CINXE.COM

IP Popularity - Ryte Wiki - The Digital Marketing Wiki

<!DOCTYPE html> <html class="client-nojs" lang="en" dir="ltr"> <head> <meta charset="UTF-8"/> <title>IP Popularity - Ryte Wiki - The Digital Marketing Wiki</title> <script>document.documentElement.className="client-js";RLCONF={"wgBreakFrames":!1,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"f3478e24e5806d5ecf1517f1","wgCSPNonce":!1,"wgCanonicalNamespace":"","wgCanonicalSpecialPageName":!1,"wgNamespaceNumber":0,"wgPageName":"IP_Popularity","wgTitle":"IP Popularity","wgCurRevisionId":5893,"wgRevisionId":5893,"wgArticleId":489,"wgIsArticle":!0,"wgIsRedirect":!1,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Search Engine Optimization"],"wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"IP_Popularity","wgRelevantArticleId":489,"wgIsProbablyEditable":!1,"wgRelevantPageIsProbablyEditable":!1,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgVisualEditor":{"pageLanguageCode":"en", "pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgRelatedArticles":["Domain Popularity","Link Popularity"],"wgFlaggedRevsParams":{"tags":{"accuracy":{"levels":1,"quality":1,"pristine":2}}},"wgStableRevisionId":5893,"bsgMaxUploadSize":{"php":536870912,"mediawiki":104857600},"bsgEnableUploads":!0,"bsgFileExtensions":["txt","rtf","doc","dot","docx","dotx","dotm","xls","xlt","xlm","xlsx","xlsm","xltm","xltx","ppt","pot","pps","pptx","pptm","potx","potm","ppsx","ppsm","sldx","sldm","odt","fodt","ods","fods","odp","fodp","pdf","zip","rar","tar","tgz","gz","bzip2","7zip","xml","svg"],"bsgImageExtensions":["png","gif","jpg","jpeg"],"bsgIsWindows":!1,"bsgArticlePreviewCaptureNotDefault":!1,"bsMaxUploadSize":{"php":536870912,"mediawiki":104857600},"bsEnableUploads":!0,"bsFileExtensions":["txt","rtf","doc","dot","docx","dotx","dotm","xls","xlt","xlm","xlsx","xlsm","xltm","xltx","ppt","pot","pps","pptx","pptm","potx","potm","ppsx","ppsm","sldx","sldm","odt","fodt","ods","fods", "odp","fodp","pdf","zip","rar","tar","tgz","gz","bzip2","7zip","xml","svg"],"bsImageExtensions":["png","gif","jpg","jpeg"],"bsIsWindows":!1,"bsArticlePreviewCaptureNotDefault":!1,"wgEditSubmitButtonLabelPublish":!1,"bsgDeferredNotifications":[]};RLSTATE={"site.styles":"ready","noscript":"ready","user.styles":"ready","user":"ready","user.options":"loading","ext.flaggedRevs.icons":"ready","oojs-ui-core.styles":"ready","oojs-ui.styles.indicators":"ready","mediawiki.widgets.styles":"ready","oojs-ui-core.icons":"ready","ext.bluespice.styles":"ready","ext.bluespice.compat.vector.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.flaggedRevs.basic":"ready","bluespice.flaggedRevsConnector.styles":"ready","skin.ryte.styles":"ready"};RLPAGEMODULES=["site","mediawiki.page.startup","mediawiki.page.ready","ext.bluespice","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.relatedArticles.readMore.bootstrap","ext.flaggedRevs.advanced" ,"bluespice.flaggedRevsConnector.js","skin.ryte.scripts","ext.bootstrap.scripts"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.implement("user.options@1hzgi",function($,jQuery,require,module){/*@nomin*/mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); });});</script> <link rel="stylesheet" href="/wiki/load.php?lang=en&amp;modules=bluespice.flaggedRevsConnector.styles%7Cext.bluespice.compat.vector.styles%7Cext.bluespice.styles%7Cext.flaggedRevs.basic%2Cicons%7Cext.visualEditor.desktopArticleTarget.noscript%7Cmediawiki.widgets.styles%7Coojs-ui-core.icons%2Cstyles%7Coojs-ui.styles.indicators%7Cskin.ryte.styles&amp;only=styles&amp;skin=ryteskin"/> <script async="" src="/wiki/load.php?lang=en&amp;modules=startup&amp;only=scripts&amp;raw=1&amp;skin=ryteskin"></script> <meta name="ResourceLoaderDynamicStyles" content=""/> <link rel="stylesheet" href="/wiki/load.php?lang=en&amp;modules=site.styles&amp;only=styles&amp;skin=ryteskin"/> <meta name="generator" content="MediaWiki 1.35.2"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <link rel="alternate" hreflang="de" href="https://de.ryte.com/wiki/IP-Popularity"/> <link