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How to Create a Chatbot With No Coding Experience in 4 Simple Steps - Alexa Blog

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class="fusion-breadcrumb-sep">&gt;</span><span class="fusion-breadcrumb-item"><a href="https://web.archive.org/web/20210420032510/https://blog.alexa.com/./content-marketing/" class="fusion-breadcrumb-link"><span>Content Marketing</span></a></span>, <span class="fusion-breadcrumb-item"><a href="https://web.archive.org/web/20210420032510/https://blog.alexa.com/./conversational-marketing/" class="fusion-breadcrumb-link"><span>Conversational Marketing</span></a></span><span class="fusion-breadcrumb-sep">&gt;</span><span class="fusion-breadcrumb-item"><span class="breadcrumb-leaf">How to Create a Chatbot With No Coding Experience in 4 Simple Steps</span></span></div> </div> </div> </div> </div> </div> <main id="main" class="clearfix "> <div class="fusion-row" style=""> <section id="content" style="float: left;"> <article id="post-10287" class="post post-10287 type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-conversational-marketing"> <div class="fusion-flexslider flexslider fusion-flexslider-loading post-slideshow fusion-post-slideshow"> <ul class="slides"> <li> <input type="hidden" class="frizzly"><img width="800" height="500" src="https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-featured-image.png" class="attachment-full size-full wp-post-image" alt="how to create a chatbot featured image" srcset="https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-featured-image-200x125.png 200w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-featured-image-400x250.png 400w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-featured-image-600x375.png 600w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-featured-image.png 800w" sizes="(max-width: 800px) 100vw, 800px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420032510/http://pinterest.com/pin/create/bookmarklet/?is_video=false&amp;url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2020%2F12%2Fhow-to-create-a-chatbot-featured-image.png&amp;description=how%20to%20create%20a%20chatbot%20featured%20image" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420032510/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420032510/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;text=How%20to%20Create%20a%20Chatbot%20With%20No%20Coding%20Experience%20in%204%20Simple%20Steps&amp;via=AlexaInternet" data-frizzly-image-post-id="10287"> </li> </ul> </div> <h1 class="fusion-post-title">How to Create a Chatbot With No Coding Experience in 4 Simple Steps</h1> <div class="post-content"> <div class="ttr_start"></div><input type="hidden" class="frizzly"><p><span style="font-weight: 400;">If you really want to drive customer engagement, learning how to create a chatbot is a great place to start.</span></p> <p><span style="font-weight: 400;">According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register</span><a href="https://web.archive.org/web/20210420032510/https://www.matthewbarby.com/chatbot-marketing/" target="”_blank”" rel="”nofollow” noopener noreferrer"> <span style="font-weight: 400;">80–90% response rates</span></a><span style="font-weight: 400;">. This result shows that users are willing to use chatbots, but the experience still needs to be properly executed to meet their needs.</span></p> <p><span style="font-weight: 400;">Building a chatbot completely from scratch using custom code takes a lot of time and resources that many businesses simply don’t have. Lucky for you, we’ve broken down a step-by-step process for quickly and cost-effectively building a chatbot — no coding experience necessary.</span></p> <h2><b>Step 1: Define the Goal of Your Chatbot</b></h2> <p><span style="font-weight: 400;">Before you actually start building your</span><a href="/web/20210420032510/https://blog.alexa.com/boost-your-business-using-chatbot-technology/"> <span style="font-weight: 400;">chatbot</span></a><span style="font-weight: 400;">, you need to set a clearly defined goal for it. The type of chatbot you build will depend on what you want it to accomplish.