The blueprint to community-led success

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28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-community-led-growth tag-success-stories "> <section class="post-full-content Community-Led Growth"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-11-05">5 November 2024</time> <span class="reading-time">10 min read</span> </section> <h1 class="post-full-title">The blueprint to community-led success</h1> <section class="post-full-meta"> <a href="/tag/community-led-growth/">Community-Led Growth</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/maria/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/Maria-Pope.jpeg" alt="Maria Pope" /> <section class="author-card-content"> <h4 class="author-card-name">Maria Pope</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/11/The-blueprint-to-community-led-success.png);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p><em>This article was taken from Maria's appearance at the Community-Led Summit in Boston.</em></p><hr><p>Unleashing human potential lies at the heart of community-led success. </p><p>I’m Maria Pope, Head of Community at Carta, and over my career, I’ve seen how fostering genuine connections within communities can drive transformative impact, not just within companies, but across industries. </p><p>Through my journey, I’ve come to believe that community work is a catalyst for change – one that builds a more equitable, inclusive future. </p><p>In this article, I’ll walk through the roadmap for community success, sharing insights into setting meaningful goals, sustaining the leader’s well-being, and creating lasting support systems. </p><h2 id="the-power-of-community-work">The power of community work</h2><p>The community field has transformed in the last decade. When I started my career, community building wasn’t even on the radar as a formal role. Today, it’s an established, growing profession. </p><p>But why do we choose to work in community? The answer, for me, is simple yet profound: it’s all about unleashing human potential.</p><p>Yes, we work for companies with goals and bottom lines. But at the core, community leaders like us are here to connect, facilitate, and inspire growth across a wide range of industries. </p><p>I work in finance, but others in this field bring community to sectors like travel and <a href="https://www.communityledgrowth.com/how-community-marketing-and-customer-success-teams-can-work-together/"><u>customer success</u></a>. No matter the industry, we’re all focused on empowering others to reach their potential and achieve greater things.</p><p>At Carta, I have the privilege of working in private markets, engaging with entrepreneurs and investors who drive innovation and economic growth. This is just one way I get to witness and contribute to the unleashing of human potential, a concept that is deeply meaningful to me. </p><p>For us in community, the vision is clear: we see a future yet to be realized. We believe that by investing in our communities, we’re working toward a more equitable world.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.communityledgrowth.com/how-community-marketing-and-customer-success-teams-can-work-together/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How community and customer success teams can work together</div><div class="kg-bookmark-description">The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.communityledgrowth.com/content/images/size/w256h256/2024/07/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Community-Led Alliance</span><span class="kg-bookmark-publisher">Jade Warne</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.communityledgrowth.com/content/images/size/w1200/2023/01/markus-winkler-aYPtEknQmXE-unsplash--1-.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="building-community-at-carta">Building community at Carta</h2><p>At Carta, we’re working to create a supportive community for entrepreneurs and investors alike. Carta is a B2B SaaS fintech company that serves the private market ecosystem. We help entrepreneurs manage their cap tables — essentially, digitalizing ownership records that used to be stored on paper in file cabinets. This modernization brought a new level of transparency and accessibility to founders and their early stakeholders, from investors to early employees.</p><p>Our initial focus was on serving founders, but as we grew, we recognized the importance of engaging the entire private market ecosystem, including venture capital (VC) investors. </p><p>Now, we cater to both founders and funders, which allows us to create a more robust infrastructure for private markets. Working in the marketing organization at Carta, my role is to "bring the soul of Carta to market." This means sharing our mission, our passion, and our commitment to a more equitable world through broadening access to ownership in companies.</p><p>Our work at Carta is guided by a theory of change. We believe that by supporting founders and funders, we’re fostering new wealth creation, ultimately contributing to a more equitable world. Our vision for equity isn’t just about venture-backed companies like Klaviyo or Carta itself; it extends to everyone, including smaller businesses on the streets of our neighborhoods. </p><p>Carta recently launched an LLC product to support these everyday entrepreneurs. From startups seeking their first round of funding to companies on the path to IPO, we’re here for the entire spectrum.