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class="_605a win x1 Locale_en_GB" dir="ltr"><script type="text/javascript" nonce="kQ6fl8dW">requireLazy(["bootstrapWebSession"],function(j){j(1732741637)})</script><div class="_li"><div class="_9nx2" id="u_0_0_xf"></div><div class="_9nwy" id="u_0_1_zA"><img class="_9nw- _2qnn _9nw- img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/255484386_291141566250612_3255458060865995134_n.svg?_nc_cat=1&ccb=1-7&_nc_sid=e280be&_nc_ohc=ufYBA5WyTNAQ7kNvgH92_T_&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=A7i6VKZVVQlHPvylFhiwRUp&oh=00_AYA_RT3cqhcIHwqOfsmRUaymFePRheXBZmtDSavmOOJiCw&oe=6761E704" alt="" loading="eager" style="" /><div><noscript id="u_0_2_zq"></noscript></div></div><div class="_9nwz" id="u_0_3_8f"><div class="_9nw_"><a href="/en-gb/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><h4 class="_9nmv _9nsb _9nmz _9nx0 _9qfm _9qfh _9noy"> Transparency Center </h4></a></div><div class="_9nx1"><div class="_9nx4" id="u_0_4_fA"><p class="_9qmn _9nod _9qfs _9nob _9noy"><a class="_9nrc _9noc 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href="/en-gb/metasecurity/security-threats/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Security threats</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"> Challenges that we investigate and counter around the globe </p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/metasecurity/threat-reporting/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Threat reporting</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"> Security research into the adversarial networks that we've taken down since 2017 </p></a></div></div><div class="_9nx4" id="u_0_7_E6"><p class="_9qmn _9nod _9qfs _9nob _9noy"><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9oj7" href="/en-gb/features/">Features</a></p><div class="_9oij"><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/features/dangerous-orgs-and-individuals"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Our approach to dangerous organisations and individuals</h6><p class="_9oj6 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href="/en-gb/oversight/oversight-board-cases/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Oversight Board cases</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"></p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/oversight/oversight-board-recommendations/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Oversight Board recommendations</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"></p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/oversight/creation-of-oversight-board/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Creating the Oversight Board</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"></p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/oversight/further-asked-questions/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Oversight Board: Further asked questions</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"></p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/oversight/meta-biannual-updates-on-the-oversight-board/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Meta's Biannual Updates on the Oversight Board</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"></p></a></div></div><div class="_9nx4" id="u_0_9_2b"><p class="_9qmn _9nod _9qfs _9nob _9noy"><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9oj7" href="/en-gb/researchtools/">Research tools</a></p><div class="_9oij"><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/researchtools/meta-content-library/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Content Library and Content Library API</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy">Comprehensive access to public data from Facebook and Instagram</p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/en-gb/researchtools/ad-library-tools/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Ad Library tools</h6><p class="_9oj6 _9qmn _9nod 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class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/data/intellectual-property/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Intellectual property</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy">Report on how well we're helping people protect their intellectual property.</p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/data/government-data-requests/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Government requests for user data</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy">Report on government request for people's data.</p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/data/content-restrictions/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Content restrictions based on local law</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy">Report on when we restrict content that's reported to us as violating local law.</p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/data/internet-disruptions/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Internet disruptions</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy">Report on intentional Internet restrictions that limit people's ability to access the Internet.</p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/data/widely-viewed-content-report/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Widely viewed content report</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"> Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter. </p></a><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6 _9uid" href="/data/regulatory-transparency-reports/"><h6 class="_9nmv _9nsb _9nn6 _9nm_ _9uju _9qfo _9oxt _9nos">Regulatory and other transparency reports</h6><p class="_9oj6 _9qmn _9nod _9r-l _9nob _9noy"> Download current and past regulatory reports for Facebook and Instagram. </p></a></div></div></div><div class="_9z0o"><div class="_9nv8" id="u_0_b_j4"><div class="_9nv9"><div class="_9nva"></div><div class="_9nvc"></div><div class="_9nvb"></div></div></div></div></div><section class="_9ntw _9ntz _9nu2"><div class="_9nu3"><section class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><div class="_9nxk _9ocs _9od0"><div class="_9nxl"><div class="_9nxn"><a href="/en-gb/" class="_9nrc _9noc _9noa _9qfr _9nu5 _9nu6"><span class="_9nxm _97fe">Home</span></a><img class="_9nxo img" alt="Arrow Right" src="https://static.xx.fbcdn.net/rsrc.php/yH/r/PW0SUjmQnm2.svg" width="16" height="16" /></div><div class="_9nxn"><a href="/en-gb/features" class="_9nrc _9noc _9noa _9qfr _9nu5 _9nu6"><span class="_9nxm _97fe">Features</span></a><img class="_9nxo img" alt="Arrow Right" src="https://static.xx.fbcdn.net/rsrc.php/yH/r/PW0SUjmQnm2.svg" width="16" height="16" /></div></div><div class="_9nnu _9nnv _9nxp"></div></div><div class="_9nrm"><h1 class="_9nmv _9nsb _9nn7 _9nmw _9qfj _9qfh _9nos">Our approach to Facebook Feed ranking</h1></div><div class="_9l-f"><h2 class="_9nmv _9nsb _9nn7 _9nn1 _9nmx _9qfq _9oxt _9nos"><div class="_9o5e">UPDATED</div><p class="_9l-g _9qmn _9nod _9nor _9qfs _9nob _9nou"> SEP 4, 2024</p></h2></div></div></div></section><section class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nnu _9nnv"></div><div class="_9nrg"><div class="_9nks _9nkv _9nlk _9nm9"></div><p class="_9qmn _9nod _9qfs _9nob _9nos">Facebook's goal is to make sure that you see posts from the people, interests and ideas that you find valuable, whether that content comes from people you're already connected to or from those you may not yet know. When you open Facebook and see Feed in your Home tab, you experience a mix of "connected content" (e.g. content from the people you're friends with or are following, groups you've joined, and Pages you've liked) as well as "<a href="https://www.facebook.com/help/1257205004624246" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank">recommended content</a>" (e.g. content that we think you'll be interested in from those you may want to know). We also show you ads that are tailored to you.