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class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_fullbleed"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2">ANALYTICS & REPORTING TOOLS</p> <h1 class="h1">Optimize your marketing strategy with analytics and reporting tools</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Track trends, get data-driven insights, and create engaging campaigns that drive conversions. Our analytics tools help you get ahead of your next challenge.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"><a class="ctaPrimary" href="https://mailchimp-com.translate.goog/pricing/marketing/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Get started"> Get started </a> </div> </div> <div data-behavior="p23Hero:textBelowCta" class="copy-info margin--top-5"> <p><a href="https://mailchimp-com.translate.goog/gdpr/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto"><img src="https://eep.io/images/yzco4xsimv0y/3co8f3rQv0C3CFXcG9TacS/01e7ee660bb52968938e9c6c34098f36/GDPR_-_EN_-_Small_-_Peppercorn.png" alt="GDPR Badge - Small - Peppercorn"></a></p> </div> </div> </div> <div class="p23hero__mediaContainer__media_fullbleed"> <figure class="image__media_fullbleed"><picture> <source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/816e637177a9af954da86c22c2c2d497/EN_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w%3D1520%26fm%3Davif%26q%3D60" type="image/avif"> <source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/816e637177a9af954da86c22c2c2d497/EN_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w%3D1520%26fm%3Dwebp%26q%3D70" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/816e637177a9af954da86c22c2c2d497/EN_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Two coworkers examining a report that compares the unsubscribe rate on their latest campaign against the industry average. " width="1082" height="1041"> </picture> </figure> </div> </div> </section> <section class="module backgroundPeppercorn fs-unmask" id="4Faa6RRqSA85ZuxFRKTGDf" data-behavior="p23TextGridBullets" data-module-id="p23TextGridBullets" data-entry-id="4Faa6RRqSA85ZuxFRKTGDf" data-context-text="Find out why we’re best-in-class"> <div class="module--content"> <div class="p23TextGridBullets padding-6 "> <div class="p23TextGridBullets__header"> <h2 class="p23TextGridBullets__header-title h2">Find out why we’re best-in-class</h2> <p class="p23TextGridBullets__description copy-large">The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.</p> </div> <ul class="p23TextGridBullets__list"> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="3MqOObWBOf2xePRhvSFdK1" data-context-text="Up to 25x ROI" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Up to 25x ROI</h3> <div class="copy-prose margin--top-2"> <p>seen by Mailchimp users*</p> </div> </div></li> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="7uyo1CcTwwZdjGXEwWkseW" data-context-text=">99% deliverability rate" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">>99% deliverability rate</h3> <div class="copy-prose margin--top-2"> <p>for email (average)</p> </div> </div></li> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="2RaeC99aQuUmxu4XjPD9MS" data-context-text="11M+ users" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">11M+ users</h3> <div class="copy-prose margin--top-2"> <p>of Mailchimp globally</p> </div> </div></li> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="4EBKmTfqRHDWK9K0rAflog" data-context-text="50+ behavior-based triggers" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">50+ behavior-based triggers</h3> <div class="copy-prose margin--top-2"> <p>for personalization</p> </div> </div></li> </ul> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="2eR57QxwHX5Oq0FXzpBOro" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="2eR57QxwHX5Oq0FXzpBOro" data-context-text="Make smart decisions faster with access to all of your data in one place"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Make smart decisions faster with access to all of your data in one place</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="Jy2CsYcfmpEQSChs3Ohj0" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="Jy2CsYcfmpEQSChs3Ohj0"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">See the big picture with comprehensive visualization</h2> <p>Go from data to insights with ease. Filter dashboards by audience, campaigns, and ecommerce metrics over custom timeframes to help you understand what you’re seeing.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"> <a class="ctaArrow cta--small" href="https://mailchimp-com.translate.goog/features/reports-and-analytics/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Explore dashboards"> Explore dashboards </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"> <picture> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Davif%26q%3D60 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Davif%26q%3D60 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Davif%26q%3D60 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Davif%26q%3D60 1684w" type="image/avif"> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Dwebp%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Dwebp%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Dwebp%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Dwebp%26q%3D70 1684w" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D640%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D842%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D1280%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/36b69194f545beea798935aba48f0446/EN_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w%3D1684%26q%3D70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Laptop screen showing Mailchimp's metrics visualizer, including options to compare click rate and total revenue over an adjustable time period." width="953" height="660"> </picture> </figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="rZUC26wyk959PXOGXeCvr" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="rZUC26wyk959PXOGXeCvr"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"> <picture> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Davif%26q%3D60 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Davif%26q%3D60 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Davif%26q%3D60 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Davif%26q%3D60 1684w" type="image/avif"> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Dwebp%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Dwebp%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Dwebp%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Dwebp%26q%3D70 1684w" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D640%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D842%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D1280%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/c6bfb5f31556952e0f2eff64296b54d1/EN_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w%3D1684%26q%3D70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Laptop screen showing Mailchimp's marketing dashboard, which allows users to customize reports. This example shows performance over time for multiple metrics including revenue, average order revenue, total number of orders, and click rate." width="953" height="660"> </picture> </figure> </div> <div class="column column2"> <h2 class="h2">Dive deeper with customized reporting</h2> <p>Build customizable reports and visualizations to gain more detailed insights on the revenue and engagement metrics that matter most.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"> <a class="ctaArrow cta--small" href="https://mailchimp-com.translate.goog/features/reports-and-analytics/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Explore reports"> Explore reports </a> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="PK6frb371oGuXWaNl8hIy" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="PK6frb371oGuXWaNl8hIy" data-context-text="Find out what makes your customers tick with personalized recommendations"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Find out what makes your customers tick with personalized recommendations</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="5UJRe8N49lSnEwTxMfGBw1" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5UJRe8N49lSnEwTxMfGBw1"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Intelligence-backed tools with serious sales muscle</h2> <p>By benchmarking your data and email content against millions of other data points from within your own industry, our AI-powered platform makes suggestions that can help you optimize your content and drive conversions.