</p><h3 id="the-impact-of-community-work-at-carta">The impact of community work at Carta</h3><p>This mission-driven approach resonates deeply with me and has roots in my experience at <a href="https://www.blackgirlventures.org/"><u>Black Girl Ventures</u></a>, where I saw firsthand how supporting entrepreneurs could be a catalyst for economic and social change. </p><p>The founders we support aren’t just working toward exits or IPOs — achievements that can take a decade or more. They’re also hiring people, building networks, and reinvesting in their own communities. </p><p>Through these efforts, I believe we’re helping to create a world where everyone, regardless of background, has the opportunity to build a business and contribute to their community.</p><h3 id="my-roadmap-for-community-led-success">My roadmap for community-led success</h3><p>Over the years, I’ve had the opportunity to manage three distinct communities: Black Girl Ventures, Republic (an investor-focused community in Florida), and now, Carta. Through these experiences, I’ve refined a roadmap for community success. </p><p>Each of these communities has taught me something unique, yet they all underscore the importance of an inclusive, mission-driven approach that centers on empowering individuals to build and sustain impactful businesses.</p><p>In the sections ahead, I’ll dive deeper into this roadmap, exploring the tools, strategies, and mindset shifts that can help any community thrive. From nurturing early-stage startups to guiding mature companies, these insights can help leaders in any sector build successful, resilient communities.</p><h2 id="charting-the-path-setting-clear-goals">Charting the path: Setting clear goals</h2><p>To create a sustainable roadmap for community success, we need clarity on where we’re headed and how we’ll get there. </p><p>I lean heavily on strategic planning, drawing from frameworks like the “SPACES” model. If you haven’t explored it, I highly recommend checking out The Business of Belonging, which is a valuable resource for community builders. </p><p>This model lays out six key pillars for how community can contribute to business goals, offering a foundation for aligning community impact with overall business objectives.</p><p>At Carta, I focus on three pillars within this framework that align directly with our business priorities. I establish clear annual and quarterly goals and ensure they ladder up to our broader business objectives. </p><p>Each company’s needs vary — some prioritize product innovation, others drive growth through sales, and some focus on fostering engagement within internal communities. By defining our direction, I have a clearer vision of how our community efforts contribute to the company's growth and mission.</p><h3 id="rallying-internal-and-external-allies">Rallying internal and external allies</h3><p>Knowing our goals is essential, but equally important is understanding who’s on this journey with us. In community work, our partners are both internal and external. </p><p>My internal collaborators at Carta include teams in business development, sales, and marketing, who play crucial roles in aligning our community initiatives with broader company objectives. Building these internal relationships is as vital as engaging with our external community.</p><p>Because I lead a small team, I often find myself pitching the value of community internally. This isn’t just about getting buy-in; it’s about clearly communicating the tangible benefits our community initiatives bring. It takes time to build these relationships, but gathering this support means we’re all rowing in the same direction.</p><h3 id="strategies-and-tactics">Strategies and tactics</h3><p>With our goals in place and our allies onboard, the next question is how we actually move forward. For me, events and <a href="https://www.communityledgrowth.com/top-community-engagement-strategies-you-should-try/"><u>strategic engagements</u></a> play a central role in building relationships, especially in private markets. </p><p>Events — whether in-person or virtual — allow us to connect deeply with our audience. Recently, I’ve experimented with giveaways as a tactic. Launching a giveaway on LinkedIn can feel like a leap of faith, but it’s an engaging way to bring people into the fold.</p><p>Building high-touch relationships is especially critical with venture capitalists, who can be tough to engage. Hosting well-designed, elevated events creates spaces for connection and trust-building, which is essential in this sector. </p><p>These gatherings are our highways, the main routes that help us reach our goals and build a strong community along the way.</p><h3 id="feedback-loops-and-reflection">Feedback loops and reflection</h3><p>As with any journey, it’s easy to veer off course without regular check-ins. Feedback loops are essential for tracking our progress and making necessary adjustments. After every event or initiative, I take the time to reflect: Was this worth the effort? What could be improved? Setting up a system for monthly, quarterly, and annual reflections allows me to stay aligned with our business goals and adapt as needed.