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href="https://web.archive.org/web/20240318074224/https://yle.fi/aihe/elava-arkisto" data-testid="header-drawer-submenu-link"><span class="fck75q3">Elävä arkisto</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240318074224/https://yle.fi/aihe/tekstitv" data-testid="header-drawer-submenu-link"><span class="fck75q3">Teksti-TV</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240318074224/https://areena.yle.fi/tv/opas" data-testid="header-drawer-submenu-link"><span class="fck75q3">TV-opas</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240318074224/https://areena.yle.fi/podcastit/opas" data-testid="header-drawer-submenu-link"><span class="fck75q3">Radio-opas</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240318074224/https://yle.fi/uutiset/rss" data-testid="header-drawer-submenu-link"><span class="fck75q3">RSS-syötteet</span></a></li></ul><div class="bqq79o0"><a 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10.8919 7.12946 10.8919 9.05247C10.8919 10.9297 11.5452 11.6281 13.3016 11.6281C14.0318 11.6281 14.6097 11.5152 14.8366 11.4111C14.9811 11.3495 15.1138 11.2572 15.1138 11V10.8122C15.113 10.5699 14.9748 10.4239 14.7432 10.4239Z" fill="currentColor"></path><path d="M12.0846 8.41359C12.1301 7.57715 12.4701 7.20312 13.1831 7.20312H13.1838C13.8614 7.20312 14.1661 7.56532 14.1975 8.41202L12.0846 8.41359Z" fill="currentColor"></path><path d="M31.4197 13.2932H25.348L23.7136 18.0002H20.0957L26.4898 0.198242H30.7749L37.0436 18.0002H33.1032L31.4197 13.2932ZM28.4689 3.60924L26.1405 10.5302H30.6719L28.4689 3.60924Z" fill="currentColor"></path><path d="M49.178 18L45.1885 11.925H42.4616V18H38.9421V0.621C38.9421 0.621 41.1944 0 45.2332 0C49.8676 0 52.6393 1.62 52.6393 5.2515C52.6393 8.9595 50.3601 10.5525 48.7258 11.277L53.3826 18H49.178ZM42.466 9.1125H46.4556C48.1661 8.3925 48.9586 7.47 48.9586 5.6025C48.9586 3.6585 47.5706 2.889 45.2914 2.889C43.8541 2.889 42.466 3.1365 42.466 3.1365V9.1125Z" fill="currentColor"></path><path d="M55.4691 17.9996V0.24707H67.5319V3.25757H59.0109V7.71257H66.3677V10.6016H59.0109V14.9846H67.7558V17.9996H55.4691Z" fill="currentColor"></path><path d="M70.3842 17.9996V0.24707H82.4469V3.25757H73.926V7.71257H81.2828V10.6016H73.926V14.9846H82.6708V17.9996H70.3842Z" fill="currentColor"></path><path d="M88.7872 17.9996H85.2947V0.24707H88.5633L97.1111 11.4746V0.24707H100.631V17.9996H97.9798L88.7872 6.20057V17.9996Z" fill="currentColor"></path><path d="M113.831 13.2932H107.759L106.129 18.0002H102.511L108.901 0.198242H113.186L119.455 18.0002H115.514L113.831 13.2932ZM110.884 3.60924L108.556 10.5302H113.087L110.884 3.60924Z" fill="currentColor"></path></svg><p class="_1m3quf82 fck75q2">Sarjat. Podcastit. Suorat.</p></a></div><ul class="bqq79o6 bqq79o0" id="header-2023-drawer-sitemenu"><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240318074224/https://svenska.yle.fi/" lang="sv" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Svenska</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240318074224/https://yle.fi/sapmi" lang="se" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Sápmi</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240318074224/https://yle.fi/news" lang="en" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">News</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240318074224/https://yle.fi/novosti" lang="ru" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новости</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240318074224/https://yle.fi/novyny" lang="uk" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новини</span></a></li><li><a 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1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span></button></div></div></header><div id="yle__section--article" class="yle__section--fullWidth"><main id="yle__contentAnchor"><div class="ArticleWrapper__Wrapper-sc-ff7c921e-0 jPOGWe"><article class="yle__article arkki-theme-default" data-vrsproduct="uutiset"><header class="yle__article__header"><div class="aw-u1cw9p cwmskf"><div class="aw-uz4cx4 iIuNzZ"><figure class="aw-u5oz0a kehud yle__article__figure"><script type="application/ld+json">{"@id":"74-20078987","@context":"https://web.archive.org/web/20240318074224/https://schema.org","video":{"@type":"VideoObject","name":"Tuoksuissa on usein häivähdys vaniljaa","thumbnailUrl":"https://web.archive.org/web/20240318074224/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-03-13T17:50:00+02:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><div class="aw-13yee7t dYJtaN"><div class="aw-1tpefao dgMIQt"><div class="aw-1ag6w51 nvljT"><a href="/web/20240318074224/https://yle.fi/t/18-215090/fi" aria-label="Lisää artikkeleita aiheesta Yritykset" class="aw-l7odld jXfkxq">Yritykset</a></div><h1 class="aw-zn2ro8 ienJsU yle__article__heading yle__article__heading--1">Tuoksuvallankumous</h1></div></div><p class="aw-1gybjub aw-5vja16 ggaJYY bcJCSu yle__article__paragraph">Hajuvesibisneksessä on keksitty uusia tapoja, joilla kuluttajat pääsevät kiinni myös hintaviin luksustuotteisiin. Satojen eurojen sijaan tuoksuja voi hankkia kympeillä.