識者に聞く、企業価値を高める「女性活躍のあり方」とこれからのロールモデル

<!DOCTYPE html><html lang=ja><head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# website: http://ogp.me/ns/website#"><meta charset=UTF-8> <meta content="width=device-width, initial-scale=1.0" name=viewport><meta content="IE=edge" http-equiv=X-UA-Compatible><meta content=max-image-preview:large name=robots><meta content="telephone=no" name=format-detection><link href=https://static.forbesjapan.com/asset/favicon.ico rel="shortcut icon"><link href=https://forbesjapan.com/articles/detail/68139 rel=canonical><title>識者に聞く、企業価値を高める「女性活躍のあり方」とこれからのロールモデル | Forbes JAPAN 公式サイト（フォーブスジャパン）</title><meta content="識者に聞く、企業価値を高める「女性活躍のあり方」とこれからのロールモデル | Forbes JAPAN 公式サイト（フォーブスジャパン）" property=og:title><meta content=website property=og:type><meta content=https://images.forbesjapan.com/media/article/68139/images/main_image_3fd921677deb055f1a75126a6d9100c305f9096f.jpg property=og:image><meta content=https://forbesjapan.com/articles/detail/68139 property=og:url><meta content="ダイバーシティ領域に知見をもつビジネスパーソンの目には、日本の女性活躍はどう映っているのか。Forbes JAPAN「WOMEN AWARD 2023」で選考委員として審議にあたったアドバイザリーボード5人に聞いた。「人との違い」を自分の..." property=og:description><meta content=summary_large_image name=twitter:card><meta content="ダイバーシティ領域に知見をもつビジネスパーソンの目には、日本の女性活躍はどう映っているのか。Forbes JAPAN「WOMEN AWARD 2023」で選考委員として審議にあたったアドバイザリーボード5人に聞いた。「人との違い」を自分の..." name=description><link href=/manifest.json rel=manifest><link href=//fonts.googleapis.com rel=dns-prefetch><link href=//fonts.gstatic.com rel=dns-prefetch><link href=//www.googletagmanager.com rel=dns-prefetch><link href=https://static.forbesjapan.com rel=dns-prefetch><link href=https://images.forbesjapan.com rel=dns-prefetch><link crossorigin="" href=//fonts.gstatic.com rel=preconnect><link href=//www.googletagmanager.com rel=preconnect><link as=script href=https://securepubads.g.doubleclick.net/tag/js/gpt.js rel=prefetch><link as=style href=https://static.forbesjapan.com/asset/frontend/dist/style-standard-common.bundle.css rel=prefetch><link as=style href=https://static.forbesjapan.com/asset/frontend/dist/style-standard-desktop.bundle.css rel=prefetch><link as=style href=https://static.forbesjapan.com/asset/frontend/dist/style-standard-smartphone.bundle.css rel=prefetch><link as=script href="https://www.googletagmanager.com/gtag/js?id=UA-23399050-3" rel=prefetch><link as=script href=https://static.forbesjapan.com/asset/frontend/dist/parts-standard.bundle.js rel=prefetch><link href=https://fonts.googleapis.com rel=preconnect><link crossorigin="" href=https://fonts.gstatic.com rel=preconnect><link as=style href="https://fonts.googleapis.com/css?family=Lato:700,900&display=swap" media=print onload="this.media='all'" rel=stylesheet><link as=style href="https://fonts.googleapis.com/css2?family=Roboto+Condensed:wght@400;700&display=swap" media=print onload="this.media='all'" rel=stylesheet><link href="https://fonts.googleapis.com/css2?family=Noto+Sans+JP:wght@100..900&display=swap" rel=stylesheet><link as=style href=https://static.forbesjapan.com/asset/frontend/dist/style-standard-common.bundle.css?20241124232725 rel=stylesheet><link as=style