CINXE.COM

<!DOCTYPE html>     <html class="no-js " lang="en">  <head> <link rel="preconnect" href="//consent.cookiebot.com"> <link rel="preconnect" href="//www.googletagmanager.com"> <link rel="preconnect" href="//ssl.google-analytics.com"> <link rel="preconnect" href="//www.google-analytics.com"> <link rel="preconnect" href="//www.googleadservices.com"> <link rel="preconnect" href="//snap.licdn.com"> <link rel="preconnect" href="//static.hotjar.com"> <link rel="preconnect" href="//script.hotjar.com"> <link rel="preconnect" href="//googleads.g.doubleclick.net"> <link rel="preconnect" href="//pi.pardot.com"> <link rel="preconnect" href="//ocsp.digicert.com"> <link rel="preconnect" href="//www.google.com"> <link rel="preconnect" href="//px.ads.linkedin.com"> <link rel="preconnect" href="//stats.g.doubleclick.net"> <link rel="preconnect" href="//analytics.google.com"> <link rel="preconnect" href="//vars.hotjar.com"> <link href="/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20241105T223028Z" rel="stylesheet"><link href="/-/media/themes/kantar/global/core-libraries/styles/optimized-min.css?t=20241108T113825Z" rel="stylesheet"><link href="/-/media/base-themes/main-theme/styles/optimized-min.css?t=20150515T071943:635672711833756301Z" rel="stylesheet"><link href="/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20241108T113830Z" rel="stylesheet">  <script data-cookieconsent="ignore"> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("consent", "default", { ad_storage: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 2000, }); gtag("set", "ads_data_redaction", true); gtag("set", "url_passthrough", false); </script>   <script data-cookieconsent="ignore">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PR5V98Q');</script>  <script id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="5e052ca0-c111-4ceb-86ce-5397a2b7f70d" data-blockingmode="auto" type="text/javascript" data-georegions="{'region':'US','cbid':'0c371769-97fe-4da9-8bfb-51d9017b16b9'}"></script> <script type="text/javascript" defer="defer" src=https://extend.vimeocdn.com/ga/168265051.js></script> <title>Future Proof - The marketing podcast from Kantar.</title>  <script> var iframes = document.querySelectorAll("iframe[data-cookieblock-src]"); for(var i=0; i<iframes.length; i++) { var parent = iframes[i].parentElement; var siblings = iframes[i].parentElement.children; var placeHolder = document.createElement("div"); placeHolder.className = "cookieconsent-optout-marketing"; placeHolder.innerHTML = `Please <a href="javascript:Cookiebot.renew()">accept cookies</a> to see this content.`; for(var j=0; j<siblings.length; j++) { if(!siblings[j].classList.contains("cookieconsent-optout-marketing")) { iframes[i].parentElement.insertBefore(placeHolder, iframes[i]); } } } </script> <style> .cookieconsent-optout-marketing { font-size: 14px; margin: 20px; } </style> <meta name="google-site-verification" content="clJYLy_nw4Rx4ts6zb1CnvVe8JKI6944nRL4xDQxzVg" /> <link href="/-/media/themes/kantar/global/kantarmain/images/favicon.png" rel="shortcut icon" /> <meta property="og:title" content="Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Sa茂d Business School, Oxford University."><meta property="og:url" content="https://www.kantar.com/campaigns/future-proof-podcast"> <meta name="description" content="Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Sa茂d Business School, Oxford University."><meta name="keywords" content="podcast, marketing, insights, "> <meta property="twitter:title" content="Future Proof podcast"><meta property="twitter:card" content="summary_large_image"> <link rel="canonical" href=""> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name="facebook-domain-verification" content="7vckv2bl7hnh9o3j28f18jazzczyzu"/> </head> <body class="t-campaign old browsers-device bodyclass">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PR5V98Q" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <header id="header" class="c-navigation-global js-navigation-global"> <div class="component component c-header-campaign js-header-campaign"> <div class="c-header-campaign__image-container aspect-ratio-container"> <img src="/-/media/project/kantar/global/future-proof-podcast/future-proof.png?h=2084&iar=0&w=3125&hash=C682770861001E5F08574A7E42438C56" alt="The marketing podcast from Kantar" width="3125" height="2084" /> </div> <div class="c-header-campaign__content-container"> <div class="c-header-campaign__top-bar-container"> <div class="row c-header-campaign__top-bar"> <a href="/" class="c-header-campaign__logo"> <div class="site-logo js-header-logo "> <span class="icon icon-kantar-logo"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"><use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#kantar-logo" /></svg> </span> </span> </div> </a> </div> </div> <div class="c-header-campaign__content"> <div class="row c-header-campaign__text "> <div class="col-4 off-sm-1 col-sm-6 off-md-0 col-md-8 off-lg-1 col-lf-10"> <h1 class="c-header-campaign__title"> Future Proof podcast </h1> <div class="c-header-campaign__summary"> Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Sa茂d Business School, Oxford University.