</p><p class="_9qmn _9nod _9qfs _9nob _9nos">Below, you'll find information about how we use ranking in Feed, focusing specifically on connected content. We're now providing a deeper look at the types of signals and prediction models that we use in this process to help you better understand the details around how our ranking systems work.</p><div class="_9nks _9nkz _9nlq _9nmh"></div></div><div class="_9nrh"><h4 class="_9nmv _9nsb _9nmz _9qfm _9qfh _9nos">TABLE OF CONTENTS</h4><div class="_9nrb"><a href="#why-we-use-personalized-ranking" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6">Why we use personalised ranking</a><a href="#how-the-news-feed-algorithm-works" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6">How Feed ranking works for connected content</a><a href="#giving-people-more-control-over-what-they-see-in-feed" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6">Giving people more control over what they see in Feed</a><a href="#deeper-dive-into-predicting-what-you-want-to-see" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6">A deeper dive into predicting what you want to see</a><a href="#signals-used-in-ranking-connected-content" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6">Signals used in ranking connected content</a><a href="#prediction-models-used-in-ranking-connected-content" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6">Prediction models used in ranking connected content</a></div><div class="_9nks _9nkx _9nln _9nmd"></div></div></div></section><section id="why-we-use-personalized-ranking" class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><div class="_9nnu _9nnv"></div><div class="_9nks _9nkz _9nlq _9nmh"></div><h4 class="_9nmv _9nsb _9nn5 _9nmz _9qfm _9qfh _9nos">Why we use personalised ranking</h4><p class="_9qmn _9nod _9qfs _9nob _9nos">We personalise each Feed for our more than two billion users by using state-of-the-art machine learning systems to rank content. Because most people have more content in their Feed than they could possibly browse in one session, these ranking systems help ensure that people see the content that is most valuable to them. While many different factors affect the ordering of content in Feed, the information below will give you more insight into the types of predictions and signals that generally have the biggest impact on how our systems determine what you see. </p></div></div></section><section id="how-the-news-feed-algorithm-works" class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><div class="_9nnu _9nnv"></div><div class="_9nks _9nkz _9nlq _9nmh"></div><h4 class="_9nmv _9nsb _9nmz _9qfm _9qfh _9nos">How Feed ranking works for connected content</h4><p class="_9qmn _9nod _9qfs _9nob _9nos">To determine the ranking of connected content in your Feed, the system works in four steps:</p><div class="_9nng _9nna _9nnh"><section class="_9nnd"><div class="_9nni" id="u_0_c_CQ"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos">Inventory</span></div></div><div class="_9nnf _9nkp" id="u_0_d_HS"><div><p class="_9qmn _9nod _9qfs _9nob _9nos">Firstly, we gather your recent inventory – all potential new posts or posts with new activity that you could see when you open Facebook. This includes all the posts shared by 1) the people you have connected to as "friends", 2) the Pages you follow and 3) the groups you have joined, and excludes content flagged for violating our <a href="https://transparency.fb.com/policies/community-standards/" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank" data-lnfb-mode="ie">Community Standards</a>.</p></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_e_FQ"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos">Signals</span></div></div><div class="_9nnf _9nkp" id="u_0_f_Ga"><div><p class="_9qmn _9nod _9qfs _9nob _9nos">Then, for each of these posts, we consider thousands of "signals" to make predictions about what you will find most interesting. Many of these signals are pieces of information that you give us directly when you like or share a post, you connect with a friend or group, or you comment on a Page's post; others are inferred based on the actions that you've taken on Facebook. We've shared more information about the types of signals used in ranking below.</p></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_g_Wa"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos">Predictions</span></div></div><div class="_9nnf _9nkp" id="u_0_h_MM"><div><p class="_9qmn _9nod _9qfs _9nob _9nos">From there, we use these signals to make a series of personalised predictions about which content you'll find most relevant and valuable. For example, our systems predict how likely you are to comment on a post, how likely it is that your friends will comment on the post if you share it or how likely the post is to spark a conversation or back and forth discussion. We also use surveys to ask people whether a post was "worth your time" and these surveys are used to make predictions about other content that you'll find worthwhile. We also make predictions about <a href="https://transparency.fb.com/features/approach-to-ranking/types-of-content-we-demote" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank" data-lnfb-mode="ie">whether a piece of content is problematic and should receive reduced distribution</a>. All of these predictions are combined in the next step to produce the final ordering. We've shared more information about the predictions used in ranking below.</p></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_i_JH"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos">Ranking posts by score</span></div></div><div class="_9nnf _9nkp" id="u_0_j_ul"><div><p class="_9qmn _9nod _9qfs _9nob _9nos">Next, the system calculates a "relevance score" for each post and puts the posts in order based on this score. Generally, posts that the system predicts will provide more value for you are shown higher up in your Feed. The system also tries to ensure that your Feed has a balanced mix of content types. That means, for example, you are less likely to see multiple posts from the same groups or from the same Page in a row; rather, you'll see a range of posts from different sources.</p></div></div></section></div><p class="_9qmn _9nod _9qfs _9nob _9nos">Once our ranking system has calculated the relevance scores, the second-to-last step that we take is to intersperse recommended content: we add this to help you explore and discover more about your interests through other people who share them, regardless of whether you're already connected. Finally, we also include ads in Feed. Once this process is complete, your personalised Feed is ready!</p><p class="_9qmn _9nod _9qfs _9nob _9nos">Take a look at the video below to see more about how our ranking process works.