获客好帮手！这样管理与跟进站内外线索

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clearfix"> <div class="item-left fl"> <div class="artical-top"> <div class="left"> <h1 class="top-title" id="top-title"> 获客好帮手！这样管理与跟进站内外线索 | 数字百宝箱009期 </h1> <div class="top-orgin"> <span>来源：做网站</span> <span class="ml42">浏览：<browse class="clickcount-news-41081" data-type="news" data-id="41081"></browse></span> <span class="ml42">2024-04-25</span> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-placement="bottom" data-content='<img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/zwz/41081.html" alt="img" />' > <i class="iconfont iconweixin"></i> 分享 </a> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_zwz_top" data-slug="zwz_top"> <ggtemplate> <a url-ref="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p><span>&emsp;&emsp;<strong>「线索」集中管理</strong></span> </p><p><span>&emsp;&emsp;<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">数字门户</a>SCRM客户池数据来源包括：线索转客户(智慧留资、官网表单留资、外部对接线索跟进后可转成客户)、社媒留资转客户(在回复社媒留资用户时可以将用户转成客户)、外部导入/录入客户(支持企业表格导入或者手动录入客户，便于统一的管理与跟进)、官网注册会员(官网注册的会员也会自动沉淀至客户池，同时支持把客户转成会员)。</span> </p><p><span>&emsp;&emsp;企业数字化营销影响深远，如今多数企业都在尽可能扩大客户池，增加线索来源。数字门户集合多种能力，有条理地简化线索管理与客户跟进。</span> </p><p><span>&emsp;&emsp;<strong>1. 汇聚门户各类表单留资线索</strong></span> </p><p><span>&emsp;&emsp;数字门户中各种表单样式及场景下，客户留资均能进入「全部线索」。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/1.png" alt="" width="600" height="419" title="" align="" /><br /></span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/2.png" alt="" width="600" height="422" title="" align="" /><br /></span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/3.png" alt="" width="600" height="422" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<strong>2. 汇聚智慧客服与访客的沟通转化</strong></span> </p><p><span><strong>                <img src="//s.300.cn/archive/images/2024/04/25/4.png" alt="" width="600" height="327" title="" align="" /><br /></strong></span> </p><p><span>&emsp;&emsp;· 智慧客服与访客沟通中可直接转线索</span> </p><p><span>&emsp;&emsp;· 转线索时可补全基本信息并记录沟通备注</span> </p><p><span>&emsp;&emsp;<strong>3. 汇聚企业在外部所做的广告留资</strong></span> </p><p><span><strong>                <img src="//s.300.cn/archive/images/2024/04/25/1111.png" alt="" width="600" height="341" title="" align="" /><br /></strong></span> </p><p><span><strong>                <img src="//s.300.cn/archive/images/2024/04/25/5.png" alt="" width="600" height="296" title="" align="" /><br /></strong></span> </p><p><span><strong>                <img src="//s.300.cn/archive/images/2024/04/25/6.png" alt="" width="600" height="263" title="" align="" /><br /></strong></span> </p><p><span>&emsp;&emsp;腾讯系、字节系、百度系三大广告平台中的线索数据可同步至数字门户。</span> </p><p><span>&emsp;&emsp;<strong>4. 满足企业对线索信息的差异化需求</strong></span> </p><p><span><strong>                <img src="//s.300.cn/archive/images/2024/04/25/7.png" alt="" width="600" height="267" title="" align="" /><br /></strong></span> </p><p><span>&emsp;&emsp;「全部线索」列表中“查看”支持查看、编辑线索详情，记录跟进记录;“转为客户”可记录客户详细信息;“更多”支持对线索做标记跟进，对还在跟进但未转客户，沟通后觉得无效线索标记无效。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/8.png" alt="" width="600" height="243" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;数字门户可以根据企业要求，配置不同需要录入的字段，有文字、选择项、文件、图片多种输入类别可供选择。