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xl:$h-auto $p-30 xl:$p-0"><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#whoweare" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="01 Who we are" data-option="who_we_are" data-gtm-event="brand_book_menu" data-menu-link="true">01 Who we are</a></li><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#whyweexist" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="02 Why we exist" data-option="why_we_exist" data-gtm-event="brand_book_menu" data-menu-link="true">02 Why we exist</a></li><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#ourassets" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="03 Our assets" data-option="our_assets" data-gtm-event="brand_book_menu" data-menu-link="true">03 Our assets</a></li><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#logo" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="04 Logo" data-option="logo" data-gtm-event="brand_book_menu" data-menu-link="true">04 Logo</a></li><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#isotype" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="05 Isotype" data-option="isotype" data-gtm-event="brand_book_menu" data-menu-link="true">05 Isotype</a></li><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#color" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="06 Color" data-option="color" data-gtm-event="brand_book_menu" data-menu-link="true">06 Color</a></li><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#typography" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="07 Typography" data-option="typography" data-gtm-event="brand_book_menu" data-menu-link="true">07 Typography</a></li><li class="_1dyb3dl7 $text-base $leading-normal"><a href="#freepikbrands" target="_self" class="_1dyb3dl9 $text-2xs $leading-normal $font-normal $block" title="08 Freepik brands" data-option="freepik_brands" data-gtm-event="brand_book_menu" data-menu-link="true">08 Freepik brands</a></li><li class="_1dyb3dl8 $mt-10"><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[10px] $px-[25px] $sprinkles-text-base $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm2 $h-40 $leading-[40px] $text-sm" href="https://fps.cdnpk.net/landing-brand-book/files/Freepik_Assets_07092023.zip" target="_blank" title="Download assets" download="Download assets" data-option="download_assets_top" data-gtm-event="download_assets"><span>Download assets</span></a></li></ul><div></div><button type="button" class="_qmcj1u0 $flex xl:$hidden $relative $items-center $justify-center $w-40 $z-2"><svg xmlns="http://www.w3.org/2000/svg" viewBox="-49 141 512 512" width="16" height="16" aria-hidden="true" class="$w-[1em] $h-[1em] $fill-current $text-xl"><path d="M413 422H1c-13.807 0-25-11.193-25-25s11.193-25 25-25h412c13.807 0 25 11.193 25 25s-11.193 25-25 25m0 140H1c-13.807 0-25-11.193-25-25s11.193-25 25-25h412c13.807 0 25 11.193 25 25s-11.193 25-25 25m0-280H1c-13.807 0-25-11.193-25-25s11.193-25 25-25h412c13.807 0 25 11.193 25 25s-11.193 25-25 25"></path></svg><span class="_7oes170">Toggle menu</span></button></nav><div class="$hidden xl:$inline-flex"><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[10px] $px-[25px] $sprinkles-text-base $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _1dyb3dlb _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _1dyb3dla $h-[32px] $leading-[32px] $text-xs md:$text-xs" href="https://fps.cdnpk.net/landing-brand-book/files/Freepik_Assets_07092023.zip" target="_blank" title="Download assets" download="Download assets" data-option="download_assets_top" data-gtm-event="download_assets"><span>Download assets</span></a></div></div></header><section id="hero" class="$flex $flex-col $w-full $pb-100 $gap-100 md:$gap-150"><div class="_3cmhtp3 $flex $flex-col $items-start _3cmhtp0 $w-auto $mx-30 sm:$mx-100 $h-auto full"><div class="_3cmhtp3 $flex $flex-col $items-start _3cmhtp1 $w-full $mx-auto $gap-30 sm:$gap-60"><div class="$max-w-[1600px] $aspect-[1600/682] $bg-contain $bg-center $bg-no-repeat $w-full" style="background-image:url(https://fps.cdnpk.net/landing-brand-book/images/hero/poster-bg-may.png?w=1920&h=819)"><img alt="Brand Video" fetchpriority="high" width="1600" height="682" decoding="async" data-nimg="1" class="$w-full $h-auto $block" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/hero/poster-may.png?w=1920&h=1920&q=100 1x, https://fps.cdnpk.net/landing-brand-book/images/hero/poster-may.png?w=3840&h=1920&q=100 2x" src="https://fps.cdnpk.net/landing-brand-book/images/hero/poster-may.png?w=3840&h=1920&q=100"/></div></div></div><div class="_3cmhtp3 $flex $flex-col $items-start _3cmhtp0 $w-auto $mx-30 sm:$mx-100 $h-auto"><div class="_3cmhtp3 $flex $flex-col $items-start _3cmhtp2 $w-full $mx-auto $gap-30 sm:$gap-60"><p class="_3cmhtp7 $text-3xl $leading-tight $font-semibold $font-alternate">This guide is your starting point for <strong class="_3cmhtp8 $font-semibold">bringing the Freepik brand to life.</strong> By following the principles outlined in this brandbook, you’ll help establish our unique identity and communicate effectively. Let’s create an amazing story together.</p><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[15px] $px-[30px] $sprinkles-text-lg $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm1 $h-[48px] $leading-[48px] $text-base" href="#whoweare" target="_self" title="Know more"><span>Know more</span></a></div></div></section><section id="whoweare" class="$flex $flex-col $w-full $relative"><div class="_ud4s7i2 $flex $flex-col $items-start _ud4s7i0 $w-auto $h-auto $py-120 $mx-30 sm:$mx-60 md:$mx-100"><div class="_ud4s7i2 $flex $flex-col $items-start _ud4s7i1 $justify-items-center $w-full $mx-auto $gap-50 $grid"><h2 class="_ud4s7i5 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate $font-normal"><span class="$w-30 lg:$w-60">01</span> <span>Who we are</span></h2><div class="_ud4s7i7 _ud4s7i6 $w-full $max-w-400 lg:$max-w-500 $relative _ud4s7id"><h3 class="_ud4s7ip $leading-[110%] $break-words $font-semibold $font-alternate">Joyful<br/>rebelliousness</h3><p class="_ud4s7iq $text-xl $leading-normal">The way we face life is by expressing joy through images, words, creativity. We don’t follow all the standards, because we prefer to create them.