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专访潍柴英致汽车总经理叶子青_业问_新浪汽车_新浪网
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src="http://i1.sinaimg.cn/qc/2015/0819/U7162P33DT20150819160941.jpg" width="614" height="314" alt="" title="叶子青"/></a></span> <span class="none"><a target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358.shtml"><img src="http://i3.sinaimg.cn/qc/2015/0819/U7162P33DT20150819155637.jpg" width="614" height="314" alt="" title="叶子青"/></a></span> <span class="none"><a target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p2.shtml"><img src="http://i2.sinaimg.cn/qc/2015/0819/U7162P33DT20150819165158.jpg" width="614" height="314" alt="" title="叶子青"/></a></span> <div class="tab"> <ul> <li class="current">1</li> <li>2</li> <li>3</li> </ul> </div> </div> <div class="subnav_right"> <h3>导语</h3> <p>似乎一切的混搭都是充满新生与美好。</p> <p>重庆是一座山城，山中有城，城中有山，错落有致的景象让人移不开眼。</p> <p>潍柴英致的总部坐落在重庆，目前，以叶子青为首的研发团队，正在做着一件“混搭”的事，那就是将“人”与“汽车”通过一块屏幕相联系，让车主在行驶的路上就可享受更多的生活场景。</p> <h2>人物<span>潍柴英致汽车总经理叶子青</span></h2> <p>吉利的李书福曾把汽车比喻为“四个轮子上的沙发”、“四个轮子上的电脑”。那么英致正在努力的，就是让汽车“不只是四个轮子上的电脑”。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358.shtml">[详细]</a></p> </div> </div> </div><div class="wrap"> <div class="main"> <ul> <li> <h2><span class="num1"></span>智能汽车的痛点在“人” </h2> <div class="plist"> <p><strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p2.shtml">潍柴英致全力发展互联网汽车</a></strong><br /> 2013年成立的潍柴英致本是一个年轻的品牌，但其发展的脚步却不慢。2014年，英致第一款瞄准了SUV市场的G3推出，在汽车圈引发不小反响；2015年，英致737又将目光锁定在“国内首款互联网汽车”上面。 <a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p2.shtml">[全文]</a><br> 潍柴英致的总经理叶子青介绍，早在几年前，英致的团队已经着手研究互联网。调研的内容不仅是互联网之于车的变化，而是囊括了互联网下人们生活方方面面的改变，并试图将营造的众多场景，在英致的产品中涵盖进来。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p2.shtml">[全文]</a> </p> <p class="last"> <strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p2.shtml">真正的互联网汽车是智能的</a></strong><br /> “早晨起来忘带手机，在车上按下键子，就可拨通电话。”叶子青认为这些日常生活当中分分秒秒都在发生的事情才是智能汽车的“痛点”所在。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p2.shtml">[全文]</a><br> 叶子青表示，和朋友谈事情，专人将你的车开走保养。边谈事情，边通过手机观察车的位置、服务进展。过去的智能汽车或许还是“四个轮子上的电脑”，如今的互联网汽车完全超越了这个概念，电脑只是一种工具，而真正的互联网汽车是智能的，完全是根据人的需要，来提供各种各样的服务。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p2.shtml">[全文]</a> </p><br> </div> </li> <li> <h2><span class="num2"></span>英致737是个什么车？ </h2> <div class="plist"> <p><strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p3.shtml">英致第一款智能车为何名“737”</a></strong><br /> “如果英致是这款车的姓，那么737就是她的名。”在叶子青看来，英致737更像是一个新生儿，“第一个7代表她可以坐7个人，7个人意味着可以带3代人，同时她是一款3排座的车，这是3的意义所在。第二个7代表她是一个小强，拥有700公斤的承载。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p3.shtml">[全文]</a><br> 叶子青认为“英致737”应该和波音737一样，是先进技术集成的产品，在产品操控性、动力性、空间使用性和互联网功能等方面集成当前最先进的技术，对细分市场带来颠覆性的改变。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p3.shtml">[全文]</a> <p class="last"> <strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p3.shtml">英致737将于9月8日上市</a></strong><br/> 据悉，英致737是潍柴进军乘用车领域的第二款车型，历经3年研发，于今年的7月28日在重庆下线，正式上市被安排9月8日。相比较市面上即将推出的智能汽车，叶子青将优势概括为3点：一是快，二是新，三是全方位。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p3.shtml">[全文]</a> <br> 相较于传统汽车，英致737还配备了“黄金动力系统”，叶子青介绍，“英致737有1.5L及1.5T两款动力总成，搭载德国格特拉克手动变速箱和比利时邦奇CVT变速箱，具有高加速性、低油耗、寿命长、运行震动小、噪音低等等优点。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p3.shtml">[全文]</a></p> </p> </div> </li> <li> <h2><span class="num3"></span>米图定义“人工智能” </h2> <div class="plist"> <p><strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p4.shtml">“米图”深化人们对于智能车的认知</a></strong><br /> 叶子青认为，未来汽车在车身、底盘系统上的变化空间有限，动力系统、电子电器系统的创新将会引发汽车产业的革命。