</span></p> <h3><b>Goal Example 1: H</b><b>andle a Portion of Incoming Customer Support Questions</b></h3> <p><span style="font-weight: 400;">Want to make life a little easier for your hardworking support staff? Use a chatbot to resolve simple inquiries so your staff can focus on more complex issues that require extra attention and detail.</span></p> <p><b><span class="bctt-click-to-tweet"><span class="bctt-ctt-text"><a href="https://web.archive.org/web/20210420032510/https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;text=Use%20a%20chatbot%20to%20resolve%20simple%20inquiries%20so%20your%20staff%20can%20focus%20on%20more%20complex%20issues%20that%20require%20extra%20attention%20and%20detail.&amp;via=AlexaInternet&amp;related=AlexaInternet" target="_blank" rel="noopener noreferrer nofollow">Use a chatbot to resolve simple inquiries so your staff can focus on more complex issues that require extra attention and detail. </a></span><a href="https://web.archive.org/web/20210420032510/https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;text=Use%20a%20chatbot%20to%20resolve%20simple%20inquiries%20so%20your%20staff%20can%20focus%20on%20more%20complex%20issues%20that%20require%20extra%20attention%20and%20detail.&amp;via=AlexaInternet&amp;related=AlexaInternet" target="_blank" class="bctt-ctt-btn" rel="noopener noreferrer nofollow">Click To Tweet</a></span></b></p> <p><span style="font-weight: 400;">If this sounds like your objective, build a chatbot that can answer common FAQs, set up calls and appointments, and even run brief tutorials. Getting your chatbot to help with these types of tasks will cut down on resources needed to run your business.</span></p> <h3><b>Goal Example 2: Teach Users about Product-Related Topics</b></h3> <p><span style="font-weight: 400;">As customers, we’ve all been in situations where we’re interested in a particular product or service but don’t fully comprehend how it works. Set your chatbot up to inform users about different topics related to your business, such as product tutorials and other industry-specific processes.</span></p> <p><span style="font-weight: 400;">Users should be able to engage with your chatbot and utilize it as a 24-hour resource so they can get the answers they need whenever they want. Getting your chatbot to serve as a subject matter expert for users can go a long way toward building trust and engaging them.</span></p> <h3><b>Goal Example 3: Entertain Users</b></h3> <p><span style="font-weight: 400;">One of the best ways to drive customer engagement is to simply entertain them, so consider designing your chatbot to share fun and light-hearted content with users. Set up your chatbot to offer games or share content that will delight users.</span></p> <p><span style="font-weight: 400;">That said, your chatbot needs to tie back to the brand, product, or service you’re trying to promote. For example, chatbot development agency</span><a href="https://web.archive.org/web/20210420032510/https://massively.ai/" target="”_blank”" rel="”nofollow” noopener noreferrer"> <span style="font-weight: 400;">Massively</span></a> <span style="font-weight: 400;">built a bot specifically designed to interact with fans of the TV show</span><a href="https://web.archive.org/web/20210420032510/https://massively.ai/case-studies-2/prettylittleliars/" target="”_blank”" rel="”nofollow” noopener noreferrer"> <i><span style="font-weight: 400;">Pretty Little Liars</span></i></a><span style="font-weight: 400;">. For your building efforts to be worthwhile, the connection between your chatbot and brand should be clear.</span></p> <h2><b>Step 2: Choose Channels for Your Chatbot</b></h2> <p><span style="font-weight: 400;">When they were first conceived, chatbots were generally hosted on company websites and Facebook. Now, you can deploy a chatbot through a number of different channels.