Brand Book Maker - Create an Online Style Guide

<!DOCTYPE html><html lang="en"> <head> <title>Brand Book Maker - Create an Online Style Guide | Issuu</title> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name="description" content="Add clickable links, flippable pages, and videos to your brand book or style guide with our style guide maker. Upload your guide here!"> <meta property="og:title" content="Brand Book Maker - Create an Online Style Guide | Issuu"> <meta property="og:description" content="Add clickable links, flippable pages, and videos to your brand book or style guide with our style guide maker. Upload your guide here!"> <meta property="og:url" content="https://issuu.com/solutions/design/brand-book"> <meta property="og:type" content="website"> <meta property="og:site_name" content="Issuu"> <meta property="og:image" content="https://mm.issuu.com/generic-share.jpg"> <meta property="og:image:secure_url" content="https://mm.issuu.com/generic-share.jpg"> <meta property="og:image:alt" content="A variety of magazines, catalogs and publications surrounding the issuu logo"> <meta property="og:image:type" content="image/jpeg"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <link rel="canonical" href="https://issuu.com/solutions/design/brand-book" /> <link rel="alternate" hreflang="x-default" href="https://issuu.com/solutions/design/brand-book" /><link rel="alternate" hreflang="en" href="https://issuu.com/solutions/design/brand-book" /><link rel="alternate" hreflang="de" href="https://issuu.com/de/solutions/design/brand-book" /> <link 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href="/categories/food-and-drink" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Food and Drink</p></a><a href="/categories/style-and-fashion" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Style and Fashion</p></a><a href="/categories/health-and-fitness" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Health and Fitness</p></a><a href="/categories/technology-and-computing" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Technology</p></a><a href="/categories/hobbies" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Hobbies</p></a><a href="/categories/travel" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Travel</p></a><a href="/categories/home-and-garden" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Home and Garden</p></a><a href="/categories/vehicles" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Vehicles</p></a><a href="/categories/pets" class="sc-10g26m8-0 didgHT"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Pets</p></a><div class="sc-1ewb5u0-1 hvxmIj"><a href="/categories" aria-disabled="false" class="ProductButtonLink__product-button-link__ehLVt__0-0-3042 ProductButtonLink__product-button-link--ghost__dZY0b__0-0-3042 ProductButtonLink__product-button-link--icon-right__HM-TK__0-0-3042" role="link"><span class="ProductButtonLink__product-button-link__icon__9agNb__0-0-3042 ProductButtonLink__product-button-link__icon--right__ML5tG__0-0-3042"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-right"></use></svg></span><span class="ProductButtonLink__product-button-link__text__--YqL__0-0-3042"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">All Categories</p></span></a></div></div></div></div><div class="sc-1qv8ikb-0 byjSxU"><img alt="illustration describing how to get more reads from your publications" src="//static.isu.pub/fe/product-header-frontend/65ae720/31d186ba39f38e8c4fac.png"/></div></div></div></div></div><div class="sc-3i4cj6-0"><button aria-expanded="false" class="sc-3i4cj6-1 eEuhHM"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><span class="sc-cw18ur-0 kqSqry">Show submenu for "Features" section</span><span aria-hidden="true">Features</span></p><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-down"></use></svg></button><div class="sc-3i4cj6-2 hiyywr"><div class="sc-d0y5c5-0 sc-d0y5c5-1 jgedrO itimTQ"><div class="sc-d0y5c5-3 jYATlu"><div class="sc-1ewb5u0-0 jveTgn"><a href="/features/flipbooks" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-outlined-read"></use></svg><p data-testid="flipbooks" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Flipbooks</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Transform any piece of content into a page-turning experience.</p></div></div></a><a href="/features/fullscreen-sharing" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-fullscreen"></use></svg><p data-testid="fullscreen_sharing" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Fullscreen Sharing</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Deliver a distraction-free reading experience with a simple link.