> <a class="fa fa-envelope button-animated-hover soc-link" href="mailto:?subject=Synchronized%20Strategies%3A%20The%20Impact%20of%20Unifying%20Linear%20and%20Digital%20Media%20Operations&body=You might be interested in %0Ahttps%3A//www.mediavillage.com/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/%3Futm_source%3Dmv%26utm_medium%3Demail%26utm_campaign%3Des %0Aposted on www.MediaVillage.com" rel="nofollow" title="Email"><span class="count email-count"></span></a> <a class="fa fa-print button-animated-hover soc-link" href="/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/print/" title="Print"></a></div></article><div class="article-subscribe subscribe-box" data-id="424"><div class="article-subscribe__logo-wrap"><img alt="" class="article-subscribe__logo" src="/media/channels/MFMinSites-square-01.png"/></div><div class="article-subscribe__content"><h3 class="article-subscribe__title">Enjoying This Commentary? There's More to Love</h3><p class="article-subscribe__text">Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.</p><form action="/article/subscribe-to-source/15605/" class="subscribe__form" id="articleSubscribeForm" method="POST"><input name="csrfmiddlewaretoken" type="hidden" value="89sPEHfVj6mq1NyFDq164KegorNJggOvRpRo6DRO9WEUzQ9oaK48D8nwfnRZmWnh"/><input class="form__input" id="articleSubscribeFormToken" name="g-recaptcha-response" type="hidden" value=""/><div class="form__input-container"><span aria-hidden="true" class="mv mv-mail"></span><input class="form__input" name="email" placeholder="E-mail"/><div class="form__error-container">Please, enter email in correct format</div></div><button aria-label="Subscribe" class="button-primary subscribe__button g-recaptcha" data-callback="onCaptchaCallback" data-sitekey="6Lf8qU4fAAAAAAxJmPqVHUX2yFSL2xOcVPhlSxyP"><span class="preloader"><span aria-hidden="true" class="fa fa-spinner fa-spin"></span> Loading ...</span> Subscribe <span class="subscribe__button-subscribed"><span aria-hidden="true" class="mv mv-checkmark"></span> Subscribed</span></button></form><button class="button-primary change_btn">Change Email</button></div></div><div class="related-tags"><div class="article-tags"><h4 class="article-tags-header">TAGS:</h4><ul class="article-tags-list"><a href="/smart-tag/59"><li class="article-tags-item" data-value="59"><p># distribution</p></li></a> <a href="/smart-tag/190"><li class="article-tags-item" data-value="190"><p># digital media</p></li></a> <a href="/smart-tag/8"><li class="article-tags-item" data-value="8"><p># sales</p></li></a> <a href="/smart-tag/43"><li class="article-tags-item" data-value="43"><p># intention</p></li></a> <a href="/smart-tag/17"><li class="article-tags-item" data-value="17"><p># cost</p></li></a> <a href="/smart-tag/32"><li class="article-tags-item" data-value="32"><p># media enterprise</p></li></a> <a href="/smart-tag/2"><li class="article-tags-item" data-value="2"><p># business</p></li></a> <a href="/smart-tag/272"><li class="article-tags-item" data-value="272"><p># analytics</p></li></a></ul></div></div></main><aside class="column-special-right"><div class="b-sidebar"><div class="side-row"><div class="side-cell"><div class="ads-cell advertisement"><h4 class="title">ADVERTISEMENT</h4><div data-articleid="15605" data-channel="MFM_InSites" data-contributor="None" data-kw="" data-page="article" data-size="[300, 250]" data-topic="TECHNOLOGY" id="article-top" name="advertisement-cell"></div></div><script type="text/javascript"> if (window.ads && !window.ads.includes('article-top')) { const slot = document.getElementById('article-top'); dfpSetup(slot); } </script></div><div class="side-cell"><div class="ads-cell advertisement"><h4 class="title">ADVERTISEMENT</h4><div data-articleid="15605" data-channel="MFM_InSites" data-contributor="None" data-kw="" data-page="article" data-size="[300, 600]" data-topic="TECHNOLOGY" id="article-bottom" name="advertisement-cell"></div></div><script type="text/javascript"> if (window.ads && !window.ads.includes('article-bottom')) { const slot = document.getElementById('article-bottom'); dfpSetup(slot); } </script></div><div class="side-cell 4"><section class="box"><div class="featured-video__block box-column"><h4 class="featured-video__title">Featured Videos</h4><div