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href="/web/20180608103935/http://www.wipo.int/services/en/">IP Services</a><div class="flyout"><div class="nav-group nav-group--two"><div class="nav nav--one"> <h3 class="flyout__header">Protecting IP</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/pct/en/">PCT - The International Patent System</a></li><li><a href="/web/20180608103935/http://www.wipo.int/madrid/en/">Madrid - The International Trademark System</a></li><li><a href="/web/20180608103935/http://www.wipo.int/hague/en/">Hague - The International Design System</a></li><li><a href="/web/20180608103935/http://www.wipo.int/lisbon/en/">Lisbon - The International System of Appellations of Origin</a></li><li><a href="/web/20180608103935/http://www.wipo.int/budapest/en/">Budapest - The International Microorganism Deposit System</a></li><li><a href="/web/20180608103935/http://www.wipo.int/article6ter/en/">Article 6ter</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Resolving 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href="/web/20180608103935/http://www.wipo.int/about-wipo/en/assemblies/">WIPO Assemblies</a></li><li><a href="/web/20180608103935/http://www.wipo.int/policy/en/sccr/">SCCR - Standing Committee on Copyright and Related Rights</a></li><li><a href="/web/20180608103935/http://www.wipo.int/policy/en/scp/">SCP - Standing Committee on the Law of Patents</a></li><li><a href="/web/20180608103935/http://www.wipo.int/policy/en/sct/">SCT - Standing Committee on the Law of Trademarks</a></li><li><a href="/web/20180608103935/http://www.wipo.int/tk/en/igc/">IGC - Intergovernmental Committee on IP & GR, TK & Folklore</a></li><li><a href="/web/20180608103935/http://www.wipo.int/policy/en/cdip/">CDIP - Committee on Development and IP</a></li><li><a href="/web/20180608103935/http://www.wipo.int/cws/en/">CWS - Committee on WIPO Standards</a></li><li><a href="/web/20180608103935/http://www.wipo.int/enforcement/en/ace/">ACE - Advisory Committee on Enforcement</a></li><li><a href="/web/20180608103935/http://www.wipo.int/policy/en/index.html#bodies">All Decision Making & Negotiating Bodies</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">IP & Other Policy Topics</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/tk/en/">Traditional Knowledge</a></li><li><a href="/web/20180608103935/http://www.wipo.int/econ_stat/en/economics/">Economics</a></li><li><a href="/web/20180608103935/http://www.wipo.int/policy/en/global_health/">Global Health</a></li><li><a href="/web/20180608103935/http://www.wipo.int/policy/en/climate_change/">Climate Change</a></li><li><a href="/web/20180608103935/http://www.wipo.int/ip-competition/en/">Competition Policy</a></li> </ul></div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180608103935/http://www.wipo.int/policy/en/">All policy</a></p></div></li> <li class="flyout-control"> <a class="m-hide" href="/web/20180608103935/http://www.wipo.int/cooperation/en/">Cooperation</a> <a class="t-hide d-hide" href="/web/20180608103935/http://www.wipo.int/cooperation/en/">Cooperation</a><div class="flyout"><div class="nav-group nav-group--three"> <div class="nav nav--one"> <h3 class="flyout__header">Development Cooperation</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/ip-development/en/agenda/">Development Agenda</a></li><li><a href="/web/20180608103935/http://www.wipo.int/cooperation/en/technical_assistance/">Technical Assistance</a></li><li><a href="/web/20180608103935/http://www.wipo.int/cooperation/en/capacity_building/">Human Capacity Building</a></li> </ul></div> <div class="nav nav--two"> <h3 class="flyout__header">Public-Private Partnerships</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/research/en/" target="_blank">WIPO Re:Search</a></li><li><a href="https://web.archive.org/web/20180608103935/http://www.accessiblebooksconsortium.org/" target="_blank">Accessible Books Consortium</a></li><li><a href="https://web.archive.org/web/20180608103935/https://www3.wipo.int/wipogreen/en/" target="_blank">WIPO GREEN</a></li><li><a href="/web/20180608103935/http://www.wipo.int/ardi/en/">ARDI</a></li><li><a href="/web/20180608103935/http://www.wipo.int/aspi/en/">ASPI</a></li><li><a href="/web/20180608103935/http://www.wipo.int/wipo-match/en/">WIPO Match</a></li> </ul> </div> <div class="nav nav--three"> <h3 class="flyout__header">Global Cooperation</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/global_ip/en/">Global Infrastructure</a></li><li><a href="/web/20180608103935/http://www.wipo.int/enforcement/en/">Building Respect for IP</a></li> </ul> </div> </div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180608103935/http://www.wipo.int/cooperation/en/">All cooperation</a></p></div></li> <li class="flyout-control"> <a class="m-hide" href="/web/20180608103935/http://www.wipo.int/reference/en/">Knowledge</a> <a class="t-hide d-hide" href="/web/20180608103935/http://www.wipo.int/reference/en/">Knowledge</a><div class="flyout"><div class="nav-group nav-group--three"><div class="nav nav--one"> <h3 