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class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span>  <article class="story relative overflow-hidden box " data-id="1145206" id="1145206" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="Don’t Say It, Just Rap It" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145206/dont-say-it-just-rap-it" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/large/2024/10/0122072416ef48b.png?r=221618" alt="Don’t Say It, Just Rap It" title="Don’t Say It, Just Rap It"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="magazine" class="badge inline-flex text-3 text-center font-arial align-middle"><span>Magazine </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145206" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145206/dont-say-it-just-rap-it" class="story__link "><strong>Don’t Say It, Just Rap It</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Tyrone Tellis invites marketers to take a few leaves from the rap playbook. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145206&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Don%E2%80%99t%20Say%20It%2C%20Just%20Rap%20It&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145206&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145206" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mb-3.250 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Don%E2%80%99t%20Say%20It%2C%20Just%20Rap%20It%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145206%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span>  <article class="story relative overflow-hidden box " data-id="1145233" id="1145233" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="Remembering Anthony J. Permal" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145233/remembering-anthony-j-permal" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/large/2024/10/021607247846437.jpg?r=161038" alt="Remembering Anthony J. Permal" title="Remembering Anthony J. Permal"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="people" class="badge inline-flex text-3 text-center font-arial align-middle"><a title="People" href="/web/20241003002900/https://aurora.dawn.com/people" class=" text-3 text-center "><span>People </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145233" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145233/remembering-anthony-j-permal" class="story__link "><strong>Remembering Anthony J. Permal</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Menin Rodrigues reflects on the loss of Anthony J. Permal. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145233&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mb-3.250 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" 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data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mr-6.75 mb-0 "> <div class="media__item "><a title="DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1143559/dawns-gentle-superwoman-niloufer-patel-1959-2019" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/large/2019/11/5de1125b77beb.jpg" alt="DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]" title="DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143559" class="story__title text-5 text-center font-normal "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1143559/dawns-gentle-superwoman-niloufer-patel-1959-2019" class="story__link "><strong>DAWN’s Gentle Superwoman Niloufer Patel [1959 - 2019]</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light ">A tribute. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143559&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" 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</div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400" data-id="1145198" id="1145198" data-layout="story" data-tags="">  <figure class="media sm:w-full w-full mr-6.75 mb-0 "> <div class="media__item "><a title="What Is Not Going To Change" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145198/what-is-not-going-to-change" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/large/2024/09/04121423ee75b71.jpg?r=130542" alt="What Is Not Going To Change" title="What Is Not Going To Change"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145198" class="story__title text-5 text-center font-normal "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145198/what-is-not-going-to-change" class="story__link "><strong>What Is Not Going To Change</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light ">Within the swirls of uncertainties created by AI, Julian Saunders lists what will not change. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145198&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 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<div class="grid grid-cols-2 gap-3">  <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145220" id="1145220" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Redefining Consumer Connections" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145220/redefining-consumer-connections" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/12111454dead0dd.jpg?r=111459" alt="Redefining Consumer Connections" title="Redefining Consumer Connections"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145220" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145220/redefining-consumer-connections" class="story__link "><strong>Redefining Consumer Connections</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">The evolution of brands into lifestyle experiences is not just a trend; it is a strategic move aimed at reshaping the consumer landscape, writes Asrar Alam. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Redefining%20Consumer%20Connections&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Redefining%20Consumer%20Connections%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145220%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145204" id="1145204" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Why the Reports of TV’s Death Have Been Greatly Exaggerated" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145204/why-the-reports-of-tvs-death-have-been-greatly-exaggerated" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/24095114bf34c54.png?r=095126" alt="Why the Reports of TV’s Death Have Been Greatly Exaggerated" title="Why the Reports of TV’s Death Have Been Greatly Exaggerated"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145204" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145204/why-the-reports-of-tvs-death-have-been-greatly-exaggerated" class="story__link "><strong>Why the Reports of TV’s Death Have Been Greatly Exaggerated</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Why%20the%20Reports%20of%20TV%E2%80%99s%20Death%20Have%20Been%20Greatly%20Exaggerated&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Why%20the%20Reports%20of%20TV%E2%80%99s%20Death%20Have%20Been%20Greatly%20Exaggerated%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145204%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145202" id="1145202" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Reviving Pakistan’s Great Advertising Legacy 2.0" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145202/reviving-pakistans-great-advertising-legacy-20" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/101307332099ff7.png?r=130741" alt="Reviving Pakistan’s Great Advertising Legacy 2.0" title="Reviving Pakistan’s Great Advertising Legacy 2.0"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145202" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145202/reviving-pakistans-great-advertising-legacy-20" class="story__link "><strong>Reviving Pakistan’s Great Advertising Legacy 2.0</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Ad Mad Dude lists 15 key insights for a creative renaissance. