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grid-container container hfeed" id="page"> <div class="site-content" id="content"> <div class="content-area" id="primary"> <main class="site-main" id="main"> <article id="post-861" class="post-861 post type-post status-publish format-standard hentry category-podcast-episodes category-guides" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h1 class="entry-title" itemprop="headline">2021 Podcast Stats & Facts (New Research From Apr 2021)</h1><div class="gb-container gb-container-02b20449 inline-post-meta-area"><div class="gb-inside-container"> <div class="gb-headline gb-headline-9146a1e3 gb-headline-text">By Ross Winn</div> <div class="gb-headline gb-headline-13a16b37 gb-headline-text">Updated <time class="entry-date updated-date" datetime="2021-12-28T10:35:54-07:00">December 28, 2021</time></div> </div></div> <p style="font-size:12.5px"><em>Disclosure: Links to other sites may be affiliate links that generate us a small commission at no extra cost to you.</em></p> </header> <div class="entry-content" itemprop="text"> <p><em>Updated stats: Edison Research Infinite Dial 2020 released March 19th, 2020. Q1 2018 report from Nielsen came out March 20, 2018. Total number of podcasts & episodes on Apple Podcasts updated April 2021. </em></p> <p>As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape.</p> <p>There is both an infographic (with embed code) and a Pinterest image for your sharing needs as well!</p> <p>Also, a common question is <strong>“how many podcasts are there?”</strong> and most of the data out there is outdated, but we have an accurate method for determining the number of shows – and it’s currently over <strong>2,000,000</strong>.</p> <p>There are also over <strong>48 million</strong> episodes as of April 2021.</p> <p>To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June.</p> <p>An article published April 25, 2018, by <a href="https://www.fastcompany.com/40563318/apples-podcasts-just-topped-50-billion-all-time-downloads-and-streams" target="_blank" rel="noopener noreferrer">FastCompany</a> states there are:</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Over 525,000 <em>active</em> shows and over 18.5 million episodes</p></blockquote> <p>And an article by <a href="http://variety.com/2018/biz/news/podcasts-film-tv-development-1202684555/" target="_blank" rel="noopener noreferrer">Variety</a> back in Feb 2018 said:</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>Apple Podcasts … features more than 500,000 active podcasts, including content in more than 100 languages.</p></blockquote> <p>It’s no surprise that those numbers are climbing daily.</p> <p><em>Want to start your own podcast? Check out some of the <a href="https://www.podcastinsights.com/best-podcast-hosting/">best podcast hosting companies</a> and our <a href="https://www.podcastinsights.com/start-a-podcast/">guide to starting a podcast</a>. Then take it to the next level by <a href="https://www.podcastinsights.com/start-a-wordpress-blog/">starting a WordPress blog</a> using one of the <a href="https://www.podcastinsights.com/best-wordpress-hosting/">best WordPress hosting sites</a>.</em></p> <p><em>If you’re looking for podcast stats & analytics for your podcast, check out <a href="https://www.podcastinsights.com/blubrry-stats" target="_blank" rel="nofollow noopener noreferrer">Blubrry Statistics here</a>.</em></p> <span id="more-861"></span> <h2 class="wp-block-heading">Podcast Listener Stats (USA)</h2> <h3 class="wp-block-heading">Demographics</h3> <div class="wp-block-image size-full wp-image-2694"><figure class="aligncenter"><picture><source data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans.webp 660w,https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans-300x150.webp 300w" sizes="(max-width: 660px) 100vw, 660px" type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20660%20331'%3E%3C/svg%3E" height="331" width="660" data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans.png 660w, https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans-300x150.png 300w" data-lazy-sizes="(max-width: 660px) 100vw, 660px" class="wp-image-2694 sp-no-webp" alt="50% of all homes are podcast fans" fetchpriority="high" decoding="async" data-lazy-src="https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans.png" ><noscript><img src="https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans.png" height="331" width="660" srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans.png 660w, https://www.podcastinsights.com/wp-content/uploads/2017/07/50-percent-of-homes-are-podcast-fans-300x150.png 300w" sizes="(max-width: 660px) 100vw, 660px" class="wp-image-2694 