class="featured-video__main"><div class="featured-video content-labels__wrapper"><div class="content-labels"></div><a class="featured-video__img-block" href="/article/about-that-with-carl-mayer-involved-connected-audiences-fall-2024-report-episode-5/?video=x7JwoLfxrpU"><img alt='Thumbnail for video of article: "About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5)' class="featured-video__img" data-src="https://i.ytimg.com/vi/x7JwoLfxrpU/hqdefault.jpg" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></a> <a class="featured-video__name-link" href="/article/about-that-with-carl-mayer-involved-connected-audiences-fall-2024-report-episode-5/"><h5 class="featured-video__name ellipsis">"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer</h5></a><div class="featured-video__description"><time class="featured-video__date" data-format="DATE_MED" datetime="2024-11-21T07:00:00-05:00"></time></div></div><div class="featured-video__more"><h6 class="featured-video__more-title">More Videos:</h6><div class="featured-video__more-content"><div class="featured-video__more-i-wrap"><a class="featured-video__more-i" href="/article/powerful-new-psas-showcase-the-mutual-rewards-and-unconditional-love-of-adoption-from-foster-care/?video=iBEbjloTCns"><img alt="Thumbnail for video of article: Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care" data-src="https://i.ytimg.com/vi/iBEbjloTCns/hqdefault.jpg" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></a> <a class="featured-video__more-i-desc" href="/article/powerful-new-psas-showcase-the-mutual-rewards-and-unconditional-love-of-adoption-from-foster-care/?video=iBEbjloTCns">Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care</a></div><div class="featured-video__more-i-wrap"><a class="featured-video__more-i" href="/article/we-are-the-outliers/?video=6364353825112"><img alt="Thumbnail for video of article: We Are the Outliers" data-src="https://cf-images.eu-west-1.prod.boltdns.net/v1/jit/3328728639001/3fb6797e-cb66-4299-ab07-6c3263e987dd/main/1280x720/9m20s522ms/match/image.jpg" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></a> <a class="featured-video__more-i-desc" href="/article/we-are-the-outliers/?video=6364353825112">We Are the Outliers</a></div><div class="featured-video__more-i-wrap"><a class="featured-video__more-i" href="/article/multicultural-and-diverse-owned-media-are-a-cornerstone-of-2025-advertising-strategies/?video=6364348502112"><img alt="Thumbnail for video of article: Multicultural and Diverse-Owned Media are a Cornerstone of 2025 Advertising Strategies" data-src="https://cf-images.eu-west-1.prod.boltdns.net/v1/jit/3328728639001/d90d63ab-1531-4329-a321-356d2cb570c3/main/1280x720/5m18s368ms/match/image.jpg" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></a> <a class="featured-video__more-i-desc" href="/article/multicultural-and-diverse-owned-media-are-a-cornerstone-of-2025-advertising-strategies/?video=6364348502112">Multicultural and Diverse-Owned Media are a Cornerstone of 2025 Advertising Strategies</a></div></div></div></div></div></section></div><section class="box home__block__jm-videos"><div class="box-column jm-videos"><header><h4>Jack Myers Legends & Leadership Conversations</h4></header><div class="list-wrap"><div class="list scroller"><div class="scroller__track"><div class="scroller__bar"></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/bcgs-david-verklin-discusses-leadership-creativity-and-the-future-of-advertising-video/?video=6363388552112" target="_blank"><figure class=""><img alt="BCG鈥檚 David Verklin Discusses Leadership, Creativity, and the Future of Advertising (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1729598254195.190x130_q85_box-0%2C215%2C1280%2C1103_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/bcgs-david-verklin-discusses-leadership-creativity-and-the-future-of-advertising-video/?video=6363388552112" target="_blank">BCG鈥檚 David Verklin Discusses Leadership, Creativity, and the Future of Advertising (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-10-22T07:00:00-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 35:04</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/a-candid-conversation-with-doug-herzog-on-the-future-of-television-video/?video=6362166739112" target="_blank"><figure