</span></p> <h3><b>Company Website</b></h3> <p><img class="alignnone size-full wp-image-10288" src="https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example.png" alt="how to create a chatbot veem example" width="1336" height="597" srcset="https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-200x89.png 200w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-300x134.png 300w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-400x179.png 400w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-600x268.png 600w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-768x343.png 768w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-800x357.png 800w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-1024x458.png 1024w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example-1200x536.png 1200w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-veem-example.png 1336w" sizes="(max-width: 1336px) 100vw, 1336px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420032510/http://pinterest.com/pin/create/bookmarklet/?is_video=false&amp;url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2020%2F12%2Fhow-to-create-a-chatbot-veem-example.png&amp;description=how%20to%20create%20a%20chatbot%20veem%20example" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420032510/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420032510/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;text=How%20to%20Create%20a%20Chatbot%20With%20No%20Coding%20Experience%20in%204%20Simple%20Steps&amp;via=AlexaInternet" data-frizzly-image-post-id="10287"><span style="font-weight: 400;">Source:</span><a href="https://web.archive.org/web/20210420032510/https://www.veem.com/" target="”_blank”" rel="”nofollow” noopener noreferrer"> <span style="font-weight: 400;">Veem</span></a></p> <p><span style="font-weight: 400;">Your website is possibly the most obvious channel to deploy your chatbot. People visiting your website are usually eager to learn about your product, so they’ll likely find a knowledgeable chatbot helpful. Use the chatbot to encourage visitors to stay on your website, explore products, and potentially make a purchase.</span></p> <h3><b>Messaging Apps</b></h3> <p><img class="alignnone size-full wp-image-10289" src="https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example.png" alt="how to create a chatbot kayak example" width="1112" height="720" srcset="https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example-200x129.png 200w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example-300x194.png 300w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example-400x259.png 400w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example-600x388.png 600w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example-768x497.png 768w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example-800x518.png 800w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example-1024x663.png 1024w, https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/how-to-create-a-chatbot-kayak-example.png 1112w" sizes="(max-width: 1112px) 100vw, 1112px" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420032510/http://pinterest.com/pin/create/bookmarklet/?is_video=false&amp;url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2020%2F12%2Fhow-to-create-a-chatbot-kayak-example.png&amp;description=how%20to%20create%20a%20chatbot%20kayak%20example" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420032510/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420032510/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;text=How%20to%20Create%20a%20Chatbot%20With%20No%20Coding%20Experience%20in%204%20Simple%20Steps&amp;via=AlexaInternet" data-frizzly-image-post-id="10287"><span style="font-weight: 400;">Source: </span><a href="https://web.archive.org/web/20210420032510/https://www.facebook.com/kayak/" target="”_blank”" rel="”nofollow” noopener noreferrer"><span style="font-weight: 400;">Kayak Facebook Page</span></a></p> <p><span style="font-weight: 400;">Some of the most popular places to deploy chatbots, especially in recent years, have become messaging apps.