What is Native Advertising?

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| Taboola</title> <meta name="description" content="The global market for native ads is reaching over $85B in annual revenue - how can you make use of these ads tools to effectively deliver your message?" /> <link rel="canonical" href="https://www.taboola.com/native-advertising" /> <meta property="og:locale" content="en_US" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="es_ES" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="pt_PT" /> <meta property="og:locale:alternate" content="ja_JP" /> <meta property="og:locale:alternate" content="it_IT" /> <meta property="og:locale:alternate" content="pl_PL" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Native Advertising" /> <meta property="og:description" content="The global market for native ads is reaching over $85B in annual revenue - how can you make use of these ads tools to effectively deliver your message?" /> <meta property="og:url" content="https://www.taboola.com/native-advertising" /> <meta property="og:site_name" content="Taboola.com" /> <meta property="article:publisher" content="https://www.facebook.com/Taboola/" /> <meta property="article:modified_time" content="2023-01-24T22:50:43+00:00" /> <meta property="og:image" content="https://www.taboola.com//wp-content/uploads/2020/07/thumbnail_1200x630.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@taboola" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.taboola.com/native-advertising","url":"https://www.taboola.com/native-advertising","name":"What is Native Advertising? 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class="container"> <div class="row height-lg align-items-center"> <div class="col-12 d col-sm-8 col-md-5"> <h1 class="mt-2 text-white font-weight-bold z-index-2 position-relative text-uppercase">NATIVE ADVERTISING: HOW IT WORKS</h1> <p class="mt-3 text-white font-size-xl z-index-2 position-relative text-uppercase">Discover How to Reach Your Goals with Native Advertising</p> <a class="mt-4 btn btn--pill btn--sky-blue btn--large z-index-2 position-relative text-center btn--segmented d-none " href="//signup.taboola.com/join?lang=en" target="">Start Your Campaign</a><a class="mt-4 btn btn--pill btn--sky-blue btn--large z-index-2 position-relative text-center btn--unsegmented invisible " href="https://signup.taboola.com/join?lang=en" target="">Start Your Campaign</a> </div> </div> </div> </section> <section class="anc-nav py-4"> <nav> <ul class="mx-auto text-center"> <li class="d-inline-block"> <a href="#na-whatis" data-target="na-whatis" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">What Is Native?</a> </li> <li class="d-inline-block"> <a href="#na-channels" data-target="na-channels" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Channels</a> </li> <li class="d-inline-block"> <a href="#na-benefits" data-target="na-benefits" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Benefits</a> </li> <li class="d-inline-block"> <a href="#na-choosing" data-target="na-choosing" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Choosing a Platform</a> </li> <li class="d-inline-block"> <a href="#na-nativeunits" data-target="na-nativeunits" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Native Units</a> </li> <li class="d-inline-block"> <a href="#na-tipsandtricks" data-target="na-tipsandtricks" class="scroll-to text-decoration-none px-3 px-md-4 text-dark">Tips and Tricks</a> </li> </ul> </nav> </section>  <section class="section-wrapper na-section na-section-1 py-5 mt-5 " id="na-whatis"> <div class="container"> <div class="row align-items-center"> <div class="col-12 col-md-6 flex-column align-items-center align-items-md-end py-0 my-5 my-md-0"> <div class="section-text"> <h2 class="font-size-md font-weight-light mb-2 pb-2">What Is Native Advertising?</h2> <p class='mt-4 font-size-lg line-height-4'>Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there.</p> <p class='mt-4 font-size-lg line-height-4'>Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.</p> <p class='mt-4 font-size-lg line-height-4'>As consumers become more resistant to traditional forms of advertising, including display ads and banner ads, Fortune 500 brands and consumer startups alike are allocating bigger budgets and more ad spend towards content marketing and non-disruptive ad formats.</p> <p class='mt-4 font-size-lg line-height-4'>The global market for native ads is expected to reach over $402B in annual revenue by 2025.</p> <p class='mt-4 font-size-lg line-height-4'><a href="#na-channels">Learn More ></a></p> </div> </div> <div class="col-12 col-md-6 "> <div class="section-image text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/na-1.png" alt="What is Native Advertising" title="What is Native Advertising" class="translate-up-6"> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-2 py-5" id="na-hdnaw"> <div class="container"> <div class="row align-items-center"> <div class="col-12 col-md-6 order-2 order-md-1"> <div class="section-image"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/na-2.png" alt="How do native ads work" title="na-2" class="img-1 translate-up-6"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/na-3.png" alt="How do native ads work" title="na-3" class="img-2 translate-down-6"> </div> </div> <div class="col-12 col-md-6 order-1 order-md-2"> <div class="section-text"> <h2 class="font-size-md font-weight-light"> How do Native Ads Work?