</p><div class="aw-1hwlbbb bnmrlv"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-03-18T05:10:36+02:00">5:10</time></div><div class="aw-trn3k7 fkOsIJ"><h2 class="sc-eqUAAy dUJkWc yle__article__heading yle__article__heading--3">Tekijät</h2><div class="aw-2kspre hNbxpy"><span class="aw-12hpyjf hgboTK">Teksti:</span><span class="aw-vqkvxn kFOSDx">Johanna Manu</span></div><div class="aw-2kspre hNbxpy"><span class="aw-12hpyjf hgboTK">Kuvat ja videot:</span><span class="aw-vqkvxn kFOSDx">Arttu Kuivanen</span></div></div><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></div></header><section class="yle__article__content"><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Vantaalaisen olohuoneen nurkassa on noin 50 000 euron edestä hajuvesiä.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Joonas Raddah</strong>, 28, pullottaa tilauksia pikkuruisiin lasipulloihin. Hänen yrityksensä Be Frshin ideana on myydä tunnettujen tuoksutalojen hajuvesiä näytekokoisina.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Raddah siirtää suuremmista pulloista hajuvettä pikkuisiin pulloihin ruiskun avulla. Jokainen tilaus vaatii tarkkaa työtä. Viikossa aikaa kuluu runsaat 30 tuntia.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Raddah teki viimeisen työpäivänsä kuorma-autonkuljettajana helmikuussa ja on nyt täysipäiväinen yrittäjä. Raha ei tule helpolla.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g iknRMn"><div class="aw-1w9qbp1 bWDhIv"><div class="aw-1ucwf6p dOxRJu"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5213,w_3471,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1150,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710342517/39-125719865f1c0b02467b 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5213,w_3471,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1150,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710342517/39-125719865f1c0b02467b 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1960,w_3485,x_0,y_1520/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710342517/39-125719865f1c0b02467b 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1960,w_3485,x_0,y_1520/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710342517/39-125719865f1c0b02467b 1x"/><img alt="Mustiin kumihansikkaisiin suojatut kädet pitävät sormissaan ruiskua ja pientä pulloa. " src="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1960,w_3485,x_0,y_1520/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710342517/39-125719865f1c0b02467b" class="aw-ml7zab eWGzof"/></picture></div><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5472,w_3648,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1150,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710341159/39-125717765f1b9ff21fe9 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5472,w_3648,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1150,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710341159/39-125717765f1b9ff21fe9 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2052,w_3648,x_0,y_2303/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710341159/39-125717765f1b9ff21fe9 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2052,w_3648,x_0,y_2303/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710341159/39-125717765f1b9ff21fe9 1x"/><img alt="Hajuvesipulloja, joissa on eri värisiä nesteitä. " src="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2052,w_3648,x_0,y_2303/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710341159/39-125717765f1b9ff21fe9" class="aw-ml7zab cXhwJV"/></picture></div></div><div class="aw-10p621g dLZOMG"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Pullotan 20–50 tilausta päivässä. Tällä hetkellä tilauksia tulee 500–700 kuukaudessa.</p></div></div></div><div class="aw-10p621g bnsDSm"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kahdessa vuodessa tuoksukokoelma on kasvanut kymmenestä hajuvedestä yli kahteen sataan.</p></div></div></div></div></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hajuvesien pahvipakkauksia ja tyhjiä pulloja on nurkat täynnä.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kaikki mikä on tullut, on mennyt hajuvesiin, Raddah naurahtaa ja esittelee kalleinta ostostaan.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kermanvärinen, karahvia muistuttanut pullo maksoi 1 400 dollaria eli lähes 1 300 euroa. Tuoksua ei ole vielä mahdollista ostaa Suomesta.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tuhannen euron, ja vähän ylikin, pulloja on useampia.