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href="/blog/category/marketing/general-marketing/">General Marketing</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-igXgud gTkbmE">AI Marketing Guide: Tools + Use Cases for Marketers</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-cjrPHo bUPyoU"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/dana-nicole/">Dana Nicole</a></p><span data-test="date">Nov 08, 2024</span><span data-test="time-to-read">14 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributor: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-eicpiI gWAgct" href="/blog/user/206222945/">Chris Hanna</a></span></div><div class="sc-gKclnd jomabB sc-bGaVxB jbBJYk"><img src="https://static.semrush.com/blog/uploads/media/c6/78/c6783057baba4c3a1c5c09d33e4b674a/10265a161dd6b4ce72f533c87a0ae8e5/ai-marketing.svg" alt="AI Marketing" width="340" height="248" 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data-test="svg-icon-mail-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-JEhMO djTLIr"><p data-test="text-content" class="sc-kLwhqv deatxS sc-gHjyzD gpIHhO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-hYQoXb jzYgjF"><article class="sc-hJZKUC LBqlI -table-of-content-show" data-test="article-body"><p>AI marketing is gaining popularity across industries. And when you use it correctly, AI can reduce your workload and increase your output.</p><p>This guide to AI for marketers explores different ways teams can use AI to improve productivity and achieve their goals. We’ll also discuss some of the best AI tools to help with different tasks.</p><h2 id="what-is-ai-marketing">What Is AI Marketing?</h2><p>AI marketing uses artificial intelligence and machine learning to automate and optimize marketing tasks across different channels. </p><p>For example, a social media team might use AI to create posts or draft image captions:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/09/71/0971f08ed681c46af275031b9d484740/7800d744a4c3e73611664b8bd0ac02b8/AD_4nXcY0HfLIVsA10km-rR8ydpuc_uEN8jWnLK0JJ8GAqEIsJ8Wyv3FXgK0UYBFQyX0tWSUgirk2lf3kiBCk2O5_BGRG_lKjZw4J1T_-9fRdQlCcZTJ2Xd8G2Z73YcqQK1K3XHLO-PKDijMF0YVUQWYv8CgNbUw.webp" type="image/webp"/><img alt="Creating a social media post about the benefits of food trucks using a prompt on ContentShake AI." data-original="https://static.semrush.com/blog/uploads/media/fb/31/fb31a88c1302d445eadd4e15eed28627/3ee2e42fefcb821bdc4b54bc92351f5c/original.jpeg" height="1198" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fb/31/fb31a88c1302d445eadd4e15eed28627/3ee2e42fefcb821bdc4b54bc92351f5c/AD_4nXcY0HfLIVsA10km-rR8ydpuc_uEN8jWnLK0JJ8GAqEIsJ8Wyv3FXgK0UYBFQyX0tWSUgirk2lf3kiBCk2O5_BGRG_lKjZw4J1T_-9fRdQlCcZTJ2Xd8G2Z73YcqQK1K3XHLO-PKDijMF0YVUQWYv8CgNbUw.jpeg" width="1010"/></picture></figure><p>And an SEO team could use AI to analyze written content and provide recommendations to help it rank higher:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/37/9e/379e7559b0d0a90ebddbd64f443b7823/4f343428066382330b8a923eccbd5a59/AD_4nXd4owUMAyOjQFRO4BR3JWvh9nRgkoBjMO3rjviuMwaiRktOt7J4TUrq-UEwGUlp-utMFUEKProUWkF_UrIHmTNo0G3QhpNdOQk2LexY_8670W2oqKwKl-jO88Bkc_WMDbNvsBJjtdBi7VbNnOcwQqLVnbU.webp" type="image/webp"/><img alt="SEO suggestions including a list of recommended keywords to use on SEO Writing Assistant." data-original="https://static.semrush.com/blog/uploads/media/72/3b/723b9d8bcdb1a5fd18cd5bae9c9106df/900eb89e95a794aec3aed0a75b91a310/original.jpeg" height="563" loading="lazy" src="https://static.semrush.com/blog/uploads/media/72/3b/723b9d8bcdb1a5fd18cd5bae9c9106df/900eb89e95a794aec3aed0a75b91a310/AD_4nXd4owUMAyOjQFRO4BR3JWvh9nRgkoBjMO3rjviuMwaiRktOt7J4TUrq-UEwGUlp-utMFUEKProUWkF_UrIHmTNo0G3QhpNdOQk2LexY_8670W2oqKwKl-jO88Bkc_WMDbNvsBJjtdBi7VbNnOcwQqLVnbU.jpeg" width="1010"/></picture></figure><h2 id="benefits-of-using-ai-for-marketing">Benefits of Using AI for Marketing</h2><p>AI gives digital marketers extra “hands” to:</p><ul> <li style="list-style-type:disc"><strong>Improve efficiency</strong>: AI can automate repetitive tasks and free up your time for more complex ones</li> <li style="list-style-type:disc"><strong>Make data-driven decisions</strong>: AI tools can analyze large amounts of data that teams can use to make informed decisions</li> <li style="list-style-type:disc"><strong>Scale</strong>: AI helps teams scale their marketing efforts without needing a big budget</li> <li style="list-style-type:disc"><strong>Stay competitive</strong>: AI can allow businesses of all sizes to stay competitive, even those with smaller budgets and teams</li> <li style="list-style-type:disc"><strong>Improve customer experience</strong>: AI tools like chatbots can provide fast and personalized responses to customers, helping them solve minor issues on the spot. Support teams can then focus their energy on more complex issues.</li> <li style="list-style-type:disc"><strong>Make faster decisions</strong>: AI can quickly process large amounts of data that teams can use to draw meaningful conclusions and adapt strategies as needed </li></ul><h2 id="12-ways-to-use-ai-in-marketing">12 Ways to Use AI in Marketing</h2><p>Below are 12 ways to use AI for marketing, along with examples of <a href="https://www.semrush.com/blog/ai-marketing-software/" style="text-decoration:none">AI marketing software</a> to get the job done.