class="flyout__header">IP Databases</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/patentscope/en/">PATENTSCOPE</a></li><li><a href="/web/20180608103935/http://www.wipo.int/reference/en/branddb/">Global Brand Database</a></li><li><a href="/web/20180608103935/http://www.wipo.int/madrid/monitor/en/">Madrid Monitor</a></li><li><a href="/web/20180608103935/http://www.wipo.int/reference/en/designdb/">Global Design Database</a></li><li><a href="/web/20180608103935/http://www.wipo.int/hague/en/design_search/">Hague Express</a></li><li><a href="https://web.archive.org/web/20180608103935/http://www.wipo.int/ipdl/en/6ter/search-struct.jsp">Article 6ter</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Legal Resources</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/wipolex/en/">IP Laws and Treaties (WIPO Lex)</a></li><li><a href="/web/20180608103935/http://www.wipo.int/treaties/en/">WIPO Administered Treaties</a></li> </ul> <h3 class="flyout__header">Technical Resources</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/classifications/en/">International Classifications</a></li><li><a href="/web/20180608103935/http://www.wipo.int/standards/en/">Standards (WIPO Handbook)</a></li><li><a href="/web/20180608103935/http://www.wipo.int/reference/en/wipopearl/">Terminology (WIPO Pearl)</a></li> </ul></div><div class="nav nav--three"> <h3 class="flyout__header">Information Resources</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/meetings/en/archive.jsp">Documents</a></li><li><a href="/web/20180608103935/http://www.wipo.int/ipstats/en/">Statistics</a></li><li><a href="/web/20180608103935/http://www.wipo.int/publications/en/">Publications</a></li><li><a href="/web/20180608103935/http://www.wipo.int/directory/en/">Country Profiles</a></li><li><a href="/web/20180608103935/http://www.wipo.int/ipadvantage/en/">Case Studies</a></li><li><a href="/web/20180608103935/http://www.wipo.int/library/en/">Library</a></li> </ul></div></div> <p class="flyout__span d-hide"><a class="btn btn-info" href="/web/20180608103935/http://www.wipo.int/reference/en/">All knowledge</a></p></div></li><li class="flyout-control"> <a class="m-hide" href="/web/20180608103935/http://www.wipo.int/about-ip/en/">About IP</a> <a class="t-hide d-hide" href="/web/20180608103935/http://www.wipo.int/about-ip/en/">About IP</a><div class="flyout"><div class="nav-group nav-group--three"><div class="nav nav--one"> <h3 class="flyout__header">Intellectual Property</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/copyright/en/">Copyright</a></li><li><a href="/web/20180608103935/http://www.wipo.int/patents/en/">Patents</a></li><li><a href="/web/20180608103935/http://www.wipo.int/trademarks/en/">Trademarks</a></li><li><a href="/web/20180608103935/http://www.wipo.int/designs/en/">Industrial Designs</a></li><li><a href="/web/20180608103935/http://www.wipo.int/geo_indications/en/">Geographical Indications</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Training</h3> <ul class="flyout__list"><li> <a href="/web/20180608103935/http://www.wipo.int/academy/en/">WIPO Academy</a></li><li> <a href="/web/20180608103935/http://www.wipo.int/meetings/en/topic_type.jsp?group_id=242">Workshops & Seminars</a></li> </ul> <h3 class="flyout__header">IP and ...</h3> <ul class="flyout__list"> <li><a href="/web/20180608103935/http://www.wipo.int/about-ip/en/universities_research/">Universities</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/women-and-ip/en/">Gender Equality</a></li> </ul> </div><div class="nav nav--three"> <h3 class="flyout__header">Raising Awareness</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/ipday/">World IP Day</a></li><li><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/awards/">WIPO Awards</a></li><li><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/tools/">Outreach Campaigns</a></li><li><a href="/web/20180608103935/http://www.wipo.int/wipo_magazine/en/">WIPO Magazine</a></li> </ul></div></div> <p class="flyout__span d-hide"> <a class="btn btn-info" href="/web/20180608103935/http://www.wipo.int/about-ip/en/">All about IP</a></p></div></li><li class="flyout-control"> <a class="m-hide" href="/web/20180608103935/http://www.wipo.int/about-wipo/en/">About WIPO</a> <a class="t-hide d-hide" href="/web/20180608103935/http://www.wipo.int/about-wipo/en/">About WIPO</a><div class="flyout flyout--shaded"><div class="nav-group nav-group--three"><div class="nav nav--one"> <h3 class="flyout__header">About WIPO</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/">What is WIPO?