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Toivon, että se tuottaa jossain vaiheessa takaisin. Riskinottoa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Katso miltä Raddahin tuoksukokoelman puolentoista tuhannen euron pullot näyttävät:</strong></p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g bKSmmo"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20078987","@context":"https://web.archive.org/web/20240318074224/https://schema.org","video":{"@type":"VideoObject","name":"Hajuvesikokoelman hinnalla ostaisi uuden auton","thumbnailUrl":"https://web.archive.org/web/20240318074224/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-03-14T09:58:25+02:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Pieni pullollinen luksusta</h2></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Raddah haluaa mahdollistaa asiakkailleen myös hintavat tuoksut niin, että ei tarvitse ostaa isoja, monen sadan euron pulloja. Muutamilla euroilla voi saada pienen pullollisen luksusta.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Luksus on se, mitä nyt halutaan. Tämän tietää myös Stockmannin kosmetiikan kategoriapäällikkö <strong class="aw-ak79eh hgoSon yle__article__strong">Tiina Elovaara</strong>.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kosmetiikassa erityisesti kasvanutta kiinnostusta on eksklusiivisissa tuoksubrändeissä ja niche-tuoksuista.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Niche-tuoksuiksi kutsutaan sellaisia hajuvesiä, jotka ovat useimmiten pienten toimijoiden tuotteita ilman kansainvälisiä muotitaloja.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20078987","@context":"https://web.archive.org/web/20240318074224/https://schema.org","image":{"@type":"ImageObject","description":"Kaunis pullo ja pakkaus on osa tuoksuelämystä. ","url":"https://web.archive.org/web/20240318074224/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1150,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-125719065f1bd36480c0","keywords":"hajuvedet,hajuvesipullot,tuoksu,kosmeettiset tuotteet,kosmetiikkateollisuus,yrittäjyys"}}</script><div class="aw-1a00tic iA-dNkV"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5472,w_3648,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1150,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710490749/39-125719065f1bd36480c0 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5472,w_3648,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1150,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710490749/39-125719065f1bd36480c0 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5472,w_3648,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1317,w_878/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1710490749/39-125719065f1bd36480c0 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5472,w_3648,x_0,y_0/ar_0.6666666666666666,c_fill,g_faces,h_1317,w_878/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710490749/39-125719065f1bd36480c0 1x"/><img alt="Eri värisiä ja kokoisia hajuvesipulloja. " src="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2052,w_3648,x_0,y_914/ar_1.7777777777777777,c_fill,g_faces,h_493,w_878/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1710490749/39-125719065f1bd36480c0" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Kaunis pullo ja pakkaus on osa tuoksuelämystä. </span></figcaption></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Huomattavaa on, että niin kutsutut premium-merkkituoksut ovat nousussa. <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240318074224/https://yle.fi/a/74-20067371" role="link">Erityisesti nyt myös nuoret miehet</a> ovat kiinnostuneet kalliimmista tuoksuvaihtoehdoista, kertoo Sokoksen kauneuden valikoimapäällikkö <strong class="aw-ak79eh hgoSon yle__article__strong">Minna Bask</strong>.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Sokos ja Emotion -ketjujen tuoksukategorian kasvu on lisääntynyt erityisesti viimeisen kolmen vuoden aikana. Joulukaupassa 2023 ja nyt alkuvuodesta kasvu on ollut kaksinumeroista niin miehille kuin naisillekin suunnatuissa tuoksuissa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Harvinaisia tuoksuja ja kopioita</h2></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Suomessa kovassa nosteessa oleva tuoksubuumi saa tuulahduksia ulkomailta. Uudenlainen tuoksubisnes näkyy myös kivijalkakaupoissa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Myös syyrilaislähtöisen hajuvesikauppiaan <strong class="aw-ak79eh hgoSon yle__article__strong">Abdel Aljamalin</strong> liikeidea on ulkomaantuliainen.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Turun keskustassa sijaitsevassa pikkupuodissa on kuin astuisi tuhannen ja yhden yön sadun keskelle. Kullanhohtoisissa lasipulloissa on noin 400 erilaista tuoksuöljyä, kuten vaniljaa, ambraa, myskiä, oudia ja ruusua. Hyllyt notkuvat näyttävistä lasipulloista.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Abdel Aljamali sekoittaa tunnetusta tuoksusta kopiota:</strong></p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g bKSmmo"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20078987","@context":"https://web.archive.org/web/20240318074224/https://schema.org","video":{"@type":"VideoObject","name":"Abdel Aljamali sekoittaa tuoksut asiakkaan toiveiden mukaan","thumbnailUrl":"https://web.archive.org/web/20240318074224/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-03-14T10:57:46+02:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tippa kerrallaan Abdel Aljamali sekoittaa asiakkailleen hajuvesiä, jotka vastaavat tuoksuiltaan suurten hajuvesibrändien vastaavia. Hinta on kuitenkin jopa 90 prosenttia kaupan tuoksuja edullisempi.