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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.truste.com/blog/?m=200909","20110722075135","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1311321095"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <title>TRUSTe Blog » 2009 » September</title> <meta http-equiv="Content-Type" content="UTF-8"/> <meta name="generator" content="WordPress 3.0.3"/> <link rel="stylesheet" href="https://web.archive.org/web/20110722075135cs_/http://www.truste.com/blog/wp-content/themes/blix/style.css" type="text/css" media="screen, projection"/> <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?feed=rss2"/> <link rel="alternate" type="text/xml" title="RSS .92" href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?feed=rss"/> <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?feed=atom"/> <link rel="pingback" href="http://www.truste.com/blog/xmlrpc.php"/> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://www.truste.com/blog/xmlrpc.php?rsd"/> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://www.truste.com/blog/wp-includes/wlwmanifest.xml"/> <link rel="index" title="TRUSTe Blog" href="http://www.truste.com/blog"/> <meta name="generator" content="WordPress 3.0.3"/> <script type="text/javascript" src="https://web.archive.org/web/20110722075135js_/http://www.truste.com/blog/wp-content/plugins/powerpress/player.js"></script> <script type="text/javascript"> function powerpress_pinw(pinw){window.open('https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?powerpress_pinw='+pinw, 'PowerPressPlayer','toolbar=0,status=0,resizable=1,width=360,height=320'); return false;} </script>  <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-4146259-5']); _gaq.push(['_setDomainName', '.truste.com']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://web.archive.org/web/20110722075135/https://ssl' : 'https://web.archive.org/web/20110722075135/http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> </head> <body><div id="container">  <div id="header"> </div>   <div id="navigation"> <form action="/web/20110722075135/http://www.truste.com/blog/index.php" method="get"> <fieldset> <input value="" name="s" id="s"/> <input type="submit" value="Go!" id="searchbutton" name="searchbutton"/> </fieldset> </form> <ul> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog">Blog Home</a></li> </ul>  <ul> <li class="selected"><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/privacy-policy.html">Privacy Policy</a></li> </ul> </div> <hr class="low"/>  <div id="content" class="archive"> <h2>Archive for September, 2009</h2> <div class="entry"> <h3><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?p=310" title="Permalink">Most Trusted Online Companies Announced</a></h3> <p>When it comes to protecting your online privacy who do you trust? That’s the question the Ponemon Institute and TRUSTe posed to more than 6,000 consumers in our annual joint survey on Most Trusted Companies for Privacy. Consumers rated more than 200 companies on their trustworthiness and we integrated the results with rankings generated from an expert panel review at the Ponemon Institute who rated the companies based on rigorous, objective criteria.</p> <p>So who took home top honors in 2009? That would be eBay, followed by Verizon at the number two spot. We’re proud to say both companies are certified TRUSTe seal holders. In fact, of the top ten most trusted companies for consumer privacy in 2009, an impressive eight are TRUSTe seal holders (noted in bold below).</p> <ol> <li><strong>eBay</strong></li> <li><strong>Verizon</strong></li> <li>US Postal Service</li> <li><strong>WebMD</strong></li> <li><strong>IBM</strong></li> <li>Procter & Gamble</li> <li><strong>Nationwide</strong></li> <li><strong>Intuit</strong></li> <li><strong>Yahoo!</strong></li> <li><strong>Facebook</strong></li> </ol> <p>Curious what companies rounded out the rankings? Tune in to our webinar next week to find out that and more about the 2009 Most Trusted Companies for Privacy survey. The webinar will take place on September 24, 2009 at 11 a.m. PST and Larry Ponemon and TRUSTe CEO Fran Maier will present. You can RSVP by emailing <a href="https://web.archive.org/web/20110722075135/mailto:webinar@truste.com">webinar@truste.com</a> with the subject “Most Trusted Company for Privacy Award.” We hope you join us there!</p> <p><strong> </strong></p> <p class="info"> <span class="commentlink"></span> <em class="date">September 16th, 2009</em>  </p> </div> <div class="entry"> <h3><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?p=306" title="Permalink">New Privacy Solutions for Small and Medium-Sized Businesses!</a></h3> <p>While there are real and significant <a href="https://web.archive.org/web/20110722075135/http://www.businessweek.com/smallbiz/running_small_business/archives/2009/08/why_web_site_pr.html?chan=technology_technology+index+page_top+stories">risks</a> for small business owners who create their own online privacy policies by copy-pasting from generic or established policies, TRUSTe understands that budgets are limited and companies can’t always afford an attorney to draft a privacy policy.