class=""><img alt="A Candid Conversation with Doug Herzog on the Future of Television (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1727350387566.190x130_q85_box-0%2C186%2C1280%2C1074_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/a-candid-conversation-with-doug-herzog-on-the-future-of-television-video/?video=6362166739112" target="_blank">A Candid Conversation with Doug Herzog on the Future of Television (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-09-26T06:30:00-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 29:01</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/Unlocking-the-Future-of-Media-Michael-Strober-on-Nexstars-Bold-Strategy-Local-Power-and-the-New-Era-of-Broadcast-News/?video=6361897805112" target="_blank"><figure class=""><img alt="Unlocking the Future of Media: Michael Strober on Nexstar鈥檚 Bold Strategy, Local Power, and the New Era of Broadcast News (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1726747204107.190x130_q85_box-0%2C192%2C1280%2C1080_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/Unlocking-the-Future-of-Media-Michael-Strober-on-Nexstars-Bold-Strategy-Local-Power-and-the-New-Era-of-Broadcast-News/?video=6361897805112" target="_blank">Unlocking the Future of Media: Michael Strober on Nexstar鈥檚 Bold Strategy, Local Power, and the New Era of Broadcast News (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-09-18T10:56:22-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 30:41</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/mike-laws-leadership-at-carat-navigating-the-past-present-and-future-video/?video=6360832763112" target="_blank"><figure class=""><img alt="Mike Law's Leadership at Carat: Navigating the Past, Present, and Future (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1725536289686.190x130_q85_box-0%2C211%2C1280%2C1099_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/mike-laws-leadership-at-carat-navigating-the-past-present-and-future-video/?video=6360832763112" target="_blank">Mike Law's Leadership at Carat: Navigating the Past, Present, and Future (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-09-05T07:00:00-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 41:31</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/live-from-the-freewheel-beach-in-cannes-melanie-hamilton-on-the-crown-jewel-of-video-advertising-video/?video=6356321167112" target="_blank"><figure class=""><img alt="Live from the FreeWheel Beach in Cannes: Melanie Hamilton on the 'Crown Jewel' of Video Advertising (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1720007185207.190x130_q85_box-0%2C183%2C1280%2C1071_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/live-from-the-freewheel-beach-in-cannes-melanie-hamilton-on-the-crown-jewel-of-video-advertising-video/?video=6356321167112" target="_blank">Live from the FreeWheel Beach in Cannes: Melanie Hamilton on the 'Crown Jewel' of Video Advertising (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-07-03T07:46:09.849000-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 11:58</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/live-from-the-freewheel-beach-in-cannes-katy-loria-on-transformative-leadership-and-the-future-of-advertising-video/?video=6356321197112" target="_blank"><figure class=""><img alt="Live from the FreeWheel Beach in Cannes: Katy Loria on Transformative Leadership and the Future of Advertising (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1720007205417.190x130_q85_box-0%2C204%2C1280%2C1092_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/live-from-the-freewheel-beach-in-cannes-katy-loria-on-transformative-leadership-and-the-future-of-advertising-video/?video=6356321197112" target="_blank">Live from the FreeWheel Beach in Cannes: Katy Loria on Transformative Leadership and the Future of Advertising (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-07-03T07:45:57.554000-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 14:27</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/screenvisions-john-partilla-on-the-resurgence-of-cinema-advertising-and-the-impact-of-the-mother-of-all-screens-video/?video=6356176945112" target="_blank"><figure class=""><img alt="Screenvision's