THIS - Success Case Study

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timeout: 3000 // }); // }) document.addEventListener('DOMContentLoaded', function () { jQuery(document).foundation(); togglerInit(); menuInit(); // }); </script> <link href="https://www.globaldata.com/store/report/this-case-study/" rel="canonical" /> <script>document.documentElement.className = document.documentElement.className + ' yes-js js_active js'</script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <meta name="description" content=""THIS - Success Case Study" is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This isn't Meat is a premium alternative meat producer, with a particular focus on chicken and bacon products. This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This isn't Meat brand focused on a small product range with the intention of being the "go-to" meat alternative brand in the chicken and bacon meat sub-segments.. This study looks at the success of this innovation and what key take-outs brands and manufacturers should take from this launch for future product development." /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="THIS - Success Case Study" /> <meta property="og:description" content=""THIS - Success Case Study" is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This isn't Meat is a premium alternative meat producer, with a particular focus on chicken and bacon products. This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This isn't Meat brand focused on a small product range with the intention of being the "go-to" meat alternative brand in the chicken and bacon meat sub-segments.. 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</div> <span class="single_post_id" style="display:none;">1959964</span> <span class="cart_total_val" style="display:none;">1</span> <span style="display:none;" class="report_type">Standard</span> <div class="grid-container fluid reporting-headline bg-word-web"> <div class="grid-container"> <div class="grid-x"> <div class="cell medium-10 large-10"> <div class="body"> <h1 class="decor-alpha">THIS – Success Case Study</h1> <p class="source">Powered by <img class="gd-logo" src="https://www.globaldata.com/store/wp-content/themes/html5blank/assets/img/logo/gd_blue.png" alt="GD logo" width="110" height="20"></p> <p class="show-for-medium">All the vital news, analysis, and commentary curated by our industry experts.</p> <div class="report-singular side-by-side"> <div class="price"> <span>$595</span> </div> <div class="button-collection"> <a class="button bg-contrast" onclick="addingtocart('1959964', 'quick_buy', '0')">Buy Report</a> <a class="button hollow view-sample" 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35.3c25.6-1.4 54.6-11.4 59.5-73.2c-13.2-2.9-27.8-4.4-43.4-4.4c-4.8 0-9.6 .1-14.4 .4c-42.9 2.4-57.2 23.2-56.2 41.8l-.1 .1z"/></svg> <span >Share on Threads</span> </a> </li> <li role="menuitem"> <a href="mailto:?subject=Thought%20you%20might%20be%20interested%20in%20this%20report%20from%20GlobalData&body=Hi%20–%20check%20out%20this%20report%20from%20GlobalData%0A%0Ahttps://www.globaldata.com/store/report/this-case-study/?utm_source=RS%26utm_medium=recommend%26utm_campaign=shareviaemail%0A"> <i class="gd-ico gd-contact-email-address " ></i> <span >Share via Email</span> </a> </li> <li role="menuitem"> <a id="copy_link" href="https://www.globaldata.com/store/report/this-case-study/?utm_source=RS&utm_medium=recommend&utm_campaign=shareviaemail"> <i class="gd-ico gd-clip " ></i> <span >Copy Link</span> </a> </li> </ul> </div> </div> </div> </div> </main> </header> </div> <div class="cell medium-8 large-9"> <div class="menu-revealer hide-for-medium" data-responsive-toggle="TabReport" data-hide-for="medium"> <a class="button clear" data-toggle="TabReport" data-stick='{"top":"pg-top","class":["stick"]}'> <span >Select Item</span><i class="gd-ico gd-chevron-down color-border" data-toggler='gd-chevron-down gd-chevron-up'></i> </a> </div> <ul class="tabs unbound" id="TabReport" data-tabs data-menu-revealer data-stick='{"top":"pg-top","class":["stick"]}'> <li class="tabs-title is-active"> <a data-tabs-target="TabReport_0" href="#TabReport_0"><span>Report Overview</span></a> </li> <li class="tabs-title"> <a data-tabs-target="TabReport_1" href="#TabReport_1"><span>Key Players</span></a> </li> <li class="tabs-title"> <a data-tabs-target="TabReport_2" href="#TabReport_2"><span>Table of Contents</span></a> </li> </ul> <div class="tabs-content unbound" data-tabs-content="TabReport"> <div class="tabs-panel is-active" id="TabReport_0"> <div> <p>"THIS – Success Case Study" is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This isn't Meat is a premium alternative meat producer, with a particular focus on chicken and bacon products.</p> <p>This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This isn't Meat brand focused on a small product range with the intention of being the "go-to" meat alternative brand in the chicken and bacon meat sub-segments.. This study looks at the success of this innovation and what key take-outs brands and manufacturers should take from this launch for future product development.</p> <h2>Scope</h2> <p>– Growing consumer interest in environmental sustainability and animal-welfare has driven a number of meat eaters to look for alternatives to traditionally popular meat products such as chicken and bacon.<br /><p>– This isn't Meat's unusual and bold marketing has driven them to the front of consumers' minds when looking for alternatives to meat.</p><p> <h2>Reasons to Buy</h2> <p>– Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.<br /><p>– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.<br /><p>– Understand the relevant consumer trends and attitudes that drive and support innovation success.</p><p> </span> </div> </div> <div class="tabs-panel" id="TabReport_1"> <span>THIS</span><br/> </div> <div class="tabs-panel" id="TabReport_2"> <div> <h2>Table of Contents </h2> <div class="tblc_show_hide removebrtag hidecontentdata" id="tblc_content"> <p>Table of Contents<br /><p>What?<br /><p>Why?<br /><p>Take-Outs<br /><p>Appendix</p><p> </div> </div> </div> <div class="tabs-panel" id="TabReport_3"> <div> </div> </div> <div class="tabs-panel" id="TabReport_4"> <div> </div> </div> <div class="tabs-panel" id="TabReport_5"> <div class="grid-x"> <div class="cell"> <h2>Frequently asked questions</h2> </div> <div class="cell"> <ul class="accordion faq" data-accordion data-allow-all-closed="true" data-multi-expand="true"> </ul> </div> </div> </div> </div> </div> <div class="cell medium-4 large-3"> <figure> <img class="hide-for-small show-for-medium" width="280" height="157" src="https://www.globaldata.com/store/wp-content/uploads/sites/2/2023/11/PowerGRC.webp" alt="THIS – Success Case Study standard reports" loading="lazy"> </figure> <div class="report-subscription " data-stick='{"event":"level-to-pg-top","for":"report-subscription-level-stickto","class":["compact","stick"],"top":"pg-top","topextra":"10"}'> <div class="ddp-button-group"> <span>Currency</span> <a class="brand trim clear button rotator" data-toggle="ddp-header-action-" data-ddp-transpose> <span class="check-currency currency_color" data-value="currency">USD</span> </a> <span class="brand trim clear button rotator" data-toggle="ddp-header-action-" data-ddp-transpose><i class="gd-ico gd-chevron-down color-border" ></i></span> </div> <span ><div id="ddp-header-action-" class="dropdown-pane gutter-collapse " data-v-offset="6" data-close-on-click="true" data-dropdown> <ul id="DDPMenuddp-header-action-" class="menu vertical dropdown currency right js-currency-chooser convertjssingle" data-dropdown-menu data-disable-hover="true" data-click-open="true" > <li role="menuitem"><span class="info">Currency Conversion is for Indicative purpose only. 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