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Aiemmin kokkina työskennelleen Aljamalin liemet ovat vaihtuneet tuoksuöljyihin, joiden parissa hän puuhasteli jo nuorena poikana kotimaassaan Syyriassa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Asiakkaat haluavat tuoksuista usein myös omia sekoituksiaan.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Jotain harvinaista. Tuoksun, jota ei saa mistään.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Aljamali tunnistaa ilmiön, että varsinkin nuoret haluavat satsata tuoksuihin. He hakevat jotain, mihin ei normaalisti ole varaa. Tuoksuja hankitaan myös muistolahjoiksi juhliin.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">Odotettavissa rajua nousua</h2></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ennakko-odotuksista huolimatta vantaalainen olohuone ei tuoksu ruotsinlaivan kosmetiikkaosastolta.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hajuvesinäytteitä myyvä Joonas Raddah haaveilee isommasta asunnosta, jonne voisi tehdä erillisen työhuoneen. Ehkä jonain päivänä edessä on työntekijöiden palkkaamista ja liiketilan hankinta.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hän uskoo vahvasti tuoksubisnekseen.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Etenkin Suomessa käytetään vähän tuoksuja, mutta se on yllättävästi kääntynyt rajuun nousuun. Kyllä se tästä lähtee vielä isommaksi.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Raddah haistoi markkinaraon uudenlaiseen bisnekseen Suomessa:</strong></p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g bKSmmo"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20078987","@context":"https://web.archive.org/web/20240318074224/https://schema.org","video":{"@type":"VideoObject","name":"Joonas Raddah haistoi markkinaraon tuoksubisneksessä","thumbnailUrl":"https://web.archive.org/web/20240318074224/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-03-14T10:37:12+02:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Rajusta noususta kertoo se, että Raddahin liikevaihto oli vuonna 2023 noin 68 000 euroa ja nyt pelkkä alkuvuoden tulos on lähes 50 000 euroa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Nuori yrittäjä yllättyi bisneksensä suosiosta, koska lähti alun perin mukaan ”vähän läpällä”. Raddah ei ollut löytänyt vastaavaa bisnestä Suomesta ja hän halusi tarjota mahdollisuuden testailla tuoksuja ennen ostospäätöstä hankkia isompi, usein hintava hajuvesi.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Hassua, miten hyvin oma yritys on menestynyt. Sitä on kiva seurata, ja myös kaverit ovat iloisia puolestani. Mahtava fiilis.</p></div></div></section><footer class="yle__article__footer"><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><div class="aw-1r230o7 gQvSLr"><h2 class="aw-zh6d69 dMYkJU">Aiheesta enemmän: Paketissa 3 linkkiä</h2><h2 class="sc-eqUAAy dUJkWc yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240318074224/https://yle.fi/t/18-16104/fi" aria-label="Lisää artikkeleita aiheesta Nuoret" class="aw-l7odld jXfkxq">Nuoret</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240318074224/https://yle.fi/a/74-20067371" class="aw-3ocnud eBKakF">Hajuvesiä nuuhkivat pojat ilmestyivät kauppoihin – kaksi heistä kertoo, miksi</a></h3><time class="aw-4gocmc guzJZN">7.1.</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-12223586593d1fa8e98c 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-12223586593d1fa8e98c 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-12223586593d1fa8e98c 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-12223586593d1fa8e98c 1x"/><img alt="Nikita Efimov haistelee hajuvettä Lappeenrannan Sokoksen hajuvesiosastolla." src="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-12223586593d1fa8e98c" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft kcSOOZ"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240318074224/https://yle.fi/t/18-209641/fi" aria-label="Lisää artikkeleita aiheesta Sosiaalinen media" class="aw-l7odld jXfkxq">Sosiaalinen media</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240318074224/https://yle.fi/a/74-20077221" class="aw-3ocnud eBKakF">Uusi ilmiö toistuu Stockmannilla vähintään viikoittain – johtaja: ”Osalla ei käy mielessäkään, että se ei ole sallittua”</a></h3><time class="aw-4gocmc guzJZN">2.3.