</span></p> <p><span style="font-weight: 400;">Facebook Messenger chatbots are a great way to build user trust through your Facebook company page before directing them to your website or setting up a product or service call or demo. A Facebook Messenger interaction is a less salesly format than suddenly being inundated with promotional bot messages on a company website.</span></p> <p><span style="font-weight: 400;">Other options include messaging apps such as</span><a href="https://web.archive.org/web/20210420032510/https://www.kik.com/" target="”_blank”" rel="”nofollow” noopener noreferrer"> <span style="font-weight: 400;">Kik</span></a><span style="font-weight: 400;"> and</span><a href="https://web.archive.org/web/20210420032510/https://slack.com/intl/en-ca/" target="”_blank”" rel="”nofollow” noopener noreferrer"> <span style="font-weight: 400;">Slack</span></a><span style="font-weight: 400;">. Both of these platforms come with their distinct advantages when it comes to chatbots. Kik chatbots are generally more fun and entertaining, while Slack chatbots are mostly designed to help streamline workflow.</span></p> <h3><b>Google Business Messages</b></h3> <div id="attachment_10328" style="width: 530px" class="wp-caption alignright"><img aria-describedby="caption-attachment-10328" class=" wp-image-10328" src="https://web.archive.org/web/20210420032510im_/https://blog.alexa.com/wp-content/uploads/2020/12/levis-gmb-messaging.jpg" alt="" width="520" height="552" data-frizzly-image-share-pinterest="https://web.archive.org/web/20210420032510/http://pinterest.com/pin/create/bookmarklet/?is_video=false&amp;url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;media=https%3A%2F%2Fblog.alexa.com%2Fwp-content%2Fuploads%2F2020%2F12%2Flevis-gmb-messaging.jpg&amp;description=How%20to%20Create%20a%20Chatbot%20With%20No%20Coding%20Experience%20in%204%20Simple%20Steps" data-frizzly-image-share-facebook="https://web.archive.org/web/20210420032510/http://www.facebook.com/sharer.php?u=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F" data-frizzly-image-share-twitter="https://web.archive.org/web/20210420032510/https://twitter.com/share?url=https%3A%2F%2Fblog.alexa.com%2Fhow-to-create-a-chatbot%2F&amp;text=How%20to%20Create%20a%20Chatbot%20With%20No%20Coding%20Experience%20in%204%20Simple%20Steps&amp;via=AlexaInternet" data-frizzly-image-post-id="10287"><p id="caption-attachment-10328" class="wp-caption-text"><small>Source: Levi’s Google My Business Page</small></p></div> <p><span style="font-weight: 400;">Some businesses now offer the ability to speak with a chatbot directly through their</span><a href="https://web.archive.org/web/20210420032510/https://www.google.com/intl/en_ca/business/?gmbsrc=ca-en-ha-se-z-gmb-s-z-h~bk&amp;gmbsrc"> <span style="font-weight: 400;">Google My Business</span></a><span style="font-weight: 400;"> page. This chatbot is built to be deployed when you click on a business page result in a Google search.</span></p> <p><span style="font-weight: 400;">This type of chatbot is the ultimate convenience for customers searching for your brand who want information right away without having to jump to your site. Users can interact directly with the Google chatbot to quickly grab information, such as where stores are located and what hours those stores are open.</span></p> <h2><b>Step 3: Design a Chatbot Conversation</b></h2> <p><span style="font-weight: 400;">The very best chatbots tell a user they’re a chatbot, but make you feel as if you’re interacting with a real person. Keeping the main goal of your chatbot and channel in mind, create a natural script that serves as a conversation between the chatbot and user.</span></p> <h3><b>Anticipate Questions Based on FAQs</b></h3> <p><span style="font-weight: 400;">When a user interacts with a chatbot, they could ask any number of questions. Your chatbot shouldn’t try to answer every possible query (that would be </span><i><span style="font-weight: 400;">very </span></i><span style="font-weight: 400;">resource-intensive, and likely create a poor experience). Instead, you want to prep your chatbot to answer your customers’ most common questions.