href=https://static.forbesjapan.com/asset/frontend/dist/style-standard-desktop.bundle.css?20241124232725 media="print and (max-width:768px), screen and (min-width:769px)" onload="this.media='screen and (min-width:769px)';" rel=stylesheet><link as=style href=https://static.forbesjapan.com/asset/frontend/dist/style-standard-smartphone.bundle.css?20241124232725 media="print and (min-width:769px), screen and (max-width:768px)" onload="this.media='screen and (max-width:768px)';" rel=stylesheet><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-K2BZS4J');</script><script async src="https://www.googletagmanager.com/gtag/js?id=UA-23399050-3"></script><script>window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('set', { 'content_group1': 'D&I', 'content_group2': 'WOMEN', 'content_group3': 'Forbes JAPAN | magazine', 'content_group4': '本誌記事', 'content_group5': 'Forbes JAPAN編集部'}); gtag('config', 'UA-23399050-3');</script><script type=text/javascript>var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 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class=article-detail-head><div class=meta><p class="cate sp-none"><a href=/category/women> WOMEN </a> <p class=date>2024.01.13 14:00</div> <h1 class=article-tit>識者に聞く、企業価値を高める「女性活躍のあり方」とこれからのロールモデル</h1><div class=article-detail-head__bottom><div class=author><div class=author__img><a href=/author/detail/1708><img alt="" loading=lazy src="https://static.forbesjapan.com/media/author/1708/images/6a7603c2d48a2b2427c199bb3ba1c244.jpg?w=50"> </a> </div> <div class=author__txt><p class=name><a href=/author/detail/1708> Forbes JAPAN | magazine | Forbes JAPAN編集部 </a> </div></div> <div class=follow-btns><p class=follow-btns__btn><span class=js-favorite-author data-article_id=68139 data-author_id=1708>著者フォロー</span> <p class=follow-btns__btn id=saveArticle_68139><span class=js-favorite-article data-article_id=68139>記事を保存</span> </div><div class=sns-icons><div class=sns-icons__tit><img alt="" height=8 loading=lazy src=https://static.forbesjapan.com/asset/frontend/img/logo_share.png width=38> </div> 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class=piano-main-category data-piano-main-category=WOMEN></span> <span class=piano-article-categories data-piano-article-categories=D&I></span><span class=piano-article-editor data-piano-article-editor="Forbes JAPAN編集部"></span><span class=piano-character-count data-piano-character-count=2848></span><span class=piano-article-type data-piano-article-type=本誌記事></span></div><div class=article-detail-img><div class=img><img alt="" loading=lazy src="https://images.forbesjapan.com/media/article/68139/images/main_image_3fd921677deb055f1a75126a6d9100c305f9096f.jpg?w=1200"></div> <p class=caption></div><div class="article-wall-wrap article-wall-wrap68139"><div class="ad sp-none"></div> <div class="article-detail-txt detail"><div class=article-content68139><strong>ダイバーシティ領域に知見をもつビジネスパーソンの目には、日本の女性活躍はどう映っているのか。Forbes JAPAN「<a href="https://forbesjapan.com/feat/womenaward2023/?header=womenaward">WOMEN AWARD 2023</a>」で選考委員として審議にあたったアドバイザリーボード5人に聞いた。