</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-125094165e04f99efb78 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-125094165e04f99efb78 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-125094165e04f99efb78 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-125094165e04f99efb78 1x"/><img alt="Kyltti Stockmannilla, jonka mukaan oman pullon täyttäminen tuoksutesteristä on kielletty." src="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-125094165e04f99efb78" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft kcSOOZ"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240318074224/https://yle.fi/t/18-330776/fi" aria-label="Lisää artikkeleita aiheesta Kuluttajat" class="aw-l7odld jXfkxq">Kuluttajat</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240318074224/https://yle.fi/a/74-20050853" class="aw-3ocnud eBKakF">Tonneittain ihovoiteita ja kilokaupalla valokynää – näin kosmetiikka päätyy tehtaalta houkutteleviin purnukoihin kaupan hyllylle</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-117393965097105796d2 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-117393965097105796d2 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-117393965097105796d2 2x, https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-117393965097105796d2 1x"/><img alt="Nainen pitää lasisia kosmetiikkapakkauksia käsissään kameran lähellä ja jää itse sumeaksi taustalle." src="https://web.archive.org/web/20240318074224im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-117393965097105796d2" class="aw-1l9m598 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Riskinottoa.","type":"text"},{"text":"**Katso miltä Raddahin tuoksukokoelman puolentoista tuhannen euron pullot näyttävät:**","type":"text"},{"type":"video","id":"1-68435184","programResponse":{"series":{"title":{"main":{"swe":"Yle Lounais-Suomen videot","fin":"Yle Lounais-Suomen videot"}},"image":{"cover":{"fin":{"type":"Image","id":"13-1-50836315-1622613569196","version":1710508452}},"main":{"fin":{"type":"Image","id":"13-1-50836315-1622613569195","version":1710508452}}}},"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2024-03-14T09:58:25+02:00","geoRestriction":"None","type":"Publication","id":"4-68435185","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"format":"HD","aspectRatio":"16:9","type":"VideoTrack","duration":"PT44S"},"captionTracks":[{"type":"CaptionTrack","language":"fin","kind":"hardOfHearing"}],"downloadable":false,"type":"Video","duration":"PT44S","id":"67-5cd6e52bbf414f6b82a6d0cf279beba4","available":true}}],"title":{"main":{"fin":"Hajuvesikokoelman hinnalla ostaisi uuden auton"}},"id":"1-68435184","image":{"main":{"fin":{"type":"Image","id":"13-1-68435184-1710414126317","version":1710414130}}}}},{"text":"Pieni pullollinen luksusta","level":2,"type":"heading"},{"text":"Raddah haluaa mahdollistaa asiakkailleen myös hintavat tuoksut niin, että ei tarvitse ostaa isoja, monen sadan euron pulloja. Muutamilla euroilla voi saada pienen pullollisen luksusta.","type":"text"},{"text":"Luksus on se, mitä nyt halutaan. Tämän tietää myös Stockmannin kosmetiikan kategoriapäällikkö **Tiina Elovaara**.","type":"text"},{"text":"– Kosmetiikassa erityisesti kasvanutta kiinnostusta on eksklusiivisissa tuoksubrändeissä ja niche-tuoksuista.","type":"text"},{"text":"Niche-tuoksuiksi kutsutaan sellaisia hajuvesiä, jotka ovat useimmiten pienten toimijoiden tuotteita ilman kansainvälisiä muotitaloja.","type":"text"},{"displayStyle":"normal","alt":"Eri värisiä ja kokoisia hajuvesipulloja. ","aspect":0.6666666666666666,"caption":"Kaunis pullo ja pakkaus on osa tuoksuelämystä. ","id":"39-125719065f1bd36480c0","type":"image","alts":[{"language":"fin","value":"Eri värisiä ja kokoisia hajuvesipulloja. "},{"language":"swe","value":"Parfymflaskor av olika färg och storlek på en hylla."}],"blurhash":"LOE.kb$|WUNG_4oeNGS1%NX9f5ou","tags":[{"label":[{"language":"fin","value":"hajuvedet"},{"language":"swe","value":"parfymer (skönhetsvård)"}],"extId":"18-219592"},{"label":[{"language":"fin","value":"hajuvesipullot"}],"extId":"18-119045"},{"label":[{"language":"eng","value":"Odor"},{"language":"fin","value":"tuoksu"},{"language":"swe","value":"doft"}],"extId":"18-211979"},{"label":[{"language":"fin","value":"kosmeettiset tuotteet"},{"language":"swe","value":"kosmetiska produkter"}],"extId":"18-220008"},{"label":[{"language":"eng","value":"Cosmetics Industry"},{"language":"fin","value":"kosmetiikkateollisuus"},{"language":"swe","value":"kosmetikaindustri"}],"extId":"18-110"},{"label":[{"language":"fin","value":"yrittäjyys"},{"language":"swe","value":"entreprenörskap"}],"extId":"18-219252"}],"copyright":[],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":914,"width":3648,"height":2052}},{"name":"2:3","aspect":0.67,"coordinates":{"x":0,"y":0,"width":3648,"height":5472}},{"name":"1:1","aspect":1,"coordinates":{"x":0,"y":69,"width":3648,"height":3648}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":1816,"width":3648,"height":1459}}],"height":5472,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"version":"1710490749","width":3648,"recommendedFormat":"jpg"},{"text":"– Huomattavaa on, että niin kutsutut premium-merkkituoksut ovat nousussa. [Erityisesti nyt myös nuoret miehet](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20067371) ovat kiinnostuneet kalliimmista tuoksuvaihtoehdoista, kertoo Sokoksen kauneuden valikoimapäällikkö **Minna Bask**.","type":"text"},{"text":"Sokos ja Emotion -ketjujen tuoksukategorian kasvu on lisääntynyt erityisesti viimeisen kolmen vuoden aikana. Joulukaupassa 2023 ja nyt alkuvuodesta kasvu on ollut