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Zoho Blog</title><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/theme/css/zoho-blogs-wp-theme.css" /><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/common/css/zohodblogs.css" /><script type="text/javascript">(function(w,s){var e=document.createElement("script");e.type="text/javascript";e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script></head><body site="zohodblogs" data-prdname="salesiq" data-prdname-display="Zoho SalesIQ" class="post-template-default single single-post postid-3837 single-format-standard i18n-en category-salesiq path-node page-node-type-article-content"><div id="page" class="site"><div class="site-inner"><header id="masthead" class="site-header" role="banner"><div class="header-nav"><div class="brand-logo"><div class="hamburger-btn"><div class="hamburger-bar"></div></div><a href="/blog/" rel="home">Blog</a></div><div class="header-right-bar"><div class="header-search"><span class="btn-search fa fa-search icon-button-search"></span><form action="/blog/" method="get" role="search" id="searchform_topbar" class="search-top-bar-popup search-form"><label><span class="screen-reader-text">Search for:</span><input type="search" class="search-field-top-bar" id="search-field-top-bar" placeholder="Search…" value="" name="s" /></label><button type="submit" class="search-submit search-top-bar-submit" id="search-top-bar-submit"><span class="fa fa-search header-search-icon"></span><span class="screen-reader-text">Search</span></button></form></div><div class="language-selector header-lan-picker disabled"><span class="select-language"></span></div></div></div></header><div class="header-product-link"></div><div id="content" class="site-content container"><div id="primary" class="content-area row"><main id="main" class="site-main col-md-8 col-sm-12 col-xs-12" role="main"><article id="post-3837" class="post-3837 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-salesiq tag-gdpr tag-live-chat tag-live-chat-for-business tag-live-chat-software-gdpr-ready tag-salesiq-is-gdpr-ready tag-zoho-salesiq-gdpr-features"><header class="entry-header"><h1 class="entry-title">Accelerating the intent of GDPR @Zoho SalesIQ</h1><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="20-01-28IST09:42:40+00:00">January 28, 2020</time></span><span class="posted-on updated-on">Last Updated On <time class="entry-date published updated" datetime="22-12-05IST01:54:37+00:00">December 5, 2022</time></span><span class="author-info"> by <a href="/blog/author/smita-a">Smita Ashok</a></span></div><span class="read-info"><span class="read-time">4</span> Mins Read</span></div></header><div class="entry-content"><p class="zw-paragraph heading0" style="text-align: left;" data-textformat="{" data-header="0" data-margin-bottom="0pt" data-hd-info="0" data-doc-id="4504799000006158988" data-doc-type="writer">As technology continues to evolve, there are increasing opportunities to improve business operations meaningfully. Imagine a world without music streaming, binge-watching series, or our smart devices; that isn’t a world many of us would choose to live in.</p><p class="zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-bottom="0pt" data-hd-info="0" data-doc-id="4504799000006158988" data-doc-type="writer">But Hey! This dependency and ease with technology create a constant erosion of our privacy—and sometimes we’re not even aware of a possibly dreadful trade-off!! It’s a smaller world and technology might turn invasive, which has, in turn, forced people to rethink the distinction between private and public data.</p><p class="zw-paragraph" data-textformat="{" data-margin-bottom="0pt">User or Customer data is an organisation’s most valuable possession and managing this data and ensuring it’s privacy is something businesses are still trying to get their arms around. Any developed technology is poised for growth, provided it addresses the ethical implications of handling data.</p><p data-textformat="{" data-margin-bottom="0pt"><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-65296" src="https://blog.zohowebstatic.com/sites/zblogs/images/salesiq/blog-2020-01.gif" alt="" width="2000" height="1050"></p><h3 data-textformat="{" data-margin-bottom="0pt"></h3><h3 class="zw-paragraph" data-textformat="{" data-margin-bottom="0pt">What happens when your customer shares data?