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Reviving%20Pakistan%E2%80%99s%20Great%20Advertising%20Legacy%202.0&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Reviving%20Pakistan%E2%80%99s%20Great%20Advertising%20Legacy%202.0%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145202%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145232" id="1145232" data-layout="story" data-tags="">  <span id="blogs" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><a title="Blogs" href="/web/20241003002900/https://aurora.dawn.com/blogs" class=" text-3 "><span>Blogs </span></a></span>  <figure class="media media--left sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Mapping for Social Good: Pakistan’s First Nationwide Mapathon" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145232/mapping-for-social-good-pakistans-first-nationwide-mapathon" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/201601407748a0e.jpg?r=163318" alt="Mapping for Social Good: Pakistan’s First Nationwide Mapathon" title="Mapping for Social Good: Pakistan’s First Nationwide Mapathon"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145232" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145232/mapping-for-social-good-pakistans-first-nationwide-mapathon" class="story__link "><strong>Mapping for Social Good: Pakistan’s First Nationwide Mapathon</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Code for Pakistan harnesses the power of people to inspire collaboration for civic impact. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Mapping%20for%20Social%20Good%3A%20Pakistan%E2%80%99s%20First%20Nationwide%20Mapathon&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Mapping%20for%20Social%20Good%3A%20Pakistan%E2%80%99s%20First%20Nationwide%20Mapathon%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145232%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145187" id="1145187" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="“It is about understanding how people live and if their values are a real value or just a declarative value”" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145187/it-is-about-understanding-how-people-live-and-if-their-values-are-a-real-value-or-just-a-declarative-value" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/04135933c70d84d.jpg?r=123502" alt="“It is about understanding how people live and if their values are a real value or just a declarative value”" title="“It is about understanding how people live and if their values are a real value or just a declarative value”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145187" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145187/it-is-about-understanding-how-people-live-and-if-their-values-are-a-real-value-or-just-a-declarative-value" class="story__link "><strong>“It is about understanding how people live and if their values are a real value or just a declarative value”</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Cristina Craciun, Global President, Motivational Research, Ipsos Understanding Unlimited, speaks to Mariam Ali Baig about the power of insights and the impact of AI on motivational research. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=%E2%80%9CIt%20is%20about%20understanding%20how%20people%20live%20and%20if%20their%20values%20are%20a%20real%20value%20or%20just%20a%20declarative%20value%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=%E2%80%9CIt%20is%20about%20understanding%20how%20people%20live%20and%20if%20their%20values%20are%20a%20real%20value%20or%20just%20a%20declarative%20value%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145187%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145193" id="1145193" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="Recycle, Reuse and Repeat" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145193/recycle-reuse-and-repeat" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/13144325298c2fc.jpg?r=144726" alt="Recycle, Reuse and Repeat" title="Recycle, Reuse and Repeat"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145193" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145193/recycle-reuse-and-repeat" class="story__link "><strong>Recycle, Reuse and Repeat</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">In light of growing legislation and consumer awareness regarding the sourcing and reusing of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Recycle%2C%20Reuse%20and%20Repeat&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Recycle%2C%20Reuse%20and%20Repeat%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145193%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145224" id="1145224" data-layout="story" data-tags="">  <span id="magazine" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><span>Magazine </span></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="“Fashion has been commercialised to the extent that people do not appreciate the art behind it”" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145224/mohsin-ali-tawasuli" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/13173130e131581.png?r=173144" alt="“Fashion has been commercialised to the extent that people do not appreciate the art behind it”" title="“Fashion has been commercialised to the extent that people do not appreciate the art behind it”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145224" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145224/mohsin-ali-tawasuli" class="story__link "><strong>“Fashion has been commercialised to the extent that people do not appreciate the art behind it”</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145224&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=%E2%80%9CFashion%20has%20been%20commercialised%20to%20the%20extent%20that%20people%20do%20not%20appreciate%20the%20art%20behind%20it%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145224&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145224" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=%E2%80%9CFashion%20has%20been%20commercialised%20to%20the%20extent%20that%20people%20do%20not%20appreciate%20the%20art%20behind%20it%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145224%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 pb-6.75" data-id="1145229" id="1145229" data-layout="story" data-tags="">  <span id="blogs" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 font-arial mb-3.25 align-middle"><a title="Blogs" href="/web/20241003002900/https://aurora.dawn.com/blogs" class=" text-3 "><span>Blogs </span></a></span>  <figure class="media media--left media--fill sm:w-1/3 w-full mb-0 mr-6.75"> <div class="media__item "><a title="“It’s an accolade that directs a slant of light on the value of independent agencies”" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145229/its-an-accolade-that-directs-a-slant-of-light-on-the-value-of-independent-agencies" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/thumbnail/2024/09/181616576554fbb.jpg?r=114613" alt="“It’s an accolade that directs a slant of light on the value of independent agencies”" title="“It’s an accolade that directs a slant of light on the value of independent agencies”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145229" class="story__title text-4 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145229/its-an-accolade-that-directs-a-slant-of-light-on-the-value-of-independent-agencies" class="story__link "><strong>“It’s an accolade that directs a slant of light on the value of independent agencies”</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light text-center sm:text-left ">Uzma Khateeb-Nawaz speaks to Faraz Maqsood Hamidi, Founder and Chief Creative Officer, The D’Hamidi Partnership about the agency’s recent inclusion in the ‘the top independent agencies of the world’. