eDesign Interactive | Combining Web Design Excellence with Dynamic Marketing Strategies

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article-date" title="2024/06/03"> <time datetime="2024-06-03T09:00"> <span class="c_r title b plr day anim-date op_0">03</span><br> <span class="month splitByLinesChars op_0">June, 2024</span> </time> </div> <div class="col col-d-75 col-t-75 col-m-100 c_b title-offset"> <h1 class="title m plr c_b bx anim-title op_0 c_anim"> <span class="splitByLinesChars">Combining Web Design Excellence with </span> <strong><span><i><span class="splitByLinesChars anim-a">Dynamic Marketing Strategies</span></i></span></strong> </h1> </div> <div class="col col-d-100 col-t-100 col-m-100 flex cf anim-article-t op_0"> <div class="col col-d-25"></div> <div class="col col-d-75 col-t-100 col-m-100 plr bx c_g text m"> <article> <p><img title="" src="https://edesigninteractive.com/uploads/2024/05/08/Creative-Team-1.jpg" alt="" /></p> <p>The synergy between web design and marketing is critical to building a solid brand and engaging consumers. By incorporating marketing strategies into your website, we ensure that your brand delivers consistent and impactful interactions at every touchpoint. Here's how our team navigates this convergence.</p> <p><strong>SEO</strong> <br />Implementing SEO strategies during your website redesign is crucial for long-term success. By incorporating SEO practices early on, you can tailor pages to enhance your site's visibility in search results. </p> <p>Some keywords need their own page dedicated to a topic to rank best in search results. Conducting keyword research before building a sitemap allows for developing pages that target specific and relevant issues. This will ensure your site gains visibility for the phrases your target audience is searching for. We implement this proactive approach to uncover valuable opportunities for page creation that our clients may have overlooked.</p> <p>Optimizing the form-filling process and incorporating chatbots or AI chat functionalities is also essential for sites where analytics and data capture are crucial. Additionally, integrating technologies like Google Analytics, Google Tag Manager, or other cookieless data tracking tools can significantly enhance your ability to track ROI and measure effectiveness.</p> <p><strong>Advertising Campaigns</strong><br />For those considering or already employing advertising and PPC campaigns, building landing pages that seamlessly complement the user journey from ad to site is essential. This approach not only grows engagement but also boosts conversions and enhances the overall effectiveness of the ad campaigns.</p> <p>Our design team is adept at creating various visual assets, ranging from ad layouts and brand images to 3D animations and multimedia content. Subsequently, we develop a marketing strategy that utilizes these assets to shape multi-channel advertising campaigns tailored to resonate with your target audience and drive sales.</p> <p>We've established our own animation and video production division to pursue excellence. eDesign’s dedicated in-house team manages the entire process, from storyboard creation to 3D animations, illustration videos, and dynamic motion graphics. This creative method strengthens your web design journey from start to finish.</p> <p>In this example, we produced an animated video for the Passaic County Community College (PCCC) open house event.</p> <center><iframe title="YouTube video player" src="https://www.youtube.com/embed/wZ-65vW1VEw?si=L-XvPX-qW97r5J8j" width="660" height="415" frameborder="0" allowfullscreen=""></iframe></center> <p><strong>UX and UI Design</strong><br />As mobile phones have become the predominant device for online browsing, accounting for half of the global web traffic, your website must be optimized for smaller screens and tailored to meet users' needs on the move. </p> <p>Specializing in designing user-friendly and visually surprising interfaces for websites, mobile apps, and digital platforms, our UX and UI teams excel in their craft. Our proficiency lies in <a href="https://edesigninteractive.com/cpg-marketing-services/" target="_blank" rel="noopener">driving conversions</a> and effectively conveying your brand message.</p> <p>From site planning to wireframing, our team focused on building an immersive online interface for <a href="https://www.turnerconstruction.com/" target="_blank" rel="noopener">Turner Construction</a>, a renowned construction leader. Explore <a href="https://edesigninteractive.com/portfolio/turner-construction-company" target="_blank" rel="noopener">this case study</a> to discover how we customized Turner’s design methodology to ensure each audience can easily access the content and web features most relevant to their needs.</p> <p><img title="" src="https://edesigninteractive.com/uploads/2023/07/10/Turner2.jpg" alt="" /></p> <p><strong>Brand Identity</strong><br />Our graphic designers collaborate closely with our marketing team to develop or refresh a company logo or your entire brand identity. Every aspect, from symbols to color palettes, typography, and visual elements, reflects your brand essence and ensures consistent recognition across all channels.</p> <p>Crafting a captivating brand identity is the cornerstone of the best digital media campaigns. Our marketers leverage these visual assets to communicate key brand messages, showcase product features, and differentiate your offerings from competitors.</p> <p>We poured our hearts into delivering a remarkable brand identity and website design for Sekure, a merchant service company. Curious to see the behind-the-scenes magic?</p> <p><a href="https://edesigninteractive.com/portfolio/sekure-merchants" target="_blank" rel="noopener">Dive into the case study</a> and discover the creative process that brought this design to life.</p> <p><img title="" src="https://edesigninteractive.com/uploads/2024/04/04/Storytelling.jpg" alt="" /></p> <p><strong>Content Creation</strong><br />If content marketing or blogging is part of your current or future site strategy, it's essential to consider the design of your blog and how to maximize the traffic it generates. Incorporate elements such as newsletter subscriptions, content downloads, and other form-filling/capture activities that encourage users to share their information, enabling you to maintain ongoing communication with them.