<span id="" data-range-char-type="end" data-bookmark-info="{" data-bookmark-id="toc_zfkh9611e92l"> </span></h3><p class="zw-paragraph heading0" data-header="0" data-textformat="{}" data-margin-bottom="0pt" data-hd-info="0">Consumers want personalized experiences. There’s no two ways about it. So the time is ripe for marketers to use data to drive a better understanding of where customers are in the buying process and to provide the right message based on their intent to lead them to purchase.</p><p class="zw-paragraph" data-textformat="{" data-margin-bottom="0pt">But this personalization requires one essential ingredient: Data.</p><p class="zw-paragraph" data-textformat="{" data-margin-bottom="0pt">Deriving your customer’s data allows your business to achieve this necessary understanding of consumers and lets you tailor digital content to fit their custom needs and interests. But alarmingly, your customers don’t know how their information is being used to make decisions about them!</p><p class="zw-paragraph" data-textformat="{" data-margin-bottom="0pt">To address this, businesses should be more transparent about their data handling procedures and privacy policies, and incorporate solutions and tools to leverage consumer data while giving them better control over their data.</p><p class="zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-bottom="0pt" data-hd-info="0">Getting a privacy consent is the first opportunity for your customers to interact with your brand—and the importance of first impressions, needless to say, speak for your brand. Businesses need to take privacy seriously and gain trust right from the start of the consumer relationship to access valuable personal details. Brands that practice this will be empowered to create ever-better experiences and will thrive.</p><p class="zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-bottom="0pt" data-hd-info="0">Buyers are looking for experiences worth remembering. Getting the trust of your customers right will be the game changer now as businesses can no longer rely on product and price to stand apart.</p><h3 class="zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-bottom="0pt" data-hd-info="0">Zoho SalesIQ’s privacy system and why it matters to us<span id="" data-range-char-type="end" data-bookmark-info="{" data-bookmark-id="toc_zetzuq2q1n8v"> </span></h3><p class="zw-paragraph" data-textformat="{}" data-margin-bottom="0pt"><a href="https://www.zoho.com/salesiq/">Zoho SalesIQ</a> is a real-time insight-driven customer communication platform to engage customers throughout their buying journey. We believe that customers have all the power now. They get to choose where, when, and how they want to interact with companies. Honouring this, Zoho SalesIQ passes the privacy controlling baton to the consumers, to let them rightfully determine how companies use their data.</p><p class="zw-paragraph" data-textformat="{}" data-margin-bottom="0pt">We’ve compiled a list based on major trends shaping in consumer’s privacy expectations and steps on how your company can tackle them head-on with <a href="https://www.zoho.com/salesiq/help/portal-settings-enable-gdpr.html">Zoho SalesIQ’s privacy features</a> :</p><p id="" class="zw-list zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-left="0.5in" data-text-indent="-0.25in" data-margin-bottom="0pt" data-hd-info="0" data-list-id="32995706" data-list-info="{"><span class="zw-list-char">1. </span><a href="https://www.zoho.com/salesiq/help/portal-settings-enable-gdpr-export-data.html"><strong>Protect sensitive data during exportation</strong>:</a> Zoho SalesIQ allows you to set a password to protect your customers’ data while your agents try to export them.</p><p id="" class="zw-list zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-left="0.5in" data-text-indent="-0.25in" data-margin-bottom="0pt" data-hd-info="0" data-list-id="32995706" data-list-info="{"><span class="zw-list-char">2. </span><a href="https://www.zoho.com/salesiq/help/portal-settings-gdpr-notify-about-cookies.html"><strong>Set the cookie notification message</strong></a>: Let prospects know that your website uses cookies, with a pop-up notification, the first time prospects visit your website. Provide users with more information to link your Privacy Policy/Cookies Policy, and information about how a user can change the settings/opt-out.