kaksinumeroista niin miehille kuin naisillekin suunnatuissa tuoksuissa.","type":"text"},{"text":"Harvinaisia tuoksuja ja kopioita","level":2,"type":"heading"},{"text":"Suomessa kovassa nosteessa oleva tuoksubuumi saa tuulahduksia ulkomailta. Uudenlainen tuoksubisnes näkyy myös kivijalkakaupoissa.","type":"text"},{"text":"Myös syyrilaislähtöisen hajuvesikauppiaan **Abdel Aljamalin** liikeidea on ulkomaantuliainen.","type":"text"},{"text":"Turun keskustassa sijaitsevassa pikkupuodissa on kuin astuisi tuhannen ja yhden yön sadun keskelle. Kullanhohtoisissa lasipulloissa on noin 400 erilaista tuoksuöljyä, kuten vaniljaa, ambraa, myskiä, oudia ja ruusua. Hyllyt notkuvat näyttävistä lasipulloista.","type":"text"},{"text":"**Abdel Aljamali sekoittaa tunnetusta tuoksusta kopiota:**","type":"text"},{"type":"video","id":"1-68439822","programResponse":{"series":{"title":{"main":{"swe":"Yle Lounais-Suomen videot","fin":"Yle Lounais-Suomen videot"}},"image":{"cover":{"fin":{"type":"Image","id":"13-1-50836315-1622613569196","version":1710508452}},"main":{"fin":{"type":"Image","id":"13-1-50836315-1622613569195","version":1710508452}}}},"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2024-03-14T10:57:46+02:00","geoRestriction":"None","type":"Publication","id":"4-68439823","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"format":"HD","aspectRatio":"16:9","type":"VideoTrack","duration":"PT55S"},"captionTracks":[{"type":"CaptionTrack","language":"fin","kind":"hardOfHearing"}],"downloadable":false,"type":"Video","duration":"PT55S","id":"67-cacb24a0c9064002bab38c999bb79443","available":true}}],"title":{"main":{"fin":"Abdel Aljamali sekoittaa tuoksut asiakkaan toiveiden mukaan"}},"id":"1-68439822","image":{"main":{"fin":{"type":"Image","id":"39-125717565f1b9fd7b7a9","version":1710506888}}}}},{"text":"Tippa kerrallaan Abdel Aljamali sekoittaa asiakkailleen hajuvesiä, jotka vastaavat tuoksuiltaan suurten hajuvesibrändien vastaavia. Hinta on kuitenkin jopa 90 prosenttia kaupan tuoksuja edullisempi.","type":"text"},{"text":"Aiemmin kokkina työskennelleen Aljamalin liemet ovat vaihtuneet tuoksuöljyihin, joiden parissa hän puuhasteli jo nuorena poikana kotimaassaan Syyriassa.","type":"text"},{"text":"Asiakkaat haluavat tuoksuista usein myös omia sekoituksiaan.","type":"text"},{"text":"– Jotain harvinaista. Tuoksun, jota ei saa mistään.","type":"text"},{"text":"Aljamali tunnistaa ilmiön, että varsinkin nuoret haluavat satsata tuoksuihin. He hakevat jotain, mihin ei normaalisti ole varaa. Tuoksuja hankitaan myös muistolahjoiksi juhliin.","type":"text"},{"text":"Odotettavissa rajua nousua","level":2,"type":"heading"},{"text":"Ennakko-odotuksista huolimatta vantaalainen olohuone ei tuoksu ruotsinlaivan kosmetiikkaosastolta.","type":"text"},{"text":"Hajuvesinäytteitä myyvä Joonas Raddah haaveilee isommasta asunnosta, jonne voisi tehdä erillisen työhuoneen. Ehkä jonain päivänä edessä on työntekijöiden palkkaamista ja liiketilan hankinta.","type":"text"},{"text":"Hän uskoo vahvasti tuoksubisnekseen.","type":"text"},{"text":"– Etenkin Suomessa käytetään vähän tuoksuja, mutta se on yllättävästi kääntynyt rajuun nousuun. Kyllä se tästä lähtee vielä isommaksi.","type":"text"},{"text":"**Raddah haistoi markkinaraon uudenlaiseen bisnekseen Suomessa:**","type":"text"},{"type":"video","id":"1-68435266","programResponse":{"series":{"title":{"main":{"swe":"Yle Lounais-Suomen videot","fin":"Yle Lounais-Suomen videot"}},"image":{"cover":{"fin":{"type":"Image","id":"13-1-50836315-1622613569196","version":1710508452}},"main":{"fin":{"type":"Image","id":"13-1-50836315-1622613569195","version":1710508452}}}},"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2024-03-14T10:37:12+02:00","geoRestriction":"None","type":"Publication","id":"4-68435267","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"format":"HD","aspectRatio":"16:9","type":"VideoTrack","duration":"PT37S"},"captionTracks":[{"type":"CaptionTrack","language":"fin","kind":"hardOfHearing"}],"downloadable":false,"type":"Video","duration":"PT37S","id":"67-04a0efc5e7864609a307e31042c6961b","available":true}}],"title":{"main":{"fin":"Joonas Raddah haistoi markkinaraon tuoksubisneksessä"}},"id":"1-68435266","image":{"main":{"fin":{"type":"Image","id":"39-125717465f1b9fcee496","version":1710411448}}}}},{"text":"Rajusta noususta kertoo se, että Raddahin liikevaihto oli vuonna 2023 noin 68 000 euroa ja nyt pelkkä alkuvuoden tulos on lähes 50 000 euroa.","type":"text"},{"text":"Nuori yrittäjä yllättyi bisneksensä suosiosta, koska lähti alun perin mukaan ”vähän läpällä”. Raddah ei ollut löytänyt vastaavaa bisnestä Suomesta ja hän halusi tarjota mahdollisuuden testailla tuoksuja ennen ostospäätöstä hankkia isompi, usein hintava hajuvesi.","type":"text"},{"text":"– Hassua, miten hyvin oma yritys on menestynyt. Sitä on kiva seurata, ja myös kaverit ovat iloisia puolestani. Mahtava fiilis.","type":"text"},{"type":"links","links":[{"external":{"url":"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20240318074224\u002Fhttps:\u002F\u002Fyle.fi\u002Fa\u002F74-20067371"},"internal":{"id":"74-20067371"},"title":"Hajuvesiä