sp-no-webp" alt="50% of all homes are podcast fans" fetchpriority="high" decoding="async" ></noscript> </picture><figcaption>Credit: Nielsen Q3 2017 Podcast Insights</figcaption></figure></div> <ul class="wp-block-list"><li><span style="font-weight: 400;">75% of the US population is familiar with the term “podcasting” – up from 70% in 2019 (Infinite Dial 2020)</span></li><li>50% of all US <strong>homes</strong> are podcast fans (Nielsen, Aug 2017)</li><li><span style="font-weight: 400;"><strong>55% (155 million) of the US population</strong> has listened to a podcast – up from 51% in 2019 (Infinite Dial 20)</span></li><li><span style="font-weight: 400;">37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20)</span></li><li><span style="font-weight: 400;">24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20)</span></li><li>16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)</li><li><span style="font-weight: 400;">51% of podcast listeners are male – same as US population (Infinite Dial 20)</span></li><li><span style="font-weight: 400;">45% of </span><b>monthly</b><span style="font-weight: 400;"> podcast listeners have household income <strong>over $75K</strong> – vs 35% for the total population</span></li><li><span style="font-weight: 400;">27% of US podcast listeners have a 4-year college degree – vs 19% for US pop</span></li><li>63% of podcast listeners are <strong>white</strong> – vs 58% for US pop (Infinite Dial 20)</li><li>Age of monthly podcast listeners versus US population (Infinite Dial 20): <ul> <li>12-34: 48% (vs 37%)</li> <li>35-54: 32% (vs 40%)</li> <li>55+: 20% (vs 23%)</li> </ul> </li></ul> <h3 class="wp-block-heading">Where, What, When, How</h3> <div class="wp-block-image wp-image-6025 size-full"><figure class="aligncenter"><picture><source data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020.webp 660w,https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020-300x248.webp 300w" sizes="(max-width: 660px) 100vw, 660px" type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20660%20545'%3E%3C/svg%3E" height="545" width="660" data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020.jpg 660w, https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020-300x248.jpg 300w" data-lazy-sizes="(max-width: 660px) 100vw, 660px" class="wp-image-6025 sp-no-webp" alt="Podcast listening location: heavy users versus light users" decoding="async" data-lazy-src="https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020.jpg" ><noscript><img src="https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020.jpg" height="545" width="660" srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020.jpg 660w, https://www.podcastinsights.com/wp-content/uploads/2017/07/nielsen-podcast-listening-location-2020-300x248.jpg 300w" sizes="(max-width: 660px) 100vw, 660px" class="wp-image-6025 sp-no-webp" alt="Podcast listening location: heavy users versus light users" decoding="async" ></noscript> </picture><figcaption>Credit: Nielsen Podcast Listener Buying Power Database</figcaption></figure></div> <ul class="wp-block-list"><li><span style="font-weight: 400;">49% of podcast listening is done at <strong>home</strong>, down from 51% in 2017</span></li><li><span style="font-weight: 400;">22% listen while <strong>driving</strong> (in a vehicle), same as 2017</span></li><li><span style="font-weight: 400;">Podcast listeners </span><b>subscribe</b><span style="font-weight: 400;"> to an average of </span><b>6 shows </b>in the last week (Infinite Dial 20)</li><li><span style="font-weight: 400;">Podcast listeners listen to an average of <strong>7 different shows</strong> per week, up from 5 in 2017</span></li><li><span style="font-weight: 400;">80% listen to </span><b>all </b><span style="font-weight: 400;">or</span><b> most of</b><span style="font-weight: 400;"> each episode, down from 86% in 2017</span></li><li><span style="font-weight: 400;">Podcast listening on a </span><a href="https://www.podcastinsights.com/best-music-production-desktop-computers/"><b>computer</b></a><span style="font-weight: 400;"> went up from 29% to 31% (smartphone listening went from 71% to 69% respectively)</span></li><li>19% of listeners increase the speed (listen faster)</li><li><span style="font-weight: 400;">65% of monthly podcast listeners have been listening for </span><b>less than 3 years</b></li><li><b>Comedy</b><span style="font-weight: 400;"> is the most popular podcasting genre, followed by </span><b>education</b><span style="font-weight: 400;"> and </span><b>news</b></li></ul> <h3 class="wp-block-heading">Social, Tech & Behavior</h3> <div class="wp-block-image wp-image-2688 size-full"><figure