</p><div class="_9nks _9nkv _9nlk _9nm9"></div><p class="_9qmn _9nod _9qfs _9nob _9nos"><iframe src="https://www.facebook.com/cms/video/?id=1673334443109029&height=360&width=640&loop=0&ext=1732741697&hash=AcowVOpYOQfRjNbhuXA" allowfullscreen="1" height="360" width="640" scrolling="no" marginheight="0" marginwidth="0" frameborder="0"></iframe></p><div class="_9nks _9nkz _9nlq _9nmh"></div></div></div></section><section id="giving-people-more-control-over-what-they-see-in-feed" class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><div class="_9nnu _9nnv"></div><div class="_9nks _9nkz _9nlq _9nmh"></div><h4 class="_9nmv _9nsb _9nmz _9qfm _9qfh _9nos">Giving people more control over what they see in Feed</h4><p class="_9qmn _9nod _9qfs _9nob _9nos">When you engage with content in Feed, you give us a combination of explicit signals (e.g. liking, commenting or resharing content etc.), and implicit signals (e.g. viewing posts) that help us predict what's meaningful to you. And because we believe it's important that you have even more control over your Feed experience, we've built tools to help you further customise what you see. These controls include: </p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos"><a href="https://www.facebook.com/help/371675846332829" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank">Feed preferences</a>: provides options to fine-tune the way that content is ranked in your Feed, including the ability to prioritise posts from your Favourites; Snooze or unfollow people, Pages and groups to stop seeing their posts; and reconnect with anyone you may have unfollowed.</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos"><a href="https://about.fb.com/news/2022/10/new-ways-to-customize-your-facebook-feed/" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank" data-lnfb-mode="ie">Show more and show less</a>: lets you directly tell us what you want to see more or less of by selecting "Show more" or "Show less" on the posts that you see. Selecting "Show more" will temporarily increase the ranking score for that post and posts like it, and selecting "Show less" will temporarily decrease its ranking score. </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos"><a href="https://transparency.fb.com/enforcement/taking-action/lowering-distribution-of-problematic-content/" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank" data-lnfb-mode="ie">Reduce</a>: allows users to adjust the degree to which we demote problematic or low-quality content in their Feed. (Our <a href="https://transparency.fb.com/features/approach-to-ranking/types-of-content-we-demote" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank" data-lnfb-mode="ie">Content Distribution Guidelines</a> outline some of the most significant reasons why problematic or low-quality content may receive reduced distribution in Feed).</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos"><a href="https://www.facebook.com/help/338264271792192?helpref=faq_content" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank">Feeds tab</a>: allows you to see the newest posts first; content is sorted in reverse chronological order (alongside ads). </p></li></ul></div></div></section><section id="deeper-dive-into-predicting-what-you-want-to-see" class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><div class="_9nnu _9nnv"></div><div class="_9nks _9nkz _9nlq _9nmh"></div><h4 class="_9nmv _9nsb _9nmz _9qfm _9qfh _9nos">A deeper dive into predicting what you want to see </h4><p class="_9qmn _9nod _9qfs _9nob _9nos">The following two components are most important to determining what connected content you see at the top of your Feed: signals that tell us more about what you want to see, and the personalised prediction models powered by these signals that then create your unique Feed. </p></div></div></section><section id="signals-used-in-ranking-connected-content" class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><div class="_9nnu _9nnv"></div><div class="_9nks _9nkz _9nlq _9nmh"></div><h4 class="_9nmv _9nsb _9nmz _9qfm _9qfh _9nos">Signals used in ranking connected content</h4><p class="_9qmn _9nod _9qfs _9nob _9nos">We use thousands of different signals to make predictions about whether you'll find something more or less valuable. The categories of signals listed below represent the vast majority of the signals currently used in Feed ranking for connected content to make these personalised predictions. By drilling down into each category, you can learn more about the types of data that we leverage in our models and some examples of individual signals. </p><p class="_9qmn _9nod _9qfs _9nob _9nos">To note, we have included categories and examples of signals specifically used for identifying problematic content, which we demote (or show lower in Feed). The information that we're sharing here around this subset of signals is purposefully more limited to guard against bad actors abusing our systems. Additionally, this information is subject to change. </p><div class="_9nng _9nna _9nnh"><section class="_9nnd"><div class="_9nni" id="u_0_k_ZR"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos">Data specific to you</span></div></div><div class="_9nnf _9nkp" id="u_0_l_tV"><div><div class="_9nks _9nkv _9nlk _9nm9"></div><div class="_9nxg"><div class="_9pro"><div class="_9nng _9nnh"><section class="_9nnd"><div class="_9nni" id="u_0_m_LP"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about your basic account information</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_n_B7"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Basic account information </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How long you've been using Facebook</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Language you are using Facebook in</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Location-related information such as IP address and other device signals if you allow us to receive it</p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_o_OP"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how you're accessing Facebook</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_p_o5"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">The time, frequency and duration of your activities on Facebook</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Time of day for the location where you are</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of days you've been active on Facebook during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Device you're using</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The device and software you're using, and other device characteristics; for example, the type of device, details about its operating system, details about its hardware and software, battery level, signal strength etc.</p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_q_WA"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about your activity on Facebook</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_r_ZI"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've shared different content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The number of different posts that you've shared, for example, videos, photos, reels etc. </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with different content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Types of content that you've interacted with and how you've interacted with them, for example, the total number of times you've clicked on photo posts or how many times you've commented on video posts </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed different content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Types of content that you view and how long you view them for, for example, how long you spend looking at photos, how much time you spend reading comments or how much time you spend watching video </p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_s_ig"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about your connections (friends, Pages, groups etc.)