rel="alternate" hreflang="es" href="https://es.ryte.com/wiki/Popularidad_de_la_IP"/> <link rel="alternate" hreflang="en" href="https://en.ryte.com/wiki/IP_Popularity"/> <link rel="apple-touch-icon" href="/wiki/skins/RyteSkin/resources/images/favicon-32x32.png"/> <link rel="shortcut icon" href="/wiki/extensions/BlueSpiceFoundation/resources/bluespice/images/favicon.ico"/> <link rel="search" type="application/opensearchdescription+xml" href="/wiki/opensearch_desc.php" title="Ryte Wiki - The Digital Marketing Wiki (en)"/> <link rel="EditURI" type="application/rsd+xml" href="https://en.ryte.com/wiki/api.php?action=rsd"/> <link rel="canonical" href="https://en.ryte.com/wiki/IP_Popularity"/> <script id="usercentrics-cmp" data-settings-id="iYESBWoLK" src="https://app.usercentrics.eu/browser-ui/latest/bundle.js" async=""></script> <!--[if lt IE 9]><script src="/wiki/resources/lib/html5shiv/html5shiv.js"></script><![endif]--> </head> <body class="mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-IP_Popularity rootpage-IP_Popularity layout-ryte skin-ryteskin action-view bs-contentpage"><div id="topmenu"><div><a id="logo" href="/wiki/Main_Page"><img src="/wiki/skins/RyteSkin/resources/images/Ryte_Logo_Wiki.svg" alt="Ryte Wiki"/></a><ul class="navi"><li><form id="searchform2" action="https://en.ryte.com/wiki/Special:Search" class="searchform" role="search"><input id ="searchInput" name="search" placeholder="Search" accesskey="f" type="search" autocomplete="off" maxlength="50" ><input id="mw-searchButton" class="searchsubmit" name="fulltext" type="submit" value=""/></form></li><li class="dropdown_menu bs-dropdown-hover dropdown"><a class="dropdown-toggle" data-toggle="dropdown">Categories<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><polyline points="6 9 12 15 18 9"></polyline></svg></a><div class="dropdown-menu"><a href="https://en.ryte.com/wiki/Category:Online_Marketing">Online Marketing</a><a href="https://en.ryte.com/wiki/Category:Search_Engine_Optimization">Search Engine Optimization</a><a href="https://en.ryte.com/wiki/Category:Social_Media">Social Media</a><a href="https://en.ryte.com/wiki/Category:Usability">Usability</a><a href="https://en.ryte.com/wiki/Category:Mobile_Marketing">Mobile Marketing</a><a href="https://en.ryte.com/wiki/Category:Web_Analysis">Web Analysis</a><a href="https://en.ryte.com/wiki/Category:Development">Development</a></div></li><li class=""><a href="/">ryte.com</a></li></ul><div class="nav_mobile"><svg class="open_menu" version="1.1" xmlns="http://www.w3.org/2000/svg" width="20" height="16" viewbox="0 0 16 16"><rect class="st0 topmenu-svg-btn" width="20" height="2"></rect><rect y="6" class="st0 topmenu-svg-btn" width="20" height="2"></rect><rect y="12" class="st0 topmenu-svg-btn" width="20" height="2"></rect></svg><svg class="close_menu" xmlns="http://www.w3.org/2000/svg" width="20" height="16" viewbox="0 0 20 16"><polygon class="st0 topmenu-svg-btn" points="15.6 1.4 14.1 0 7.8 6.4 1.4 0 0 1.4 6.4 7.8 0 14.1 1.4 15.6 7.8 9.2 14.1 15.6 15.6 14.1 9.2 7.8 15.6 1.4"></polygon></svg></div></div></div><div id="inletaside_wrapper" class="_bg_gray inletasidewrapper"><aside id="aside"><h2 class="bs-sidebar-section" style="display: block">Page approval</h2><div class="frc-cnt stable" data-state="stable" data-user-can-review="false"><span class="frc-state">State: Approved</span></div><h2 class="bs-sidebar-section">Main page</h2><ul><li><a href="https://en.ryte.com/wiki/Main_Page">Homepage</a></li></ul><h2 class="bs-sidebar-section">Contact</h2><ul><li><a href="mailto:editorial@ryte.com">See a topic that's missing? <br >Send us an email!</a></li></ul><h2 class="bs-sidebar-section">Learn more</h2><ul><li><a href="https://en.ryte.com/magazine/">Discover the Ryte Magazine</a></li></ul><h2 class="bs-sidebar-section">Other languages</h2><ul><li><a href="https://de.ryte.com/wiki/IP-Popularity">Deutsch</a></li><li><a href="https://es.ryte.com/wiki/Popularidad_de_la_IP">Espa帽ol</a></li></ul><form id="newslform" class="newsl_form" action="https://en.ryte.com/register/free-trial/" method="post" style="visibility: visible;"><div><p class="wikiheads">Optimize your website with Ryte!