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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: April 2016 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2016/04/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2904916283912354797' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/your-marketing-strategy-isnt-single.html' itemprop='url' title='Spotlight on Attribution 360, part of the Google Analytics 360 Suite'> Spotlight on Attribution 360, part of the Google Analytics 360 Suite </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 28, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <b>Your marketing strategy isn’t single channel so why should your measurement practices be? </b><br /> <br /> Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. Cross-channel marketers have an opportunity to shift away from channel-by-channel thinking to better understand how to optimize their entire marketing strategy.<br /> <br /> <a href="//www.google.com/analytics/360-suite/attribution/#?modal_active=none?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-attribution&utm_content=" target="_blank">Google Attribution 360</a> allows you to measure and optimize marketing spend for all channels, online and off, at once. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgF47aqfKmepNUfe_pVESAdKGvCCbt7wX68yZVEuc5reT1SenbOmVDfcZ6ftcaGZns54nbhDh_QIrqwzicYINGBbNUDDNBosTmyycJ84gwFImUHENgfjvAFF4J6MSuU4sktsOS/s1600/attribution360.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="350" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgF47aqfKmepNUfe_pVESAdKGvCCbt7wX68yZVEuc5reT1SenbOmVDfcZ6ftcaGZns54nbhDh_QIrqwzicYINGBbNUDDNBosTmyycJ84gwFImUHENgfjvAFF4J6MSuU4sktsOS/s400/attribution360.png" width="400" /></a></div> <br /> The Digital Attribution, Marketing Mix Modeling, and TV Attribution capabilities within Attribution 360 allow you to analyze all your available data streams and create a highly accurate model of your full marketing efforts.<br /> <br /> <ul style="text-align: left;"> <li><b>Digital Attribution </b>helps you combine and interpret siloed data sources, apply data-driven attribution modeling, and optimize your digital marketing mix. Rather than using a limited first-touch, last-touch, or arbitrary rules-based model, Digital Attribution awards the appropriate credit to each and every touchpoint on the customer journey. </li> <li><b>Marketing Mix Modeling </b>adds a top-down, aggregated view of performance across all channels, including media such as radio, television, print, out-of-home, and digital. You’ll also get insights into how external factors such as economic conditions, seasonality, and competitive actions impact your marketing efforts. </li> <li><b>TV Attribution</b> helps business relying on TV to build awareness and demand to integrate digital and broadcast data and understand their cross-channel performance. Down-to-the-minute TV ad airings data is analyzed alongside digital site and search data to reveal the attributable impact of specific broadcast ad placements. </li> </ul> Here’s how one of our customers, Open Colleges, uses Attribution 360 to make the connection between TV and digital advertising.<br /> <br /> <b>Google Attribution 360 helps Open Colleges see how TV ads turn into online leads </b><br /> <br /> Open Colleges, Australia’s leader in online learning, felt television advertising could be a powerful tool to reach its audience, but in a data-driven and lead-driven culture they found it difficult to measure and justify the actual impact of TV ads. They wanted to see how TV ads translated into real leads, understand the cross-channel customer journey, and find new opportunities in their marketing mix. That’s when they turned to Google Attribution 360.<br /> <br /> For three months in 2015, the team tested Attribution 360 with a series of TV campaigns focused on their key user base of women aged 25-54 who are looking to enhance or change their careers. They ran ads on a variety of TV programming — cooking shows, series, soap operas, and news and morning shows.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4O79N0tauX_TJ0lijIA-gqSNZFIAGtay1DEKQdkkKkg0pqnd_5U_H5fLtbSEWVf-GH-klyUNfn8dsKeqYcHCdVzNgm5BWEGLn9neliUItwI2L11bxXo0GGoFa3ApCOm96j0vV/s1600/opencolleges-commercial.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4O79N0tauX_TJ0lijIA-gqSNZFIAGtay1DEKQdkkKkg0pqnd_5U_H5fLtbSEWVf-GH-klyUNfn8dsKeqYcHCdVzNgm5BWEGLn9neliUItwI2L11bxXo0GGoFa3ApCOm96j0vV/s400/opencolleges-commercial.png" width="400" /></a></div> <br /> <b>Getting results </b><br /> <br /> With Attribution 360, the Open Colleges team could see clearly what was engaging TV viewers and driving them to search. While news and morning shows delivered larger impression volume, light entertainment shows like Ellen and Grey’s Anatomy had higher impact on leads. Open Colleges also learned that while Saturday was their most engaged day, Monday and Tuesday spots were more cost-efficient by an average of 12%.<br /> <br /> “We gained insights into day-parting, 15-second versus 30-second spots, and campaign flighting — just a level of insights we’ve never had before,” says Matt Hill, Head of Brand & Communication for Open Colleges.<br /> <br /> They also learned that dual-screen TV viewers were far more engaged on mobile than on desktop, and far more engaged on smartphones than on tablets.<br /> <br /> “People sitting on the couch who see a TV ad, they’re not going to run and get their laptop,” notes Hill. “They pull out their phone and search for us right there.” In prime time (6-10pm), for example, 81% of attributed visits were from mobile.<br /> <br /> <b>Making adjustments </b><br /> <br /> As results came in, the Open Colleges team made adjustments to campaigns, ad buys and creatives to capitalize on what they learned. The realized they had to make sure their online ads were at or near top position for web searches using keywords like online courses any time their TV ads were driving response. “Your search bidding strategy has to be aligned with your TV activity,” says Hill. “If your TV ad drives a mobile user to search for online education and you aren’t there, you won’t make the most of your investment.”<br /> <br /> In the first three months, Open Colleges saw a significant uplift with its key target audience of women aged 25–54. As a result, the team is now testing many new approaches, like targeting smaller audiences in Western Australia, trying programming alternatives at off-peak hours, and exploring the hours where 15-second ads get the best ROI.<br /> <br /> “Traditional metrics just don’t cut it anymore,” says Hill. “You need to understand what your marketing dollars are doing for you in detail, and TV attribution has given us the visibility and confidence that TV does deliver against hard business metrics. If you’re serious about understanding the pathways to conversion and the full impact of your offline spend for maximum ROI, Attribution 360 is a must.”<br /> <br /> Read <a href="//goo.gl/1L2NJy" target="_blank">the full case study</a> with Open Colleges for more details.<br /> <br /> Stay tuned for more updates on Attribution 360 as we continue to invest in new and exciting capabilities.<br /> <br /> <span class="byline-author">Posted by Dave Barney, Product Manager, Google Attribution 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <b>Your marketing strategy isn’t single channel so why should your measurement practices be? </b><br /> <br /> Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. Cross-channel marketers have an opportunity to shift away from channel-by-channel thinking to better understand how to optimize their entire marketing strategy.<br /> <br /> <a href="//www.google.com/analytics/360-suite/attribution/#?modal_active=none?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-attribution&utm_content=" target="_blank">Google Attribution 360</a> allows you to measure and optimize marketing spend for all channels, online and off, at once. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgF47aqfKmepNUfe_pVESAdKGvCCbt7wX68yZVEuc5reT1SenbOmVDfcZ6ftcaGZns54nbhDh_QIrqwzicYINGBbNUDDNBosTmyycJ84gwFImUHENgfjvAFF4J6MSuU4sktsOS/s1600/attribution360.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="350" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgF47aqfKmepNUfe_pVESAdKGvCCbt7wX68yZVEuc5reT1SenbOmVDfcZ6ftcaGZns54nbhDh_QIrqwzicYINGBbNUDDNBosTmyycJ84gwFImUHENgfjvAFF4J6MSuU4sktsOS/s400/attribution360.png" width="400" /></a></div> <br /> The Digital Attribution, Marketing Mix Modeling, and TV Attribution capabilities within Attribution 360 allow you to analyze all your available data streams and create a highly accurate model of your full marketing efforts.<br /> <br /> <ul style="text-align: left;"> <li><b>Digital Attribution </b>helps you combine and interpret siloed data sources, apply data-driven attribution modeling, and optimize your digital marketing mix. Rather than using a limited first-touch, last-touch, or arbitrary rules-based model, Digital Attribution awards the appropriate credit to each and every touchpoint on the customer journey. </li> <li><b>Marketing Mix Modeling </b>adds a top-down, aggregated view of performance across all channels, including media such as radio, television, print, out-of-home, and digital. You’ll also get insights into how external factors such as economic conditions, seasonality, and competitive actions impact your marketing efforts. </li> <li><b>TV Attribution</b> helps business relying on TV to build awareness and demand to integrate digital and broadcast data and understand their cross-channel performance. Down-to-the-minute TV ad airings data is analyzed alongside digital site and search data to reveal the attributable impact of specific broadcast ad placements. </li> </ul> Here’s how one of our customers, Open Colleges, uses Attribution 360 to make the connection between TV and digital advertising.<br /> <br /> <b>Google Attribution 360 helps Open Colleges see how TV ads turn into online leads </b><br /> <br /> Open Colleges, Australia’s leader in online learning, felt television advertising could be a powerful tool to reach its audience, but in a data-driven and lead-driven culture they found it difficult to measure and justify the actual impact of TV ads. They wanted to see how TV ads translated into real leads, understand the cross-channel customer journey, and find new opportunities in their marketing mix. That’s when they turned to Google Attribution 360.<br /> <br /> For three months in 2015, the team tested Attribution 360 with a series of TV campaigns focused on their key user base of women aged 25-54 who are looking to enhance or change their careers. They ran ads on a variety of TV programming — cooking shows, series, soap operas, and news and morning shows.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4O79N0tauX_TJ0lijIA-gqSNZFIAGtay1DEKQdkkKkg0pqnd_5U_H5fLtbSEWVf-GH-klyUNfn8dsKeqYcHCdVzNgm5BWEGLn9neliUItwI2L11bxXo0GGoFa3ApCOm96j0vV/s1600/opencolleges-commercial.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4O79N0tauX_TJ0lijIA-gqSNZFIAGtay1DEKQdkkKkg0pqnd_5U_H5fLtbSEWVf-GH-klyUNfn8dsKeqYcHCdVzNgm5BWEGLn9neliUItwI2L11bxXo0GGoFa3ApCOm96j0vV/s400/opencolleges-commercial.png" width="400" /></a></div> <br /> <b>Getting results </b><br /> <br /> With Attribution 360, the Open Colleges team could see clearly what was engaging TV viewers and driving them to search. While news and morning shows delivered larger impression volume, light entertainment shows like Ellen and Grey’s Anatomy had higher impact on leads. Open Colleges also learned that while Saturday was their most engaged day, Monday and Tuesday spots were more cost-efficient by an average of 12%.