</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_t_Nz"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the overall available posts from your friends, Pages and groups</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many new posts are available for you to see and the different types of posts that are available</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many of the posts from your connections have new comments</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about friends</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many friends you have</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How often you interact with content from each friend</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about Pages you follow</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of Pages you follow</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of Pages you've visited during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the groups that you are a member of</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The number of groups you've joined during a certain period of time</p></li></ul></div></div></div></section></div></div><div class="_9prn"><div class="_9nwu"><div class="_9nv1 _9nuz" id="u_0_u_Ci"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about your basic account information</h5></div></div><div class="_9nv1 _9nu-" id="u_0_v_8D"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how you're accessing Facebook</h5></div></div><div class="_9nv1 _9nu-" id="u_0_w_q/"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about your activity on Facebook</h5></div></div><div class="_9nv1 _9nu-" id="u_0_x_i9"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about your connections (friends, Pages, groups etc.)</h5></div></div></div><div class="_9nv2 _9nv0" id="u_0_y_aH"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Basic account information </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How long you've been using Facebook</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Language you are using Facebook in</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Location-related information such as IP address and other device signals if you allow us to receive it</p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_z_Xs"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">The time, frequency and duration of your activities on Facebook</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Time of day for the location where you are</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of days you've been active on Facebook during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Device you're using</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The device and software you're using, and other device characteristics; for example, the type of device, details about its operating system, details about its hardware and software, battery level, signal strength etc.</p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_10_2Z"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've shared different content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The number of different posts that you've shared, for example, videos, photos, reels etc. </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with different content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Types of content that you've interacted with and how you've interacted with them, for example, the total number of times you've clicked on photo posts or how many times you've commented on video posts </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed different content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Types of content that you view and how long you view them for, for example, how long you spend looking at photos, how much time you spend reading comments or how much time you spend watching video </p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_11_+Z"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the overall available posts from your friends, Pages and groups</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many new posts are available for you to see and the different types of posts that are available</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many of the posts from your connections have new comments</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about friends</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many friends you have</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How often you interact with content from each friend</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about Pages you follow</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of Pages you follow</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of Pages you've visited during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the groups that you are a member of</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The number of groups you've joined during a certain period of time</p></li></ul></div></div></div></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_12_3s"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos">Data specific to the post being ranked</span></div></div><div class="_9nnf _9nkp" id="u_0_13_+h"><div><div class="_9nks _9nkv _9nlk _9nm9"></div><div class="_9nxg"><div class="_9pro"><div class="_9nng _9nnh"><section class="_9nnd"><div class="_9nni" id="u_0_14_2s"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about the settings or attributes of the post</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_15_W8"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">The privacy setting or visibility of a post </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether the post is public or visible to only friends, custom or only me </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">What type of post this is and what media it contains </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether the post contains photos, video, live video, a link etc. </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Is the post a live video or was the video previously live </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the post content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If the post contains a URL, the ratio of the popularity of a domain on FB vs the Internet as a whole </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The percentage of identical content between this post and other posts</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether the post is likely to contain nudity, graphic violence or any other likely Community Standards violation</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If the content in the post has been rated false or partially false by one of our <a href="https://transparency.fb.com/features/how-fact-checking-works/" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank" data-lnfb-mode="ie">independent fact-checking partners</a></p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the media, such as photo or video, contained in the post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Width and height in pixels of the photo being shared</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">What visuals are contained in the photo</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If the post contains video that loops and/or is a still image</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Topic(s) the post is about</b></p></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_16_WN"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about the actor that created the post</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_17_+y"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Attributes of the actor </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Is the actor posting to a profile, Page or group</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If a group post, the number of members in that