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"> <a class="ctaArrow cta--small" href="https://mailchimp-com.translate.goog/solutions/ai-tools/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label=" Explore generative AI"> Explore generative AI </a> </div> <p></p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"> <picture> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/0b36baf1a8eb2717ac382e7446763e36/EN_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Davif%26q%3D60 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/0b36baf1a8eb2717ac382e7446763e36/EN_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Davif%26q%3D60 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/0b36baf1a8eb2717ac382e7446763e36/EN_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Davif%26q%3D60 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/0b36baf1a8eb2717ac382e7446763e36/EN_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Davif%26q%3D60 1684w" type="image/avif"> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/0b36baf1a8eb2717ac382e7446763e36/EN_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Dwebp%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/0b36baf1a8eb2717ac382e7446763e36/EN_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Dwebp%26q%3D70 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</figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundDietSquash fs-unmask" id="3QjLqV52ymW7f2IORTbvPj" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3QjLqV52ymW7f2IORTbvPj"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"> <picture> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Davif%26q%3D60 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Davif%26q%3D60 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Davif%26q%3D60 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Davif%26q%3D60 1684w" type="image/avif"> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Dwebp%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Dwebp%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Dwebp%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Dwebp%26q%3D70 1684w" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D640%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D842%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D1280%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w%3D1684%26q%3D70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Four runners participating in a Vacation Races event on a road with mountains in the background." width="960" height="665"> </picture> </figure> </div> <div class="column column2"> <h3 class="h3">"Mailchimp's reporting tools and campaign dashboard were a big part of what motivated me to change our email strategy... Mailchimp made it easier to see our performance and make changes to strategy."</h3> <p><b>Lauren Korus</b>, Content Manager, Vacation Races</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"> <a class="ctaArrow cta--small" href="https://mailchimp-com.translate.goog/case-studies/vacation-races-email-marketing/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Read the case study"> Read the case study </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundApricot fs-unmask" id="2TT3cVyBpMpIQDENZQkHYx" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="2TT3cVyBpMpIQDENZQkHYx"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Get a headstart with a personalized product tour</h2> <p>Start using your new tools with confidence thanks to one-on-one support from an onboarding specialist—part of every Premium and Standard plan.*</p> <p></p> <div class="cta__holder cta__secondary"> <a class="ctaSecondary" href="https://mailchimp-com.translate.goog/services/onboarding/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Learn more"> Learn more </a> </div> </div> <div class="column column2"> <div class="mediaVideo" style="--embed-width:736;--embed-height:414"> <div class="kaltura_embed-wrapper" style="--embed-width: 736; --embed-height: 414; position: relative;" data-behavior="kalturaVideo"> <div id="kaltura_video_1_utusvxj4" class="kaltura_embed kaltura_async_1_utusvxj4 backgroundParsnip loader" style="width:100%; height:100%; background-size: 20px;"></div> <div class="kaltura_embed-placeholder copy-prose " data-behavior="kalturaVideo:placeholder"> <div class="kaltura_cookies"> <p>To watch this video, you need to <a href="https://mailchimp-com.translate.goog/legal/cookies/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto#optanon-toggle-display/">accept Performance and Functionality Cookies</a>.</p> <p>For more info, check our <a href="https://mailchimp-com.translate.goog/legal/cookies/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">cookie policy</a>.</p> </div> <div class="kaltura_error"> <p>We're sorry. Due to a technical issue, the video is currently unable to load. Please try again later.</p> </div> </div> </div> <script> document.addEventListener("DOMContentLoaded", () => { // Create function to load the KalturaPlayers so we can reuse it const loadPlayer = () => { try { let kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_video_1_utusvxj4", provider: { partnerId: 5472032, uiConfId: 53047392 }, playback: { muted: false, } }); kalturaPlayer.loadMedia({ entryId: "1_utusvxj4" }); document.removeEventListener("kalturaPlayerLoaded", loadPlayer); } catch (e) { console.error(e.message) } } // Check if the KalturaPlayer is already loaded if (window.KalturaPlayer !== undefined) { loadPlayer(); } else { // If not, wait for the event to be fired // then load the player document.addEventListener("kalturaPlayerLoaded", loadPlayer); } }); </script> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="4K83N3YT3AHexfXI2RSPOu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="4K83N3YT3AHexfXI2RSPOu" data-context-text="Test and optimize your campaigns to maximize effectiveness"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Test and optimize your campaigns to maximize effectiveness</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="6xMsTmAgLUE4yfkUtdOmOK" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="6xMsTmAgLUE4yfkUtdOmOK"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"> <picture> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Davif%26q%3D60 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Davif%26q%3D60 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Davif%26q%3D60 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Davif%26q%3D60 1684w" type="image/avif"> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Dwebp%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Dwebp%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Dwebp%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Dwebp%26q%3D70 1684w" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D640%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D842%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D1280%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/245d66f4307b32a298db8fc8e1e97db6/EN_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w%3D1684%26q%3D70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Example of Mailchimp user interface featuring two variations of an email being A/B tested against each other with results indicating which variant was more effective." width="960" height="665"> </picture> </figure> </div> <div class="column column2"> <h2 class="h2">Don’t assume the value of your content–prove it</h2> <p>Use multivariate and A/B testing to gain data-driven insights that help you understand how small changes drive improved engagement.