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https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-56002-1666705430.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-56002-1666705430.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format" loading="lazy" alt="" title="" /> </figure> </div> </div> </div> <div> <a href="/users/jennifer-faull"> <div class="item-card__author-name">Jennifer Faull</div> </a> <div class="item-card__author-job-title">Deputy Editor, The Drum</div> </div> </div> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/21/best-ads-the-week-green-river-revives-its-ghostly-past-ikea-slides-folks-dms"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/screenshot_2025-02-20_103135.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="old timey ghost"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/creative-work">Creative work</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/21/best-ads-the-week-green-river-revives-its-ghostly-past-ikea-slides-folks-dms"> Best Ads of the Week: Green River revives its ghostly past & Ikea slides into folks’ DMs </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/21/no-brand-getting-it-right-advertisers-urged-include-people-with-visible-differences"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/msq_changing_faces_.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Changing Faces"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/diversity-inclusion">Diversity & Inclusion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/21/no-brand-getting-it-right-advertisers-urged-include-people-with-visible-differences"> ‘No brand is getting it right’ – advertisers urged to include people with visible differences </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/20/we-asked-grok-3-roast-chatgpt-and-vice-versa"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/xapp.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="X app on mobile device screen"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/20/we-asked-grok-3-roast-chatgpt-and-vice-versa"> We asked Grok 3 to roast ChatGPT and vice versa </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/21/ad-the-day-coach-and-elle-fanning-make-time-stand-still-nyc"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/elle_coach_on_your_own_time_campaign_brooklyn_1_horizontal.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Elle Fanning"> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/ad-the-day">Ad of the Day</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/21/ad-the-day-coach-and-elle-fanning-make-time-stand-still-nyc"> Ad of the Day: Coach and Elle Fanning make time stand still in NYC </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/05/ab-inbev-s-marcel-marcondes-wins-global-marketer-the-year"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/marcel_wfa_option_2.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Marcel Marcondes"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/brand-strategy">Brand strategy</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/05/ab-inbev-s-marcel-marcondes-wins-global-marketer-the-year"> AB InBev’s Marcel Marcondes wins Global Marketer of the Year </a> </div> </div> </div> </div> </section> <section class="partnership__section td-homepage-block"> <div class="partnership__header" style="background: linear-gradient(90deg, #510154 32.64%, #9E5C0D 120.17%);"> <div class="container"> <div class="col"> <div class="partnership__header-grid"> <div class="partnership__header-title__block"> <div class="partnership__header-title__wrapper"> <a href="/topics/agencies-watch" class="partnership__header-title__txt">Agencies to Watch</a> <a href="/topics/agencies-watch" class="partnership__header-title__link">show all</a> </div> </div> <div class="partnership__header-paragraph__grid"> <p class="partnership__header-paragraph__txt partnership__header-paragraph__txt--no-padding-top"> As AI abounds and consolidation comes calling, the marcomms agency landscape is poised for a significant shakeup this year. Find out which agencies our editorial team expects to see thrive in 2025. </p> </div> </div> </div> </div> </div> <div class="container"> <div class="deep-dive-articles-container"> <div class="clearfix"> <div class="col col--group col--16of16 col--8of16--sm"> <div class="col col--8of16"> <div class="articleSnippet "> <a class="articleSnippet__link" href="/news/2025/01/31/agencies-watch-2025-part-5-featuring-droga5-uncommon-and-wavemaker"> <div class="articleSnippet__image__wrap"> <div class=" article_snippet__image"> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/wavemaker_uk_1.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Wavemaker" title="Wavemaker" /> </figure> </div> </div> </div> </a> <div class="articleSnippet--description"> <span class="articleSnippet__label"><a href="/topics/agency-performance">Agency performance</a></span> <a class="articleSnippet__link" href="/news/2025/01/31/agencies-watch-2025-part-5-featuring-droga5-uncommon-and-wavemaker"> <h3 class="articleSnippet__header">Agencies to Watch 2025 part 5: featuring Droga5, Uncommon and Wavemaker</h3> </a> </div> </div> </div> <div class="col col--8of16"> <div class="articleSnippet "> <a class="articleSnippet__link" href="/news/2025/01/30/agencies-watch-2025-part-4-featuring-ogilvy-uk-monks-and-ddb-colombia"> <div class="articleSnippet__image__wrap"> <div class=" article_snippet__image"> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/ogilvy_xmas_townhall_2024-16.