<br /> <br /> “We gained insights into day-parting, 15-second versus 30-second spots, and campaign flighting — just a level of insights we’ve never had before,” says Matt Hill, Head of Brand & Communication for Open Colleges.<br /> <br /> They also learned that dual-screen TV viewers were far more engaged on mobile than on desktop, and far more engaged on smartphones than on tablets.<br /> <br /> “People sitting on the couch who see a TV ad, they’re not going to run and get their laptop,” notes Hill. “They pull out their phone and search for us right there.” In prime time (6-10pm), for example, 81% of attributed visits were from mobile.<br /> <br /> <b>Making adjustments </b><br /> <br /> As results came in, the Open Colleges team made adjustments to campaigns, ad buys and creatives to capitalize on what they learned. The realized they had to make sure their online ads were at or near top position for web searches using keywords like online courses any time their TV ads were driving response. “Your search bidding strategy has to be aligned with your TV activity,” says Hill. “If your TV ad drives a mobile user to search for online education and you aren’t there, you won’t make the most of your investment.”<br /> <br /> In the first three months, Open Colleges saw a significant uplift with its key target audience of women aged 25–54. As a result, the team is now testing many new approaches, like targeting smaller audiences in Western Australia, trying programming alternatives at off-peak hours, and exploring the hours where 15-second ads get the best ROI.<br /> <br /> “Traditional metrics just don’t cut it anymore,” says Hill. “You need to understand what your marketing dollars are doing for you in detail, and TV attribution has given us the visibility and confidence that TV does deliver against hard business metrics. If you’re serious about understanding the pathways to conversion and the full impact of your offline spend for maximum ROI, Attribution 360 is a must.”<br /> <br /> Read <a href="//goo.gl/1L2NJy" target="_blank">the full case study</a> with Open Colleges for more details.<br /> <br /> Stay tuned for more updates on Attribution 360 as we continue to invest in new and exciting capabilities.<br /> <br /> <span class="byline-author">Posted by Dave Barney, Product Manager, Google Attribution 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/your-marketing-strategy-isnt-single.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Spotlight on Attribution 360, part of the Google Analytics 360 Suite&url=https://analytics.googleblog.com/2016/04/your-marketing-strategy-isnt-single.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/04/your-marketing-strategy-isnt-single.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='8852884311795549871' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/redesigned-google-analytics-mobile-app.html' itemprop='url' title='Redesigned Google Analytics mobile app now available for both Android and iOS'> Redesigned Google Analytics mobile app now available for both Android and iOS </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 21, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Never be more than a “tap” away from your data </h3> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEM2hQ0WKsqbrmwFRGW0TvtI9-AzLf7wY8uhgYJfLIghN5Uac-Qpnpp3C2tJy_FOaWfHLqEU2BgyzXizKlRrDUXeBe3MtCn9PItjyi27ajrzD2ihMGMv4fflYoOC2vgI9Oi7oR/s1600/GA+Mobile+App+Image+04-21-2016.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEM2hQ0WKsqbrmwFRGW0TvtI9-AzLf7wY8uhgYJfLIghN5Uac-Qpnpp3C2tJy_FOaWfHLqEU2BgyzXizKlRrDUXeBe3MtCn9PItjyi27ajrzD2ihMGMv4fflYoOC2vgI9Oi7oR/s640/GA+Mobile+App+Image+04-21-2016.png" width="640" /></a></div> <br /> The world doesn’t stop moving when you’re not at your computer. We're making it easier to monitor and share your key Google Analytics data on the go with a new, updated Google Analytics mobile app.<br /> <br /> You can now download the new and improved Google Analytics mobile app for <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinitialPost%26utm_campaign%3DinitialBlogPost" target="_blank">Android</a> and <a href="https://click.google-analytics.com/redirect?tid=UA-28209039-12&url=https%3A%2F%2Fitunes.apple.com%2Fapp%2Fapple-store%2Fid881599038%3Fpt%3D9008%26ct%3DinitialBlogPost%26mt%3D8&aid=com.google.AnalyticsApp&idfa=%{idfa}&cs=referral&cm=blog&cn=initialBlogPost&ck=initialPost" target="_blank">iOS</a>. The app works on all modern phones and tablets, in 39 languages and in all countries currently where Google Analytics is available.<br /> <br /> Here’s just a few of the highlights about the new app:<br /> <ul style="text-align: left;"> <li>Easy access to a full overview of your Google Analytics data </li> <li>See what is happening now with real-time business data </li> <li> Go deeper into your reports with segments </li> <li> Customize your own mobile dashboard </li> <li> Easily share your insights with others </li> </ul> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> Digging deeper into the app </h3> The new Google Analytics mobile app simplifies Google Analytics reports into a small screens format that puts an incredible depth of data at your fingertips.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI2nqx3aFTG1MXRhXALpLxFIBlwIBgUlQ8zvqP_w3oFHzgeSw4OUXUKufeSkNhoifkF4jWnW6K-8Mls_jxVHgPijvcYTITMiQI3kteu7dGgNyhKWeJQFnomBdRyyHnxW_Pqdoq/s1600/GA+Mobile+APP+GIF+2+04-21-2016.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI2nqx3aFTG1MXRhXALpLxFIBlwIBgUlQ8zvqP_w3oFHzgeSw4OUXUKufeSkNhoifkF4jWnW6K-8Mls_jxVHgPijvcYTITMiQI3kteu7dGgNyhKWeJQFnomBdRyyHnxW_Pqdoq/s640/GA+Mobile+APP+GIF+2+04-21-2016.gif" width="640" /></a></div> <br /> <br /> Want to track a specific key metric that's not there by default? You can now build or modify a report quickly and save it to your mobile dashboard.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDQQO30RitYCjmQUFVCEJcAyBFvXaa2OdudQjHx-UtQZOMl16shnTMpvkM7rqhClWw_31tYV1_XkOYlnslZRKCZzJsT15WMPkrKC1yStChSpoDCV3NgnK9bq9gxXKkODAfswPg/s1600/GA+Mobile+App+GIF+3+04-21-2016.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDQQO30RitYCjmQUFVCEJcAyBFvXaa2OdudQjHx-UtQZOMl16shnTMpvkM7rqhClWw_31tYV1_XkOYlnslZRKCZzJsT15WMPkrKC1yStChSpoDCV3NgnK9bq9gxXKkODAfswPg/s640/GA+Mobile+App+GIF+3+04-21-2016.gif" width="640" /></a></div> <br /> <br /> Find something interesting? Share it with anyone via email, social, messaging or in any manner supported by your device.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCEMH_9-O2HoQ-jqmkT1l7MUX0fMAelEIGLhyykWji9n_WRHZhqcXJZiE0O-nx3NWmQjVf9_NsK0u-TcFBP1ev49YTnBUagdEz0x7VmgMuYfDIPfeay04VGc6fBdMdMDP7Tg6/s1600/GA+Mobile+App+GIF+1+04-21-2016.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCEMH_9-O2HoQ-jqmkT1l7MUX0fMAelEIGLhyykWji9n_WRHZhqcXJZiE0O-nx3NWmQjVf9_NsK0u-TcFBP1ev49YTnBUagdEz0x7VmgMuYfDIPfeay04VGc6fBdMdMDP7Tg6/s640/GA+Mobile+App+GIF+1+04-21-2016.gif" width="640" /></a></div> <br /> <br /> Here's a quick walkthrough to show how the new Google Mobile analytics app looks in action:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/5mrlrWcvHqg/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/5mrlrWcvHqg?feature=player_embedded" width="560"></iframe></div> <br /> <br /> Now you can keep up with what is happening with your sites and mobile apps anytime, anywhere. Download the Google Analytics mobile app today on <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinitialPost%26utm_campaign%3DinitialBlogPost" target="_blank">Google Play (Android)</a> or <a href="https://click.google-analytics.com/redirect?tid=UA-28209039-12&url=https%3A%2F%2Fitunes.apple.com%2Fapp%2Fapple-store%2Fid881599038%3Fpt%3D9008%26ct%3DinitialBlogPost%26mt%3D8&aid=com.google.AnalyticsApp&idfa=%{idfa}&cs=referral&cm=blog&cn=initialBlogPost&ck=initialPost" target="_blank">Apple iTunes (iOS)</a>.<br /> <br /> Note: The app currently supports portrait (upright) orientations on tablets and phones. Landscape support is coming soon. <br /> <br /> <span class="byline-author">Posted by Ajay Nainani, Product Manager, Google Analytics</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Never be more than a “tap” away from your data </h3> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEM2hQ0WKsqbrmwFRGW0TvtI9-AzLf7wY8uhgYJfLIghN5Uac-Qpnpp3C2tJy_FOaWfHLqEU2BgyzXizKlRrDUXeBe3MtCn9PItjyi27ajrzD2ihMGMv4fflYoOC2vgI9Oi7oR/s1600/GA+Mobile+App+Image+04-21-2016.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEM2hQ0WKsqbrmwFRGW0TvtI9-AzLf7wY8uhgYJfLIghN5Uac-Qpnpp3C2tJy_FOaWfHLqEU2BgyzXizKlRrDUXeBe3MtCn9PItjyi27ajrzD2ihMGMv4fflYoOC2vgI9Oi7oR/s640/GA+Mobile+App+Image+04-21-2016.png" width="640" /></a></div> <br /> The world doesn’t stop moving when you’re not at your computer. We're making it easier to monitor and share your key Google Analytics data on the go with a new, updated Google Analytics mobile app.<br /> <br /> You can now download the new and improved Google Analytics mobile app for <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinitialPost%26utm_campaign%3DinitialBlogPost" target="_blank">Android</a> and <a href="https://click.google-analytics.com/redirect?tid=UA-28209039-12&url=https%3A%2F%2Fitunes.apple.com%2Fapp%2Fapple-store%2Fid881599038%3Fpt%3D9008%26ct%3DinitialBlogPost%26mt%3D8&aid=com.google.AnalyticsApp&idfa=%{idfa}&cs=referral&cm=blog&cn=initialBlogPost&ck=initialPost" target="_blank">iOS</a>. The app works on all modern phones and tablets, in 39 languages and in all countries currently where Google Analytics is available.<br /> <br /> Here’s just a few of the highlights about the new app:<br /> <ul style="text-align: left;"> <li>Easy access to a full overview of your Google Analytics data </li> <li>See what is happening now with real-time business data </li> <li> Go deeper into your reports with segments </li> <li> Customize your own mobile dashboard </li> <li> Easily share your insights with others </li> </ul> <h3 style="text-align: left;"> </h3> <h3 style="text-align: left;"> Digging deeper into the app </h3> The new Google Analytics mobile app simplifies Google Analytics reports into a small screens format that puts an incredible depth of data at your fingertips.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI2nqx3aFTG1MXRhXALpLxFIBlwIBgUlQ8zvqP_w3oFHzgeSw4OUXUKufeSkNhoifkF4jWnW6K-8Mls_jxVHgPijvcYTITMiQI3kteu7dGgNyhKWeJQFnomBdRyyHnxW_Pqdoq/s1600/GA+Mobile+APP+GIF+2+04-21-2016.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI2nqx3aFTG1MXRhXALpLxFIBlwIBgUlQ8zvqP_w3oFHzgeSw4OUXUKufeSkNhoifkF4jWnW6K-8Mls_jxVHgPijvcYTITMiQI3kteu7dGgNyhKWeJQFnomBdRyyHnxW_Pqdoq/s640/GA+Mobile+APP+GIF+2+04-21-2016.gif" width="640" /></a></div> <br /> <br /> Want to track a specific key metric that's not there by default? You can now build or modify a report quickly and save it to your mobile dashboard.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDQQO30RitYCjmQUFVCEJcAyBFvXaa2OdudQjHx-UtQZOMl16shnTMpvkM7rqhClWw_31tYV1_XkOYlnslZRKCZzJsT15WMPkrKC1yStChSpoDCV3NgnK9bq9gxXKkODAfswPg/s1600/GA+Mobile+App+GIF+3+04-21-2016.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDQQO30RitYCjmQUFVCEJcAyBFvXaa2OdudQjHx-UtQZOMl16shnTMpvkM7rqhClWw_31tYV1_XkOYlnslZRKCZzJsT15WMPkrKC1yStChSpoDCV3NgnK9bq9gxXKkODAfswPg/s640/GA+Mobile+App+GIF+3+04-21-2016.gif" width="640" /></a></div> <br /> <br /> Find something interesting? Share it with anyone via email, social, messaging or in any manner supported by your device.