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"> <a class="ctaArrow cta--small" href="https://mailchimp-com.translate.goog/features/ab-testing/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Explore A/B testing"> Explore A/B testing </a> </div> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Start your free trial today </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="How many contacts do you have?" data-plan-id="all_plans" method="POST" novalidate><label for="all_plans_contacts_select_572739443"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">How many contacts?</span> <span class="contactsSelect__desktopCopy">How many contacts do you have?</span> </label> <div class="formSelect"><select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_572739443" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1,500 </option><option value="2" data-contacts-amount="2500"> 2,500 </option><option value="3" data-contacts-amount="5000"> 5,000 </option><option value="4" data-contacts-amount="10000"> 10,000 </option><option value="5" data-contacts-amount="15000"> 15,000 </option><option value="6" data-contacts-amount="20000"> 20,000 </option><option value="7" data-contacts-amount="25000"> 25,000 </option><option value="8" data-contacts-amount="30000"> 30,000 </option><option value="9" data-contacts-amount="40000"> 40,000 </option><option value="10" data-contacts-amount="50000"> 50,000 </option><option value="11" data-contacts-amount="75000"> 75,000 </option><option value="12" data-contacts-amount="100000"> 100,000 </option><option value="13" data-contacts-amount="130000"> 130,000 </option><option value="14" data-contacts-amount="150000"> 150,000 </option><option value="15" data-contacts-amount="200000"> 200,000 </option><option value="16" data-contacts-amount="250000"> 250,000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at <a href="tel:18003304838?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">+1 (800) 330-4838</a> or <a href="https://mailchimp-com.translate.goog/sales/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">contact us</a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"><select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"><select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="How many contacts do you have?" data-plan-id="all_plans" method="POST" novalidate><label for="all_plans_contacts_select_1921683091"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">How many contacts?</span> <span class="contactsSelect__desktopCopy">How many contacts do you have?</span> </label> <div class="formSelect"><select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_1921683091" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1,500 </option><option value="2" data-contacts-amount="2500"> 2,500 </option><option value="3" data-contacts-amount="5000"> 5,000 </option><option value="4" data-contacts-amount="10000"> 10,000 </option><option value="5" data-contacts-amount="15000"> 15,000 </option><option value="6" data-contacts-amount="20000"> 20,000 </option><option value="7" data-contacts-amount="25000"> 25,000 </option><option value="8" data-contacts-amount="30000"> 30,000 </option><option value="9" data-contacts-amount="40000"> 40,000 </option><option value="10" data-contacts-amount="50000"> 50,000 </option><option value="11" data-contacts-amount="75000"> 75,000 </option><option value="12" data-contacts-amount="100000"> 100,000 </option><option value="13" data-contacts-amount="130000"> 130,000 </option><option value="14" data-contacts-amount="150000"> 150,000 </option><option value="15" data-contacts-amount="200000"> 200,000 </option><option value="16" data-contacts-amount="250000"> 250,000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at <a href="tel:18003304838?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">+1 (800) 330-4838</a> or <a href="https://mailchimp-com.translate.goog/sales/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">contact us</a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer><!-- external parameter for discount lander. Redecalring for future reference --> <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading">Premium</h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy">Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"><span class="mobile"> Talk to Sales </span> <span class="desktop"> You've selected more contacts than this plan allows </span></p> </div> <p class="copy-info" data-behavior="planCard__startsAt">Starts at</p><!-- main price component --> <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts">Starts at $420 per month for {contacts} contacts</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"><span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Talk to Sales at</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"><a href="tel:18003304838?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Talk to Sales at +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div><a href="https://mailchimp-com.translate.goog/sales/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Contact Sales </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Phone & Priority Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Phone & Priority Support","copy":"<p>Priority email and chat support 24\/7. Phone support available during business hours.<\/p>\n","dynamicBehavior":null,"originalText":"Phone & Priority Support"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Custom-coded and Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Custom-Coded and Pre-built Email Templates","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nTake control of your email design by using your own custom-coded HTML templates.<br><\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nSell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Custom-coded and Pre-built Email Templates"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> Multivariate and A/B Testing <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"Multivariate & A\/B Testing","copy":"<p><strong>Multivariate Testing<\/strong><br>\nTest up to eight campaign variations to see what changes make the biggest impact on engagement and conversion.<\/p>\n<p><br><strong>A\/B Testing<\/strong><br>\nTest different subject lines, design, content, and send-times so you can learn what works best for your audience.<\/p>\n","dynamicBehavior":null,"originalText":"Multivariate and A\/B Testing"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Enhanced Automated Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Enhanced Automated Customer Journeys","copy":"<p>Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Enhanced Automated Customer Journeys"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Dedicated Personalized Onboarding <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Dedicated Personalized Onboarding","copy":"<p>Partner with a dedicated onboarding specialist with up to 4 weekly consultations to help develop a personalized action plan, provide in-depth product walkthroughs, and be your point of contact for anything you need. <\/p>\n<p>Note: this service is currently available in English, Spanish, and Portuguese only.<\/p>\n","dynamicBehavior":null,"originalText":"Dedicated Personalized Onboarding"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Predictive Segmentation <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Predictive Segmentation","copy":"<p>Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers.<\/p>\n","dynamicBehavior":null,"originalText":"Predictive Segmentation"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script></span></li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"><!-- The subscribers query param is added dynamically on the JS side in CTA.js so the href will change to show the plan, discountId (optional) and subsribers query params in that order--> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"><a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://login.mailchimp.com/signup/?plan%3Dpremium_monthly_plan_v0%26locale%3Den" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Buy Now</span> <span class="ctaBuyNow__mobile">Buy Now</span> </a> </div> </div> </div><!