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Ogilvy team" title="Ogilvy team" /> </figure> </div> </div> </div> </a> <div class="articleSnippet--description"> <span class="articleSnippet__label"><a href="/topics/agency-performance">Agency performance</a></span> <a class="articleSnippet__link" href="/news/2025/01/30/agencies-watch-2025-part-4-featuring-ogilvy-uk-monks-and-ddb-colombia"> <h3 class="articleSnippet__header">Agencies to Watch 2025 part 4: featuring Ogilvy UK, Monks 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https://thedrum-media.imgix.net/thedrum-prod/s3/news/354220/8vkgof2oowcm9xe_cac-allagency-photo-4_2_1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/354220/8vkgof2oowcm9xe_cac-allagency-photo-4_2_1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="The team of agency Cactus" title="The team of agency Cactus" /> </figure> </div> </div> </div> </a> <div class="articleSnippet--description"> <span class="articleSnippet__label"><a href="/topics/awards-case-studies">Awards Case Studies</a></span> <a class="articleSnippet__link" href="/news/2024/11/14/how-agency-cactus-helping-the-world-understand-men-s-mental-health"> <h3 class="articleSnippet__header">How agency Cactus is helping the world to understand men’s mental health</h3> </a> </div> </div> </div> <div class="col col--8of16"> <div class="articleSnippet "> <a class="articleSnippet__link" href="/news/2024/11/14/how-locaria-s-work-redefine-marketing-localization-strategy-became-award-winning"> <div class="articleSnippet__image__wrap"> <div class=" article_snippet__image"> <div class=""> <figure class="photo img_bg--2_1"> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/news/354219/vladislav-klapin-yeo44yvtl20-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/news/354219/vladislav-klapin-yeo44yvtl20-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/news/354219/vladislav-klapin-yeo44yvtl20-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/354219/vladislav-klapin-yeo44yvtl20-unsplash.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Flags flying" title="Flags flying" /> </figure> </div> </div> </div> </a> <div class="articleSnippet--description"> <span class="articleSnippet__label"><a href="/topics/awards-case-studies">Awards Case Studies</a></span> <a class="articleSnippet__link" href="/news/2024/11/14/how-locaria-s-work-redefine-marketing-localization-strategy-became-award-winning"> <h3 class="articleSnippet__header">How Locaria’s work to redefine marketing localization strategy became award-winning</h3> </a> </div> </div> </div> </div> </div> </div> </div> </section> <div class="td-homepage-block td-homepage-block__featured-video__container"> <div class="container--2k"> <div class="td-homepage-block__featured-video"> <div class="td-homepage-block__featured-video__image-wrapper"> <a href="/tv/video/creative-futures-the-next-chapter" class="td-homepage-block__featured-video__image"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-user-assets-prod/s3/images/original/thumb-4-1739185956.jpg?w=800&ar=2:1&fit=crop&crop=faces&auto=format" alt="Creative Futures: the next chapter"> </a> </div> <a href="/tv/video/creative-futures-the-next-chapter"> <div class="td-homepage-block__featured-video__info"> <div class="td-homepage-block__featured-video__info__title td-truncate td-truncate--3">Creative Futures: the next chapter</div> <div class="td-homepage-block__featured-video__info__description td-truncate td-truncate--3">In an era dominated by screens, everyone’s talking about ‘phygital’ – the fusion of digital and physical channels to engage with today’s audiences. But what happened when we put digital print technology to the test in a collaborative, omnichannel campaign initiative for sustainable B Corp brand Bower Collective?</div> <div class="td-homepage-block__featured-video__info__topic">Featured video</div> </div> </a> </div> </div> </div> <div class="center"> <div id="DFP_homepage_2" class="advert advert--pushdown margin--above--1 ad--mpu"></div> </div> <section class="td-homepage-block td-homepage-block--partner-content"> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/media-solutions"> Partner content </a> </h3> <a href="/media-solutions" class="td-homepage-block__header-link">find out more</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/20/live-streaming-reshaping-culture-here-s-how-brands-can-be-part-it"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355227/twitch-con_1080x540.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="TwitchCon"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label--sponsored">Promoted</span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/20/live-streaming-reshaping-culture-here-s-how-brands-can-be-part-it"> Live streaming is reshaping culture – here’s how brands can be a part of it </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/20/how-can-brands-use-trends-strategic-springboard-marketing-2025"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355164/6_-_pinterest_-_pinterest_predicts_2025.00_00_45_12.still001_1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Pinterest Trends 2025 at The Drum's Predictions 2025 event."> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label--sponsored">Promoted</span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/20/how-can-brands-use-trends-strategic-springboard-marketing-2025"> How can brands use trends as a strategic springboard for marketing in 2025? 