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>We’re going to list some useful tools and apps below, many of which you can try out for yourself with a <a href="https://www.semrush.com/signup/">free Semrush account</a>. Sign up today (no credit card required) to follow along.</em></p></div></aside><h3 id="1--write-optimized-blog-posts">1. Write Optimized Blog Posts</h3><p><a href="https://www.semrush.com/blog/what-is-seo/" style="text-decoration:none">Search engine optimization</a> (SEO) involves using strategies to help you rank higher in search engines like Google. And one way to potentially rank higher is by writing optimized blog posts. </p><p>But this takes a lot of time and resources. Making it a prime use case for artificial intelligence.</p><p>AI tools like <a href="https://www.semrush.com/apps/contentshake/" style="text-decoration:none">ContentShake AI</a> help teams find keywords, write, and optimize blog content. So it has a chance of ranking high, even without deep SEO expertise.</p><p>Here’s how to do it:</p><p>Open ContentShake AI and enter a few words to describe your business. Then click “<strong>Continue</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5e/06/5e06567915beb4c0d449995ba4309637/43496fc60b0fe940376be31dce03fc38/AD_4nXfzUaavpZPSgILpLbgVZ0tSPEYaYlg-03vXYX7NcxxwUm6OsxzIGE8gTTRb-Y8giOWgdEPmXWVycIJC7q2LVOVcAv8HWDaN_uz2D4-NrPBVIF6GgwoB3xItlOx_mWLeXciWrihG3bONZQHFYUmZwyIuZopK.webp" type="image/webp"/><img alt="ContentShake AI setup with the input box to describe the business highlighted and "Continue" clicked." data-original="https://static.semrush.com/blog/uploads/media/26/fc/26fc13a6ea505f6e383ee809cdacfdcb/2c64d09bf5f209bc3d163d91ada642f2/original.jpeg" height="1238" loading="lazy" src="https://static.semrush.com/blog/uploads/media/26/fc/26fc13a6ea505f6e383ee809cdacfdcb/2c64d09bf5f209bc3d163d91ada642f2/AD_4nXfzUaavpZPSgILpLbgVZ0tSPEYaYlg-03vXYX7NcxxwUm6OsxzIGE8gTTRb-Y8giOWgdEPmXWVycIJC7q2LVOVcAv8HWDaN_uz2D4-NrPBVIF6GgwoB3xItlOx_mWLeXciWrihG3bONZQHFYUmZwyIuZopK.jpeg" width="1010"/></picture></figure><p>The tool will come up with different blog post ideas for you. It also gives you information for each article. Like its <a href="https://www.semrush.com/blog/keyword-intent/" style="text-decoration:none">intent</a> (the reason someone searches that keyword). And the topic’s “Efficiency.” Which is based on the topic’s search volume and ranking difficulty.</p><p>After choosing a topic, click “<strong>Generate article</strong>.” </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/21/2e/212ece228342d2c7fed35fe6213868f6/369450622676f7a0a0e0c04775fccc24/AD_4nXdSN04lC6WT1JBxLezutb5YJKmcpO8qs_mX-ZZx6IcNZcVBM-3_zG8bAeBL_kcLRXqIv8cvavol63Cr71kSdK-c5Bc4s65_FlWcnRBVQlWk-Ax_Rt99nFFlQLvDytTq42NzlIPVkCUhy7gZeZtPILvRBIfc.webp" type="image/webp"/><img alt="ContentShake AI home with intent and efficiency highlighted on the left and "Generate article" next to one of the content ideas clicked." data-original="https://static.semrush.com/blog/uploads/media/c3/0d/c30dd74926e93d17c51c12eeadc8a00d/749b938513bb73e5c09835af4d380f18/original.jpeg" height="827" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c3/0d/c30dd74926e93d17c51c12eeadc8a00d/749b938513bb73e5c09835af4d380f18/AD_4nXdSN04lC6WT1JBxLezutb5YJKmcpO8qs_mX-ZZx6IcNZcVBM-3_zG8bAeBL_kcLRXqIv8cvavol63Cr71kSdK-c5Bc4s65_FlWcnRBVQlWk-Ax_Rt99nFFlQLvDytTq42NzlIPVkCUhy7gZeZtPILvRBIfc.jpeg" width="1010"/></picture></figure><p>Customize the information on the next page. Such as the audience’s location, article title, and word count. </p><p>Click “<strong>Show advanced settings</strong>” to adjust the article’s tone and readability level. When you’re ready, click “<strong>Create article</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/6c/34/6c341e8e2514fded8e441dba6324b8c3/6b6d3c7e7b52667258d0f68e32e22bb1/AD_4nXdNakJLqLgcORd6omSs0UwGHeQgM2tAZCG2sKeH7r16h5FVtNQ8QcSvZdQeLTpwAHsHQiRPXAbhHTEF2UI6ecLljWk0OL-C6Eyd74rdWYHSKJ8RkfLmORcjCgldHvfdX0PG5bxXTqzsCxbIVm8abZWxO-Vf.webp" type="image/webp"/><img alt=""Create an article" window on ContentShake AI with options to customize an article's title, word count, audience, brand voice, tone, etc." data-original="https://static.semrush.com/blog/uploads/media/4c/6d/4c6da792bdd2eef0e6544bb667675622/eb052324c82a42792b40df6334e61a38/original.jpeg" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4c/6d/4c6da792bdd2eef0e6544bb667675622/eb052324c82a42792b40df6334e61a38/AD_4nXdNakJLqLgcORd6omSs0UwGHeQgM2tAZCG2sKeH7r16h5FVtNQ8QcSvZdQeLTpwAHsHQiRPXAbhHTEF2UI6ecLljWk0OL-C6Eyd74rdWYHSKJ8RkfLmORcjCgldHvfdX0PG5bxXTqzsCxbIVm8abZWxO-Vf.jpeg" width="1010"/></picture></figure><p>The tool will spend several minutes drafting an article for you. And it’ll give you a score. Improve the score—which might help it rank higher—by clicking “<strong>Go to editor</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/29/72/2972ce6c51d0d6ddbf0780797808772d/d9eb4b20741e706528614257dd274afd/AD_4nXc9fQOqO9hYoiZ10yJyxtGayfFZGeQEvaBzfxuPi6gEKLcIOKU1zOM2w8O3OHBSoYbfpfQx1CnbUouSwynxyCYM7joZuBElh_TSzIbPG_6tqQKcFIuWqCDSAJE9c-KIZq2P0ejSrrXVraVNgRfsDUkTZwjc.webp" type="image/webp"/><img alt="Article generated on ContentShake AI with the overall article score and the "Customize article" sections highlighted." data-original="https://static.semrush.com/blog/uploads/media/5b/2a/5b2a366b4bc836097a9268f2f759c75a/c19bb14044fcf79e2a11a5df7e7c4cc3/original.jpeg" height="714" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5b/2a/5b2a366b4bc836097a9268f2f759c75a/c19bb14044fcf79e2a11a5df7e7c4cc3/AD_4nXc9fQOqO9hYoiZ10yJyxtGayfFZGeQEvaBzfxuPi6gEKLcIOKU1zOM2w8O3OHBSoYbfpfQx1CnbUouSwynxyCYM7joZuBElh_TSzIbPG_6tqQKcFIuWqCDSAJE9c-KIZq2P0ejSrrXVraVNgRfsDUkTZwjc.jpeg" width="1010"/></picture></figure><p>Along the right-hand side menu click “<strong>Improvements</strong>.” Here, you’ll see what you can improve in terms of SEO, readability, and tone.