John Partilla on the Resurgence of Cinema Advertising and the Impact of "The Mother of All Screens" (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1719925795371.190x130_q85_box-0%2C217%2C1280%2C1105_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/screenvisions-john-partilla-on-the-resurgence-of-cinema-advertising-and-the-impact-of-the-mother-of-all-screens-video/?video=6356176945112" target="_blank">Screenvision's John Partilla on the Resurgence of Cinema Advertising and the Impact of "The Mother of All Screens" (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-07-02T08:19:17.512000-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 17:33</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/traditional-media-faces-armageddon-marketing-legends-discuss-ai-procurement-and-the-future-of-cmos/?video=6354875590112" target="_blank"><figure class=""><img alt="Traditional Media Faces 'Armageddon': Marketing Legends Discuss AI, Procurement, and the Future of CMOs (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1719328760161.190x130_q85_box-0%2C215%2C1280%2C1103_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/traditional-media-faces-armageddon-marketing-legends-discuss-ai-procurement-and-the-future-of-cmos/?video=6354875590112" target="_blank">Traditional Media Faces 'Armageddon': Marketing Legends Discuss AI, Procurement, and the Future of CMOs (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-06-25T11:19:15.704000-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 41:20</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/cbs-reigns-supreme-radha-subramanyam-on-primetime-dominance-and-the-networks-enduring-appeal-video/?video=6354370436112" target="_blank"><figure class=""><img alt="CBS Reigns Supreme: Radha Subramanyam on Primetime Dominance and the Network's Enduring Appeal (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1718193221748.190x130_q85_box-0%2C236%2C1280%2C1124_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/cbs-reigns-supreme-radha-subramanyam-on-primetime-dominance-and-the-networks-enduring-appeal-video/?video=6354370436112" target="_blank">CBS Reigns Supreme: Radha Subramanyam on Primetime Dominance and the Network's Enduring Appeal (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-06-12T07:30:00-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 31:57</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/dentsus-shirli-zelcer-on-harnessing-data-and-technology-for-enhanced-advertising-outcomes-video/?video=6354307255112" target="_blank"><figure class=""><img alt="Dentsu's Shirli Zelcer on Harnessing Data and Technology for Enhanced Advertising Outcomes (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1717675096743.190x130_q85_box-0%2C211%2C1280%2C1099_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/dentsus-shirli-zelcer-on-harnessing-data-and-technology-for-enhanced-advertising-outcomes-video/?video=6354307255112" target="_blank">Dentsu's Shirli Zelcer on Harnessing Data and Technology for Enhanced Advertising Outcomes (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-06-06T08:00:00-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 26:30</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/empowering-voices-and-embracing-diversity-angela-cannons-vision-for-aspiretv-and-beyond-video/?video=6352882740112" target="_blank"><figure class=""><img alt="Empowering Voices and Embracing Diversity: Angela Cannon's Vision for aspireTV and Beyond (VIDEO) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1716227345261.190x130_q85_box-0%2C224%2C1280%2C1112_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/empowering-voices-and-embracing-diversity-angela-cannons-vision-for-aspiretv-and-beyond-video/?video=6352882740112" target="_blank">Empowering Voices and Embracing Diversity: Angela Cannon's Vision for aspireTV and Beyond (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-05-20T13:38:22.369000-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 29:48</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/dave-morgan-of-simulmedia-challenges-advertisers-after-cutting-costs-is-your-growth-engine-still-running-video/?video=6351771159112" target="_blank"><figure class=""><img alt='Dave Morgan of