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</a> </div> </div> </div> </div> </section> <section class="td-homepage-block "> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/marketing"> Marketing </a> </h3> <a href="/marketing" class="td-homepage-block__header-link">show all</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card item-card--featured"> <div class="item-card__image-wrapper"> <a href="/news/2025/02/21/why-mobile-the-key-winning-2025-and-how-brands-can-stop-losing-customers"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355242/screenshot_2024-11-21_110436_1.png?w=800&ar=2:1&fit=crop&crop=faces&auto=format" alt="Four people sat on a stage "> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/data-privacy-0">Data & Privacy</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/21/why-mobile-the-key-winning-2025-and-how-brands-can-stop-losing-customers"> Why mobile is the key to winning in 2025 – and how brands can stop losing customers </a> <div class="item-card__teaser td-truncate td-truncate--4"> Your customers are glued to their phones. But is your brand? Too many marketers still treat mobile as just another promotional channel. Find out how to tap into its potential now. </div> <div class="item-card__author"> <div class="item-card__author-image"> <div class=" "> <div class=""> <figure class="photo "> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-959422-1708347918.png?w=150&ar=1:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-959422-1708347918.png?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-959422-1708347918.png?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-959422-1708347918.png?w=150&ar=1:1&fit=crop&crop=faces&auto=format" loading="lazy" alt="" title="" /> </figure> </div> </div> </div> <div> <a href="/users/maria-greaves"> <div class="item-card__author-name">Maria Greaves</div> </a> <div class="item-card__author-job-title">Assistant editor - branded content, The Drum</div> </div> </div> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/20/the-drum-expands-the-us-new-miami-base-signals-bold-growth-across-the-americas"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355186/gydy_miami.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Gordon and Diane Young"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/media-owners">media owners</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/20/the-drum-expands-the-us-new-miami-base-signals-bold-growth-across-the-americas"> The Drum expands in the US: new Miami base signals bold growth across the Americas </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/20/listen-the-drum-podcast-launches-with-2025-super-bowl-recap"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355199/2_image_19.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="The logo for The Drum Podcast"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/learning">Learning</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/20/listen-the-drum-podcast-launches-with-2025-super-bowl-recap"> Listen: The Drum Podcast launches with 2025 Super Bowl recap </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/20/how-can-brands-use-trends-strategic-springboard-marketing-2025"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355164/6_-_pinterest_-_pinterest_predicts_2025.00_00_45_12.still001_1.jpg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Pinterest Trends 2025 at The Drum's Predictions 2025 event."> </a> <span class="articleSnippet__label articleSnippet__label--video "></span> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label--sponsored">Promoted</span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/20/how-can-brands-use-trends-strategic-springboard-marketing-2025"> How can brands use trends as a strategic springboard for marketing in 2025? </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/20/times-india-s-partha-sinha-events-ip-and-media-s-relationship-with-tech"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news_horizons_3.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Partha Sinha"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/20/times-india-s-partha-sinha-events-ip-and-media-s-relationship-with-tech"> Times of India’s Partha Sinha on ‘events as IP’ and media’s relationship with tech </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/20/it-s-the-buyer-value-equation-stupid-rule-your-agency-live"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_9578863.jpeg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="It's the economy, stupid, written on a blackboard"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/20/it-s-the-buyer-value-equation-stupid-rule-your-agency-live"> It’s the Buyer Value Equation, stupid! A rule for your agency to live by </a> </div> </div> </div> </div> </section> <section class="td-homepage-block td-homepage-block--mob-dark"> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/agency-business"> Agencies </a> </h3> <a href="/agency-business" class="td-homepage-block__header-link">show all</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card