group</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of confirmed Community Standards violations that the account has accrued</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Actions that this actor has taken on Facebook </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many posts (videos, links, photos etc.) the actor has shared during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have viewed this actor or content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many times this Page has been viewed by users during a certain period of time</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of people following the Page during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have interacted with content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of times that content from this Page has been shared by users </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total comments, likes, shares on the Page</p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_18_ye"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about the actor who shared the post <i>(when different from actor who created the post)</i></h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_19_Yx"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Attributes of the actor</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Is the actor posting to a profile, Page or group</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If a group, the number of members in that group </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of confirmed Community Standards violations that an account has accrued</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Actions that this actor has taken on Facebook </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many posts (videos, links, photos etc.) the actor has shared during a certain period of time </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have viewed this actor or content from this actor before </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many times this Page has been viewed by users during a certain period of time</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of people following the Page during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have interacted with content from this actor before </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of times that content from this Page has been shared by users </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total comments on content from this Page by users</p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_1a_Vk"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how other users have interacted with this post</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_1b_ZN"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Views on this post from all users </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total or average amount of time that people have spent viewing this post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total or average amount of time that people have viewed a video in the post</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Interactions on this post from all users </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of likes on the post </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of comments on the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Ratio of clicks, likes and comments on a post out of all times it's been viewed</p></li></ul></div></div></div></section></div></div><div class="_9prn"><div class="_9nwu"><div class="_9nv1 _9nuz" id="u_0_1c_za"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about the settings or attributes of the post</h5></div></div><div class="_9nv1 _9nu-" id="u_0_1d_Gz"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about the actor that created the post</h5></div></div><div class="_9nv1 _9nu-" id="u_0_1e_su"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about the actor who shared the post <i>(when different from actor who created the post)</i></h5></div></div><div class="_9nv1 _9nu-" id="u_0_1f_QB"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how other users have interacted with this post</h5></div></div></div><div class="_9nv2 _9nv0" id="u_0_1g_HC"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">The privacy setting or visibility of a post </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether the post is public or visible to only friends, custom or only me </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">What type of post this is and what media it contains </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether the post contains photos, video, live video, a link etc. </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Is the post a live video or was the video previously live </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the post content</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If the post contains a URL, the ratio of the popularity of a domain on FB vs the Internet as a whole </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The percentage of identical content between this post and other posts</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether the post is likely to contain nudity, graphic violence or any other likely Community Standards violation</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If the content in the post has been rated false or partially false by one of our <a href="https://transparency.fb.com/features/how-fact-checking-works/" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6" target="_blank" data-lnfb-mode="ie">independent fact-checking partners</a></p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Data about the media, such as photo or video, contained in the post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Width and height in pixels of the photo being shared</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">What visuals are contained in the photo</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If the post contains video that loops and/or is a still image</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Topic(s) the post is about</b></p></div></div><div class="_9nv2 _9nu_" id="u_0_1h_L1"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Attributes of the actor </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Is the actor posting to a profile, Page or group</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If a group post, the number of members in that group</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of confirmed Community Standards violations that the account has accrued</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Actions that this actor has taken on Facebook </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many posts (videos, links, photos etc.) the actor has shared during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have viewed this actor or content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many times this Page has been viewed by users during a certain period of time</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of people following the Page during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have interacted with content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of times that content from this Page has been shared by users </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total comments, likes, shares on the Page</p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_1i_z1"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Attributes of the actor</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Is the actor posting to a profile, Page or group</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If