</h2> <p class='mt-4 font-size-lg line-height-4'>Native ads, a tactic that supports <a href="https://blog.taboola.com/introductory-guide-performance-marketing/" target="_blank" rel="noopener">performance marketing</a>, work in terms of supply and demand. On the supply side are publishers, with an audience and reach, looking to monetize their sites. On the demand side are advertisers looking to reach an audience and hit goals around awareness, sales, or <a href="https://blog.taboola.com/ultimate-guide-lead-generation-2/" target="_blank" rel="noopener">lead generation</a>.</p> <p class='mt-4 font-size-lg line-height-4'>When a user visits a website with ad space, a publisher’s supply-side platform (SSP) sends a bid request to a demand-side platform (DSP) which sends back an advertiser’s bid and metadata metrics. The advertiser with the winning bid has their ad shown to the user.</p> <h2 class="pt-5 font-size-md font-weight-light">Which Ads are Native and What Do They Look Like?</h2> <p class='mt-4 font-size-lg line-height-4'>At the very core of native ads is the concept of placing ads in a relevant and unobstructive context where they natively fit. Native advertising is most likely to look just like all other articles and pieces of content around it, and especially in cases where the goal is <a href="https://blog.taboola.com/increase-brand-awareness-today/" target="_blank" rel="noopener">brand awareness</a>, you may not see some of the common words you’re accustomed to seeing in advertisements (purchase, subscribe, sign up, etc). <a href="https://blog.taboola.com/effective-native-advertising-examples/" target="_blank" rel="noopener">See examples of native ads.</a></p> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-3 py-0 py-sm-5 mt-5" id="na-channels"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="font-size-lg line-height-4 font-weight-light" >Native Advertising Channels</h2> <p class="mt-2 font-size-lg line-height-4"> Whether its run manually or programmatically, native advertising runs across: <p> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12 col-md-11"> <div class="row section-text "> <div class="col-12 col-md-4"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/what-is-native-advertising-and-native-content_-_-taboola-1.svg" title="How Native Advertising works in Search" alt="How Native Advertising works in Search"> <h3 class="font-weight-bold my-3"> Search </h3> <p class='mt-4 font-size-lg line-height-4'>Search Engines like <a href="https://blog.taboola.com/google-ads-alternative/" target="_blank" rel="noopener">Google</a> and Yahoo pioneered an entirely new form of “native” with their sponsored search results.</p> </div> <div class="col-12 col-md-4"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/native-advertising-taboola-2.svg" title="How Native Advertising works in Social Media" alt="How Native Advertising works in Social Media"> <h3 class="font-weight-bold my-3"> Social </h3> <p class='mt-4 font-size-lg line-height-4'>Social networks like Facebook and Instagram popularized native in-feed and carousel ad formats.</p> </div> <div class="col-12 col-md-4"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/native-advertising-taboola-3.svg" title="How Native Advertising works in websites" alt="How Native Advertising works in websites"> <h3 class="font-weight-bold my-3"> Open Web </h3> <p class='mt-4 font-size-lg line-height-4'><a href="https://blog.taboola.com/native-advertising-platform/" target="_blank" rel="noopener">Content discovery</a> platforms like Taboola power personalized content recommendations and in-feed native ads across popular publisher websites.</p> </div> </div> </div> </div> </div> </section> <section class="section-wrapper na-section na-section-4 py-0 py-sm-5 mt-0 mt-sm-5" id="na-benefits"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="font-size-md line-height-4 font-weight-light">Who Benefits From Native Advertising?</h2> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12"> <div class="row section-text"> <div class="col-12 col-md-12 col-lg-4 mb-5 mb-sm-0 px-3"> <h3 class="font-weight-bold my-3 line-height-4"> Advertisers </h3> <p class='line-height-4'>Fortune 500 brands and fledgling startups alike use native ads to reach audiences at highly impactful moments, when people are already consuming content and open to discovering something new. These campaigns can maximize ad spend and drive goals around high-level brand awareness as well as down-funnel leads and sales.