</p></div></div></a><a href="/features/embed" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-embed"></use></svg><p data-testid="embed" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Embed</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Host your publication on your website or blog with just a few clicks.</p></div></div></a><a href="/features/articles" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-article-stories"></use></svg><p data-testid="articles" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Articles</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Get discovered by sharing your best content as bite-sized articles.</p></div></div></a><a href="/features/statistics" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-rise"></use></svg><p data-testid="statistics" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Statistics</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Make data-driven decisions to drive reader engagement, subscriptions, and campaigns.</p></div></div></a><a href="/features/teams" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-team"></use></svg><p data-testid="teams" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Teams</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Enable groups of users to work together to streamline your digital publishing.</p></div></div></a><a href="/features/social-posts" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-social-post"></use></svg><p data-testid="social_posts" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Social Posts</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Create on-brand social posts and Articles in minutes.</p></div></div></a><a href="/features/gifs" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-file-gif"></use></svg><p data-testid="gifs" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">GIFs</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Highlight your latest work via email or social media with custom GIFs.</p></div></div></a><a href="/features/add-links" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-link"></use></svg><p data-testid="links" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Add Links</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Send readers directly to specific items or pages with shopping and web links.</p></div></div></a><a href="/features/video" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-video-camera"></use></svg><p data-testid="video" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Video</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Say more by seamlessly including video within your publication.</p></div></div></a><a href="/features/digital-sales" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-tag"></use></svg><p data-testid="digital_sales" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Digital Sales</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Sell your publications commission-free as single issues or ongoing subscriptions.</p></div></div></a><a href="/features/qr-codes" class="sc-10g26m8-0 didgHT"><div class="sc-1cbk39f-0 fQVyGM"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-qr-code"></use></svg><p data-testid="qr_codes" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">QR Codes</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Generate QR Codes for your digital content.</p></div></div></a><div class="sc-1ewb5u0-1 hvxmno"><a href="/features" aria-disabled="false" class="ProductButtonLink__product-button-link__ehLVt__0-0-3042 ProductButtonLink__product-button-link--ghost__dZY0b__0-0-3042 ProductButtonLink__product-button-link--icon-right__HM-TK__0-0-3042" role="link"><span class="ProductButtonLink__product-button-link__icon__9agNb__0-0-3042 ProductButtonLink__product-button-link__icon--right__ML5tG__0-0-3042"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-chevron-small-right"></use></svg></span><span class="ProductButtonLink__product-button-link__text__--YqL__0-0-3042"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">More Features</p></span></a></div></div><div class="sc-1p5cp1y-0 lmlmGO"><div class="sc-1p5cp1y-1 huOdIZ"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:currentColor;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-api"></use></svg><span class="sc-1p5cp1y-2 eNzVIa"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042"><strong>Integrations</strong></p></span></div><div class="sc-1p5cp1y-0 lmlmGO"><a href="https://issuu.com/features/canva-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><img alt="" class="Icon__icon__DqC9j__0-0-3042" src="https://static.issuu.com/fe/silkscreen/0.0.3042/icons/gradient/icon-canva-gradient.svg" style="--size-block-icon:1.5rem;--size-inline-icon:1.5rem"/><p data-testid="canva_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">Canva</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Create professional content with Canva, including presentations, catalogs, and more.