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/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/headers/strategy_header.jpg/thumbnails/1200x600 1200w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/headers/strategy_header.jpg/thumbnails/900 900w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/headers/strategy_header.jpg/thumbnails/600 600w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/headers/strategy_header.jpg/thumbnails/300 300w" sizes="100vw" class="bg"/> <div class="container"> <div class="row row-absolute-bottom text-shadow-strong "> <div class="col-md-12"><nav role="navigation" aria-label="Children Navigation" class="heading-condensed nav-relatives"> <div class="section-head wrapped-danger wrapped-h1"><span class="icon "></span><a target="" href="/web/20210509094317/https://www.iso.org/about-us.html" title="ISO brings together global experts to develop International Standards that help solve problems and drive innovation.">About us</a></div> <h1>Strategy 2030</h1> <div class="nav-children"> <ul class="list-inline h5 inline-responsive list-separation"> <li><span class="icon "></span><a target="" href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/drivers-of-change.html">Drivers of change</a></li> <li><span class="icon "></span><a target="" href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/our-goals.html">Our goals</a></li> <li><span class="icon "></span><a target="" href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/priorities.html">Priorities</a></li> <li><span class="icon "></span><a target="" href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/measuring-success.html">Measuring success</a></li> </ul> <div class="nav-shadow nav-shadow--start"></div> <div class="nav-shadow nav-shadow--end"></div> </div> </nav><div class="clear"></div></div> </div> </div> </section><section class=" "> <div class="container"> <div class="row "> <div class="col-md-12"><h2>Making lives easier, safer and better</h2><div class="clear"></div></div> </div><div class="row "> <div class="col-md-7"><p class="lead">We operate in a world where change is a constant, and where challenges and disruptions can be global in scale. To be well positioned within this global context, we must have a clear and agile strategy that defines our purpose and what we want to achieve, whilst allowing us to anticipate change and adapt quickly to the world around us.</p> <p>In this sense, the notion of continuous improvement is one of shifting and evolving targets. We have come a long way in our nearly 75-year history – and contributed to great progress – but today’s world is not the same as yesterday’s nor will it be the same as tomorrow’s. We need to go further if we want to ensure that ISO will continue to be at the forefront of positive change.</p> <p>With this in mind, the ISO Strategy 2021-2030 sets out <strong>our vision</strong> <em>(why we do what we do)</em>, <strong>our mission</strong> <em>(what we do and how we do it)</em>, <strong>our goals</strong> <em>(what we need to achieve to realize our mission and vision)</em> and <strong>our priorities</strong> <em>(where we need to focus our resources to make this happen)</em>. These priorities are designed to be regularly reviewed, and adjusted when needed, to respond to any changes in our external environment.</p> <p>We have defined 2030 as a milestone to reflect on our progress and evaluate our fundamental work as an organization. This time frame aligns with the United Nations’ ambitious Global Agenda for 2030, which, as outlined through the 17 <a href="/web/20210509094317/https://www.iso.org/sdgs.html" title="Sustainable Development Goals">Sustainable Development Goals</a>, will require international collaborative effort to become a reality. ISO is built around an ethos of collaboration and believes that standardization plays a key role in transforming our world into a sustainable one.</p><div class="clear"></div> </div> <div class="col-md-4 col-md-offset-1"><div class="well clearfix"> <h3><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/drivers-of-change.html" title="Drivers of change">Drivers of change</a></h3> <p class="lead">Understanding the context in which ISO operates is essential to defining our priorities. </p> <p>This includes identifying external drivers of change and evaluating their impact on our organization. In envisaging ISO’s role over the next decade, we have identified four primary drivers of change as the areas where we see International Standards having the most impact and relevance in the world – the ECONOMY, TECHNOLOGY, SOCIETY and the ENVIRONMENT.  </p> </div><div class="clear"></div> </div> </div><div class="row row-bottom " data-aos="false"> <div class="col-md-12"><div class="row steps grid text-center "> <div class="col-sm-3 step alert bg-gray"><h4><a class="page-scroll" href="#vision">Vision</a></h4> <p>Why we do what we do</p><div class="clear"></div> </div> <div class="col-sm-3 step alert bg-gray"><h4><a class="page-scroll" href="#mission">Mission</a></h4> <p>What we do and how we do it</p><div class="clear"></div> </div> <div class="col-sm-3 step alert bg-gray"><h4><a class="page-scroll" href="#">Goals</a></h4> <p>What we need to achieve to realize our mission and vision</p><div class="clear"></div> </div> <div class="col-sm-3 step alert bg-gray"><h4><a class="page-scroll" href="#section-priority">Priorities</a></h4> <p>Where we need to focus our resources to make this happen</p><div class="clear"></div> </div> </div><div class="clear"></div></div> </div><div class="clear"></div> </div> </section><section class=" bg-info"> <div class="container"> <div class="row "> <div class="col-md-6 col-lg-7 col-xl-8"><div class="section-head section-h2">ISO President</div> <h2><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/message-from-the-iso-president.html" title="Message from the ISO President">Eddy Njoroge</a></h2><blockquote class=""> <p class="lead">Together, we all have a role to play: the ISO Strategy 2030 sets us on an important journey towards success.</p> </blockquote><h4><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/message-from-the-iso-president.html" title="Message from the ISO President">Read more</a> ></h4><div class="clear"></div> </div> <div class="col-md-6 col-lg-5 col-lg-offset-0 col-xl-4 top-md-push-3 bottom-push-3"><figure class="circle width-500"> <img loading="lazy" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/300" srcset="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/150 150w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/300 300w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/600 600w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/vcard/EddieNjoroge-quote.jpg/thumbnails/900 900w" sizes="(min-width:1680px) 520px,(min-width:1200px) 360px,(min-width:992px) 293px, (min-width:768px) 500px, 100vw" class="width-100pct photo img-responsive border5-white" alt="Eddie Njoroge" border="0" itemprop="image"/> </figure><div class="clear"></div> </div> </div> </div> </section><section id="vision-mission" class=" "> <div class="container"> <div class="row "> <div class="col-md-12"><div class="clear"></div></div> </div><div class="row "> <div class="col-md-4"><div class="" id="vision"> <h2>Our Vision for 2030</h2> <p class="lead">Making lives easier, safer and better</p> <p>At ISO, we believe that International Standards, although largely invisible in our daily lives, are a crucial component to making things safer and better in the world around us. By achieving this, we can contribute to improving people’s quality of life every day.</p> </div><div class="clear"></div> </div> <div class="col-md-7 col-md-offset-1"><div class="" id="mission"> <h2>Our Mission</h2> <p class="lead">Through our members and their stakeholders, we bring people together to agree on International Standards that respond to global challenges.</p> <p class="lead">ISO standards support global trade, drive inclusive and equitable economic growth, advance innovation and promote health and safety to achieve a sustainable future.</p> <p>ISO provides a neutral platform where experts the world over come together to develop and agree on standards. The building of consensus across multiple levels establishes trust and credibility in our organization, and the International Standards we produce, that make us a global leader in our field.</p> </div><div class="clear"></div> </div> </div><div class="clear"></div> </div> </section><section id="section-goal" class=" "> <div class="container"> <div class="row "> <div class="col-md-12"><h2><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/our-goals.html" title="Our goals">Our Goals</a></h2><div class="clear"></div></div> </div><div class="row "> <div class="col-md-6"><p class="lead">The goals we have set ourselves are stepping stones to our vision and will help us to ensure that our work makes lives easier, safer and better.