<br/> </div> </div> </div> <div class="row c-header-campaign__bottom-bar"> <div class="col-4 off-sm-1 col-sm-6 off-md-0 col-md-12 off-lg-1 col-lg-14"> <div class="c-header-campaign__buttons"> <a href="https://www.kantar.com/campaigns/future-proof-podcast#anchor_1722248879742" class="btn c-header-campaign__buttons-white btn--primary "><span class="btn__inner">Listen to all episodes</span></a> </div> <a href="#" class="c-header-campaign__scroll-arrow"> <div class="c-header-campaign__icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </a> </div> </div> </div> </div> </div> </header> <div class="page" id="wrapper"> <main id="content"> <div class="component container"> <div class="component-content" > </div> </div> <div class="component container c-form-container"> <div class="component-content" > <div class="component plain-html"> <div class="component-content"> <script type="text/javascript"> _linkedin_partner_id = "4891081"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=4891081&fmt=gif" /> </noscript> <style> div.podcasts { margin-top: 100px; vertical-align: middle; height: 65px; align-items: center; display: flex; justify-content: center; } div.podcasts a { text-decoration: none; border: 0 !important; background-image: none; width: 60px; text-align: center; } div.podcasts a:after { display: none !important; } div.podcasts svg { display: inline-block; width: 50px; height: auto; transition: width 0.1s ease-in-out; } div.podcasts svg:hover { display: inline-block; width: 55px; height: auto; transition: width 0.1s ease-in-out; } </style> <div class="podcasts"> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=itunes" target="_blank"> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 141.7 141.7" style="enable-background:new 0 0 141.7 141.7;" xml:space="preserve"> <style type="text/css"> .st0{fill:url(#SVGID_1_);} .st1{fill:#FFFFFF;} </style> <linearGradient id="SVGID_1_" gradientUnits="userSpaceOnUse" x1="380.6836" y1="-1.9039" x2="379.4836" y2="141.6284" gradientTransform="matrix(1 0 0 -1 -309.21 141.6221)"> <stop offset="0" style="stop-color:#822CBE"/> <stop offset="1" style="stop-color:#D772FB"/> </linearGradient> <path class="st0" d="M31.5,0h78.7c17.4,0,31.5,14.1,31.5,31.5v78.7c0,17.4-14.1,31.5-31.5,31.5H31.5C14.1,141.7,0,127.6,0,110.2 V31.5C0,14.1,14.1,0,31.5,0z"/> <path class="st1" d="M66.5,124.1c-4.2-1.5-5.1-3.6-6.9-15.6c-2-14-2.5-22.7-1.3-25.4c1.5-3.6,5.8-5.7,11.6-5.7 c5.8,0,10.1,2.1,11.6,5.7c1.2,2.7,0.7,11.4-1.3,25.4c-1.4,9.8-2.1,12.3-4,13.9C73.8,124.7,70.1,125.3,66.5,124.1L66.5,124.1z M48.5,109.7c-14.6-7.2-24-19.3-27.4-35.5c-0.9-4.2-1-14.1-0.2-18C23.1,46,27.1,38,33.9,30.9c9.7-10.3,22.3-15.7,36.2-15.7 c13.8,0,26.3,5.3,35.8,15.3c7.2,7.5,11.3,15.5,13.4,25.9c0.7,3.5,0.7,13,0,16.9c-2.2,12.4-9.1,23.7-19.1,31.3 c-3.6,2.7-12.4,7.4-13.8,7.4c-0.5,0-0.6-0.5-0.3-2.7c0.4-3.5,0.9-4.2,2.8-5.1c3.2-1.3,8.6-5.2,11.9-8.5c5.7-5.7,9.9-13.1,11.9-20.9 c1.2-4.9,1.1-15.7-0.3-20.7C108,38.3,95,25.9,79,22.6c-4.6-0.9-13-0.9-17.7,0c-16.1,3.3-29.4,16.3-33.5,32.6 c-1.1,4.4-1.1,15.3,0,19.7c2.7,10.8,9.7,20.7,18.9,26.6c1.8,1.2,4,2.4,4.9,2.8c2,0.9,2.4,1.6,2.8,5.1c0.2,2.1,0.2,2.7-0.3,2.7 c-0.3,0-2.7-1-5.3-2.3L48.5,109.7z M48.7,90.5c-4.9-3.9-9.3-10.9-11.1-17.7c-1.1-4.1-1.1-12,0-16.1C40.6,45.6,48.8,37,60.1,33 c3.9-1.4,12.5-1.7,17.2-0.6c16.4,3.7,28.1,20.1,25.8,36.5c-0.9,6.6-3.2,12-7.2,17c-2,2.5-6.8,6.8-7.7,6.8c-0.1,0-0.3-1.6-0.3-3.6 v-3.6l2.5-2.9c9.3-11.1,8.6-26.6-1.5-36.8c-3.9-4-8.5-6.3-14.3-7.4c-3.8-0.7-4.6-0.7-8.6,0c-6,1-10.7,3.3-14.8,7.4 c-10.2,10.1-10.8,25.6-1.6,36.7l2.4,2.9v3.6c0,2-0.2,3.6-0.3,3.6c-0.2,0-1.6-0.9-3-2.1L48.7,90.5z M65.1,71.2 c-4.2-2-6.5-5.6-6.5-10.5c0-4.3,2.4-8.1,6.6-10.3c2.6-1.4,7.3-1.4,10,0c2.9,1.5,5.2,4.4,6.1,7.4C84,67.2,74.1,75.4,65.1,71.2 L65.1,71.2z"/> <circle class="st1" cx="70.8" cy="61.3" r="11.8"/> <path class="st1" d="M71.9,77.6c0.8,0.1,2.4,0.3,3.9,0.8c1.5,0.5,2.9,1.2,3.9,2c1,0.8,1.8,1.5,2.3,2.5s0.7,2.1,0.9,3.9 c0.1,1.9,0.1,4.4-0.3,9.3c-0.4,4.8-1.3,11.8-1.9,16.4c-0.7,4.5-1.1,6.5-1.7,8c-0.6,1.5-1.4,2.5-2.3,3.2c-0.9,0.7-1.9,1.1-2.9,1.4 