</p></div></div></a><a href="https://issuu.com/features/hubspot-integration" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><svg class="Icon__icon__DqC9j__0-0-3042" role="presentation" style="--color-icon:unset;--size-block-icon:1.5rem;--size-inline-icon:1.5rem"><use xlink:href="/fe/silkscreen/0.0.3042/icons/sprites.svg#icon-hubspot-original"></use></svg><p data-testid="hubspot_integration" class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--sm__taM-p__0-0-3042">HubSpot</p><div class="sc-1cbk39f-1 RsYOB"><p class="ProductParagraph__product-paragraph__GMmH0__0-0-3042 ProductParagraph__product-paragraph--xs__e7Wlt__0-0-3042">Embed, gate, and track Issuu content in HubSpot marketing campaigns.</p></div></div></a><a href="https://issuu.com/features/adobe-express-to-flipbook" class="sc-10g26m8-0 kfmWuv"><div class="sc-1cbk39f-0 gIBNVj"><div class="sc-1rr2nx4-0 hcHJLp"><svg fill="none" height="48" viewBox="0 0 48 48" width="48" xmlns="http://www.w3.org/2000/svg"><path d="M39.509 0H8.49101C3.80156 0 0 3.90012 0 8.71115V39.2888C0 44.0999 3.80156 48 8.49101 48H39.509C44.1984 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Using Issuu's brand book maker takes the guesswork out of the equation and ensures your brand is presented consistently across all platforms.</p></div><div class="new-side-by-side_actions"><a class="cta-button_new role-primary_new " href="https://issuu.com/signup" rel="noreferrer" role="button" target="_self">Get Started</a></div></div><div class="new-hero-side-by-side_content"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/1IjHPwQIWKnJbNpmVxRerL/46debaf025bacb8f07d092113a8f33f0/Issuu_SEO_BrandBook.png?w=239&q=5"/></picture></div></div></div></div></section><section class="new-logo-parade logo"><div class="new-logo-parade__grad logo"></div><div class="new-logo-parade__body logo"><div><a href="https://issuu.com/lecordonbleulondon" rel="noreferrer" target="_blank"><img alt="Le Cordon Bleu" 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src="//images.ctfassets.net/xvqp5pvs1vfv/oOwTvJrtpLL6KJ7cBcdxz/d852ad56b13dddc416c453e04394690e/Untitled_design__35_.png"/></a><a href="https://issuu.com/bostonparkplaza" rel="noreferrer" target="_blank"><img alt="Boston Park Plaza" src="//images.ctfassets.net/xvqp5pvs1vfv/5zntT4HP7RxoFomESPlGIm/ca19d4c9b613c544331bc52f9b010f3d/Untitled_design__6_.png"/></a></div><div><a href="https://issuu.com/lecordonbleulondon" rel="noreferrer" target="_blank"><img alt="Le Cordon Bleu" src="//images.ctfassets.net/xvqp5pvs1vfv/2EAQnQvYSEyjcE35LVn1p8/bda922c34811b7e5be1f160093f09d5b/Le_Cordon_Bleu_logo.png"/></a><a href="https://issuu.com/t/imd-media/ibyimd" rel="noreferrer" target="_blank"><img alt="IMD" src="//images.ctfassets.net/xvqp5pvs1vfv/vfyL3k3lOpMTmzgSWktLa/a0248b33a99556ae36857c233e79d197/7.png"/></a><a href="https://issuu.com/naacphq" rel="noreferrer" target="_blank"><img alt="[TEST PAGE] naacp icon" src="//images.ctfassets.net/xvqp5pvs1vfv/3CSzvwD3jZmdYfKNnCp7iv/385dc32ca3220dd412d974c93c5834d1/naacp.png"/></a><a href="https://issuu.com/scholastic_australia" rel="noreferrer" target="_blank"><img alt="Scholastic" src="//images.ctfassets.net/xvqp5pvs1vfv/3LsiYCiOkqd7bIOyZDpG3C/b16275051ffdc3e6f3871d3f783d9a44/Scholastic_Logo_BW.png"/></a><a href="https://issuu.com/t/wella-company/wella_education" rel="noreferrer" target="_blank"><img alt="Wella" src="//images.ctfassets.net/xvqp5pvs1vfv/oOwTvJrtpLL6KJ7cBcdxz/d852ad56b13dddc416c453e04394690e/Untitled_design__35_.png"/></a><a href="https://issuu.com/bostonparkplaza" rel="noreferrer" target="_blank"><img alt="Boston Park Plaza" src="//images.ctfassets.net/xvqp5pvs1vfv/5zntT4HP7RxoFomESPlGIm/ca19d4c9b613c544331bc52f9b010f3d/Untitled_design__6_.png"/></a></div><div><a href="https://issuu.com/lecordonbleulondon" rel="noreferrer" target="_blank"><img alt="Le Cordon Bleu" src="//images.ctfassets.net/xvqp5pvs1vfv/2EAQnQvYSEyjcE35LVn1p8/bda922c34811b7e5be1f160093f09d5b/Le_Cordon_Bleu_logo.png"/></a><a