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<article class="post-entry post-entry-type-standard post-entry-5830 post-loop-1 post-parity-odd post-entry-last single-big post-5830 post type-post status-publish format-standard has-post-thumbnail hentry category-article tag-annual-appeals tag-bill tag-creative tag-creative-marketing tag-creative-marketing-for-fundraisers tag-creative-services tag-data-segmentation tag-design tag-design-services tag-direct-mail tag-donations tag-envelope-type tag-fundraising tag-invoice tag-invoice-style tag-lapsed-donors tag-non-profit tag-personalization tag-ugly-betty" itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class="blog-meta"></div><div class='entry-content-wrapper clearfix standard-content'><header class="entry-content-header"><div class="av-heading-wrapper"><span class="blog-categories minor-meta"><a href="https://www.bcgconnect.com/category/article/" rel="tag">Article</a></span><h1 class='post-title entry-title ' itemprop="headline" >The Truth About Ugly Betty Campaigns<span class="post-format-icon minor-meta"></span></h1></div></header><span class="av-vertical-delimiter"></span><div class="entry-content" itemprop="text" ><p><span class="TextRun SCXW4278784 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW4278784 BCX8">To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, </span><span class="NormalTextRun SCXW4278784 BCX8">inv</span><span class="NormalTextRun SCXW4278784 BCX8">oice</span><span class="NormalTextRun SCXW4278784 BCX8">-style approach. </span></span><span class="EOP SCXW4278784 BCX8" data-ccp-props="{"> </span></p> <h2>So, is an ugly betty ugly?</h2> <p><span data-contrast="none">No!</span><span data-contrast="none"> An ugly betty is simply an invoice-style appeal. Although it may not include many photos, there are plenty of creative elements</span><span data-contrast="none"> that can be used</span> <span data-contrast="none">to</span><span data-contrast="none"> grab donor attention</span><span data-contrast="none"> and increase </span><span data-contrast="none">participation</span><span data-contrast="none">.</span><span data-ccp-props="{"> </span></p> <p><span data-contrast="none">What’s so effective about an ugly betty? When </span><span data-contrast="none">donors look</span> <span data-contrast="none">through</span> <span data-contrast="none">their m</span><span data-contrast="none">ail</span><span data-contrast="none">, </span><span data-contrast="none">something</span> <span data-contrast="none">that looks like </span><span data-contrast="none">an invoice or </span><span data-contrast="none">bill</span> <span data-contrast="none">will </span><span data-contrast="none">drive </span><span data-contrast="none">them </span><span data-contrast="none">to open </span><span data-contrast="none">it immediately or set it aside for future review</span><span data-contrast="none">. </span><span data-contrast="none">Consumers are inclined </span><span data-contrast="none">to pull out the “more important”</span><span data-contrast="none"> pieces </span><span data-contrast="none">of mail </span><span data-contrast="none">to make sure that </span><span data-contrast="none">they</span><span data-contrast="none"> don’t miss any official documents.</span><span data-ccp-props="{"> </span></p> <p><span data-contrast="none">You might ask, “Why wouldn’t every appeal be an invoice style, then?” If every appeal were an invoice style, </span><span data-contrast="none">it</span><span data-contrast="none"> would reduce </span><span data-contrast="none">its</span><span data-contrast="none"> effectiveness. Many organizations send ugly bett</span><span data-contrast="none">y mailers</span><span data-contrast="none"> towards the end of their fiscal year to capture </span><span data-contrast="none">prior donors that haven’t given yet.</span><span data-ccp-props="{"> </span></p> <p><img decoding="async" class="wp-image-11745 size-full aligncenter" style="margin-top: 0px;margin-bottom: 0px" src="https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College.png" alt="St. Joseph's College Ugly Betty Letter" width="883" height="630" srcset="https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College.png 883w, https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College-300x214.png 300w, https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College-768x548.png 768w, https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College-260x185.png 260w, https://www.bcgconnect.com/wp-content/uploads/St.-Josephs-College-705x503.png 705w" sizes="(max-width: 883px) 100vw, 883px" /></p> <h2><strong>3 components to consider:</strong></h2> <h3></h3> <h3><strong>1. Creative</strong></h3> <p><span data-contrast="none">T</span><span data-contrast="none">he</span><span data-contrast="none"> effec</span><span data-contrast="none">tiveness of these</span><span data-contrast="none"> invoice-style appeals </span><span data-contrast="none">can be heightened with </span><span data-contrast="none">eye-catching</span><span data-contrast="none">,</span><span data-contrast="none"> modern, and </span><span data-contrast="none">action-driving</span> <span data-contrast="none">creative </span><span data-contrast="none">elements</span><span data-contrast="none">.