</span> </p><p><span>&emsp;&emsp;<strong>「客户」及时跟进</strong></span> </p><p><span>&emsp;&emsp;面对各种来源的“客户”如何分组管理与再营销?如何增加客户分组，便于后期客户分类管理?</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/9.png" alt="" width="600" height="333" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;「全部客户」列表可直观看到客户名称、联系方式、客户分组、客户来源、是否会员</span> </p><p><span>&emsp;&emsp;「全部客户」列表支持录入、导入、导出;支持根据来源站、客户分组、关键词等快捷搜索;支持查看、编辑客户资料、记录跟进备注;支持删除客户或客户开通会员操作。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/10.png" alt="" width="600" height="286" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;因为数字门户是全渠道<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">客户管理</a>，所以需要提供分组能力。建立不同的分组有助于企业更直观地管理客户，不同的线索可以转入不同的客户分组。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/11.png" alt="" width="600" height="279" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;有了客户分组后，企业通过数字门户自带的邮件和短信营销能力，可以选择对应站点下的客户进行再营销。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/12.png" alt="" width="600" height="304" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;无论是线索还是客户，数字门户均支持移动端的管理与跟进。</span> </p><p><span>&emsp;&emsp;总的来说，作为企业全域数字化营销平台，数字门户为企业提供站内+站外/社媒+广告留资的全渠道客户管理体验，帮<a href="https://www.300.cn/" target="_blank">中企动力</a>业实现<a href="https://www.300.cn/online/weishop.html" target="_blank">高效获客</a>。</span> </p> </div> <div 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target="_blank">数字门户</a>SCRM客户池数据来源包括：线索转客户(智慧留资、官网表单留资、外部对接线索跟进后可转成客户)、社媒留资转客户(在回复社媒留资用户时可以将用户转成客户)、外部导入/录入客户(支持企业表格导入或者手动录入客户，便于统一的管理与跟进)、官网注册会员(官网注册的会员也会自动沉淀至客户池，同时支持把客户转成会员)。</span> </p><p><span>&emsp;&emsp;企业数字化营销影响深远，如今多数企业都在尽可能扩大客户池，增加线索来源。数字门户集合多种能力，有条理地简化线索管理与客户跟进。</span> </p><p><span>&emsp;&emsp;<strong>1. 汇聚门户各类表单留资线索</strong></span> </p><p><span>&emsp;&emsp;数字门户中各种表单样式及场景下，客户留资均能进入「全部线索」。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/1.png" alt="" width="600" height="419" title="" align="" /><br /></span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/2.png" alt="" width="600" height="422" title="" align="" /><br /></span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/3.png" alt="" width="600" height="422" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;<strong>2. 汇聚智慧客服与访客的沟通转化</strong></span> </p><p><span><strong>                <img 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src="//s.300.cn/archive/images/2024/04/25/10.png" alt="" width="600" height="286" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;因为数字门户是全渠道<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">客户管理</a>，所以需要提供分组能力。建立不同的分组有助于企业更直观地管理客户，不同的线索可以转入不同的客户分组。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/11.png" alt="" width="600" height="279" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;有了客户分组后，企业通过数字门户自带的邮件和短信营销能力，可以选择对应站点下的客户进行再营销。</span> </p><p><span>                <img src="//s.300.cn/archive/images/2024/04/25/12.png" alt="" width="600" height="304" title="" align="" /><br /></span> </p><p><span>&emsp;&emsp;无论是线索还是客户，数字门户均支持移动端的管理与跟进。</span> </p><p><span>&emsp;&emsp;总的来说，作为企业全域数字化营销平台，数字门户为企业提供站内+站外/社媒+广告留资的全渠道客户管理体验，帮<a href="https://www.300.cn/" target="_blank">中企动力</a>业实现<a href="https://www.300.cn/online/weishop.html" target="_blank">高效获客</a>。</span> </p> </div> <div class="artical-footer"> <div> 版权声明：原创 </div> 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