</p> <p>They will help maximize our impact and ensure that, through our members, we bring experts together to agree on International Standards that address global challenges. ISO’s goals for 2030 are:<br/>  </p><div class="row "> <div class="col-xs-4 col-xl-3"><figure class="width-100pct inColCustom fig-srcset"> <div class="img-container "> <img loading="lazy" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-square/ISO%20Strategy-ICONS_PACK_Goal_1_square-solid.svg" alt=""/> </div> </figure><h4 class="text-center">Goal 1</h4> <p class="text-center">ISO standards used everywhere</p><div class="clear"></div> </div> <div class="col-xs-4 col-xl-3"><figure class="width-100pct inColCustom fig-srcset"> <div class="img-container "> <img loading="lazy" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-square/ISO%20Strategy-ICONS_PACK_Goal_2_square-solid.svg" alt=""/> </div> </figure><h4 class="text-center">Goal 2</h4> <p class="text-center">Meeting global needs</p><div class="clear"></div> </div> <div class="col-xs-4 col-xl-3"><figure class="width-100pct inColCustom fig-srcset"> <div class="img-container "> <img loading="lazy" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-square/ISO%20Strategy-ICONS_PACK_Goal_3_square-solid.svg" alt=""/> </div> </figure><h4 class="text-center">Goal 3</h4> <p class="text-center">All voices heard</p><div class="clear"></div> </div> </div><div class="clear"></div></div> <div class="col-md-6"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 998.1 940.7"> <defs> <style> .cls-1 { isolation: isolate; } .cls-2 { fill: #2a476b; } .cls-2, .cls-3, .cls-4 { mix-blend-mode: multiply; } .cls-3 { fill: #66a092; } .cls-4 { fill: #e18f2e; } .cls-5, .cls-6, .cls-7 { fill: #fff; } .cls-6 { font-size: 44.26px; font-family: MetaPro-Bold, Meta Pro; } .cls-6, .cls-7, .cls-8 { font-weight: 700; } .cls-7, .cls-8 { font-size: 48px; font-family: MetaCompPro-Bold; } .cls-8 { fill: #c21924; } .cls-9 { font-size: 36px; font-family: MetaCompPro-Normal; } </style> </defs> <g class="cls-1"> <g id="Layer_3" data-name="Layer 3"> <g> <path class="cls-2" d="M796.9,301.9c0,166.7-133.4,301.8-297.8,301.8S201.3,468.6,201.3,301.9,334.6,0,499.1,0,796.9,135.2,796.9,301.9"/> <path class="cls-3" d="M998.1,638.9c0,166.7-133.3,301.8-297.8,301.8S402.5,805.6,402.5,638.9,535.9,337,700.3,337,998.1,472.1,998.1,638.9"/> <path class="cls-4" d="M595.6,638.9c0,166.7-133.3,301.8-297.8,301.8S0,805.6,0,638.9,133.3,337,297.8,337,595.6,472.1,595.6,638.9"/> <path class="cls-5" d="M499.1,702.4c97,0,175.7-78.7,175.7-175.8S596.1,350.9,499.1,350.9,323.3,429.6,323.3,526.6A175.8,175.8,0,0,0,499.1,702.4"/> <text class="cls-6" transform="translate(879.3 670.2)"> </text> </g> <text class="cls-7" transform="translate(291.5 205.9)">ISO Standards used<tspan x="86.6" y="48">everywhere</tspan></text> <text class="cls-7" transform="translate(684.9 678.4)">All voices<tspan x="39.4" y="48">heard</tspan></text> <text class="cls-7" transform="translate(114 679.4)">Meeting <tspan x="-43.1" y="48">global needs</tspan></text> <text class="cls-8" transform="translate(433.7 502.4)">Vision</text> <text class="cls-9" transform="translate(346.6 549.4)">Making lives easier, <tspan x="35.6" y="36">safer and better</tspan></text> </g> </g> </svg><div class="clear"></div></div> </div><div class="clear"></div> </div> </section><section id="section-priority" class=" "> <div class="container"> <div class="row "> <div class="col-md-12"><h2><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/priorities.html" title="Priorities">Priorities</a></h2><div class="clear"></div></div> </div><div class="row "> <div class="col-md-8"><p class="lead">We will focus on six priorities to achieve our goals and maximize our impact within the context of the <a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/drivers-of-change.html" title="Drivers of change">drivers of change</a>. </p> <p>Each priority primarily supports one goal, as shown below.