a group, the number of members in that group </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Number of confirmed Community Standards violations that an account has accrued</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Actions that this actor has taken on Facebook </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many posts (videos, links, photos etc.) the actor has shared during a certain period of time </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have viewed this actor or content from this actor before </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How many times this Page has been viewed by users during a certain period of time</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of people following the Page during a certain period of time</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How other users have interacted with content from this actor before </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of times that content from this Page has been shared by users </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total comments on content from this Page by users</p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_1j_QU"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Views on this post from all users </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total or average amount of time that people have spent viewing this post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total or average amount of time that people have viewed a video in the post</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Interactions on this post from all users </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of likes on the post </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Total number of comments on the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Ratio of clicks, likes and comments on a post out of all times it's been viewed</p></li></ul></div></div></div></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_1k_2x"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos">Data specific to you and the post being ranked </span></div></div><div class="_9nnf _9nkp" id="u_0_1l_Ci"><div><div class="_9nks _9nkv _9nlk _9nm9"></div><div class="_9nxg"><div class="_9pro"><div class="_9nng _9nnh"><section class="_9nnd"><div class="_9nni" id="u_0_1m_WA"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how you have interacted with the post </h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_1n_oF"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Your interactions with this post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If you've liked this post</p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_1o_lE"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how you have interacted with posts similar to the one being ranked </h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_1p_kS"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed similar content </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total views on other content of the same type </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with similar content </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total shares of other content of the same type </p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_1q_SK"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about you and the actor who created the post</h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_1r_k7"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Your relationship to the actor who created the post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether you are the admin of the Page or your friend is an admin of the Page that shared the post</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total views of other posts from this group</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total shares of other content from this Page </p></li></ul></div></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_1s_/r"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfl _9qfh _9nos"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about you and the actor who shared the post <i>(when different from actor who created the post)</i></h5></div></span></div></div><div class="_9nnf _9nkp" id="u_0_1t_Or"><div><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Your relationship to the actor who shared the post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether you are the admin of the Page or your friend is an admin of the Page that shared the post</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total views of other posts from this group</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total shares of other content from this Page </p></li></ul></div></div></div></section></div></div><div class="_9prn"><div class="_9nwu"><div class="_9nv1 _9nuz" id="u_0_1u_7F"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how you have interacted with the post </h5></div></div><div class="_9nv1 _9nu-" id="u_0_1v_z7"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about how you have interacted with posts similar to the one being ranked </h5></div></div><div class="_9nv1 _9nu-" id="u_0_1w_G2"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about you and the actor who created the post</h5></div></div><div class="_9nv1 _9nu-" id="u_0_1x_14"><div class="_9nww"><h5 class="_9nmv _9nsb _9nm- _9qfn _9oxt _9nos">Data about you and the actor who shared the post <i>(when different from actor who created the post)</i></h5></div></div></div><div class="_9nv2 _9nv0" id="u_0_1y_eB"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Your interactions with this post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">If you've liked this post</p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_1z_jc"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed similar content </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total views on other content of the same type </p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with similar content </b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total shares of other content of the same type </p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_20_hb"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Your relationship to the actor who created the post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether you are the admin of the Page or your friend is an admin of the Page that shared the post</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total views of other posts from this group</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total shares of other content from this Page </p></li></ul></div></div><div class="_9nv2 _9nu_" id="u_0_21_8R"><div class="_9nwx"><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">Your relationship to the actor who shared the post</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Whether you are the admin of the Page or your friend is an admin of the Page that shared the post</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've viewed content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total views of other posts from this group</p></li></ul><p class="_9qmn _9nod _9qfs _9nob _9nos"><b class="_9oxt">How you've interacted with content from this actor before</b></p><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">Your total shares of other content from this Page </p></li></ul></div></div></div></div></div></div></section></div></div></div></section><section id="prediction-models-used-in-ranking-connected-content" class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><h4 class="_9nmv _9nsb _9nmz _9qfm _9qfh _9nos">Prediction models used in ranking