href="https://issuu.com/t/imd-media/ibyimd" rel="noreferrer" target="_blank"><img alt="IMD" src="//images.ctfassets.net/xvqp5pvs1vfv/vfyL3k3lOpMTmzgSWktLa/a0248b33a99556ae36857c233e79d197/7.png"/></a><a href="https://issuu.com/naacphq" rel="noreferrer" target="_blank"><img alt="[TEST PAGE] naacp icon" src="//images.ctfassets.net/xvqp5pvs1vfv/3CSzvwD3jZmdYfKNnCp7iv/385dc32ca3220dd412d974c93c5834d1/naacp.png"/></a><a href="https://issuu.com/scholastic_australia" rel="noreferrer" target="_blank"><img alt="Scholastic" src="//images.ctfassets.net/xvqp5pvs1vfv/3LsiYCiOkqd7bIOyZDpG3C/b16275051ffdc3e6f3871d3f783d9a44/Scholastic_Logo_BW.png"/></a><a href="https://issuu.com/t/wella-company/wella_education" rel="noreferrer" target="_blank"><img alt="Wella" src="//images.ctfassets.net/xvqp5pvs1vfv/oOwTvJrtpLL6KJ7cBcdxz/d852ad56b13dddc416c453e04394690e/Untitled_design__35_.png"/></a><a href="https://issuu.com/bostonparkplaza" rel="noreferrer" target="_blank"><img alt="Boston Park Plaza" src="//images.ctfassets.net/xvqp5pvs1vfv/5zntT4HP7RxoFomESPlGIm/ca19d4c9b613c544331bc52f9b010f3d/Untitled_design__6_.png"/></a></div></div></section><section class="new-normal-side-by-side_wrapper" style="background-color:#ffffff"><div class="background-wrapper"></div><div class="new-normal-side-by-side_container reverse_layout"><div class="new-normal-side-by-side_information"><h2 class="module-heading ">What is a brand book?<br/></h2><div class="sc-295ylf-0 lnIGBG"><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">A brand book or style guide is a comprehensive reference document that clearly defines the visual identity of your brand. Creating a style guide clears up many of the obstacles all brands encounter when crafting marketing and promotional materials. </p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">Creating a style guide is often referred to as creating a “brand bible” because it clearly states rules and guidelines that all team members are able to easily refer to and incorporate in content they create.</p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">Our brand book maker lets you make sure your brand is always putting its best foot forward. Customers respond to a unified look and voice. When you create an online style guide, you can go a few steps further. You can easily add links, incorporate video, and even edit in real-time if you make the decision to change your voice, tone, colors, or visual style. Your edited style guide is easily shared with your team instantly!</p></div></div><div class="new-normal-side-by-side_content"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/7KB6V5Ost0yz6zvaeYQIjN/0b1f9c10ead5f7a1ab41f5ae17a84723/WhatIs-BrandBook.png?w=188&q=5"/></picture></div></div></div></div></section><section class="rich-text-side-by-side-wrapper" style="background-color:#fdf5fe"><div class="rich-text-side-by-side-container"><div class="rich-text-side-by-side-heading"><h2 class="module-heading "> How to Build a Brand Book:<br/></h2></div><div class="rich-text-side-by-side-content"><div class="sc-295ylf-0 lnIGBG"><ol class="sc-1wanu4o-1 bWmjro"><li><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">The first step to creating a style guide is to upload it as a PDF. (Or you can upload .doc, .docx, or .ppt file types or import your files directly from Dropbox or Google Drive).</p></li><li><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">Our brand book maker gives you everything you need to add videos and links to take your brand book to the next level.</p></li><li><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">Embed directly on your company’s website for easy access. When you create a style guide online, embedding is as simple as 1-2-3!</p></li><li><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">Your style guide should be as immersive and dynamic as you are. Enable the Fullscreen feature in Issuu’s style guide maker to capture the attention and imagination of your reader.</p></li></ol></div></div></div></section><section class="new-hero-side-by-side_wrapper" style="background-color:#ffffff"><div class="new-hero-side-by-side_container "><div class="new-hero-side-by-side_information"><h2 class="module-heading ">Video<br/></h2><div class="sc-295ylf-0 lnIGBG"><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524"><em>It’s like “show & tell” for adults.