</strong><br class=paragraph><br><hr> <h2>「人との違い」を自分の武器にして</h2><h3><strong>石田裕子｜サイバーエージェント専務執行役員</strong></h3> 素晴らしい実績のある成功者でも、その裏には数々の失敗があったことでしょう。「失敗を恐れず前に突き進む女性リーダー」が、数十年前に比べて増えていると感じています。女性が前例のないことに挑戦すると、中傷や反発を受けることも少なくありません。でも、それを乗り越えて成功事例をつくり、後輩につないでいく。そうして誰もが当たり前にリーダーになれる社会が実現するのだと思います。<br><br>女性は、男性社会やマジョリティのなかで空気を読んで同調してしまう傾向がありますが、人とは違う意見や価値観は武器になります。あなたの意見で化学反応が起き、企業価値の向上につながるかもしれない。<br><br>自分の強みを見つけて、どんどんアウトプットする女性が増えてほしいですね。<br><img loading=lazy src="https://images.forbesjapan.com/media/article/68139/images/editor/bc260cfab5b0ebc7d9ff57fc407ea2b882e2d2ad.jpg?w=1200" width=1200><br><strong>いしだ・ゆうこ</strong>◎1981年生まれ。慶応義塾大学卒業後、2004年にサイバーエージェントに新卒入社。インターネット広告事業部門の営業局長・営業統括、「Ameba」プロデューサー、子会社2社の代表などを経て、20年に女性初の専務執行役員に就任。人事管轄の本部長を兼任し、女性社員応援プロジェクトを立ち上げるなどD&Iをけん引。<br> <h2>インクルーシブに生きることでキャリアも成功に</h2><h3><strong>奥田浩美｜ウィズグループ代表取締役</strong></h3> 働く女性が家庭を後回しにして全力で仕事にまい進していた時代と違って、現代の女性リーダーたちは、夢に向かって努力したり、プライベートで悩んだり、等身大で生きている。誰もがありのままの自分でいられたら、より働きやすく、暮らしやすい社会になっていくはずです。<br class=paragraph><div class="inRead2 sp-none"><div class="ad-pc ad68139 adFrame1310 inReadAd"><div id=dipalyId-67435984a8a14 style="text-align: center;"><script>if (window.innerWidth > 768) { (function() { var lines = [ { divId: 'dipalyId-67435984a8a14', gpt: { unitCode: '/122817434/PC_Teads_1x1', sizes: [ [1, 1] ] } } ]; window.fluxtag.renderAds(lines, window.fluxtag.failSafeTimeout); })(); }</script> </div></div></div><br>これからは、自分も相手も大切にできる人が活躍していくのだと思います。喜怒哀楽を含めた「その人らしさ」が受け入れられるようになって初めて、インクルージョンといえるのではないでしょうか。<br><br>女性の社会的・経済的地位を高めるには、やはりトップ層の影響は大きいと思います。男女平等を唱える政府に女性の副大臣・政務官ゼロ、与党の女性議員11%という状況を見て、誰が平等な世の中を信じることができるでしょうか。政財界ともに女性活躍が当たり前になることを望んでいます。<br><img loading=lazy src="https://images.forbesjapan.com/media/article/68139/images/editor/49c03c407fe12f5e95b2f1e0ad4da0b3ca68612e.jpg?w=1200" width=1200><br><strong>おくだ・ひろみ</strong>◎1964年生まれ。インド国立ボンベイ大学(現ムンバイ大学)大学院社会福祉課程修了。1991年にIT特化のカンファレンス事業を起業し、2001年ウィズグループ設立。13年たからのやまを創業、地域の社会課題と先端テクノロジーをつなぐ活動を行う。現在、経済産業省のプロジェクトの女性のクリエータ発掘・育成プログラム「GRIT」の統括も務める。<br> </div> </div><div class=article-detail-btn-wrap><div class=article-detail-btn><a href=/articles/detail/68139/page2><span>次ページ＞</span> <span>女性権力者=「怖い」から「楽しそう」な存在に</span></a> </div> </div><div class=articles-list-pager><ul class="articles-list-pager__list js-pagerSeparate" data-current=1 data-last=2 data-showpages-pc=5 data-showpages-sp=5><li class="active articles-list-pager__item" data-pagenum=1><a href=/articles/detail/68139>1</a> <li class=articles-list-pager__item data-pagenum=2><a href=/articles/detail/68139/page2>2</a><li class="articles-list-pager__item next" data-pagenum=2><a href=/articles/detail/68139/page2></a></ul> </div><div class=article-detail-translater><p class=article-detail-translater__txt> 文＝川上みなみ </div><div id=end-of-article style=height:1px;></div><div class=article-detail-subscription><p class=article-detail-subscription__txt> この記事は「<a href=https://amzn.to/3QozrE4 target=_blank>Forbes JAPAN 2024年1月号</a>」に掲載されています。 <a href=https://bit.ly/45gem47 target=_blank>定期購読はこちら >></a> 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識者に聞く、企業価値を高める「女性活躍のあり方」とこれからのロールモデル | Forbes JAPAN 公式サイト（フォーブス ジャパン）

識者に聞く、企業価値を高める「女性活躍のあり方」とこれからのロールモデル | Forbes JAPAN 公式サイト（フォーブスジャパン）