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decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></span></div></div><div class="ImageLockupstyle__ForegroundLayer-sc-u9g9of-2 hXuZnp"><div class="ImageLockupstyle__ForegroundContainer-sc-u9g9of-3 gsEyBj"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27206%27%20height=%27325%27/%3e"/></span><img alt="Messaging screenshot" fetchpriority="high" src="https://web-assets.zendesk.com/images/p-capabilities/messaging/hero-product-2x-es-es.png" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></span></div></div></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 diSrBV Introstyle__IntroRoot-sc-1f5erxy-0 fzrNwH"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 bLyxSP Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG eEwYbU" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB">Una solución de mensajería integral</h2><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Atiende a los clientes dondequiera que estén</h2><p class="Textstyle__TextRoot-sc-c9um69-0 jtzLSQ">Los clientes esperan un servicio de atención al cliente perfecto en todos los canales, La mensajería hace que resulte muy fácil crear interacciones interesantes y personalizadas, sin el trabajo pesado. Dispone de automatización e IA integradas, lo que permite atender más clientes, y se puede personalizar totalmente.</p><div class="VideoLinkstyle__VideoLinkRoot-sc-gjmjt8-0 hDiUHA"><img src="https://web-assets.zendesk.com/images/p-capabilities/messaging/video.jpg" alt=""/></div></div><div class="StyledCol-sc-inuw62-0 hNuVsR Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 kMJDon bullet-icon"><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" viewBox="0 0 18 16" fill="currentColor" class="sc-a5a3c359-0 evkXwm"><path d="M2.667 6.4v3.15l3.2-3.15zm6.4-6.4h-6.4a2.667 2.667 0 1 0 0 5.334h6.4a2.667 2.667 0 1 0 0-5.334m6.4 12.8v3.15l-3.2-3.15zm-6.4-6.4h6.4a2.667 2.667 0 1 1 0 5.334h-6.4a2.667 2.667 0 1 1 0-5.334"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI">Fidelidad</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Crea y desarrolla relaciones con los clientes mediante interacciones con contexto y en el momento oportuno.</p></div></li><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" class="sc-a5a3c359-1 fFuAHH"><path d="m5.333 13.714-3.047-3.047 3.81-.762zM16 0l-5.333.762-6.096 6.097 4.571 4.57 6.095-6.095zM0 5.333l3.81.762 3.047-3.048-3.81-.761zm9.905 6.858L10.667 16l3.048-3.047-.762-3.81z"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI">Rápido</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Ayuda a los clientes a hacer más por sí mismos con bots e integraciones, de modo que los agentes solo tengan que intervenir cuando sea necesario.</p></div></li><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="13" height="16" viewBox="0 0 13 16" fill="currentColor" class="sc-a5a3c359-2 BNEfY"><path d="M10.667 4a4 4 0 1 1-8 0 4 4 0 0 1 8 0m-4 5.333A6.667 6.667 0 0 0 0 16h13.333a6.67 6.67 0 0 0-6.667-6.667z"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI">Personalización</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Usa los datos del cliente para iniciar conversaciones interesantes e interactivas adaptadas a sus necesidades.</p></div></li></ul></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 grDtLM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 bGwNCO Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG eEwYbU" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB">Bots</h2><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Activa el soporte ininterrumpido</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Empodera a los agentes mediante el desvío de las preguntas habituales gracias a los bots de Zendesk, que proporcionan respuestas instantáneas 24/7 en todos los canales de atención para que los clientes no tenga que esperar en ningún momento.</p></div><div class="StyledCol-sc-inuw62-0 RErwA Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="ImageLockupstyle__ImageLockupRoot-sc-u9g9of-0 hGZBGY"><div class="ImageLockupstyle__BackgroundContainer-sc-u9g9of-1 jIzIfo"><div shape="arch" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 beWldA"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="100vw" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 640w, https://web-assets.zendesk.com/cdn-cgi/image/width=750,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 750w, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 828w, https://web-assets.zendesk.com/cdn-cgi/image/width=1080,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 1080w, https://web-assets.zendesk.com/cdn-cgi/image/width=1200,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 1200w, https://web-assets.zendesk.com/cdn-cgi/image/width=1920,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 