</p> <p>That’s why we’re thrilled to announce a new range of <a href="https://web.archive.org/web/20110722075135/http://www.truste.com/privacy_seals_and_services/small_medium_business_privacy/index.html">privacy services</a> specifically tailored to the needs, financial and otherwise, of small and medium-sized businesses (SMB). It’s a first-of-its-kind product set, offering professional privacy policy generation, site monitoring, and the opportunity to display a TRUSTe verified web privacy seal, a <a href="https://web.archive.org/web/20110722075135/http://www.truste.com/why_TRUSTe_privacy_services/return_on_investment.html">proven</a> way to establish consumer trust and increase sales.</p> <p>Depending on the package, SMBs will also have access to our esteemed privacy dispute resolution services and one-on-one support from our online privacy professionals. Thanks to TRUSTe, professional privacy policies and solutions for small and medium-sized business are no longer out of reach. Here’s what one customer had to say:</p> <p>“Especially this year, the last thing I am thinking about is my web site’s privacy policy – but I know it’s critical and can cost me customers and potential sales if not managed correctly. I recently used the TRUSTe Privacy Services to create my own policy, which took 15 minutes.” <span style="font-style: normal">- Sandra Whitehead, <a href="https://web.archive.org/web/20110722075135/http://sandysfancies.com/">Sandysfancies.com</a></span></p> <p>Enthusiastically,</p> <p>-The TRUSTe Team</p> <p class="info"> <span class="commentlink"></span> <em class="date">September 10th, 2009</em>  </p> </div> <div class="entry"> <h3><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?p=301" title="Permalink">Minors, Marketing & the Internet: On Maine’s divisive new law</a></h3> <p>As you may know, the <em>Children’s Online Privacy Protection Act</em> (COPPA) requires online businesses to secure “verifiable parental consent” before collecting personal information from a minor under the age of 13.</p> <p>A new Maine <a href="https://web.archive.org/web/20110722075135/http://www.mainelegislature.org/legis/bills/bills_124th/chappdfs/PUBLIC230.pdf">law</a>, set to go into effect September 12<sup>th</sup>, will extend this requirement to include all minors less than 18 years of age and further prohibit the use of their personal information for marketing purposes, regardless of parental consent. It goes without saying that this creates unrealistic compliance burdens for online companies who would need to individually identify and accommodate Maine minors who use their services.</p> <p>For companies protesting the legislation it was a welcome relief this week when Maine’s Attorney General <a href="https://web.archive.org/web/20110722075135/http://blogs.wsj.com/digits/2009/09/02/maine-backs-away-from-marketing-privacy-law%20/">announced</a> that she will not enforce the law, pending a legislative review. While a fortunate reprieve, companies that collect the personal information of minors, especially those between the ages of 13 and 18, should remain vigilant and recognize that there is a growing concern amongst parents nationwide for the safety and privacy of their children on the Internet. Growing levels of parental concern may well propel the introduction of similar legislation in other states in the near future. It should be further noted that although the Maine Attorney General has said she will not enforce the law, companies seeking to overturn* it <a href="https://web.archive.org/web/20110722075135/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113042">worry</a> that private parties could nonetheless sue since the law provides for a private right of action.</p> <p>The Federal Trade Commission will host a COPPA review in 2010 and as the largest COPPA seal holder TRUSTe looks forward to participating in this process and welcomes your input on how to best achieve a balance between necessary information collection and the online protection of minors. Regardless of future regulatory changes, TRUSTe’s <a href="/web/20110722075135/http://www.truste.com/privacy_seals_and_services/enterprise_privacy/childrens-online-privacy-seal.html">Children’s Privacy Seal</a> will continue to signify a company’s genuine commitment to protecting children on the Internet and TRUSTe will be there to assist in compliance measures at every step of the way.</p> <p>As a parent of teens (and on a more personal note), it is a challenge to monitor teens both online and off in the high school years and it’s not unreasonable to look for legislative solutions. But like most of these challenges, start with a conversation and invite them to friend you, you might be surprised.</p> <p>– Fran Maier, CEO</p> <p>*9/9/09 update: the plaintiffs have <a href="https://web.archive.org/web/20110722075135/http://pressherald.mainetoday.com/story.php?id=282039&ac=PHnws">agreed</a> to dismiss their case challenging the law.