connected content</h4><p class="_9qmn _9nod _9qfs _9nob _9nos">The Feed ranking system has over 100 different prediction models. Generally, these prediction models fall into four categories: </p><noscript id="u_0_22_5+"></noscript><p class="_9qmn _9nod _9qfs _9nob _9nos">Each prediction is a potential indicator of how valuable a person might find certain content. For example, sharing a post with other people can be an indication that you found that post to be valuable, so predicting whether you'll share a post is a good signal of value for us to use to show certain posts higher in Feed versus other posts. As you might imagine, no one prediction is a perfect gauge of whether a post is valuable to you, which is why we use multiple prediction models in combination with the overall goal of making the Facebook app valuable for people in the long term, not just in the specific moment when they're seeing this content. </p><p class="_9qmn _9nod _9qfs _9nob _9nos">Below, you'll see more details on the different prediction models that we currently use most frequently in Feed ranking. In certain situations, where the individual models are very similar in what they predict, we've combined multiple models into one description. For example, we have multiple models about predicting where you might click on a post – whether you'll click on the post, on a photo in the post, into the comments of the post etc. In this list, we've referred to all of these models as "How likely you are to click on some part of the post". </p><p class="_9qmn _9nod _9qfs _9nob _9nos">The list below is grouped by how well these models are able to determine whether or not a post will be valuable; the models in the top group tend to be used most frequently in determining the ordering of the content in your Feed versus those in the following two groups. However, it's the combination of all of these models together that's most important. </p><p class="_9qmn _9nod _9qfs _9nob _9nos">Because Feed ranking is personalised, the relative impact of each prediction model on Feed will vary depending on the person and the content, as everyone has different preferences about what they like and how they want to interact with content. For example, predictions about how long you might spend watching a video may be a stronger indicator of value for a video post than whether or not you will click on the video, while the opposite may be true for a post containing a link to an article. Another example is that for some people, "liking" a post is a strong indicator that they found that post valuable, whereas for others (such as people who don't use the "Like" button), spending time reading the post may be a more useful prediction. </p><p class="_9qmn _9nod _9qfs _9nob _9nos">We continuously strive to improve our ranking systems to better deliver the most valuable experience to our users, so the information outlined here might change over time. In addition, in an effort to deliver a more personalised experience for people, we continue to test and refine our approach to how <a href="/en-gb/features/approach-to-political-content" class="_9nrc _9noc _9noa _9qfs _9nu8 _9nu6">political content</a> is surfaced on Facebook. </p><div class="_9nks _9nkv _9nlk _9nm9"></div><div class="_9nks _9nkv _9nlk _9nm9"></div></div></div></section><section class="_9ntw _9nu2"><div class="_9nu3"><div class="_9nrh"><h4 class="_9nmv _9nsb _9p1t _9nmz _9qfm _9qfh _9nos">Types of prediction models</h4><p class="_9qmn _9nod _9qfs _9nob _9nos"><i>Within each group, models are listed alphabetically and are not in a ranked order. Some of these predictions are only used if the post is relevant to the model; for example, predictions about posts from groups would only apply if the post being ranked is a group post. </i></p><div class="_9nng _9nna _9nnh"><section class="_9nnd"><div class="_9nni" id="u_0_23_R4"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos"><b class="_9oxt">Used most frequently</b></span></div></div><div class="_9nnf _9nkp" id="u_0_24_pC"><div><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to be interested in content from your friends</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to be interested in the group that shared the post or content from the group, as measured by engagement with the group or its content </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to be interested in the Page that shared the post or content from the Page, as measured by engagement with the Page or its content</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to click on some part of the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to interact with a post in some way by liking, reacting or commenting on it</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to meaningfully interact with the post, through some combination of commenting/liking/reacting/sharing to messenger/resharing and/or spending time viewing it</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to share the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to spend time viewing comments on the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to spend time viewing the post or content in the post (as opposed to just scrolling past it)</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to visit a Page after seeing a post from that Page</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to want to see more or see less content from the person or Page who shared the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to watch a video contained in the post and the predicted amount of time that you'll spend watching it</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely your interactions on the post from a Page are to encourage the admin of that Page to share more content in the future that is valuable to you</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The predicted amount of additional comments or replies that a post will get if you comment or share the post</p></li></ul></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_25_bu"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos"><b class="_9oxt">Used occasionally</b></span></div></div><div class="_9nnf _9nkp" id="u_0_26_/S"><div><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to comment on the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to find a news article informative, if the post contains a link to a news articles </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to find the post worth your time</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to follow a Page after seeing a Page post re-shared by a friend</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to hide, snooze or unsubscribe from the post (used to reduce the distribution of a post) </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to like the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to react to the post (love, care, haha, wow, sad, angry); predictions about an angry reaction are used to reduce the distribution of a post </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to RSVP to an event, if the post contains a Facebook event </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to scroll through a post with a product listing from a buy-and-sell group</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to send a message on a product sale post, where data privacy laws permit</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to spend time viewing the event in a post, if you click on it</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely your interactions with the group post will encourage other members to share additional content to the group or interact with other content from the group in the