</p></div><div class="_ud4s7i7 _ud4s7i6 $w-full $max-w-400 lg:$max-w-500 $relative _ud4s7i8"><img alt="Fun" fetchpriority="high" loading="eager" width="1200" height="1540" decoding="async" data-nimg="1" class="$object-cover $block $w-full $h-auto" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/whoweare/fun-may.jpg?w=1200&h=1920&q=95 1x, https://fps.cdnpk.net/landing-brand-book/images/whoweare/fun-may.jpg?w=3840&h=1920&q=95 2x" src="https://fps.cdnpk.net/landing-brand-book/images/whoweare/fun-may.jpg?w=3840&h=1920&q=95"/><div class="_ud4s7ik _ud4s7if $text-2xl $leading-[180%] $h-[44px] $absolute $bottom-40 $font-semibold $font-alternate $px-35 $rounded-full $left-1/2 _ud4s7ig">Fun</div></div><div class="_ud4s7i7 _ud4s7i6 $w-full $max-w-400 lg:$max-w-500 $relative _ud4s7i9"><img alt="Creative" fetchpriority="high" loading="eager" width="1200" height="1540" decoding="async" data-nimg="1" class="$object-cover $block $w-full $h-auto" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/whoweare/creative-may.jpg?w=1200&h=1920&q=95 1x, https://fps.cdnpk.net/landing-brand-book/images/whoweare/creative-may.jpg?w=3840&h=1920&q=95 2x" src="https://fps.cdnpk.net/landing-brand-book/images/whoweare/creative-may.jpg?w=3840&h=1920&q=95"/><div class="_ud4s7ik _ud4s7if $text-2xl $leading-[180%] $h-[44px] $absolute $bottom-40 $font-semibold $font-alternate $px-35 $rounded-full $left-1/2 _ud4s7ih">Creative</div></div><div class="_ud4s7i7 _ud4s7i6 $w-full $max-w-400 lg:$max-w-500 $relative _ud4s7ia"><img alt="Inspiring" fetchpriority="high" width="1200" height="1540" decoding="async" data-nimg="1" class="$object-cover $block $w-full $h-auto" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/whoweare/inspiring-may.jpg?w=1200&h=1920&q=95 1x, https://fps.cdnpk.net/landing-brand-book/images/whoweare/inspiring-may.jpg?w=3840&h=1920&q=95 2x" src="https://fps.cdnpk.net/landing-brand-book/images/whoweare/inspiring-may.jpg?w=3840&h=1920&q=95"/><div class="_ud4s7ik _ud4s7if $text-2xl $leading-[180%] $h-[44px] $absolute $bottom-40 $font-semibold $font-alternate $px-35 $rounded-full $left-1/2 _ud4s7ig">Inspiring</div></div><div class="_ud4s7i7 _ud4s7i6 $w-full $max-w-400 lg:$max-w-500 $relative _ud4s7ib"><img alt="Helpful" fetchpriority="high" width="1200" height="1540" decoding="async" data-nimg="1" class="$object-cover $block $w-full $h-auto" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/whoweare/helpful-may.jpg?w=1200&h=1920&q=95 1x, https://fps.cdnpk.net/landing-brand-book/images/whoweare/helpful-may.jpg?w=3840&h=1920&q=95 2x" src="https://fps.cdnpk.net/landing-brand-book/images/whoweare/helpful-may.jpg?w=3840&h=1920&q=95"/><div class="_ud4s7ik _ud4s7if $text-2xl $leading-[180%] $h-[44px] $absolute $bottom-40 $font-semibold $font-alternate $px-35 $rounded-full $left-1/2 _ud4s7ij">Helpful</div></div><div class="_ud4s7i7 _ud4s7i6 $w-full $max-w-400 lg:$max-w-500 $relative _ud4s7ic"><img alt="Accessible" fetchpriority="high" width="1200" height="1540" decoding="async" data-nimg="1" class="$object-cover $block $w-full $h-auto" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/whoweare/accesible-may.jpg?w=1200&h=1920&q=95 1x, https://fps.cdnpk.net/landing-brand-book/images/whoweare/accesible-may.jpg?w=3840&h=1920&q=95 2x" src="https://fps.cdnpk.net/landing-brand-book/images/whoweare/accesible-may.jpg?w=3840&h=1920&q=95"/><div class="_ud4s7ik _ud4s7if $text-2xl $leading-[180%] $h-[44px] $absolute $bottom-40 $font-semibold $font-alternate $px-35 $rounded-full $left-1/2 _ud4s7ii">Accessible</div></div></div></div></section><section id="brandpersona" class="$flex $flex-col $w-full $relative"><div class="_bjd2522 $flex $flex-col $items-start _bjd2520 $w-auto $h-auto $mx-30 sm:$mx-60 md:$mx-100 $pt-100 $pb-120"><div class="_bjd2522 $flex $flex-col $items-start _bjd2521 $w-full $mx-auto $gap-30 sm:$gap-60"><p class="_bjd2525 $text-3xl $leading-tight $font-normal">Hi! Here is Freepik.</p><p class="_bjd2525 $text-3xl $leading-tight $font-normal">We’re a surprising plot twist who defies expectations.</p><p class="_bjd2525 $text-3xl $leading-tight $font-normal">We find talent and inspiration everywhere and love to share it with the world. Our mind is restless: We see the world through kaleidoscopic eyes, <strong class="_bjd2527 $font-[inherit]">finding the extraordinary in the unanticipated</strong>. We like to think outside the box, where unpredictable possibilities bloom like confetti.</p><p class="_bjd2526 $text-5xl $leading-tight $font-semibold">We believe in <strong class="_bjd2527 $font-[inherit]">the power of good design</strong> and love to share it with everyone we meet.</p><p class="_bjd2525 $text-3xl $leading-tight $font-normal">At the end of the day, what we enjoy the most is <strong class="_bjd2527 $font-[inherit]">helping others turn their ideas into great designs faster</strong>, easier and better.</p><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[15px] $px-[30px] $sprinkles-text-lg $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm1 $h-[48px] $leading-[48px] $text-base" href="#whyweexist" target="_self" title="Know more"><span>Know more</span></a></div></div></section><section id="whyweexist" class="_162h25c0 $flex $flex-col $w-full $relative"><img alt="Why we exist - image background" fetchpriority="high" loading="eager" width="1500" height="1001" decoding="async" data-nimg="1" class="$object-contain $object-bottom $w-full $h-full $absolute $z-0" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/whyweexist/background-may.png?w=1920&h=1920&q=100 1x, https://fps.cdnpk.net/landing-brand-book/images/whyweexist/background-may.png?w=3840&h=1920&q=100 2x" src="https://fps.cdnpk.net/landing-brand-book/images/whyweexist/background-may.png?w=3840&h=1920&q=100"/><div class="_162h25c2 flex flex-col items-start _162h25c1 $w-auto $h-auto $mx-30 sm:$mx-60 md:$mx-100 $py-120 $gap-0"><h2 class="_162h25c4 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate"><span class="$w-30 lg:$w-60">02</span> <span>Why we exist</span></h2><div class="_162h25c2 flex flex-col items-start _162h25c1 $w-auto $h-auto $mx-30 sm:$mx-60 md:$mx-100 $py-120 $gap-0 full"><div class="$pt-[55px] $pb-[55px] $mx-auto $relative"><p class="_162h25c6 $text-xl $leading-normal $font-normal $font-alternate $rounded-full $text-center $w-full $mx-auto $py-35 lg:$py-45 xl:$py-35 $px-35 md:$px-45 lg:$px-150">Freepik <span class="_162h25c7 $font-semibold $underline $cursor-default">helps anyone</span> create <span class="_162h25c7 $font-semibold $underline $cursor-default">great design</span> faster to <span class="_162h25c7 $font-semibold $underline $cursor-default">express</span> the <span class="_162h25c7 $font-semibold $underline $cursor-default">power</span> of their <span class="_162h25c7 $font-semibold $underline $cursor-default">ideas</span></p><ul id="textsList" class="_162h25c8 $absolute $bottom-0 $w-full"><li class="_162h25c9 $font-[500] $leading-relaxed $text-center $opacity-0 $h-0" data-item="ourPlatarform">Our platform is for everyone regardless of age, religion or economic class.