</a></li><li><a href="/web/20180608103935/http://www.wipo.int/members/en/">Member States</a></li><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/observers/">Observers</a></li><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/dgo/">Director General</a></li><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/activities_by_unit/">Activities by Unit</a></li><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/offices/">External Offices</a></li> </ul></div><div class="nav nav--two"> <h3 class="flyout__header">Working with Us</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/jobs/en/">Jobs</a></li><li><a href="/web/20180608103935/http://www.wipo.int/procurement/en/">Procurement</a></li> </ul> <h3 class="flyout__header">Accountability</h3> <ul class="flyout__list"><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/budget/">Results & Budget</a></li><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/budget/financial/index.html">Financial Reporting</a></li><li><a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/oversight/">Oversight</a></li> </ul> </div><div class="nav nav--three"> <h3 class="flyout__header">Connecting with WIPO</h3><div class="flyout__list"> <p>Chemin des Colombettes 34<br> CH-1211 Geneva, Switzerland<br></p> <p> <a href="/web/20180608103935/http://www.wipo.int/about-wipo/en/visit_wipo.html">Visit Us</a> | <a href="https://web.archive.org/web/20180608103935/https://www3.wipo.int/contact/en/">Contact Us</a></p><div class="social"> <a 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class="nav-breadcrumb"><li><a href="https://web.archive.org/web/20180608103935/http://www.wipo.int/portal/en/">Home</a></li><li><a href="/web/20180608103935/http://www.wipo.int/about-ip/en/">About IP</a></li> <li class="active"><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/tools/">IP Outreach Tools</a></li> </ul><h1>IP Outreach Campaigns</h1><div class="content"> <div class="content"> <div class="main"> <p class="lead">IP outreach encompasses the many activities intended to increase understanding and use of IP - from booklets which guide entrepreneurs through the patenting maze; to award schemes which promote design excellence; to anti-piracy commercials designed to deter consumers from copying music or buying fake brands.</p> <p class="lead">Governments and industry groups devote significant resources to outreach. Yet little information has been available on how to plan effective IP outreach campaigns. These WIPO resources aim to help fill that gap.</p> </div> <div class="complementary"><figure><img alt="i_000006463452_600_392" src="/web/20180608103935im_/http://www.wipo.int/export/sites/www/shared/pics/i_000006463452_600_392.jpg"/><figcaption class="credit">(photo: iStockphoto.com/timsa)</figcaption></figure></div> </div> <div class="content cols cols--three line"> <h2>Outreach tools</h2> <div class="col col--one"> <h3><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/tools/practice/">IP Outreach in Practice</a></h3> <p>The Outreach in Practice database contains information and links to hundreds of outreach initiatives which promote the creation, awareness, use and respect of intellectual property. The database is searchable by outreach tools, target audience, country, language and more.</p> </div>  <div class="col col--two"> <h3><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/tools/research/">IP Outreach Research</a></h3> <p>The Outreach Research database contains summaries of empirical studies which examine the awareness, attitudes and behavior of different groups towards the creation, use and respect of intellectual property. The database is searchable by subject, country, year and more.</p> </div> <div class="col col--three"> <h3>Guide to IP Outreach</h3> <p>The IP Outreach Guide <a href="https://web.archive.org/web/20180608103935/http://www.wipo.int/edocs/pubdocs/en/general/1002/wipo_pub_1002.pdf"><img border="0" src="/web/20180608103935im_/http://www.wipo.int/export/sites/www/shared/images/icon/new/pdf.gif" alt="PDF, WIPO Guide to IP Outreach"/></a>, which draws on a social marketing approach, outlines the key steps for organizations involved in planning an IP outreach campaign, and provides tips for the optimum use of communication tools.</p> </div> </div> <div class="content cols cols--three line"> <h2>Related links</h2> <div class="col col--one"> <h3>Intellectual property</h3> <ul class="dividers"> <li><a href="/web/20180608103935/http://www.wipo.int/copyright/en/">Copyright</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/patents/en/">Patents</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/trademarks/en/">Trademarks</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/designs/en/">Industrial designs</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/geo_indications/en/">Geographical indications</a></li> </ul> </div>  <div class="col col--two"> <h3>Raising awareness</h3> <ul class="dividers"> <li><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/ipday/">World IP Day</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/ip-outreach/en/awards/">WIPO awards</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/wipo_magazine/en/">WIPO Magazine</a></li> </ul> </div>  <div class="col col--three"> <h3>Information resources</h3> <ul class="dividers"> <li><a href="/web/20180608103935/http://www.wipo.int/ipadvantage/en/">Case studies</a></li> <li><a href="/web/20180608103935/http://www.wipo.int/freepublications/en/">Publications</a></li> <li><a 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