nuuhkivat pojat ilmestyivät kauppoihin – kaksi heistä kertoo, miksi","datePublished":"2024-01-07T20:35:35+0200","subject":{"description":{"fi":"ikään liittyvä rooli","sv":"roll relaterad till ålder","en":"people below the age of full maturity","ru":null,"se":null},"exactMatch":["leiki:focus100k_na_2708","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp58671","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp48388","wikidata:Q111314161"],"updated":"2022-10-02T20:49:25+03:00","alternativeIds":["18-215646","18-35702","18-220618","18-216341","18-70","18-339671","18-206050"],"title":{"fi":"nuoret","sv":"ungdomar","en":"young people","ru":null,"se":null},"types":["MainConcept","Concept"],"id":"18-16104","contentHits":20245},"headline":{"image":{"alt":"Nikita Efimov haistelee hajuvettä Lappeenrannan Sokoksen hajuvesiosastolla.","source":"Mikko Savolainen \u002F Yle","aspect":1.7777777777777777,"id":"39-12223586593d1fa8e98c","type":"image"},"full":"Hajuvesiä nuuhkivat pojat ilmestyivät kauppoihin – kaksi heistä kertoo, miksi"}},{"external":{"url":"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20240318074224\u002Fhttps:\u002F\u002Fyle.fi\u002Fa\u002F74-20077221"},"internal":{"id":"74-20077221"},"title":"Uusi ilmiö toistuu Stockmannilla vähintään viikoittain – johtaja: ”Osalla ei käy mielessäkään, että se ei ole sallittua”","datePublished":"2024-03-02T12:28:56+0200","subject":{"description":{"fi":"media","sv":"media","en":null,"ru":null,"se":null},"exactMatch":["wikidata:Q59342815","wikidata:Q21674906","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp59395","freebase:\u002Fm\u002F0fch0p","wikidata:Q202833","leiki:focus100k_na_44493","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp55266"],"updated":"2022-10-02T21:14:58+03:00","alternativeIds":["18-3758","18-325625","18-35129","18-19328","18-1352","18-127841","18-258567"],"title":{"fi":"sosiaalinen media","sv":"sociala medier","en":null,"ru":null,"se":null},"types":["MainConcept","Concept"],"id":"18-209641","contentHits":6818},"headline":{"image":{"alt":"Kyltti Stockmannilla, jonka mukaan oman pullon täyttäminen tuoksutesteristä on kielletty.","source":"Tiina Karppi \u002F Yle","aspect":1,"caption":"Hajuvesiosaston kyltti opastaa asiakkaita oikeanlaisessa testerien käytössä.","id":"39-125094165e04f99efb78","type":"image"},"full":"Uusi ilmiö toistuu Stockmannilla vähintään viikoittain – johtaja: ”Osalla ei käy mielessäkään, että se ei ole sallittua”"}},{"external":{"url":"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20240318074224\u002Fhttps:\u002F\u002Fyle.fi\u002Fa\u002F74-20050853"},"internal":{"id":"74-20050853"},"title":"Tonneittain ihovoiteita ja kilokaupalla valokynää – näin kosmetiikka päätyy tehtaalta houkutteleviin purnukoihin kaupan hyllylle","datePublished":"2023-09-21T11:30:35+0300","subject":{"description":{"fi":"ihmisryhmä, joka on tuotteen tai palvelun loppukäyttäjä","sv":"person eller grupp somär slutanvändare av en vara eller tjänst","en":null,"ru":null,"se":null},"exactMatch":["freebase:\u002Fm\u002F025_b","wikidata:Q22855"],"updated":"2022-11-03T07:57:07+02:00","alternativeIds":[],"title":{"fi":"kuluttajat","sv":"konsumenter","en":null,"ru":null,"se":null},"types":["MainConcept","Concept"],"id":"18-330776","contentHits":247,"imageId":"13-18-330776-1"},"headline":{"image":{"aspect":1.78125,"alt":"Nainen pitää lasisia kosmetiikkapakkauksia käsissään kameran lähellä ja jää itse sumeaksi taustalle.","source":"Mikko Kilpinen \u002F Yle","id":"39-117393965097105796d2","type":"image"},"video":{"id":"1-66754372","type":"video"},"full":"Tonneittain ihovoiteita ja kilokaupalla valokynää – näin kosmetiikka päätyy tehtaalta houkutteleviin purnukoihin kaupan hyllylle"}}]}],"subjects":[{"description":{"fi":"organisaatiot (järjestelmät)","sv":"organisationer (samhälleliga system)","en":"","ru":null,"se":null},"exactMatch":["freebase:\u002Fm\u002F03bxgrp","wikidata:Q783794","freebase:\u002Fm\u002F09s1f","wikidata:Q4830453","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp35011"],"updated":"2022-10-02T21:31:34+03:00","alternativeIds":["18-273","18-143025","18-205912","18-20188","18-110204","18-206240","18-262870"],"title":{"fi":"yritykset","sv":"företag","en":null,"ru":null,"se":null},"types":["MainConcept","Concept"],"id":"18-215090","contentHits":4208},{"description":{"fi":"sisäiset ominaisuudet","sv":"inre egenskaper","en":"An odor or odour or fragrance is caused by one or more volatilized chemical compounds, generally at a very low concentration, that humans or other animals perceive by the sense of olfaction. Odors are also commonly called scents, which can refer to both pleasant and unpleasant odors. The terms fragrance and aroma are used primarily by the food and cosmetic industry to describe a pleasant odor, and are sometimes used to refer to perfumes. In contrast, malodor, stench, reek, and stink are used specifically to describe unpleasant odor. The term smell is used for both pleasant and unpleasant odors.