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<!DOCTYPE html> <html dir="ltr" lang="en-US"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://ma.tt/2011/09/","20120118211337","https://web.archive.org/","web","/_static/", "1326921217"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <title>September — 2011 — Matt Mullenweg</title> <link rel="icon" type="image/vnd.microsoft.icon" href="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/blog-content/themes/matt2010/favicon.png"/> <link rel="profile" href="http://www.w3.org/1999/xhtml/vocab"/> <link rel="stylesheet" href="https://web.archive.org/web/20120118211337cs_/http://s.ma.tt/blog-content/themes/matt2010/style.css?39" type="text/css" media="screen"/> <link rel="pingback" href="http://ma.tt/blog/xmlrpc.php"/> <link rel="prefetch" href="https://web.archive.org/web/20120118211337/http://s.ma.tt/blog-content/themes/matt2010/images/subhover.png"/>   <link rel="alternate" type="application/rss+xml" title="Matt Mullenweg » Feed" href="https://web.archive.org/web/20120118211337/http://ma.tt/feed/"/> <link rel="alternate" type="application/rss+xml" title="Matt Mullenweg » Comments Feed" href="https://web.archive.org/web/20120118211337/http://ma.tt/comments/feed/"/> <link rel="stylesheet" id="wp-pointer-css" href="https://web.archive.org/web/20120118211337cs_/http://ma.tt/blog/wp-includes/css/wp-pointer.css?ver=3.4-alpha-19719" type="text/css" media="all"/> <link rel="stylesheet" id="sharedaddy-css" href="https://web.archive.org/web/20120118211337cs_/http://ma.tt/blog-content/plugins/jetpack/modules/sharedaddy/sharing.css?ver=3.4-alpha-19719" type="text/css" media="all"/> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://s.ma.tt/blog/wp-includes/js/jquery/jquery.js?ver=1.7.1"></script> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://platform.twitter.com/anywhere.js?id=mNXz7Zi8DGjWMBqUJf5ZbA&v=1"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://ma.tt/blog/xmlrpc.php?rsd"/> <meta name="generator" content="WordPress 3.4-alpha-19719"/> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://s.ma.tt/photos/suggest.js"></script> <link rel="stylesheet" href="https://web.archive.org/web/20120118211337cs_/http://s.ma.tt/photos/suggest.css"/> <script type="text/javascript">  </script> <meta property="og:image" content="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/blog-content/themes/matt2010/images/mattbio.png"/> <link rel="image_src" href="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/blog-content/themes/matt2010/images/mattbio.png"/> <meta property="og:description" content="Matt Mullenweg is one of PC World's Top 50 People on the Web, Inc.com's 30 under 30, and Business Week's 25 Most Influential People on the Web."/> <meta property="og:site_name" content="Matt Mullenweg"/> <meta property="fb:app_id" content="108620355851699"/> <meta property="og:locale" content="en_US"/> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://s.ma.tt/blog/wp-includes/wlwmanifest.xml"/> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://s.gravatar.com/js/gprofiles.js?ver=e"></script> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://ma.tt/blog/wp-includes/js/jquery/ui/jquery.ui.widget.min.js?ver=1.8.16"></script> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://ma.tt/blog/wp-includes/js/jquery/ui/jquery.ui.position.min.js?ver=1.8.16"></script> <script type="text/javascript"> /* <![CDATA[ */ var wpPointerL10n = {"dismiss":"Dismiss"}; 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This is not a VIP deal or anything, it’s just a free blog on WP.com which <a href="https://web.archive.org/web/20120118211337/http://dentedreality.com.au/">Beau</a> noticed from their press release. I’m guessing they just wanted a quick and easy way to make a functional and beautiful website, which is kind of the whole idea of WordPress. <img src="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/blog/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley"/> </p> <div style="clear:both;"></div> </div> <div class="post-39320 post type-post status-publish format-aside hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Vanity Fair’s Next Establishment" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/vanity-fairs-next-establishment/#comments"> <span class="count">1</span> </a> <p>I was fortunate enough to be put on <a href="https://web.archive.org/web/20120118211337/http://www.vanityfair.com/business/new-establishment/2011/next-establishment-201110">Vanity Fair’s Next Establishment list</a> with a variety of cool people.