</li><li class="_162h25c9 $font-[500] $leading-relaxed $text-center $opacity-0 $h-0" data-item="greatDesign">Great design should be visually pleasing and ultimately, solves a problem.</li><li class="_162h25c9 $font-[500] $leading-relaxed $text-center $opacity-0 $h-0" data-item="itMustBe">It must be understood by the intended audience to be properly expressed.</li><li class="_162h25c9 $font-[500] $leading-relaxed $text-center $opacity-0 $h-0" data-item="theMessenger">The messenger is empowered when the idea lands with impact.</li><li class="_162h25c9 $font-[500] $leading-relaxed $text-center $opacity-0 $h-0" data-item="goodIdeas">Good ideas can change the world.</li></ul></div></div></div></section><section id="ourassets" class="_1t19kx00 $flex $flex-col $w-full $relative"><div class="_1t19kx02 flex flex-col items-start _1t19kx01 $w-auto $h-auto lg:$flex-row $gap-90 lg:$gap-80 $pt-120 lg:$pt-0"><div class="_1t19kx04 $flex $flex-col $gap-30 md:$gap-50 $mx-30 sm:$mx-60 md:$mx-100 $mr-30 sm:$mr-60 md:$mr-100 lg:$mr-0 lg:$py-120"><h2 class="_1t19kx05 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate"><span class="$w-30 lg:$w-60">03</span> <span>Our assets</span></h2><div class="_1t19kx06 $flex $flex-col $items-start $gap-30"><h3 class="_1t19kx07 $text-2xl $leading-normal $font-semibold $font-alternate">Logo and applications</h3><p class="_1t19kx08 $text-[16px] $leading-normal">In this section you will find our brand assets ready to download. Learn how to use them to bring the Freepik brand to life.</p><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[10px] $px-[25px] $sprinkles-text-base $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm2 $h-40 $leading-[40px] $text-sm _6eq6wmb" href="https://fps.cdnpk.net/landing-brand-book/files/freepik-brandbook/Freepik_BrandBook_07092023.zip" target="_blank" title="Download brand book" download="Download brand book" data-option="download_brand_book_top" data-gtm-event="download_assets"><span>Download brand book</span></a></div></div><div class="_1t19kx09 $h-[700px] $flex $flex-row $w-full $overflow-hidden $gap-20"><img alt="Our assets 1" loading="lazy" width="1394" height="1700" decoding="async" data-nimg="1" class="_1t19kx0a $object-cover $w-full $h-full" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/ourassets/ourassets1-may.jpg?w=1920&h=1920&q=100 1x, https://fps.cdnpk.net/landing-brand-book/images/ourassets/ourassets1-may.jpg?w=3840&h=1920&q=100 2x" src="https://fps.cdnpk.net/landing-brand-book/images/ourassets/ourassets1-may.jpg?w=3840&h=1920&q=100"/><img alt="Our assets 2" loading="lazy" width="1394" height="1700" decoding="async" data-nimg="1" class="_1t19kx0a $object-cover $w-full $h-full" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/ourassets/ourassets2-may.jpg?w=1920&h=1920&q=100 1x, https://fps.cdnpk.net/landing-brand-book/images/ourassets/ourassets2-may.jpg?w=3840&h=1920&q=100 2x" src="https://fps.cdnpk.net/landing-brand-book/images/ourassets/ourassets2-may.jpg?w=3840&h=1920&q=100"/></div></div></section><section id="logo" class="_ufs13q0 $flex $flex-col $w-full $relative"><div class="_ufs13q4 flex flex-col items-start _ufs13q2 $w-auto $h-auto $gap-50 lg:$gap-60 $py-120 $mx-30 sm:$mx-60 md:$mx-100"><h2 class="_ufs13q7 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate"><span class="$w-30 lg:$w-60">04</span> <span>Logo</span></h2><div class="_ufs13q4 flex flex-col items-start _ufs13q3 $w-full $mx-auto $gap-30 sm:$gap-60"><div dir="ltr" data-orientation="horizontal" class="$flex $flex-col xl:$flex-row $w-full"><div role="tablist" aria-orientation="horizontal" class="_ufs13q1 _2idwtp0 $flex-wrap $flex $flex-row xl:$flex-col $gap-y-10 xl:$gap-y-15 $gap-x-20 xl:$justify-start $mb-40 lg:$mb-50 xl:$mb-0 $pb-40 lg:$pb-50 xl:$pb-0 xl:$mr-80 $border-b-xs xl:$border-b-none $border-inherit" aria-label="Logo tabs" tabindex="-1" data-orientation="horizontal" style="outline:none"><button type="button" role="tab" aria-selected="true" aria-controls="radix-:R4jb6:-content-logoTab01" data-state="active" id="radix-:R4jb6:-trigger-logoTab01" class="_ufs13q8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">4.1 Making our mark</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4jb6:-content-logoTab02" data-state="inactive" id="radix-:R4jb6:-trigger-logoTab02" class="_ufs13q8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">4.2 Solid & keyline</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4jb6:-content-logoTab03" data-state="inactive" id="radix-:R4jb6:-trigger-logoTab03" class="_ufs13q8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">4.3 Truncated</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4jb6:-content-logoTab04" data-state="inactive" id="radix-:R4jb6:-trigger-logoTab04" class="_ufs13q8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">4.4 Logo don’ts</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4jb6:-content-logoTab05" data-state="inactive" id="radix-:R4jb6:-trigger-logoTab05" class="_ufs13q8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">4.5 Logo color in product</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4jb6:-content-logoTab06" data-state="inactive" id="radix-:R4jb6:-trigger-logoTab06" class="_ufs13q8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">4.6 Logo color in marketing</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4jb6:-content-logoTab07" data-state="inactive" id="radix-:R4jb6:-trigger-logoTab07" class="_ufs13q8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">4.7 Logo color don’ts</button></div><div data-state="active" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4jb6:-trigger-logoTab01" id="radix-:R4jb6:-content-logoTab01" tabindex="0" class="_ufs13q9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start" style="animation-duration:0s"><div class="_2idwtp3 $flex lg:$inline-block $flex-col $gap-30 $items-start"><h3 class="_ufs13qa _2idwtp4 $text-2xl $font-semibold $leading-tight $font-alternate lg:$pb-30">Making our mark</h3><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Yes, we have a new brand identity. But why? The decision to revamp our logo came as a natural evolution of our corporate mission and with a keen eye on the future of our business.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">The new brand is meant to symbolize the power of ideas and how they can be turned into great design, fast.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Its variable-width characters represent the <strong>fluidity and freedom of exploration</strong> inherent in the creative process. The inverted "i" becomes an exclamation point, representing the spark of joy that comes from a great idea.