future</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The predicted number of additional times the post will be shared if you share the post</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The predicted number of likes the post will get if you share the post</p></li></ul></div></div></section><section class="_9nnd"><div class="_9nni" id="u_0_27_AZ"><div class="_9nnj"><img class="_9nkr _2qnn _9nkr img" src="https://static.xx.fbcdn.net/rsrc.php/yR/r/lz1K8YbpVaR.svg" alt="" loading="eager" style="" /><span class="_9q-o _9qfn _9oxt _9nos"><b class="_9oxt">Used less frequently</b></span></div></div><div class="_9nnf _9nkp" id="u_0_28_8S"><div><ul class="_9nua _9nuf"><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to join a community chat from a group post </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to like the post and to spend time viewing the post from a Page that you have favourited</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to make a donation on a post with a fundraiser</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to report the post (used to reduce the distribution of a post)</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to send the post in a message (where data privacy laws permit)</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to take an action to support a creator, e.g. sending a Star </p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">How likely you are to watch a video in full-screen viewer if the post contains a video</p></li><li class="_9nue _9nug"><p class="_9qmn _9nod _9nor _9qfs _9nob _9nos">The predicted amount of time that you might spend in the web browser if you click through on a URL in the post</p></li></ul></div></div></section></div></div></div></section></div></section><div class="_9nw3"><div class="_9nw4"><img class="_9nwd _2qnn _9nwd img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/255377001_4621720147908828_3636063384019207836_n.svg?_nc_cat=1&ccb=1-7&_nc_sid=e280be&_nc_ohc=Dn_cmrOltYkQ7kNvgFz3g80&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=A7i6VKZVVQlHPvylFhiwRUp&oh=00_AYBPQpWfZPyLb3yYTMEo1SBV4etu0THXaBB6t-2IgPJk0g&oe=6761D16E" alt="" loading="eager" style="" /><div class="_9nwa"></div><div class="_9nw9"><a class="_9nrc _9noc _9noa _9qfr _9nu8 _9o57" href="/en-gb/"> Transparency Center </a><div class="_9nwf"><div class="_9nw5"><a href="/en-gb/policies/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><h2 class="_9nmv _9nsb _9nn1 _9nmx _9nw6 _9qfq _9oxt _9noy">POLICIES</h2></a><div class="_9nw7"><a href="/en-gb/policies/community-standards/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Community Standards</p></a><a href="/en-gb/policies/ad-standards/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Meta Advertising Standards</p></a><a href="/en-gb/policies/other-policies/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Other policies</p></a><a href="/en-gb/policies/improving/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">How Meta improves</p></a><a href="/en-gb/policies/age-appropriate-content/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Age-appropriate content</p></a></div></div><div class="_9nw5"><a href="/en-gb/enforcement/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><h2 class="_9nmv _9nsb _9nn1 _9nmx _9nw6 _9qfq _9oxt _9noy">ENFORCEMENT</h2></a><div class="_9nw7"><a href="/en-gb/enforcement/detecting-violations/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Detecting violations</p></a><a href="/en-gb/enforcement/taking-action/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Taking action</p></a></div></div><div class="_9nw5"><a href="/en-gb/metasecurity/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><h2 class="_9nmv _9nsb _9nn1 _9nmx _9nw6 _9qfq _9oxt _9noy">SECURITY</h2></a><div class="_9nw7"><a href="/en-gb/metasecurity/threat-disruptions/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Threat disruptions</p></a><a href="/en-gb/metasecurity/security-threats" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Security threats</p></a><a href="/en-gb/metasecurity/threat-reporting" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Threat reporting</p></a></div></div><div class="_9nw5"><a href="/en-gb/features/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><h2 class="_9nmv _9nsb _9nn1 _9nmx _9nw6 _9qfq _9oxt _9noy">FEATURES</h2></a><div class="_9nw7"><a href="/en-gb/features/dangerous-orgs-and-individuals" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Our approach to dangerous organisations and individuals</p></a><a href="/en-gb/features/approach-to-elections/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Our approach to elections</p></a><a href="/en-gb/policies/community-standards/misinformation" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Our approach to misinformation</p></a><a href="/en-gb/features/approach-to-newsworthy-content/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Our approach to newsworthy content</p></a><a href="/en-gb/features/ranking-and-content/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Our approach to Facebook Feed ranking</p></a><a href="/en-gb/features/explaining-ranking/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Our approach to explaining ranking</p></a></div></div><div class="_9nw5"><a href="/en-gb/governance/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><h2 class="_9nmv _9nsb _9nn1 _9nmx _9nw6 _9qfq _9oxt _9noy">GOVERNANCE</h2></a><div class="_9nw7"><a href="/en-gb/governance/innovation/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Governance innovation</p></a><a href="/en-gb/oversight/overview/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Oversight Board overview</p></a><a href="/en-gb/oversight/appealing-to-oversight-board/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">How to appeal to the Oversight Board</p></a><a href="/en-gb/oversight/oversight-board-cases/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Oversight Board cases</p></a><a href="/en-gb/oversight/oversight-board-recommendations/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Oversight Board recommendations</p></a><a href="/en-gb/oversight/creation-of-oversight-board/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Creating the Oversight Board</p></a><a href="/en-gb/oversight/further-asked-questions/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Oversight Board: Further asked questions</p></a><a href="/en-gb/oversight/meta-biannual-updates-on-the-oversight-board/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Meta's Biannual Updates on the Oversight Board</p></a></div></div><div class="_9nw5"><a href="/data/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><h2 class="_9nmv _9nsb _9nn1 _9nmx _9nw6 _9qfq _9oxt _9noy">REPORTS</h2></a><div class="_9nw7"><a href="/data/community-standards-enforcement/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Community Standards enforcement report</p></a><a href="/data/intellectual-property/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Intellectual property</p></a><a href="/data/government-data-requests/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Government requests for user data</p></a><a href="/data/content-restrictions/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Content restrictions based on local law</p></a><a href="/data/internet-disruptions/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Internet disruptions</p></a><a href="/data/widely-viewed-content-report/" class="_9nrc _9noc _9noa _9qfr _9nu8 _9nu6"><p class="_9nw8 _9qmn _9nod _9r-l _9nob _9noy">Widely viewed content report</p></a><a href="/data/regulatory-transparency-reports/" class="_9nrc 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