1920w, https://web-assets.zendesk.com/cdn-cgi/image/width=2048,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 2048w, https://web-assets.zendesk.com/cdn-cgi/image/width=3840,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg 3840w" src="https://web-assets.zendesk.com/cdn-cgi/image/width=3840,q=45,f=auto/images/p-capabilities/messaging/section-1-2x.jpg"/></noscript></span></span></div></div><div class="ImageLockupstyle__ForegroundLayer-sc-u9g9of-2 hXuZnp"><div class="ImageLockupstyle__ForegroundContainer-sc-u9g9of-3 gsEyBj"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27328%27%20height=%27226%27/%3e"/></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=384,q=45,f=auto/images/p-capabilities/messaging/section-1-product-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=750,q=45,f=auto/images/p-capabilities/messaging/section-1-product-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=750,q=45,f=auto/images/p-capabilities/messaging/section-1-product-2x-es-es.png"/></noscript></span></span></div></div></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 ijvTVg"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 MmDtm Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG bBcjGP" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB">Web, aplicaciones móviles, redes sociales y comerciales</h2><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Comunícate a través de cualquier canal</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Añade mensajería a tu sitio web o aplicación móvil, a los canales de redes sociales populares como <a href="/service/messaging/whatsapp-facebook/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span>WhatsApp o Facebook</span></a> y a herramientas de productividad empresarial como <a href="/slack/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span>Slack</span></a> para ofrecer soporte inmediato a clientes, socios comerciales y empleados.</p></div><div class="StyledCol-sc-inuw62-0 gFlDOc Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 grDtLM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 bGwNCO Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG eEwYbU" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB">Espacio de trabajo de agentes</h2><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Todas las interacciones en un único sitio</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Las conversaciones y la información de los clientes están en un <a href="/service/agent-workspace/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span>espacio de trabajo centralizado</span></a> donde los agentes disponen de las herramientas y el contexto de los clientes que necesitan para prestar una atención personalizada en todos los canales.</p></div><div class="StyledCol-sc-inuw62-0 RErwA Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="ImageLockupstyle__ImageLockupRoot-sc-u9g9of-0 hGZBGY"><div class="ImageLockupstyle__BackgroundContainer-sc-u9g9of-1 jIzIfo"><div shape="arch" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 beWldA"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="100vw" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 640w, https://web-assets.zendesk.com/cdn-cgi/image/width=750,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 750w, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 828w, https://web-assets.zendesk.com/cdn-cgi/image/width=1080,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 1080w, https://web-assets.zendesk.com/cdn-cgi/image/width=1200,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 1200w, https://web-assets.zendesk.com/cdn-cgi/image/width=1920,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 1920w, https://web-assets.zendesk.com/cdn-cgi/image/width=2048,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 2048w, https://web-assets.zendesk.com/cdn-cgi/image/width=3840,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg 3840w" src="https://web-assets.zendesk.com/cdn-cgi/image/width=3840,q=45,f=auto/images/p-capabilities/messaging/section-3-2x.jpg"/></noscript></span></span></div></div><div class="ImageLockupstyle__ForegroundLayer-sc-u9g9of-2 hXuZnp"><div class="ImageLockupstyle__ForegroundContainer-sc-u9g9of-3 gsEyBj"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27292%27%20height=%27316%27/%3e"/></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=384,q=45,f=auto/images/p-capabilities/messaging/section-3-product-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/section-3-product-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/section-3-product-2x-es-es.png"/></noscript></span></span></div></div></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 dvTsIe"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk AccordionMediastyle__AccordionMediaRoot-sc-1y21vf5-1 iGOfOB"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 hdAZgg Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 dARgPK Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG eEwYbU" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB">Herramientas de personalización</h2><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Pon tu sello a la mensajería</h2></div></div></div><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 hKibhX Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 hHkeAk Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="AccordionMediastyle__Media-sc-1y21vf5-0 fLzFk active"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27413%27%20height=%27357%27/%3e"/></span><img alt="Stylized screenshot: tickets created by month" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Stylized screenshot: tickets created by month" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/tab-1-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-1-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-1-2x-es-es.png"/></noscript></span></span></div><div class="AccordionMediastyle__Media-sc-1y21vf5-0 fLzFk"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27392%27%20height=%27440%27/%3e"/></span><img alt="Stylized screenshot: dashboard charts" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Stylized screenshot: dashboard charts" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/tab-2-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-2-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-2-2x-es-es.png"/></noscript></span></span></div><div class="AccordionMediastyle__Media-sc-1y21vf5-0 fLzFk"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27399%27%20height=%27421%27/%3e"/></span><img alt="Stylized screenshot: dashboard customization" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Stylized screenshot: dashboard customization" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/tab-3-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-3-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-3-2x-es-es.png"/></noscript></span></span></div></div><div class="StyledCol-sc-inuw62-0 fZpTxx Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="StyledAccordion-sc-niv9ic-0 dgZvap Accordionstyle__AccordionRoot-sc-ga9m60-0 ezJqxF" data-garden-id="accordions.accordion" data-garden-version="8.76.2"><div class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 bJrggW" data-garden-id="accordions.section" data-garden-version="8.76.2"><div class="Accordionstyle__AccordionMediaMobile-sc-ga9m60-5 igtvOJ"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27413%27%20height=%27357%27/%3e"/></span><img alt="Stylized screenshot: tickets created by month" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Stylized screenshot: tickets created by month" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/tab-1-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-1-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-1-2x-es-es.png"/></noscript></span></span></div><div role="heading" aria-level="3" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":Racu76:--trigger:0" role="button" tabindex="0" aria-controls=":Racu76:--panel:0" aria-expanded="true" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI">Mensajería proactiva</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 ebDyEI"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section id=":Racu76:--panel:0" aria-hidden="false" aria-labelledby=":Racu76:--trigger:0" class="StyledPanel-sc-1piryze-0 eXetsp Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Anticípate a las necesidades tus clientes con notificaciones de WhatsApp y SMS que fomentan la interacción con el cliente y evitan las complicaciones.</p></div></section></div><div class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div class="Accordionstyle__AccordionMediaMobile-sc-ga9m60-5 igtvOJ"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27392%27%20height=%27440%27/%3e"/></span><img alt="Stylized screenshot: dashboard charts" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Stylized screenshot: dashboard charts" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/tab-2-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-2-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-2-2x-es-es.png"/></noscript></span></span></div><div role="heading" aria-level="3" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":Racu76:--trigger:1" role="button" tabindex="0" aria-controls=":Racu76:--panel:1" aria-expanded="false" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 kbfdgI">Integraciones de terceros</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 bMaXIE"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section inert="" id=":Racu76:--panel:1" aria-hidden="true" aria-labelledby=":Racu76:--trigger:1" class="StyledPanel-sc-1piryze-0 iUxhVd Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Permite que los clientes se ayuden a sí mismos directamente desde la conversación integrando funciones de mensajería avanzadas, como mapas de ubicación en vivo o bots personalizados.