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Let’s see how to use it together.</p><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[10px] $px-[25px] $sprinkles-text-base $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm2 $h-40 $leading-[40px] $text-sm _6eq6wmc _2idwtp6 lg:$mb-30" href="https://fps.cdnpk.net/landing-brand-book/files/logo/Freepik_Logo_Clearspace_Solid.zip" target="_blank" title="Download the logo" download="Download the logo" data-option="download_the_logo_logo4_1" data-gtm-event="download_assets"><span>Download the logo</span></a></div><div class="$w-full $flex $flex $flex-col $justify-start $items-start $gap-20 lg:$gap-30"><div class="_ufs13qf _ufs13qb $aspect-[670/225] $flex $justify-center $items-center $w-full $h-auto $rounded-xl $relative $overflow-hidden $border _ufs13qi _ufs13qj"><svg width="420" height="61" fill="#1273EB" class="_ufs13ql _ufs13qe $max-h-[65%] $max-w-[62.68%] $h-auto" viewBox="0 0 712 105" xmlns="http://www.w3.org/2000/svg"><path d="M188.21 66.26C187.89 65.93 188.12 65.38 188.58 65.38H190.54C190.54 65.38 190.63 65.38 190.68 65.38C207.77 63.64 222.05 52.6 222.05 33.01C222.05 10.44 203.84 0.0100098 182.98 0.0100098H85.28C83.97 0.0100098 82.9 1.07001 82.9 2.39001V102.54C82.9 103.85 83.96 104.92 85.28 104.92H116.48C117.79 104.92 118.86 103.86 118.86 102.54V70.56C118.86 69.25 119.92 68.18 121.24 68.18H141.52C144.33 68.18 147.01 69.39 148.88 71.49L177.77 104.11C178.39 104.39 178.93 104.63 179.55 104.91H220.73C222.84 104.91 223.9 102.37 222.42 100.86L188.22 66.26H188.21ZM175.2 44.68H121.23C119.92 44.68 118.85 43.62 118.85 42.3V27.13C118.85 25.82 119.91 24.75 121.23 24.75H174.42C182.05 24.75 187.03 28.49 187.03 34.4C187.03 41.25 182.36 44.67 175.2 44.67V44.68Z"></path><path d="M582.55 0.0100098H551.36C550.046 0.0100098 548.98 1.07557 548.98 2.39001V68.87C548.98 70.1844 550.046 71.25 551.36 71.25H582.55C583.864 71.25 584.93 70.1844 584.93 68.87V2.39001C584.93 1.07557 583.864 0.0100098 582.55 0.0100098Z"></path><path d="M582.55 85.41H551.36C550.046 85.41 548.98 86.4756 548.98 87.79V102.54C548.98 103.854 550.046 104.92 551.36 104.92H582.55C583.864 104.92 584.93 103.854 584.93 102.54V87.79C584.93 86.4756 583.864 85.41 582.55 85.41Z"></path><path d="M711.02 101.78L670.88 48.63C669.98 47.44 670.06 45.79 671.06 44.69L708.97 3.11001C710.05 1.92001 709.21 0.0100098 707.6 0.0100098H674.8C673.93 0.0100098 673.1 0.380012 672.52 1.02001L635.92 41.25H635.9C635.78 41.38 635.62 41.48 635.42 41.48H634.1C633.75 41.48 633.48 41.2 633.47 40.86V2.2C633.47 0.990005 632.49 0.0100098 631.28 0.0100098H601.29C600.08 0.0100098 599.1 0.990005 599.1 2.2V102.6C599.1 103.71 600 104.61 601.11 104.61H631.45C632.56 104.61 633.46 103.71 633.46 102.6V83.91C633.46 83.13 633.76 82.37 634.29 81.8L647.61 67.55C647.61 67.55 647.73 67.37 648 67.37H649.8C650.02 67.37 650.15 67.55 650.15 67.55L676.99 103.37C677.57 104.15 678.49 104.61 679.46 104.61H709.6C711.06 104.61 711.9 102.94 711.01 101.77L711.02 101.78Z"></path><path d="M270.58 23.98H301.09C302.4 23.98 303.47 22.92 303.47 21.6V2.38C303.47 1.07 302.41 0 301.09 0H237.98C236.67 0 235.6 1.06 235.6 2.38V102.53C235.6 103.84 236.66 104.91 237.98 104.91H301.09C302.4 104.91 303.47 103.85 303.47 102.53V83.31C303.47 82 302.41 80.93 301.09 80.93H270.36C269.05 80.93 267.98 79.87 267.98 78.55V66.09C267.98 64.66 269.14 63.49 270.58 63.49H301.09C302.4 63.49 303.47 62.43 303.47 61.11V42.36C303.47 41.05 302.41 39.98 301.09 39.98H270.58C269.15 39.98 267.98 38.82 267.98 37.38V26.54C267.98 25.11 269.14 23.94 270.58 23.94V23.98Z"></path><path d="M352.6 23.98H383.11C384.42 23.98 385.49 22.92 385.49 21.6V2.38C385.49 1.07 384.43 0 383.11 0H320C318.69 0 317.62 1.06 317.62 2.38V102.53C317.62 103.84 318.68 104.91 320 104.91H383.11C384.42 104.91 385.49 103.85 385.49 102.53V83.31C385.49 82 384.43 80.93 383.11 80.93H352.38C351.07 80.93 350 79.87 350 78.55V66.09C350 64.66 351.16 63.49 352.6 63.49H383.11C384.42 63.49 385.49 62.43 385.49 61.11V42.36C385.49 41.05 384.43 39.98 383.11 39.98H352.6C351.17 39.98 350 38.82 350 37.38V26.54C350 25.11 351.16 23.94 352.6 23.94V23.98Z"></path><path d="M35.87 23.98H66.38C67.69 23.98 68.76 22.92 68.76 21.6V2.38C68.76 1.07 67.7 0 66.38 0H3.27001C1.96001 0 0.890015 1.06 0.890015 2.38V102.53C0.890015 103.84 1.95001 104.91 3.27001 104.91H30.88C32.19 104.91 33.26 103.85 33.26 102.53L33.28 66.1C33.28 64.67 34.44 63.5 35.88 63.5H66.39C67.7 63.5 68.77 62.44 68.77 61.12V42.37C68.77 41.06 67.71 39.99 66.39 39.99H35.88C34.45 39.99 33.28 38.83 33.28 37.39V26.55C33.28 25.12 34.44 23.95 35.88 23.95L35.87 23.98Z"></path><path d="M496.49 0.0100098H402.03C400.72 0.0100098 399.65 1.07001 399.65 2.39001V102.54C399.65 103.85 400.71 104.92 402.03 104.92H433.23C434.54 104.92 435.61 103.86 435.61 102.54V69.39C435.61 68.72 436.15 68.18 436.82 68.18H496.65C520.63 68.18 538.8 55.68 538.8 33.61C538.8 11.54 520.63 0.0100098 496.5 0.0100098H496.49ZM491.95 44.68H437.98C436.67 44.68 435.6 43.62 435.6 42.3V27.13C435.6 25.82 436.66 24.76 437.98 24.76H491.17C498.8 24.76 503.78 28.49 503.78 34.41C503.78 41.26 499.11 44.68 491.95 44.68Z"></path></svg></div><div class="_ufs13qf _ufs13qb $aspect-[670/225] $flex $justify-center $items-center $w-full $h-auto $rounded-xl $relative $overflow-hidden $border _ufs13qi _ufs13qj"><img alt="Freepik logo area" loading="lazy" width="466" height="161" decoding="async" data-nimg="1" class="_ufs13qm $min-w-[290px] _ufs13qe $max-h-[65%] $max-w-[62.68%] $h-auto" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/logo/logoFreepikArea.svg?w=640&h=1920&q=75 1x, https://fps.cdnpk.net/landing-brand-book/images/logo/logoFreepikArea.svg?w=1080&h=1920&q=75 2x" src="https://fps.cdnpk.net/landing-brand-book/images/logo/logoFreepikArea.svg?w=1080&h=1920&q=75"/></div></div></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4jb6:-trigger-logoTab02" hidden="" id="radix-:R4jb6:-content-logoTab02" tabindex="0" class="_ufs13q9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4jb6:-trigger-logoTab03" hidden="" id="radix-:R4jb6:-content-logoTab03" tabindex="0" class="_ufs13q9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4jb6:-trigger-logoTab04" hidden="" id="radix-:R4jb6:-content-logoTab04" tabindex="0" class="_ufs13q9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4jb6:-trigger-logoTab05" hidden="" id="radix-:R4jb6:-content-logoTab05" tabindex="0" class="_ufs13q9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4jb6:-trigger-logoTab06" hidden="" id="radix-:R4jb6:-content-logoTab06" tabindex="0" class="_ufs13q9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4jb6:-trigger-logoTab07" hidden="" id="radix-:R4jb6:-content-logoTab07" tabindex="0" class="_ufs13q9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div></div></div></div></section><section