</p> <p class="info"> <span class="commentlink"></span> <em class="date">September 3rd, 2009</em>  </p> </div> <p> <span class="next"></span> <span class="previous"></span> </p> </div>  <hr class="low"/>  <div id="subcontent"> <h2><em>Calendar</em></h2> <table id="wp-calendar" summary="Calendar"> <caption>September 2009</caption> <thead> <tr> <th scope="col" title="Monday">M</th> <th scope="col" title="Tuesday">T</th> <th scope="col" title="Wednesday">W</th> <th scope="col" title="Thursday">T</th> <th scope="col" title="Friday">F</th> <th scope="col" title="Saturday">S</th> <th scope="col" title="Sunday">S</th> </tr> </thead> <tfoot> <tr> <td colspan="3" id="prev"><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200908" title="View posts for August 2009">« Aug</a></td> <td class="pad"> </td> <td colspan="3" id="next"><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200910" title="View posts for October 2009">Oct »</a></td> </tr> </tfoot> <tbody> <tr> <td colspan="1" class="pad"> </td><td>1</td><td>2</td><td><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=20090903" title="Minors, Marketing & the Internet: On Maine’s divisive new law">3</a></td><td>4</td><td>5</td><td>6</td> </tr> <tr> <td>7</td><td>8</td><td>9</td><td><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=20090910" title="New Privacy Solutions for Small and Medium-Sized Businesses!">10</a></td><td>11</td><td>12</td><td>13</td> </tr> <tr> <td>14</td><td>15</td><td><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=20090916" title="Most Trusted Online Companies Announced">16</a></td><td>17</td><td>18</td><td>19</td><td>20</td> </tr> <tr> <td>21</td><td>22</td><td>23</td><td>24</td><td>25</td><td>26</td><td>27</td> </tr> <tr> <td>28</td><td>29</td><td>30</td> <td class="pad" colspan="4"> </td> </tr> </tbody> </table> <h2><em>Posts by Month</em></h2> <ul class="months"> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201107" title="July 2011">July 2011</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201106" title="June 2011">June 2011</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201105" title="May 2011">May 2011</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201104" title="April 2011">April 2011</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201103" title="March 2011">March 2011</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201102" title="February 2011">February 2011</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201101" title="January 2011">January 2011</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201012" title="December 2010">December 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201011" title="November 2010">November 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201010" title="October 2010">October 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201009" title="September 2010">September 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201008" title="August 2010">August 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201007" title="July 2010">July 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201006" title="June 2010">June 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201005" title="May 2010">May 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201004" title="April 2010">April 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201003" title="March 2010">March 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201002" title="February 2010">February 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=201001" title="January 2010">January 2010</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200912" title="December 2009">December 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200911" title="November 2009">November 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200910" title="October 2009">October 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200909" title="September 2009">September 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200908" title="August 2009">August 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200907" title="July 2009">July 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200906" title="June 2009">June 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200905" title="May 2009">May 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200904" title="April 2009">April 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200903" title="March 2009">March 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200902" title="February 2009">February 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200901" title="January 2009">January 2009</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200812" title="December 2008">December 2008</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200811" title="November 2008">November 2008</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200810" title="October 2008">October 2008</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200809" title="September 2008">September 2008</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200808" title="August 2008">August 2008</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200807" title="July 2008">July 2008</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200806" title="June 2008">June 2008</a></li> <li><a href="https://web.archive.org/web/20110722075135/http://www.truste.com/blog/?m=200805" title="May 2008">May 2008</a></li> <li><a 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