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCEMH_9-O2HoQ-jqmkT1l7MUX0fMAelEIGLhyykWji9n_WRHZhqcXJZiE0O-nx3NWmQjVf9_NsK0u-TcFBP1ev49YTnBUagdEz0x7VmgMuYfDIPfeay04VGc6fBdMdMDP7Tg6/s1600/GA+Mobile+App+GIF+1+04-21-2016.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCEMH_9-O2HoQ-jqmkT1l7MUX0fMAelEIGLhyykWji9n_WRHZhqcXJZiE0O-nx3NWmQjVf9_NsK0u-TcFBP1ev49YTnBUagdEz0x7VmgMuYfDIPfeay04VGc6fBdMdMDP7Tg6/s640/GA+Mobile+App+GIF+1+04-21-2016.gif" width="640" /></a></div> <br /> <br /> Here's a quick walkthrough to show how the new Google Mobile analytics app looks in action:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/5mrlrWcvHqg/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/5mrlrWcvHqg?feature=player_embedded" width="560"></iframe></div> <br /> <br /> Now you can keep up with what is happening with your sites and mobile apps anytime, anywhere. Download the Google Analytics mobile app today on <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.giant&referrer=utm_source%3Dreferral%2520%26utm_medium%3Dblog%26utm_term%3DinitialPost%26utm_campaign%3DinitialBlogPost" target="_blank">Google Play (Android)</a> or <a href="https://click.google-analytics.com/redirect?tid=UA-28209039-12&url=https%3A%2F%2Fitunes.apple.com%2Fapp%2Fapple-store%2Fid881599038%3Fpt%3D9008%26ct%3DinitialBlogPost%26mt%3D8&aid=com.google.AnalyticsApp&idfa=%{idfa}&cs=referral&cm=blog&cn=initialBlogPost&ck=initialPost" target="_blank">Apple iTunes (iOS)</a>.<br /> <br /> Note: The app currently supports portrait (upright) orientations on tablets and phones. Landscape support is coming soon. <br /> <br /> <span class="byline-author">Posted by Ajay Nainani, Product Manager, Google Analytics</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/redesigned-google-analytics-mobile-app.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Redesigned Google Analytics mobile app now available for both Android and iOS&url=https://analytics.googleblog.com/2016/04/redesigned-google-analytics-mobile-app.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/04/redesigned-google-analytics-mobile-app.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1419391911939633167' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/join-us-as-we-announce-latest-ads-and.html' itemprop='url' title='Join us as we announce the latest Ads and Analytics innovations on May 24th '> Join us as we announce the latest Ads and Analytics innovations on May 24th </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 20, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> </div> Tune in live to the Google Performance Summit Keynote on Tuesday, May 24 at 9am PT / 12pm ET to hear the latest Ads and Analytics innovations.<br /> <br /> <div dir="ltr" style="text-align: center;" trbidi="on"> <a href="https://services.google.com/fb/forms/gps-livestream/" target="_blank"><button style="background-color: #4285f4; border-radius: 5px; font-size: 15px; height: 40;"><span font="roboto" style="color: white;"><b>Sign Up Here</b></span></button></a> </div> <br /> We live in exciting times when technology seems to upend everything as we know, every few years. And nothing has changed consumer behavior and business innovation as much as the mobile phone. People are attached to their phones, tapping and swiping their way through places to go, stuff to buy, and things to do. This presents a tremendous opportunity for marketers to connect with customers in more meaningful, relevant ways. And Google is a key partner for advertisers, providing the media and tools to help you make those connections and measure the results.<br /> <br /> To ensure we are building the right products for consumers and businesses all around the world, my team and I make it a priority to regularly visit our ads and analytics customers. Last year, we met with advertisers in India, Japan, China, the UK and Germany, and gained new insights from every country.<br /> <br /> For example, in Europe, we learned that universal app campaigns are effective at growing installs across a broad range of app users. Now, advertisers want the ability to reach very specific audiences. In Asia, home to three of the five top smartphone markets, advertisers asked for more control and flexibility on mobile devices for both creatives and bidding. And in every country we visited, we saw customers working hard to integrate data from across their organizations and transform it into actionable insights. Marketers want better data to understand the customer journey across devices, contexts and channels.<br /> <br /> We were all grateful for these insights and have been using them to build a whole new generation of Ads and Analytics products. We look forward to sharing many new innovations with you at the Google Performance Summit on Tuesday, May 24, 2016 at 9am PT / 12pm ET.<br /> <br /> <div style="text-align: left;"> <b>Register for the livestream <a href="https://goo.gl/hP5Hjv" target="_blank">here</a>.</b></div> <br /> Until then, follow us on our <a href="https://plus.google.com/+GoogleAds" target="_blank">+GoogleAds page</a> for sneak previews of what’s to come.<br /> <br /> <i>Posted by Sridhar Ramaswamy Senior Vice President, Ads and Commerce </i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> </div> Tune in live to the Google Performance Summit Keynote on Tuesday, May 24 at 9am PT / 12pm ET to hear the latest Ads and Analytics innovations.<br /> <br /> <div dir="ltr" style="text-align: center;" trbidi="on"> <a href="https://services.google.com/fb/forms/gps-livestream/" target="_blank"><button style="background-color: #4285f4; border-radius: 5px; font-size: 15px; height: 40;"><span font="roboto" style="color: white;"><b>Sign Up Here</b></span></button></a> </div> <br /> We live in exciting times when technology seems to upend everything as we know, every few years. And nothing has changed consumer behavior and business innovation as much as the mobile phone. People are attached to their phones, tapping and swiping their way through places to go, stuff to buy, and things to do. This presents a tremendous opportunity for marketers to connect with customers in more meaningful, relevant ways. And Google is a key partner for advertisers, providing the media and tools to help you make those connections and measure the results.<br /> <br /> To ensure we are building the right products for consumers and businesses all around the world, my team and I make it a priority to regularly visit our ads and analytics customers. Last year, we met with advertisers in India, Japan, China, the UK and Germany, and gained new insights from every country.<br /> <br /> For example, in Europe, we learned that universal app campaigns are effective at growing installs across a broad range of app users. Now, advertisers want the ability to reach very specific audiences. In Asia, home to three of the five top smartphone markets, advertisers asked for more control and flexibility on mobile devices for both creatives and bidding. And in every country we visited, we saw customers working hard to integrate data from across their organizations and transform it into actionable insights. Marketers want better data to understand the customer journey across devices, contexts and channels.<br /> <br /> We were all grateful for these insights and have been using them to build a whole new generation of Ads and Analytics products. We look forward to sharing many new innovations with you at the Google Performance Summit on Tuesday, May 24, 2016 at 9am PT / 12pm ET.<br /> <br /> <div style="text-align: left;"> <b>Register for the livestream <a href="https://goo.gl/hP5Hjv" target="_blank">here</a>.</b></div> <br /> Until then, follow us on our <a href="https://plus.google.com/+GoogleAds" target="_blank">+GoogleAds page</a> for sneak previews of what’s to come.<br /> <br /> <i>Posted by Sridhar Ramaswamy Senior Vice President, Ads and Commerce </i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/join-us-as-we-announce-latest-ads-and.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Join us as we announce the latest Ads and Analytics innovations on May 24th &url=https://analytics.googleblog.com/2016/04/join-us-as-we-announce-latest-ads-and.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/04/join-us-as-we-announce-latest-ads-and.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2030731530344230547' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/the-new-pr-reporting-landscape-how-to.html' itemprop='url' title='The New PR Reporting Landscape: How To Show Value and Drive Decisions'> The New PR Reporting Landscape: How To Show Value and Drive Decisions </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 19, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <i>By Rajagopal Sathyamurthi (CTO & Co-Founder) and Leta Soza (Director of PR Engineering & Ops) at AirPR</i><br /> <br /> Public Relations constantly grapples with the ability to report meaningful results in a manner that resonates with executives and members of the C-Suite.<br /> <br /> Until the emergence of “<a href="http://mashable.com/2014/06/05/pr-tech-future/#k1L_49aZQkqp">PRTech</a>” began to enable dot-connecting between PR activities and business goals, the PR industry generally used output driven metrics (impressions, number of press hits, AVEs, etc.) to communicate its value; but these barometers rarely tie back to business goals and don’t do much to inform future decision-making.<br /> <br /> All of this is changing as PR shifts its focus from reporting on outputs to data-driven outcomes. Metrics such as visitors to site, engagement, and message “pull-through” are quickly gaining ground as the new gold standards for PR measurement. A widespread adoption of these metrics, however, is predicated on a reporting mechanism that can neatly and efficiently package this data.<br /> <br /> To help solve this widespread challenge, <a href="https://www.airpr.com/">AirPR</a> recently launched a Reporting Suite that uses aggregated PR activity output data from our <a href="http://analytics.blogspot.com/2015/04/tackling-quantitative-pr-measurement.html">Analyst product</a> to generate automated, actionable reports based on the customized success metrics of any company.<br /> <br /> One of the key components to leveraging the power of the Reporting Suite is our solution’s unique integration with Google Analytics. This integration allows us to analyze and visualize specific subsets of Google Analytics data.<br /> <br /> The Google Analytics Core Reporting API exposes a few key metrics which have great utility for PR professionals: users and goal/event conversions. Pre-processing and ingesting this metric data into our Reporting Suite allows PR pros to see trends over time as it relates to traffic and engagement driven by PR content.<br /> <br /> When PR can quickly survey this data, the question isn’t, “do spikes in coverage volume correspond to spikes in traffic?” Rather it is, “which narratives, outlets or topics drive the most traffic, engagement, or amplification?” Also, “how can successes be replicated?” <br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivLEwXNGo50XNKbuaWM726WO2qO7DgTL4h25DHLH16bHnHVs1Ah7AdWARQM5bTxn80VN10Lk8Hx8TH0dRPCuqLkbtdKjb-3iMY7oicow_bMAbmHG5S5hf-ZEtW0xm636fY9BNH/s1600/air-pr-img-2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivLEwXNGo50XNKbuaWM726WO2qO7DgTL4h25DHLH16bHnHVs1Ah7AdWARQM5bTxn80VN10Lk8Hx8TH0dRPCuqLkbtdKjb-3iMY7oicow_bMAbmHG5S5hf-ZEtW0xm636fY9BNH/s640/air-pr-img-2.