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/88/ab/88abcb95f2956aad8034f25819a325a9/f9de014a3ac3081160f521344fb663d6/AD_4nXc4nxh5q_9cw295K61tpsIqZ-UM-Ok4W_CkYa6yPmLi5u1PQmPgzc8zHuzo9wBB4clcW4_xUVro0IPmpBKHpm9945wYZkWIqxKnhbseDrk88vqVFi8wKQMaS4Qzeh7bnx55Yn49N0nU6kJ_BRHf0ot-zraZ.webp" type="image/webp"/><img alt=""Article Improvements" on ContentShake AI with a list of SEO, readability, and tone suggestions to improve the article." data-original="https://static.semrush.com/blog/uploads/media/b5/72/b572fe1115adb6b3f3be792c167e4b5a/95406c9cc5c6f1a03e881c96560d63fe/original.jpeg" height="1272" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b5/72/b572fe1115adb6b3f3be792c167e4b5a/95406c9cc5c6f1a03e881c96560d63fe/AD_4nXc4nxh5q_9cw295K61tpsIqZ-UM-Ok4W_CkYa6yPmLi5u1PQmPgzc8zHuzo9wBB4clcW4_xUVro0IPmpBKHpm9945wYZkWIqxKnhbseDrk88vqVFi8wKQMaS4Qzeh7bnx55Yn49N0nU6kJ_BRHf0ot-zraZ.jpeg" width="1010"/></picture></figure><p>Go through and apply each improvement to give your article the best chance of ranking high. This is also where you can add your own expertise and experience, and double check the content for accuracy before publishing. </p><p>Publish your article directly within the tool by clicking “<strong>Publish</strong>” and then connecting your site to WordPress. Or send it to Google Docs or share it with your team.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/67/ba/67ba116e2d840e7b45046969804602be/1adda26cb38c608ef881d4907f5835f0/AD_4nXcH6peIFpdRetbwpXMW4h3H-ajfO9N2aLYAmskLHmL4b3ciw1tbNeZLxYA2rzocUJL4SFVvrmToK9yFXBlmmYsCT1gYbfxDstHsyQUwztd_2abUxZ6ONMGRBo_wmDFymf9u6LNz5sOR4GDB36RTlPZzF-g.webp" type="image/webp"/><img alt="An article generated on ContentShake AI with the "Publish" button in the top-right corner clicked." data-original="https://static.semrush.com/blog/uploads/media/d6/cf/d6cf5aa110775395994e005297a241e0/7fd7e2c2d1ecfbd1690ca9ea032a996a/original.jpeg" height="557" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d6/cf/d6cf5aa110775395994e005297a241e0/7fd7e2c2d1ecfbd1690ca9ea032a996a/AD_4nXcH6peIFpdRetbwpXMW4h3H-ajfO9N2aLYAmskLHmL4b3ciw1tbNeZLxYA2rzocUJL4SFVvrmToK9yFXBlmmYsCT1gYbfxDstHsyQUwztd_2abUxZ6ONMGRBo_wmDFymf9u6LNz5sOR4GDB36RTlPZzF-g.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: Discover even more ways to incorporate </em><a href="https://www.semrush.com/blog/ai-content-marketing/" style="text-decoration:none"><em>AI in content marketing</em></a><em>.</em></p><h3 id="2--generate-marketing-strategies">2. Generate Marketing Strategies</h3><p>Marketers can use AI to automatically draft up strategies that strengthen their <a href="https://www.semrush.com/blog/marketing-funnel/" style="text-decoration:none">marketing funnels</a>.</p><p>For example, say your team excels at driving awareness. But you struggle with converting readers into customers.</p><p>The <a href="https://www.semrush.com/apps/ai-marketing-strategy/" style="text-decoration:none">AI Marketing Strategy</a> app will develop funnel-specific strategies you can use to improve specific areas of your funnel. (The app also develops full funnel strategies for teams that don’t have marketing funnels in place, too.)</p><p>Here’s how:</p><p>After installing the app, follow the onboarding process. It’ll ask you questions about your business, audience, and goals to develop the most accurate marketing plan possible. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/9b/06/9b068d52378038d3eabb42eeef0fc290/e2b0a229702963e1cc0a6216f15e10fb/AD_4nXfLUcGpppOXv7oNQbRXHN7-A63qiNHkXwJ5etT3YtixogwDwHsV3mxUXiGoFRYZYme90XiFTjpNpLbndpLll3D1gLRDeeT1AZi8YmKssjX3pgNd9ig86EjDFU_I8pijAsSZ1jqH3zveeYpDb_RScaVFYNhk.webp" type="image/webp"/><img alt="Onboarding screen on AI Marketing Strategy with questions about your business, audience, and goals to generate a custom marketing plan." data-original="https://static.semrush.com/blog/uploads/media/b0/79/b079ca860b1158888fa72e11f78b9634/5582462d1965ef55e856274c3d87b0e7/original.jpeg" height="1054" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b0/79/b079ca860b1158888fa72e11f78b9634/5582462d1965ef55e856274c3d87b0e7/AD_4nXfLUcGpppOXv7oNQbRXHN7-A63qiNHkXwJ5etT3YtixogwDwHsV3mxUXiGoFRYZYme90XiFTjpNpLbndpLll3D1gLRDeeT1AZi8YmKssjX3pgNd9ig86EjDFU_I8pijAsSZ1jqH3zveeYpDb_RScaVFYNhk.jpeg" width="1010"/></picture></figure><p>After you finish the onboarding process, the app will suggest a marketing funnel with tactics for each stage. </p><p>Pay attention to the area of the funnel you’d like to optimize. Click the “<strong>+</strong>” button to get the AI to come up with even more tactics for that specific stage. Then, click a specific tactic to open it for more info.