</p><p>For larger teams, this might mean collaborative discussions, while for someone in my role, it often means individual reflection and then communicating insights to leadership. Maintaining these feedback mechanisms helps ensure we’re on track, allowing us to course-correct when necessary.</p><h3 id="staying-energized-and-flexible">Staying energized and flexible</h3><p>Community work is demanding, but it’s also deeply fulfilling. If we’re not having fun, it’s unlikely the communities we serve will either. </p><p>Bringing energy and enthusiasm to our work is essential. Sometimes this means going to events that rejuvenate us or setting aside time for experiences that keep us motivated.</p><p>Flexibility is also critical. Just like a road trip with unexpected turns, community work requires adaptability. I plan for this by setting aside flexible budget items. These “to be determined” funds allow me to pivot quickly, adjusting plans when new opportunities or needs arise.</p><h3 id="sustaining-energy-in-community-work">Sustaining energy in community work</h3><p>On any long road trip, you have to stop to refuel — the same goes for community work. It’s important to pause, recharge, and find ways to stay energized. Whether it’s a quick coffee break, a chat with a colleague, or a moment of quiet reflection, these pit stops keep us going. </p><p>We need to fuel not just our programs, but ourselves, as our energy directly impacts the health and vibrancy of the communities we support.</p><p>So as we navigate this roadmap, let’s remember the importance of staying aligned, remaining adaptable, and ensuring we’re enjoying the ride. The road may be winding, but with the right approach, we’re equipped to reach our destination and inspire those along for the journey.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.communityledgrowth.com/top-community-engagement-strategies-you-should-try/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top community engagement strategies you should try</div><div class="kg-bookmark-description">To build a successful community, community managers need to implement a range of engagement strategies designed to encourage day-to-day interactions and the growth of their communities.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.communityledgrowth.com/content/images/size/w256h256/2024/07/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Community-Led Alliance</span><span class="kg-bookmark-publisher">Hannah Wesson</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.communityledgrowth.com/content/images/size/w1200/2024/05/priscilla-du-preez-XkKCui44iM0-unsplash.jpeg" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="prioritizing-the-health-of-the-leader">Prioritizing the health of the leader</h2><p>As community leaders, we often focus on the people we serve, our companies, and our goals. But one of the most essential — yet often overlooked — parts of community work is the health and well-being of the leader: you. </p><p>Without nurturing ourselves, the work and communities we strive to build won’t reach their full potential.</p><p>So, here’s my challenge: who is your community? We spend so much time thinking about the people we support, but who supports you? Who are those individuals in your life, both professionally and personally, that help you recharge and check in on your well-being? </p><p>They could be colleagues, a close friend, a spouse, or even mentors who understand the demands of your role. These are the people who can sense when you’re feeling drained, stuck, or in need of a breakthrough.</p><p>If it helps, consider creating your own "board of directors," your own <a href="https://certified.thealliance.io/course/c-suite-masterclass?ref=communityledgrowth.com&__hstc=175915773.33f74f59b523ff04d2afd30ec33bfd9a.1713357844483.1730369329334.1730808070717.33&__hssc=175915773.1.1730808070717&__hsfp=1459640511"><u>C-suite</u></a>. These are the people you go to for advice on big decisions, the ones who help you stay grounded and keep you aligned with your values. Building a personal support network — your own community — is essential to sustaining your energy and enthusiasm.</p><h3 id="building-sustainable-habits">Building sustainable habits</h3><p>I’ve been exploring and implementing what I call “rhythms for renewal” — sustainable practices that allow me to recharge regularly. Instead of waiting until burnout strikes, I plan for these moments proactively. </p><p>Here’s how I approach it:</p><ol><li><strong>Annual and quarterly renewal:</strong> I schedule time off in advance, rather than using personal time reactively. For example, I set aside at least one day per quarter for myself. If I don’t need it when the time comes, that’s fine; but if I do, it’s already booked.</li><li><strong>Flexing work hours:</strong> Community work often involves events outside regular work hours — dinners, happy hours, conferences. These events require significant energy, sometimes more than a standard workday. So, I flex my hours accordingly. I make sure to take time off or adjust my schedule after intensive events, which helps maintain my energy levels.