</p> <p class="mt-5 font-size-md-sm"><a href="/advertisers" target="_blank">Learn more about growing your business ></a> </p> </div> <div class="col-12 col-md-12 col-lg-4 mb-5 mb-sm-0 px-3"> <h3 class="font-weight-bold my-3 line-height-4"> Publishers </h3> <p class='line-height-4'><span style="font-weight: 400;">Publishers have embraced native ads as an indispensable tool in monetizing content across platforms and devices. Opt-in native units encourage valuable user actions without sacrificing the overall UX, driving users to high-value pages such as video, </span><a href="https://blog.taboola.com/native-advertising-vs-sponsored-content/" target="_blank" rel="noopener"><span style="font-weight: 400;">sponsored content</span></a><span style="font-weight: 400;">, microsites, and more.</span></p> <p class="mt-5 font-size-md-sm"><a href="/publishers" target="_blank">Learn more about monetizing your website ></a> </p> </div> <div class="col-12 col-md-12 col-lg-4 mb-5 mb-sm-0 px-3"> <h3 class="font-weight-bold my-3 line-height-4"> Users </h3> <p class='line-height-4'><span style="font-weight: 400;">Native ads avoid the disruptive pitfalls of pop-up or pre-roll ads in favor of a more respectful bargain with users, allowing people to discover and engage with branded content they may like on their own terms.</span></p> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-6 my-0 my-sm-5 pb-sm-5 pm-0" id="na-choosing"> <div class="container "> <div class="row d-flex justify-content-between"> <div class="col-12 col-md-5 "> <h2 class="font-size-md line-height-4 font-weight-light mb-4">How to Choose the Right Native Advertising Platform?</h2> <div> <p class='py-2 font-size-lg line-height-4'><img fetchpriority="high" decoding="async" class="alignnone wp-image-1398" src="https://www.taboola.com/wp-content/uploads/2020/06/how-to-choose-the-right-native-advertising-platform-300x125.png" alt="Choosing the right native advertising platform for your" width="459" height="191" srcset="https://www.taboola.com//wp-content/uploads/2020/06/how-to-choose-the-right-native-advertising-platform-300x125.png 300w, https://www.taboola.com//wp-content/uploads/2020/06/how-to-choose-the-right-native-advertising-platform.png 464w" sizes="(max-width: 459px) 100vw, 459px" /></p> <p class='py-2 font-size-lg line-height-4'>In order to maximize the return on any given native advertising initiative, many publishers and advertisers team up with technology partners that can help with aspects such as <a href="https://blog.taboola.com/content-distribution-tools/" target="_blank" rel="noopener">content distribution</a>, audience engagement, cross-platform monetization, and more.</p> <p class='py-2 font-size-lg line-height-4'>In particular, <a href="https://blog.taboola.com/native-advertising-platform/" target="_blank" rel="noopener">content discovery platforms</a> like Taboola have skyrocketed in popularity.</p> <p class='py-2 font-size-lg line-height-4'>They reach billions of users each month and rival the scale of major social networks. These discovery platforms are powered by Facebook-like predictive algorithms that match every online user with the top content items they are most likely to be interested in consuming next.</p> </div> </div> <div class="col-12 col-md-6 mt-5 mt-sm-0 pt-5 pt-sm-0"> <h2 class="font-size-md line-height-4 font-weight-light mb-4">Check out the list of requirements for choosing the right content discovery platform.</h2> <ul class="mt-5"> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Quality of network </h3> Across what kinds of websites and/or page placements is the platform currently deployed? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Tracking </h3> Does the platform provide transparent access to key performance metrics? (e.g. cost-per-acquisition, pages-per-visit, viewable impressions, conversions) </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Scale </h3> How many users does the platform reach in your target regions? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Compatibilty </h3> How well can the platform integrate with various hardware and software solutions? (e.g. devices, operating systems, CRM software) </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Targeting </h3> What kinds of targeting and retargeting capabilities does the platform offer? (e.g. behavioral, demographic, B2B, B2C) </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Service </h3> Does the partner offer a flexible range of self-service and account management support? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Bidding Models </h3> Is the CPC bid set manually for auctions or can the CPC be adjusted to optimize for conversions? Are other models offered like CPA, CPV or CPM? </li> <li class="mb-4 font-size-md"> <h3 class="mb-1 d-block font-weight-bold"> Auction Models </h3> Are auctions transparent? What kinds of auctions are available? </li> </ul> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-7 py-5 mt-5" id="na-nativeunits"> <div class="container py-5"> <div class="row align-items-center text-center justify-content-center"> <div class="col-12 col-md-8"> <div class=""> <h2 class="py-2 font-size-md line-height-4 font-weight-light">What Native Units Are Best For You?</h2> <p class="font-size-lg line-height-4" > <p>Every ad unit performs differently depending on factors such as page placement, audience referral source, and desired post-click behavior. There is no one-size-fits-all solution, but there are some formats that perform well for publishers and advertisers alike, generating a high number of impressions and conversions.