id="isotype" class="_zznmdq0 $flex $flex-col $w-full $relative"><div class="_zznmdq4 flex flex-col items-start _zznmdq2 $w-auto $h-auto $gap-50 lg:$gap-60 $py-120 $mx-30 sm:$mx-60 md:$mx-100"><h2 class="_zznmdq7 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate"><span class="$w-30 lg:$w-60">05</span> <span>Isotype</span></h2><div class="_zznmdq4 flex flex-col items-start _zznmdq3 $w-full $mx-auto $gap-30 sm:$gap-60"><div dir="ltr" data-orientation="horizontal" class="$flex $flex-col xl:$flex-row $w-full"><div role="tablist" aria-orientation="horizontal" class="_zznmdq1 _2idwtp0 $flex-wrap $flex $flex-row xl:$flex-col $gap-y-10 xl:$gap-y-15 $gap-x-20 xl:$justify-start $mb-40 lg:$mb-50 xl:$mb-0 $pb-40 lg:$pb-50 xl:$pb-0 xl:$mr-80 $border-b-xs xl:$border-b-none $border-inherit" aria-label="Isotype tabs" tabindex="-1" data-orientation="horizontal" style="outline:none"><button type="button" role="tab" aria-selected="true" aria-controls="radix-:R4nb6:-content-isotypeTab01" data-state="active" id="radix-:R4nb6:-trigger-isotypeTab01" class="_zznmdq8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">5.1 Basics</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4nb6:-content-isotypeTab02" data-state="inactive" id="radix-:R4nb6:-trigger-isotypeTab02" class="_zznmdq8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">5.2 Special sizes</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4nb6:-content-isotypeTab03" data-state="inactive" id="radix-:R4nb6:-trigger-isotypeTab03" class="_zznmdq8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">5.3 Container</button></div><div data-state="active" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4nb6:-trigger-isotypeTab01" id="radix-:R4nb6:-content-isotypeTab01" tabindex="0" class="_zznmdq9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start" style="animation-duration:0s"><div class="_2idwtp3 $flex lg:$inline-block $flex-col $gap-30 $items-start"><h3 class="_zznmdqa _2idwtp4 $text-2xl $font-semibold $leading-tight $font-alternate lg:$pb-30">Basics</h3><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Our isotype is an extension of our wordmark, distilled down to its purest essence. The isotype can be used as a favicon for browser tabs, as a social media avatar, or as a secondary graphic element in swag.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Our logos are focused on web use and have a responsive version where the isotype applications take over the role of the logo.</p><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[10px] $px-[25px] $sprinkles-text-base $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm2 $h-40 $leading-[40px] $text-sm _6eq6wmd _2idwtp6 lg:$mb-30" href="https://fps.cdnpk.net/landing-brand-book/files/isotype/Freepik_Isotype.zip" target="_blank" title="Download isotype" download="Download isotype" data-option="download_isotype" data-gtm-event="download_assets"><span>Download isotype</span></a></div><div class="$w-full $flex _1tylofi0 $flex $flex-wrap $gap-30 $rounded-xl $h-auto $px-30 lg:$px-40 xl:$px-60 $py-40 $w-auto"><div class="_1tylofi1 $text-sm $flex $flex-col $text-center $gap-15 $leading-normal"><picture class="$flex-1 $flex $justify-center $items-center"><img alt="Basic isotype 256x256" loading="lazy" width="174" height="174" decoding="async" data-nimg="1" class="" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=256&h=1920&q=75 1x, https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=384&h=1920&q=75 2x" src="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=384&h=1920&q=75"/></picture><p>256x256</p></div><div class="_1tylofi1 $text-sm $flex $flex-col $text-center $gap-15 $leading-normal"><picture class="$flex-1 $flex $justify-center $items-center"><img alt="Basic isotype 224x224" loading="lazy" width="152" height="152" decoding="async" data-nimg="1" class="" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=256&h=1920&q=75 1x, https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=384&h=1920&q=75 2x" src="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=384&h=1920&q=75"/></picture><p>224x224</p></div><div class="_1tylofi1 $text-sm $flex $flex-col $text-center $gap-15 $leading-normal"><picture class="$flex-1 $flex $justify-center $items-center"><img alt="Basic isotype 192x192" loading="lazy" width="130" height="130" decoding="async" data-nimg="1" class="" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=256&h=1920&q=75 1x, https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=384&h=1920&q=75 2x" src="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=384&h=1920&q=75"/></picture><p>192x192</p></div><div class="_1tylofi1 $text-sm $flex $flex-col $text-center $gap-15 $leading-normal"><picture class="$flex-1 $flex $justify-center $items-center"><img alt="Basic isotype 160x160" loading="lazy" width="108" height="108" decoding="async" data-nimg="1" class="" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=128&h=1920&q=75 1x, https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=256&h=1920&q=75 2x" src="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=256&h=1920&q=75"/></picture><p>160x160</p></div><div class="_1tylofi1 $text-sm $flex $flex-col $text-center $gap-15 $leading-normal"><picture class="$flex-1 $flex $justify-center $items-center"><img alt="Basic isotype 128x128" loading="lazy" width="86" height="86" decoding="async" data-nimg="1" class="" style="color:transparent" srcSet="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=96&h=1920&q=75 1x, https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=256&h=1920&q=75 2x" src="https://fps.cdnpk.net/landing-brand-book/images/isotype/isotype.svg?w=256&h=1920&q=75"/></picture><p>128x128</p></div></div></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4nb6:-trigger-isotypeTab02" hidden="" id="radix-:R4nb6:-content-isotypeTab02" tabindex="0" class="_zznmdq9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4nb6:-trigger-isotypeTab03" hidden="" id="radix-:R4nb6:-content-isotypeTab03" tabindex="0" class="_zznmdq9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div></div></div></div></section><section id="color" class="_cev0s60 $flex $flex-col $w-full $relative"><div class="_cev0s64 $flex $flex-col $items-start _cev0s62 $w-auto $h-auto $gap-50 lg:$gap-60 $pt-120 $mx-30 sm:$mx-60 md:$mx-100"><h2 class="_cev0s69 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate"><span class="$w-30 lg:$w-60">06</span> <span>Color</span></h2><div