-- external parameter for discount lander. Redecalring for future reference --> <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading">Standard</h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy">Sell even more with personalization, optimization tools, and enhanced automations.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"><span class="mobile"> Contact limit exceeded </span> <span class="desktop"> You've selected more contacts than this plan allows </span></p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt">Starts at</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"><span class="h4">Free</span> <span class="copy-info">for 14 days</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"><span>Then, starts at</span> </div> </div><!-- main price component --> <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /month* </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts">Starts at $25 per month for {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> 24/7 Email & Chat Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"24\/7 Email & Chat Support","copy":"<p>Email and chat support available 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"24\/7 Email & Chat Support"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Custom-coded and Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Custom-Coded and Pre-built Email Templates","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nTake control of your email design by using your own custom-coded HTML templates.<\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nSell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Custom-coded and Pre-built Email Templates"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> Multivariate & A/B Testing <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"Multivariate & A\/B Testing","copy":"<p><br><strong>Multivariate Testing<\/strong><br>\nTest up to eight campaign variations to see what changes make the biggest impact on engagement and conversion.<\/p>\n<p><br><strong>A\/B Testing<\/strong><br>\nTest different subject lines, design, content, and send-times so you can learn what works best for your audience.<\/p>\n","dynamicBehavior":null,"originalText":"Multivariate & A\/B Testing"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Enhanced Automated Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Enhanced Automated Customer Journeys","copy":"<p>Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Enhanced Automated Customer Journeys"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Personalized Onboarding <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Personalized Onboarding","copy":"<p>Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more.<\/p>\n<p>Note: this service is currently available in English only. <\/p>\n","dynamicBehavior":null,"originalText":"Personalized Onboarding"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Predictive Segmentation <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Predictive Segmentation","copy":"<p>Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers.<\/p>\n","dynamicBehavior":null,"originalText":"Predictive Segmentation"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script></span></li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"><!-- The subscribers query param is added dynamically on the JS side in CTA.js so the href will change to show the plan, discountId (optional) and subsribers query params in that order--> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"><a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp-com.translate.goog/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=en&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Sign Up Free</span> <span class="ctaBuyNow__mobile">Sign Up Free</span> </a> </div> </div> </div><!-- external parameter for discount lander. Redecalring for future reference --> <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading">Essentials</h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy">Send the right content at the right time with testing and scheduling features.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"><span class="mobile"> Contact limit exceeded </span> <span class="desktop"> You've selected more contacts than this plan allows </span></p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt">Starts at</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"><span class="h4">Free</span> <span class="copy-info">for 14 days</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"><span>Then, starts at</span> </div> </div><!-- main price component --> <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /month* </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts">Starts at $15 per month for {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> 24/7 Email & Chat Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"24\/7 Email & Chat Support","copy":"<p>Email and chat support available 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"24\/7 Email & Chat Support"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Pre-built Email Templates","copy":"<p>Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Pre-built Email Templates"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> A/B Testing <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"A\/B Testing","copy":"<p>Test different subject lines, design, content, and send-times so you can learn what works best for your audience.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B Testing"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Basic Automated Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Basic Automated Customer Journeys","copy":"<p>Build automated workflows to send relevant messages based on how your customers interact with your brand.<\/p>\n","dynamicBehavior":null,"originalText":"Basic Automated Customer Journeys"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"><p>Personalized Onboarding</p></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"><p>Predictive Segmentation</p></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"><p>Campaign Manager</p></li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"><!-- The subscribers query param is added dynamically on the JS side in CTA.js so the href will change to show the plan, discountId (optional) and subsribers query params in that order--> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"><a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp-com.translate.goog/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=en&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Sign Up Free</span> <span class="ctaBuyNow__mobile">Sign Up Free</span> </a> </div> </div> </div><!-- external parameter for discount lander. Redecalring for future reference --> <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script></span></p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading">Free</h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy">Easily create email campaigns and learn more about your customers.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"><span class="mobile"> Contact limit exceeded </span> <span class="desktop"> You've selected more contacts than this plan allows </span></p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt">Starts at</p><!-- main price component --> <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts">Starts at $0 per month for {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> Email support for first 30 days <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"Email support for first 30 days","copy":"<p>Email support for first 30 days.<\/p>\n","dynamicBehavior":null,"originalText":"Email support for first 30 days"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Pre-built Email Templates","copy":"<p>Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Pre-built Email Templates"} </script></span></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"><p>A/B Testing</p></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"><p>Basic Automated Customer Journeys</p></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"><p>Onboarding</p></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"><p>Predictive Segmentation</p></li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"><p>Campaign Manager</p></li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"><!