c-1,0.2-1.9,0.2-2.7,0.2s-1.7,0-2.7-0.2c-1.1-0.2-2.5-0.7-3.5-1.5c-1.1-0.9-1.8-2.1-2.4-3.7c-0.6-1.6-1-3.5-1.6-7.4s-1.3-9.6-1.8-14 c-0.5-4.4-0.7-7.4-0.7-9.4c0-2,0-3,0.3-4c0.2-0.9,0.6-1.8,1.1-2.6c0.5-0.8,1.2-1.4,1.9-1.9c0.7-0.5,1.4-0.9,2.2-1.2 c0.8-0.3,1.8-0.6,3-0.9c1.2-0.2,2.6-0.5,3.4-0.6c0.7-0.1,0.7-0.1,1.5,0L71.9,77.6z"/> </svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=spotify" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" height="168px" width="168px" version="1.1" viewBox="0 0 168 168"> <path fill="#1ED760" d="m83.996 0.277c-46.249 0-83.743 37.493-83.743 83.742 0 46.251 37.494 83.741 83.743 83.741 46.254 0 83.744-37.49 83.744-83.741 0-46.246-37.49-83.738-83.745-83.738l0.001-0.004zm38.404 120.78c-1.5 2.46-4.72 3.24-7.18 1.73-19.662-12.01-44.414-14.73-73.564-8.07-2.809 0.64-5.609-1.12-6.249-3.93-0.643-2.81 1.11-5.61 3.926-6.25 31.9-7.291 59.263-4.15 81.337 9.34 2.46 1.51 3.24 4.72 1.73 7.18zm10.25-22.805c-1.89 3.075-5.91 4.045-8.98 2.155-22.51-13.839-56.823-17.846-83.448-9.764-3.453 1.043-7.1-0.903-8.148-4.35-1.04-3.453 0.907-7.093 4.354-8.143 30.413-9.228 68.222-4.758 94.072 11.127 3.07 1.89 4.04 5.91 2.15 8.976v-0.001zm0.88-23.744c-26.99-16.031-71.52-17.505-97.289-9.684-4.138 1.255-8.514-1.081-9.768-5.219-1.254-4.14 1.08-8.513 5.221-9.771 29.581-8.98 78.756-7.245 109.83 11.202 3.73 2.209 4.95 7.016 2.74 10.733-2.2 3.722-7.02 4.949-10.73 2.739z"/> </svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=google_podcasts" target="_blank"> <svg width="64px" height="64px" viewBox="0 0 64 64" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs></defs> <g id="F01_listen_on_icon" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Group"> <g id="logo_google_search_round_48dp"> <polygon id="Shape" points="0 0 64 0 64 64 0 64"></polygon> <circle id="Oval" fill="#FFFFFF" fill-rule="nonzero" cx="32" cy="32" r="30.9450549"></circle> <path d="M32,1.37846154 C49.0338462,1.37846154 62.8606593,15.149011 62.9450549,32.1687912 L62.9450549,32.0140659 C62.9450549,14.923956 49.0901099,1.06901099 32,1.06901099 C14.9098901,1.05494505 1.05494505,14.9098901 1.05494505,32 L1.05494505,32.1547253 C1.13934066,15.149011 14.9661538,1.37846154 32,1.37846154 Z" id="Shape" fill-opacity="0.2" fill="#FFFFFF" fill-rule="nonzero"></path> <path d="M32,62.6215385 C49.0338462,62.6215385 62.8606593,48.850989 62.9450549,31.8312088 L62.9450549,31.9859341 C62.9450549,49.076044 49.0901099,62.930989 32,62.930989 C14.9098901,62.9450549 1.05494505,49.0901099 1.05494505,32 L1.05494505,31.8452747 C1.13934066,48.850989 14.9661538,62.6215385 32,62.6215385 Z" id="Shape" fill-opacity="0.15" fill="#263238" fill-rule="nonzero"></path> </g> <g id="_logo_Podcasts_192px" transform="translate(10.901099, 10.901099)" fill-rule="nonzero"> <polygon id="Shape" fill="#FAB908" points="18.4615385 13.4265734 18.4615385 19.820979 18.4615385 22.3768232 18.4615385 28.7712288 23.7362637 28.7712288 23.7362637 22.3768232 23.7362637 19.820979 23.7362637 13.4265734"></polygon> <circle id="Oval" fill="#0066D9" cx="2.63736264" cy="19.6603397" r="2.63736264"></circle> <circle id="Oval" fill="#0066D9" cx="2.63736264" cy="22.5374625" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#0066D9" x="0" y="19.6603397" width="5.27472527" height="2.87712288"></rect> <circle id="Oval" fill="#4285F4" cx="39.5604396" cy="22.5374625" r="2.63736264"></circle> <circle id="Oval" fill="#4285F4" cx="39.5604396" cy="19.6603397" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#4285F4" transform="translate(39.560440, 21.098901) rotate(180.000000) translate(-39.560440, -21.098901) " x="36.9230769" y="19.6603397" width="5.27472527" height="2.87712288"></rect> <circle id="Oval" fill="#EA4335" cx="11.7482517" cy="28.2917083" r="2.63736264"></circle> <circle id="Oval" fill="#EA4335" cx="11.7482517" cy="31.1688312" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#EA4335" x="9.11088911" y="28.2917083" width="5.27472527" height="2.87712288"></rect> <circle id="Oval" fill="#EA4335" cx="11.7482517" cy="11.028971" r="2.63736264"></circle> <circle id="Oval" fill="#EA4335" cx="11.7482517" cy="20.3796204" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#EA4335" x="9.11088911" y="11.028971" width="5.27472527" height="9.41058941"></rect> <circle id="Oval" fill="#34A853" cx="30.4495504" cy="13.9060939" r="2.63736264"></circle> <circle id="Oval" fill="#34A853" cx="30.4495504" cy="11.028971" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#34A853" transform="translate(30.449550, 12.467532) rotate(180.000000) translate(-30.449550, -12.467532) " x="27.8121878" y="11.028971" width="5.27472527" height="2.87712288"></rect> <circle id="Oval" fill="#FAB908" cx="21.0989011" cy="5.51448551" r="2.63736264"></circle> <circle