</p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-27T05:33:23+00:00"> <span class="month">Sep</span><br/> <span class="day">27</span> </abbr> </div> <div class="post-39297 post type-post status-publish format-quote hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Own Your Digital Home" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/own-your-digital-home/#comments"> <span class="count">4</span> </a> <div class="blockquote"><blockquote><p>Now, more and more of the computing power we use comes from a CPU across the Internet. We no longer own our digital homes. Instead, we live rent-free with our parents.</p></blockquote></div> <p><a href="https://web.archive.org/web/20120118211337/http://www.theatlantic.com/technology/archive/2011/09/the-clouds-my-mom-cleaned-my-room-problem/245648/">The Clouds My-Mom-Cleaned-My-Room Problem by Alexis Madrigal</a>.</p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-25T00:00:44+00:00"> <span class="month">Sep</span><br/> <span class="day">25</span> </abbr> </div> <div class="post-39438 post type-post status-publish format-gallery hentry category-gallery entry-content"> <a class="entry-comment-count" title="Comments on WordCamp Bulgaria" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/wordcamp-bulgaria/#comments"> <span class="count">2</span> </a> <div class="img-container"> <a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/wordcamp-bulgaria/"> <img width="250" height="166" src="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/files/2011/09/MCM_3153-250x166.jpg" class="attachment-matt2010-gallery-thumbnail" alt="MCM_3153" title="MCM_3153"/> </a> </div> <h2 class="entry-title"><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/wordcamp-bulgaria/">WordCamp Bulgaria</a></h2> <div class="img-text"> <p>WordCamp Sofia in Bulgaria, dinner, after-party.</p> <p>This album contains <strong>44 items</strong>.</p> </div> <br style="clear:both;"/><br/><br/> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-23T00:00:25+00:00"> <span class="month">Sep</span><br/> <span class="day">23</span> </abbr> </div> <div class="post-39325 post type-post status-publish format-gallery hentry category-gallery entry-content"> <a class="entry-comment-count" title="Comments on Webfest and Budva" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/webfest-and-budva/#comments"> <span class="count">0</span> </a> <div class="img-container"> <a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/webfest-and-budva/"> <img width="250" height="166" src="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/files/2011/09/MCM_2514-250x166.jpg" class="attachment-matt2010-gallery-thumbnail" alt="MCM_2514" title="MCM_2514"/> </a> </div> <h2 class="entry-title"><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/webfest-and-budva/">Webfest and Budva</a></h2> <div class="img-text"> <p>Webfest.me conference, dinner at Sveti Stefan, walking through old city in Budva, and after-party.</p> <p>This album contains <strong>77 items</strong>.</p> </div> <br style="clear:both;"/><br/><br/> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-22T00:00:59+00:00"> <span class="month">Sep</span><br/> <span class="day">22</span> </abbr> </div> <div class="post-39299 post type-post status-publish format-gallery hentry category-gallery entry-content"> <a class="entry-comment-count" title="Comments on Arriving in Montenegro" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/arriving-in-montenegro/#comments"> <span class="count">4</span> </a> <div class="img-container"> <a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/arriving-in-montenegro/"> <img width="250" height="166" src="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/files/2011/09/MCM_2500-250x166.jpg" class="attachment-matt2010-gallery-thumbnail" alt="Fisherman" title="MCM_2500"/> </a> </div> <h2 class="entry-title"><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/arriving-in-montenegro/">Arriving in Montenegro</a></h2> <div class="img-text"> <p>Driving from Dubrovnik, Croatia to Budva, Montenegro.</p> <p>This album contains <strong>7 items</strong>.</p> </div> <br style="clear:both;"/><br/><br/> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-21T11:13:03+00:00"> <span class="month">Sep</span><br/> <span class="day">21</span> </abbr> </div> <div class="post-39292 post type-post status-publish format-aside hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on 40% of Time Traffic" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/40-of-time-traffic/#comments"> <span class="count">2</span> </a> <p><a href="https://web.archive.org/web/20120118211337/http://publisherblog.automattic.com/2011/09/21/time-com-verticals-wordpress-com-vip/">At least 40% of TIME.com traffic is going through WordPress</a>, probably more when you add up the non-vertical sites. Bummer they never mention WordPress in <a href="https://web.archive.org/web/20120118211337/http://paidcontent.org/article/419-time.com-vertical-strategy-downplays-the-brand-to-deliver-more-traffic-/">the original article</a>.