-- The subscribers query param is added dynamically on the JS side in CTA.js so the href will change to show the plan, discountId (optional) and subsribers query params in that order--> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"><a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://login.mailchimp.com/signup/?plan%3Dfree_monthly_plan_v0%26locale%3Den" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Sign Up Free</span> <span class="ctaBuyNow__mobile">Sign Up Free</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"><span class="disclaimer-asterisk">*</span> <div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"> <span>See</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> Free Trial Terms <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>14 Day Free Trial<\/strong>: The first fourteen (14) days of subscription to Mailchimp Standard or Essentials (as applicable, each, a \u201cmonthly plan\u201d), starting from the date of enrollment, is free (\u201cFree Trial\u201d). Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your Free Trial prior to the expiration date. To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan using the \"Start Free Trial\" option (or similar wording). Offer is limited to one per Mailchimp account and cannot be combined with other Mailchimp offers and offers are not eligible to be applied consecutively. Offer is available for a limited time only and does not apply to add-on fees or one-time fees, including but not limited to transactional email (fka Mandrill) charges, SMS Marketing, Website plans, pay as you go credits, or Google ads. Once the Trial Period ends, you will be charged on a monthly basis at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly marketing plan, or change to a Free Marketing Plan. See <a href=\"\/legal\/promotional-offer-terms\/#Promotional_14-Day_Free_Trial_Membership\">full offer terms<\/a>. Terms, conditions, pricing, special features, and service and support options subject to change without notice.<\/p>\n","dynamicBehavior":null,"originalText":"Free Trial Terms"} </script></span> </div> <p><strong>*</strong><a href="https://mailchimp-com.translate.goog/help/about-additional-charges/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto">Overages</a> apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.</p><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Learn more <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>To see the monthly email send limit included with each specific plan, click to <a href=\"\/pricing\/marketing\/#plan:standard\">see all plan details<\/a>. If your plan's contact or email send limit is exceeded, you will be charged for <a href=\"\/help\/about-additional-charges\/\">overages<\/a>. (except for Free plans, where sending will be paused until the next monthly plan cycle).<br>\n<br>\nSMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details.<\/p>\n<p><br>Pricing displayed based on the following:<br><\/p>\n<p><br><strong>Premium Plan<\/strong> includes 10,000 contacts. The monthly email send limit for Premium plans is 15 times your maximum contact count.<br>\n<br><strong>Standard Plan<\/strong> includes 500 contacts.The monthly email send limit for Standard plans is 12 times your maximum contact count.<br>\n<br><strong>Essentials Plan<\/strong> includes 500 contacts. The monthly email send limit for Essentials plans is 10 times your maximum contact count.<br>\n<br><strong>Free Plan<\/strong> includes up to 500 contacts. Select your audience size to calculate your price. The monthly email send limit for the Free plan is 1,000 sends (daily limit of 500).<br><\/p>\n<p><br><strong>NON-USD Pricing:<\/strong> Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.<\/p>\n","dynamicBehavior":null,"originalText":"Learn more"} </script></span> </div> <div class="actionablePlanRecommendations__cta"><a class="ctaArrow" href="https://mailchimp-com.translate.goog/pricing/marketing/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="See all plan details"> See all plan details </a> </div> </div> </section> <section id="44DzQuig00al3NK4tFIUaZ" class="p23HorizontalGrid module backgroundCoconut fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="44DzQuig00al3NK4tFIUaZ" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Learn more about reporting and analytics</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="2tBk5t6dHplw7mWJibaTAi"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"><a class="p23hg__itemCta" href="https://mailchimp-com.translate.goog/resources/best-website-analytics-tools/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto"> <figure class=""><picture> <source sizes="820px" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w%3D820%26fm%3Davif%26q%3D60 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w%3D1640%26fm%3Davif%26q%3D60 1640w" type="image/avif"> <source sizes="820px" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w%3D820%26fm%3Dwebp%26q%3D70 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w%3D1640%26fm%3Dwebp%26q%3D70 1640w" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w%3D820%26q%3D70 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w%3D1640%26q%3D70 1640w" sizes="820px" loading="lazy" alt="A woman talking on the phone as she runs her small business from her laptop." width="826" height="464"> </picture> </figure><h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3">11 of the best web analytics tools <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg></h3><p class="margin--top-2 copy-small">Compare 11 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.</p></a> </div></li> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="23xasdSxAHmJ7NmMiquhxs"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"><a class="p23hg__itemCta" href="https://mailchimp-com.translate.goog/resources/predicitve-analytics/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto"> <figure class=""><picture> <source sizes="820px" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w%3D820%26fm%3Davif%26q%3D60 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w%3D1640%26fm%3Davif%26q%3D60 1640w" type="image/avif"> <source sizes="820px" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w%3D820%26fm%3Dwebp%26q%3D70 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w%3D1640%26fm%3Dwebp%26q%3D70 1640w" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w%3D820%26q%3D70 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w%3D1640%26q%3D70 1640w" sizes="820px" loading="lazy" alt="A man working at a table, pausing to check his phone for analytics from Mailchimp’s mobile app." width="827" height="464"> </picture> </figure><h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3">The basics of predictive analytics: from data to insights <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg></h3><p class="margin--top-2 copy-small">Read this guide to learn the basics of predictive analytics and how predictive analytics can help you make better business decisions.</p></a> </div></li> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="4jZE8dEDSReGvRAjE30J8N"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"><a class="p23hg__itemCta" href="https://mailchimp-com.translate.goog/resources/machine-learning-in-marketing-guide/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto"> <figure class=""><picture> <source sizes="820px" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w%3D820%26fm%3Davif%26q%3D60 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w%3D1640%26fm%3Davif%26q%3D60 1640w" type="image/avif"> <source sizes="820px" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w%3D820%26fm%3Dwebp%26q%3D70 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w%3D1640%26fm%3Dwebp%26q%3D70 1640w" type="image/webp"> <img src="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w%3D820%26q%3D70 820w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w%3D1640%26q%3D70 1640w" sizes="820px" loading="lazy" alt="A man and woman looking at a laptop together while discussing AI marketing strategy." width="827" height="464"> </picture> </figure><h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3">A complete guide to machine learning in marketing <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg></h3><p class="margin--top-2 copy-small">Learn how your digital marketing strategies can benefit from machine learning and AI.