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/a9/35/a935903faf5577046d2a8ca2083c9dc3/1a3839ecd83572d61544f09678c1798d/AD_4nXd-upbfnTlFsVE3DK_--wRDe-0WBlf_42XGDzxK29eB3PJcQ2JIsYhnosiGuF5kuUvAxtcGeZwPJV2WQEJxX4rp8VtvOlg3DOrM2xfnrre68LQ7ozORgsyFnPLBoOsRQp3TRX82SnWmgWve-bk3RD5iUe_v.webp" type="image/webp"/><img alt="AI Marketing Strategy dashboard with the "+" sign clicked and a specific tactic selected in the Conversion stage of the funnel." data-original="https://static.semrush.com/blog/uploads/media/70/29/70297e1d968fdb7168804a9d32605fa1/bc0324e4052a5b8c4c34b99a6cc34639/original.jpeg" height="696" loading="lazy" src="https://static.semrush.com/blog/uploads/media/70/29/70297e1d968fdb7168804a9d32605fa1/bc0324e4052a5b8c4c34b99a6cc34639/AD_4nXd-upbfnTlFsVE3DK_--wRDe-0WBlf_42XGDzxK29eB3PJcQ2JIsYhnosiGuF5kuUvAxtcGeZwPJV2WQEJxX4rp8VtvOlg3DOrM2xfnrre68LQ7ozORgsyFnPLBoOsRQp3TRX82SnWmgWve-bk3RD5iUe_v.jpeg" width="1010"/></picture></figure><p>Each tactic has guiding tips so your team knows what they need to do. </p><p>For example, the tactic below has AI prompts to help you quickly complete each activity.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/de/08/de08e95071b282129cbbd864384e5e94/10225994b36807124a2833bb79d34e03/AD_4nXe6Av6f5kDHKOBXFQSPqHIc0Uruj0NQXwPGBCGdi_WAss5Gq--AIJDW3jaJF2hCr4qWPT9VgF2biy1efpmNyLSHX4jGMIhGF66goo8D_m7DoYupaozPNvkaPd4P0_BraojOPkMTCg2t98iZgQLRLJ7OjHHH.webp" type="image/webp"/><img alt="A list of marketing activities with AI prompts to help you complete each activity on AI Marketing Strategy." data-original="https://static.semrush.com/blog/uploads/media/47/47/4747128dd49cf88cb12644872528e0cc/b99523b38577c044e3bf17d5382879b4/original.jpeg" height="1361" loading="lazy" src="https://static.semrush.com/blog/uploads/media/47/47/4747128dd49cf88cb12644872528e0cc/b99523b38577c044e3bf17d5382879b4/AD_4nXe6Av6f5kDHKOBXFQSPqHIc0Uruj0NQXwPGBCGdi_WAss5Gq--AIJDW3jaJF2hCr4qWPT9VgF2biy1efpmNyLSHX4jGMIhGF66goo8D_m7DoYupaozPNvkaPd4P0_BraojOPkMTCg2t98iZgQLRLJ7OjHHH.jpeg" width="1010"/></picture></figure><p>The app also has a graphics generator, content generator, and an integration to ChatGPT. So you can strategize <strong>and</strong> create content in one central place.</p><div></div><h3 id="3--solve-customer-issues">3. Solve Customer Issues</h3><p>According to research by <a href="https://www.forrester.com/blogs/whats-the-roi-of-cx-transformation/" style="text-decoration:none">Forrester</a>, customers are 2.4x more likely to stay when companies solve their problems quickly.</p><p>And teams can use AI to offer an immediate response for basic questions. Which lets users resolve issues faster. </p><p>Plus, it frees up support agents for situations where bots can’t help.</p><p>Here’s an example of the Semrush chatbot answering a question and guiding the user to the most suitable tools:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ee/e5/eee5497f3937b51563a718d1e1dc3c92/2ee8137187a1a02014ce2051f34c31b2/AD_4nXcaj3WBImy01uLhiXEseFThY8AumjXVIFNf4-uAgA77rVTlemcBHKJVy27dNnEg-AVUDyjqlQicflTMNkHy1UkZV0B8_2wYsVAk6prxjGOf6eb4Z7cBqdjDltzxxc5UP3KDPEbGfgQNkf9g7uAExNaeYas.webp" type="image/webp"/><img alt="Semrush chatbot answering a question and guiding a user to the most suitable tools based on their query." data-original="https://static.semrush.com/blog/uploads/media/c2/70/c270ea95e64d6659dac5742462d0801f/8a0b5f5292d49f14f52d2a3017632c99/original.jpeg" height="750" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c2/70/c270ea95e64d6659dac5742462d0801f/8a0b5f5292d49f14f52d2a3017632c99/AD_4nXcaj3WBImy01uLhiXEseFThY8AumjXVIFNf4-uAgA77rVTlemcBHKJVy27dNnEg-AVUDyjqlQicflTMNkHy1UkZV0B8_2wYsVAk6prxjGOf6eb4Z7cBqdjDltzxxc5UP3KDPEbGfgQNkf9g7uAExNaeYas.jpeg" width="660"/></picture></figure><p>Tools like <a href="https://sendbird.com/products/ai-chatbot" style="text-decoration:none">Sendbird</a> offer AI support chatbots that you can customize and add to your site.</p><p>AI support systems can also act as search engines for agents. </p><p>For example, <a href="https://www.getguru.com/solutions/customer-support" style="text-decoration:none">Guru</a> is a tool that combines data from places like your knowledge base and company intranet to help agents find the resources they need to solve customer issues faster. </p><h3 id="4--analyze-web-analytics">4. Analyze Web Analytics</h3><p>Web analytics (from places like <a href="https://www.semrush.com/blog/google-analytics/" style="text-decoration:none">Google Analytics</a>) provide marketing teams with useful insights. So they know what they’re doing right and which areas may need more attention.</p><p>Some AI tools can automatically review your analytics and give you detailed recommendations. Letting you spend less time crunching numbers and more time executing big ideas.</p><p>For example, your team may want to analyze a low-converting landing page to understand why it doesn’t drive sales. Doing this for one page might be manageable.</p><p>But at scale? That’s where AI can help.</p><p>One tool that takes your web analytics and extracts meaningful insights is <a href="https://www.semrush.com/apps/ai-narratives-for-ga4/" style="text-decoration:none">AI Narratives for GA4</a>. </p><p>The app uses artificial intelligence to analyze metrics from Google Analytics and give you easy-to-digest, personalized summaries of your data. Along with recommendations to help you make the most of each summary.