</p></div></section></div><div class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div class="Accordionstyle__AccordionMediaMobile-sc-ga9m60-5 igtvOJ"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27399%27%20height=%27421%27/%3e"/></span><img alt="Stylized screenshot: dashboard customization" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Stylized screenshot: dashboard customization" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-capabilities/messaging/tab-3-2x-es-es.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-3-2x-es-es.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=828,q=45,f=auto/images/p-capabilities/messaging/tab-3-2x-es-es.png"/></noscript></span></span></div><div role="heading" aria-level="3" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":Racu76:--trigger:2" role="button" tabindex="0" aria-controls=":Racu76:--panel:2" 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type="application/json">{"props":{"pageProps":{"meta":{"alternates":{"de":"https://www.zendesk.de/service/messaging/","es":"https://www.zendesk.es/service/messaging/","hk":"https://www.zendesk.hk/service/messaging/","it":"https://www.zendesk.com/it/service/messaging/","kr":"https://www.zendesk.kr/service/messaging/","mx":"https://www.zendesk.com.mx/service/messaging/","nl":"https://www.zendesk.nl/service/messaging/","th":"https://www.zendesk.com/th/service/messaging/","tw":"https://www.zendesk.tw/service/messaging/","au":"https://www.zendesk.com/au/service/messaging/","in":"https://www.zendesk.com/in/service/messaging/","sg":"https://www.zendesk.com/sg/service/messaging/","dk":"https://www.zendesk.com/dk/service/messaging/","se":"https://www.zendesk.com/se/service/messaging/","fr":"https://www.zendesk.fr/service/messaging/","us":"https://www.zendesk.com/service/messaging/","jp":"https://www.zendesk.co.jp/service/messaging/","br":"https://www.zendesk.com.br/service/messaging/","gb":"https://www.zendesk.co.uk/service/messaging/"},"related":[],"tags":[],"backupLocale":false},"attributes":{"_yoast_wpseo_sitemap-html-include":"-","_encloseme":"1","_wp_page_template":"templates/page-capability-messaging.php","_katamari-temp-source_id":"603173","katamari-breadcrumb-1":"Mensajería y chat en vivo","katamari-1":"Software de mensajería y chat en vivo","katamari-2":"Proporciona experiencias conversacionales enriquecidas","katamari-3":"Añade mensajería a tu sitio web, aplicaciones móviles, y canales sociales y comerciales para que tus clientes puedan ponerse inmediatamente en contacto contigo","katamari-cta-1":"Inicia tu prueba gratis","katamari-cta-2":"Ver una demostración","katamari-4":"Una solución de mensajería integral","katamari-5":"Atiende a los clientes dondequiera que estén","katamari-6":"Los clientes esperan un servicio de atención al cliente perfecto en todos los canales, La mensajería facilita el contacto con interacciones personalizadas y atractivas. Con Zendesk, podrás utilizar la mensajería sin necesidad de configurarla o personalizarla para adaptarla a tus necesidades.","katamari-swap-1":"\u003cimg class=\"play-bg lazyload no-src\" data-srcset=\"https://web-assets.zendesk.com/images/p-capabilities/messaging/video.jpg, https://web-assets.zendesk.com/images/p-capabilities/messaging/video-2x.jpg 2x\" alt=\"\"\u003e\r\n\u003cdiv class=\"wistia_embed wistia_async_docx2shklu popover=true popoverContent=link popoverSize=960x540 anchor-video-\"\u003e\u003ca class=\"anchor-video anchor\" tabindex=\"0\"\u003e\u003cspan\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e","katamari-7":"Comodidad","katamari-8":"Mantén conversaciones continuas en todos tus canales para que los clientes no tengan que repetir siempre lo mismo.","katamari-9":"Rápido","katamari-10":"Ayuda a los clientes a hacer más por sí mismos con bots e integraciones, de modo que los agentes solo tengan que intervenir cuando sea necesario.","katamari-11":"Personalización","katamari-12":"Usa los datos del cliente para iniciar conversaciones interesantes e interactivas adaptadas a sus necesidades.","katamari-13":"Automatización e IA","katamari-14":"Activa el soporte ininterrumpido","katamari-15":"Con \u003ca href=\"/service/answer-bot/\" class=\"anchor\" target=\"\"\u003e\u003cspan\u003eAnswer Bot\u003c/span\u003e\u003c/a\u003e, los clientes podrán obtener ayuda solos de dos maneras distintas, incluso cuando no haya ningún agente disponible. No es necesario saber