ISTINYE UNIVERSITY

<!doctype html> <html> <head> <title>ISTINYE UNIVERSITY </title> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="description" content=""> <meta name="author" content=""> <link href="/css/bilgibankasi-bootstrap.css?2" rel="stylesheet"> <link href="/css/bilgibankasi-bootstrap-responsive.css?2" rel="stylesheet">  <link rel="shortcut icon" href="/img/favicon.ico?1"> <meta property="og:image" content="/images/uni_min_logo.png"> <script src="/js/jquery-1.7.2.min.js"></script> <script src="/js/bilgibankasi-bootstrap.js"></script> <script type="text/javascript" src="/js/ddaccordion.js"></script> <script type="text/javascript" src="/js/jquery.cycle.all.latest.js"></script> <script type="text/javascript"> ddaccordion.init({ headerclass: "submenuheader", //Shared CSS class name of headers group contentclass: "submenu", //Shared CSS class name of contents group revealtype: "click", //Reveal content when user clicks or onmouseover the header? 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20px; background-color: #0670AB !important; background-image: none;}footer .navbar-inner { background-color: #0670AB !important; background-image: none; color: #ffffff;}.btn-primary {background: #2f292b; }.btn-primary:hover {background: #000000; }</style> </head> <body>  <div class="container">  <div class="navbar" style="margin-top:30px;"> <div class="navbar-inner"> <div class="container"> <a class="brand" href="/bilgipaketi/"><img src="/images/akts_uni_logo_en.png?1"> ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU </a> <ul class="nav pull-right"> <li><a style="text-transform: none" href="/bilgipaketi/eobsakts/programgenelbilgi/program_kodu/0708001/menu_id//submenuheader/2/ln/tr">Turkish</a></li> <li><p class="pull-right"><a href="/bilgipaketi/eobsakts/dersara/ln/en" class="btn btn-primary btn-mini"><i class="icon-white icon-search"></i>Search Course</a></p></li> <li><p class="pull-right"><a 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href="javascript:void(0)">Istinye University</a><div class="submenu"><ul><li><a href="/bilgipaketi/eobsakts/icerik/id/6/menu_id/1_1/ln/en">Name and Address</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/7/menu_id/1_2/ln/en">Academic Calendar</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/8/menu_id/1_3/ln/en">Academic Authorities</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/1/menu_id/1_4/ln/en">About </a></li><li><a href="/bilgipaketi/index/akademik/menu_id/1_5/ln/en">List of Programs Offered</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/12/menu_id/1_6/ln/en">General Admission Requirements</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/9/menu_id/1_7/ln/en">Recognition of Prior Learning (formal, informal, and non-formal)</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/13/menu_id/1_8/ln/en">General Registration Procedures</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/15/menu_id/1_9/ln/en">ECTS Credit Allocation</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/17/menu_id/1_10/ln/en">Arrangements for Academic Guidance</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/10/menu_id/1_11/ln/en">Recognition of Study Abroad</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/16/menu_id/1_12/ln/en">Grading</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/18/menu_id/1_13/ln/en">Internationalization</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/38/menu_id/1_14/ln/en">Life Long Learning</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/39/menu_id/1_15/ln/en">Research Centers</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/40/menu_id/1_16/ln/en">Art and Culture at istinye</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/41/menu_id/1_17/ln/en">istinye Publications</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/36/menu_id/1_18/ln/en">Institutional ECTS Coordinator</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/37/menu_id/1_19/ln/en">Departmental ECTS Coordinators</a></li></ul></div><a class="menuitem submenuheader " href="javascript:void(0)">Degree Programs</a><div class="submenu"><ul><li><a href="/bilgipaketi/index/akademik/tip/OL/menu_id/3_20/ln/en">Associate (Short Cycle)</a></li><li><a href="/bilgipaketi/index/akademik/tip/L/menu_id/3_21/ln/en">Bachelor’s Degree (First Cycle)</a></li><li><a href="/bilgipaketi/index/akademik/tip/YL/menu_id/3_22/ln/en">Master’s Degree (Second Cycle)</a></li><li><a href="/bilgipaketi/index/akademik/tip/D/menu_id/3_23/ln/en">Doctorate (Third Cycle)</a></li></ul></div><a class="menuitem submenuheader open" href="javascript:void(0)"><i class="icon-th-list"></i> Public Relations and Advertising</a><div class="submenu"><ul><li><a href="/bilgipaketi/eobsakts/programgenelbilgi/program_kodu/0708001/menu_id/p_24/tip/L/ln/en/submenuheader/2">Program Information</a></li><li><a href="/bilgipaketi/eobsakts/programvizyonmisyon/program_kodu/0708001/menu_id/p_25/tip/L/ln/en/submenuheader/2">Vision and Mission of the Program</a></li><li><a href="/bilgipaketi/eobsakts/kazanilanderecegereklilikleri/program_kodu/0708001/menu_id/p_26/tip/L/ln/en/submenuheader/2">Qualifications Requirements and Regulations</a></li><li><a href="/bilgipaketi/eobsakts/ogrenimduzeyi/program_kodu/0708001/menu_id/p_27/tip/L/ln/en/submenuheader/2">Level of Qualification</a></li><li><a href="/bilgipaketi/eobsakts/kayitkabulkosullari/program_kodu/0708001/menu_id/p_28/tip/L/ln/en/submenuheader/2">Admission Requirements</a></li><li><a href="/bilgipaketi/eobsakts/oncekiogrenmenintaninmasi/program_kodu/0708001/menu_id/p_29/tip/L/ln/en/submenuheader/2">Recognition