</p><p>To get started, open the app and follow the prompts to connect your site’s GA4 account. After connecting your account, the app will ask you for your objectives and priorities.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b1/73/b173b4d5ce85082fe2abe3371eb1669b/f7d9cfcb5961071735814f3be3cd47ea/AD_4nXfXyNPIFejjx8l8hhce6DEcgPXyonYcGreZaM5PdHU9vHpSh2Bxi4lIq6efT47XbUR1Jou3Z2sa7lbUVwMpfO-iA-wDp9oULN4MJhcu6XH07lEWrGPOaPXcmDSixmgTFYtEbFwZu341YFgU0Hrsuucs3bhQ.webp" type="image/webp"/><img alt=""Your priorities" window on AI Narratives for GA4 with a list of primary and secondary metrics to select from." data-original="https://static.semrush.com/blog/uploads/media/a4/fa/a4fa9ee190660831e7b3b25c86b63640/29d58f18ebd7f98ccd7e157f5af0061f/original.png" height="778" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a4/fa/a4fa9ee190660831e7b3b25c86b63640/29d58f18ebd7f98ccd7e157f5af0061f/AD_4nXfXyNPIFejjx8l8hhce6DEcgPXyonYcGreZaM5PdHU9vHpSh2Bxi4lIq6efT47XbUR1Jou3Z2sa7lbUVwMpfO-iA-wDp9oULN4MJhcu6XH07lEWrGPOaPXcmDSixmgTFYtEbFwZu341YFgU0Hrsuucs3bhQ.png" width="1010"/></picture></figure><p>After finalizing the setup, the app will start generating useful narratives that you can use to prioritize tasks and inform your strategy.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/6a/93/6a93e4a9cfd4253639f6877fe16d6a0d/8fe45e210789641e8b77c5c833c11cf2/AD_4nXemaioj0YcpukM2DLoW2HDpMHJ0wy6dmj9Lqkc3YlsulzYqfuXf9-nDF-WA-kTG27NZ4k-nuUyN_4nfKP7rk9hoabThN8AaGw2UDFEct9ZQf1f9QMCY70DAByBCpxw9z8I6NDVD8DLbmwq8TVOBeSAD-jEf.webp" type="image/webp"/><img alt="AI Narratives for GA4 dashboard showing performance data for a website in different cities and on different dates." data-original="https://static.semrush.com/blog/uploads/media/6d/32/6d32be27155f82c6102ad52c1ff959e0/7740c7b0ea778d3fb63fec619030c0bd/original.jpeg" height="1148" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6d/32/6d32be27155f82c6102ad52c1ff959e0/7740c7b0ea778d3fb63fec619030c0bd/AD_4nXemaioj0YcpukM2DLoW2HDpMHJ0wy6dmj9Lqkc3YlsulzYqfuXf9-nDF-WA-kTG27NZ4k-nuUyN_4nfKP7rk9hoabThN8AaGw2UDFEct9ZQf1f9QMCY70DAByBCpxw9z8I6NDVD8DLbmwq8TVOBeSAD-jEf.jpeg" width="1010"/></picture></figure><p>For example, this data can alert you to any unusual changes in your site’s performance, like a sudden drop in average session time. This way, you can quickly investigate affected pages, identify the cause, and resolve issues before they become big problems.</p><h3 id="5--repurpose-your-content">5. Repurpose Your Content</h3><p><a href="https://www.semrush.com/blog/repurposing-content/" style="text-decoration:none">Repurposing content</a> is when you reuse and adapt content for other platforms. This process can save you time while boosting the potential reach of each piece of content.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b0/25/b02506ef123c7376c1507891c269429c/4571eb94fc45a6203ce1788b9d4c04fe/AD_4nXc-eVCJTCATfQnUUPlqisrcD2xemIWFBRKAWOU6xv-0htVagv56V9cLEPSLcy39D9D66Yq4cghFiU4tmkuS2WRA5g_zPtwmgYicaMaT4mrH-9LMcC2YuOGjnI7HWkP6bcwmhHecjnUSgI1sseLgNuL-hacL.webp" type="image/webp"/><img alt="The process of repurposing a YouTube video into a blog post, a LinkedIn post and an email newsletter." data-original="https://static.semrush.com/blog/uploads/media/e6/67/e667cd8773299658de81f84470c86ac4/9b924d062dbcf26de21eb065f5dd03c6/original.png" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e6/67/e667cd8773299658de81f84470c86ac4/9b924d062dbcf26de21eb065f5dd03c6/AD_4nXc-eVCJTCATfQnUUPlqisrcD2xemIWFBRKAWOU6xv-0htVagv56V9cLEPSLcy39D9D66Yq4cghFiU4tmkuS2WRA5g_zPtwmgYicaMaT4mrH-9LMcC2YuOGjnI7HWkP6bcwmhHecjnUSgI1sseLgNuL-hacL.png" width="1010"/></picture></figure><p>You can repurpose almost any piece of content, like turning:</p><ul> <li style="list-style-type:disc">Long-form videos into shorter TikToks, Reels, and Shorts</li> <li style="list-style-type:disc">Complex guides into shareable infographics</li> <li style="list-style-type:disc">Blog posts into YouTube videos</li></ul><p>An AI tool that helps you turn text-based content into videos is the <a href="https://www.semrush.com/apps/ai-video-marketing-automator/" style="text-decoration:none">AI Video Marketing Automator</a>.</p><p>Try it by opening the app and clicking “<strong>URL to Video</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ff/42/ff42337bdb61f61af34a541f5b81dced/0d3d475de544a961753ebe8cbb5e1503/AD_4nXeAEHiJr0dnn7w4yF5YcF7Kj1drszbzssoG9ZOijuJZip8hoGirG5F21HHwY9ScAUucuGsR_VWZJAOeIM3yamwIRTVhFobGeWpgf-ZWKUzMc6OiAY147hiFZH05vDA45f_eDhIH8o_tlAm_D6fK1p4RGWXS.webp" type="image/webp"/><img alt=""URL to Video" clicked on AI Video Marketing Automator." data-original="https://static.semrush.com/blog/uploads/media/d5/11/d511a1ea61ad9d35e46fc4d19d00bfe3/9b1c4f441a965a99b9c7b6b91a9c63d8/original.jpeg" height="737" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d5/11/d511a1ea61ad9d35e46fc4d19d00bfe3/9b1c4f441a965a99b9c7b6b91a9c63d8/AD_4nXeAEHiJr0dnn7w4yF5YcF7Kj1drszbzssoG9ZOijuJZip8hoGirG5F21HHwY9ScAUucuGsR_VWZJAOeIM3yamwIRTVhFobGeWpgf-ZWKUzMc6OiAY147hiFZH05vDA45f_eDhIH8o_tlAm_D6fK1p4RGWXS.jpeg" width="1010"/></picture></figure><p>Fill out the prompt by adding a link to your blog post and setting your video’s criteria. Then click “<strong>Create