</li><li><strong>Setting boundaries at conferences:</strong> Conferences are a perfect opportunity to invest in yourself — to learn, grow, and connect with other community professionals. I’ve learned (sometimes the hard way) that it’s essential to fully immerse in these moments. So I turn off Slack, silence email notifications, and let go of the need to manage my online community while attending an event. This boundary helps me stay present, absorb more, and make the most of the experience.</li></ol><h3 id="fueling-yourself-to-fuel-others">Fueling yourself to fuel others</h3><p>Community work is all about creating spaces where people feel connected and valued. But we can’t do that effectively if we’re running on empty. </p><p>Like any road trip, you need to refuel along the way. Make regular stops — “pit stops” — that replenish your energy and keep you grounded. These moments don’t just help you; they ensure you have the capacity to give back to your community in a meaningful way.</p><p>Investing in your own growth, health, and well-being isn’t selfish; it’s essential. Our communities are resilient, but their potential is magnified when we, as leaders, are energized, supported, and present. </p><p>So take care of yourself, plan for rest, and remember that thriving as a leader is the key to helping your community thrive as well.</p><h2 id="let%E2%80%99s-do-this-together">Let’s do this together</h2><p>As community builders, we’re here to bring people together, and this work isn’t meant to be done in isolation. </p><p>But the irony is that we often lack the support systems we help create for others. We’re the ones constantly giving, creating, and pouring out to others, and it’s easy to forget to nurture our own needs.</p><p>My final encouragement is this: lean on your fellow community builders. Look around at your team, the people in your field, and the individuals in this space who understand the highs and lows of community work. </p><p>Use this network to create sustainable rhythms and support systems for yourself, because ultimately, there is a limit to what we can achieve without taking care of our well-being.</p><p>Remember, whether you’re building a community from scratch or joining an established team, this work is a long-term investment. The rewards — for both your organization and your community — grow exponentially over time. </p><p>There will be challenging moments, times when it feels like an uphill battle, but breakthrough is always on the horizon.</p><p>Find those who are in your corner, who can cheer you on and be your own community. Surround yourself with those who believe in the value of what you’re doing, because this work is catalytic and has the power to create lasting change.</p><p>I’m excited to see where the community space goes in the next five to ten years, and I have no doubt that the impact we’re creating now will lay the foundation for a more connected, equitable world. Let’s keep going, together.</p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192.png" alt="Community-Led Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> <a class="button large primary" href="/membership/">Learn more</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192.png" alt="Community-Led Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/maria/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/Maria-Pope.jpeg" alt="Maria Pope" /> <section class="author-card-content"> <h4 class="author-card-name">Maria Pope</h4> <p>Head of Community at Carta</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/community-led-growth/">Community-Led Growth</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/community-management-go-to-market/"> <img class="post-card-image" src="/content/images/size/w800/2025/02/CLA_Website_Article_Images_Doodles--1-.jpg" alt="How community management became the most powerful go-to-market tool" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/community-management-go-to-market/"> <header class="post-card-header"> <h2 class="post-card-title">How community management became the most powerful go-to-market tool</h2> </header> <section class="post-card-excerpt"> <p>While traditional GTM motions rely on sales or product-led tactics, a community-led approach turns engaged users into loyal advocates who drive organic adoption, retention, and brand amplification....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/global-community-management/"> <img class="post-card-image" src="/content/images/size/w800/2025/01/CLA_Website_Article_Images_Author_Highlight--3-.jpg" alt="Global community management: Strategies for impact and engagement" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/global-community-management/"> <header class="post-card-header"> <h2 class="post-card-title">Global community management: Strategies for impact and engagement</h2> </header> <section class="post-card-excerpt"> <p>Expanding into international markets has become a key growth strategy for modern businesses. 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