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><br /></td></tr> </tbody></table> These key metrics combined with AirPR’s data, classification features, and proprietary algorithms also provide a simple way to slice, dice, and visualize complex data in seconds.<br /> <br /> Dimensions such as full referrer (content sources) and date (subset of time) are crucial to PR pros understanding which media outlets and specific pieces of content are more impactful for their business over different time ranges. <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwOcp1m3adxQGWOk1hjSWwjs8GLuwV5pvPtvFlZyYlBHlFNC5wRN2KnEbSV0AEf0t4WLNCz-S1kkCRJjRY0ia7eu-oy53UXIibaFAGbu2F07hJBazBkBFu4PoDkbNsQj9SiAa/s1600/air-pr-img-1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="492" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwOcp1m3adxQGWOk1hjSWwjs8GLuwV5pvPtvFlZyYlBHlFNC5wRN2KnEbSV0AEf0t4WLNCz-S1kkCRJjRY0ia7eu-oy53UXIibaFAGbu2F07hJBazBkBFu4PoDkbNsQj9SiAa/s640/air-pr-img-1.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><br /></td></tr> </tbody></table> AirPR Analyst enhances the direct attribution data from Google Analytics with additional sources of PR data to track and display the performance of content that contain links back to company websites, as well as the impact of articles that do not contain links or those with links that do not get clicked.  <br /> <br /> Last but not least, our Reporting Suite aims to impact how PR success is defined. Not only will PR have a clearer picture of what delivers for their brand or client, they can quickly and succinctly speak to business leaders in key data points, which highlight success stories.<br /> <br /> No matter what technology or methods you are using, here are a few simple tips for communicating success like a PR boss, and ensuring that the executive (to which you report) can clearly see the value of your hard work and effort:<br /> <br /> <b>Top-line and bottom-line it.</b><br />  • The best of the month in terms of X metric was Y content and what this means is Z. <br /> <br /> <b>Use numbers to tell the story. </b><br />  • We saw an X% change in Y month over month, and what that does for us is Z. <br /> <br /> <b>Speak to business wins.</b><br />  • This is what X activity did for business goal Y. <br /> <br /> <b>Share what’s next. </b><br /> • With X data, we are going to focus on Y. <br /> <br /> The remaining hurdle for PR pros is to begin thinking differently about what metrics matter in terms of future decision making. While impressions and press hits are certainly important in terms of “activity-based metrics”, they don’t necessarily tell the whole story. Our information-rich environment implores us to continually evaluate which pieces of media or content properly convey key messages, reach our desired audiences, generate top-of-funnel business leads, and ladder up to business goals.<br /> <br /> <i>Posted by Google Analytics technology partner <a href="https://www.google.com/analytics/partners/company/5122982028509184">AirPR</a></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <i>By Rajagopal Sathyamurthi (CTO & Co-Founder) and Leta Soza (Director of PR Engineering & Ops) at AirPR</i><br /> <br /> Public Relations constantly grapples with the ability to report meaningful results in a manner that resonates with executives and members of the C-Suite.<br /> <br /> Until the emergence of “<a href="http://mashable.com/2014/06/05/pr-tech-future/#k1L_49aZQkqp">PRTech</a>” began to enable dot-connecting between PR activities and business goals, the PR industry generally used output driven metrics (impressions, number of press hits, AVEs, etc.) to communicate its value; but these barometers rarely tie back to business goals and don’t do much to inform future decision-making.<br /> <br /> All of this is changing as PR shifts its focus from reporting on outputs to data-driven outcomes. Metrics such as visitors to site, engagement, and message “pull-through” are quickly gaining ground as the new gold standards for PR measurement. A widespread adoption of these metrics, however, is predicated on a reporting mechanism that can neatly and efficiently package this data.<br /> <br /> To help solve this widespread challenge, <a href="https://www.airpr.com/">AirPR</a> recently launched a Reporting Suite that uses aggregated PR activity output data from our <a href="http://analytics.blogspot.com/2015/04/tackling-quantitative-pr-measurement.html">Analyst product</a> to generate automated, actionable reports based on the customized success metrics of any company.<br /> <br /> One of the key components to leveraging the power of the Reporting Suite is our solution’s unique integration with Google Analytics. This integration allows us to analyze and visualize specific subsets of Google Analytics data.<br /> <br /> The Google Analytics Core Reporting API exposes a few key metrics which have great utility for PR professionals: users and goal/event conversions. Pre-processing and ingesting this metric data into our Reporting Suite allows PR pros to see trends over time as it relates to traffic and engagement driven by PR content.<br /> <br /> When PR can quickly survey this data, the question isn’t, “do spikes in coverage volume correspond to spikes in traffic?” Rather it is, “which narratives, outlets or topics drive the most traffic, engagement, or amplification?” Also, “how can successes be replicated?” <br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivLEwXNGo50XNKbuaWM726WO2qO7DgTL4h25DHLH16bHnHVs1Ah7AdWARQM5bTxn80VN10Lk8Hx8TH0dRPCuqLkbtdKjb-3iMY7oicow_bMAbmHG5S5hf-ZEtW0xm636fY9BNH/s1600/air-pr-img-2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivLEwXNGo50XNKbuaWM726WO2qO7DgTL4h25DHLH16bHnHVs1Ah7AdWARQM5bTxn80VN10Lk8Hx8TH0dRPCuqLkbtdKjb-3iMY7oicow_bMAbmHG5S5hf-ZEtW0xm636fY9BNH/s640/air-pr-img-2.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><br /></td></tr> </tbody></table> These key metrics combined with AirPR’s data, classification features, and proprietary algorithms also provide a simple way to slice, dice, and visualize complex data in seconds.<br /> <br /> Dimensions such as full referrer (content sources) and date (subset of time) are crucial to PR pros understanding which media outlets and specific pieces of content are more impactful for their business over different time ranges. <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwOcp1m3adxQGWOk1hjSWwjs8GLuwV5pvPtvFlZyYlBHlFNC5wRN2KnEbSV0AEf0t4WLNCz-S1kkCRJjRY0ia7eu-oy53UXIibaFAGbu2F07hJBazBkBFu4PoDkbNsQj9SiAa/s1600/air-pr-img-1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="492" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAwOcp1m3adxQGWOk1hjSWwjs8GLuwV5pvPtvFlZyYlBHlFNC5wRN2KnEbSV0AEf0t4WLNCz-S1kkCRJjRY0ia7eu-oy53UXIibaFAGbu2F07hJBazBkBFu4PoDkbNsQj9SiAa/s640/air-pr-img-1.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><br /></td></tr> </tbody></table> AirPR Analyst enhances the direct attribution data from Google Analytics with additional sources of PR data to track and display the performance of content that contain links back to company websites, as well as the impact of articles that do not contain links or those with links that do not get clicked.  <br /> <br /> Last but not least, our Reporting Suite aims to impact how PR success is defined. Not only will PR have a clearer picture of what delivers for their brand or client, they can quickly and succinctly speak to business leaders in key data points, which highlight success stories.<br /> <br /> No matter what technology or methods you are using, here are a few simple tips for communicating success like a PR boss, and ensuring that the executive (to which you report) can clearly see the value of your hard work and effort:<br /> <br /> <b>Top-line and bottom-line it.</b><br />  • The best of the month in terms of X metric was Y content and what this means is Z. <br /> <br /> <b>Use numbers to tell the story. </b><br />  • We saw an X% change in Y month over month, and what that does for us is Z. <br /> <br /> <b>Speak to business wins.</b><br />  • This is what X activity did for business goal Y. <br /> <br /> <b>Share what’s next. </b><br /> • With X data, we are going to focus on Y. <br /> <br /> The remaining hurdle for PR pros is to begin thinking differently about what metrics matter in terms of future decision making. While impressions and press hits are certainly important in terms of “activity-based metrics”, they don’t necessarily tell the whole story. Our information-rich environment implores us to continually evaluate which pieces of media or content properly convey key messages, reach our desired audiences, generate top-of-funnel business leads, and ladder up to business goals.<br /> <br /> <i>Posted by Google Analytics technology partner <a href="https://www.google.com/analytics/partners/company/5122982028509184">AirPR</a></i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/the-new-pr-reporting-landscape-how-to.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:The New PR Reporting Landscape: How To Show Value and Drive Decisions&url=https://analytics.googleblog.com/2016/04/the-new-pr-reporting-landscape-how-to.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/04/the-new-pr-reporting-landscape-how-to.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7865611469760132798' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/google-tag-manager-fundamentals-now.html' itemprop='url' title='Google Tag Manager Fundamentals now available in 14 languages on Analytics Academy'> Google Tag Manager Fundamentals now available in 14 languages on Analytics Academy </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 14, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> In 2015, Analytics Academy launched <a href="https://analyticsacademy.withgoogle.com/gtm">Google Tag Manager Fundamentals</a> to teach how Google Tag Manager can simplify tag implementation and management. This course content is now available in Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish. </div> <br /> <br /> Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including:<br /> <br /> <ul style="text-align: left;"> <li>the core concepts and principles of tag management using Google Tag Manager </li> <li>how to create website tags and manage firing rules </li> <li>how to enhance your Google Analytics implementation </li> <li>the importance of using the Data Layer to collect valuable data for analysis </li> <li>and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing.</li> </ul> <br /> Check out <a href="https://analyticsacademy.withgoogle.com/gtm">Google Tag Manager Fundamentals</a> today! Make sure to use the language picker in the lower right corner of the page to select your language.*<br /> <br /> Happy tagging!<br /> <br /> <span style="font-size: x-small;"><i>*Note: This course is not currently open for certification, but all of the lesson and assessment content is available for you to learn and test your knowledge. Join the <a href="https://plus.google.com/u/0/communities/101074850362306833265">Google Analytics Academy G+ community</a> to get updates on existing and new course content! </i></span><br /> <br />   <span class="byline-author">Posted by Lizzie Pace, Google Analytics Education team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: left;"> In 2015, Analytics Academy launched <a href="https://analyticsacademy.withgoogle.com/gtm">Google Tag Manager Fundamentals</a> to teach how Google Tag Manager can simplify tag implementation and management. This course content is now available in Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish. </div> <br /> <br /> Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including:<br /> <br /> <ul style="text-align: left;"> <li>the core concepts and principles of tag management using Google Tag Manager </li> <li>how to create website tags and manage firing rules </li> <li>how to enhance your Google Analytics implementation </li> <li>the importance of using the Data Layer to collect valuable data for analysis </li> <li>and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing.</li> </ul> <br /> Check out <a href="https://analyticsacademy.withgoogle.com/gtm">Google Tag Manager Fundamentals</a> today! Make sure to use the language picker in the lower right corner of the page to select your language.*<br /> <br /> Happy tagging!<br /> <br /> <span style="font-size: x-small;"><i>*Note: This course is not currently open for certification, but all of the lesson and assessment content is available for you to learn and test your knowledge. Join the <a href="https://plus.google.com/u/0/communities/101074850362306833265">Google Analytics Academy G+ community</a> to get updates on existing and new course content! </i></span><br /> <br />   <span class="byline-author">Posted by Lizzie Pace, Google Analytics Education team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/google-tag-manager-fundamentals-now.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Google Tag Manager Fundamentals now available in 14 languages on Analytics Academy&url=https://analytics.googleblog.com/2016/04/google-tag-manager-fundamentals-now.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/04/google-tag-manager-fundamentals-now.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1419324013904915297' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html' itemprop='url' title='Spotlight on Optimize 360, part of the Google Analytics 360 Suite'> Spotlight on Optimize 360, part of the Google Analytics 360 Suite </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 13, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <b>Because better web experiences start with integrated marketing tools</b><br /> <br /> A <a href="https://www.google.com/analytics/360-suite/resources/featured/whitepaper-discover-how-marketing-analytics-increases-business-performance.html?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-optimize&utm_content=spotlight-on-optimize-360">recent survey of marketers</a> found that <b>only 26%</b> believe their marketing tools are well-integrated and work seamlessly together.<sup><span style="font-size: xx-small;">1</span></sup><br /> <br /> And with all the channels and screens that customers are using – plus all the data that results – poor integration makes it hard to understand and respond to all the journeys that customers take to interact with your brand.<br /> <br /> When your marketing tools are integrated, you can use all the rich behavioral insights you’ve learned about your customers to make their experience on your site better. You can quickly identify areas of your site that can be improved upon and more easily tailor your site for specific audiences so your business can provide the optimal site experience to each customer.<br /> <br /> That’s why we created <b>Google Optimize 360</b> (beta). This <a href="https://www.google.com/analytics/360-suite/optimize/?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-optimize&utm_content=spotlight-on-optimize-360">new testing and personalization solution</a> is built with full native integration for all the data that matters to your business.<br /> <br /> <b>Get a clearer view and faster action</b><br /> <br /> The Google Analytics 360 Suite was built to make sense of all this data. Optimize 360 helps you take that integrated data and build better web experiences, not just for the "average user" but for individual users with all their different needs and goals. It offers you:<br /> <br /> <ul style="text-align: left;"> <li><b>One data source.</b> Work with confidence as your web analytics data and experiment data can now work together in one tool. </li> <li><b>Experiment and business objectives are the same.</b> Many businesses already use Analytics 360 to measure key activity on their site as they make critical business decisions. Now their experiments can easily test against those same activities. </li> <li><b>Simple, powerful personalization.</b> It's easy to use the Analytics 360 segments you’ve already discovered to deliver more personal web experiences. </li> </ul> <br /> <b> Enterprise-level testing and personalization made simple</b><br /> <br /> Refresh your site messaging or re-imagine the entire customer journey — just about anything is possible with the easy-to-use visual editor in Optimize 360.<br /> <br /> Once you’ve created a new variation of your site to test, you can select your Analytics 360 goals as experiment objectives and target your Analytics 360 audiences. After you’ve launched your experiment, you can review experiment reporting that matches your web analytics reporting. It's both easy and powerful ― because testing and personalization are seamlessly integrated with Analytics 360 from start to finish.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsYMzxKxJfLVeDBQXFUEXYCudxekLiFi3DNqbXTZUT-hAof6IAj9FPAEeOlSdU9q6ZY7IGKt3PRZv3PX3e_fRw-KIgL0LM9QUPVfsGx8CU9pLFI9VoEjT6_E_QuLBncwZBCel/s1600/spotlightoptimize360.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="364" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsYMzxKxJfLVeDBQXFUEXYCudxekLiFi3DNqbXTZUT-hAof6IAj9FPAEeOlSdU9q6ZY7IGKt3PRZv3PX3e_fRw-KIgL0LM9QUPVfsGx8CU9pLFI9VoEjT6_E_QuLBncwZBCel/s640/spotlightoptimize360.png" width="640" /></a></div> <br /> <b>The Motley Fool increases order page conversion rate by 26% with Optimize 360</b><br /> <br /> Many Optimize 360 customers have seen first-hand the benefits of an integrated and simple-to-use testing solution. The Motley Fool is one such customer.<br /> <br /> <a href="//goo.gl/DHs1YN">The Motley Fool</a> is dedicated to helping the world invest — better. The company was begun by brothers Tom and David Gardner in 1993 as a simple investing newsletter for family and friends. The Motley Fool is a global financial company now, but newsletters remain a key product.<br /> <br /> During regular reviews of their Analytics 360 data, The Motley Fool team began to see a weak link in the sales chain — email campaigns were driving visitors to the newsletter order page, but a high percentage of those sessions weren't leading to an order.<br /> <br /> The Motley Fool team began experimenting with ways they could make the newsletter order process as simple and easy as possible for their users. They used Optimize 360 to put their ideas to the test and measured their results against an already created Analytics 360 goal that was measuring newsletter orders.<br /> <br /> “The ability to use our existing Analytics 360 data in a testing platform was huge for our team,” says Laura Cavanaugh, Data Analytics Manager for The Motley Fool. “Our server-side event tracking for key metrics like leads and orders is 99% accurate — far better than with other sources." <br /> <br /> Even before results came in, Optimize 360 made a big impact on The Motley Fool team by saving valuable time and resources. “One of our marketing managers can set up a test from start to finish in less than 10 minutes,” says Cavanaugh.<br /> <br /> When the experiment results did come in, they were clear and powerful. The redesigned order page resulted in an improvement in conversion rate over the original order page.<br /> <br /> And The Motley Fool isn’t stopping there. Now they plan on testing new elements for many different audience segments, like better landing pages for new prospects and custom experiences for loyal customers.<br /> <br /> And having the combination of Analytics 360 and Optimize 360 gives them a more complete view of the greater business impact each of their changes have.<br /> <br /> Read the <a href="//goo.gl/PiQmmH">full case study with The Motley Fool</a> for more details.<br /> <br /> <b>More to come </b><br /> <br /> This is only the beginning. In the coming months we’ll share even more product features and integrations that we’re now building into Optimize 360, so you can take seamless action on your Google data wherever it exists.<br /> <br /> Want to learn more? <a href="https://www.google.com/analytics/360-suite/optimize/?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-optimize&utm_content=spotlight-on-optimize-360">Visit our website</a> to read more about Optimize 360.<br /> <br /> <span style="font-size: xx-small;"><sup>1</sup>Source: Forrester Research, Inc. Discover How Marketing Analytics Increases Business Results</span><br /> <span style="font-size: xx-small;"><br /></span> <span class="byline-author">Posted by Jon Mesh, Product Manager, Optimize 360 and Tiffany Siu, Product Marketing Manager, Optimize 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <b>Because better web experiences start with integrated marketing tools</b><br /> <br /> A <a href="https://www.google.com/analytics/360-suite/resources/featured/whitepaper-discover-how-marketing-analytics-increases-business-performance.html?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-optimize&utm_content=spotlight-on-optimize-360">recent survey of marketers</a> found that <b>only 26%</b> believe their marketing tools are well-integrated and work seamlessly together.<sup><span style="font-size: xx-small;">1</span></sup><br /> <br /> And with all the channels and screens that customers are using – plus all the data that results – poor integration makes it hard to understand and respond to all the journeys that customers take to interact with your brand.<br /> <br /> When your marketing tools are integrated, you can use all the rich behavioral insights you’ve learned about your customers to make their experience on your site better. You can quickly identify areas of your site that can be improved upon and more easily tailor your site for specific audiences so your business can provide the optimal site experience to each customer.<br /> <br /> That’s why we created <b>Google Optimize 360</b> (beta). This <a href="https://www.google.com/analytics/360-suite/optimize/?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-optimize&utm_content=spotlight-on-optimize-360">new testing and personalization solution</a> is built with full native integration for all the data that matters to your business.<br /> <br /> <b>Get a clearer view and faster action</b><br /> <br /> The Google Analytics 360 Suite was built to make sense of all this data. Optimize 360 helps you take that integrated data and build better web experiences, not just for the "average user" but for individual users with all their different needs and goals. It offers you:<br /> <br /> <ul style="text-align: left;"> <li><b>One data source.</b> Work with confidence as your web analytics data and experiment data can now work together in one tool. </li> <li><b>Experiment and business objectives are the same.</b> Many businesses already use Analytics 360 to measure key activity on their site as they make critical business decisions. Now their experiments can easily test against those same activities. </li> <li><b>Simple, powerful personalization.</b> It's easy to use the Analytics 360 segments you’ve already discovered to deliver more personal web experiences. </li> </ul> <br /> <b> Enterprise-level testing and personalization made simple</b><br /> <br /> Refresh your site messaging or re-imagine the entire customer journey — just about anything is possible with the easy-to-use visual editor in Optimize 360.