video</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/88/79/88790c1ed94e05722636e47b4f3c717c/966008f102522f5099c7713e30feb572/AD_4nXeDyO1Is6lsVNwhODtHGkQ8DbadDAScWFVvu5GikXcxk-DKpk-v2jWoJhOxk6IZQ4zHB4wK0SR4MVECA12vqDlhJ7ifLrb6hbTXLOI9zlE_zhM8l_ZFUGUDyzYCXITG8ZfgEb3awct3jCJy1UwlFXfi9F0l.webp" type="image/webp"/><img alt="URL to Video settings on AI Video Marketing Automator with a URL entered and video settings like length, images etc. selected." data-original="https://static.semrush.com/blog/uploads/media/8d/86/8d86519d027ccb79b925a4a7d94c1847/45e21acff6051d65d3fcecea5c269433/original.jpeg" height="1128" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8d/86/8d86519d027ccb79b925a4a7d94c1847/45e21acff6051d65d3fcecea5c269433/AD_4nXeDyO1Is6lsVNwhODtHGkQ8DbadDAScWFVvu5GikXcxk-DKpk-v2jWoJhOxk6IZQ4zHB4wK0SR4MVECA12vqDlhJ7ifLrb6hbTXLOI9zlE_zhM8l_ZFUGUDyzYCXITG8ZfgEb3awct3jCJy1UwlFXfi9F0l.jpeg" width="1010"/></picture></figure><p>The tool will take a few moments to draft your video. Once it’s complete, adjust the video by changing elements like the voice, content, media, and more.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/45/0e/450ed0d8157191a131f0dbc488833761/583079e3f5df4d5c6b537210439dabd0/AD_4nXc3GQrQ2s8mhe5qEx9_GUoavhF6Qlh7sQIohT8aVhuCziHhPe2LArtDUDLY_1WSAGoJhgf6Ygs9dJDu-JqMHmz7LRe-gAtNK03g2nYeOEeZJGtlopBRlv-3LuBnk7rmX7yZNGAzgGbwhvgw5xK9LL3_T7eS.webp" type="image/webp"/><img alt="AI Video Marketing Automator dashboard with options to edit elements like voice, style, music, media, and subtitles on the left." data-original="https://static.semrush.com/blog/uploads/media/25/bf/25bf176f63720e820de0bed0ad693f90/a40ce50e75837922800d1c0332e4fa31/original.jpeg" height="770" loading="lazy" src="https://static.semrush.com/blog/uploads/media/25/bf/25bf176f63720e820de0bed0ad693f90/a40ce50e75837922800d1c0332e4fa31/AD_4nXc3GQrQ2s8mhe5qEx9_GUoavhF6Qlh7sQIohT8aVhuCziHhPe2LArtDUDLY_1WSAGoJhgf6Ygs9dJDu-JqMHmz7LRe-gAtNK03g2nYeOEeZJGtlopBRlv-3LuBnk7rmX7yZNGAzgGbwhvgw5xK9LL3_T7eS.jpeg" width="1010"/></picture></figure><h3 id="6--create-ad-copy-and-creatives">6. Create Ad Copy and Creatives</h3><p>AI can help you draft up more ads in less time. So you can test different ads and find winning angles faster.</p><p>And with <a href="https://adcreative.ai" style="text-decoration:none">AdCreative.ai</a>, you can automatically create ad text and creatives. It’s integrated with AdLLM Spark—a tool that outperforms other generative AIs, like ChatGPT—to create conversion-worthy ads in minutes.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/3f/3c/3f3c0d16eabd7c2ffde8d19c1c80cd79/53395bed34476a817d7d37c7005761a6/AD_4nXe4HbolpmAnp3wHnT0uP3-Do7RTEoFU-SrHnDnfplvWGKgAewZyRiMKQbZar_h3uUFaG3Bml7s91gGo1jV_4CyHwAD5lTm3RZBSW-yn5OTZOgoo6jUOFVtXSz5brw-kHkDczc3ZGPie3FiEi0XtgPb-zBv4.webp" type="image/webp"/><img alt="Real world ad performance graph showing how AdLLM Spark outperforms other generative AIs like ChatGPT and Gemini to create ads." data-original="https://static.semrush.com/blog/uploads/media/d2/04/d20405cce3cc9726a8f0e661020ceedd/a8d82303bffa5ef0211b2c340a613f6f/original.png" height="596" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d2/04/d20405cce3cc9726a8f0e661020ceedd/a8d82303bffa5ef0211b2c340a613f6f/AD_4nXe4HbolpmAnp3wHnT0uP3-Do7RTEoFU-SrHnDnfplvWGKgAewZyRiMKQbZar_h3uUFaG3Bml7s91gGo1jV_4CyHwAD5lTm3RZBSW-yn5OTZOgoo6jUOFVtXSz5brw-kHkDczc3ZGPie3FiEi0XtgPb-zBv4.png" width="1010"/></picture></figure><p>Open the app and set up your brand. (If you get stuck, follow <a href="https://www.semrush.com/kb/1424-adcreative-ai" style="text-decoration:none">these instructions</a>.)</p><p>Then click “<strong>Create a Project</strong>” and select what you’d like to create. Let’s select “<strong>Ad Texts</strong>” for this example.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b2/ab/b2ab8050166333a8e65d21d937f9f9da/6d7b77b425e961544d899464088ae896/AD_4nXeKxPLjBUyNB-A6g9J1t1voAruzuRIou5jJsQOromqJnyTIYGxLi2CUtb9deXWPjFdEigGfeQsAScSEZrKyDnUO11gTXbxyM4Niy1wmpOqGTXRZjeTgnPN3uj4HEmE5CQE6KChCHEqD1Kxr_3X308WyycAK.webp" type="image/webp"/><img alt=""Ad Texts" selected on AI-Generated Asset Selection page on AdCreative.ai." data-original="https://static.semrush.com/blog/uploads/media/8d/cf/8dcf375697af213b042ab3af4a81d8b6/c700d99bc0e954bf65f00561b070b29b/original.jpeg" height="861" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8d/cf/8dcf375697af213b042ab3af4a81d8b6/c700d99bc0e954bf65f00561b070b29b/AD_4nXeKxPLjBUyNB-A6g9J1t1voAruzuRIou5jJsQOromqJnyTIYGxLi2CUtb9deXWPjFdEigGfeQsAScSEZrKyDnUO11gTXbxyM4Niy1wmpOqGTXRZjeTgnPN3uj4HEmE5CQE6KChCHEqD1Kxr_3X308WyycAK.jpeg" width="1010"/></picture></figure><p>Add your website on the next page and the app will auto-populate the fields. Adjust them if necessary and click “<strong>Generate Texts</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/f1/62/f16293cb3bc771b5108dd504a15e255b/3c7840aa9d23c2230251fbf0d0ff22cc/AD_4nXdo9ADYk9etFcFvxO-aqnOtaoIUbM3uFDtn1VnK_KQvgE7-jJX-TxKVMnr7WQK8qAVXYiTJLWsVOtqr_YHagMULQ2EYe2l1LsYIAagnc-OFmTitpoAJpBr5cd87namlzv_5W3nHnYl7vEgDnljZzBH_69KA.webp" type="image/webp"/><img alt="Website, product, and audience settings configured on AdCreative.ai to generate text ads." data-original="https://static.semrush.com/blog/uploads/media/16/39/163920045606e8a0ea3d58735580600e/9194e02058a9078e20535c8b7b7518dd/original.jpeg" height="1045" loading="lazy" src="https://static.semrush.com/blog/uploads/media/16/39/163920045606e8a0ea3d58735580600e/9194e02058a9078e20535c8b7b7518dd/AD_4nXdo9ADYk9etFcFvxO-aqnOtaoIUbM3uFDtn1VnK_KQvgE7-jJX-TxKVMnr7WQK8qAVXYiTJLWsVOtqr_YHagMULQ2EYe2l1LsYIAagnc-OFmTitpoAJpBr5cd87namlzv_5W3nHnYl7vEgDnljZzBH_69KA.jpeg" width="1010"/></picture></figure><p>The app will create ad copy, and in the next steps, you can tweak the copy and upload your own media. </p><p>Finally, AdCreative.ai will give you ads with conversion scores. These scores let you easily identify the ones most most likely to perform well. So you can feel confident that your ad budget will be well spent.