Farm Loan Personas | GSA - IT Modernization Centers of Excellence

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FPAC Personas <img class="icon" src="/images/icon-pdf.png" alt="View the PDF" /></a> </div> <p>We鈥檙e working with leaders across USDA鈥檚 Farm Production and Conservation Mission Area to inform the development of Farmers.gov a simple, one-stop-shop that consolidates information for farmers, ranchers and producers. We are actively researching who the best audience is for the information we will be producing. One activity and tangible output of research are personas. Personas are research-based, archetypal representations of key customers that capture what we know about our audiences. They tell stories that guide decision-making and help us develop products that align with people鈥檚 attitudes, motivations, expectations, and behaviors and what would make their lives easier.</p> <p><a href="/coe/customer-experience.html#coe-updates" class="usa-button">More CX Posts</a></p> <hr> <a href="/press/updates.html">Return to Updates</a> </div> </main> <footer class="usa-footer" role="contentinfo"> <div class="usa-footer-primary-section"> <div class="usa-grid"> <div class="usa-width-one-third"> <div class="footer-logo-links"> <a class="footer-logo media_link" href="https://coe.gsa.gov"> <img src="/img/coe-logomark.svg" alt="Centers of Excellence logo"> </a> <a class="footer-logo media_link" href="http://www.gsa.gov/"> <img src="/img/gsa-logo.svg" alt="GSA"> </a> <a class="footer-logo media_link" href="https://twitter.com/GSACoE/"> <img src="/img/social-icons/png/BlueTwitterIcon.png" alt="CoE Twitter handle"> </a> </div>  </div>  <nav class="usa-footer-nav footer-desktop usa-width-two-thirds" aria-label="Footer links"> <div class="usa-width-one-fourth"> <ul class="usa-unstyled-list usa-footer-primary-content"> <li><a href="https://www.gsa.gov/" target="_blank">GSA.gov</a></li> <li><a href="https://www.gsa.gov/etools-overview" target="_blank">GSA Web Tools</a></li> <li><a href="https://www.gsa.gov/tools/supply-procurement-etools/gsa-advantage" target="_blank">GSA Advantage!</a></li> </ul> </div>  <div class="usa-width-one-fourth"> <ul class="usa-unstyled-list usa-footer-primary-content"> <li><a href="https://www.gsa.gov/website-information/accessibility-aids" target="_blank">Accessibility</a></li> <li><a href="https://www.gsa.gov/about-us/organization/office-of-civil-rights/notification-and-federal-employee-antidiscrimination-and-retaliation-act-of-2002" target="_blank">EEO/No Fear Act</a></li> <li><a href="https://www.gsa.gov/reference/freedom-of-information-act-foia" target="_blank">FOIA</a></li> </ul> </div>  <div class="usa-width-one-fourth"> <ul class="usa-unstyled-list usa-footer-primary-content"> <li><a href="https://www.gsa.gov/website-information/linking-policy" target="_blank">Linking</a></li> <li><a href="https://www.gsa.gov/governmentwide-initiatives/gsas-open-government-initiatives" target="_blank">Open Government</a></li> <li><a href="https://www.gsa.gov/website-information/privacy-and-security-notice" target="_blank">Privacy & Security</a></li> </ul> </div>  <div class="usa-width-one-fourth"> <ul class="usa-unstyled-list usa-footer-primary-content"> <li><a href="https://www.data.gov/" target="_blank">Data.gov</a></li> <li><a href="https://www.usa.gov/" target="_blank">USA.gov</a></li> <li><a href="https://www.whitehouse.gov/" target="_blank">WhiteHouse.gov</a></li> </ul> </div>  </nav>  </div>  <div class="usa-grid"> <nav class="usa-accordion footer-mobile"> <button class="usa-accordion-button usa-nav-link" aria-expanded="false" aria-controls="extended-nav-section-footer"> <span>Site Menu</span> </button> <ul id="extended-nav-section-footer" class="usa-nav-submenu"> <li><a href="https://www.gsa.gov/" target="_blank">GSA.gov</a></li> <li><a href="https://www.gsa.gov/etools-overview" target="_blank">GSA Web Tools</a></li> <li><a href="https://www.gsa.gov/tools/supply-procurement-etools/gsa-advantage" target="_blank">GSA Advantage!</a></li> <li><a href="https://www.gsa.gov/website-information/accessibility-aids" target="_blank">Accessibility</a></li> <li><a href="https://www.gsa.gov/about-us/organization/office-of-civil-rights/notification-and-federal-employee-antidiscrimination-and-retaliation-act-of-2002" target="_blank">EEO/No Fear Act</a></li> <li><a href="https://www.gsa.gov/reference/freedom-of-information-act-foia" target="_blank">FOIA</a></li> <li><a href="https://www.gsa.gov/website-information/linking-policy" target="_blank">Linking</a></li> <li><a href="https://www.gsa.gov/governmentwide-initiatives/gsas-open-government-initiatives" target="_blank">Open Government</a></li> <li><a href="https://www.gsa.gov/website-information/privacy-and-security-notice" target="_blank">Privacy & Security</a></li> <li><a href="https://www.data.gov/" target="_blank">Data.gov</a></li> <li><a href="https://www.usa.gov/" target="_blank">USA.gov</a></li> <li><a href="https://www.whitehouse.gov/" target="_blank">WhiteHouse.gov</a></li> </ul> </nav> </div>  </div>  </footer> <script src="/node_modules/popper.js/dist/umd/popper.min.js"></script> <script src="/node_modules/tippy.js/umd/index.all.min.js"></script> <script src="/js/jquery.min.js"></script> <script src="/js/uswds.min.js"></script> <script src="/js/scripts.js"></script> </body> </html>

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Farm Loan Personas | GSA - IT Modernization Centers of Excellence