</p> </p> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12"> <div class="row section-text mt-4"> <div class="col-12 col-lg-4 "> <div class="row justify-content-center"> <div class="col-12 col-md-5 col-lg-12 mt-3 mt-md-0"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/publisher.svg" alt="Native Advertising unit on a publisher’s homepage" title="Native Advertising unit on a publisher’s homepage" class="translate-up-6"> </div> <div class="col-7 col-md-7 col-lg-12 mt-3 mt-md-0"> <h3 class="font-weight-bold font-size-lg line-height-4 mt-4 mb-3"> Publisher Homepage </h3> <p class='font-size-lg line-height-4 mt-4'>The most impactful option for brand awareness and thought leadership campaigns. Prominent homepage placements generate premium CPCs for publishers and enable advertisers to build trust with audiences through association with the day’s leading editorial headlines.</p> </div> </div> </div> <div class="col-12 col-lg-4 "> <div class="row justify-content-center"> <div class="col-12 col-md-5 col-lg-12 mt-3 mt-md-0"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/mid.svg" alt="Native Advertising unit mid-article" title="Native Advertising unit mid-article" class="translate-up-6"> </div> <div class="col-7 col-md-7 col-lg-12 mt-3 mt-md-0"> <h3 class="font-weight-bold font-size-lg line-height-4 mt-4 mb-3"> Mid Article </h3> <p class='font-size-lg line-height-4 mt-4'>Maximize the value of transient visitors by engaging their curiosity before they click away or return to their social feed. Especially powerful on mobile, mid-article units enable brands to achieve full-screen exposure and publishers to monetize a greater portion of their traffic (through higher viewability rates).</p> </div> </div> </div> <div class="col-12 col-lg-4 "> <div class="row justify-content-center"> <div class="col-12 col-md-5 col-lg-12 mt-3 mt-md-0"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/below.svg" alt="Native Advertising unit below an article" title="Native Advertising unit below an article" class="translate-up-6"> </div> <div class="col-7 col-md-7 col-lg-12 mt-3 mt-md-0"> <h3 class="font-weight-bold font-size-lg line-height-4 mt-4 mb-3"> Below Article </h3> <p class='font-size-lg line-height-4 mt-4'>Recommended for performance advertisers, below-article placements reach audiences at a highly-valuable moment when they have just finished consuming a piece of content and are open to discovering something new. These users report higher post-click engagement than any other referral source (incl. search and social).</p> </div> </div> </div> </div> </div> </div> <div class="row align-items-center text-center justify-content-center"> <div class="col-12 col-md-8"> <div class="text-center"> <a class="btn btn--pill btn--sky-blue btn--large mt-5" href="https://signup.taboola.com/join?lang=en" target="_blank">Start Your Campaign</a> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-8 py-5" id="#"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="py-2 font-size-md line-height-4 font-weight-light text-white">Native Advertising Opportunities</h2> <p class="font-size-lg font-weight-light text-white">Native ads hold a great deal of potential benefits for advertisers, publishers, and users.</p> </div> </div> </div> <div class="row align-items-center py-5 d-flex justify-content-center"> <div class="col-12"> <div class="row section-text justify-content-between mt-5"> <div class="col-12 col-md-4 col-lg-3 text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/icon1.svg" alt="" title="Advertisers can reach audiences at highly impactful moments, when users are open to discovering something new." style="height: 50px"> <p class="font-size-lg font-weight-light text-white mt-5"> Advertisers can reach audiences at highly impactful moments, when users are open to discovering something new. </p> </div> <div class="col-12 col-md-4 col-lg-3 text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/icon2.svg" alt="" title="Publishers are able to monetize their sites without sacrificing a quality user experience." style="height: 50px"> <p class="font-size-lg font-weight-light text-white mt-5"> Publishers are able to monetize their sites without sacrificing a quality user experience. </p> </div> <div class="col-12 col-md-4 col-lg-3 text-center"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/icon3.svg" alt="" title="Users can avoid the disruptive nature of display ads and banner ads, instead engaging with the branded content they might like on their own terms." style="height: 50px"> <p class="font-size-lg font-weight-light text-white mt-5"> Users can avoid the disruptive nature of display ads and banner ads, instead engaging with the branded content they might like on their own terms. </p> </div> </div> </div> </div> </div> </section>  <section class="section-wrapper na-section na-section-5 py-0 py-sm-5 mt-5" id="na-tipsandtricks"> <div class="container py-5"> <div class="row align-items-center text-center"> <div class="col-12 "> <div class=""> <h2 class="font-size-md line-height-4 font-weight-light">More Native Tips and Tricks</h2> </div> </div> </div> <div class="row py-5 d-flex justify-content-left"> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/mediaradar-native-advertising/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-1.png" alt="See how far native ads have come with a round-up of native advertising statistics 2020." title="See how far native ads have come with a round-up of native advertising statistics 2020."