</p> <p> </p><div class="clear"></div></div> <div class="col-md-4"><div class="dummy-css"> <style type="text/css">.align-icon .align-left { margin-right: 15px; } .align-icon .align-right { margin-left: 15px; } </style> </div><div class="clear"></div></div> </div><div class="row align-icon "> <div class="col-md-4"><div class="section-head">Goal 1</div> <h4><a class="page-scroll" href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/priorities.html#section-goal1" title="Priorities">ISO standards used everywhere</a></h4><div class="clearfix"> <p><img alt="" class="align-left" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-transparent/ISO%20Strategy-website-icons_Priority_1.1-colored-outline-nopadding.svg" width="75"/><strong>Priority 1.1</strong>:<br/> Demonstrate the benefits of standards</p> </div><div class="clearfix"> <p><img alt="" class="align-left" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-transparent/ISO%20Strategy-website-icons_Priority_1.2_colored-outline-nopadding.svg" width="75"/><strong>Priority 1.2</strong>:<br/> Innovate to meet users' needs</p> </div><div class="clear"></div></div> <div class="col-md-4"><div class="section-head">Goal 2</div> <h4><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/priorities.html#section-goal2" title="Priorities">Meeting global needs</a></h4><div class="clearfix"> <p><img alt="" class="align-left" height="68" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-transparent/ISO%20Strategy-website-icons_Priority_2.1_colored-outline-nopadding.svg" width="75"/><strong>Priority 2.1</strong>:<br/> Deliver ISO standards when the market needs them</p> </div><div class="clearfix"> <p><img alt="" class="align-left" height="75" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-transparent/ISO%20Strategy-website-icons_Priority_2.2_colored-outline-nopadding.svg" width="75"/><strong>Priority 2.2</strong>:<br/> Capture future opportunities for international standardization</p> </div><div class="clear"></div></div> <div class="col-md-4"><div class="section-head">Goal 3</div> <h4><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/priorities.html#section-goal3" title="Priorities">All voices heaRD</a></h4><div class="clearfix"> <p><img alt="" class="align-left" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-transparent/ISO%20Strategy-website-icons_Priority_3.1_colored-outline-nopadding.svg" width="75"/><strong>Priority 3.1</strong>:<br/> Strengthen ISO members through capacity building</p> </div><div class="clearfix"> <p><img alt="" class="align-left" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/icons/bg-transparent/ISO%20Strategy-website-icons_Priority_3.2_colored-outline-nopadding.svg" width="75"/><strong>Priority 3.2</strong>:<br/> Advance inclusivity and diversity in the ISO system</p> </div><div class="clear"></div></div> </div><div class="clear"></div> </div> </section><section class=" "> <div class="container"> <div class="row "> <div class="col-md-12"><h2><a href="/web/20210509094317/https://www.iso.org/home/about-us/strategy-2030/measuring-success.html" title="Measuring success">Measuring Success</a></h2><div class="clear"></div></div> </div><div class="row "> <div class="col-md-8"><p class="lead">To achieve our goals by 2030, we will need to continually measure our progress and evaluate our success.</p> <p>To this end, we have developed a structured and consistent measurement framework to:</p> <ul> <li>First, measure our progress toward achieving our strategic priorities</li> <li>Then measure our success according to our overall goals</li> </ul> <p>A detailed framework of indicators and measures is part of our strategy implementation plan, which will be reviewed and updated on a regular basis to remain relevant, agile and responsive to change.</p> <p>At a high level, we expect to measure success as outlined in the diagram.</p><div class="clear"></div></div> <div class="col-md-4"><div class="clear"></div></div> </div><div class="row steps grid grid-center text-center row-middle-sm " data-aos="false"> <div class="col-sm-4 col-md-3 col-xl-2 step alert bg-danger"><h3 style="margin-top: 9px;">Goals</h3><div class="clear"></div> </div> <div class="col-sm-4 col-md-2 step alert bg-gray"><p><strong>Success</strong><br/> indicator 1</p><div class="clear"></div> </div> <div class="col-sm-4 col-md-2 step alert bg-gray"><p><strong>Success</strong><br/> indicator 2</p><div class="clear"></div> </div> <div class="col-sm-4 col-md-2 step alert bg-gray"><p><strong>Success</strong><br/> indicator 3</p><div class="clear"></div> </div> <div class="col-sm-8 col-md-3 col-xl-4 step alert"><p>We will know we have succeeded in achieving our goals when these things happen</p><div class="clear"></div> </div> </div><div class="row steps grid grid-center text-center row-bottom-sm " data-aos="false"> <div class="col-sm-4 col-md-3 col-xl-2 step alert bg-danger"><h3 style="margin-top: 9px;">Priorities</h3><div class="clear"></div> </div> <div class="col-sm-4 col-md-2 step alert bg-gray"><p><strong>Progress</strong><br/> indicator 