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Blog for Growing & Enterprise Commerce Brands - Shopify Ireland
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hover:text-black" href="/ie/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise</span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world’s largest brands</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Customers-toggle-open" aria-controls="CustomersDesktopMenu" aria-expanded="false"><span class="mr-3">Customers</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="CustomersDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Customer Stories" class="font-bold text-t7 inline-block text-white">Customer Stories</span></div><ul class="columns-3" aria-labelledby="subNavItem-Customer Stories"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/everlane"><div class="text-base font-medium"><span class="inline-block arrow-animation">Everlane</span></div><div class="text-sm text-shade-30 group-hover:text-white">Shop Pay speeds up checkout and boosts conversions</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/brooklinen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Brooklinen</span></div><div class="text-sm text-shade-30 group-hover:text-white">Scales their wholesale business</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/news/headless-butcherbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">ButcherBox</span></div><div class="text-sm text-shade-30 group-hover:text-white">Goes Headless</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/arhaus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Arhaus</span></div><div class="text-sm text-shade-30 group-hover:text-white">Journey from a complex custom build to Shopify</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/ruggable"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ruggable</span></div><div class="text-sm text-shade-30 group-hover:text-white">Customizes Headless ecommerce to scale with Shopify</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/carrier"><div class="text-base font-medium"><span class="inline-block arrow-animation">Carrier</span></div><div class="text-sm text-shade-30 group-hover:text-white">Launches ecommerce sites 90% faster at 10% of the cost on Shopify</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/dollar-shave-club"><div class="text-base font-medium"><span class="inline-block arrow-animation">Dollar Shave Club</span></div><div class="text-sm text-shade-30 group-hover:text-white">Migrates from a homegrown platform and cuts tech spend by 40%</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/lull"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lull</span></div><div class="text-sm text-shade-30 group-hover:text-white">25% Savings Story</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/case-studies/allbirds"><div class="text-base font-medium"><span class="inline-block arrow-animation">Allbirds</span></div><div class="text-sm text-shade-30 group-hover:text-white">Omnichannel conversion soars</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify</span></div><div class="text-sm text-shade-70 group-hover:text-black">Platform for entrepreneurs & SMBs</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise</span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world’s largest brands</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-4 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Why trust us" class="font-bold text-t7 inline-block text-white">Why trust us</span></div><ul class="pb-2" aria-labelledby="subNavItem-Why trust us"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/resource/forrester-wave-b2b"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/commerce-components/resources/analyst-report/gartner-magic-quadrant"><div class="text-base font-medium"><span class="inline-block arrow-animation">2024 Gartner Magic Quadrant for Digital Commerce</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/resources/idc-marketscape-report"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation</span></div></a></li></ul></div><div class="col-span-4 col-start-5 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-What we care about" class="font-bold text-t7 inline-block text-white">What we care about</span></div><ul class="pb-2" aria-labelledby="subNavItem-What we care about"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/commerce-components/resources/shopify-checkout-whitepaper"><div class="text-base font-medium"><span class="inline-block arrow-animation">The 4 must-haves for a performant checkout</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/commerce-components/resources/modern-commerce-os"><div class="text-base font-medium"><span class="inline-block arrow-animation">Principals of a Modern Commerce OS</span></div></a></li></ul></div><div class="col-span-4 col-start-9 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-How we support you" class="font-bold text-t7 inline-block text-white">How we support you</span></div><ul class="pb-2" aria-labelledby="subNavItem-How we support you"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/support/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Premium Support</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Documentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help Documentation</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/professional-services/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Professional Services</span></div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify</span></div><div class="text-sm text-shade-70 group-hover:text-black">Platform for entrepreneurs & SMBs</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus</span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise</span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world’s largest brands</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent" data-component-name="Developers-toggle-open" aria-controls="DevelopersDesktopMenu" aria-expanded="false"><span class="mr-3">Developers</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="DevelopersDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-4 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Latest Innovations" class="font-bold text-t7 inline-block text-white">Latest Innovations</span></div><ul class="pb-2" aria-labelledby="subNavItem-Latest Innovations"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Editions - June 2024</span></div></a></li></ul></div><div class="col-span-4 col-start-5 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Tools & Integrations" class="font-bold text-t7 inline-block text-white">Tools & Integrations</span></div><ul class="pb-2" aria-labelledby="subNavItem-Tools & Integrations"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="/developers/tools/integrations"><div class="text-base font-medium"><span class="inline-block arrow-animation">Integrations</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://hydrogen.shopify.dev" aria-label="External source: Hydrogen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hydrogen</span></div></a></li></ul></div><div class="col-span-4 col-start-9 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span id="subNavItem-Support & Resources" class="font-bold text-t7 inline-block text-white">Support & Resources</span></div><ul class="pb-2" aria-labelledby="subNavItem-Support & Resources"><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify Developers"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev/docs" aria-label="External source: Documentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Documentation</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Center"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help