</p> <p>In alignment with Google's thinking that "good content is good content," our writers and marketing strategists collaborate closely with our designers. We focus on creating exciting articles for our clients, complimented by infographics, videos, and social media animations. These assets are then promoted to deliver information to consumers, fostering brand awareness, engagement, and loyalty.</p> <p><a href="https://edesigninteractive.com/portfolio/oinj" target="_blank" rel="noopener">The Orthopedic Institute of New Jersey</a> (OINJ) sought assistance in enhancing its presence and recognition in previously untapped counties within New Jersey. In a fiercely competitive healthcare sector, our main objective was to position OINJ as a leader, capitalizing on its vast orthopedic expertise. To achieve this, we implemented a robust content marketing strategy tailored to the practice's needs. Our efforts yielded remarkable results and a <a href="https://edesigninteractive.com/blog/content-marketing-orthopedic-practice" target="_blank" rel="noopener">326% surge in web traffic</a>. </p> <p><img title="Content Marketing Orthopedic Practice 3" src="https://edesigninteractive.com/uploads/2022/02/23/OINJ1.jpg" alt="Digital Content Marketing for Orthopedics" /></p> <p>The significance of organic traffic cannot be overstated. It frees up resources that would otherwise be allocated to paid media and cultivates substantial brand visibility and recognition.</p> <p>The synergy between web design and digital advertising is why eDesign Interactive extends its skills beyond web development. By building or refreshing your brand identity, we can elevate your company's visibility. By blending web visuals with insightful marketing data, our digital experts create pages that captivate and convert. This can empower your brand to engage its audience and grow its bottom line through tangible results.<br /><br /> For help with digital advertising, content marketing, or your next social media campaign, email us at <a href="mailto:hello@edesigninteractive.com" target="_blank" rel="noopener">hello@edesigninteractive.com</a>. Our digital marketing experts in New Jersey would be happy to connect and discuss your business goals.</p><div class="highlighted-read-more-article"> <a href="/blog/the-importance-of-pushing-the-limits-in-digital-experiences" class="black-box"> <div class="black-box-text"> <div>The Importance of Pushing the Limits in Digital Experiences</div> </div> <div class="black-box-btn"> <button class="btn red white-h">Read more</button> </div> </a> </div> </article> </div> </div> </div> <div class="col col-d-100 col-t-100 col-m-100 col-m-100 text-col p0 flex c_b flex anim-related-articles"> <a href="/blog/cmo-guide" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/11/15"> <time datetime="2024-11-15T02:21"> <div class="title b day pb0 bold"> <span class="op_02">15</span> </div> <div class="text t month op_03">November, 2024</div> </time> </div> <h6 class="title t plr">Adapting to Rapid Digital Changes: A CMO's Guide </h6> <p class="text m left plr op_05"> As a CMO, you need to be aware of several digital advancements. This article offers insights to help your team embrace digital advertising and ensure your organization remains competitive amidst evolving trends.聽 </p> </a> <a href="/blog/3-davey-awards" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/11/07"> <time datetime="2024-11-07T10:00"> <div class="title b day pb0 bold"> <span class="op_02">07</span> </div> <div class="text t month op_03">November, 2024</div> </time> </div> <h6 class="title t plr">Celebrating Triple Gold : eDesign Wins 3 Davey Awards</h6> <p class="text m left plr op_05"> Winning three Gold Davey Awards is a great honor for us, but it also reflects the partnerships we build with our clients. We don鈥檛 just design websites鈥攚e collaborate to understand our clients' needs, challenges, and goals. We approach each project with fresh ideas, creative solutions, and a passion for helping our clients succeed.聽 </p> </a> <a href="/blog/edelmans-website" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/10/18"> <time datetime="2024-10-18T09:00"> <div class="title b day pb0 bold"> <span class="op_02">18</span> </div> <div class="text t month op_03">October, 2024</div> </time> </div> <h6 class="title t plr">A Website Design That Drives Results </h6> <p class="text m left plr op_05"> Our philosophy at eDesign Interactive is that a website is an evolving platform that should work in tandem with broader marketing efforts. While Edelman鈥檚 site is eye-catching, the real magic happens behind the scenes.聽 </p> </a> <a href="/blog/rank-in-ai-search" class="col col-d-25 mobile-offset col-t-50 col-m-100 news-thumb news-content op_0 anim-related-article"> <div class="date plr bx" title="2024/10/07"> <time datetime="2024-10-07T09:00"> <div class="title b day pb0 bold"> <span class="op_02">07</span> </div> <div class="text t month op_03">October, 2024</div> </time> </div> <h6 class="title t plr">From SEO to GEO : How to Rank in the Age of AI Search </h6> <p class="text m left plr op_05"> Search queries are becoming more complex and direct, demanding a shift in SEO strategies. Traditional keyword-focused approaches are no longer sufficient. AI-powered search engines now prioritize content that accurately addresses users' specific needs and intent. </p> </a> </div> <div class="load-more col col-d-100 col-m-100 col-t-100 flex rellax anim-load-more op_0" data-rellax-speed="1.5" data-rellax-percentage="0.5"> <div class="col col-d-25 col-t-100 col-m-100"> <div class="text m c_g plr bx"> <strong class="c_r">*</strong> <i>you shouldn鈥檛 miss</i> </div> </div> <div class="col col-d-50 col-t-100 col-m-100 center"> <div class="btn-box"> <a href="/blog" class="btn red">Back to news board</a> </div> </div> <div class="col col-d-25 col-t-100 col-m-100"></div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <script src="/js/main.js?v=20240815v2"></script> <script> App.Lottie.initPrelaoder(); App.init(); </script> <script> (function (i, s, o, g, r, a, m) { i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () { (i[r].q = i[r].q || []).push(arguments) }, i[r].l = 1 * new Date(); a = s.createElement(o), m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m) })(window, document, 'script', '//www.google-analytics.com/analytics.js', 'ga'); ga('create', 'UA-66869522-1', 'auto'); ga('send', 'pageview'); </script> </body> </html>

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