</p></a> </div></li> </ul> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundParsnip fs-unmask" id="7M3JycPQp6d0THbtpM9vIV" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="7M3JycPQp6d0THbtpM9vIV"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Need to hire a helping hand? We got you.</h2> <p>From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all.</p> <p></p> <div class="cta__holder cta__secondary"> <a class="ctaSecondary" href="https://mailchimp-com.translate.goog/experts/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="Explore Mailchimp Experts"> Explore Mailchimp Experts </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"> <picture> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D640%26fm%3Davif%26q%3D60 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D842%26fm%3Davif%26q%3D60 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D1280%26fm%3Davif%26q%3D60 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D1684%26fm%3Davif%26q%3D60 1684w" type="image/avif"> <source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" 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src="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D640%26q%3D70 640w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D842%26q%3D70 842w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D1280%26q%3D70 1280w,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w%3D1684%26q%3D70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="A smiling business owner has a conversation on their mobile phone." width="953" height="660"> </picture> </figure> </div> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="pw7bqqyycFqSQVFfpdcBh" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="pw7bqqyycFqSQVFfpdcBh" data-context-text="We offer expert 24/7 customer service"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">We offer expert 24/7 customer service</h2> <div class="margin--top-3 copy-large"> <p>Our customer service team is always available and ready to support you.</p> </div> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div><a class="ctaArrow cta--small" href="https://mailchimp-com.translate.goog/why-mailchimp/support/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" aria-label="See our support offerings"> See our support offerings </a> </div> </div> </div> </div> <section id="3hLLwwweeDEaujU8VoUkMf" class="p23Accordion module fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="3hLLwwweeDEaujU8VoUkMf" data-context-text="FAQs"> <div class="module--content"> <h2 class="h2 p23Accordion__title">FAQs</h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are email analytics?" data-component-id="p23AccordionItem" data-entry-id="6pWdRQeTCtbgpSVbSlJ3gW"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-controls="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW"> <span> What are email analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" id="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW" role="region" aria-labelledby="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Email analytics provide valuable insights that allow you to identify what’s working for your business and refine campaigns that can be made even better. The data provided can sometimes be difficult to decipher, but you’ll always receive digestible, easy-to-read insights with our digital marketing reporting software.</p> <p>Our analytics and reporting tools work by monitoring the engagement, growth, and revenue of your campaigns across different channels. This includes emails, social media ads, promo codes used, and so forth. As a result, you can gain a deeper understanding of what your customers like and continue creating content that fits their needs. Digital marketing reporting tools also allow you to see how your email campaigns compare to the competition. The best part is that you can do this without ever leaving the Mailchimp analytics dashboard.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How can I use email analytics?" data-component-id="p23AccordionItem" data-entry-id="3ZxHXc3t4bbGZSJNuuhRH0"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-controls="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0"> <span> How can I use email analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" id="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0" role="region" aria-labelledby="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Email analytics can be difficult to grasp, especially for small business owners who don’t know where to begin. However, it doesn’t have to be this way. With Mailchimp data analytics, you can start making more informed business decisions with reports packed with the necessary insights.</p> <p>Our marketing reporting tools can provide email campaign, automation, landing page, and ad reports to ensure you get a comprehensive overview of your previous and ongoing campaigns. Each one will dive deep into different metrics. For instance, landing page reports will measure how well your landing pages are doing with views and clicks.</p> <p>By using digital marketing analytics tools, you can develop an action plan based on the data you gather. Ultimately, reporting and analytics tools create a valuable opportunity to further enhance your marketing efforts and grow your business. Whether you want to segment customer data based on demographics or identify underperforming content, we’re here to help.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="When should I get analytics for email campaigns?" data-component-id="p23AccordionItem" data-entry-id="5U6gg3UuhMzRcx7pgW24Ke"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke" aria-controls="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke"> <span> When should I get analytics for email campaigns? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" id="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke" role="region" aria-labelledby="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Our analytics reporting tools will start gathering data as soon as your email campaign is published and your audience begins engaging with it. Mailchimp’s reporting tools will also analyze data received from clicks, opens, and purchases. However, you may not be able to see the results of your campaign right away since some emails can take time to send and be delivered.</p> <p>You can view a summary of your campaign’s performance by opening your email campaign report. The overview we provide includes crucial information that can influence your next campaign, such as the total order revenue earned, open rate, unsubscribed recipients, and more.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How do I set up automated campaign reports in Mailchimp?" data-component-id="p23AccordionItem" data-entry-id="4cFwQctHOvBDxF5f53TeQe"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe" aria-controls="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe"> <span> How do I set up automated campaign reports in Mailchimp? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" id="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe" role="region" aria-labelledby="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>If you want to receive automated campaign reports from Mailchimp, all you have to do is enable tracking. Then, our analytics reporting tools will take care of the heavy lifting and provide insight into how well your automated emails are doing as a series. You’ll also be able to view Mailchimp analytics on individual emails.