特斯拉的问世，开拓了人们对于新能源动力的理解。英致737搭载的“米图”系统，也将深化人们对于汽车智能行驶的认知。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p4.shtml">[全文]</a><br> 英致737搭载的智能系统，由叶子青团队自主研发，基于安卓软件系统和freescale硬件系统，在16寸大屏上呈现出来，可通过4G与互联网相连。具有车辆信息监测、生活APP功能群、手机互联、车载办公等功能模块。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p4.shtml">[全文]</a><br> <p class="last"> <strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p4.shtml">“米图”很好的解决了互联网安全问题</a></strong><br /> 尽管米图能够向消费者提供愈加丰富的互联网体验，但消费者对于互联网在“安全”层面的担忧也一样存在。但米图在安全问题上所下的功夫能够让这些担忧迎刃而解。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p4.shtml">[全文]</a><br> 为保证隐私安全，米图设有“车主”与“游客”模式，借给亲友开车时，不必担心隐私泄露；为了平衡“安全”与“娱乐”，车速升至5公里/小时后，娱乐功能也将自动关闭；在车辆遭窃时，内置的定位追踪会派上用场，车主可向厂家申请提取车辆定位信息，便于找回车辆。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p4.shtml">[全文]</a></p> </div> </li> <li> <h2><span class="num4"></span>“商转乘” 缔造第二个辉煌 </h2> <div class="plist"> <p><strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p5.shtml">潍柴尝试“商转乘”</a></strong><br /> 众所周知，乘用车领域已然是一片红海，竞争非常激烈。英致品牌是潍柴“商转乘”的一个尝试，矢志杀入乘用车，是在为潍柴的战略布局占得一席之地。叶子青如是说，“这是在为潍柴创造第二个辉煌。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p5.shtml">[全文]</a><br> 实际上，英致品牌是围绕潍柴动力在做产业生态圈或价值链。叶子青介绍，“进入乘用车领域，是企业两条腿走路的战略部署。虽然商用车和乘用车分属两个市场，但整体来看，二者同属制造行业。乘用车与潍柴动力的业务高度关联。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p5.shtml">[全文]</a> </p> <p class="last"> <strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p5.shtml">不求遍地开花 只求稀缺领域独秀</a></strong><br /> 英致在品牌历史、知名度、销售渠道等方面有着弱势，叶子青表示并不担心，“后来者有后来者的优势，技术的变革会给我们带来机会。” 未来的几年内，英致或将专注做好细分领域，“我们不求遍地开花，我们只求在几个稀缺领域里能够独秀，比如说SUV、MPV、皮卡。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p5.shtml">[全文]</a><br> 2015年以来，中国车市遭遇了新常态，英致依然看好车市，“中国汽车行业每隔几年就有销量的拐点，今年也是调整期。我们可以利用这一段时间，开发好产品，准备迎接下一个高潮的到来。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p5.shtml">[全文]</a> </p> </div> </li> <li> <h2><span class="num5"></span>英致未来规划 </h2> <div class="plist"> <p><strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p6.shtml">加快新车投放速度</a></strong><br /> 加快新车投放的进度，将是英致应对市场变化的举措，预计今年年底，潍柴英致的问市产品将达4款。G5是G3的衍生车型，定位为7座的SUV，在底盘设计、越野性能方面，较之G3更为优越；727比737定位稍低，主打经济实用，是应对大品牌渠道下沉的策略车型，对标竞品为五菱宏光S。<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p6.shtml">[全文]</a><br> 很多人认为英致等新兴品牌的发展，得益于便宜价格，市场针对城镇与农村。目前，一线城市趋于饱和，通用等大品牌正在渠道下沉。严峻形势，英致依然有出路可循，“大品牌有它的优势，新公司也有自己的优势。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p6.shtml">[全文]</a> </p> <p class="last"> <strong><a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p6.shtml">英致三步走战略</a></strong><br /> 官网上公布了企业的三步走战略：第一步是打基础，第二步为大跨越，第三步是国际化。叶子青认为如今的英致仍处于打基础阶段，“今年3月底，实际上走完了第一步的第一阶段，建立起主机厂平台、建立起两商体系。目前，我们正处于第一步中的第二阶段，就是说我们要加速发展，推出系列产品。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p6.shtml">[全文]</a><br> 中国的造车技术早已在国际上具备了竞争力，海外战略也受到了英致的重视，叶子青透露，“我们已经和20多个国家建立起初步的贸易关系，海外步伐会越来越快，今年10月之前，希望能够把我们的品牌带到国际上去。”<a title="" target="_blank" href="http://auto.sina.com.cn/chat/2015-08-18/detail-ifxfxzzn7559358-p6.shtml">[全文]</a> </p> </div> </li> <li> <h2><span 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type="text/javascript" src="http://t.auto.sina.com.cn/js/ssoconfig.js"></script> <script type="text/javascript" src="http://i.sso.sina.com.cn/js/ssologin.js"></script> <script type="text/javascript" src="http://auto.sina.com.cn/683/2011/0414/shchezhan_login.js"></script> <script> //焦点广告 jQuery(function(){ var len = jQuery(".tab li").length; var index = 1; jQuery(".tab li").click(function(){ index = jQuery(".tab li").index(this); showImg(index); }); jQuery('.subnav_left').hover(function(){ if(MyTime){ clearInterval(MyTime); } },function(){ MyTime = setInterval(function(){ showImg(index) index++; if(index==len){index=0;} } , 6000); }); var MyTime = setInterval(function(){ showImg(index) index++; if(index==len){index=0;} } , 6000); }) function showImg(i){ jQuery(".subnav_left span").hide(); jQuery(".subnav_left span").stop(true,false).eq(i).fadeIn(800); jQuery(".tab li") .eq(i).addClass("current") .siblings().removeClass("current"); } //滚动 jQuery(function(){ var page = 1; var len = Math.ceil(jQuery('.sc>ul>li').length/2); var t_width = Math.ceil(jQuery(".sc>ul>li:first").width()*2+60); jQuery('.btright').click(function(){ if( !jQuery('.sc>ul').is(":animated") ){ if( page == len ){ jQuery('.sc>ul').animate({marginLeft:'0'}, 500); page = 1; }else{ jQuery('.sc>ul').animate({marginLeft:'-='+t_width}, 800); page++; } } }); jQuery('.btleft').click(function(){ if( !jQuery('.sc>ul').is(":animated") ){ if( page == 1 ){ jQuery('.sc>ul').animate({marginLeft:'-='+t_width*(len-1)}, 500); page = len; }else{ jQuery('.sc>ul').animate({marginLeft:'+='+t_width}, 800); page--; } } }); })</script> <script language="javascript" type="text/javascript"> //粉丝数 $.getJSON("http://t.auto.sina.com.cn/interface/auto_t_users_show_by_uids.php?callback=?", {"ids":"1644088831" }, function(data){ //$(".weibo_up_left img").attr("src",data[0].profile_image_url); //$(".weibo_up_right strong").text(data[0].name); $(".gz").text(data[0].friends_count); $(".fs").text(data[0].followers_count); $(".wb").text(data[0].statuses_count); }); //登录 if(userinfo.dquid.uid){ $.getJSON("http://t.auto.sina.com.cn/interface/auto_t_friendships_show.php?callback=?", {"source_id":userinfo.dquid.uid,"target_ids":2164049175 }, function(data){ if(data[0].followed==true){ $(".guanzhu span").text(""); $(".guanzhu").addClass("yiguanzhu"); $(".guanzhu em").text("已关注"); }else{ $(".guanzhu").click(function(){ $("#pub").submit(); $(".guanzhu span").text(""); $(".guanzhu").addClass("yiguanzhu"); $(".guanzhu em").text("已关注"); }); } }); }else{ $(".guanzhu em").click(function(){ openLogin(); }); } </script> <!--弹出登录框 End--> <script language="javascript" type="text/javascript"> //弹出推荐给朋友框 function coment_friend(title){ if(userinfo.dquid.uid){ var wHeight = jQuery(document).height(); var wWidth = jQuery(document).width()/2-272; var scrtp= parseInt(jQuery(document).scrollTop()+300); jQuery("#c_content").val(""); jQuery("#c_content").val("快来看看 @"+title+" 的微博"); jQuery("#coment-t").val("把"+title+"推荐给朋友"); 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action="http://t.auto.sina.com.cn/test/upload_js.php" name="pub"> <input type="hidden" value="pub" name="opt"> <div class="liyou">说说推荐理由吧:</div> <div id="publisher_info2" class="zsxz">你还可以输入<span id="StrLength2">100</span>字</div> <div style="display: none;" id="StrErr2">字数超过限制</div> <textarea class="fbk" name="content" cols="" rows="" id="c_content" onKeyUp="checkInputLength2(this,100)"></textarea> <div class="btnd"> <input type="submit" value="发布" name="fabu" title="发布" id="fbconment"> <input name="" class="close" type="button" value="取消" /> </div> </form> </div> <!--弹出推荐给朋友框 End--> <!-- body code begin --> <!-- SSO_UPDATECOOKIE_START --> <script type="text/javascript">var sinaSSOManager=sinaSSOManager||{};sinaSSOManager.q=function(b){if(typeof b!="object"){return""}var a=new Array();for(key in b){a.push(key+"="+encodeURIComponent(b[key]))}return a.join("&")};sinaSSOManager.es=function(f,d,e){var c=document.getElementsByTagName("head")[0];var 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