</p><input id ="website" name="prefilled_url" placeholder="http://" type="text" required="required" ><input type="submit" name="submit" class="button green_bt" value="Start your free trial"/></div></form></aside><div class="_inlet"><div class="_spacer"><div id="content" class="mw-body" role="main"><div id="siteNotice"><div id="mwstake-alert-container"><div class="alert alert-success" role="alert" data-mwstake-alert-id="bs-flaggedrevsconnector-revisionstate">This version is approved.</div></div></div><h1 id="firstHeading" class="firstHeading">IP Popularity</h1><div id="mw-page-header-links"></div><div class="visualClear"></div><div id="bodyContent" class="mw-body-content"><div class="skyscraper"><div class="sidebox" id="sidebox"><div class="newsocials sideboxsocials center"><div class="share_wrap clear"><a class="bt_share share_fb" href="http://www.facebook.com/sharer.php?u=https://en.ryte.com/wiki/IP_Popularity">share</a><a class="bt_share share_tw" href="http://twitter.com/intent/tweet?related=Ryte&amp;text=&#10;IP-popularity is an indicator used to evaluate links from different servers quantitatively&amp;url=https://en.ryte.com/wiki/IP_Popularity&amp;via=Ryte_DE&amp;lang=de">tweet</a><a class="bt_share share_li" href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https://en.ryte.com/wiki/IP_Popularity&amp;title=&#10;IP-popularity is an indicator used to evaluate links from different servers quantitatively">share</a></div></div></div></div><div id="contentSub"></div><div></div><div id="mw-content-text" lang="en" dir="ltr" class="mw-content-ltr"><div class="mw-parser-output"><p><br /> IP-popularity is an indicator used to evaluate <a href="/wiki/Hyperlink" title="Hyperlink" data-bs-title="Hyperlink">links</a> from different servers quantitatively. Links have a higher value if they are from different servers or different C-class networks. </p> <h2><span class="mw-headline" id="General_information">General information</span></h2> <p>IP-popularity is usually talked about along with <a href="/wiki/Domain_Popularity" title="Domain Popularity" data-bs-title="Domain_Popularity">domain</a> and link popularity. While the former is based on the number of links from different <a href="/wiki/Domain_Name_System" title="Domain Name System" data-bs-title="Domain_Name_System">domains</a>, the latter is a parameter for the number of <a href="/wiki/Backlink" title="Backlink" data-bs-title="Backlink">incoming links</a> of the same domain. Therefore, we have to distinguish between the number of links from a domain (link popularity), different domains (domain popularity), and several different servers from different C-class networks (IP popularity). </p> <h2><span class="mw-headline" id="Practical_relevance">Practical relevance</span></h2> <p>The background to this is <a href="/wiki/Link_Building" title="Link Building" data-bs-title="Link_Building">link building</a> in <a href="/wiki/OffPage_Optimization" title="OffPage Optimization" data-bs-title="OffPage_Optimization">off-page SEO</a>. When a backlink profile of a web page is generated, it often happens that many links originate from the same host. The servers of this host often have the same C-class masks, also called subnet masks. C-class networks are <a href="/wiki/IP_Address" title="IP Address" data-bs-title="IP_Address">IP addresses</a> that have the same network address range. </p><p>IP addresses always consist of two parts, whereby the first digits of this address designate the network and the last ones, the computer which is connected to the network. When data is sent via the Internet, it is first passed to the subnetwork and then routed within the network to the computer. </p><p>To gain IP popularity, the backlink profile should not include the same subnet as much as possible, in other words different server addresses from different hosts. Only then will this parameter be high and the ranking of the corresponding webpage be better than is the case with links