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</ul></nav></div></div> </header> <main id="content" class="clearfix animated" role="main" itemprop="mainContentOfPage" itemscope itemtype="http://schema.org/Blog"> <article id="post-12078" class="post-12078 post type-post status-publish format-standard has-post-thumbnail hentry category-distributors" itemscope itemtype="http://schema.org/Article"> <header class="wrapper entry-header page-header"> <div class="entry-meta"> <span class="entry-category"><a href="https://supermarketnews.co.nz/category/features/distributors/" >The Distributors</a></span><time class="entry-date updated" datetime="2017-08-17T11:26:48+13:00" itemprop="datePublished">17/08/2017</time> </div> <div class="title-with-sep single-title"> <h1 class="entry-title" itemprop="headline">William Aitken & Co</h1> </div> </header> <div class="entry-media"> <figure class="base-image"><img width="1100" height="693" src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/William-Aitken-pix.jpg?fit=1100%2C693&ssl=1" class="attachment-big-size size-big-size wp-post-image" alt="" itemprop="image" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/William-Aitken-pix.jpg?w=1100&ssl=1 1100w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/William-Aitken-pix.jpg?resize=500%2C315&ssl=1 500w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/William-Aitken-pix.jpg?resize=1024%2C645&ssl=1 1024w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/William-Aitken-pix.jpg?resize=290%2C183&ssl=1 290w" sizes="(max-width: 1100px) 100vw, 1100px" /></figure> </div> <div class="wrapper"> <div class="grids"> <div class="grid-8 column-1"> <div class="advertisement"> </div> <div class="single-box clearfix entry-content" itemprop="articleBody"> <p class="m_4907135092457211396gmail-p1"><span class="m_4907135092457211396gmail-s1">Over 70 years ago, in 1944, Bill Aitken realised that refugees of <span class="il">the</span> war in Europe were bringing new ideas about food to New Zealand, and that <span class="il">the</span> products they had traditionally cooked with were not readily available in this country.</span></p> <p class="m_4907135092457211396gmail-p2"><span class="m_4907135092457211396gmail-s1">William Aitken & Co was set up to import and market food products from Europe, such as <span class="il">the</span> now market-leading brand Lupi, Barilla Pasta, Crespo Olives, and Sun-Maid Raisins. Under Bill鈥檚 grandson Graham Aitken, <span class="il">the</span> company has grown to become one of <span class="il">the</span> largest independent food importers into New Zealand, specialising in selling and marketing overseas brands to FMCG retailers. Now <span class="il">the</span> company is under <span class="il">the</span> management of <span class="il">the</span> fourth generation of Aitkens with Sam Aitken as managing director and sister Hannah Aitken is also employed by <span class="il">the</span> company.</span></p> <p class="m_4907135092457211396gmail-p2"><span class="m_4907135092457211396gmail-s1">Now in new premises in Kingsland, this great kiwi business story continues to focus on overseas imported lines but has also added some premium local products.<span class="m_4907135092457211396gmail-Apple-converted-space">聽</span></span></p> <p class="m_4907135092457211396gmail-p2"><span class="m_4907135092457211396gmail-s1"><span class="il">The</span> key to a successful agency is <span class="il">the</span> ability to be flexible based on supplier or customer needs, and William Aitken & Co can do this with their strong relationships across supermarket head offices, as well as key partnerships with foodservice and route customers. <span class="il">The</span> partnership with Centurion Sales and Marketing has proven a successful one at store level and is an advantage for William Aitken & Co.<span class="m_4907135092457211396gmail-Apple-converted-space">聽</span></span></p> <p class="m_4907135092457211396gmail-p2">For more information check out <span class="m_4907135092457211396gmail-s1"><span class="il">the</span> website, <a href="http://www.williamaitken.co.nz/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en-GB&q=http://www.williamaitken.co.nz&source=gmail&ust=1503006981654000&usg=AFQjCNGXv4e2X05GH0E2L9IJV54WGnegFA">www.williamaitken.co.nz</a></span> or call 09 370 0000.</p> <p><img data-recalc-dims="1" decoding="async" class="size-full wp-image-12067 aligncenter" src="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/william-aitken-logo.jpg?resize=570%2C379&ssl=1" alt="" width="570" height="379" srcset="https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/william-aitken-logo.jpg?w=570&ssl=1 570w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/william-aitken-logo.jpg?resize=500%2C332&ssl=1 500w, https://i0.wp.com/supermarketnews.co.nz/wp-content/uploads/2017/08/william-aitken-logo.jpg?resize=290%2C193&ssl=1 290w" sizes="(max-width: 570px) 100vw, 570px" /></p> </div> <div class="clearfix single-box social-box social-colors"> <h3 class="title">Share on</h3> <ul> <li class="share-facebook"> <a href="http://www.facebook.com/sharer.php?u=https://supermarketnews.co.nz/features/distributors/william-aitken-co/&t=William Aitken & Co" target="blank"> <i class="icomoon-facebook"></i> Facebook </a> </li> <li class="share-twitter"> <a href="https://twitter.com/intent/tweet?original_referer=https://supermarketnews.co.nz/features/distributors/william-aitken-co/&text=William Aitken & 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