</span><span data-contrast="none"> </span><span data-ccp-props="{"> </span></p> <p><span data-contrast="none">The </span><span data-contrast="none">invoice-style appeal </span><span data-contrast="none">often </span><span data-contrast="none">emphasiz</span><span data-contrast="none">es</span><span data-contrast="none"> prior giving, lack of giving this fiscal year, and </span><span data-contrast="none">a </span><span data-contrast="none">strong </span><span data-contrast="none">call to action to</span><span data-contrast="none"> donat</span><span data-contrast="none">e</span><span data-contrast="none">.</span><span data-contrast="none"> That simple message combined with a superior design is a winning combination.</span><span data-contrast="none"> </span><span data-ccp-props="{"> </span></p> <p><a href="https://bcgconnect-19928369.hs-sites.com/download-the-case-study-to-explore-past-donor-campaign-examples"><span data-contrast="none">Check out </span><span data-contrast="none">some</span> <span data-contrast="none">example</span><span data-contrast="none">s</span> <span data-contrast="none">sculpted </span><span data-contrast="none">by our creative team</span></a><span data-contrast="none">. </span><span data-ccp-props="{"> </span></p> <h3><strong>2. Envelope type</strong></h3> <p><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">How do you know when you get a bill in the mail? There is usually a special type of envelope</span></span><span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8"> or design that evokes urgency</span></span></span><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">. Whether </span><span class="NormalTextRun SCXW223360819 BCX8">it’s</span><span class="NormalTextRun SCXW223360819 BCX8"> a window envelope</span></span><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8"> or </span></span><span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">verbiage like, “Important: Action Required</span></span></span><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">,</span></span><span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">”</span></span></span> <span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">you can</span></span></span><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8"> entice your donors</span></span><span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8"> to open your mailer by creating an air of importance</span></span></span><span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8"> and driving </span></span></span><span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">quick act</span></span></span><span class="TrackedChange SCXW223360819 BCX8"><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">ion</span></span></span><span class="TextRun SCXW223360819 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW223360819 BCX8">.</span></span><span class="EOP SCXW223360819 BCX8" data-ccp-props="{"> </span></p> <h3><strong>3. Data segmentation</strong></h3> <p><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">Organizations often have an immense amount of data</span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">, but </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">don’t</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> always use it</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">.</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> When data and direct mail align, </span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">the</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> possibilities</span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> are endless</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">. Data is a critical </span><span class="NormalTextRun SCXW82747742 BCX8">component</span> </span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">of</span></span></span> <span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">an effective </span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">ugly betty</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> campaign</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> as</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">i</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">t helps </span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">to</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> showcas</span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">e</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">individual</span></span></span> <span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">donor</span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> histor</span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">ies</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> and </span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">strategically </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">determine</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">what</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">donation amount</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> to</span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> ask for</span></span></span><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">.