item-card--featured item-card--featured-right"> <div class="item-card__image-wrapper"> <div class="articlePremiumLabel"> <div class="articlePremiumLabel__icon"> <i class="td-icon td-icon--lock"></i> </div> </div> <a href="/news/2025/02/21/media-agency-wants-help-brands-raise-cash-then-help-them-spend-it"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/mnc.png?w=800&ar=2:1&fit=crop&crop=faces&auto=format" alt="MNC Founders"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/topics/agency-models">Agency models</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/21/media-agency-wants-help-brands-raise-cash-then-help-them-spend-it"> This media agency wants to help brands raise cash (then help them spend it) </a> <div class="item-card__teaser td-truncate td-truncate--4"> The CEO of MNC explains why he’s betting on a new agency model. </div> <div class="item-card__author"> <div class="item-card__author-image"> <div class=" "> <div class=""> <figure class="photo "> <img class="" srcset="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-56002-1666705430.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&dpr=1 1x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-56002-1666705430.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=40&dpr=2 2x, https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-56002-1666705430.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format&q=20&dpr=3 3x" src="https://thedrum-media.imgix.net/thedrum-prod/s3/s3fs-public/pictures/picture-56002-1666705430.jpg?w=150&ar=1:1&fit=crop&crop=faces&auto=format" loading="lazy" alt="" title="" /> </figure> </div> </div> </div> <div> <a href="/users/jennifer-faull"> <div class="item-card__author-name">Jennifer Faull</div> </a> <div class="item-card__author-job-title">Deputy Editor, The Drum</div> </div> </div> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/20/dei-falls-under-further-scrutiny-its-best-defense-commerce-or-ethics"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_408757774.jpeg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Image of people at work "> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/20/dei-falls-under-further-scrutiny-its-best-defense-commerce-or-ethics"> DEI falls under further scrutiny, but is its best defense ‘commerce’ or ‘ethics’? </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <div class="articlePremiumLabel"> <div class="articlePremiumLabel__icon"> <i class="td-icon td-icon--lock"></i> </div> </div> <a href="/opinion/2025/02/19/will-its-new-three-year-management-plan-be-enough-dentsu-regain-competitiveness"> <img class="item-card__image" 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<div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/20/dei-falls-under-further-scrutiny-its-best-defense-commerce-or-ethics"> DEI falls under further scrutiny, but is its best defense ‘commerce’ or ‘ethics’? </a> </div> </div> </div> </div> </section> <section class="td-homepage-block "> <div class="container--2k"> <div class="td-homepage-block__header"> <div class="td-homepage-block__header-wrapper"> <div class="td-homepage-block__title-block"> <h3 class="td-homepage-block__title"> <a href="/media"> Media </a> </h3> <a href="/media" class="td-homepage-block__header-link">show all</a> </div> </div> </div> </div> <div class="container--2k"> <div class="td-homepage-block__grid"> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/20/ai-gathers-momentum-while-dei-wanes-aop-s-2025-digital-publishing-survey-unpacked"> 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class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/20/we-asked-grok-3-roast-chatgpt-and-vice-versa"> We asked Grok 3 to roast ChatGPT and vice versa </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/news/2025/02/20/live-streaming-reshaping-culture-here-s-how-brands-can-be-part-it"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/news/355227/twitch-con_1080x540.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="TwitchCon"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label--sponsored">Promoted</span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/news/2025/02/20/live-streaming-reshaping-culture-here-s-how-brands-can-be-part-it"> Live streaming is reshaping culture – here’s how brands can be a 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class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/adobestock_1243635713.jpeg?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Digital measurement"> </a> </div> <div class="item-card__details"> <div class="item-card__topic"> <span class="articleSnippet__label"><a href="/opinion">Opinion</a></span> </div> <a class="item-card__title td-truncate td-truncate--3" href="/opinion/2025/02/20/google-s-mmm-platform-meridian-gift-marketers-or-another-dead-end"> Is Google’s MMM platform Meridian a gift to marketers or another dead end? </a> </div> </div> <div class="item-card "> <div class="item-card__image-wrapper"> <a href="/opinion/2025/02/12/tv-s-not-gone-it-s-just-getting-smarter-3-ways-thrive-the-convergent-era"> <img class="item-card__image" src="https://thedrum-media.imgix.net/thedrum-prod/s3/opinion/354930/nexxen_converging_landscapes.png?w=400&ar=2:1&fit=crop&crop=faces&auto=format" alt="Photograph of a laptop user overlaid with symbols depicting search, 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