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145229&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=%E2%80%9CIt%E2%80%99s%20an%20accolade%20that%20directs%20a%20slant%20of%20light%20on%20the%20value%20of%20independent%20agencies%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145229&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145229" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-3.25 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=%E2%80%9CIt%E2%80%99s%20an%20accolade%20that%20directs%20a%20slant%20of%20light%20on%20the%20value%20of%20independent%20agencies%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145229%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="flex justify-center my-3.25">  <div id="div-gpt-ad-1683363860950-0" class="ad__wrapper__slot " data-rendered-classes="" data-name="Dawn-Responsive-SKY-MREC" data-height="600px" data-width="300px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1683363860950-0'); });</script> </div>  </div> <div class="flex flex-col sm:flex-row"> <div class="w-full"> <h2 id="editor-s-picks" dir="auto" class="badge inline-flex text-4.5 font-light uppercase font-arial pl-0 pt-6.75 align-middle">Editor's Picks</h2> </div> </div> <div class="grid grid-cols-2 sm:grid-cols-4 gap-3 sm:gap-2">  <article class="story relative overflow-hidden box " data-id="1145209" id="1145209" data-layout="story" data-tags="">  <figure class="media media--left media--fill sm:w-7/12 w-full mb-0 "> <div class="media__item "><a title="Pure and Proudly Pakistani" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145209/pure-and-proudly-pakistani" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/medium/2024/09/111215182f246bf.png?r=122355" alt="Pure and Proudly Pakistani" title="Pure and Proudly Pakistani"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145209" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145209/pure-and-proudly-pakistani" class="story__link "><strong>Pure and Proudly Pakistani</strong></a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Sadia Kamran covers the launch of Conatural's skincare line for men. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Pure%20and%20Proudly%20Pakistani&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-1.5 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Pure%20and%20Proudly%20Pakistani%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145209%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box " data-id="1145203" id="1145203" data-layout="story" data-tags="">  <figure class="media media--left sm:w-7/12 w-full mb-0 "> <div class="media__item "><a title="The Transformative Power of Collective Efforts" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145203/the-transformative-power-of-collective-efforts" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/medium/2024/09/13121139594528e.jpg?r=133213" alt="The Transformative Power of Collective Efforts" title="The Transformative Power of Collective Efforts"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145203" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145203/the-transformative-power-of-collective-efforts" class="story__link "><strong>The Transformative Power of Collective Efforts</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Alifya Sohail charts the journey of Behbud Association, Karachi. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145203&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=The%20Transformative%20Power%20of%20Collective%20Efforts&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145203&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145203" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-1.5 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=The%20Transformative%20Power%20of%20Collective%20Efforts%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145203%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box " data-id="1145201" id="1145201" data-layout="story" data-tags="">  <figure class="media media--left media--fill sm:w-7/12 w-full mb-0 "> <div class="media__item "><a title="Courageous Clients" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145201/courageous-clients" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/medium/2024/09/13173030dd817ae.png?r=173131" alt="Courageous Clients" title="Courageous Clients"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145201" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145201/courageous-clients" class="story__link "><strong>Courageous Clients</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Patrick Collister on the three winners of the Caples Awards. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://twitter.com/share?text=Courageous%20Clients&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-1.5 mt-1.5 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003002900/whatsapp://send/?text=Courageous%20Clients%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145201%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box " data-id="1145191" id="1145191" data-layout="story" data-tags="">  <figure class="media media--left media--fill sm:w-7/12 w-full mb-0 "> <div class="media__item "><a title="“We want to be that brand people come to when seeking comfort”" href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145191/we-want-to-be-that-brand-people-come-to-when-seeking-comfort" target="_self"><picture><img src="https://web.archive.org/web/20241003002900im_/https://i.dawn.com/medium/2024/09/111137256777f76.jpg?r=113859" alt="“We want to be that brand people come to when seeking comfort”" title="“We want to be that brand people come to when seeking comfort”"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1145191" class="story__title text-3.5 font-normal text-center sm:text-left "><a href="https://web.archive.org/web/20241003002900/https://aurora.dawn.com/news/1145191/we-want-to-be-that-brand-people-come-to-when-seeking-comfort" class="story__link "><strong>“We want to be that brand people come to when seeking comfort”</strong> </a></h2>  <div dir="auto" class="story__excerpt text-3.5 font-light block lg:hidden text-center sm:text-left ">Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans. </div>  <div class=" invisible social-alignment absolute z-50 top-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003002900/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145191&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003002900im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-1.5 mt-1.5 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" 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