programar y es totalmente personalizable.","katamari-16":"Web, aplicaciones móviles, redes sociales y comerciales","katamari-17":"Comunícate a través de cualquier canal","katamari-18":"Añade mensajería a tu sitio web o aplicación móvil, a los canales de redes sociales populares como \u003ca href=\"/service/messaging/whatsapp-facebook/\" class=\"anchor\" target=\"\"\u003e\u003cspan\u003eWhatsApp o Facebook\u003c/span\u003e\u003c/a\u003e y a herramientas de productividad empresarial como \u003ca href=\"/slack/\" class=\"anchor\" target=\"\"\u003e\u003cspan\u003eSlack\u003c/span\u003e\u003c/a\u003e para ofrecer soporte inmediato a clientes, socios comerciales y empleados.","katamari-19":"Espacio de trabajo de agentes","katamari-20":"Todas las interacciones en un único sitio","katamari-21":"Las conversaciones y la información de los clientes aparecen en un \u003ca href=\"/service/agent-workspace/\" class=\"anchor\" target=\"\"\u003e\u003cspan\u003eespacio de trabajo centralizado\u003c/span\u003e\u003c/a\u003e donde los agentes obtienen todo el contexto que necesitan para prestar ayuda, y donde además pueden cambiar de canal y añadir o quitar bots según sea necesario.","katamari-22":"Herramientas de personalización","katamari-23":"Pon tu sello a la mensajería","katamari-24":"Mensajería proactiva","katamari-25":"Anticípate a las necesidades tus clientes con notificaciones que fomentan la interacción con ellos y evitan las derivaciones.","katamari-26":"Integraciones de terceros","katamari-27":"Permite que los clientes se ayuden a sí mismos directamente desde la conversación integrando funciones de mensajería avanzadas, como mapas de ubicación en vivo o bots personalizados.","katamari-28":"Mensajería de grupo","katamari-29":"Involucra a todas las partes para que las interacciones sean más eficientes.","katamari-30":"Mensajería proactiva","katamari-31":"Anticípate a las necesidades tus clientes con notificaciones que fomentan la interacción y evitan las complicaciones.","katamari-32":"Integraciones de terceros","katamari-33":"Permite que los clientes se ayuden a sí mismos directamente desde la conversación integrando funciones de mensajería avanzadas, como mapas de ubicación en vivo o bots personalizados.","katamari-34":"Mensajería de grupo","katamari-35":"Involucra a todas las partes para que las interacciones sean más eficientes.","katamari-anchor-1":"Ver personalizaciones","katamari-swap-2":"\u003cdiv class=\"quote-inner\"\u003e\r\n\u003cdiv class=\"container grid padded\"\u003e\r\n\u003cdiv class=\"row reverse-small\"\u003e\r\n\u003cdiv class=\"col col-small-6 col-medium-5 quote-image\"\u003e\r\n\u003cdiv class=\"quote-image-inner\"\u003e\r\n\u003cimg class=\"no-src lazyload\" data-srcset=\"https://web-assets.zendesk.com/images/p-capabilities/messaging/quote.jpg, https://web-assets.zendesk.com/images/p-capabilities/messaging/quote-2x.jpg 2x\" alt=\"\"\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003cdiv class=\"col col-small-5 col-medium-4 push-medium-1 quote-copy\"\u003e\r\n\u003cdiv class=\"logo\"\u003e\r\n\u003cimg class=\"no-src lazyload\" data-src=\"https://web-assets.zendesk.com/images/p-capabilities/messaging/quote-logo.svg\" alt=\"Grupo GM IT and Digital, Cathay Pacific Airways\" width=\"124px\"\u003e\r\n\u003c/div\u003e\r\n\u003cblockquote class=\"h5\"\u003e\r\n“Para Cathay Pacific, una aerolínea centrada en el cliente, es esencial poder comunicarse con los clientes en los canales que prefieren. La mensajería se está convirtiendo rápidamente en el modo de comunicación predilecto de nuestros clientes, así que esperamos que estas nuevas funciones de Zendesk mejoren su experiencia con nosotros”.\r\n\u003c/blockquote\u003e\r\n\u003ccite\u003e\r\n\u003cp class=\"h6\"\u003eLawrence Fong\u003c/p\u003e\r\n\u003cp class=\"caption\"\u003eGrupo GM IT and Digital, Cathay Pacific Airways\u003c/p\u003e\r\n\u003c/cite\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e\r\n\u003c/div\u003e","katamari-36":"El servicio de atención al cliente es un trabajo difícil. Zendesk te lo pone más fácil.","katamari-cta-3":"Inicia tu prueba gratis","katamari-cta-4":"Ver una demostración","_edit_lock":"1700089743:2901","_edit_last":"2901","l10n-variant-swap-2-img-data-src__1":"https://web-assets.zendesk.com/images/p-capabilities/messaging/quote-logo.svg","l10n-variant-swap-2-img-alt__1":"Grupo GM IT and Digital, Cathay Pacific Airways","l10n-variant-swap-2-blockquote__0":"“Para Cathay Pacific, una aerolínea centrada en el cliente, es esencial poder comunicarse con los clientes en los canales que prefieren. La mensajería se está convirtiendo rápidamente en el modo de comunicación predilecto de nuestros clientes, así que esperamos que estas nuevas funciones de Zendesk mejoren su experiencia con nosotros”.","l10n-variant-swap-2-p__1":"Lawrence