Fibranova pot v prihodnost

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Svojo tovarno ima tudi v Sloveniji v Sodražici. Za utrditev položaja na obstoječih trgih ter prodor na nova tržišča s polistiren ploščami pa je ob hitri rasti podjetja potrebovalo dodatno vsebinsko pomoč pri <strong>razvoju močne zgodbe</strong> za svojo znamko. Z naročnikom smo na začetku našega sodelovanja zasnovali predstavitveno brošuro v angleščini in pri tem skupno zaznali potrebo po pripravi <strong>trdne osnove za znamčenje</strong> in pripravi <strong>strategije spletne prisotnosti</strong>.</p> </div> <div class="col-right"> <div class="project-detail-row body-content-small"> <h2>Naročnik</h2> <p>FIBRAN</p> </div> <div class="project-detail-row body-content-small"> </div> <div class="project-detail-row body-content-small"> <h2>Storitve</h2> <p>Razvoj blagovne znamke</p> <p>Oblikovanje</p> <p>Komunikacijske rešitve</p> <p>Medijski zakup</p> </div> <div class="project-detail-row body-content-small"> <h2>Kategorije</h2> <p>B2B</p> </div> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e1761"> <div class="image-element two-images"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_04__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_04__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_04__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Fibran 04" width="1920" height="1536" loading="lazy"> </picture> </figure> </div> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_05_a__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_05_a__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_05_a__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Fibran 05 a" width="1920" height="1536" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementcontent" id="e1757"> <div class="inn-element element-content"> <div class="adapt-1740"> <h2 class="h2 margin-bottom">Digitalno – edina prava pot</h2> <div class="body-content max-1290"> <p>Analiza digitalnega stanja znamke je bila najboljša popotnica za vpogled v obstoječe stanje in razkritje pomanjkljivosti načina dela znamke do tedaj. Pokazale so se potrebe po optimizaciji vsebin, procesov in poti, za katere smo rešitve začrtali v končni strategiji spletnega nastopa. Ta je postavila temelj za uspešno, kakovostno in učinkovito nadgradnjo nastopa podjetja na spletu z novimi ključnimi aktivnostmi in orodji ter začrtala kazalce uspešnosti, ki jim podjetje sedaj lahko sledi za spremljanje uspešnosti spletnih aktivnosti.</p> </div> </div> </div> </div> <div class="element innovatif__element__elementyoutube" id="e1766"> <div class="youtube-element"> <div class="yt-holder slider-yt-trigger-js" style="background-image: url('/assets/Projekti/Fibran/Fibran_08.jpg')"> <iframe width="2560" height="1440" frameborder="0" allowfullscreen="" src="https://www.youtube.com/embed/G5FOPWU14vM?enablejsapi=1&mute=1" class="youtube-video"> </iframe> </div> </div> </div> <div class="element innovatif__element__elementcontent" id="e1760"> <div class="inn-element element-content"> <div class="adapt-1740"> <h2 class="h2 margin-bottom">The Fibran Way </h2> <div class="body-content max-1290"> <p>Naslov na novo razvite komunikacijske platforme The Fibran Way pa je hkrati tudi osrednja točka zgodbe znamke, ki enostavno povzame filozofijo podjetja in se je prepletala z ostalimi vsebinami na vseh komunikacijskih materialih. Sporoča prilagodljivost ter predanost rešitvam, prilagojenim posamezni stranki. The Fibran Way usklajuje želje in potrebe potrošnika z znanjem in rešitvami zasnovanih v Fibranu. Izpostavljene besede na komunikacijski platformi še podkrepijo pozitivne lastnosti znamke: pametno, boljše, zanesljivo, varno in trajnostno. Zgodba se je prenesla tudi na vizualni nivo, na novo vpeljane črte v komunikacijskih materialih povzemajo zgodbo in predstavljajo nov vizualni jezik.</p> </div> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e1762"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_15__OriginalFileExtension__png__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_15__OriginalFileExtension__png__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_15__OriginalFileExtension__png__ScaleMaxWidthWzIwMDBd.png" class="img-desktop" alt="Fibran 15" width="3840" height="1296" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e1758"> <div class="image-element two-images"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_16__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_16__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_16__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Fibran 16" width="1920" height="1920" loading="lazy"> </picture> </figure> </div> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_17__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_17__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_17__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Fibran 17" width="1920" height="2634" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementcontent" id="e1763"> <div class="inn-element element-content"> <div class="adapt-1740"> <h2 class="h2 margin-bottom">Podpora širitvi na nove evropske trge </h2> <div class="body-content max-1290"> <p>Ob otvoritvi nove Fibranove tovarne na Češkem je pomembno podporno vlogo znamčenju na novem trgu odigrala obsežna kampanja za promocijo znamke z oglasi na Facebooku, Instagramu in Linkedinu ter Google iskalniku na Češkem, Poljskem in v Nemčiji. Dvig prepoznavnosti znamke ter njene filozofije je uspešno utrl pot podjetju na tem trgu in ga pozicioniral kot izkušenega in prilagodljivega igralca na tržišču gradbenega materiala.</p> </div> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e1764"> <div class="image-element two-images"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_07a__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_07a__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_07a__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Fibran 07a" width="1279" height="1279" loading="lazy"> </picture> </figure> </div> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_07c__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_07c__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_07c__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Fibran 07c" width="1279" height="1279" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementimagesandvideos" id="e1756"> <div class="image-element"> <div class="col"> <figure> <picture> <source srcset="/assets/Projekti/Fibran/Fibran_13__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Fibran/Fibran_13__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Fibran/Fibran_13__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Fibran 13" width="3840" height="1600" loading="lazy"> </picture> </figure> </div> </div> </div> <div class="element innovatif__element__elementcta" id="e1779"> <div class="element-cta"> <div class="adapt-1740"> <div class="content-wrapper text-center"> <p>Na poti so sveži projekti. <br><a href="/sl/bodite-obvesceni/">Prijavi se</a> na novice.</p> </div> </div> </div> </div> <div class="related-projects related-margin-bottom"> <div class="adapt-1740"> <h2 class="h2 margin-bottom">Podobni projekti</h2> </div> <div class="image-element two-images"> <div class="col"> <span class="visuallyhidden">Storitve - Oblikovanje</span> <a href="/sl/projekti/zdravo-ravnovesje-v-vili-planinka/" data-item="Vila Planinka, kjer teče drugačen čas" class="col-link"> <figure> <picture> <source srcset="/assets/Projekti/Vila-Planinka/Vila-Planinka-S__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzgwMF0.webp" media="(max-width: 767px)" type="image/webp"> <source srcset="/assets/Projekti/Vila-Planinka/Vila-Planinka-S__OriginalFileExtension__jpg__ScaleMaxWidthWebpWzIwMDBd.webp" type="image/webp"> <img src="/assets/Projekti/Vila-Planinka/Vila-Planinka-S__OriginalFileExtension__jpg__ScaleMaxWidthWzIwMDBd.jpg" class="img-desktop" alt="Vila planinka posnetek vstopne strani" width="1920" height="1280" loading="lazy"> </picture> </figure> <div class="content-wrapper white-text"> <h3 class="white">Vila Planinka</h3> <p data-item="Vila Planinka, kjer teče drugačen čas" class="white">Vila Planinka, kjer teče drugačen čas</p> </div> <div class="mask-hover"></div> </a> </div> <div class="col"> <span class="visuallyhidden">Storitve - Oblikovanje</span> <a href="/sl/projekti/naslov-kolektivna-znamka-o-kocevsko/" data-item="Kolektivna znamka O, Kočevsko! 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