<br /> <br /> Once you’ve created a new variation of your site to test, you can select your Analytics 360 goals as experiment objectives and target your Analytics 360 audiences. After you’ve launched your experiment, you can review experiment reporting that matches your web analytics reporting. It's both easy and powerful ― because testing and personalization are seamlessly integrated with Analytics 360 from start to finish.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsYMzxKxJfLVeDBQXFUEXYCudxekLiFi3DNqbXTZUT-hAof6IAj9FPAEeOlSdU9q6ZY7IGKt3PRZv3PX3e_fRw-KIgL0LM9QUPVfsGx8CU9pLFI9VoEjT6_E_QuLBncwZBCel/s1600/spotlightoptimize360.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="364" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsYMzxKxJfLVeDBQXFUEXYCudxekLiFi3DNqbXTZUT-hAof6IAj9FPAEeOlSdU9q6ZY7IGKt3PRZv3PX3e_fRw-KIgL0LM9QUPVfsGx8CU9pLFI9VoEjT6_E_QuLBncwZBCel/s640/spotlightoptimize360.png" width="640" /></a></div> <br /> <b>The Motley Fool increases order page conversion rate by 26% with Optimize 360</b><br /> <br /> Many Optimize 360 customers have seen first-hand the benefits of an integrated and simple-to-use testing solution. The Motley Fool is one such customer.<br /> <br /> <a href="//goo.gl/DHs1YN">The Motley Fool</a> is dedicated to helping the world invest — better. The company was begun by brothers Tom and David Gardner in 1993 as a simple investing newsletter for family and friends. The Motley Fool is a global financial company now, but newsletters remain a key product.<br /> <br /> During regular reviews of their Analytics 360 data, The Motley Fool team began to see a weak link in the sales chain — email campaigns were driving visitors to the newsletter order page, but a high percentage of those sessions weren't leading to an order.<br /> <br /> The Motley Fool team began experimenting with ways they could make the newsletter order process as simple and easy as possible for their users. They used Optimize 360 to put their ideas to the test and measured their results against an already created Analytics 360 goal that was measuring newsletter orders.<br /> <br /> “The ability to use our existing Analytics 360 data in a testing platform was huge for our team,” says Laura Cavanaugh, Data Analytics Manager for The Motley Fool. “Our server-side event tracking for key metrics like leads and orders is 99% accurate — far better than with other sources." <br /> <br /> Even before results came in, Optimize 360 made a big impact on The Motley Fool team by saving valuable time and resources. “One of our marketing managers can set up a test from start to finish in less than 10 minutes,” says Cavanaugh.<br /> <br /> When the experiment results did come in, they were clear and powerful. The redesigned order page resulted in an improvement in conversion rate over the original order page.<br /> <br /> And The Motley Fool isn’t stopping there. Now they plan on testing new elements for many different audience segments, like better landing pages for new prospects and custom experiences for loyal customers.<br /> <br /> And having the combination of Analytics 360 and Optimize 360 gives them a more complete view of the greater business impact each of their changes have.<br /> <br /> Read the <a href="//goo.gl/PiQmmH">full case study with The Motley Fool</a> for more details.<br /> <br /> <b>More to come </b><br /> <br /> This is only the beginning. In the coming months we’ll share even more product features and integrations that we’re now building into Optimize 360, so you can take seamless action on your Google data wherever it exists.<br /> <br /> Want to learn more? <a href="https://www.google.com/analytics/360-suite/optimize/?utm_source=blog&utm_medium=ga-blog&utm_campaign=2016-ga360-optimize&utm_content=spotlight-on-optimize-360">Visit our website</a> to read more about Optimize 360.<br /> <br /> <span style="font-size: xx-small;"><sup>1</sup>Source: Forrester Research, Inc. Discover How Marketing Analytics Increases Business Results</span><br /> <span style="font-size: xx-small;"><br /></span> <span class="byline-author">Posted by Jon Mesh, Product Manager, Optimize 360 and Tiffany Siu, Product Marketing Manager, Optimize 360</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Spotlight on Optimize 360, part of the Google Analytics 360 Suite&url=https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/04/spotlight-on-optimize-360-part-of.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6148335600357112161' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/spotlight-smarter-marketing-with.html' itemprop='url' title='Spotlight: Smarter Marketing with Analytics 360, part of the Google Analytics 360 Suite'> Spotlight: Smarter Marketing with Analytics 360, part of the Google Analytics 360 Suite </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 7, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> On the Google Analytics team, we believe a primary goal of analytics is to make your marketing smarter.  It should help you understand your customer’s journey, gain and share insights, and create an engaging experience for your audience.<br /> <br /> <span class="s1">But just as your organization can’t achieve these goals in a silo, neither can your website analytics data.  Your customer’s journey includes both their experience with your marketing campaigns as well as their experience on your sites and apps.  So you need complete data, connected from marketing through to site experience, to actually gain insight and deliver a great customer experience.  </span> <br /> <br /> <span class="s1">Analytics 360, part of the Google Analytics 360 Suite, is proud to provide this type of <a href="http://services.google.com/fh/files/blogs/google-adwords-and-analytics-better-together.pdf"><span class="s2">end-to-end understanding</span></a> with our existing <a href="https://support.google.com/analytics/answer/1033961?hl=en"><span class="s2">AdWords integrations</span></a>. Beginning today, we are now offering this same capability with the DoubleClick Digital Marketing platform.  In addition to our existing integration with <span class="s2"><a href="https://support.google.com/analytics/answer/3374673?hl=en&ref_topic=3337851">DoubleClick Campaign Manager</a>*</span>, you can now view user engagement information for users acquired through <span class="s2"><a href="https://support.google.com/analytics/answer/6166770?hl=en&ref_topic=6166775&rd=1">DoubleClick Bid Manager</a>*</span> and <span class="s2"><a href="https://support.google.com/analytics/answer/6186450?hl=en&ref_topic=6186449">DoubleClick Search</a>*</span> campaigns directly within Analytics 360.  It’s super easy to connect your Analytics 360 account to DoubleClick Digital Marketing and there’s no implementation work needed (e.g. no site or campaign re-tagging).</span><br /> <span class="byline-author"> *Note: Must be a Google Analytics 360 customer to view these links.</span> <br /> <br /> <span class="s1">With these new capabilities, marketers using Analytics 360 are better able to see the customer journey from when a customer was exposed to their marketing campaigns all the way through to that customer’s eventual purchase on their site (or lack thereof).  User engagement with your site can be analyzed for both users who viewed an ad (view-through) and for users who clicked on an ad (click-through). View-through information is especially important for display, video, and mobile because users often view these ads and then visit the website later rather than clicking directly on the ad.  </span><br /> <br /> <span class="s2"><a href="http://services.google.com/fh/files/misc/case-study-panasonic-improves-return-on-advertising-spend-with-google-analytics-360.pdf">Companies like Panasonic</a></span><span class="s1"> are already using our integrations with marketing media to improve their return on investment (ROI) from digital marketing campaigns.  With the Analytics 360 ads integrations, Panasonic was able to aggregate all digital campaign data into one platform to gain insight about their customers.  They then shared these insights back to their media tools to better find engaged audiences and provide those audiences with the right experience at the right moment, driving an <a href="http://services.google.com/fh/files/misc/case-study-panasonic-improves-return-on-advertising-spend-with-google-analytics-360.pdf"><span class="s2">ROI increase of 30%</span></a>. </span><br /> <br /> <span class="s1">In light of these latest integrations with Google ad technologies, we wanted to take a moment to discuss the two capabilities we enable across all our ads integrations that help you achieve smarter marketing:  1) understanding the customer and their journey and 2) creating relevant experiences for users.</span><br /> <br /> <span class="s1"><b><br /></b></span> <span class="s1"><b>Understanding the customer and their journey</b></span><br /> <br /> <span class="s1">They saw and / or clicked on your ad and arrived on your site.  But who are they?  What happened next?  Did they bounce immediately?  Did they research specific products?  Did they sign up for your newsletter?  What were the users who interacted with your digital marketing doing on your site?  Ads integrations with Analytics 360 can help you answer these questions and more, for example:</span><br /> <ul class="ul1"> <li class="li1"><span class="s1">You are launching a new product and start running display and search advertising campaigns to attract customers.  You find that one campaign has a low conversion rate and you’re considering deprecating it.  But you review your site analytics data for this campaign and find that some specific ad exchanges and certain keywords are driving many new users to your site.  And some of these exchanges and keywords are driving new users who are highly engaged — they view a lot of product detail pages and spend a lot of time on your site. So, instead of shutting down the campaign, you refine the targeting for the ads in this campaign to focus more on the ad exchanges and the keywords that drive engaged new users to your site.  Then, you create a remarketing campaign to bring these engaged new users back to your site for purchase.</span></li> </ul> <ul class="ul1"> <li class="li1"><span class="s1">One of your campaigns drives a lot of click and view-throughs, but has a low conversion rate.  Analysis in Analytics 360 reveals that most users bounce immediately, but a certain segment who click on or view that ad (e.g. women aged 18-35) have a really high conversion rate.  You refine the messaging and creative in your ads, adjust where these ads are served, and bid higher in order to find and attract more of this high-performing audience. </span></li> </ul> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Tl3k0iG-GsDaPDe4c7v3LnQ2Krn1VU4qU0Ua2CkinckUwpACmuF0Vzt00jE-nbWAn4XsVafdviV8dTIGcEapZhs3QH32vfXUjPCR9Ur2rUoAX1CzKNZjDfGRPdSFIbiv_-pr/s1600/GA360-customer-journey-diagram-040616.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Tl3k0iG-GsDaPDe4c7v3LnQ2Krn1VU4qU0Ua2CkinckUwpACmuF0Vzt00jE-nbWAn4XsVafdviV8dTIGcEapZhs3QH32vfXUjPCR9Ur2rUoAX1CzKNZjDfGRPdSFIbiv_-pr/s640/GA360-customer-journey-diagram-040616.jpg" width="640" /></a></center> <b>Creating relevant experiences for users</b> <br /> <span class="s1">User behavior on your site can tell you a lot about them and what they’re interested in.  