Fong","l10n-variant-swap-2-p__2":"Grupo GM IT and Digital, Cathay Pacific Airways","zen-breadcrumb1Text":"Zendesk para la atención al cliente","zen-quote-blockquote":"\"La mensajería supuso un cambio enorme, porque hace posible una comunicación asíncrona que siempre está disponible. Ahora podemos contactar con el cliente esté donde esté, a través de la página web u otros canales\".","zen-quote-jobtitle":"Directora internacional de interacción con el cliente de \u003ca href=\"/customer/spartan-race-2/\" data-shortcode=\"1\" class=\"link\" target=\"\"\u003e\u003cspan\u003eSpartan Race\u003c/span\u003e\u003c/a\u003e","zen-quote-name":"Aja Varney","zen-quote-stat-figure-1":"78%","zen-quote-stat-figure-2":"90%+","zen-quote-stat-figure-3":"+46%","zen-quote-stat-figure-4":"+40%","zen-quote-stat-body-1":"Índice de resolución en una sola intervención","zen-quote-stat-body-2":"CSAT","zen-quote-stat-body-3":"Aumento del autoservicio","zen-quote-stat-body-4":"Aumento de las vistas del centro de ayuda","zen-1":"Software de mensajería","zen-3":"Proporciona ayuda instantánea en tu sitio web, aplicación para dispositivos móviles, canales sociales y canales empresariales","zen-6":"Los clientes esperan un servicio de atención al cliente perfecto en todos los canales, La mensajería hace que resulte muy fácil crear interacciones interesantes y personalizadas, sin el trabajo pesado. Dispone de automatización e IA integradas, lo que permite atender más clientes, y se puede personalizar totalmente.","zen-7":"Fidelidad","zen-8":"Crea y desarrolla relaciones con los clientes mediante interacciones con contexto y en el momento oportuno.","zen-13":"Bots","zen-15":"Empodera a los agentes mediante el desvío de las preguntas habituales gracias a los bots de Zendesk, que proporcionan respuestas instantáneas 24/7 en todos los canales de atención para que los clientes no tenga que esperar en ningún momento.","zen-21":"Las conversaciones y la información de los clientes están en un \u003ca href=\"/service/agent-workspace/\" class=\"anchor\" target=\"\"\u003e\u003cspan\u003eespacio de trabajo centralizado\u003c/span\u003e\u003c/a\u003e donde los agentes disponen de las herramientas y el contexto de los clientes que necesitan para prestar una atención personalizada en todos los canales.","zen-25":"Anticípate a las necesidades tus clientes con notificaciones de WhatsApp y SMS que fomentan la interacción con el cliente y evitan las complicaciones.","_tms_delivery":"2023-05-01 21:07:42","canonical":"https://www.zendesk.es/service/messaging/","seoTitle":"La mejor plataforma de mensajería para clientes | Mensajería y chat en vivo de Zendesk","seoDescription":"Mantén conversaciones en una plataforma de mensajería conectada a través de aplicaciones web, móviles o redes sociales y fácil de automatizar y ampliar. Prueba la mensajería y chat en vivo de Zendesk gratis","seoImage":"https://web-assets.zendesk.com/images/social-share/zendesk-champions-of-customer-service-8.png","twitterImage":"https://web-assets.zendesk.com/images/social-share/zendesk-champions-of-customer-service-8.png","robots":"index,max-snippet:-1,max-image-preview:large,max-video-preview:-1,follow","shareLinks":{"twitter":"https://www.zendesk.es/service/messaging/?utm_source=twitter\u0026utm_medium=organic_social\u0026utm_campaign=social_share","facebook":"https://www.zendesk.es/service/messaging/?utm_source=facebook\u0026utm_medium=organic_social\u0026utm_campaign=social_share","linkedin":"https://www.zendesk.es/service/messaging/?utm_source=linkedin\u0026utm_medium=organic_social\u0026utm_campaign=social_share"},"path":"/service/messaging/","title":"Capacidad - Mensajería","publishedAt":"2020-10-15 12:00:00","updatedAt":"2023-11-16 00:09:02","updatedAtFormatted":"16 de noviembre de 2023","content":""},"preview":false,"id":202108007,"locale":"es"},"__lang":"es","__namespaces":{"header":{"arialabel_search":"Búsqueda","arialabel_toggle":"Cambiar menú móvil","blog":"Blog","brand_logoname_blog":"Blog de Zendesk","brand_subtitle_newsroom":"Noticias y anuncios de empresa","contact_us":"Contáctanos","dropdown_company":"Compañía","dropdown_company_about":"Acerca de nosotros","dropdown_company_accessibility":"Plan de accesibilidad","dropdown_company_careers":"Ofertas de empleo","dropdown_company_dei":"Diversidad e inclusión","dropdown_company_events":"Eventos","dropdown_company_investor":"Inversores","dropdown_company_legal":"Aviso legal","dropdown_company_press":"Prensa","dropdown_company_sustainability":"Sostenibilidad","dropdown_contact_sales":"Contactar con Ventas","dropdown_language_mobile":"Idioma","dropdown_pricing":"Precios","dropdown_products":"Productos","dropdown_products_marketplace_subtitle":"Aplicaciones, integraciones y 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