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/9b/7f/9b7f113d1fd55356f26a0036bf6f4cba/c982b9932f007a6c0c6885caa4311b4c/AD_4nXc5FrD4v75k4IzF3NJ7meq90amdFSc6O3Q0cs5Jzq8tKDDZmemDwVmgC41rNfE47k0kZ0zEq5PQiXcTj6pYv8cC1Rl23R1vwrosQxAbMJ_Gs_tITUis-oNu0MPV6yeW_MEhpbJXgMNxW7RjroaQL1OEAz8.webp" type="image/webp"/><img alt="Texts ads generated on AdCreative.ai with a conversion score and options to edit the copy for each ad." data-original="https://static.semrush.com/blog/uploads/media/a8/db/a8dbd0a4f0605994a956e56e861d2e4e/8f51ff9c63a8b4c953db27336968a8a7/original.jpeg" height="898" loading="lazy" src="https://static.semrush.com/blog/uploads/media/a8/db/a8dbd0a4f0605994a956e56e861d2e4e/8f51ff9c63a8b4c953db27336968a8a7/AD_4nXc5FrD4v75k4IzF3NJ7meq90amdFSc6O3Q0cs5Jzq8tKDDZmemDwVmgC41rNfE47k0kZ0zEq5PQiXcTj6pYv8cC1Rl23R1vwrosQxAbMJ_Gs_tITUis-oNu0MPV6yeW_MEhpbJXgMNxW7RjroaQL1OEAz8.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: Discover more ways to use </em><a href="https://www.semrush.com/blog/ai-copywriting/" style="text-decoration:none"><em>AI for copywriting</em></a><em> and </em><a href="https://www.semrush.com/blog/ai-advertising/" style="text-decoration:none"><em>AI for advertising</em></a><em>.</em></p><h3 id="7--write-social-media-content">7. Write Social Media Content</h3><p>AI tools make it easier to create content so you can scale your efforts and stay active across all the platforms your audience uses.</p><p>One such tool is the <a href="https://www.semrush.com/app/ai-social-content-generator/" style="text-decoration:none">AI Social Content Generator</a> app. It uses AI to create content tailored to your brand.</p><p>Simply open the app, enter your website, and click “<strong>Proceed</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/f0/e8/f0e8caf6931f75dc889e82a85b66231e/209f968bebf28d162d45aec986d2a096/AD_4nXfMkPhtqFsCqoBBVjmvzFQickPWzoCcQ7kfDYANwaDuGJh4dGpDbFiDPteBv_dRhRi1oih7ElXyzKGw7p6GuxYIJ9D0ZVbLJ_DVXLPNPo6dFquvXtGr4NtQph6rP5mt-daDAFLoluTEPxjhSLgSdpMnLpSZ.webp" type="image/webp"/><img alt="AI Social Content Generator setup page with a URL entered and "Proceed" clicked." data-original="https://static.semrush.com/blog/uploads/media/c2/a0/c2a0ad8631c7d992641cc4f36655ba94/f0507b96af7a0f6754aa57e2a73e47f1/original.jpeg" height="392" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c2/a0/c2a0ad8631c7d992641cc4f36655ba94/f0507b96af7a0f6754aa57e2a73e47f1/AD_4nXfMkPhtqFsCqoBBVjmvzFQickPWzoCcQ7kfDYANwaDuGJh4dGpDbFiDPteBv_dRhRi1oih7ElXyzKGw7p6GuxYIJ9D0ZVbLJ_DVXLPNPo6dFquvXtGr4NtQph6rP5mt-daDAFLoluTEPxjhSLgSdpMnLpSZ.jpeg" width="1010"/></picture></figure><p>Go through the prompts for the “Business Details” page and the “Brand Details” page. (The tool will auto-populate these pages for you. Leave the details as is, or adjust if necessary.)</p><p>When you’re done, you’ll land on a custom content library page with different types of posts created by the AI. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/9a/e8/9ae89891eb92207c51b1c7a739a0d8ca/e2426a3f4169d16e5916728235a482c5/AD_4nXfx8_CPXYMUNp-CUe52pWz8Ym9cxFuzE1Y89K-baNZ_EcEAzWopRozyTLeQ4vlNaRba3eBHqDC8eTqVIpRkcYNtzbHfWAxir53-l_Z56Q7VZDpcU5-dEAVk09U0dHWmHeYOP1KmGu7dgcE51ZOhihxo5WMx.webp" type="image/webp"/><img alt="Content Library on AI Social Content Generator showing all the different posts created by AI." data-original="https://static.semrush.com/blog/uploads/media/34/fc/34fca08d6027f49be8b01436259af771/2a00869eca446430267c873b26bcdf66/original.jpeg" height="913" loading="lazy" src="https://static.semrush.com/blog/uploads/media/34/fc/34fca08d6027f49be8b01436259af771/2a00869eca446430267c873b26bcdf66/AD_4nXfx8_CPXYMUNp-CUe52pWz8Ym9cxFuzE1Y89K-baNZ_EcEAzWopRozyTLeQ4vlNaRba3eBHqDC8eTqVIpRkcYNtzbHfWAxir53-l_Z56Q7VZDpcU5-dEAVk09U0dHWmHeYOP1KmGu7dgcE51ZOhihxo5WMx.jpeg" width="1010"/></picture></figure><p>You can also create new content from existing assets (like blog posts or ecommerce products). Letting you instantly repurpose content and expand its reach across a variety of different platforms. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/31/a1/31a1d059758ccb805d760d33fcad4c0f/5b4bfe06e5d096b4637f02f213c48dbe/AD_4nXebcqwOd48IYvlfKVzyJ_BmoSDAau95LFuYRzqvrAiDYM8HFlhh3x2CpokXmzX7pMrq8R52vHkGuPIQZAXfthmDer9qIy4u4lrbt9NKvGkZwweqj80zGoq4WfvjRnUaUTxitHNi6ApeQBolmG97Jyf8_ND1.webp" type="image/webp"/><img alt=""Create new post" window on AI Social Content Generator with options including social media, ad creatives, ecommerce posts and manual posts." data-original="https://static.semrush.com/blog/uploads/media/e7/1b/e71b669a852b4831aff827866f1b39ea/2330f11aa0e5e32437b1dfe983123181/original.jpeg" height="485" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e7/1b/e71b669a852b4831aff827866f1b39ea/2330f11aa0e5e32437b1dfe983123181/AD_4nXebcqwOd48IYvlfKVzyJ_BmoSDAau95LFuYRzqvrAiDYM8HFlhh3x2CpokXmzX7pMrq8R52vHkGuPIQZAXfthmDer9qIy4u4lrbt9NKvGkZwweqj80zGoq4WfvjRnUaUTxitHNi6ApeQBolmG97Jyf8_ND1.jpeg" width="1010"/></picture></figure><p>Finally, publish or schedule each post and keep track of everything with the “<strong>Content Calendar</strong>” tab.