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The present address (URL) is a <a href="/wiki/Help:Permanent_link" title="Help:Permanent link">permanent link</a> to this version.</b></p><div id="revision-info-current-plain" style="display: none;">Revision as of 05:43, 29 June 2024 by <a href="/wiki/User:DarkNight0917" class="mw-userlink" title="User:DarkNight0917" data-mw-revid="1231600380"><bdi>DarkNight0917</bdi></a> <span class="mw-usertoollinks">(<a href="/wiki/User_talk:DarkNight0917" class="mw-usertoollinks-talk" title="User talk:DarkNight0917">talk</a> | <a href="/wiki/Special:Contributions/DarkNight0917" class="mw-usertoollinks-contribs" title="Special:Contributions/DarkNight0917">contribs</a>)</span> <span class="comment">(Importing Wikidata <a href="/wiki/Wikipedia:Short_description" title="Wikipedia:Short description">short description</a>: "American economist")</span></div></div><div id="mw-revision-nav">(<a href="/w/index.php?title=Yannis_Bakos&diff=prev&oldid=1231600380" title="Yannis Bakos">diff</a>) <a href="/w/index.php?title=Yannis_Bakos&direction=prev&oldid=1231600380" title="Yannis Bakos">← Previous revision</a> | Latest revision (diff) | Newer revision → (diff)</div></div></div></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American economist</div> <p><b>Yannis Bakos</b> is a professor at the <a href="/wiki/Leonard_N._Stern_School_of_Business" class="mw-redirect" title="Leonard N. Stern School of Business">Leonard N. Stern School of Business</a> at <a href="/wiki/New_York_University" title="New York University">New York University</a>. His primary area of expertise is the economic and business implications of information technology, the Internet, and online media. He is the co-founder (with <a href="/w/index.php?title=Chris_F._Kemerer&action=edit&redlink=1" class="new" title="Chris F. Kemerer (page does not exist)">Chris F. Kemerer</a>) of the <a rel="nofollow" class="external text" href="http://www.wiseconf.org">Workshop on Information Systems and Economics</a> (WISE), and the co-inventor of <a href="/wiki/Flexplay" title="Flexplay">Flexplay</a> DVDs. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Early_life">Early life</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yannis_Bakos&action=edit&section=1" title="Edit section: Early life"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bakos holds a <a href="/wiki/Ph.D." class="mw-redirect" title="Ph.D.">Ph.D.</a> in Management and an <a href="/wiki/MBA" class="mw-redirect" title="MBA">MBA</a> in Finance from the <a href="/wiki/MIT_Sloan_School_of_Management" title="MIT Sloan School of Management">MIT Sloan School of Management</a>. He also received a master's degree in Electrical Engineering and Computer Science and a B.S. in Computer Engineering from MIT's Department of Electrical Engineering and Computer Science. Before coming to NYU, Professor Bakos was on the faculty of the <a rel="nofollow" class="external text" href="https://merage.uci.edu">Merage School of Business at the University of California, Irvine</a> and the Sloan School of Management at MIT. </p> <div class="mw-heading mw-heading2"><h2 id="Career">Career</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yannis_Bakos&action=edit&section=2" title="Edit section: Career"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bakos' early work showed that the internet would reduce the search costs of buyers and sellers, and that the resulting electronic marketplaces would result in lower prices and more competition among the sellers. He has more recently studied pricing strategies for information. For example, his work with <a href="/wiki/Erik_Brynjolfsson" title="Erik Brynjolfsson">Erik Brynjolfsson</a> showed that <a href="/wiki/Product_bundling" title="Product bundling">Product bundling</a> can be particularly effective for "digital information goods" with very low or zero marginal cost.<sup class="plainlinks nourlexpansion citation" id="ref_1"><a href="#endnote_1">1</a></sup> In other recent work, he has been studying how reputation mechanisms, like the ones used by eBay, offer an alternative to traditional litigation as a way to settle disputes. </p><p>Bakos is the co-inventor of <a href="/wiki/Flexplay" title="Flexplay">Flexplay</a> DVDs, which are <a rel="nofollow" class="external text" href="http://electronics.howstuffworks.com/flexplay.htm">limited play DVDs</a> that expire a preset period after the package is opened. Expiration is triggered when a special chemical layer in the DVD is exposed to oxygen in the air, and thus does not depend on the electronics of the DVD player. This invention received several U.S. and international patents. Dr. Bakos co-founded <a rel="nofollow" class="external text" href="http://www.flexplay.com">Flexplay Technologies</a>, where he was chairman of the board from 2001 until the company was sold to the <a rel="nofollow" class="external text" href="http://www.convexgroup.com">Convex Group</a> in 2004. Disney released about 100 movies in the U.S. using this technology under the ez-D trade name, and the technology was used in Japan until 2010. </p> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yannis_Bakos&action=edit&section=3" title="Edit section: Notes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><style data-mw-deduplicate="TemplateStyles:r1041539562">.mw-parser-output .citation{word-wrap:break-word}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}</style><span class="citation wikicite" id="endnote_1"><b><a href="#ref_1">^1</a></b></span> See <a rel="nofollow" class="external text" href="https://ssrn.com/abstract=231598">Bundling and Competition on the Internet</a> and <a rel="nofollow" class="external text" href="https://ssrn.com/abstract=11488">Bundling Information Goods: Pricing, Profits and Efficiency</a> by Yannis Bakos and Erik Brynjolfsson.</li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Yannis_Bakos&action=edit&section=4" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.stern.nyu.edu/~bakos">Home page</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl 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