</p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-19T19:23:56+00:00"> <span class="month">Sep</span><br/> <span class="day">19</span> </abbr> </div> <div class="post-39282 post type-post status-publish format-standard hentry category-essays entry-content"> <a class="entry-comment-count" title="Comments on Why Your Company Should Have a Creed" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/automattic-creed/#comments"> <span class="count">45</span> </a> <h2 class="entry-title"><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/automattic-creed/">Why Your Company Should Have a Creed</a></h2> <p class="entry-filed">Filed under: <span class="entry-categories"><a href="https://web.archive.org/web/20120118211337/http://ma.tt/category/essays/" title="View all posts in Essays" rel="category tag">Essays</a></span></p> <p class="entry-tagged"><span class="entry-tags"></span></p> <div class="double-dashed"></div> <p>Does your company have a creed? Twice a year, <a href="https://web.archive.org/web/20120118211337/http://www.trueventures.com/">True Ventures</a> (one of <a href="https://web.archive.org/web/20120118211337/http://automattic.com/">Automattic’s</a> investors) organizes an event called Founders’ Camp, a one-day conference for the founders and CEOs of companies in their portfolio. The latest was held in the Automattic Lounge at Pier 38 in San Francisco (<a href="https://web.archive.org/web/20120118211337/http://matt.wordpress.com/2011/09/16/mayor-edwin-lee-in-our-office-saying-how-unsafe-it-is-to-be-here/">it could be the last</a>).</p> <p>There was an interesting conversation led by <a href="https://web.archive.org/web/20120118211337/http://bandcamp.com/">Ethan Diamond</a>, <a href="https://web.archive.org/web/20120118211337/http://about.me/alexbard">Alex Bard</a>, <a href="https://web.archive.org/web/20120118211337/http://howardlindzon.com/">Howard Lindzon</a>, and <a href="https://web.archive.org/web/20120118211337/http://www.nosoapradio.org/">Narendra Rocherolle</a> on the importance of culture in an organization and how it gets formed. Despite its importance, “culture” is one of those fuzzy things that’s difficult for many founders, especially men, to discuss earnestly. Even though I have extremely strong opinions about company culture, I find it feels “corny” to talk about it directly. Nevertheless, as part of the discussion, I shared the following practical example from Automattic about something we did to codify and share our values.</p> <p><em>It started innocently enough</em> — someone copied me when they emailed their paperwork to accept a job offer. For the first time in a while I looked at the offer letter and realized that it read like a bad generic legal template: no branding; terrible typography; the most important information (start date, salary, stock options) buried under a sea of text; and, worst of all, it was being sent out in .docx format (especially embarrassing for a company whose foundation is Open Source). The offer didn’t reflect who we were, how we worked, and certainly not how we thought about design and user experience.</p> <p><a href="https://web.archive.org/web/20120118211337/http://nickmomrik.com/">Nick</a> and <a href="https://web.archive.org/web/20120118211337/http://mattnt.com/">MT</a> of the Janitorial team at Automattic designed new documents and worked out a clever way to have a web form on our intranet generate the pages as HTML. It has some extra goodies like vector signatures. Anybody sending a contract or offer can create a PDF out of that web page, and email the document out to the recipient. Everything is logged and tracked. (As a bonus our legal templates for employees and contractors are now tracked in SVN along with the rest of our code.)</p> <p>Finally, as a hack to introduce new folks to our culture, we put a beta “Automattic Creed”, basically a statement of things important to us, written in the first person. We put it after the legal gobbledygook and before the signature area; if you chose to accept the offer, you’d sign your name next to the values before starting work. This seemed like a powerful statement and might affect people’s perceptions in the same way that <a href="https://web.archive.org/web/20120118211337/http://hbswk.hbs.edu/item/6728.html">putting signatures at the top of forms increases honesty</a>.