</span></p> <p><span style="font-weight: 400;">Say, for example, you offer video marketing software, and many users ask how to upload videos to your platform. In this case, you would create intents that match common utterances a user may type in order to ask about uploading videos, and offer instructions for completing the task.</span></p> <h3><b>Tell Users What Questions They Can Ask</b></h3> <p><span style="font-weight: 400;">Chatbots that can answer any open-ended question are very complex to build. They require a ton of time and effort to execute. It’s almost impossible to anticipate every kind of user question that will potentially come your chatbot’s way.</span></p> <p><span style="font-weight: 400;">With that in mind, the chatbot should always set expectations about what it </span><i><span style="font-weight: 400;">can </span></i><span style="font-weight: 400;">answer. Many chatbots do this by giving users options to click, or otherwise making it clear what they can and cannot answer. Designing your conversations this way can save your team a lot of time, and your customers a lot of potential headaches.</span></p> <h3><b>Use Clear, Friendly Language in Responses</b></h3> <p><span style="font-weight: 400;">Ideally, the conversation with a chatbot should mimic what it’s like to talk to a helpful brand representative. If your chatbot is a customer service chatbot, for example, think of the type of support and guidance the best customer service reps at your business offer, and try your best to emulate that in the chatbot.</span></p> <p><span style="font-weight: 400;">One way to get started crafting a chatbot conversation is to sit down with a representative from your business and role play different conversations. Think of common questions a customer or prospective customer may ask, and record their answers. Transcribe the script, keeping in mind that you want to infuse some personality into your chatbot while still keeping it in line with how you want your brand to be represented.</span></p> <h3><b>Set the Bot to Redirect Complex Queries</b></h3> <p><span style="font-weight: 400;">Not every question that comes your chatbot’s way will require a simple response. To accommodate complex questions, you can set your chatbot to direct the user to a customer support or sales rep.</span></p> <p><span style="font-weight: 400;">There are different ways a chatbot can do this. It can respond by saying it will connect the customer with a live customer rep as soon as one is available. If you have the capability, the chatbot can transfer the user to another live chat with a rep. You can even set up the chatbot to have a rep call the user in a certain timeframe to discuss further.</span></p> <h2><b>Step 4: Select a Chatbot Builder</b></h2> <p><span style="font-weight: 400;">Now that you’ve got all your pieces in place, it’s time to actually build your chatbot. Using a chatbot builder streamlines the creation process, especially if you don’t have any prior coding experience. Here are some easy-to-use options to help get you started.</span></p> <p><a href="https://web.archive.org/web/20210420032510/https://chatfuel.com/" target="”_blank”" rel="”nofollow” noopener noreferrer"><b>Chatfuel</b></a></p> <ul> <li style="font-weight: 400;"><b>Price:</b><span style="font-weight: 400;"> Full plans start at $15/month; a free plan is available</span></li> <li style="font-weight: 400;"><b>Typical set-up time:</b><span style="font-weight: 400;"> Under an hour</span></li> <li style="font-weight: 400;"><b>Best for:</b><span style="font-weight: 400;"> Facebook Messenger, Instagram</span></li> </ul> <p><a href="https://web.archive.org/web/20210420032510/https://botsify.com/" target="”_blank”" rel="”nofollow” noopener noreferrer"><b>Botsify</b></a></p> <ul> <li style="font-weight: 400;"><b>Price:</b><span style="font-weight: 400;"> Full plans start at $49/month; no free plan is available, but a 14-day free trial is offered</span></li> <li style="font-weight: 400;"><b>Typical set-up time:</b><span style="font-weight: 400;"> Under