class="_cev0s64 $flex $flex-col $items-start _cev0s63 $w-full $mx-auto $gap-30 sm:$gap-60"><div dir="ltr" data-orientation="horizontal" class="$flex $flex-col xl:$flex-row $w-full"><div role="tablist" aria-orientation="horizontal" class="_cev0s61 _2idwtp0 $flex-wrap $flex $flex-row xl:$flex-col $gap-y-10 xl:$gap-y-15 $gap-x-20 xl:$justify-start $mb-40 lg:$mb-50 xl:$mb-0 $pb-40 lg:$pb-50 xl:$pb-0 xl:$mr-80 $border-b-xs xl:$border-b-none $border-inherit" aria-label="Color tabs" tabindex="-1" data-orientation="horizontal" style="outline:none"><button type="button" role="tab" aria-selected="true" aria-controls="radix-:R4rb6:-content-colorTab01" data-state="active" id="radix-:R4rb6:-trigger-colorTab01" class="_cev0s6a _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">6.1 Primary color</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4rb6:-content-colorTab02" data-state="inactive" id="radix-:R4rb6:-trigger-colorTab02" class="_cev0s6a _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">6.2 Secondary color</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4rb6:-content-colorTab03" data-state="inactive" id="radix-:R4rb6:-trigger-colorTab03" class="_cev0s6a _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">6.3 Proportions</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4rb6:-content-colorTab04" data-state="inactive" id="radix-:R4rb6:-trigger-colorTab04" class="_cev0s6a _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">6.4 Use of Piki’s Blue</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4rb6:-content-colorTab05" data-state="inactive" id="radix-:R4rb6:-trigger-colorTab05" class="_cev0s6a _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">6.5 Preferred color pairings</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4rb6:-content-colorTab06" data-state="inactive" id="radix-:R4rb6:-trigger-colorTab06" class="_cev0s6a _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">6.6 Preferred color schemes</button></div><div data-state="active" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4rb6:-trigger-colorTab01" id="radix-:R4rb6:-content-colorTab01" tabindex="0" class="_cev0s6b $gap-50 _2idwtp2 $flex $flex-col lg:$gap-30 xl:$gap-50 $items-start" style="animation-duration:0s"><div class="_2idwtp3 $flex lg:$inline-block $flex-col $gap-30 $items-start _cev0s67"><h3 class="_cev0s6c _2idwtp4 $text-2xl $font-semibold $leading-tight $font-alternate lg:$pb-30">Primary color</h3><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Freepik color has always revolved around our core brand, Piki Blue. The new Freepik color palette follows suit, but expands in a more personal direction with <strong>tones inspired by our seaside home</strong> of Málaga.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">In addition, our new palette offers dramatic contrasts with colors that are rich and dark while others are bright and pop. The result is <strong>a fun and flexible palette that tells our story</strong> in a unique and modern way.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Our primary color palette is rooted in cool tones that build upon the equity we’ve built with our use of blue. Additional new colors like Mediterranean and Málaga Red provide a punch of brightness and energy.</p><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[10px] $px-[25px] $sprinkles-text-base $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm2 $h-40 $leading-[40px] $text-sm _6eq6wmb _2idwtp6 lg:$mb-30" href="https://fps.cdnpk.net/landing-brand-book/files/color/Freepik_Primary_Color.zip" target="_blank" title="Download color palette" download="Download color palette" data-option="download_color_palette_color6_1" data-gtm-event="download_assets"><span>Download color palette</span></a></div><div class="$w-full $flex _24e8i10 $min-h-400 $flex $flex-col lg:$flex-row $flex-nowrap $gap-20 $w-full $pb-120 lg:$pb-0"><div style="background-color:#336AEA;color:#FFFFFF" class="_24e8i12 _24e8i11 $text-sm $justify-items-center $grid lg:$flex lg:$flex-col $grid-cols-2 $items-center $gap-15 $w-full lg:$text-center $px-45 sm:$px-90 md:$px-150 lg:$px-10 $py-45 $leading-normal _24e8i13"><p><strong>Piki Blue</strong></p><ul><li>Hex 336aea</li><li>RGB 51 106 234</li><li>Pantone 2727c</li><li>C80 M60 Y0 K0</li></ul></div><div style="background-color:#22244E;color:#FFFFFF" class="_24e8i12 _24e8i11 $text-sm $justify-items-center $grid lg:$flex lg:$flex-col $grid-cols-2 $items-center $gap-15 $w-full lg:$text-center $px-45 sm:$px-90 md:$px-150 lg:$px-10 $py-45 $leading-normal _24e8i13"><p><strong>Deep Blue</strong></p><ul><li>Hex 22244e</li><li>RGB 34 36 78</li><li>Pantone 274c</li><li>C98 M94 Y38 K35</li></ul></div><div style="background-color:#17D1C6;color:#22244E" class="_24e8i12 _24e8i11 $text-sm $justify-items-center $grid lg:$flex lg:$flex-col $grid-cols-2 $items-center $gap-15 $w-full lg:$text-center $px-45 sm:$px-90 md:$px-150 lg:$px-10 $py-45 $leading-normal _24e8i13"><p><strong>Mediterranean</strong></p><ul><li>Hex 17d1c6</li><li>RGB 23 209 198</li><li>Pantone 3252c</li><li>C78 M0 Y35 K0</li></ul></div><div style="background-color:#FF7D6A;color:#FFFFFF" class="_24e8i12 _24e8i11 $text-sm $justify-items-center $grid lg:$flex lg:$flex-col $grid-cols-2 $items-center $gap-15 $w-full lg:$text-center $px-45 sm:$px-90 md:$px-150 lg:$px-10 $py-45 $leading-normal _24e8i13"><p><strong>Málaga Red</strong></p><ul><li>Hex ff7d6a</li><li>RGB 255 125 106</li><li>Pantone 170c</li><li>C0 M70 Y55 K0</li></ul></div><div style="background-color:#FAF6E7;color:#22244E" class="_24e8i12 _24e8i11 $text-sm $justify-items-center $grid lg:$flex lg:$flex-col $grid-cols-2 $items-center $gap-15 $w-full lg:$text-center $px-45 sm:$px-90 md:$px-150 lg:$px-10 $py-45 $leading-normal _24e8i13"><p><strong>Off White</strong></p><ul><li>Hex faf6e7</li><li>RGB 250 246 231</li><li>Pantone 9226c</li><li>C1 M2 Y10 K0</li></ul></div></div></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4rb6:-trigger-colorTab02" hidden="" id="radix-:R4rb6:-content-colorTab02" tabindex="0" class="_cev0s6b $gap-50 _2idwtp2 $flex $flex-col lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4rb6:-trigger-colorTab03" hidden="" id="radix-:R4rb6:-content-colorTab03" tabindex="0" class="_cev0s6b $gap-50 _2idwtp2 $flex $flex-col lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4rb6:-trigger-colorTab04" hidden="" id="radix-:R4rb6:-content-colorTab04" tabindex="0" class="_cev0s6b $gap-50 _2idwtp2 $flex $flex-col lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4rb6:-trigger-colorTab05" hidden="" id="radix-:R4rb6:-content-colorTab05" tabindex="0" class="_cev0s6b $gap-50 _2idwtp2 $flex $flex-col lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4rb6:-trigger-colorTab06" hidden="" id="radix-:R4rb6:-content-colorTab06" tabindex="0" class="_cev0s6b $gap-50 _2idwtp2 $flex $flex-col lg:$gap-30 xl:$gap-50 $items-start"></div></div></div></div></section><section id="typography" class="_71k1mu0 $flex $flex-col $w-full $relative"><div class="_71k1mu4 flex flex-col items-start _71k1mu2 $w-auto $h-auto $gap-50 lg:$gap-60 $py-120 $mx-30 sm:$mx-60 md:$mx-100"><h2 class="_71k1mu7 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate"><span class="$w-30 lg:$w-60">07</span> <span>Typography</span></h2><div class="_71k1mu4 flex flex-col items-start _71k1mu3 $w-full $mx-auto $gap-30 sm:$gap-60"><div dir="ltr" data-orientation="horizontal" class="$flex $flex-col xl:$flex-row $w-full"><div role="tablist" aria-orientation="horizontal" class="_71k1mu1 _2idwtp0 $flex-wrap $flex $flex-row xl:$flex-col $gap-y-10 xl:$gap-y-15 $gap-x-20 xl:$justify-start $mb-40 lg:$mb-50 xl:$mb-0 $pb-40 lg:$pb-50 xl:$pb-0 xl:$mr-80 $border-b-xs xl:$border-b-none $border-inherit" aria-label="Typography tabs" tabindex="-1" data-orientation="horizontal" style="outline:none"><button type="button" role="tab" aria-selected="true" aria-controls="radix-:R4vb6:-content-typographyTab01" data-state="active" id="radix-:R4vb6:-trigger-typographyTab01" class="_71k1mu8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">7.1 Primary typeface</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4vb6:-content-typographyTab02" data-state="inactive" id="radix-:R4vb6:-trigger-typographyTab02" class="_71k1mu8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">7.2 Secondary typeface</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4vb6:-content-typographyTab03" data-state="inactive" id="radix-:R4vb6:-trigger-typographyTab03" class="_71k1mu8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">7.3 Degular stylistic sets</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4vb6:-content-typographyTab04" data-state="inactive" id="radix-:R4vb6:-trigger-typographyTab04" class="_71k1mu8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">7.4 Typography in use</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4vb6:-content-typographyTab05" data-state="inactive" id="radix-:R4vb6:-trigger-typographyTab05" class="_71k1mu8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">7.5 Typography don’ts</button><button type="button" role="tab" aria-selected="false" aria-controls="radix-:R4vb6:-content-typographyTab06" data-state="inactive" id="radix-:R4vb6:-trigger-typographyTab06" class="_71k1mu8 _2idwtp1 $text-[16px] $text-left $leading-normal" tabindex="-1" data-orientation="horizontal" data-radix-collection-item="">7.6 Typography combination</button></div><div data-state="active" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4vb6:-trigger-typographyTab01" id="radix-:R4vb6:-content-typographyTab01" tabindex="0" class="_71k1mu9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start" style="animation-duration:0s"><div class="_2idwtp3 $flex lg:$inline-block $flex-col $gap-30 $items-start"><h3 class="_71k1mua _2idwtp4 $text-2xl $font-semibold $leading-tight $font-alternate lg:$pb-30">Primary typeface</h3><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Now that the rationale for a new Freepik logo is clear, let's apply a similar mindset to why we're introducing new typefaces to the brand.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Our typefaces need to be well-crafted, hard-working, and infinitely legible. And they must also convey the burst of creativity at the heart of our offering.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">The result is <strong>two typefaces that work together.</strong> Our primary typeface is Degular. The typeface’s modern-yet-timeless characters and flexible font weights make it ideal for showing off our brand personality.</p><p class="_2idwtp5 $text-[16px] $leading-normal lg:$pb-30">Use it for headlines and highlighted paragraphs only.</p></div><div class="$w-full $flex _no0fbd0 $max-w-[900px] $flex $flex-col $justify-start $items-end $gap-20 lg:$gap-30"><ul class="_no0fbd1 $text-xl $ml-auto $text-right $leading-normal $font-alternate"><li>Degular Regular</li><li class="$font-semibold">Degular Semibold</li></ul><p class="_no0fbd2 $leading-[100%] $break-words $font-semibold $w-full $text-right $font-alternate">abc123</p></div></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4vb6:-trigger-typographyTab02" hidden="" id="radix-:R4vb6:-content-typographyTab02" tabindex="0" class="_71k1mu9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4vb6:-trigger-typographyTab03" hidden="" id="radix-:R4vb6:-content-typographyTab03" tabindex="0" class="_71k1mu9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4vb6:-trigger-typographyTab04" hidden="" id="radix-:R4vb6:-content-typographyTab04" tabindex="0" class="_71k1mu9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4vb6:-trigger-typographyTab05" hidden="" id="radix-:R4vb6:-content-typographyTab05" tabindex="0" class="_71k1mu9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div><div data-state="inactive" data-orientation="horizontal" role="tabpanel" aria-labelledby="radix-:R4vb6:-trigger-typographyTab06" hidden="" id="radix-:R4vb6:-content-typographyTab06" tabindex="0" class="_71k1mu9 _2idwtp2 $flex $flex-col $gap-50 lg:$gap-30 xl:$gap-50 $items-start"></div></div></div></div></section><section id="freepikbrands" class="_1emwjyd0 $flex $flex-col $w-full $relative"><div class="_1emwjyd2 flex flex-col items-start _1emwjyd1 $w-auto $h-auto lg:$flex-row $gap-90 lg:$gap-80 $py-120 $mx-30 sm:$mx-60 md:$mx-100"><div class="_1emwjyd4 $flex $flex-col $gap-30 md:$gap-50"><h2 class="_1emwjyd5 _6eq6wme $text-2xl $inline-flex $gap-30 lg:$gap-60 $leading-tight $font-semibold $font-alternate"><span class="$w-30 lg:$w-60">08</span> <span>Freepik brands</span></h2><div class="_1emwjyd6 $flex $flex-col $items-start $gap-30"><h3 class="_1emwjyd7 $text-2xl $leading-normal $font-semibold $font-alternate">Our portfolio</h3><p class="_1emwjyd8 $text-[16px] $leading-normal">Our logo is essentially the face of our brand, and it needs to be contemporary (but timeless), fresh, and inspiring. It should illustrate and inherently symbolize the power of ideas and great design.