</p> <p>Here’s how to access classic automation reports:</p> <ul> <li>Select Reports under the Campaigns tab.</li> <li>Click Automations and then View Report.</li> </ul> <p>Once you open the automation report, you’ll be able to see different metrics, like the number of emails sent and monthly performance.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is the difference between reporting and analytics?" data-component-id="p23AccordionItem" data-entry-id="5rYyiHN9GBptKjdbOv5TQd"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd" aria-controls="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd"> <span> What is the difference between reporting and analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" id="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd" role="region" aria-labelledby="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Reporting is about collecting and presenting data in a clear way, giving you a snapshot of what's happening. Analytics digs deeper into the data, finding patterns and insights to help you make decisions. Reporting shows you the facts, while analytics helps you understand what it all means.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are digital marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="3w6WqTI4dR7kBJxYWEDLpk"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk" aria-controls="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk"> <span> What are digital marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" id="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk" role="region" aria-labelledby="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Digital marketing analytics is all about collecting, analyzing, and making sense of data from your digital marketing efforts. It helps you track metrics, measure performance, and get insights that guide your marketing decisions. By diving into digital marketing analytics, you can optimize your strategies and get better results across your campaigns.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are analytical reporting tools?" data-component-id="p23AccordionItem" data-entry-id="6XTLGqnAIm9f9xznrLvlUm"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm" aria-controls="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm"> <span> What are analytical reporting tools? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" id="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm" role="region" aria-labelledby="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Analytical reporting tools help you understand the performance of your marketing efforts through data. They're invaluable for measuring the impact of your campaigns, understanding audience behavior, creating interactive dashboards and making data-driven decisions about your marketing strategy.</p> <p>Mailchimp's powerful data reporting tools and analytics keeps you ahead of the curve with real-time campaign stats, AI-assisted content optimization, actionable insights about audience behavior, and comparisons of your email performance with other businesses in your industry.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is analytics and reporting?" data-component-id="p23AccordionItem" data-entry-id="1Vs18R9Vm51suNeqRtlNIe"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe" aria-controls="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe"> <span> What is analytics and reporting? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" id="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe" role="region" aria-labelledby="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Analytics and reporting are both tools for using data to make better decisions. Reports gather information about something and present it in a clear, understandable way (usually in interactive reports), while analytics looks for patterns in those data sources and make recommendations for action. To use email marketing as an example, a report might tell you how many people have opened your emails, and of those, how many have acted on them—perhaps by going to your website. In the same example, analytics might inform your data analysis that most of the people who visit your website are under 35 years old, and suggest making sure your future emails appeal to a younger demographic.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are types of reporting tools?" data-component-id="p23AccordionItem" data-entry-id="4RX9TIwWj6l778nJLi0inu"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu" aria-controls="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu"> <span> What are types of reporting tools? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" id="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu" role="region" aria-labelledby="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Anything that can be tracked and measured can also be reported on. In digital marketing, some of the types of reports commonly used include:</p> <p>Campaign reports track the effectiveness and reach of your content across multiple channels. This can include multiple data sources like email performance, automation stats, landing page metrics, ad response, and social post engagement.</p> <p>Audience reports tell you more about the people interacting with your campaigns: how your audience is growing, their general demographics and location, and how engaged they are with your content.</p> <p>E-commerce reports give you insight into your revenue and customers, including purchase stats, conversion rate, and return on investment in your advertising spend.</p> <p>Mailchimp's marketing platform offers these types of reports, and way more: detailed website stats, Customer Journey progress, postcard and survey tracking, and even data from third-party integrations like Google Analytics.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="43iMYKg3fmVKhf14tRwtwI"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI" aria-controls="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI"> <span> What is marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" id="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI" role="region" aria-labelledby="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions. Weather predictions, batting averages, and life insurance policies are all the result of analytics. In the world of digital marketing, analytics is critical to understanding and predicting user behavior and optimizing the user experience (UX) to drive sales.</p> <p>Here you have the 2 main purposes of marketing analytics:</p> <ol> <li>To gauge how well your marketing efforts are performing, measuring the effectiveness of your marketing activity.</li> <li>To determine what you can do differently to get better results across your marketing channels. Together, these processes let you turn raw marketing data into an action plan and make the most of your marketing dollars.</li> </ol> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How do companies use marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="yhAnaudfhBYp2R0IMw48q"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q" aria-controls="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q"> <span> How do companies use marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" id="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q" role="region" aria-labelledby="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketing analytics help businesses understand their big picture. It also lets them dig down into their industries' more focused, micro-marketing trends. The data can improve the number and quality of leads by letting businesses know how to optimize their advertising and target the most desirable clients. All of this improves your bottom line.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is data reporting?" data-component-id="p23AccordionItem" data-entry-id="6WU8GdI3b73jUfbzv6OO1t"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t" aria-controls="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t"> <span> What is data reporting? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" id="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t" role="region" aria-labelledby="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Data reporting is the process of taking a bunch of raw data from multiple sources and converting it into a format that you can understand easily. Your time is your most important resource, and you probably have a lot of automated tools collecting complex information for you.</p> <p>At the same time, this information will only be helpful if you translate it into a format that is easy to understand. For example, you might convert that information into a spreadsheet that allows you to view the information quickly, pulling out the most important pieces.</p> <p>Then, you will use this information to figure out what needs to be done. If you run a company, you might collect information on the various profit margins of certain products as part of your reporting process. Or, you might collect information related to the effectiveness of your digital marketing strategy.</p> <p>Then, you can figure out what is working well, what is not going well, and what you need to do to improve the positioning of your company</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is automated reporting?" data-component-id="p23AccordionItem" data-entry-id="6OqMgLGB5megmrG4wbYXnc"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc" aria-controls="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc"> <span> What is automated reporting? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" id="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc" role="region" aria-labelledby="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Automated reporting involves automatically collecting and generating specific information that is made accessible to a particular individual on a set schedule. With report automation, a user can also create reports outside of the scheduled times to monitor the operations of a business throughout the day. Being able to access accurate and up-to-date data as it's needed is essential for any business to run efficiently.</p> <p>Using marketing automation software gives you an advantage when it comes to staying on top of the different aspects of your business. Email tracking helps with marketing by providing valuable information on the effectiveness of your campaign, while an automated inventory system will tell you when your inventory is low. Being able to track data using an automated workflow program allows you to focus more of your time on running your business instead of monitoring paperwork.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is predictive analytics?" data-component-id="p23AccordionItem" data-entry-id="4rdJftbQcOPjdQmGJ5Gfur"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur" aria-controls="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur"> <span> What is predictive analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" id="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur" role="region" aria-labelledby="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Predictive analytics involves looking at historical data to predict future outcomes. The information generated by predictive modeling and data analytics is generally accurate in predicting a future event, but it's not perfect. However, it can be applied to a variety of scenarios that a business faces on a daily basis.</p> <p>Predictive analytics uses data mining techniques, machine learning, and statistical modeling to find patterns in data and identify risks and opportunities. This area of data science is much like using a search engine, but the queries are more involved, and the resulting data is expected to be highly accurate in predicting the future.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How does predictive analytics work?" data-component-id="p23AccordionItem" data-entry-id="2uEFjomAIkbej1ksH5X7lh"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh" aria-controls="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh"> <span> How does predictive analytics work? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" id="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh" role="region" aria-labelledby="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>The predictive analytics process starts with a problem and goes through a series of steps to achieve the desired result.</p> <p>The problem can be anything from detecting fraud to ensuring shelves are stocked for the holiday season. Relevant data sets or databases are collected for examination and then processed for analysis. The data scientist then applies the relevant tool to find the desired data and then validates the results for deployment to stakeholders via a report.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is business intelligence?" data-component-id="p23AccordionItem" data-entry-id="1uH6ilU7yakuItdhj8LhER"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER" aria-controls="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER"> <span> What is business intelligence? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" id="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER" role="region" aria-labelledby="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>A business intelligence system takes raw data, curates it, and transforms it into valuable insights that can inform business decisions.</p> <p>In addition to strategic information, companies can also use BI tools to measure productivity and efficiency, assess different systems or processes, and audit specific business-related activities. Business intelligence resources can also include customer data. It can help companies define their target market, assess sales and marketing performance, and gain insights about customer interest and activities based on browsing history and online actions.</p> </div> </div></li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How does business intelligence work?" data-component-id="p23AccordionItem" data-entry-id="1VdQ6XYijXnwprC3BWHhHJ"><h3><button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ" aria-controls="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ"> <span> How does business intelligence work? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"><path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg></span></button></h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" id="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ" role="region" aria-labelledby="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>A business intelligence system handles specific data-related tasks to help companies gain insights into their business users. There are 4 key ways these tools do this.</p> <ol> <li>Raw data mining. Business intelligence tools dig through data sources for information that could be useful for business analytics. This function is essential because businesses have vast amounts of information, but it is only valuable if well-organized. Business intelligence tools can start this curation process.</li> <li>Automated reporting. Business intelligence systems usually come with centralized dashboards that analysts can use to create reports and visualize data so that decision-makers without a statistics or analytics background can understand the information.</li> <li>Performance analysis. Business intelligence tools can collect information in real time to help measure financial or operational performance. Users can enter key performance indicators for specific metrics and get insights into how the company is doing with these benchmarks.</li> <li>Predictive analytics. Business intelligence software can also take data and run it through computer models or statistical analysis tools to help predict future trends.</li> </ol> </div> </div></li> </ul> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="7dseV3yVgnS3UTYFdB2pCu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="7dseV3yVgnS3UTYFdB2pCu" data-context-text="Millions of users trust us with their email marketing. You can too."> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Millions of users trust us with their email marketing. 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