class="aligncenter"><picture><source data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/smartphones-drive-podcast-usage-e1521825388731.avif " type="image/avif"><source data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/smartphones-drive-podcast-usage-e1521825388731.webp " type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20419'%3E%3C/svg%3E" height="419" width="600" class="wp-image-2688 sp-no-webp" alt="chart of podcast listening by device from 2014-2017" decoding="async" data-lazy-src="https://www.podcastinsights.com/wp-content/uploads/2017/07/smartphones-drive-podcast-usage-e1521825388731.png" ><noscript><img src="https://www.podcastinsights.com/wp-content/uploads/2017/07/smartphones-drive-podcast-usage-e1521825388731.png" height="419" width="600" class="wp-image-2688 sp-no-webp" alt="chart of podcast listening by device from 2014-2017" decoding="async" ></noscript> </picture><figcaption>Credit: Nielsen Q1 2018 Podcast Insights</figcaption></figure></div> <ul class="wp-block-list"><li><span style="font-weight: 400;">Podcast listeners are much more active on </span><b>every</b><span style="font-weight: 400;"> social media channel (94% are active on at least one – vs 81% for the entire population)</span></li><li><span style="font-weight: 400;">Podcast listeners are more likely to <strong>follow companies</strong> and brands on social media</span></li><li><span style="font-weight: 400;">Podcast listeners are more likely to <strong>subscribe to Netflix</strong> or Amazon Prime (meaning they are less likely to be exposed to TV advertising)</span></li><li><span style="font-weight: 400;">Podcast listeners are more likely to <strong>own a smart speaker</strong> (Amazon Alexa or Google Home)</span></li><li>51% of <strong>bottled water </strong>households are podcast listeners (Nielsen, Q3 2017)</li><li>57% of <strong>baby food</strong> households are podcast listeners (Nielsen, Q3 2017)</li><li>53% of <strong>beer </strong>households are podcast listeners (Nielsen, Q3 2017)</li><li>56% of <strong>juice</strong> households are podcast fans (Nielsen, Q1 2018)</li><li>54% of <strong>milk</strong> households are podcast fans (Nielsen, Q1 2018)</li><li>54% of <strong>cereal </strong>households are podcast fans (Nielsen, Q1 2018)</li><li>69% agreed that <strong>podcast ads </strong>made them aware of new products or services</li></ul> <h2 class="wp-block-heading">Global Podcast Stats</h2> <div class="wp-block-image wp-image-3919 size-full"><figure class="aligncenter"><picture><source data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening.webp 660w,https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening-300x191.webp 300w" sizes="(max-width: 660px) 100vw, 660px" type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20660%20420'%3E%3C/svg%3E" height="420" width="660" data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening.png 660w, https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening-300x191.png 300w" data-lazy-sizes="(max-width: 660px) 100vw, 660px" class="wp-image-3919 sp-no-webp" alt="Global Podcast Listening statistics" decoding="async" data-lazy-src="https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening.png" ><noscript><img src="https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening.png" height="420" width="660" srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening.png 660w, https://www.podcastinsights.com/wp-content/uploads/2017/07/global-podcast-listening-300x191.png 300w" sizes="(max-width: 660px) 100vw, 660px" class="wp-image-3919 sp-no-webp" alt="Global Podcast Listening statistics" decoding="async" ></noscript> </picture><figcaption>Credit: Statista The State of Podcasting</figcaption></figure></div> <p>South Korea leads the world in the percentage of people who have listened to a podcast in the past month with 58%.</p> <h5 class="wp-block-heading">Here’s the 2019 Podcast Stats & Facts Infographic:</h5> <div class="wp-block-image"><figure class="aligncenter"><picture><source data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png.webp 800w,https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-120x300.png.webp 120w,https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-768x1920.png.webp 768w,https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-410x1024.png.webp 410w" sizes="(max-width: 800px) 100vw, 800px" type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%202000'%3E%3C/svg%3E" height="2000" width="800" data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png 800w, https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-120x300.png 120w, https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-768x1920.png 