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/mediaradar-native-advertising/" target="_blank">See how far native ads have come with a round-up of native advertising statistics 2020.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-ads-vs-display-ads/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-2.png" alt="Learn the difference between native advertising vs. display ads." title="Learn the difference between native advertising vs. display ads."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-ads-vs-display-ads/" target="_blank">Learn the difference between native advertising vs. display ads.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-advertising-platform/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-3.png" alt="Learn how to choose between native advertising networks." title="Learn how to choose between native advertising networks."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-advertising-platform/" target="_blank">Learn how to choose between native advertising networks.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/what-is-programmatic-native-advertising/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-4.png" alt="Learn more about programmatic native advertising." title="Learn more about programmatic native advertising."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/what-is-programmatic-native-advertising/" target="_blank">Learn more about programmatic native advertising.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/how-to-get-started-with-mobile-native-advertising/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-5.png" alt="Find out how to optimize for mobile native advertising." title="Find out how to optimize for mobile native advertising."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/how-to-get-started-with-mobile-native-advertising/" target="_blank">Find out how to optimize for mobile native advertising.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-advertising-best-practices/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-6.png" alt="Get a grasp on native advertising trends & best practices." title="Get a grasp on native advertising trends & best practices."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-advertising-best-practices/" target="_blank">Get a grasp on native advertising trends & best practices.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-advertising-strategy-7-steps-to-building-a-successful-one-for-you/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-7.png" alt="Find out how you can develop a native advertising strategy." title="Find out how you can develop a native advertising strategy."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-advertising-strategy-7-steps-to-building-a-successful-one-for-you/" target="_blank">Find out how you can develop a native advertising strategy.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/native-video-advertising-guide-from-the-experts/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-8.png" alt="See all that can be done with native video advertising." title="See all that can be done with native video advertising."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/native-video-advertising-guide-from-the-experts/" target="_blank">See all that can be done with native video advertising.</a> </p> </div> </div> </div> <div class="col-12 col-lg-4 col-md-6 py-4"> <div class="row"> <div class="col-4 col-md-5"> <a href="https://blog.taboola.com/agency-native-advertising-expert/" target="_blank"> <img src="https://www.taboola.com//wp-content/uploads/2020/06/img-9.png" alt="For agencies, find out how to position as a native advertising agency." title="For agencies, find out how to position as a native advertising agency."> </a> </div> <div class="col-8 col-md-7 no-padding-left section-text"> <p class="font-size-lg line-height-3"> <a class="" href="https://blog.taboola.com/agency-native-advertising-expert/" target="_blank">For agencies, find out how to position as a native advertising agency.</a> </p> </div> </div> </div> </div> </div> </section>  </main> <footer id="site-footer" class="site-footer py-5 border-top" role="contentinfo"> <div class="container"> <div class="row border-bottom pb-5 justify-content-center"> <div class="col-12 col-md-3 col-lg-2 d-block px-0 px-md-3"> <ul class="site-footer__site-links-list "> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">Advertisers</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://www.taboola.com/advertise" target="" class="title ">Advertise</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/awareness" target="" class="title ">Awareness</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/consideration" target="" class="title 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