</p> <p>That was around the beginning of May last year, and everyone who has joined since then (about half the company) has gotten the creed in their offer letter. The feedback from the beta was excellent and later that same month we added the creed to the home page of our Automattic Field Guide (our internal reference site), where it still lives today with a link to a recent discussion about what the creed means in practice.</p> <p>Adding the creed before the signature block ended up being an easy change that had a big impact on the company.</p> <p>A fair number of founders at the event have asked what the creed is. If you’re curious here it is (as of September 19<sup>th</sup>, 2011):</p> <div class="blockquote"><blockquote><p>I will never stop learning. I won’t just work on things that are assigned to me. I know there’s no such thing as a status quo. I will build our business sustainably through passionate and loyal customers. I will never pass up an opportunity to help out a colleague, and I’ll remember the days before I knew everything. I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation. I will communicate as much as possible, because it’s the oxygen of a distributed company. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day. Given time, there is no problem that’s insurmountable.</p></blockquote></div> <p>I’m sure that it will evolve in the future, just as Automattic and WordPress will. If you’re building a startup or any sort of organization, take a few moments to reflect on the <strong>qualities that the people you most enjoy working with embody</strong> and the <strong>user experience</strong> of new people joining your organization, from the offer letter to their first day.</p> <p>Of course if you’d like to see the above in an offer letter, consider <a href="https://web.archive.org/web/20120118211337/http://automattic.com/work-with-us/">applying for Automattic</a>.</p> <p>If you write a creed for your company or non-profit after reading this, please leave it in the comments!</p> <div style="clear:both;"></div> </div> <div class="post-39279 post type-post status-publish format-quote hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Silicon Valleys Rental Boom" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/silicon-valleys-rental-boom/#comments"> <span class="count">2</span> </a> <div class="blockquote"><blockquote><p>It’s not only about the money, says Matt Mullenweg, a techie who helped create the popular WordPress blogging software and has invested in Getaround. Some of this is about “my generation’s desire to conserve resources and make better use of what we have to leave the world a better place for our children.”</p></blockquote></div> <p><a href="https://web.archive.org/web/20120118211337/http://www.thedailybeast.com/newsweek/2011/09/18/silicon-valley-s-rental-boom.html">Silicon Valleys Rental Boom on The Daily Beast</a> by <a href="https://web.archive.org/web/20120118211337/http://realdanlyons.com/">Dan Lyons</a>.</p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-18T12:08:59+00:00"> <span class="month">Sep</span><br/> <span class="day">18</span> </abbr> </div> <div class="post-39276 post type-post status-publish format-link hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Design at Amazon" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/design-at-amazon/#comments"> <span class="count">11</span> </a> <p>Amazon is hiring designers and <a href="https://web.archive.org/web/20120118211337/http://www.designamazon.com/">using WordPress to do so</a>. <ins>Update: Site is down, anyone know what happened? I wonder if it wasn’t meant to be public.</ins> <ins datetime="2011-09-22T11:55:29+00:00">Update 2: Now it’s back.</ins></p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-16T17:32:24+00:00"> <span class="month">Sep</span><br/> <span class="day">16</span> </abbr> </div> <div class="post-39272 post type-post status-publish format-link hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Theme Code Matters" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/theme-code-matters/#comments"> <span class="count">0</span> </a> <p><a href="https://web.archive.org/web/20120118211337/http://themeshaper.com/2011/09/13/your-themes-code-matters-too/">Theme Code Matters, Too</a> on Themeshaper.