id="Oval" fill="#FAB908" cx="21.0989011" cy="2.63736264" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#FAB908" transform="translate(21.098901, 4.075924) rotate(180.000000) translate(-21.098901, -4.075924) " x="18.4615385" y="2.63736264" width="5.27472527" height="2.87712288"></rect> <circle id="Oval" fill="#FAB908" cx="21.0989011" cy="39.5604396" r="2.63736264"></circle> <circle id="Oval" fill="#FAB908" cx="21.0989011" cy="36.6833167" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#FAB908" transform="translate(21.098901, 38.121878) rotate(180.000000) translate(-21.098901, -38.121878) " x="18.4615385" y="36.6833167" width="5.27472527" height="2.87712288"></rect> <circle id="Oval" fill="#34A853" cx="30.4495504" cy="31.1688312" r="2.63736264"></circle> <circle id="Oval" fill="#34A853" cx="30.4495504" cy="21.8181818" r="2.63736264"></circle> <rect id="Rectangle-path" fill="#34A853" transform="translate(30.449550, 26.493506) rotate(180.000000) translate(-30.449550, -26.493506) " x="27.8121878" y="21.8181818" width="5.27472527" height="9.35064935"></rect> <circle id="Oval" fill="#FAB908" cx="21.0989011" cy="13.4265734" r="2.63736264"></circle> <circle id="Oval" fill="#FAB908" cx="21.0989011" cy="28.7712288" r="2.63736264"></circle> </g> </g> </g></svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=overcast" target="_blank"> <svg width="50" height="50" viewBox="16 15 60 60" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><path id="h" d="M74.735 23.269c-.574-1.463-1.905-3.525-3.789-4.975-1.09-.836-2.389-1.638-4.173-2.167-1.902-.564-4.244-.754-7.16-.754H32.949c-2.916 0-5.258.19-7.16.754-1.786.529-3.085 1.331-4.173 2.167-1.884 1.453-3.212 3.511-3.789 4.975-1.162 2.948-1.172 6.292-1.172 8.399v26.664c0 2.106.013 5.451 1.172 8.399.574 1.463 1.905 3.525 3.789 4.975 1.09.836 2.389 1.638 4.173 2.167 1.902.564 4.244.754 7.16.754h26.664c2.916 0 5.258-.19 7.16-.754 1.786-.529 3.085-1.328 4.173-2.167 1.884-1.453 3.212-3.511 3.789-4.975 1.162-2.948 1.172-6.292 1.172-8.399V31.668c0-2.106-.013-5.451-1.172-8.399z"/></defs><clipPath id="g"><use overflow="visible" xlink:href="#h"/></clipPath><g clip-path="url(#g)"><linearGradient id="f" x1="46.281" x2="46.281" y1="74.626" y2="15.373" gradientUnits="userSpaceOnUse"><stop stop-color="#ff7632" offset="0"/><stop stop-color="#ff9934" offset="1"/></linearGradient><path d="M16.654 15.373h59.253v59.253H16.654z" fill="url(#f)"/><linearGradient id="e" x1="46.281" x2="46.281" y1="68.701" y2="21.299" gradientUnits="userSpaceOnUse"><stop stop-color="#292e3c" offset="0"/><stop stop-color="#484f5c" offset="1"/></linearGradient><path d="M46.281 68.701C33.146 68.701 22.58 58.135 22.58 45s10.567-23.701 23.701-23.701S69.982 31.865 69.982 45 59.416 68.701 46.281 68.701zm0-9.381l1.778-1.778-1.778-6.814-1.778 6.814 1.778 1.778zm-2.271-.099l-.889 3.358 2.074-2.074-1.185-1.284zm4.542 0l-1.185 1.185 2.074 2.074-.889-3.259zm1.679 6.122l-3.95-3.95-3.95 3.95c1.284.198 2.568.395 3.95.395 1.382.001 2.666-.098 3.95-.395zm-3.95-41.082c-11.455 0-20.739 9.283-20.739 20.739 0 9.085 5.826 16.788 13.924 19.553l4.444-16.492c-.988-.691-1.58-1.877-1.58-3.161a3.962 3.962 0 0 1 3.95-3.95 3.962 3.962 0 0 1 3.95 3.95c0 1.284-.593 2.37-1.58 3.161l4.444 16.492A20.637 20.637 0 0 0 67.02 45c0-11.455-9.284-20.739-20.739-20.739z" fill="url(#e)"/><path d="M46.281 59.32l1.778-1.778-1.778-6.814-1.778 6.814 1.778 1.778zm-2.271-.099l-.889 3.358 2.074-2.074-1.185-1.284zm4.542 0l-1.185 1.185 2.074 2.074-.889-3.259zm1.679 6.122l-3.95-3.95-3.95 3.95c1.284.198 2.568.395 3.95.395 1.382.001 2.666-.098 3.95-.395zm-3.95-41.082c-11.455 0-20.739 9.283-20.739 20.739 0 9.085 5.826 16.788 13.924 19.553l4.444-16.492c-.988-.691-1.58-1.877-1.58-3.161a3.962 3.962 0 0 1 3.95-3.95 3.962 3.962 0 0 1 3.95 3.95c0 1.284-.593 2.37-1.58 3.161l4.444 16.492A20.637 20.637 0 0 0 67.02 45c0-11.455-9.284-20.739-20.739-20.739z" fill="#FFF"/><path d="M59.81 55.27c-.494.593-1.382.79-2.074.296-.691-.494-.79-1.382-.296-1.975 0 0 2.666-3.555 2.666-8.592s-2.666-8.592-2.666-8.592c-.494-.593-.395-1.481.296-1.975.691-.494 1.58-.296 2.074.296.198.197 3.259 4.246 3.259 10.27S60.008 55.073 59.81 55.27zm-7.208-3.851c-.593-.593-.494-1.679.098-2.271 0 0 1.481-1.58 1.481-4.148S52.7 40.951 52.7 40.852c-.593-.593-.593-1.58-.098-2.271.593-.691 1.481-.691 2.074-.099.098.099 2.468 2.567 2.468 6.518s-2.37 6.419-2.468 6.518c-.593.592-1.482.493-2.074-.099zm-12.642 0c-.593.593-1.481.691-2.074.099-.098-.197-2.468-2.567-2.468-6.518s2.37-6.321 2.468-6.518c.593-.593 1.58-.593 2.074.099.593.593.494 1.679-.098 2.271 0 .099-1.481 1.58-1.481 4.148s1.481 4.148 1.481 4.148c.593.592.691 1.58.098 