1</p><div class="clear"></div> </div> <div class="col-sm-4 col-md-2 step alert bg-gray"><p><strong>Progress</strong><br/> indicator 1</p><div class="clear"></div> </div> <div class="col-sm-4 col-md-2 step alert bg-gray"><p><strong>Progress</strong><br/> indicator 3</p><div class="clear"></div> </div> <div class="col-sm-8 col-md-3 col-xl-4 step alert"><p>We will know we are making progress towards our goals when these things happen</p><div class="clear"></div> </div> </div><div class="clear"></div> </div> </section><section class=" bg-gray"> <div class="container"> <div class="row "> <div class="col-md-12"><h3>Read more</h3><div class="clear"></div></div> </div><div class="row "> <div class="col-md-4 col-xl-4"><div class="publication clearfix"> <div class="figure-box"> <figure class="tilt"> <div class="img-container"> <a href="/web/20210509094317/https://www.iso.org/publication/PUB100364.html" title="ISO Strategy 2030"> <img loading="lazy" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/150" srcset="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/150 150w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/300 300w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/600 600w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/store/en/cover/PUB100364.jpg/thumbnails/900 900w" sizes="(min-width:1680px) 187px, (min-width:1200px) 315px, (min-width:992px) 257px, (min-width:768px) 260px, (min-width:480px) 33vw, 100wv" class="shadow width-100pct" alt="Cover page: ISO Strategy 2030" title="ISO Strategy 2030"/> </a> </div> </figure> </div> <div class="content-box"> <div class="section-head wrapped-danger wrapped-h4">Publications</div> <h4> <a href="/web/20210509094317/https://www.iso.org/publication/PUB100364.html" title="ISO Strategy 2030">ISO Strategy 2030</a> </h4> <div class="description" itemprop="description"> <p>The ISO Strategy 2030 outlines our vision and our mission for the next 10 years and a set of goals and priorities to help us get there. The three goals are stepping stones to our vision. We will focus on six priorities to achieve our goals and maximize our impact.</p> </div> </div> </div><div class="clear"></div> </div> <div class="col-md-4 col-xl-3 col-xl-offset-1"><h5>Snapshot</h5><figure class="width-100pct inCol4 fig-srcset"> <div class="img-container "> <a href="/web/20210509094317/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png" class="fancybox glyphicon-zoom-in"> <img loading="lazy" width="2688" height="1654" src="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/300" srcset="/web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/150 150w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/300 300w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/600 600w, /web/20210509094317im_/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO-Strategy-Snapshot.png/thumbnails/900 900w" sizes="(min-width:1680px) 520px,(min-width:1200px) 360px,(min-width:992px) 293px, (min-width:768px) 720px, 100vw" class="hover-zoom" alt=""/> </a> </div> <figcaption><p>Download the <a href="/web/20210509094317/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/ISO%20Strategy-Snapshot.pdf" target="_blank" title="ISO Strategy - Snapshot [PDF]">PDF version</a></p> </figcaption> </figure><div class="clear"></div> </div> <div class="col-md-4 col-xl-3 col-xl-offset-1"><ul class="refine"><li><div class="clearfix icon"> <h6 class="entry-name entry-title"> <a href="/web/20210509094317/https://www.iso.org/files/live/sites/isoorg/files/about%20ISO/strategy/download/Executive-Summary.pdf" target="_blank">Defining success</a> <span class="small text-muted text-normal">[PDF, 148.91 KB]</span> </h6> <div class="entry-summary"> An introduction and high-level overview of the key elements of success for each goal and priority. </div> </div></li></ul><div class="clear"></div> </div> </div><div class="clear"></div> </div> </section><div class="clear"></div> <div class="nav-breadcrumb print-footer bg-darkgray"> <div class="container"> <div class="row"> <div class="col-sm-8 small">  <ol class="breadcrumb"> <li><a href="/web/20210509094317/https://www.iso.org/home.html" title="Home page"><span class="glyphicon glyphicon-home" aria-hidden="true"></span></a></li> <li> <a href="/web/20210509094317/https://www.iso.org/about-us.html">About us</a> </li> <li> Strategy </li> </ol><div class="clear"></div> </div> <div class="col-sm-4 hidden-print text-right 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