Simulmedia Challenges Advertisers: "After Cutting Costs, Is Your Growth Engine Still Running?" (VIDEO) logo' class="jm-videos__logo" data-src="/media/articles/image-cover-1714487304349.190x130_q85_box-0%2C201%2C1280%2C1089_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/dave-morgan-of-simulmedia-challenges-advertisers-after-cutting-costs-is-your-growth-engine-still-running-video/?video=6351771159112" target="_blank">Dave Morgan of Simulmedia Challenges Advertisers: "After Cutting Costs, Is Your Growth Engine Still Running?" (VIDEO)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-04-30T07:52:54.687000-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 30:44</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/groupms-serena-anthony-empowers-a-diverse-workforce-with-innovative-programs-and-visionary-leadership-video/?video=6350218582112" target="_blank"><figure class=""><img alt="GroupM's Serena Anthony Empowers a Diverse Workforce with Innovative Programs and Visionary Leadership (Video) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1712664878159.190x130_q85_box-0%2C199%2C1280%2C1087_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/groupms-serena-anthony-empowers-a-diverse-workforce-with-innovative-programs-and-visionary-leadership-video/?video=6350218582112" target="_blank">GroupM's Serena Anthony Empowers a Diverse Workforce with Innovative Programs and Visionary Leadership (Video)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-04-09T07:00:00-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 23:22</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/bill-koenigsberg-celebrating-a-legacy-of-exceptional-leadership-and-unwavering-commitment-to-diversity-at-horizon-media-video/?video=6348911984112" target="_blank"><figure class=""><img alt="Bill Koenigsberg: Celebrating a Legacy of Exceptional Leadership and Unwavering Commitment to Diversity at Horizon Media (Video) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1710848486585.190x130_q85_box-0%2C217%2C1280%2C1105_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/bill-koenigsberg-celebrating-a-legacy-of-exceptional-leadership-and-unwavering-commitment-to-diversity-at-horizon-media-video/?video=6348911984112" target="_blank">Bill Koenigsberg: Celebrating a Legacy of Exceptional Leadership and Unwavering Commitment to Diversity at Horizon Media (Video)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-03-19T07:30:57.169000-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 29:01</span></div></div></div><div class="list__item"><a class="jm-videos__logo-wrap" href="/article/a-journey-of-inclusion-gina-grillos-passionate-mission-in-the-advertising-world-video/?video=6348677988112" target="_blank"><figure class=""><img alt="A Journey of Inclusion: Gina Grillo's Passionate Mission in the Advertising World (Video) logo" class="jm-videos__logo" data-src="/media/articles/image-cover-1710176472754.190x130_q85_box-0%2C209%2C1280%2C1097_crop.png.webp" loading="lazy" onerror='this.src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"' src="/static.284/img/placeholder/empty_rectangle_light.28d29c9c5252.svg"/></figure></a><div class="jm-videos__info-wrap"><a class="jm-videos__info-title" href="/article/a-journey-of-inclusion-gina-grillos-passionate-mission-in-the-advertising-world-video/?video=6348677988112" target="_blank">A Journey of Inclusion: Gina Grillo's Passionate Mission in the Advertising World (Video)</a><div class="jm-videos__info-data-wrap"><span class="jm-videos__info-data"><time data-format="DATE_SHORT" data-locale="en-CA" datetime="2024-03-12T07:00:00-04:00"></time></span> <span class="jm-videos__info-video-length"><span><i class="mv mv-clock"></i></span> 21:00</span></div></div></div></div></div></div></section></div><div class="side-row"><div class="side-cell"><section class="box"><div class="sidebar-subscribe subscribe-box"><div class="sidebar-subscribe__logo-wrap"><img alt="" class="sidebar-subscribe__logo" src="/static.284/img/icons/subscribe-mail.62c1ea9d7fa0.svg"/></div><div class="sidebar-subscribe__content"><h3 class="sidebar-subscribe__title">Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive <br/>The Myers Report research findings.