2.271zm-5.134 4.148c-.691.494-1.58.296-2.074-.296-.198-.197-3.259-4.246-3.259-10.27s3.061-10.073 3.259-10.27c.494-.593 1.382-.79 2.074-.296.691.494.79 1.382.296 1.975 0 0-2.666 3.555-2.666 8.592s2.666 8.592 2.666 8.592c.493.59.296 1.479-.296 1.973z" fill="#FF992E"/></g></svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=castbox" target="_blank"> <svg width="50" height="50" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" xml:space="preserve"><linearGradient id="SVGID_1_" gradientUnits="userSpaceOnUse" x1="-41.2083" y1="-45.221" x2="561.1257" y2="564.5041"> <stop offset="0" stop-color="#FFB768"/> <stop offset="1" stop-color="#FF390F"/></linearGradient><path fill="url(#SVGID_1_)" d="M400.5,512.1h-288c-61.6,0-112-50.4-112-112v-288c0-61.6,50.4-112,112-112h288c61.6,0,112,50.4,112,112v288 C512.5,461.7,462.1,512.1,400.5,512.1z"/><g> <path id="XMLID_8_" fill="white" d="M283.9,171.2c-9.5,0-17.2,7.3-17.2,16.3V227c0,5-4.6,9-10.3,9c-5.7,0-10.3-4-10.3-9v-53.7 c0-9-7.7-16.3-17.2-16.3c-9.5,0-17.2,7.3-17.2,16.3v43c0,5-4.6,9-10.3,9c-5.7,0-10.3-4-10.3-9v-15.6c0-9-7.7-16.3-17.2-16.3 c-9.5,0-17.2,7.3-17.2,16.3v36.9c0,5-4.6,9-10.3,9c-5.7,0-10.3-4-10.3-9v-4.3c0-9.4-7.7-17.1-17.2-17.1c-9.5,0-17.2,7.6-17.2,17.1 v51.2c0,9.4,7.7,17.1,17.2,17.1c9.5,0,17.2-7.7,17.2-17.1v-4.3c0-5,4.6-9,10.3-9c5.7,0,10.3,4,10.3,9v58.6c0,9,7.7,16.3,17.2,16.3 c9.5,0,17.2-7.3,17.2-16.3V259c0-5,4.6-9,10.3-9c5.7,0,10.3,4,10.3,9v40.2c0,9,7.7,16.3,17.2,16.3c9.5,0,17.2-7.3,17.2-16.3v-29.6 c0-5,4.6-9,10.3-9c5.7,0,10.3,4,10.3,9v31.6c0,9,7.7,16.3,17.2,16.3c9.5,0,17.2-7.3,17.2-16.3V187.5 C301.1,178.5,293.4,171.2,283.9,171.2"/> <path id="XMLID_7_" fill="white" d="M338.9,215.3c-9.5,0-17.2,7.3-17.2,16.3v65c0,9,7.7,16.3,17.2,16.3c9.5,0,17.2-7.3,17.2-16.3 v-65C356.1,222.6,348.4,215.3,338.9,215.3"/> <path id="XMLID_6_" fill="white" d="M393.8,248.3c-9.5,0-17.2,7.3-17.2,16.3v16.2c0,9,7.7,16.3,17.2,16.3c9.5,0,17.2-7.3,17.2-16.3 v-16.2C411,255.6,403.3,248.3,393.8,248.3"/></g></svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=pocket_casts" target="_blank"> <svg width="50" height="50" xmlns="http://www.w3.org/2000/svg" viewBox="16 15 60 60"><g><path fill="#F44336" d="M74.735 23.269c-.574-1.463-1.905-3.525-3.789-4.975-1.09-.836-2.389-1.638-4.173-2.167-1.902-.564-4.244-.754-7.16-.754H32.949c-2.916 0-5.258.19-7.16.754-1.786.529-3.085 1.331-4.173 2.167-1.884 1.453-3.212 3.511-3.789 4.975-1.162 2.948-1.172 6.292-1.172 8.399v26.664c0 2.106.013 5.451 1.172 8.399.574 1.463 1.905 3.525 3.789 4.975 1.09.836 2.389 1.638 4.173 2.167 1.902.564 4.244.754 7.16.754h26.664c2.916 0 5.258-.19 7.16-.754 1.786-.529 3.085-1.328 4.173-2.167 1.884-1.453 3.212-3.511 3.789-4.975 1.162-2.948 1.172-6.292 1.172-8.399V31.668c0-2.106-.013-5.451-1.172-8.399z"/><g fill="#FFF"><path d="M45.765 60.253c-8.187-.274-14.739-6.996-14.739-15.25 0-8.376 6.882-15.259 15.258-15.258 8.253 0 14.975 6.552 15.25 14.739.01.29.25.519.54.519h4.439a.541.541 0 0 0 .541-.557c-.295-11.217-9.481-20.22-20.769-20.22-11.494 0-20.777 9.283-20.777 20.777 0 11.289 9.003 20.474 20.22 20.77a.541.541 0 0 0 .557-.541v-4.439a.54.54 0 0 0-.52-.54z"/><path d="M46.285 32.992a11.987 11.987 0 0 0-12.012 12.012c0 6.444 5.075 11.703 11.446 11.998a.541.541 0 0 0 .565-.541V52.94a.549.549 0 0 0-.502-.539 7.413 7.413 0 0 1-6.911-7.395 7.405 7.405 0 0 1 7.413-7.413 7.412 7.412 0 0 1 7.395 6.911.549.549 0 0 0 .539.502h3.522a.541.541 0 0 0 .541-.565c-.293-6.374-5.552-11.449-11.996-11.449z"/></g></g></svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=radio_public" target="_blank"> <svg height="502pt" viewBox="0 0 502 502" width="502pt" xmlns="http://www.w3.org/2000/svg"><path d="m227.63 2.67c20.98-1.39 42.17 2.9 61.28 11.56.29 24.26-.07 48.53.12 72.79 42.32-4.54 82.7-20.35 125.31-22.87 22.11-1.56 44.96 1.87 64.83 11.97-.31 137.28-.22 274.56-.05 411.84-24.6-11.94-52.95-14.05-79.77-10.6-39.11 5.26-76.69 19.21-116.22 21.84-22.53 2.07-45.47-2.1-66.04-11.43-.28-24.26.05-48.52-.11-72.78-35.73 3.56-69.94 15.41-105.4 20.55-23 3.46-47.12 4.55-69.57-2.53-6.13-1.52-11.84-4.25-17.77-6.35-.22-8.21-.31-16.42-.27-24.62.18-129.07-.21-258.15.19-387.22 3.73 1.19 7.41 2.54 11.03 4.03 19.55 7.23 40.78 8.04 61.38 6.83 44.26-4.29 86.41-21.44 131.06-23.01m-68.68 82.32c-20.41 4.34-40.69 10.17-61.63 11.29-.35 7.89-.48 15.79-.38 23.69.25 81.72-.21 163.43.23 245.15 16.23-1 32.18-4.49 47.97-8.23-.21-38.22-.22-76.45-.05-114.68 5.96-1.4 11.89-3.54 18.11-3.16 4.45 1.82 4.9 7.25 4.71 11.38.45 28.07-.29 56.16.21 84.23-.01 5.73 1.24 11.45 3.88 16.54 15.99-4.32 32.41-7.31 48.98-8.15-2.1-5.58-3.88-11.41-3.88-17.43-.39-29.85.12-59.71-.12-89.56-.25-7.44-.23-15.37-3.9-22.1-2.97-6.64-9.71-10.14-15.98-13.09 