an hour</span></li> <li style="font-weight: 400;"><b>Best for:</b><span style="font-weight: 400;"> Website, Facebook Messenger, WhatsApp, SMS</span></li> </ul> <p><a href="https://web.archive.org/web/20210420032510/https://manychat.com/" target="”_blank”" rel="”nofollow” noopener noreferrer"><b>ManyChat</b></a></p> <ul> <li style="font-weight: 400;"><b>Price:</b><span style="font-weight: 400;"> Full plans start at $10/month; a free plan is available</span></li> <li style="font-weight: 400;"><b>Typical set-up time:</b><span style="font-weight: 400;"> Under an hour</span></li> <li style="font-weight: 400;"><b>Best for:</b><span style="font-weight: 400;"> Facebook Messenger, SMS, Shopify</span></li> </ul> <h2><b>Test and Adjust Your Chatbot Over Time</b></h2> <p><span style="font-weight: 400;">A chatbot is just like any other marketing and sales initiative — it requires constant revaluation. Regularly note what type of inquiries your chatbot is consistently seeing and how effective it is at fielding those inquiries. The chatbot builders listed above each have analysis capabilities to give you insight into different metrics you can track to measure success. 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She has 4 years of experience in content marketing and demand generation, and is passionate about helping others grow their marketing know-how.</p></div></section> <section id="recent-posts-2" class="widget widget_recent_entries"> <div class="heading"><h4 class="widget-title">Recent Posts</h4></div> <ul> <li> <a href="https://web.archive.org/web/20210420032510/https://blog.alexa.com/conversational-marketing-trends/">5 Experts Weigh in on Conversational Marketing Trends to Watch</a> </li> <li> <a href="https://web.archive.org/web/20210420032510/https://blog.alexa.com/conversational-writing/">4 Conversational Writing Tips That Will Transform Your Customer Interactions</a> </li> <li> <a href="https://web.archive.org/web/20210420032510/https://blog.alexa.com/relationship-marketing/">The Most Effective, Efficient Relationship Marketing Tactics in 2021</a> </li> <li> <a href="https://web.archive.org/web/20210420032510/https://blog.alexa.com/best-marketing-strategies/">Effective Marketing Strategies in 2021 Have These 5 Elements</a> </li> <li> <a href="https://web.archive.org/web/20210420032510/https://blog.alexa.com/conversational-apps/">4 Examples of Conversational Apps Changing the Mobile Customer Experience</a> </li> </ul> </section><section id="text-6" class="widget widget_text"> <div class="textwidget"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;"><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last blog-subscribe-container fusion-animated" 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You may need to tweak these to be compatible with * the server-side, but the defaults work in most cases. */ var hexcase = 0; /* hex output format. 0 - lowercase; 1 - uppercase */ var b64pad = ""; /* base-64 pad character. "=" for strict RFC compliance */ /* * These are the functions you'll usually want to call * They take string arguments and return either hex or base-64 encoded strings */ function hex_sha256(s) { return rstr2hex(rstr_sha256(str2rstr_utf8(s))); } function b64_sha256(s) { return rstr2b64(rstr_sha256(str2rstr_utf8(s))); } function any_sha256(s, e) { return rstr2any(rstr_sha256(str2rstr_utf8(s)), e); } function hex_hmac_sha256(k, d) { return rstr2hex(rstr_hmac_sha256(str2rstr_utf8(k), str2rstr_utf8(d))); } function b64_hmac_sha256(k, d) { return rstr2b64(rstr_hmac_sha256(str2rstr_utf8(k), str2rstr_utf8(d))); } function any_hmac_sha256(k, d, e) { return rstr2any(rstr_hmac_sha256(str2rstr_utf8(k), str2rstr_utf8(d)), e); } /* * Perform a simple self-test to see if the VM is working */ function sha256_vm_test() { return hex_sha256("abc").toLowerCase() == "ba7816bf8f01cfea414140de5dae2223b00361a396177a9cb410ff61f20015ad"; } /* * Calculate the sha256 of a raw string */ function rstr_sha256(s) { return binb2rstr(binb_sha256(rstr2binb(s), s.length * 8)); } /* * Calculate the HMAC-sha256 of a key and