</h3><form action="/article/subscribe-to-source/15605/" class="subscribe__form" id="articleSidebarSubscribeForm" method="POST"><input name="csrfmiddlewaretoken" type="hidden" value="89sPEHfVj6mq1NyFDq164KegorNJggOvRpRo6DRO9WEUzQ9oaK48D8nwfnRZmWnh"/><div class="form__input-container"><span aria-hidden="true" class="mv mv-mail"></span><input class="form__input" name="email" placeholder="E-mail"/><div class="form__error-container">Please, enter email in correct format</div></div><button aria-label="Subscribe" class="button-primary subscribe__button g-recaptcha" data-callback="onSidebarCaptchaCallback" data-sitekey="6Lf8qU4fAAAAAAxJmPqVHUX2yFSL2xOcVPhlSxyP"><span class="preloader"><span aria-hidden="true" class="fa fa-spinner fa-spin"></span> Loading ...</span> Subscribe <span class="subscribe__button-subscribed"><span aria-hidden="true" class="mv mv-checkmark"></span> Subscribed</span></button></form><button class="button-primary change_btn">Change Email</button></div></div></section></div></div></div></aside></div><nav aria-label="Main menu navigation" class="main-menu_popup-wrapper"><section class="main-menu_content"><div class="main-menu_content-section custom-scrollbar"><ul class="main-menu_content-section_list"><li class="main-menu_item page mobile"><a href="/the-people/"><span>Advancing Diversity</span></a></li><li class="main-menu_item page mobile"><a href="/knowledge_exchange/"><span>Knowledge Exchange</span></a></li><li class="main-menu_item page mobile"><a href="/the-thought-leaders/"><span>Thought Leaders</span></a></li><li class="main-menu_item page mobile"><a href="/the-myers-reports/"><span>Myers Report</span></a></li><li class="main-menu_item page mobile"><a href="/about-us/"><span>About Us</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/order-new-book/" target="_blank"><span>Pre-Order "The Tao of Leadership" by Jack Myers</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/about-us/"><span>About MediaVillage</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/media/menu_item_files/The_Myers_Report_2025_Marketplace_Assessment_Research_.pdf" target="_blank"><span>The Myers Report - 2025 Marketplace Assessment Research</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/media/menu_item_files/MediaVillage_Thought_Leadership_Success-2025.pdf" target="_blank"><span>MediaVillage Thought Leadership Success 2025</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/media/menu_item_files/MediaVillage_ThoughtLeaders_Self-Publishing-User_Guidlines_2023.doc.pdf" target="_blank"><span>Self Publishing Manual</span></a></li><li class="main-menu_item page"><a href="https://mediavillage.com/media/menu_item_files/The_Myers_Report_Free_Ad_Sales_Marketing_Audit_4-25-24_for_the_site.pdf" target="_blank"><span>Revenue Optimization Management Program from The Myers Report</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/microsite/mediavillage-press-releases/" target="_blank"><span>MediaVillage Press Releases</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/events/"><span>2024 Events Calendar</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/media/menu_item_files/About_Us_Site_Version_MediaVillage_Membership__Advancing_Diversity_Spons_ANc8HMg.pdf" target="_blank"><span>MediaVillage Membership/Sponsorship Package</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/media/menu_item_files/2022_MEDIAVILLAGE_TERMS_AND_CONDITIONS_2022.pdf" target="_blank"><span>Membership Terms and Conditions</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/media/menu_item_files/7th_Advancing_Diversity_Hall_of_Honors_Induction_Experience_2-14-24.pdf" target="_blank"><span>Advancing Diversity Hall of Honors Sponsorship Programs</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/article/upfronts-digital-newfronts-and-podcast-upfronts-calendar-for-2024/" target="_blank"><span>2024 Upfronts and NewFronts Calendar</span></a></li><li class="main-menu_item page"><a href="https://www.mediavillage.com/membership/"><span>Become a Member</span></a></li></ul></div><section class="main-menu_content-slider"></section></section></nav><footer class="footer"><div class="footer__wrapper footer__wrapper-top"><div class="footer__logo-wrap not-tablet-responsive"><a aria-label="MediaVillage logo" class="logo" href="/"><img alt="MediaVillage white logo" src="/static.284/img/main-mv-logos/mv-logo.d57de8a3aa1c.svg"/></a></div><dl class="footer__channel-block-title not-tablet-responsive"><dt>MyersBizNet, Inc.