4.66-3.9 9.83-7.49 12.9-12.87 7.71-10.64 8.27-24.36 8.08-36.98-.38-17.16 1.29-34.76-3.61-51.46-2.55-8.08-8.75-14.88-16.85-17.59-12.8-4.46-26.05.36-38.67 3.02m200.26 59.18c-23.25 5.22-46.36 11.45-70.12 13.94-.22 89.28-.03 178.56-.09 267.84-8.68-3.25-17.36-6.61-26.5-8.41-14.51-3.83-29.64-2.37-44.46-2.52-.02 24.06-.19 48.12.08 72.18 12.81-6.85 25.05-14.74 36.8-23.28 11.46-8.28 22.53-17.48 30.66-29.17 1.49-2.45 2.97-5.04 3.35-7.92 16.07-1.75 31.87-5.19 47.75-8.15.92-36.14-.16-72.31.48-108.47 11.87-2.29 23.86-4.46 35.16-8.89 9.3-3.4 17.56-9.58 23.67-17.35 6.08-9.02 10.01-19.57 10.59-30.49 1-18.17.13-36.38.47-54.57-.14-12.3.71-24.92-3.11-36.81-1.75-6.67-6.46-12.3-12.07-16.11-10.04-5.27-21.93-3.88-32.66-1.82z" fill="#ce262f"/><path d="m158.95 84.99c12.62-2.66 25.87-7.48 38.67-3.02 8.1 2.71 14.3 9.51 16.85 17.59 4.9 16.7 3.23 34.3 3.61 51.46.19 12.62-.37 26.34-8.08 36.98-3.07 5.38-8.24 8.97-12.9 12.87 6.27 2.95 13.01 6.45 15.98 13.09 3.67 6.73 3.65 14.66 3.9 22.1.24 29.85-.27 59.71.12 89.56 0 6.02 1.78 11.85 3.88 17.43-16.57.84-32.99 3.83-48.98 8.15-2.64-5.09-3.89-10.81-3.88-16.54-.5-28.07.24-56.16-.21-84.23.19-4.13-.26-9.56-4.71-11.38-6.22-.38-12.15 1.76-18.11 3.16-.17 38.23-.16 76.46.05 114.68-15.79 3.74-31.74 7.23-47.97 8.23-.44-81.72.02-163.43-.23-245.15-.1-7.9.03-15.8.38-23.69 20.94-1.12 41.22-6.95 61.63-11.29m-14.07 45.05c.41 22.36-.35 44.73.46 67.09 5.06-.78 10.11-1.79 14.92-3.6 4.45-2.18 7.44-6.94 7.63-11.88.37-13.15.14-26.3.14-39.45-.44-4.79.61-10.21-2.13-14.49-6.99-2.01-14.25.8-21.02 2.33z" fill="#fff"/><path d="m144.88 130.04c6.77-1.53 14.03-4.34 21.02-2.33 2.74 4.28 1.69 9.7 2.13 14.49 0 13.15.23 26.3-.14 39.45-.19 4.94-3.18 9.7-7.63 11.88-4.81 1.81-9.86 2.82-14.92 3.6-.81-22.36-.05-44.73-.46-67.09z" fill="#ce262f"/><path d="m359.21 144.17c10.73-2.06 22.62-3.45 32.66 1.82 5.61 3.81 10.32 9.44 12.07 16.11 3.82 11.89 2.97 24.51 3.11 36.81-.34 18.19.53 36.4-.47 54.57-.58 10.92-4.51 21.47-10.59 30.49-6.11 7.77-14.37 13.95-23.67 17.35-11.3 4.43-23.29 6.6-35.16 8.89-.64 36.16.44 72.33-.48 108.47-15.88 2.96-31.68 6.4-47.75 8.15l.07-.88c.06-89.28-.13-178.56.09-267.84 23.76-2.49 46.87-8.72 70.12-13.94m-22.17 46.92c.04 25.01-.35 50.03.23 75.04 5.78-1.34 12.93-.75 17.14-5.75 3.63-3 3.81-8.15 3.65-12.43-.09-16.51.1-33.02-.1-49.53.53-3.71-.54-9.01-4.84-9.94-5.49-.52-10.81 1.37-16.08 2.61z" fill="#fff"/><path d="m337.04 191.09c5.27-1.24 10.59-3.13 16.08-2.61 4.3.93 5.37 6.23 4.84 9.94.2 16.51.01 33.02.1 49.53.16 4.28-.02 9.43-3.65 12.43-4.21 5-11.36 4.41-17.14 5.75-.58-25.01-.19-50.03-.23-75.04z" fill="#ce262f"/><path d="m218.04 415.02c14.82.15 29.95-1.31 44.46 2.52 9.14 1.8 17.82 5.16 26.5 8.41l-.07.88c-.38 2.88-1.86 5.47-3.35 7.92-8.13 11.69-19.2 20.89-30.66 29.17-11.75 8.54-23.99 16.43-36.8 23.28-.27-24.06-.1-48.12-.08-72.18z" fill="#992326"/></svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=breaker" target="_blank"> <svg width="50" height="50" viewBox="0 0 384 384" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g data-name="Canvas" fill="none"><g data-name="icon--breaker"><g data-name="Mask Group"><mask id="mask0" maskUnits="userSpaceOnUse" x="0" y="0" width="384" height="384"><g data-name="App Mask"><g transform="scale(2)"><use xlink:href="#path0" fill="#E0E0E0"/></g></g></mask><g mask="url(#mask0)"><g data-name="bg"><g transform="scale(2)"><rect width="192" height="192" fill="url(#paint0_radial)"/></g></g><g data-name="Star"><g transform="translate(-384 -294.4) scale(2)"><use xlink:href="#path0" fill="#FFDB66" fill-opacity="0.11" style="mix-blend-mode:overlay"/></g></g><g data-name="Wave Filles"><g data-name="Intersect"><g transform="translate(148.889 249.56) scale(2)"><use xlink:href="#path2" fill="#0069FF"/></g></g><g data-name="Intersect"><g transform="translate(65.8145 175.432) scale(2)"><use xlink:href="#path3" fill="#5C9DFF"/></g></g><g data-name="Intersect"><g transform="translate(-48 142.539) scale(2)"><use xlink:href="#path4" fill="#B2D2FF"/></g></g><g data-name="Intersect"><g transform="translate(-48 -48) scale(2)"><use xlink:href="#path5" fill="#D9E9FF"/></g></g><g data-name="Intersect"><g transform="translate(36.5352 -48) scale(2)"><use xlink:href="#path6" fill="white"/></g></g></g><g data-name="Strokes"><g data-name="Vector"><g transform="translate(-120.965 -76.3601) scale(2)"><use xlink:href="#path7_0" fill="#003DAD"/><use xlink:href="#path7_1" fill="#003DAD"/><use xlink:href="#path7_2" fill="#003DAD"/><use xlink:href="#path7_3" fill="#003DAD"/><use xlink:href="#path7_4" fill="#003DAD"/></g></g></g></g></g></g></g><defs><radialGradient id="paint0_radial" cx="0.5" cy="0.5" r="0.5" gradientUnits="userSpaceOnUse" gradientTransform="translate(-39 