</p><p id="" class="zw-list zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-left="0.5in" data-text-indent="-0.25in" data-margin-bottom="0pt" data-hd-info="0" data-list-id="32995706" data-list-info="{"><span class="zw-list-char">3. </span><strong>Notify visitors that your organisation uses Google translator to translate their chats</strong>: If your site serves visitors from different countries, you may use Google Translate to get all of the chats translated into several languages. Let your visitors know about it.</p><p id="" class="zw-list zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-left="0.5in" data-text-indent="-0.25in" data-margin-bottom="0pt" data-hd-info="0" data-list-id="32995706" data-list-info="{"><span class="zw-list-char">4. </span><a href="https://www.zoho.com/salesiq/help/portal-settings-enable-gdpr-initiate-chat.html"><strong>Notify the terms and conditions to your visitors before they initiate a chat</strong></a>: Brief your customers on the terms that may be applicable on agreeing to start a chat with your business.</p><p id="" class="zw-list zw-paragraph heading0" data-textformat="{" data-header="0" data-margin-left="0.5in" data-text-indent="-0.25in" data-margin-bottom="0pt" data-hd-info="0" data-list-id="32995706" data-list-info="{"><span class="zw-list-char">5. </span><a href="https://www.zoho.com/salesiq/help/settings-gdpr-enable-ip-masking.html"><strong>Mask Visitor IPs</strong></a>: Administrators can use this setting to hide IP addresses from chat agents, to maintain the visitors’ privacy.</p><p class="zw-paragraph" data-margin-bottom="0pt">Your business can incorporate these simple checkpoints too, to ensure that your data protection practices are upheld. Ultimately, we are ushering into a new era of digital privacy and security. With these changes, there are many burdens and new responsibilities, but also many advantages and opportunities. Those companies that take the effort to reinforce their privacy policies, and communicate that to their customers, will reap many rewards in the years ahead.</p><p class="zw-paragraph" data-textformat="{" data-margin-bottom="0pt">Visit Zoho SalesIQ to read more on our data protection practices, privacy policy and compliance implementation.</p></div><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/salesiq" rel="category tag">Zoho SalesIQ</a></span><span class="tags-links"><span class="tags-icon"><i class="fa fa-hashtag" aria-hidden="true"></i></span><span class="screen-reader-text">Tags</span><a href="/blog/tag/gdpr" rel="tag" > #GDPR</a>, <a href="/blog/tag/live-chat" rel="tag" > #Live Chat</a>, <a href="/blog/tag/live-chat-for-business" rel="tag" > #live chat for business</a>, <a href="/blog/tag/live-chat-software-gdpr-ready" rel="tag" > #Live chat software gdpr ready</a>, <a href="/blog/tag/salesiq-is-gdpr-ready" rel="tag" > #SalesIQ is GDPR Ready</a>, <a href="/blog/tag/zoho-salesiq-gdpr-features" rel="tag" > #Zoho SalesIQ GDPR features</a></span></span></footer><div class="entry-author-info clearfix"><div class="author-avatar"><img width="72" height="72" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/smita-a.jpg" class="avatar avatar-72 photo" alt="" loading="lazy" sizes="(max-width: 72px) 100vw, 72px" /></div><div class="author-description"><p class="author-title"><a href="/blog/author/smita-a" title="Posts by Smita Ashok" rel="author">Smita Ashok</a></p><p class="author-bio"></p></div></div><div class="section-container contact-sales-form-wrap blog-form-container"><div class="freeze_layer" style="display: block;"></div><div class="formSec " style="transition: all 0.75s ease 0s;"><div class="formInner"><span class="form-close"></span></div></div></div></article><div id="block-zoho-comments" class="block block-ctools-block block-entity-fieldnodefield-comments"><h2>Comments</h2><div id="comments" class="comments-area"><h3 class="comments-title">1 Replies to Accelerating the intent of GDPR @Zoho SalesIQ</h3><ol class="comment-list"><li id="comment-15524" class="comment odd alt thread-even depth-1"><article id="div-comment-15524" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Khush jethi</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/salesiq/accelerating-the-intent-of-gdpr.html#comment-15524"><time datetime="20-01-30T12:17:04+00:00"> January 30, 2020 at 12:17 AM </time></a></div></footer><div class="comment-content"><p> Nice</p></div><div 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