some data (raw strings) */ function rstr_hmac_sha256(key, data) { var bkey = rstr2binb(key); if(bkey.length > 16) bkey = binb_sha256(bkey, key.length * 8); var ipad = Array(16), opad = Array(16); for(var i = 0; i < 16; i++) { ipad[i] = bkey[i] ^ 0x36363636; opad[i] = bkey[i] ^ 0x5C5C5C5C; } var hash = binb_sha256(ipad.concat(rstr2binb(data)), 512 + data.length * 8); return binb2rstr(binb_sha256(opad.concat(hash), 512 + 256)); } /* * Convert a raw string to a hex string */ function rstr2hex(input) { try { hexcase } catch(e) { hexcase=0; } var hex_tab = hexcase ? "0123456789ABCDEF" : "0123456789abcdef"; var output = ""; var x; for(var i = 0; i < input.length; i++) { x = input.charCodeAt(i); output += hex_tab.charAt((x >>> 4) & 0x0F) + hex_tab.charAt( x & 0x0F); } return output; } /* * Convert a raw string to a base-64 string */ function rstr2b64(input) { try { b64pad } catch(e) { b64pad=''; } var tab = "ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/"; var output = ""; var len = input.length; for(var i = 0; i < len; i += 3) { var triplet = (input.charCodeAt(i) << 16) | (i + 1 < len ? input.charCodeAt(i+1) << 8 : 0) | (i + 2 < len ? input.charCodeAt(i+2) : 0); for(var j = 0; j < 4; j++) { if(i * 8 + j * 6 > input.length * 8) output += b64pad; else output += tab.charAt((triplet >>> 6*(3-j)) & 0x3F); } } return output; } /* * Convert a raw string to an arbitrary string encoding */ function rstr2any(input, encoding) { var divisor = encoding.length; var remainders = Array(); var i, q, x, quotient; /* Convert to an array of 16-bit big-endian values, forming the dividend */ var dividend = Array(Math.ceil(input.length / 2)); for(i = 0; i < dividend.length; i++) { dividend[i] = (input.charCodeAt(i * 2) << 8) | input.charCodeAt(i * 2 + 1); } /* * Repeatedly perform a long division. The binary array forms the dividend, * the length of the encoding is the divisor. Once computed, the quotient * forms the dividend for the next step. We stop when the dividend is zero. * All remainders are stored for later use. */ while(dividend.length > 0) { quotient = Array(); x = 0; for(i = 0; i < dividend.length; i++) { x = (x << 16) + dividend[i]; q = Math.floor(x / divisor); x -= q * divisor; if(quotient.length > 0 || q > 0) quotient[quotient.length] = q; } remainders[remainders.length] = x; dividend = quotient; } /* Convert the remainders to the output string */ var output = ""; for(i = remainders.length - 1; i >= 0; i--) output += encoding.charAt(remainders[i]); /* Append leading zero equivalents */ var full_length = Math.ceil(input.length * 8 / (Math.log(encoding.length) / Math.log(2))) for(i = output.length; i < full_length; i++) output = encoding[0] + output; return output; } /* * Encode a string as utf-8. * For efficiency, this assumes the input is valid utf-16. */ function str2rstr_utf8(input) { var output = ""; var i = -1; var x, y; while(++i < input.length) { /* Decode utf-16 surrogate pairs */ x = input.charCodeAt(i); y = i + 1 < input.length ? input.charCodeAt(i + 1) : 0; if(0xD800 <= x && x <= 0xDBFF && 0xDC00 <= y && y <= 0xDFFF) { x = 0x10000 + ((x & 0x03FF) << 10) + (y & 0x03FF); i++; } /* Encode output as utf-8 */ if(x <= 0x7F) output += String.fromCharCode(x); else if(x <= 0x7FF) output += String.fromCharCode(0xC0 | ((x >>> 6 ) & 0x1F), 0x80 | ( x & 0x3F)); else if(x <= 0xFFFF) output += String.fromCharCode(0xE0 | ((x >>> 12) & 0x0F), 0x80 | ((x >>> 6 ) & 0x3F), 0x80 | ( x & 0x3F)); else if(x <= 0x1FFFFF) output += String.fromCharCode(0xF0 | ((x >>> 18) & 0x07), 0x80 | ((x >>> 12) & 0x3F), 0x80 | ((x >>> 6 ) & 0x3F), 0x80 | ( x & 0x3F)); } return output; } /* * Encode a string as utf-16 */ function str2rstr_utf16le(input) { var output = ""; for(var i = 0; i < input.length; i++) output += String.fromCharCode( input.charCodeAt(i) & 0xFF, (input.charCodeAt(i) >>> 8) & 0xFF); return output; } function str2rstr_utf16be(input) { var output = ""; for(var i = 0; i < input.length; i++) output += String.fromCharCode((input.charCodeAt(i) >>> 8) & 0xFF, input.charCodeAt(i) & 0xFF); return output; } /* * Convert a raw string to