</em></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">Establishing a brand voice and visual identity can’t always be summed up in a few written sentences. Our brand book maker lets you easily incorporate helpful <a class="Link__link__oN2Uq__0-0-2524 Link__link--indigo__Gh1V3__0-0-2524" href="https://issuu.com/features/video"><u>videos</u></a> that can explain the many nuances of your visual identity along with examples of best practices.</p></div></div><div class="new-hero-side-by-side_content"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/yZyaR78d6NeJ83UYPw6PS/5a2e1fed12127d0795817cf5c7609142/BrandBook-Video.png?w=205&q=5"/></picture></div></div></div></div></section><section class="new-normal-side-by-side_wrapper" style="background-color:#ffffff"><div class="background-wrapper"></div><div class="new-normal-side-by-side_container reverse_layout"><div class="new-normal-side-by-side_information"><h2 class="module-heading ">Add Links<br/></h2><div class="sc-295ylf-0 lnIGBG"><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524"><em>Links make your style guide interactive.</em></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524"><a class="Link__link__oN2Uq__0-0-2524 Link__link--indigo__Gh1V3__0-0-2524" href="https://issuu.com/features/add-links"><u>Add links</u></a> and make it super easy to navigate. This feature is what will bring your style guide to life. Create a style guide that links with the rest of your posts and relevant content around the web. Adding links is a great way to include stats and sources directly in your text.</p></div></div><div class="new-normal-side-by-side_content"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/6dALiWQRLzR7TLv3J31T80/65ba66032f18426e013471cb4776542f/BrandBook-Links.png?w=205&q=5"/></picture></div></div></div></div></section><section class="new-normal-side-by-side_wrapper" style="background-color:#ffffff"><div class="background-wrapper"></div><div class="new-normal-side-by-side_container "><div class="new-normal-side-by-side_information"><h2 class="module-heading ">Embed<br/></h2><div class="sc-295ylf-0 lnIGBG"><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524"><em>Make it accessible.</em></p><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">Our style guide maker lets you <a class="Link__link__oN2Uq__0-0-2524 Link__link--indigo__Gh1V3__0-0-2524" href="https://issuu.com/features/embed"><u>embed</u></a> directly to your website to be accessed in a flash. Your style guide is one of your business’ most important reference materials. You can ensure that it can always be accessed because your team will utilize it often.</p></div></div><div class="new-normal-side-by-side_content"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/28t1QJ1GsiTDlqzMQvfM12/fbc3642bfd246495e19c51c4fb326c7d/BrandBook-Embed.png?w=205&q=5"/></picture></div></div></div></div></section><section class="new-explore_wrapper" id="3CxWvcjOeht5gJ43P6q2g2" style="background:linear-gradient(to bottom, #fdf5fe 0%, #fdf5fe 65%, #fff 65%, #fff 100%);padding:90px 0 45px"><div class="new-explore_container"><div class="new-explore_information"><h2 class="module-heading ">Browse brand books made with Issuu:<br/></h2></div><div class="new-carousel_wrapper undefined"><div class="new-carousel_controls"><button aria-label="Move carousel to left" disabled=""><img alt="Move carousel to left" src="https://static.isu.pub/fe/product-landing-pages-frontend/a9748d6/src/universal/components/TryIssuu/assets/icons/carousel-control-left.svg"/></button><button aria-label="Move carousel to right"><img alt="Move carousel to right" src="https://static.isu.pub/fe/product-landing-pages-frontend/a9748d6/src/universal/components/TryIssuu/assets/icons/carousel-control-right.svg"/></button></div><section class="new-carousel_list_container "><ul class="new-carousel_list"><li style="width:100px"></li><li class="new-carousel_explore_card" id="4kn9myglGx9fjjcZIf3Zjr"><div class="new-carousel_explore_card_image"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/5J3yrVqraS9GVwivocKBB9/8ca1d55feea436841a347d5971964248/Content_Modules_-_eBook.jpg?w=91&q=5"/></picture></div></div></div><div class="new-carousel_explore_card_info"><a href="https://issuu.com/fionahumberstone" rel="noreferrer" target="_blank"><style data-product-landing-pages="true" data-styled-version="6.1.2">.hoA-dvi{display:inline-block;margin:0!important;white-space:pre-wrap;}/*!sc*/ data-product-landing-pages.g9[id="sc-10tel6i-0"]{content:"hoA-dvi,"}/*!sc*/ .AMKpi{background-color:transparent;display:flex;margin:0 auto;}/*!sc*/ data-product-landing-pages.g29[id="sc-tlwe7n-0"]{content:"hDjtHC,AMKpi,"}/*!sc*/ </style><h2>Fiona Humberstone</h2></a></div></li><li