Shouldn’t you use that information to inform your marketing strategy? Some examples:</span><br /> <ul class="ul1"> <li class="li1"><span class="s1">You run a shopping site and have users who spend a lot of time looking at an item or even put that item in their cart, but don’t end up purchasing.  At the end of the season, the clothes on your site go on sale.  You create remarketing campaigns to these users who showed interest but never purchased letting them know that the item they were interested in is now on sale.</span></li> </ul> <ul class="ul1"> <li class="li1"><span class="s1">You are a cable company and you’d like to offer your new online streaming HDTV service to existing customers who subscribe to your high speed Internet plan.  You create remarketing ads for customers who have the high speed plan, driving higher lifetime value for these customers.</span></li> </ul> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwPrF0PPgMsU3DjMZf70l5h-8xT0AzGiLsfauJXQdT4rq96oB1-02kThTEaGlcrjBmFqnNbkTRoFD_jd3tv8szBnaAxP7GH0vtKzI7E_LGuFbJnqlHH2xnKef20evA-SghKFO4/s1600/GA360-reMarket-diagram-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwPrF0PPgMsU3DjMZf70l5h-8xT0AzGiLsfauJXQdT4rq96oB1-02kThTEaGlcrjBmFqnNbkTRoFD_jd3tv8szBnaAxP7GH0vtKzI7E_LGuFbJnqlHH2xnKef20evA-SghKFO4/s640/GA360-reMarket-diagram-3.jpg" width="640" /></a></center> <span class="s1">These are just a few examples of how analytics data can blend with campaign data to create real value for both companies and for their customers. It's a win-win — customers get marketing that is truly relevant to them, and companies put their marketing dollars to work with the customers who are most likely to be interested.  </span><br /> <br /> <span class="s1">Visit the Google Analytics 360 Suite Help Center to learn more about our new integrations with <span class="s2"><a href="https://support.google.com/analytics/answer/6166770?hl=en&ref_topic=6166775&rd=1">DoubleClick Bid Manager</a>*</span> and <span class="s2"><a href="https://support.google.com/analytics/answer/6186450?hl=en&ref_topic=6186449">DoubleClick Search</a>*</span>.  You can also learn about our existing integrations <span class="s2"><a href="https://support.google.com/analytics/answer/3374673?hl=en&ref_topic=3337851">DoubleClick Campaign Manager</a>*</span> and with <a href="https://support.google.com/analytics/answer/1033961?hl=en"><span class="s2">AdWords</span></a>.  Stay tuned for more updates from Analytics 360 as we continue to invest in new and exciting capabilities. Happy analyzing!</span><br /> <span class="byline-author"> *Note: Must be a Google Analytics 360 customer to view these links.</span> <br /> <span class="byline-author">Posted by Abhi Aggarwal and Jocelyn Whittenburg, Google Analytics team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> On the Google Analytics team, we believe a primary goal of analytics is to make your marketing smarter.  It should help you understand your customer’s journey, gain and share insights, and create an engaging experience for your audience.<br /> <br /> <span class="s1">But just as your organization can’t achieve these goals in a silo, neither can your website analytics data.  Your customer’s journey includes both their experience with your marketing campaigns as well as their experience on your sites and apps.  So you need complete data, connected from marketing through to site experience, to actually gain insight and deliver a great customer experience.  </span> <br /> <br /> <span class="s1">Analytics 360, part of the Google Analytics 360 Suite, is proud to provide this type of <a href="http://services.google.com/fh/files/blogs/google-adwords-and-analytics-better-together.pdf"><span class="s2">end-to-end understanding</span></a> with our existing <a href="https://support.google.com/analytics/answer/1033961?hl=en"><span class="s2">AdWords integrations</span></a>. Beginning today, we are now offering this same capability with the DoubleClick Digital Marketing platform.  In addition to our existing integration with <span class="s2"><a href="https://support.google.com/analytics/answer/3374673?hl=en&ref_topic=3337851">DoubleClick Campaign Manager</a>*</span>, you can now view user engagement information for users acquired through <span class="s2"><a href="https://support.google.com/analytics/answer/6166770?hl=en&ref_topic=6166775&rd=1">DoubleClick Bid Manager</a>*</span> and <span class="s2"><a href="https://support.google.com/analytics/answer/6186450?hl=en&ref_topic=6186449">DoubleClick Search</a>*</span> campaigns directly within Analytics 360.  It’s super easy to connect your Analytics 360 account to DoubleClick Digital Marketing and there’s no implementation work needed (e.g. no site or campaign re-tagging).</span><br /> <span class="byline-author"> *Note: Must be a Google Analytics 360 customer to view these links.</span> <br /> <br /> <span class="s1">With these new capabilities, marketers using Analytics 360 are better able to see the customer journey from when a customer was exposed to their marketing campaigns all the way through to that customer’s eventual purchase on their site (or lack thereof).  User engagement with your site can be analyzed for both users who viewed an ad (view-through) and for users who clicked on an ad (click-through). View-through information is especially important for display, video, and mobile because users often view these ads and then visit the website later rather than clicking directly on the ad.  </span><br /> <br /> <span class="s2"><a href="http://services.google.com/fh/files/misc/case-study-panasonic-improves-return-on-advertising-spend-with-google-analytics-360.pdf">Companies like Panasonic</a></span><span class="s1"> are already using our integrations with marketing media to improve their return on investment (ROI) from digital marketing campaigns.  With the Analytics 360 ads integrations, Panasonic was able to aggregate all digital campaign data into one platform to gain insight about their customers.  They then shared these insights back to their media tools to better find engaged audiences and provide those audiences with the right experience at the right moment, driving an <a href="http://services.google.com/fh/files/misc/case-study-panasonic-improves-return-on-advertising-spend-with-google-analytics-360.pdf"><span class="s2">ROI increase of 30%</span></a>. </span><br /> <br /> <span class="s1">In light of these latest integrations with Google ad technologies, we wanted to take a moment to discuss the two capabilities we enable across all our ads integrations that help you achieve smarter marketing:  1) understanding the customer and their journey and 2) creating relevant experiences for users.</span><br /> <br /> <span class="s1"><b><br /></b></span> <span class="s1"><b>Understanding the customer and their journey</b></span><br /> <br /> <span class="s1">They saw and / or clicked on your ad and arrived on your site.  But who are they?  What happened next?  Did they bounce immediately?  Did they research specific products?  Did they sign up for your newsletter?  What were the users who interacted with your digital marketing doing on your site?  Ads integrations with Analytics 360 can help you answer these questions and more, for example:</span><br /> <ul class="ul1"> <li class="li1"><span class="s1">You are launching a new product and start running display and search advertising campaigns to attract customers.  You find that one campaign has a low conversion rate and you’re considering deprecating it.  But you review your site analytics data for this campaign and find that some specific ad exchanges and certain keywords are driving many new users to your site.  And some of these exchanges and keywords are driving new users who are highly engaged — they view a lot of product detail pages and spend a lot of time on your site. So, instead of shutting down the campaign, you refine the targeting for the ads in this campaign to focus more on the ad exchanges and the keywords that drive engaged new users to your site.  Then, you create a remarketing campaign to bring these engaged new users back to your site for purchase.</span></li> </ul> <ul class="ul1"> <li class="li1"><span class="s1">One of your campaigns drives a lot of click and view-throughs, but has a low conversion rate.  Analysis in Analytics 360 reveals that most users bounce immediately, but a certain segment who click on or view that ad (e.g. women aged 18-35) have a really high conversion rate.  You refine the messaging and creative in your ads, adjust where these ads are served, and bid higher in order to find and attract more of this high-performing audience. </span></li> </ul> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Tl3k0iG-GsDaPDe4c7v3LnQ2Krn1VU4qU0Ua2CkinckUwpACmuF0Vzt00jE-nbWAn4XsVafdviV8dTIGcEapZhs3QH32vfXUjPCR9Ur2rUoAX1CzKNZjDfGRPdSFIbiv_-pr/s1600/GA360-customer-journey-diagram-040616.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Tl3k0iG-GsDaPDe4c7v3LnQ2Krn1VU4qU0Ua2CkinckUwpACmuF0Vzt00jE-nbWAn4XsVafdviV8dTIGcEapZhs3QH32vfXUjPCR9Ur2rUoAX1CzKNZjDfGRPdSFIbiv_-pr/s640/GA360-customer-journey-diagram-040616.jpg" width="640" /></a></center> <b>Creating relevant experiences for users</b> <br /> <span class="s1">User behavior on your site can tell you a lot about them and what they’re interested in.  Shouldn’t you use that information to inform your marketing strategy? Some examples:</span><br /> <ul class="ul1"> <li class="li1"><span class="s1">You run a shopping site and have users who spend a lot of time looking at an item or even put that item in their cart, but don’t end up purchasing.  At the end of the season, the clothes on your site go on sale.  You create remarketing campaigns to these users who showed interest but never purchased letting them know that the item they were interested in is now on sale.</span></li> </ul> <ul class="ul1"> <li class="li1"><span class="s1">You are a cable company and you’d like to offer your new online streaming HDTV service to existing customers who subscribe to your high speed Internet plan.  You create remarketing ads for customers who have the high speed plan, driving higher lifetime value for these customers.</span></li> </ul> <center> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwPrF0PPgMsU3DjMZf70l5h-8xT0AzGiLsfauJXQdT4rq96oB1-02kThTEaGlcrjBmFqnNbkTRoFD_jd3tv8szBnaAxP7GH0vtKzI7E_LGuFbJnqlHH2xnKef20evA-SghKFO4/s1600/GA360-reMarket-diagram-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwPrF0PPgMsU3DjMZf70l5h-8xT0AzGiLsfauJXQdT4rq96oB1-02kThTEaGlcrjBmFqnNbkTRoFD_jd3tv8szBnaAxP7GH0vtKzI7E_LGuFbJnqlHH2xnKef20evA-SghKFO4/s640/GA360-reMarket-diagram-3.jpg" width="640" /></a></center> <span class="s1">These are just a few examples of how analytics data can blend with campaign data to create real value for both companies and for their customers. It's a win-win — customers get marketing that is truly relevant to them, and companies put their marketing dollars to work with the customers who are most likely to be interested.  </span><br /> <br /> <span class="s1">Visit the Google Analytics 360 Suite Help Center to learn more about our new integrations with <span class="s2"><a href="https://support.google.com/analytics/answer/6166770?hl=en&ref_topic=6166775&rd=1">DoubleClick Bid Manager</a>*</span> and <span class="s2"><a href="https://support.google.com/analytics/answer/6186450?hl=en&ref_topic=6186449">DoubleClick Search</a>*</span>.  You can also learn about our existing integrations <span class="s2"><a href="https://support.google.com/analytics/answer/3374673?hl=en&ref_topic=3337851">DoubleClick Campaign Manager</a>*</span> and with <a href="https://support.google.com/analytics/answer/1033961?hl=en"><span class="s2">AdWords</span></a>.  