Center</span></div></a></li><li class="flex mb-6 pr-4 break-inside-avoid"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev/changelog" aria-label="External source: Changelog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog</span></div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0" aria-labelledby=""><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 last:border-0 col-span-4"><a class="group inline-block w-full text-black hover:text-black" href="/ie/"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify</span></div><div class="text-sm text-shade-70 group-hover:text-black">Platform for entrepreneurs & SMBs</div></a></li><li class="flex mb-6 pr-4 break-inside-avoid border-r border-shade-30 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class="focus-visible:outline-none"><div class="blog relative pt-36 text-black hero-dark-green-noise pb-10"><div class="container flex justify-center items-center pb-6 pt-10 desktop:pb-8 desktop:pt-16 border-b border-white border-opacity-10"><h1 class="text-t5 desktop:text-t4 !font-normal text-section-dark-text text-center">Commerce at Scale: A publication for growing and enterprise brands</h1></div><div class="container"><div class="desktop:flex justify-between desktop:space-x-16 py-8 desktop:py-10"><div class="basis-1/2 mb-6"><article class="article--index article--index--featured"><a href="/ie/enterprise/blog/first-party-data" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:678 / 287" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer article__image--featured mb-2" src="https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782" alt="1pd" loading="eager" decoding="async" width="698" height="782" srcSet="https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/first_20party_20data.jpg?v=1732819627&width=1396&originalWidth=1848&originalHeight=782&width=1800 1800w"/></a><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ie/enterprise/blog/topics/business-intelligence" class="no-underline text-eyebrow-dark-text font-faktum font-normal hover:text-eyebrow-dark-text">Business Intelligence</a></div><div class="tracking-[-.02em] pb-4 hover:underline text-[28px] leading-9 tablet:text-[32px] tablet:leading-10 desktop:text-[40px] desktop:leading-[48px] desktop:tracking-[-.01em] text-link-dark font-faktum font-normal"><a class="tracking-[-.02em] pb-4 hover:underline text-[28px] leading-9 tablet:text-[32px] tablet:leading-10 desktop:text-[40px] desktop:leading-[48px] desktop:tracking-[-.01em] text-link-dark font-faktum font-normal" href="/ie/enterprise/blog/first-party-data" rel="" target="_self">What Is First-Party Data? A Complete Guide for 2025</a></div><div class="text-base desktop:text-body-base pb-4 leading-6 desktop:leading-[1.8rem] desktop:tracking-[-.02em] text-link-dark font-faktum font-normal">Marketing teams who want to effectively target their audience in a cookieless world need first-party data. Find out how to collect and use first-party data here.</div><div class="flex self-center flex-col"><div class="gap-x-1 flex-wrap text-body-sm mb-2 inline no-underline text-link-dark font-faktum font-normal"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ie/enterprise/blog/authors/holly-stanley" class="no-underline" itemProp="url"><span itemProp="name">Holly Stanley</span></a></span></div><p class="richtext text-body-sm font-normal text-[#A1A1AA] font-faktum">28 Nov 2024</p></div></div></article></div><div class="basis-1/2"><div class="flex w-full flex-col p-9 items-center bg-[#0E130E]" data-component-name="home-CTA-block-email"><div class="flex w-full flex-col gap-2 items-center"><h2 class="font-normal text-[#CDF986] text-xl text-center">Powering commerce at scale</h2><h3 class="font-normal text-white text-sm text-center font-shopifysans">Speak with our team on how to bring Shopify into your tech stack.</h3><a href="#contact-sales" 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space-y-6 tablet:space-y-5 border-shade-20"><div class="flex w-full flex-col p-6 items-start bg-section-dark-bg"><div class="flex w-full flex-col gap-2 items-start"><p class="text-xs uppercase text-white">Shopify for Enterprise</p><h2 class="font-normal text-white text-3xl">The enterprise commerce platform powering 5.5B orders</h2><a href="#contact-sales" class="text-base mt-6 font-faktum font-medium w-full text-[#CDF986] flex justify-between align-center "><span>Get in touch</span><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-90 w-5 h-5 fill-icon-dark-bg"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></a></div></div><h6 class="richtext tracking-[-.02em] font-bold tablet:font-medium desktop:font-bold mt-9 tablet-xl:mt-0 text-[18px] leading-[26px] tablet:text-xl desktop:text-2xl blog-section-header">Guides & Resources</h6><div class="border-t tablet:border-none border-shade-20"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/ie/enterprise/blog/topics/tco" class="no-underline text-black font-faktum font-normal hover:text-black">TCO</a></div><div class="tracking-[-.02em] pb-4 hover:underline text-base desktop:text-xl text-block font-faktum font-medium"><a class="tracking-[-.02em] pb-4 hover:underline text-base desktop:text-xl text-block font-faktum font-medium" href="https://www.shopify.com/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam" rel="" target="_self">Total Cost of Ownership Calculator + Report</a></div><p class="richtext text-body-sm font-normal text-button-light-secondary-border-active font-shopifysans"></p></div></article></div><div class="border-t tablet:border-none border-shade-20"><article 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Ecommerce</a></div><div class="tracking-[-.02em] pb-4 hover:underline text-base text-block font-faktum font-medium"><a class="tracking-[-.02em] pb-4 hover:underline text-base text-block font-faktum font-medium" href="/ie/enterprise/blog/wholesale-ecommerce-websites" rel="" target="_self">Wholesale Ecommerce: How It Works, Types, and Benefits to Wholesalers (2024)</a></div><p class="richtext text-body-sm font-normal text-button-light-secondary-border-active font-shopifysans">7 Jun 2023</p></div></article></div><div class="most-read support-card shrink-0 snap-center w-[296px] desktop:basis-1/4-gutter"><article class="article--index"><a href="/ie/enterprise/blog/online-sales-tax-ecommerce" class="overflow-hidden" rel="" target="_self"><img style="aspect-ratio:674 / 287" class="object-cover w-full hover:scale-105 transition-transform duration-300 cursor-pointer h-[148px]" src="https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160" alt="ecommerce sales tax" loading="lazy" decoding="async" width="337" height="2160" srcSet="https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160&width=200 200w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160&width=400 400w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160&width=600 600w, 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1600w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160&width=1800 1800w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160&width=2000 2000w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160&width=2200 2200w, https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_f13f1ae9-a022-4d7b-be8e-c1045a9da615.jpg?v=1719388729&width=674&originalWidth=3840&originalHeight=2160&width=2400 2400w, 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0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Ireland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/enterprise/blog" data-component-name="en-0" aria-current="true">Ireland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" 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