</dt></dl><div class="footer__channel-block not-tablet-responsive"><a href="/the-people/">Advancing Diversity</a> / <a href="/knowledge_exchange/">Knowledge Exchange</a> / <a href="/the-thought-leaders/">Thought Leaders</a> / <a href="/the-myers-reports/">Myers Report</a> / <a href="/about-us/">About Us</a></div><div class="footer__line"></div></div><div class="footer__wrapper footer__wrapper-bottom"><div class="footer__column2 not-tablet-responsive footer__company"><div class="footer__company-header footer__header">Company</div><nav><ul class="footer__company-ul"><li class="footer__company-li"><a aria-label="About Us" href="/about-us/">About Us</a></li><li class="footer__company-li"><a aria-label="Contact Us" href="/contact-us/">Contact Us</a></li><li class="footer__company-li"><a aria-label="Privacy Policy" href="/privacy-policy/">Privacy Policy</a></li><li class="footer__company-li"><a aria-label="Cookie Policy" href="/cookie-policy/">Cookie Policy</a></li><li class="footer__company-li"><a aria-label="Terms of Use" href="/terms-of-use/">Terms of Use</a></li><li class="footer__company-li"><a aria-label="Partner Showcase" href="/partner-showcase/">Partner Showcase</a></li></ul></nav></div><div class="not-tablet-responsive footer__follow-us"><div class="footer__header">Follow us</div><ul class="social social__list"><li class="list__item"><a aria-label="Follow us on Facebook" class="list__link color-animated-hover facebook" href="https://www.facebook.com/pages/Media-Village/1010029439026926" target="_blank" title="Follow us on Facebook"><i aria-hidden="true" class="fa fa-facebook list__icon"></i></a></li><li class="list__item"><a aria-label="Follow us on LinkedIn" class="list__link color-animated-hover linkedin" href="https://www.linkedin.com/company/mediavillage-com/" target="_blank" title="Follow us on LinkedIn"><i aria-hidden="true" class="fa fa-linkedin list__icon"></i></a></li><li class="list__item"><a aria-label="Follow us on Instagram" class="list__link color-animated-hover instagram" href="https://instagram.com/mediavillageorg/" target="_blank" title="Follow us on Instagram"><i aria-hidden="true" class="fa fa-instagram list__icon"></i></a></li><li class="list__item"><a aria-label="Rss" class="list__link color-animated-hover rss" href="/rss" title="Rss"><i aria-hidden="true" class="fa fa-rss list__icon"></i></a></li></ul></div><div class="footer__column3 not-tablet-responsive"><div class="footer__header">Our reports</div><p class="footer__text">Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.</p><a class="footer__button" href="/whitepapers/">Get our reports</a></div><div class="footer__column3 not-tablet-responsive get-in-touch"><div class="footer__header">GET IN TOUCH</div><p class="footer__text">We'd like to hear from you! Call us, send us an email or request a meeting.</p><a class="footer__button" href="/contact-us/">Contact Us</a></div><div class="footer__column4 not-tablet-responsive"><div class="footer__header">Receive e-mail News & Updates</div><p class="footer__text">Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.</p><a class="footer__button" href="/accounts/register/">Sign Up</a></div></div><p class="footer__copyright">漏 2024 MediaVillage is a registered trademark of MyersBizNet. All rights reserved</p></footer><div class="cookies-popup"><div class="cookies-popup__wrap"><div class="cookies-popup__header"><h3 class="cookies-popup__title">Cookies</h3><button aria-label="Close main menu" class="cookies-popup__btn-cancel"><i aria-hidden="true" class="mv mv-close" style="color: white;"></i></button></div><div class="cookies-popup__content"><p class="cookies-popup__text">We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our <a class="cookies-popup__btn cookies-popup__btn-read" href="/privacy-policy">Privacy Policy.