768w, https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-410x1024.png 410w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" class="wp-image-4565 sp-no-webp" alt="2019 Podcast Statistics (US)" decoding="async" data-lazy-src="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png" ><noscript><img src="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png" height="2000" width="800" srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png 800w, https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-120x300.png 120w, https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-768x1920.png 768w, https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic-410x1024.png 410w" sizes="(max-width: 800px) 100vw, 800px" class="wp-image-4565 sp-no-webp" alt="2019 Podcast Statistics (US)" decoding="async" ></noscript> </picture></figure></div> <h5>Copy This Code To Share On Your Site:</h5><textarea onclick='this.focus();this.select()' style='width:540px;height:100px'><p><strong>Please include attribution to podcastinsights.com with this graphic.</strong><br /><br /><a href="https://www.podcastinsights.com/podcast-statistics/"><picture><source data-lazy-srcset="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png.webp " type="image/webp"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%200'%3E%3C/svg%3E" width="800px" class=" sp-no-webp" alt="2019 Podcast Statistics" border="0" data-lazy-src="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png" ><noscript><img src="https://www.podcastinsights.com/wp-content/uploads/2017/07/2019-podcast-stats-infographic.png" width="800px" class=" sp-no-webp" alt="2019 Podcast Statistics" border="0" ></noscript> </picture></a></p></textarea> <h5 class="wp-block-heading">Sources:</h5> <ul class="wp-block-list"><li><a href="https://www.edisonresearch.com/wp-content/uploads/2020/03/The-Infinite-Dial-2020-from-Edison-Research-and-Triton-Digital.pdf" target="_blank" rel="noopener noreferrer">Edison Research Infinite Dial 2020 (pdf)</a></li><li><a href="https://www.nielsen.com/us/en/insights/article/2020/podcast-content-is-growing-audio-engagement/" target="_blank" rel="noopener noreferrer">Nielsen Podcast Listener Buying Power</a></li><li><a href="https://www.apple.com/newsroom/2020/04/apple-services-now-available-in-more-countries-around-the-world/" target="_blank" rel="noopener noreferrer">Apple Newsroom</a></li><li><a href="https://mypodcastreviews.com/podcast-industry-statistics/" target="_blank" rel="noopener noreferrer">My Podcast Reviews Industry Statistics</a></li><li><a href="https://www.edisonresearch.com/wp-content/uploads/2019/03/Infinite-Dial-2019-PDF-1.pdf" target="_blank" rel="noopener noreferrer">Edison Research Infinite Dial 2019 (pdf)</a></li><li><a href="https://www.statista.com/chart/14306/podcast-adoption/" target="_blank" rel="noopener noreferrer">Statista The State of Podcasting</a></li><li><a href="http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/marketeres-guide-to-podcasting-march-2018.pdf" target="_blank" rel="noopener noreferrer">Nielsen Q1 2018 Podcast Insights (pdf)</a></li><li><a href="http://www.edisonresearch.com/wp-content/uploads/2018/03/Infinite-Dial-2018.pdf" target="_blank" rel="noopener noreferrer">Edison Research Infinite Dial 2018 (pdf)</a></li><li><a href="http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2017-reports/nielsen-podcast-insights-q3-2017.pdf" target="_blank" rel="noopener noreferrer">Nielsen Q3 2017 Podcast Insights (pdf)</a></li><li><a href="http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2017-reports/audio-today-report-june-2017.pdf" target="_blank" rel="noopener noreferrer">Nielsen June 2017 Audio Today Report (pdf)</a></li><li><a href="http://www.edisonresearch.com/wp-content/uploads/2017/04/Podcast-Consumer-2017.pdf" target="_blank" rel="noopener noreferrer">Edison Research Podcast Consumer 2017 (pdf)</a></li><li><a href="https://podcasthosting.org/?utm_source=podcastinsights.com&utm_medium=blog&utm_campaign=podcast-stats" target="_blank" rel="noopener noreferrer">Podcast Hosting</a></li></ul> <div class="podcast-player"> <div id="buzzsprout-small-player"></div> <script type="rocketlazyloadscript" data-rocket-src="https://www.buzzsprout.com/101045/623744-podcast-listener-statistics.js?container_id=buzzsprout-player-623744&player=small" data-rocket-type="text/javascript" charset="utf-8" data-rocket-defer defer></script> <div class="podcast-subscribe" style="text-align: center; margin-bottom: 20px; font-size: 18px;"><p><em>Want to listen while browsing the site? <a href="https://link.chtbl.com/auto?sid=website.belowplayer" target="_blank" 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