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des termes les plus importants liés à la publicité basée sur les centres d’intérêt.<br /> </p> <p> </p> <p><strong><em><span>Advertising Exchange</span></em></strong></p> <p><span>Société offrant une place de marché ouverte à l’achat et à la vente de publicité. Comme dans une bourse aux valeurs, les éditeurs Web peuvent y vendre en temps réel des espaces publicitaires sur leurs sites Web au plus offrant.</span></p> <p><span> </span></p> <p><strong><span>Agrégateur de données</span></strong></p> <p><span>Société collectant des informations provenant de plusieurs sources et créant des « segments » basés sur les centres d’intérêt (les acheteurs de voitures, par exemple) Ces segments sont vendus à des annonceurs, des agences de publicité ou des réseaux publicitaires, soit directement soit négociés via un Advertising exchange afin que la publicité soit plus pertinente pour le consommateur.</span></p> <p> </p> <p><strong><span>Annonceur/Marque</span></strong></p> <p><span>Une société qui vend un produit ou un service et mène des campagnes publicitaires pour promouvoir ce produit ou ce service. Souvent, un annonceur peut également avoir son propre site Web, auquel cas il sera désigné comme éditeur Web / propriétaire du site.</span></p> <p><span> </span></p> <p><strong><span>Agence de publicité</span></strong></p> <p><span>Une société qui travaille avec des annonceurs pour créer des campagnes et les plans d’exécution correspondants, y compris sur les meilleurs inventaires où exécuter chaque campagne pour obtenir les meilleurs résultats.</span></p> <p><span> </span></p> <p><strong><span>Cookie</span></strong></p> <p><span>Un cookie est un petit fichier texte constitué d’un ensemble de lettres et de chiffres déposés sur votre ordinateur lorsque vous accédez à certains sites Web. Les cookies permettent à un site Web de reconnaître l’ordinateur d’un utilisateur. Les cookies eux-mêmes n’exigent pas que les informations à caractère personnel soient utiles et, dans la plupart des cas, ils n’identifient même pas personnellement les internautes.</span></p> <p> </p> <p><strong><em><span>Data Management Platform</span></em><span> (DMP)</span></strong></p> <p><span>Plateforme logicielle utilisée pour collecter et gérer des données. Cela permet aux entreprises d’identifier des segments d’audience, utilisables pour cibler des utilisateurs et des contextes spécifiques dans le cadre de campagnes <strong>publicitaires</strong> en ligne. </span></p> <p><span> </span></p> <p><strong><em><span>Demand Side Platform</span></em><span> (DSP)</span></strong></p> <p><span>Société qui met les annonceurs en relation avec les éditeurs Web. Une plateforme DSP permet aux annonceurs de gérer les enchères qu’ils font en temps réel via un <em>Advertising Exchange</em>.</span></p> <p><strong><span>Éditeur Web</span></strong></p> <p><span>Une société faisant la promotion de son inventaire, incluant souvent des produits et services, via son site Web et, dans ce contexte, vendant de la publicité sur le site pour contribuer à rentabiliser ses produits et services.</span></p> <p> </p> <p><strong><span>Navigateur Web</span></strong></p> <p><span>Logiciel qui retrouve et collecte des ressources d’informations, puis organise et affiche les résultats sous une forme standardisée, sur un appareil tel qu’un ordinateur ou un mobile. Citons comme exemples Internet Explorer, Firefox, Chrome, Safari et Opera.</span></p> <p> </p> <p><strong><span>Publicité basée sur les centres d’intérêt</span></strong></p> <p><span>La collecte et l’utilisation d’activités de navigation Web précédentes pour diffuser des publicités pertinentes.</span></p> <p><span> </span></p> <p><strong><span>Publicité ciblée</span></strong></p> <p><span>Publicité ciblant spécifiquement un segment particulier d’utilisateurs en fonction de facteurs tels que la démographie ou le comportement.</span></p> <p> </p> <p><strong><span>Publicité contextuelle</span></strong></p> <p><span>Publicité destinée à une personne donnée lorsqu’elle visite un site Web. Des systèmes automatisés diffusent des publicités en fonction du contenu de la page. Par exemple, lors de la consultation d’un site Web de critiques de films, l’utilisateur peut recevoir des infos sur les nouvelles sorties de films, les derniers DVD ou des publicités de produits cinématographiques.</span></p> <p><span> </span></p> <p><strong><span>Publicités Display</span></strong></p> <p><span>Annonces qui s’affichent lorsque les utilisateurs visitent un site Web. Ces publicités se présentent généralement sous forme de « bannières » ou de vidéos.</span></p> <p><span> </span></p> <p><strong><span>Réseau publicitaire</span></strong></p> <p><span>Société mettant en relation les sites Web et les éditeurs Web avec les annonceurs concernés.</span></p> <p><span> </span></p> <p><strong><span>Serveur publicitaire</span></strong></p> <p><span>Société dotée d’une technologie diffusant de la publicité sur une page pertinente d’un site Web.</span></p> <p><span> </span></p> <p><strong><em><span>Sell Side Platform</span></em><span> (SSP)</span></strong></p> <p><span>Une société qui travaille avec des éditeurs Web pour aider à maximiser l’efficacité d’un site Web donné – et donc l’argent perçu de la vente de publicité.</span></p> <p><span> </span></p> <p><strong><span>Trading Desk d’une agence de publicité (ATD)</span></strong></p> <p><span>Équipe au sein d’une agence de publicité qui négocie avec les plateformes de demandes (DSP) pour gérer les campagnes.</span></p> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2025 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-357" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-357"><a href="https://www.youronlinechoices.com/lu-fr/conditions-generales">Conditions Générales</a></li> <li id="menu-item-358" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-358"><a href="https://www.youronlinechoices.com/lu-fr/protection-de-votre-vie-privee">Protection de votre vie privée</a></li> <li id="menu-item-316" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-316"><a href="https://www.youronlinechoices.com/uk/feedback">Contactez-nous</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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