Landing page optimization, a b testing

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Test&Target; provides an intuitive interface for designing and executing tests, creating audience segments, and targeting content.</p> </div> </div> </div> </div> </div> <div class="LayoutBreakAfter VerticalBarOverflow"><div class="LayoutGrid-1-2 LayoutSlimGrid-1-2"><div class="ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-products-testandtarget-jcr-content-bodycontent1-ttt" class="LayoutBreakAfter"> <div style="" class="TextSmall"> <div class="LayoutRow"> <h3 class="TextH4 LayoutSmallRowBottom"> Digital marketing challenges</h3> <div class="LayoutSmallRow"> <p>Online consumers today have constantly evolving needs and expect relevant, even personalized content from the wide variety of sites and content sources they can choose from. To engage an online audience, it is critical that online marketers quickly identify which offers and content are relevant and compelling to their audiences. Armed with this knowledge through website tracking and testing, marketers need the capability to continually evolve their sites and to target the appropriate content to different audiences.</p> </div> </div> </div> </div> </div></div> <div class="ttt section"><div class="LayoutCellSides" style=""> <div id="content-dotcom-en-products-testandtarget-jcr-content-bodycontent1-ttt_0" class="LayoutBreakAfter"> <div style="" class="TextSmall"> <div class="LayoutRow"> <h3 class="TextH4 LayoutSmallRowBottom"> Solution</h3> <div class="LayoutSmallRow"> <p>Adobe Test&Target puts control directly in the hands of marketers to quickly and continually execute multiple A/B testing and multivariate testing (MVT); measure the effectiveness and relevance of content across any online channel; and increase content relevance through segmentation, targeting, and automated personalization.</p> </div> </div> </div> </div> </div></div> </div><div class="LayoutGrid-3-4 LayoutSlimGrid-1-2"><div class="parbase 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Learn how Test&Target helps marketers efficiently test, target and optimize their online content to visitors across all digital channels to increase conversions." class="cq-dd-image ImageShadow LayoutRow LayoutImage" src="https://web.archive.org/web/20120629080248im_/http://wwwimages.adobe.com/www.adobe.com/content/dam/Adobe/en/products/digital-marketing/images/thumbs-tnt-product-tour-147x83.png.adimg.mw.147.png"/></a></div> </div> <div style="float:left;width:100%" class="TextSmall"> <div class="LayoutRow"> <h3 class="TextH4 LayoutSmallRowBottom"> <a href="https://web.archive.org/web/20120629080248/http://apps.enterprise.adobe.com/go/70130000000l1OmAAI" target="_blank"></a></h3> <div class="LayoutSmallRow"> <p>Product tour: Learn how Test&Target helps marketers efficiently test, target and optimize their online content to visitors across all digital channels to increase conversions.</p> <p><a target="_blank" 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