\nIn the United Kingdom, odour refers to scents in general. In the United States and for many non-native English speakers around the world, odor generally has a negative connotation, as a synonym for stink; on the other hand, scent or aroma are used by those people to indicate \"pleasant smells\".","ru":null,"se":null},"exactMatch":["freebase:\u002Fm\u002F01jqkv","wikidata:Q485537","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp18189"],"updated":"2019-03-06T15:18:52+02:00","alternativeIds":["18-212065","18-142376","18-1788","18-123104"],"title":{"fi":"tuoksu","sv":"doft","en":"Odor","ru":null,"se":null},"types":["Concept"],"id":"18-211979","contentHits":59},{"description":{"fi":"aine","sv":"materia","en":"","ru":null,"se":null},"exactMatch":["leiki:focus100k_na_16554","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp36219"],"updated":"2016-09-22T14:44:47+03:00","alternativeIds":["18-36260","18-13022"],"title":{"fi":"hajuvedet","sv":"parfymer (skönhetsvård)","en":null,"ru":null,"se":null},"types":["Concept"],"id":"18-219592","contentHits":145},{"description":{"fi":"Maku- ja tuoksuteollisuus","sv":"Smaken och doftindustrin","en":null,"ru":null,"se":null},"exactMatch":["leiki:focus100k_na_1091864"],"updated":"2019-03-01T15:10:54+02:00","alternativeIds":[],"title":{"fi":"Hajuvesiteollisuus","sv":"Parfymindustrin","en":"Perfume Industry","ru":null,"se":null},"types":["Concept"],"id":"18-293646","contentHits":20},{"description":{"fi":"kemianteollisuus","sv":"kemisk industri","en":null,"ru":null,"se":null},"exactMatch":["leiki:focus100k_na_15392","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp6933","leiki:focus100k_na_30882"],"updated":"2020-06-27T20:59:36+03:00","alternativeIds":["18-44628","18-45820"],"title":{"fi":"kosmetiikkateollisuus","sv":"kosmetikaindustri","en":"Cosmetics Industry","ru":null,"se":null},"types":["Concept"],"id":"18-110","contentHits":203},{"description":{"fi":"tiedollinen luonti","sv":"informationsrelaterat skapande","en":"","ru":null,"se":null},"exactMatch":["finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp33015"],"updated":"2016-09-22T13:13:54+03:00","alternativeIds":["18-7993"],"title":{"fi":"yritystoiminta","sv":"företagsverksamhet","en":null,"ru":null,"se":null},"types":["Concept"],"id":"18-215376","contentHits":1870},{"description":{"fi":"kaupunki Uudellamaalla, lähellä Suomenlahden rannikkoa. 31. tammikuuta 2016 Vantaan väkiluku oli 215 022 asukasta. Vantaa on pääkaupunkiseudun kunta, jonka naapurikunnat ovat pohjoisessa Tuusula ja Kerava, idässä Sipoo, etelässä Helsinki, lännessä Espoo ja luoteessa Nurmijärvi.","sv":"stad i landskapet Nyland i Finland. Staden har fått sitt namn av Vanda å, som flyter söderut genom staden mot Gammelstadsforsen i Helsingfors. Vanda stad är med sina 214 000 invånare den fjärde största staden i Finland, och staden ingår i huvudstadsregionen. Vanda stads språkliga status är tvåspråkig med finska som majoritetsspråk och svenska (2,8 %) som minoritetsspråk.","en":"","ru":null,"se":null},"exactMatch":["leiki:focus100k_na_4189","wikidata:Q127623","freebase:\u002Fm\u002F0blf3","leiki:focus100k_na_624923","leiki:focus100k_na_69181","leiki:focus100k_na_624763","leiki:focus100k_na_614393","leiki:focus100k_na_624883","wikidata:Q24339994"],"updated":"2017-03-30T17:07:07+03:00","alternativeIds":["18-45423","18-36713","18-136028","18-229015","18-221434","18-91682","18-105810","18-5333","18-236319","18-185725"],"title":{"fi":"Vantaa","sv":"Vanda","en":null,"ru":null,"se":null},"types":["Concept","Place"],"id":"18-194989","contentHits":6972},{"description":{"fi":"Suomen kaupunki ja Varsinais-Suomen maakunnan keskus, joka sijaitsee Aurajoen suulla Saaristomeren rannikolla. Turun naapurikunnat ovat Aura, Kaarina, Lieto, Parainen, Mynämäki, Naantali, Nousiainen, Pöytyä, Raisio ja Rusko. Kunnan asukasluku on 186 191.","sv":"stad och kommun i landskapet Egentliga Finland. Åbo med sina 182 250 invånare är Finlands sjätte största stad. Stadens språkliga status är tvåspråkig med finska som majoritetsspråk. Åbo är Finlands äldsta stad.","en":"","ru":null,"se":null},"exactMatch":["leiki:focus100k_na_628963","leiki:focus100k_na_226782","leiki:focus100k_na_537862","leiki:focus100k_na_83961","freebase:\u002Fm\u002F0c_zx","leiki:focus100k_na_4045","leiki:focus100k_na_226792","wikidata:Q24308409","leiki:focus100k_na_226832","wikidata:Q38511","leiki:focus100k_na_628983","leiki:focus100k_na_226842","leiki:focus100k_na_226762"],"updated":"2017-03-30T15:24:45+03:00","alternativeIds":["18-95079","18-3634","18-120038","18-44471","18-150037","18-65986","18-42266","18-174699","18-109357","18-73389","18-83246","18-166440","18-231891","18-42854"],"title":{"fi":"Turku","sv":"Åbo","en":null,"ru":null,"se":null},"types":["Concept","Place"],"id":"18-176134","contentHits":27461},{"description":{"fi":"Varsinais-Suomi (ruots. Egentliga Finland) on Suomen maakunta, joka sijaitsee Saaristomeren rannikolla ja saarissa. Maakunta koostuu Loimaan, Salon, Turun, Vakka-Suomen ja Turunmaan seutukunnista. 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