</a></p><div class="cookies-popup__btn-wrap"><a class="cookies-popup__btn cookies-popup__btn-agree">I agree</a> <a class="cookies-popup__btn cookies-popup__btn-read" href="/cookie-policy/">Read more</a></div></div></div></div><section aria-label="Main menu" class="main-menu" id="main-menu"><header aria-label="Main menu header" class="main-menu__header"><a aria-label="Close main menu" class="header__close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></header><nav aria-label="Main menu navigation" class="main-menu__nav main-menu__nav_mobile"><a aria-label="Home" class="list__link" href="/">Home</a> <a aria-label="Advancing Diversity" class="list__link" href="/the-people/" id="12">Advancing Diversity</a><nav class="about-menu__dropdown dropmenu" data-id="12"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></nav><a aria-label="Knowledge Exchange" class="list__link" href="/knowledge_exchange/" id="15">Knowledge Exchange</a><div class="dropmenu-simple dropmenu-block dropmenu" data-id="15"></div><a aria-label="Thought Leaders" class="list__link" href="/the-thought-leaders/" id="13">Thought Leaders</a><nav class="about-menu__dropdown dropmenu" data-id="13"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></nav><a aria-label="Myers Report" class="list__link" href="/the-myers-reports/" id="17">Myers Report</a><nav class="about-menu__dropdown dropmenu" data-id="17"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></nav><a aria-label="About Us" class="list__link" href="/about-us/" id="11">About Us</a><nav class="about-menu__dropdown dropmenu" data-id="11"><a aria-label="Close main menu" class="about-menu__link about-menu__link_close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a> <a class="about-menu__link" href="/page/our-mission/" target="_blank">Our Mission</a> <a class="about-menu__link" href="/media/menu_item_files/About_Us_Site_Version_MediaVillage_Membership__Advancing_Diversity_Spons_ANc8HMg.pdf" target="_blank">About MediaVillage</a> <a class="about-menu__link" href="/media/menu_item_files/2021_AdvancingDiversity.org_Member_Resources__Dues_10-20_uI42Z9J.pdf" target="_blank">About AdvancingDiversity.org</a> <a class="about-menu__link" href="/whitepapers/" target="_blank">Whitepapers on Education, Diversity and Growth</a> <a class="about-menu__link" href="/our-team/" target="_blank">Our Team</a> <a class="about-menu__link" href="/our-columnists-journalists/" target="_blank">Our Columnists & Journalists</a> <a class="about-menu__link" href="/membership/" target="_blank">Become a Member</a> <a class="about-menu__link" href="/media/menu_item_files/The_Myers_Report_Free_Ad_Sales_Marketing_Audit_4-25-24_for_the_site.pdf" target="_blank">Myers Report</a></nav></nav><footer aria-label="Main menu footer" class="main-menu__footer"><ul class="social__list"><li class="list__item"><a aria-label="Follow us on Facebook" class="list__link color-animated-hover facebook" href="https://www.facebook.com/pages/Media-Village/1010029439026926" target="_blank" title="Follow us on Facebook"><i aria-hidden="true" class="fa fa-facebook list__icon"></i></a></li><li class="list__item"><a aria-label="Follow us on LinkedIn" class="list__link color-animated-hover linkedin" href="https://www.linkedin.com/company/mediavillage-com/" target="_blank" title="Follow us on LinkedIn"><i aria-hidden="true" class="fa fa-linkedin list__icon"></i></a></li><li class="list__item"><a aria-label="Follow us on Instagram" class="list__link color-animated-hover instagram" href="https://instagram.com/mediavillageorg/" target="_blank" title="Follow us on Instagram"><i aria-hidden="true" class="fa fa-instagram list__icon"></i></a></li><li class="list__item"><a aria-label="Rss" class="list__link color-animated-hover rss" href="/rss" title="Rss"><i aria-hidden="true" class="fa fa-rss list__icon"></i></a></li></ul></footer></section><section aria-label="Login menu" class="login-menu" id="login-menu"><header aria-label="Login menu header" class="login-menu__header"><a aria-label="Close login menu" class="header__close" href="#" role="button"><i aria-hidden="true" class="mv mv-close"></i></a></header><nav aria-label="Login menu navigation" class="login-menu__nav"><a aria-label="Sign In" class="list__link" href="/accounts/login/?next=/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" role="button">Sign In</a> <a aria-label="Sign Up" class="list__link" href="/accounts/register/?next=/article/synchronized-strategies-the-impact-of-unifying-linear-and-digital-media-operations/" role="button">Sign Up</a></nav></section></body></html>