</p> <div style="clear:both;"></div> </div> </article><article> <div class="datedot"> <abbr class="published" title="2011-09-02T11:40:11+00:00"> <span class="month">Sep</span><br/> <span class="day">2</span> </abbr> </div> <div class="post-39010 post type-post status-publish format-link hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Defending the Status Quo" href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/defending-the-status-quo/#comments"> <span class="count">8</span> </a> <p>Seth Godin: <a href="https://web.archive.org/web/20120118211337/http://sethgodin.typepad.com/seths_blog/2011/08/the-warning-signs-of-defending-the-status-quo.html">The warning signs of defending the status quo</a>. <cite>Hat tip: <a href="https://web.archive.org/web/20120118211337/http://andrewspittle.net/">Andrew Spittle</a>.</cite></p> <div style="clear:both;"></div> </div> </article> </section> <aside> <ul> <li class="widget-container about-box"> <div id="mattbio"> <img src="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/blog-content/themes/matt2010/images/frame1.png"/> </div> <h3 class="widget-title">Matt Mullenweg</h3> <p class="text">is one of PC World’s Top 50 People on the Web, Inc.com’s 30 under 30, Business Week’s 25 Most Influential People on the Web, and Vanity Fair’s Next Establishment. He’s on <a href="https://web.archive.org/web/20120118211337/http://twitter.com/photomatt">Twitter</a> and <a href="https://web.archive.org/web/20120118211337/http://facebook.com/matt.mullenweg">Facebook</a>.</p> <p><a class="link" href="https://web.archive.org/web/20120118211337/http://ma.tt/about/">More ></a></p> </li> <li class="widget-container random-photo"> <h3 class="widget-title">Random Photo</h3> <div style="width:187px; height: 124px; background-image:url(https://web.archive.org/web/20120118211337im_/http://s.ma.tt/files/2009/07/MCM_2993-200x150c.jpg)" class="randsidebar"> <a href="https://web.archive.org/web/20120118211337/http://ma.tt/2009/07/africa-ulusaba/mcm_2993/#image"> <img src="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/blog-content/themes/matt2010/images/frame1.png" width="196" height="141"/> </a> </div> <br/> <p><a class="link" href="https://web.archive.org/web/20120118211337/http://ma.tt/random-photos/">More Random ></a></p> </li> <li class="widget-container twitter-photomatt"> <h3 class="widget-title">@photomatt</h3> <div id="twitter_update_list"></div> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://s.ma.tt/blog-content/themes/matt2010/js/twitter.js?39"></script> <script type="text/javascript" src="https://web.archive.org/web/20120118211337js_/http://api.twitter.com/1/statuses/user_timeline.json?callback=twitterCallback2&screen_name=photomatt&count=3&include_rts=1"></script> <br/> <p><a class="link" href="https://web.archive.org/web/20120118211337/http://twitter.com/photomatt/">Follow me on Twitter ></a></p> </li> <li class="widget-container recent-essays"> <h3 class="widget-title">Recent Essays</h3> <ul> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/10/whats-next-for-apple/">What’s Next for Apple </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2011/09/automattic-creed/">Why Your Company Should Have a Creed </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2010/11/one-point-oh/">1.0 Is the Loneliest Number </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2010/09/wordpress-trademark/">A New Home for the WordPress Trademark </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2010/06/headers-of-twenty-ten/">The Headers of Twenty Ten </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2010/02/i-miss-school/">I Miss School </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2009/08/starting-a-bank/">Starting a Bank </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2009/08/kill-your-community/">6 Steps to Kill Your Community </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2009/07/headphone-recommendations/">Best Headphone Recommendations </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20120118211337/http://ma.tt/2009/07/not-lonely-at-all/">Not Lonely at All </a><br/> </li> </ul> </li> <li class="widget-container projects"> <h3 class="widget-title">Projects</h3> <img src="https://web.archive.org/web/20120118211337im_/http://s.ma.tt/blog-content/themes/matt2010/images/projectslogos.png" usemap="#projectsmap"/> <map name="projectsmap"> <area shape="rect" coords="0,0,188,24" href="https://web.archive.org/web/20120118211337/http://automattic.com/" alt="Automattic"/> <area shape="rect" coords="0,31,54,90" href="https://web.archive.org/web/20120118211337/http://wordpress.org/" 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