</p><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[10px] $px-[25px] $sprinkles-text-base $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm2 $h-40 $leading-[40px] $text-sm _6eq6wmb" href="https://fps.cdnpk.net/landing-brand-book/files/logotypes.zip" target="_self" title="Download logos"><span>Download logos</span></a></div></div><div class="_1emwjyd9 $grid $grid-cols-1 md:$grid-cols-2 $w-full $overflow-hidden $gap-y-80 $gap-x-40 lg:$pt-100"><div class="_1emwjyda $text-base $flex $flex-col md:$items-center $gap-30 md:$text-center $leading-normal"><svg xmlns="http://www.w3.org/2000/svg" class="_1emwjydb _1emwjydc" width="222" height="34" fill="none" viewBox="0 0 222 34"><g 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0h222v33.378H0z"></path></clipPath></defs></svg><p><strong>Download and edit</strong> icons and stickers for your projects.</p></div><div class="_1emwjyda $text-base $flex $flex-col md:$items-center $gap-30 md:$text-center $leading-normal"><svg xmlns="http://www.w3.org/2000/svg" class="_1emwjydb _1emwjyde" width="172" height="34" fill="none" viewBox="0 0 172 34"><g clip-path="url(#a)"><path fill="#22244E" d="M70.76 3.996h-6.09a.516.516 0 0 0-.516.516v24.239c0 .285.23.516.516.516h6.09a.516.516 0 0 0 .517-.516V4.512a.516.516 0 0 0-.516-.516Z"></path><path fill="#4C50AE" d="M28.048 13.508 5.508.5a3.634 3.634 0 0 0-3.672 0A3.636 3.636 0 0 0 0 3.663v.89l10.351 5.945v7.579l6.532-3.772.013-.023.012.008h.003l10.371 5.973.01-.005.012.008.742-.431a3.671 3.671 0 0 0 0-6.326h.002Z"></path><path fill="#4C50AE" d="M6.251 25.213v-12.28L0 9.334v20.803l.023-.013a3.63 3.63 0 0 0 1.813 2.763 3.636 3.636 0 0 0 3.634 0l17.677-10.224-6.249-3.599-10.647 6.149Z"></path><path fill="#22244E" d="M158.304 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0-.363-.476h-6.104a.491.491 0 0 0-.481.388l-3.346 15.463a.395.395 0 0 1-.393.323.395.395 0 0 1-.393-.323l-3.324-15.46a.495.495 0 0 0-.483-.39h-6.457a.377.377 0 0 0-.363.478l6.75 24.434c.06.213.253.36.476.36h7.438c.223 0 .418-.15.476-.365l.002.002ZM85.948 3.993h-9.094c-.278 0-.5.225-.498.5l.123 24.275c0 .275.225.495.498.495h8.971c8.704 0 11.79-6.897 11.79-12.898 0-4.623-1.531-12.375-11.79-12.375v.003Zm-.04 20.134h-2.211a.363.363 0 0 1-.363-.363V9.478c0-.2.162-.363.363-.363h2.171c2.913 0 4.651 2.704 4.651 7.233 0 4.8-1.768 7.781-4.61 7.781v-.002Z"></path></g><defs><clipPath id="a"><path fill="#fff" d="M0 0h171.837v33.37H0z"></path></clipPath></defs></svg><p><strong>Create videos and motion graphics</strong> with tempates, royalty free music and sounds.</p></div><div class="_1emwjyda $text-base $flex $flex-col md:$items-center $gap-30 md:$text-center $leading-normal"><svg xmlns="http://www.w3.org/2000/svg" class="_1emwjydb _1emwjydc" width="222" height="34" fill="none" viewBox="0 0 222 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2.066ZM190.833 15.877h-10.622a.497.497 0 0 0-.488.506v3.2c0 .281.217.507.488.507h3.491a.19.19 0 0 1 .188.188v.017c-.017.19-.05.486-.118.756-.583 2.342-2.647 3.745-5.512 3.745-3.632 0-6.372-3.484-6.372-8.105 0-4.62 2.62-8.105 6.372-8.105 2.214 0 4.105 1.19 5.184 3.244a.58.58 0 0 0 .509.323h6.539c.353 0 .589-.366.471-.711-1.771-5.127-6.457-8.163-12.703-8.163-6.246 0-13.507 3.522-13.507 13.412s6.978 13.412 13.507 13.412c3.013 0 5.775-.729 7.992-2.114a.509.509 0 0 1 .508-.012c.126.07.211.187.243.323v.443c0 .288.226.523.506.523h3.311a.51.51 0 0 0 .501-.518l.015-12.35a.514.514 0 0 0-.503-.523v.002Z"></path></g><defs><clipPath id="a"><path fill="#fff" d="M.673 0h221.276v33.348H.673z"></path></clipPath></defs></svg><p>Google Slides and PowerPoint <strong>templates to boost your presentations.</strong></p></div><div class="_1emwjyda $text-base $flex $flex-col md:$items-center $gap-30 md:$text-center $leading-normal"><svg xmlns="http://www.w3.org/2000/svg" class="_1emwjydb _1emwjydd" width="171" 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.513-.23.513-.514v-3.864a.514.514 0 0 0-.513-.514h-7.88a.514.514 0 0 1-.513-.513v-4.53c0-.284.23-.514.513-.514h7.88c.283 0 .513-.23.513-.514v-3.864a.514.514 0 0 0-.513-.513h-7.88a.514.514 0 0 1-.513-.514V7.44c0-.283.23-.513.513-.513h7.88c.283 0 .513-.23.513-.513v.002ZM160.556 12.4l9.066-9.86a.3.3 0 0 0-.22-.504h-7.679l-9.264 10.173a.675.675 0 0 1-.496.22h-.333c-.404 0-.661-.202-.661-.656l-.038-9.241a.5.5 0 0 0-.501-.499h-6.602a.501.501 0 0 0-.501.501l.005 24.271a.5.5 0 0 0 .501.501l6.637-.005a.499.499 0 0 0 .499-.5v-4.2c0-.324.122-.637.345-.872l3.301-3.521c.093-.138.348-.266.514-.266h.453c.158 0 .393.118.488.245l6.97 9.12h6.865a.3.3 0 0 0 .241-.481l-9.665-12.796a1.279 1.279 0 0 1 .072-1.63h.003ZM79.174 2.033h-6.167a.495.495 0 0 0-.478.39L69.01 19.028c-.042.195-.32.195-.36 0l-3.542-16.77a.489.489 0 0 0-.408-.224h-7.286a.498.498 0 0 0-.48.393L53.41 19.024c-.043.195-.321.195-.361 0L49.583 2.426a.49.49 0 0 0-.481-.39l-6.472.005a.375.375 0 0 0-.36.473l6.691 24.434a.49.49 0 0 0 .474.36h7.39a.497.497 0 0 0 .471-.355l3.43-11.763a.185.185 0 0 1 .355 0l3.474 11.768a.494.494 0 0 0 .47.353h7.386a.49.49 0 0 0 .474-.363l6.65-24.439a.373.373 0 0 0-.361-.47v-.006Z"></path></g><defs><clipPath id="a"><path fill="#fff" d="M0 0h170.209v29.296H0z"></path></clipPath></defs></svg><p><strong>Free templates and easy-to-use online editor</strong> to create outstanding design for small businesses.</p></div></div></div></section><section id="endwords" class="$flex $flex-col $w-full $relative"><div class="_1srxf6y2 $flex $flex-col $items-start _1srxf6y0 $w-auto $h-auto $mx-30 sm:$mx-60 md:$mx-100 $py-120"><div class="_1srxf6y2 $flex $flex-col $items-start _1srxf6y1 $w-full $mx-auto $gap-30 sm:$gap-60"><p class="_1srxf6y5 $leading-tight $font-semibold $font-alternate">As part of Freepik, you are invited to <strong class="_1srxf6y6 $font-[inherit]">help shape our company narrative</strong> and how we help people turn their ideas into great designs faster, so they can express the power of their ideas.</p><p class="_1srxf6y5 $leading-tight $font-semibold $font-alternate">And that’s where this handbook comes in - to give you guidelines to make sure that whenever we tell our story, it’s consistent.</p><div class="$flex $items-start $flex-col md:$flex-row $gap-20 md:$gap-40"><a class="$inline-flex $items-center $transition-colors $duration-[300ms] $no-underline $inline-flex $py-[15px] $px-[30px] $sprinkles-text-lg $font-semibold $rounded-[6px] $whitespace-nowrap $bg-blueFreepik $text-white hover:$bg-blueScience dark:$text-blueScience dark:hover:$bg-blueFreepik _6eq6wm5 _6eq6wm0 $rounded-full $font-semibold $py-0 $border-sm _6eq6wm1 $h-[48px] $leading-[48px] $text-base _6eq6wmc" href="https://fps.cdnpk.net/landing-brand-book/files/Freepik_Assets_07092023.zip" target="_blank" title="Download assets" download="Download assets" data-option="download_assets_bottom" data-gtm-event="download_assets"><span>Download assets</span></a><a class="$inline-flex $items-center 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