4.00001) scale(270)"><stop stop-color="#FFF266"/><stop offset="0.165022" stop-color="#FFA866"/><stop offset="0.376647" stop-color="#FF7066"/><stop offset="0.656151" stop-color="#FF40C0"/></radialGradient><path id="path0" fill-rule="evenodd" clip-rule="evenodd" d="M 179.178 12.8223C 171.317 4.96209 160.015 0.5 146.25 0.5L 45.75 0.5C 31.9852 0.5 20.6825 4.96209 12.8223 12.8223C 4.96209 20.6825 0.5 31.9852 0.5 45.75L 0.5 146.25C 0.5 160.015 4.96209 171.317 12.8223 179.178C 20.6825 187.038 31.9852 191.5 45.75 191.5L 146.25 191.5C 160.015 191.5 171.317 187.038 179.178 179.178C 187.038 171.317 191.5 160.015 191.5 146.25L 191.5 45.75C 191.5 31.9852 187.038 20.6825 179.178 12.8223Z"/><path id="path2" fill-rule="evenodd" clip-rule="evenodd" d="M 141.556 14.641L 141.556 91.2197L 63.8213 91.2197C 54.5703 83.9382 46.0059 75.8247 38.2393 66.9921C 21.2773 47.7004 8.16895 24.9779 0 0C 4.27832 12.6929 15.0781 22.3859 28.415 25.0941C 41.2002 27.7764 52.5547 29.22 68.0361 29.22C 94.0791 29.22 118.911 24.035 141.556 14.641Z"/><path id="path3" fill-rule="evenodd" clip-rule="evenodd" d="M 79.7773 104.056C 62.8145 84.7643 49.707 62.0419 41.5381 37.0638C 40.252 33.2502 39.5557 29.1658 39.5557 24.9186C 39.5557 15.385 43.0664 6.67126 48.8652 0C 26.6709 24.8104 10.8223 55.4259 3.89648 89.2877C 1.3418 101.781 0 114.716 0 127.965L 104.954 127.965C 95.8584 120.766 87.4307 112.76 79.7773 104.056Z"/><path id="path4" fill-rule="evenodd" clip-rule="evenodd" d="M 57 144.73C 57 131.482 58.249 118.228 60.8037 105.734C 67.7393 71.827 83.6123 41.1749 105.854 16.3468C 112.819 8.39014 123.058 3.36523 134.463 3.36523C 136.994 3.36523 139.468 3.61267 141.86 4.08484C 129.139 1.43042 115.954 0 102.444 0C 65.7285 0 31.4189 10.3059 2.25195 28.1827C 1.49805 28.6449 0.74707 29.1122 0 29.5845L 0 144.73L 57 144.73Z"/><path id="path5" fill-rule="evenodd" clip-rule="evenodd" d="M 102.444 95.2695C 115.954 95.2695 129.138 96.6998 141.86 99.3542C 155.155 101.978 165.96 111.628 170.348 124.203C 150.852 65.0142 103.4 18.4512 43.5752 0.389648C 43.1396 0.258301 42.7041 0.128418 42.2676 0L 0 0L 0 124.854C 0.74707 124.382 1.49805 123.914 2.25195 123.452C 31.4189 105.575 65.7285 95.2695 102.444 95.2695Z"/><path id="path6" fill-rule="evenodd" clip-rule="evenodd" d="M 197.051 0C 197.797 15.0352 194.593 37.9668 194.593 72.7799C 194.593 107.623 166.362 135.822 131.7 136.617C 130.79 133.169 129.555 128.804 128.593 125.78C 109.446 65.797 61.6699 18.623 1.30762 0.389648C 0.87207 0.258301 0.436523 0.128418 0 0L 197.051 0Z"/><g id="path7"><path id="path7_0" fill-rule="evenodd" clip-rule="evenodd" d="M 140.991 160.916C 144.549 171.471 153.54 179.533 164.615 181.782L 164.635 181.786L 164.656 181.791C 177.188 184.425 187.886 185.793 202.963 185.78C 228.722 185.815 252.654 180.735 274.996 171.286L 279.968 183.081C 256.484 192.948 230.057 198.545 202.963 198.58C 187.086 198.567 175.078 197.05 162.049 194.322C 146.459 191.149 133.859 179.829 128.862 165.005L 140.991 160.916Z"/><path id="path7_1" d="M 147.085 130.095C 141.914 135.909 139.227 142.499 139.344 150.814C 139.321 154.522 139.847 157.582 140.991 160.916L 141 160.943L 141.009 160.97C 148.94 185.33 161.404 206.93 177.972 225.726C 185.431 234.218 193.441 241.827 202.315 248.842L 194.371 258.879C 185.053 251.496 176.207 243.093 168.36 234.178C 151.003 214.39 137.251 190.545 128.844 164.949C 127.428 160.668 126.567 155.581 126.544 150.814C 126.661 140.063 130.997 129.226 137.424 121.697L 147.085 130.095Z"/><path id="path7_2" d="M 170.945 119.215C 161.46 119.215 152.952 123.385 147.151 130.012L 147.127 130.039L 147.103 130.067C 125.361 154.26 110.255 183.41 103.556 216.466C 101.061 228.62 99.8747 241.232 99.8817 254.18L 87.0817 254.18C 87.0888 240.631 88.4004 226.734 91.0157 213.901C 98.184 179.158 114.813 147.015 137.541 121.557C 145.671 112.284 157.63 106.415 170.945 106.415C 173.795 106.423 176.888 106.732 179.581 107.255L 177.103 119.813C 175.01 119.393 173.157 119.207 170.945 119.215Z"/><path id="path7_3" d="M 138.926 115.85C 103.14 115.782 70.5155 125.597 42.0784 143.089C 29.9634 150.502 19.0449 159.043 8.9635 168.946L 0 159.809C 10.6069 149.418 22.6641 139.988 35.3895 132.176C 65.2864 113.914 101.279 103.118 138.926 103.05C 152.769 103.059 166.595 104.556 179.614 107.262C 195.818 110.472 208.796 122.563 213.471 138.118L 201.213 141.802C 197.871 130.685 188.576 122.077 177.103 119.813L 177.069 119.807L 177.034 119.799C 164.62 117.201 152.09 115.84 138.926 115.85Z"/><path id="path7_4" d="M 78.2067 20.6929C 61.0524 15.4972 43.3213 12.7816 24.4818 12.8L 24.4818 0C 44.2921 0.0184355 63.8772 3.01283 81.907 8.43944C 144.292 27.2839 193.654 76.0257 