class="new-carousel_explore_card" id="2piGEFVxlCYThnChqOc7Ng"><div class="new-carousel_explore_card_image"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/6LD72KUkhIxzLB1QNYRNPG/5db42c071988757737b8c22db71c90e2/Peets.jpeg?w=32&q=5"/></picture></div></div></div><div class="new-carousel_explore_card_info"><a href="https://issuu.com/ceciliahedin/docs/peetscoffee_issuu" rel="noreferrer" target="_blank"><h2>Peet's Coffee</h2></a></div></li><li class="new-carousel_explore_card" id="56YrGox025chBlD6b2UwCc"><div class="new-carousel_explore_card_image"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/6kGAkHEbsKbcHyWf1iJnJY/ab506320719a6d5b6c549397e9464661/Screen_Shot_2020-09-18_at_2.04.14_PM.png?w=64&q=5"/></picture></div></div></div><div class="new-carousel_explore_card_info"><a href="https://issuu.com/tbsah/docs/usa_tbsah_2020_catalogue" rel="noreferrer" target="_blank"><h2>The Body Shop At Home™ </h2></a></div></li><li class="new-carousel_explore_card" id="2GC1TUP8YDbFb7Cvn00w4A"><div class="new-carousel_explore_card_image"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/4cbCQ63GOEiIG6zyvVsWyr/ad395faa7afbcc251da29e1da4b05777/Screen_Shot_2020-09-18_at_2.00.10_PM.png?w=43&q=5"/></picture></div></div></div><div class="new-carousel_explore_card_info"><a href="https://issuu.com/sbe.events/docs/disruptive_brand_book_6.4.20" rel="noreferrer" target="_blank"><h2>Sa'Moto</h2></a></div></li><li class="new-carousel_explore_card" id="1xJHnYjTUJRopAPQtjrA24"><div class="new-carousel_explore_card_image"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/5fWgfJ0UxDqgo8aczXLLYN/8a0bbf045c838790c8322489ed7f9069/PHC_BrandBook.jpeg?w=32&q=5"/></picture></div></div></div><div class="new-carousel_explore_card_info"><a href="https://issuu.com/grace_plant/docs/phc-brand-book-v1b" rel="noreferrer" target="_blank"><h2>PHC </h2></a></div></li><li class="new-carousel_explore_card" id="3dEBlPE6mpJGq0cb6CkGck"><div class="new-carousel_explore_card_image"><div aria-hidden="true"><div class="picture-wrapper "><picture class="sc-1te5bbh-0 cCcark picture"><img alt="" draggable="false" src="//images.ctfassets.net/xvqp5pvs1vfv/6WaqySPUs3xXzMkHVi5lQB/cd0f65cf07c2b14e9d80cbf7060b2989/Screen_Shot_2020-09-18_at_1.59.11_PM.png?w=63&q=5"/></picture></div></div></div><div class="new-carousel_explore_card_info"><a href="https://issuu.com/andreaarteaga1/docs/brand_book" rel="noreferrer" target="_blank"><h2>CasaMagna </h2></a></div></li><li style="width:100px"></li></ul></section></div></div></section><div><script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What to include in brand guidelines","acceptedAnswer":{"@type":"Answer","text":"When you create a style guide for your brand, it’s important to include everything you can to create an easy-to-follow roadmap of your brand identity. This often looks like buyer personas and positioning statements, color palettes with HEX codes for each color, logos, images with dimensions, brand elements, and fonts complete with clear guidelines of proper usage."}},{"@type":"Question","name":"What is the purpose of brand guidelines?","acceptedAnswer":{"@type":"Answer","text":"Brand guidelines are a must-have for your marketing and sales team. Brand guidelines are like guard rails for the creative team to stay within the parameters of your brand's voice and tone. The guidelines extend beyond ad campaigns and other client-facing work because they even add a unified tone to internal communications as well."}},{"@type":"Question","name":"Why have a style guide?","acceptedAnswer":{"@type":"Answer","text":"To put it bluntly, not having a style guide only leads to chaos! Without a style guide, your logo could be presented with different shades of color, your brand voice would be different across each channel, and your visual content would have no flow or context. To effectively communicate with a unified vision and identity, creating a style guide is an absolute necessity for all brands, big and small."}},{"@type":"Question","name":"How to develop brand guidelines","acceptedAnswer":{"@type":"Answer","text":"While opinions may vary, we have concluded that developing brand guidelines must include a few elements. The first is understanding who your brand is as if they were a person. What are your brand's values and what do they stand for? What is their “vibe?” What are their key characteristics and what is their mission? From there, the creative process really takes hold in defining colors, fonts, and images. The final part is establishing the rules of how to best incorporate all of these individual elements, so they manifest into a unified brand voice."