Stay tuned for more updates from Analytics 360 as we continue to invest in new and exciting capabilities. Happy analyzing!</span><br /> <span class="byline-author"> *Note: Must be a Google Analytics 360 customer to view these links.</span> <br /> <span class="byline-author">Posted by Abhi Aggarwal and Jocelyn Whittenburg, Google Analytics team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/spotlight-smarter-marketing-with.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Spotlight: Smarter Marketing with Analytics 360, part of the Google Analytics 360 Suite&url=https://analytics.googleblog.com/2016/04/spotlight-smarter-marketing-with.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/04/spotlight-smarter-marketing-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='2354129351302986525' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/04/introducing-google-tag-manager-for-real.html' itemprop='url' title='Introducing Google Tag Manager for Real World Tags '> Introducing Google Tag Manager for Real World Tags </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> April 1, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> is great for easily deploying and organizing all your site and app tags. But what about the complex problem of tags in the real world? Libraries, dentist offices, and college universities are a big mess of file folders with complex tagging systems. (The <a href="https://en.wikipedia.org/wiki/Dewey_Decimal_Classification">Dewey Decimal System</a> for example dates all the way back to 1876!) Street artists have to manually spray paint their tags, and retailers have to keep track of tags on their wares. Conservationists and marine biologists tag animals such as sharks in order to fully understand their behaviors. But how to wrangle your universe of real-world items is the question.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXQY3hhm_71kgV_NlJmDNES3bt4hyphenhyphenzk6ZSRqaN4oZLQJS-KH3Pr9jwaJWXYI5mdH7fSe89ZMdWS_sZGyXnUwsUNVMFMdlzyZXUUKRALUEEGQ7wUfNcqlpRasopnBiDoQlGuj3/s1600/OfflineTagManagerLogo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXQY3hhm_71kgV_NlJmDNES3bt4hyphenhyphenzk6ZSRqaN4oZLQJS-KH3Pr9jwaJWXYI5mdH7fSe89ZMdWS_sZGyXnUwsUNVMFMdlzyZXUUKRALUEEGQ7wUfNcqlpRasopnBiDoQlGuj3/s320/OfflineTagManagerLogo.png" width="320" /></a></div> The Tag Manager team thought deeply about this issue and decided there had to be a better way to manage the broad spectrum of real world tags. Finding things like folders by numerical sorting in stacks of thousands is simply too difficult. What if one is out of place? That’s why today we’re excited to announce Google Tag Manager for real world tags!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMB26VuERM1gIHdIdigI4qnMsAj3Gl59Q0JUCLa2kO9SP2dvN9pMME0YEFiiknDdmMcEx3uGn5ie2ajdwQ22BGd3dFkxCAzdF6uIWkuLpPscXPd-iANfLiNiaqmJ-5D7CXxNp6/s1600/OTFvinylshot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMB26VuERM1gIHdIdigI4qnMsAj3Gl59Q0JUCLa2kO9SP2dvN9pMME0YEFiiknDdmMcEx3uGn5ie2ajdwQ22BGd3dFkxCAzdF6uIWkuLpPscXPd-iANfLiNiaqmJ-5D7CXxNp6/s400/OTFvinylshot.jpg" width="400" /></a></div> <br /> <i>Simply place the patented Google Tag Manager RFID tag on what you want to manage, such as the above LP, and we’ll do the rest.</i><br /> <b><br /></b> <b>Feature Overview </b><br /> Google Tag Manager for real world tags seeks to automagically inventory, categorize and help manage your real world tags no matter what variety they are. And by using the power of the cloud, the hard work will get done for you!<br /> <br /> <b>Inventory</b><br /> Once placed on the desired item, Google Tag Manager for real world tags will create a record of that item in your Tag Manager dashboard. Now you have a record of this item from your mobile device or workstation, so you can manage it from anywhere in the world.<br /> <br /> <b>Automatic Categorization </b><br /> We’ll automatically determine what’s going on with your items and scan their contents in real-time. So whether you’re tagging a <a href="http://voices.nationalgeographic.com/2014/01/30/shark-tagging-tracking-separating-fact-from-fiction/">shark</a>, or just tagging your lunch in the break room refrigerator, our tag management technology will discern what’s being tagged appropriately, and help you easily turn on the set of functions specific to your use case (for example, tracking down your missing leftovers).  <br /> <br /> <b>Edit & Create Rules </b><br /> You can create rules for your tags without having to even go back to your physical item. For example, are you a street artist? Simply stick one of our RFID stickers on the wall next to your tags, and change the color or style from anywhere in the world through our easy to use interface.<br /> <br /> Speaking of sharks, are you a marine biologist? We've got you covered. No longer do you have to manually tag each animal you're tracking one by one. With our new fleet of Google Tag Manager Real World Drones, simply setup a trigger for the animals you're working to protect, and the drones will gently and humanely deploy the necessary tags to all relevant animals:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbMt63loOqmc0Yn6aWvAYlEF2btzB11YE-joTQRR4m7W-4WZXrPBEXH-OAS-RGm30bVMOwssjKi5LMjhXcrRoItZk2H9dOKmRMWH33gIH8yJ9u-qFSJz3DprOFA93IvbPSIbo/s1600/Screen+Shot+2016-04-01+at+5.51.54+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="347" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbMt63loOqmc0Yn6aWvAYlEF2btzB11YE-joTQRR4m7W-4WZXrPBEXH-OAS-RGm30bVMOwssjKi5LMjhXcrRoItZk2H9dOKmRMWH33gIH8yJ9u-qFSJz3DprOFA93IvbPSIbo/s640/Screen+Shot+2016-04-01+at+5.51.54+AM.png" width="640" /></a></div> <b>How to get started ... </b><br /> We’ll be releasing Google Tag Manager for real world tags in the coming weeks, and shipping 10,000 physical tags to each registered user of Google Tag Manager to get started. The first release will require you to manually update your tags, but of course you only need to re-tag your items once - after that, it’s smooth sailing.<br /> <br /> Happy Tagging!<br /> <br /> Posted by the Google Tag Manager Team .<br /> <i>...and yes, April Fools.</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://www.google.com/analytics/tag-manager/">Google Tag Manager</a> is great for easily deploying and organizing all your site and app tags. But what about the complex problem of tags in the real world? Libraries, dentist offices, and college universities are a big mess of file folders with complex tagging systems. (The <a href="https://en.wikipedia.org/wiki/Dewey_Decimal_Classification">Dewey Decimal System</a> for example dates all the way back to 1876!) Street artists have to manually spray paint their tags, and retailers have to keep track of tags on their wares. Conservationists and marine biologists tag animals such as sharks in order to fully understand their behaviors. But how to wrangle your universe of real-world items is the question.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXQY3hhm_71kgV_NlJmDNES3bt4hyphenhyphenzk6ZSRqaN4oZLQJS-KH3Pr9jwaJWXYI5mdH7fSe89ZMdWS_sZGyXnUwsUNVMFMdlzyZXUUKRALUEEGQ7wUfNcqlpRasopnBiDoQlGuj3/s1600/OfflineTagManagerLogo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXQY3hhm_71kgV_NlJmDNES3bt4hyphenhyphenzk6ZSRqaN4oZLQJS-KH3Pr9jwaJWXYI5mdH7fSe89ZMdWS_sZGyXnUwsUNVMFMdlzyZXUUKRALUEEGQ7wUfNcqlpRasopnBiDoQlGuj3/s320/OfflineTagManagerLogo.png" width="320" /></a></div> The Tag Manager team thought deeply about this issue and decided there had to be a better way to manage the broad spectrum of real world tags. Finding things like folders by numerical sorting in stacks of thousands is simply too difficult. What if one is out of place? That’s why today we’re excited to announce Google Tag Manager for real world tags!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMB26VuERM1gIHdIdigI4qnMsAj3Gl59Q0JUCLa2kO9SP2dvN9pMME0YEFiiknDdmMcEx3uGn5ie2ajdwQ22BGd3dFkxCAzdF6uIWkuLpPscXPd-iANfLiNiaqmJ-5D7CXxNp6/s1600/OTFvinylshot.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMB26VuERM1gIHdIdigI4qnMsAj3Gl59Q0JUCLa2kO9SP2dvN9pMME0YEFiiknDdmMcEx3uGn5ie2ajdwQ22BGd3dFkxCAzdF6uIWkuLpPscXPd-iANfLiNiaqmJ-5D7CXxNp6/s400/OTFvinylshot.jpg" width="400" /></a></div> <br /> <i>Simply place the patented Google Tag Manager RFID tag on what you want to manage, such as the above LP, and we’ll do the rest.</i><br /> <b><br /></b> <b>Feature Overview </b><br /> Google Tag Manager for real world tags seeks to automagically inventory, categorize and help manage your real world tags no matter what variety they are. And by using the power of the cloud, the hard work will get done for you!<br /> <br /> <b>Inventory</b><br /> Once placed on the desired item, Google Tag Manager for real world tags will create a record of that item in your Tag Manager dashboard. Now you have a record of this item from your mobile device or workstation, so you can manage it from anywhere in the world.<br /> <br /> <b>Automatic Categorization </b><br /> We’ll automatically determine what’s going on with your items and scan their contents in real-time. So whether you’re tagging a <a href="http://voices.nationalgeographic.com/2014/01/30/shark-tagging-tracking-separating-fact-from-fiction/">shark</a>, or just tagging your lunch in the break room refrigerator, our tag management technology will discern what’s being tagged appropriately, and help you easily turn on the set of functions specific to your use case (for example, tracking down your missing leftovers).  <br /> <br /> <b>Edit & Create Rules </b><br /> You can create rules for your tags without having to even go back to your physical item. For example, are you a street artist? Simply stick one of our RFID stickers on the wall next to your tags, and change the color or style from anywhere in the world through our easy to use interface.<br /> <br /> Speaking of sharks, are you a marine biologist? We've got you covered. No longer do you have to manually tag each animal you're tracking one by one. With our new fleet of Google Tag Manager Real World Drones, simply setup a trigger for the animals you're working to protect, and the drones will gently and humanely deploy the necessary tags to all relevant animals:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbMt63loOqmc0Yn6aWvAYlEF2btzB11YE-joTQRR4m7W-4WZXrPBEXH-OAS-RGm30bVMOwssjKi5LMjhXcrRoItZk2H9dOKmRMWH33gIH8yJ9u-qFSJz3DprOFA93IvbPSIbo/s1600/Screen+Shot+2016-04-01+at+5.51.54+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="347" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbMt63loOqmc0Yn6aWvAYlEF2btzB11YE-joTQRR4m7W-4WZXrPBEXH-OAS-RGm30bVMOwssjKi5LMjhXcrRoItZk2H9dOKmRMWH33gIH8yJ9u-qFSJz3DprOFA93IvbPSIbo/s640/Screen+Shot+2016-04-01+at+5.51.54+AM.png" width="640" /></a></div> <b>How to get started ... </b><br /> We’ll be releasing Google Tag Manager for real world tags in the coming weeks, and shipping 10,000 physical tags to each registered user of Google Tag Manager to get started. The first release will require you to manually update your tags, but of course you only need to re-tag your items once - after that, it’s smooth sailing.<br /> <br /> Happy Tagging!<br /> <br /> Posted by the Google Tag Manager Team .<br /> <i>...and yes, April Fools.</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/04/introducing-google-tag-manager-for-real.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Introducing Google Tag Manager for Real World Tags 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href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 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