an array of big-endian words * Characters >255 have their high-byte silently ignored. */ function rstr2binb(input) { var output = Array(input.length >> 2); for(var i = 0; i < output.length; i++) output[i] = 0; for(var i = 0; i < input.length * 8; i += 8) output[i>>5] |= (input.charCodeAt(i / 8) & 0xFF) << (24 - i % 32); return output; } /* * Convert an array of big-endian words to a string */ function binb2rstr(input) { var output = ""; for(var i = 0; i < input.length * 32; i += 8) output += String.fromCharCode((input[i>>5] >>> (24 - i % 32)) & 0xFF); return output; } /* * Main sha256 function, with its support functions */ function sha256_S (X, n) {return ( X >>> n ) | (X << (32 - n));} function sha256_R (X, n) {return ( X >>> n );} function sha256_Ch(x, y, z) {return ((x & y) ^ ((~x) & z));} function sha256_Maj(x, y, z) {return ((x & y) ^ (x & z) ^ (y & z));} function sha256_Sigma0256(x) {return (sha256_S(x, 2) ^ sha256_S(x, 13) ^ sha256_S(x, 22));} function sha256_Sigma1256(x) {return (sha256_S(x, 6) ^ sha256_S(x, 11) ^ sha256_S(x, 25));} function sha256_Gamma0256(x) {return (sha256_S(x, 7) ^ sha256_S(x, 18) ^ sha256_R(x, 3));} function sha256_Gamma1256(x) {return (sha256_S(x, 17) ^ sha256_S(x, 19) ^ sha256_R(x, 10));} function sha256_Sigma0512(x) {return (sha256_S(x, 28) ^ sha256_S(x, 34) ^ sha256_S(x, 39));} function sha256_Sigma1512(x) {return (sha256_S(x, 14) ^ sha256_S(x, 18) ^ sha256_S(x, 41));} function sha256_Gamma0512(x) {return (sha256_S(x, 1) ^ sha256_S(x, 8) ^ sha256_R(x, 7));} function sha256_Gamma1512(x) {return (sha256_S(x, 19) ^ sha256_S(x, 61) ^ sha256_R(x, 6));} var sha256_K = new Array ( 1116352408, 1899447441, -1245643825, -373957723, 961987163, 1508970993, -1841331548, -1424204075, -670586216, 310598401, 607225278, 1426881987, 1925078388, -2132889090, -1680079193, -1046744716, -459576895, -272742522, 264347078, 604807628, 770255983, 1249150122, 1555081692, 1996064986, -1740746414, -1473132947, -1341970488, -1084653625, -958395405, -710438585, 113926993, 338241895, 666307205, 773529912, 1294757372, 1396182291, 1695183700, 1986661051, -2117940946, -1838011259, -1564481375, -1474664885, -1035236496, -949202525, -778901479, -694614492, -200395387, 275423344, 430227734, 506948616, 659060556, 883997877, 958139571, 1322822218, 1537002063, 1747873779, 1955562222, 2024104815, -2067236844, -1933114872, -1866530822, -1538233109, -1090935817, -965641998 ); function binb_sha256(m, l) { var HASH = new Array(1779033703, -1150833019, 1013904242, -1521486534, 1359893119, -1694144372, 528734635, 1541459225); var W = new Array(64); var a, b, c, d, e, f, g, h; var i, j, T1, T2; /* append padding */ m[l >> 5] |= 0x80 << (24 - l % 32); m[((l + 64 >> 9) << 4) + 15] = l; for(i = 0; i < m.length; i += 16) { a = HASH[0]; b = HASH[1]; c = HASH[2]; d = HASH[3]; e = HASH[4]; f = HASH[5]; g = HASH[6]; h = HASH[7]; for(j = 0; j < 64; j++) { if (j < 16) W[j] = m[j + i]; else W[j] = safe_add(safe_add(safe_add(sha256_Gamma1256(W[j - 2]), W[j - 7]), sha256_Gamma0256(W[j - 15])), W[j - 16]); T1 = safe_add(safe_add(safe_add(safe_add(h, sha256_Sigma1256(e)), sha256_Ch(e, f, g)), sha256_K[j]), W[j]); T2 = safe_add(sha256_Sigma0256(a), sha256_Maj(a, b, c)); h = g; g = f; f = e; e = safe_add(d, T1); d = c; c = b; b = a; a = safe_add(T1, T2); } HASH[0] = safe_add(a, HASH[0]); HASH[1] = safe_add(b, HASH[1]); HASH[2] = safe_add(c, HASH[2]); HASH[3] = safe_add(d, HASH[3]); HASH[4] = safe_add(e, HASH[4]); HASH[5] = safe_add(f, HASH[5]); HASH[6] = safe_add(g, HASH[6]); HASH[7] = safe_add(h, HASH[7]); } return HASH; } function safe_add (x, y) { var lsw = (x & 0xFFFF) + (y & 0xFFFF); var msw = (x >> 16) + (y >> 16) + (lsw >> 16); return (msw << 16) | (lsw & 0xFFFF); } })(jQuery) </script> </div> <div class="to-top-container to-top-right"> <a href="#" id="toTop" class="fusion-top-top-link"> <span class="screen-reader-text">Go to Top</span> </a> </div> </body> </html> <!-- FILE ARCHIVED ON 03:25:10 Apr 20, 2021 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 22:33:15 Dec 04, 2024. 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