}}]}</script><section class="faq-module-redesign-module"><div class="faq-module-redesign-heading"><h2>Brand Book: FAQs</h2></div><div class="faq-module-redesign-questions"><ul class="sc-1qgbeiv-0 kbaARi"><li class="sc-iwzhkl-0 dWRRDi"><button class="sc-iwzhkl-1 iAQyQQ"><p>What to include in brand guidelines</p><svg class="Icon__icon__DqC9j__0-0-2524" role="presentation" style="--color-icon:#000;--size-block-icon:2.25rem;--size-inline-icon:2.25rem"><use xlink:href="/fe/silkscreen/0.0.2524/icons/sprites.svg#icon-chevron-down"></use></svg></button><div height="0" class="sc-iwzhkl-2 jCfFeH"><p class="new-answer-redesign">When you create a style guide for your brand, it’s important to include everything you can to create an easy-to-follow roadmap of your brand identity. This often looks like buyer personas and positioning statements, color palettes with HEX codes for each color, logos, images with dimensions, brand elements, and fonts complete with clear guidelines of proper usage.</p></div></li><li class="sc-iwzhkl-0 dWRRDi"><button class="sc-iwzhkl-1 iAQyQQ"><p>What is the purpose of brand guidelines?</p><svg class="Icon__icon__DqC9j__0-0-2524" role="presentation" style="--color-icon:#000;--size-block-icon:2.25rem;--size-inline-icon:2.25rem"><use xlink:href="/fe/silkscreen/0.0.2524/icons/sprites.svg#icon-chevron-down"></use></svg></button><div height="0" class="sc-iwzhkl-2 jCfFeH"><p class="new-answer-redesign">Brand guidelines are a must-have for your marketing and sales team. Brand guidelines are like guard rails for the creative team to stay within the parameters of your brand's voice and tone. The guidelines extend beyond ad campaigns and other client-facing work because they even add a unified tone to internal communications as well.</p></div></li><li class="sc-iwzhkl-0 dWRRDi"><button class="sc-iwzhkl-1 iAQyQQ"><p>Why have a style guide?</p><svg class="Icon__icon__DqC9j__0-0-2524" role="presentation" style="--color-icon:#000;--size-block-icon:2.25rem;--size-inline-icon:2.25rem"><use xlink:href="/fe/silkscreen/0.0.2524/icons/sprites.svg#icon-chevron-down"></use></svg></button><div height="0" class="sc-iwzhkl-2 jCfFeH"><p class="new-answer-redesign">To put it bluntly, not having a style guide only leads to chaos! Without a style guide, your logo could be presented with different shades of color, your brand voice would be different across each channel, and your visual content would have no flow or context. To effectively communicate with a unified vision and identity, creating a style guide is an absolute necessity for all brands, big and small.</p></div></li><li class="sc-iwzhkl-0 dWRRDi"><button class="sc-iwzhkl-1 iAQyQQ"><p>How to develop brand guidelines</p><svg class="Icon__icon__DqC9j__0-0-2524" role="presentation" style="--color-icon:#000;--size-block-icon:2.25rem;--size-inline-icon:2.25rem"><use xlink:href="/fe/silkscreen/0.0.2524/icons/sprites.svg#icon-chevron-down"></use></svg></button><div height="0" class="sc-iwzhkl-2 jCfFeH"><p class="new-answer-redesign">While opinions may vary, we have concluded that developing brand guidelines must include a few elements. The first is understanding who your brand is as if they were a person. What are your brand's values and what do they stand for? What is their “vibe?” What are their key characteristics and what is their mission? From there, the creative process really takes hold in defining colors, fonts, and images. The final part is establishing the rules of how to best incorporate all of these individual elements, so they manifest into a unified brand voice.</p></div></li></ul></div></section></div><section class="new-feature_wrapper" id="250KNOR1JYlxJAJTZBGBhp" style="background:linear-gradient(to bottom, #f3f3f3 0%, #f3f3f3 78%, #fff 78%, #fff 100%)"><div class="new-feature_container"><div class="new-feature_information"><h2 class="module-heading ">Explore features to elevate your content<br/></h2><div class="sc-295ylf-0 lnIGBG"><p class="MarketingParagraph__marketing-paragraph__QEtE9__0-0-2524 MarketingParagraph__marketing-paragraph--step-2__XDsEE__0-0-2524">With a wide range of features at your fingertips, Issuu helps you create unique and connected reading experiences.</p></div></div><div class="new-carousel_wrapper undefined"><div class="new-carousel_controls"><button aria-label="Move carousel to left" disabled=""><img alt="Move carousel to left" 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Brand Book Maker - Create an Online Style Guide | Issuu