</span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun CommentStart SCXW82747742 BCX8">For example, </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">it enables</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> the capability to</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> isolate that</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">Donor A gave $25 in</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> 2022</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> and </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">20</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">23</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> but </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">hasn’t given </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">in 20</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">24—</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">m</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">aking it possible to pi</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">npoint </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW82747742 BCX8">an</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> appropriate </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">ask</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">of</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">$</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">30</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">and</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> two</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">reach</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> donation</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8"> amounts</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">as opposed to </span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">asking for</span></span></span> <span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">$500</span></span></span><span class="TrackedChange SCXW82747742 BCX8"><span class="TextRun SCXW82747742 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW82747742 BCX8">.</span></span></span> <span class="EOP TrackedChange SCXW82747742 BCX8" data-ccp-props="{"> </span></p> <h4 style="text-align: center"><span data-contrast="none">Want to d</span><span data-contrast="none">iscover</span><span data-contrast="none"> some</span> <span data-contrast="none">of our </span><span data-contrast="none">creative </span><span data-contrast="none">ugly betty</span><span data-contrast="none"> appeal designs?</span> <span data-ccp-props="{"> </span></h4> <h4 style="text-align: center"><a href="https://bcgconnect-19928369.hs-sites.com/download-the-case-study-to-explore-past-donor-campaign-examples"><span data-contrast="none">View examples </span><span data-contrast="none">here.</span><span data-ccp-props="{"> </span></a></h4> <p style="text-align: left"><span data-contrast="none">At </span><span data-contrast="none">BCG Connect</span><span data-contrast="none"> we</span> <span data-contrast="none">partner with</span> <span data-contrast="none">nonprofit</span> <span data-contrast="none">professionals to </span><span data-contrast="none">weave mult</span><span data-contrast="none">ichannel</span> <span data-contrast="none">creative </span><span data-contrast="none">marketing solutions into their </span><span data-contrast="none">fundraising, stewardship, </span><span data-contrast="none">brand marketing, event </span><span data-contrast="none">campaigns</span><span data-contrast="none">, and more</span><span data-contrast="none">. </span><span data-contrast="none">BCG Connect helps non-profit organizations find, attract, and keep donors. </span><span data-contrast="none">We</span><span data-contrast="none"> also assist with </span><span data-contrast="none">multi</span><span data-contrast="none">channel creative needs.</span><span data-ccp-props="{"> </span></p> </div><span class="post-meta-infos"><span class="blog-author minor-meta">by <span class="entry-author-link" itemprop="author" ><span class="author"><span class="fn"><a href="https://www.bcgconnect.com/author/kdavis/" title="Posts by Kelsey Davis" rel="author">Kelsey Davis</a></span></span></span></span></span><footer class="entry-footer"><span class="blog-tags minor-meta"><strong>Tags:</strong><span> <a href="https://www.bcgconnect.com/tag/annual-appeals/" rel="tag">annual appeals</a>, <a href="https://www.bcgconnect.com/tag/bill/" rel="tag">bill</a>, <a href="https://www.bcgconnect.com/tag/creative/" rel="tag">creative</a>, <a href="https://www.bcgconnect.com/tag/creative-marketing/" rel="tag">creative marketing</a>, <a href="https://www.bcgconnect.com/tag/creative-marketing-for-fundraisers/" rel="tag">creative marketing for fundraisers</a>, <a href="https://www.bcgconnect.com/tag/creative-services/" rel="tag">creative services</a>, <a href="https://www.bcgconnect.com/tag/data-segmentation/" rel="tag">data segmentation</a>, <a href="https://www.bcgconnect.com/tag/design/" rel="tag">design</a>, <a href="https://www.bcgconnect.com/tag/design-services/" rel="tag">design services</a>, <a href="https://www.bcgconnect.com/tag/direct-mail/" rel="tag">direct mail</a>, <a href="https://www.bcgconnect.com/tag/donations/" rel="tag">donations</a>, <a href="https://www.bcgconnect.com/tag/envelope-type/" rel="tag">envelope type</a>, <a href="https://www.bcgconnect.com/tag/fundraising/" rel="tag">fundraising</a>, <a href="https://www.bcgconnect.com/tag/invoice/" rel="tag">invoice</a>, <a href="https://www.bcgconnect.com/tag/invoice-style/" rel="tag">Invoice Style</a>, <a href="https://www.bcgconnect.com/tag/lapsed-donors/" rel="tag">lapsed donors</a>, <a href="https://www.bcgconnect.com/tag/non-profit/" rel="tag">non-profit</a>, <a href="https://www.bcgconnect.com/tag/personalization/" rel="tag">personalization</a>, <a href="https://www.bcgconnect.com/tag/ugly-betty/" rel="tag">Ugly Betty</a></span></span><div class='av-social-sharing-box av-social-sharing-box-default 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