from the same servers with the same host addresses. To determine IP-popularity, backlinks have to be analyzed. There are both paid and free tools that do the job. <a href="/wiki/Backlink" title="Backlink" data-bs-title="Backlink">Backlink</a> checkers check the number of inbound links and their origin. </p> <h2><span class="mw-headline" id="Relevance_to_search_engine_optimization">Relevance to search engine optimization</span></h2> <p>Google probably uses IP popularity as a ranking factor to exclude that many links from one <a href="/wiki/Linkfarm" title="Linkfarm" data-bs-title="Linkfarm">link network</a> direct to a particular web page. Google tries thereby to prevent strengthening backlink profiles through proprietary networks (see <a href="/wiki/Black_Hat_SEO" title="Black Hat SEO" data-bs-title="Black_Hat_SEO">Black Hat SEO</a>). </p><p>If you set links from just one network to your website, Google suspects unnatural link building and counts these links to your site as just one link. The page may even get penalized when this type of link building is obvious and is undertaken on a large scale. </p><p>Natural link building, however, is characterized by different network addresses to match the natural recommendations from people. The network addresses don鈥檛 have to be geographically far apart, but should have different C-class masks. The underlying assumption is that sites in the US, for example, which refer to each other by means of links have a higher popularity, than a reference from Thailand to a US website, which perhaps came about through a link exchange and is not a sensible recommendation, because the website is of interest for specific users. </p><p><br /> </p> <!-- NewPP limit report Cached time: 20241127140327 Cache expiry: 86400 Dynamic content: false Complications: [] CPU time usage: 0.003 seconds Real time usage: 0.014 seconds Preprocessor visited node count: 20/1000000 Post鈥恊xpand include size: 0/2097152 bytes Template argument size: 0/2097152 bytes Highest expansion depth: 2/40 Expensive parser function count: 0/100 Unstrip recursion depth: 0/20 Unstrip post鈥恊xpand size: 0/5000000 bytes --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 0.000 1 -total --> </div><div class="loader-indicator global loading"><div class="loader-indicator-inner"></div></div></div><div class="printfooter"> Retrieved from "<a dir="ltr" href="https://en.ryte.com/wiki/index.php?title=IP_Popularity&amp;oldid=5893">https://en.ryte.com/wiki/index.php?title=IP_Popularity&amp;oldid=5893</a>"</div> <div class="visualClear"></div></div><div class="ryte-content-category-list"><h2 class="mw-headline">Category</h2><ul><li><a href="/wiki/Category:Search_Engine_Optimization" title="Category:Search Engine Optimization" data-bs-title="Category:Search_Engine_Optimization">Search Engine Optimization</a></li></div></div><div id='mw-data-after-content'> <div class="read-more-container"></div> </div> </div></div></div><footer class="imprint_lnks center"><a href="/about/tou/">Terms of use</a> | <a href="/about/privacy/">Privacy</a> | <a href="/about/tos/">Terms and conditions</a> | <a href="/about/imprint/">Imprint</a><br>Copyright 漏 2021 Ryte</footer> <script type="text/plain" data-usercentrics="Google Tag Manager">(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = '//www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-NP734B');</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgPageParseReport":{"limitreport":{"cputime":"0.003","walltime":"0.014","ppvisitednodes":{"value":20,"limit":1000000},"postexpandincludesize":{"value":0,"limit":2097152},"templateargumentsize":{"value":0,"limit":2097152},"expansiondepth":{"value":2,"limit":40},"expensivefunctioncount":{"value":0,"limit":100},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":0,"limit":5000000},"timingprofile":["100.00% 0.000 1 -total"]},"cachereport":{"timestamp":"20241127140327","ttl":86400,"transientcontent":false}}});mw.config.set({"wgBackendResponseTime":453});});</script></body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10