of Prior Learning</a></li><li><a href="/bilgipaketi/eobsakts/programamaci/program_kodu/0708001/menu_id/p_30/tip/L/ln/en/submenuheader/2">Aim of the Programme</a></li><li><a href="/bilgipaketi/eobsakts/programciktilari/program_kodu/0708001/menu_id/p_31/tip/L/ln/en/submenuheader/2">Program Qualifications / Outcomes</a></li><li><a href="/bilgipaketi/eobsakts/programtyyc/program_kodu/0708001/menu_id/p_32/tip/L/ln/en/submenuheader/2">TYYÇ-Associating Program Outcomes</a></li><li><a href="/bilgipaketi/eobsakts/ogrenimprogrami/program_kodu/0708001/menu_id/p_33/tip/L/ln/en/submenuheader/2">Programme Structure</a></li><li><a href="/bilgipaketi/eobsakts/dersprogramciktilarimatrisi/program_kodu/0708001/menu_id/p_34/tip/L/ln/en/submenuheader/2">Course and Programme Learning Outcomes Matrix</a></li><li><a href="/bilgipaketi/eobsakts/mezunlarinmeslekiprofili/program_kodu/0708001/menu_id/p_35/tip/L/ln/en/submenuheader/2">Occupational Profile of Graduates</a></li><li><a href="/bilgipaketi/eobsakts/bolumbaskani/program_kodu/0708001/menu_id/p_36/tip/L/ln/en/submenuheader/2">Address and Contact Information</a></li></ul></div><a class="menuitem submenuheader " href="javascript:void(0)">General Information For Students</a><div class="submenu"><ul><li><a href="/bilgipaketi/eobsakts/icerik/id/19/menu_id/2_1/ln/en">About Istanbul</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/20/menu_id/2_2/ln/en">Accommodation</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/21/menu_id/2_3/ln/en">Meals</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/22/menu_id/2_4/ln/en">Medical Facilities</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/23/menu_id/2_5/ln/en">Facilities for Special Needs Students</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/24/menu_id/2_6/ln/en">Career Center</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/25/menu_id/2_7/ln/en">Insurance</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/26/menu_id/2_8/ln/en">Financial Support for Students</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/27/menu_id/2_9/ln/en">Student Affairs Office</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/28/menu_id/2_10/ln/en">Learning Facilities</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/29/menu_id/2_11/ln/en">International Programs</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/30/menu_id/2_12/ln/en">Practical Information for Exchange Students</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/31/menu_id/2_13/ln/en">Language Courses</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/32/menu_id/2_14/ln/en">Internships</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/33/menu_id/2_15/ln/en">Sports and Leisure Facilities</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/34/menu_id/2_16/ln/en">Student Associations</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/35/menu_id/2_17/ln/en">Useful Phone Numbers</a></li></ul></div><a class="menuitem" href="/bilgipaketi/eobsakts/icerik/bid/4">Diploma Supplement</a><a class="menuitem submenuheader " href="javascript:void(0)">Erasmus Policy Statement</a><div class="submenu"><ul><li><a href="/bilgipaketi/eobsakts/icerik/id/42/menu_id/6_18/ln/en">2007-2013</a></li><li><a href="/bilgipaketi/eobsakts/icerik/id/43/menu_id/6_19/ln/en">2014-2020</a></li></ul></div><a class="menuitem" href="/bilgipaketi/eobsakts/icerik/bid/5">National Qualifications</a> </div> </div>   <div class="span9"> <table> <tr class="col"> <td colspan="6"> Public Relations and Advertising <p class="pull-right"> <a href="/bilgipaketi/eobsakts/programgenelbilgi/program_kodu/0708001/menu_id//submenuheader/2/ln/en/print/1" class="btn btn-primary btn-mini"> <i class="icon-white icon-print"></i> Preview </a> </p> </td> </tr> <tr class="col"> <td>Bachelor</td> <td>TR-NQF-HE: Level 6</td> <td>QF-EHEA: First Cycle</td> <td>EQF-LLL: Level 6</td> </tr> </table> <h1>Program Information</h1> <script type="text/javascript"> </script> <div id="form"> <table> <tr> <td>Public Relations (PR) and Advertising is a professional practice for individuals and institutions to communicate with related stakeholders, the media, and society. It is also the most effective method of brand and reputation management. In our globalizing world, as a result of the rapid changes and developments in communication technologies which become ever more important day by day, managing communication channels effectively is taking on an ever-increasing importance. Therefore, the aim of this department is to educate experts in Public Relations and Advertising – which is becoming one of the most important professions of our contemporary world – in such a way that they will be competent on both local and global platforms.</td> </tr> </table> </div> </div>  </div>  <footer class="navbar"> <div class="navbar-inner"> <a class="brand" href="http://www.istinye.edu.tr">ISTINYE UNIVERSITY</a> <p class="pull-right"><a class="btn btn-primary btn-mini" href="#">Back to top</a></p> <p class="pull-right"><a href="/bilgipaketi/eobsakts/programgenelbilgi/program_kodu/0708001/menu_id//submenuheader/2/ln/en/print/1" class="btn btn-primary btn-mini"><i class="icon-white icon-print"></i> Preview</a></p> <li><p class="pull-right"><a href="/bilgipaketi/eobsakts/programgenelbilgi/program_kodu/0708001/menu_id//submenuheader/2/ln/en/print/1/pdf/1" class="btn btn-primary btn-mini"><i class="icon-white icon-list"></i> PDF</a></p></li> <br> İstinye Üniversitesi Vadi Kampüsü,Ayazağa Mah. 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