213.439 138.01L 213.441 138.016C 213.99 139.744 214.627 141.9 215.243 144.074C 244.196 140.953 266.942 116.579 266.942 86.9565L 279.742 86.9565C 279.742 125.354 248.657 156.319 210.596 157.192L 205.549 157.308L 204.261 152.427C 203.366 149.034 202.175 144.825 201.244 141.899C 182.736 83.9197 136.544 38.3147 78.2067 20.6929Z"/></g></defs></svg> </a> <a href="https://link.chtbl.com/FutureProof?id=FutureProof&platform=rss" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg"id="RSSicon"viewBox="0 0 8 8" width="256" height="256"><title>RSS feed icon</title><style type="text/css">.button {stroke: none; fill: orange;}.symbol {stroke: none; fill: white;}</style><rect class="button" width="8" height="8" rx="1.5" /><circle class="symbol" cx="2" cy="6" r="1" /><path class="symbol" d="m 1,4 a 3,3 0 0 1 3,3 h 1 a 4,4 0 0 0 -4,-4 z" /><path class="symbol" d="m 1,2 a 5,5 0 0 1 5,5 h 1 a 6,6 0 0 0 -6,-6 z" /></svg> </a> </div> </div> </div> <div class="component row component c-equal-columns"> <div class="equal-columns-layout"> <div class="c-equal-columns__title override-typo"> Latest episode </div> <div class="c-equal-columns__content"> <div class=""> <div class="component rich-text"> <div class="component-content"> <h3>Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin</h3> <p>How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with Mustafa Shamseldin, the Category Growth Officer and CMO for International Foods at PepsiCo. Mustafa shares how he fosters synergies across cross-functional teams to facilitate holistic brand growth, integrating functions from supply chain to innovation. He also discusses the strategic decisions behind Doritos’ impressive global penetration and its recent win at the<a href="/inspiration/brands/brand-blueprint-awards-2024-winning-brands"> Kantar Brand Blueprint Awards.</a></p> </div> </div> </div> <div class=""> <div class="component plain-html"> <div class="component-content"> <iframe src="https://embed.acast.com/6540d81430d67500123ff6c8/673e02f5045942e8b6399d42?accentColor=161616&bgColor=f1c10f&secondaryColor=161616" frameBorder="0" width="100%" height="219px"></iframe> </div> </div> </div> </div> </div> </div> <div class="component rich-text"> <div class="component-content"> <h2 style="text-align: center;"><a id="anchor_1722248879742">Listen to our latest episodes from our Future Proof Podcast below.</a></h2> </div> </div> <div class="component plain-html"> <div class="component-content"> <iframe src="https://embed.acast.com/6540d81430d67500123ff6c8?accentColor=161616&bgColor=ffffff&secondaryColor=161616&feed=true" frameBorder="0" width="100%" height="630px"></iframe> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/articles/images/2020/future-proof-podcast/banners-futute-proof-podcast_1500x1000---campaign-webpage-copia-2.png?h=480&iar=0&w=720&hash=797F02546E553DEB707992E4FB58B95B" alt="The marketing podcast from Kantar" width="720" height="480" data-variantitemid="{69AE105F-F9A3-47B3-8E5D-7633BC28EFC6}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title"><p>Future Proof Podcast</p></div><div class="feature-row-promo__summary field-summary">Discover the most recent episodes of the Future Proof marketing podcast from Kantar.<br/></div><a href="https://link.chtbl.com/FutureProof" class="btn btn--primary "><span class="btn__inner">Listen now</span></a></div> </div> </div> </div> </div> <div class="component container"> <div class="component-content" > </div> </div> </main> <footer id="footer" class="c-navigation-footer js-navigation-footer"> <nav class="footer-bottom-nav row"> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-5 off-lg-1"> <span class="footer-bottom-nav__copyright"> © Kantar Group and Affiliates 2024 <span class="row"></span> </span> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/terms-and-conditions">Terms and conditions</a> </div> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/cookies-policies">Cookies and privacy policy</a> </div> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/corporate-governance">Corporate Governance</a> </div> </div> </nav> </footer> </div>  <script src="/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20241108T113821Z"></script><script src="/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z"></script><script src="/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20241108T113843Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20241108T113858Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20241108T113853Z"></script><script src="/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20241108T113916Z"></script>   </body> </html>