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/7d/0f/7d0f88b284b3e4931fcf8fd6ffcf7c55/e8557836ac68187914b8b088b4ce37f8/AD_4nXdmjPUnql_r_hV539VSafVCmCIYTXkKJZuREDYVPJ5cSWZchNhhFroabwfQTEMSfCHv9bQdXPhAEffeadQ4-dT_LrXNpl0bA7pUVwvXBYB0vLKj5Cfgu9NTubNsYzvlBGRlv7j4TzOqG5tlFk4rlxGDc_h4.webp" type="image/webp"/><img alt="Content Calendar on AI Social Content Generator showing a list of published and scheduled social media posts." data-original="https://static.semrush.com/blog/uploads/media/d4/f8/d4f86e93e64544244e7c4c6aa49bccaf/dffe9d964bc891b418d751de9a78f8ed/original.jpeg" height="770" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d4/f8/d4f86e93e64544244e7c4c6aa49bccaf/dffe9d964bc891b418d751de9a78f8ed/AD_4nXdmjPUnql_r_hV539VSafVCmCIYTXkKJZuREDYVPJ5cSWZchNhhFroabwfQTEMSfCHv9bQdXPhAEffeadQ4-dT_LrXNpl0bA7pUVwvXBYB0vLKj5Cfgu9NTubNsYzvlBGRlv7j4TzOqG5tlFk4rlxGDc_h4.jpeg" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: See other ways you can use </em><a href="https://www.semrush.com/blog/ai-in-social-media/" style="text-decoration:none"><em>AI for social media</em></a><em>.</em></p><h3 id="8--analyze-competitor-strategies">8. Analyze Competitor Strategies</h3><p>Monitoring competitors helps you stay one step ahead of them. And lets you understand what works for them (so you can do it better). Or what’s not working (so you can avoid it).</p><p>Keep tabs on the competition by reviewing their marketing activities with the <a href="https://www.semrush.com/apps/ai-social-content-generator/" style="text-decoration:none">AI Social Content Generator</a>. </p><p>Head into the app and click “<strong>Competitor Analysis</strong>,” enter your competitors’ social profiles, and click “<strong>Done</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e0/7d/e07da8f787925324f5fac78291dde5aa/1201a6a016e4df0676ce0964e24f043d/AD_4nXfeoZCIZfcD9qI8Ar-RyhqvuSnsP1fEw-zPVZNKOxtMVF_oKTYXu3nKIYD70lbHltDehUfB-mdXk_ck6L_EuWm-bQpaWWjlf683brzdtZfLc2IjWNxXY91mz0k_-kylZiual097kwqEFvxiNWKV1fBzYRc.webp" type="image/webp"/><img alt=""Add Competitors" window on AI Social Content Generator with competitors selected and "Done" clicked." data-original="https://static.semrush.com/blog/uploads/media/d4/86/d486cddd4b1c3d83d52e13b4a568425d/4b1da65d20481a193e571edf194a0c8f/original.jpeg" height="1014" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d4/86/d486cddd4b1c3d83d52e13b4a568425d/4b1da65d20481a193e571edf194a0c8f/AD_4nXfeoZCIZfcD9qI8Ar-RyhqvuSnsP1fEw-zPVZNKOxtMVF_oKTYXu3nKIYD70lbHltDehUfB-mdXk_ck6L_EuWm-bQpaWWjlf683brzdtZfLc2IjWNxXY91mz0k_-kylZiual097kwqEFvxiNWKV1fBzYRc.jpeg" width="1010"/></picture></figure><p>You’ll get a report for each competitor that includes:</p><ul> <li style="list-style-type:disc">Topics and post types with the highest engagement</li> <li style="list-style-type:disc">Their best hashtags</li> <li style="list-style-type:disc">Popular content themes</li></ul><p>And more.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/74/84/7484021a42938c941cf83bfaaf3dd277/900c0dc419e1c4568f3118a861a820d5/AD_4nXfBMbQkOiy0KbTIqakDEpLaGg_PuEo6SiuhVQtJjgxtUDyOLe6pW3d4toDTMSY8Wk7KaspGy5U9Unm7abZ20SiB2rUbQRkozQffilOIrQ-ZWBM1rCfPfhjU6uxUkdb_xO4nqG9jrLGDOdsyTTlbvRU2_vGg.webp" type="image/webp"/><img alt="Content Themes on AI Social Content Generator showing social media data for a competitor like engagement, likes, share of voice, etc." data-original="https://static.semrush.com/blog/uploads/media/89/61/8961dc2f9193e3b28a25331faa6f1356/b9fdd0576eae603505c9e8e560a53440/original.jpeg" height="900" loading="lazy" src="https://static.semrush.com/blog/uploads/media/89/61/8961dc2f9193e3b28a25331faa6f1356/b9fdd0576eae603505c9e8e560a53440/AD_4nXfBMbQkOiy0KbTIqakDEpLaGg_PuEo6SiuhVQtJjgxtUDyOLe6pW3d4toDTMSY8Wk7KaspGy5U9Unm7abZ20SiB2rUbQRkozQffilOIrQ-ZWBM1rCfPfhjU6uxUkdb_xO4nqG9jrLGDOdsyTTlbvRU2_vGg.jpeg" width="1010"/></picture></figure><p>Identify which content themes generate the highest engagement. Then use the AI Social Content Generator to create content based on those themes.</p><div></div><h3 id="9--perform-market-research">9. Perform Market Research</h3><p><a href="https://www.semrush.com/blog/market-research-guide/" style="text-decoration:none">Market research</a>—the process of gathering information on your target market—is the foundation of many marketing activities. </p><p>It helps you build <a href="https://www.semrush.com/blog/customer-profile-template/" style="text-decoration:none">customer profiles</a>, which are detailed descriptions of your ideal buyer. These can help you understand how to sell your products to your audience more easily.</p><p>Some types of market research (like interviews) are best done yourself. In these situations, you’ll want to speak to people and come up with questions on the fly as you listen to their experiences.</p><p>But you can lean on AI to help with other types of market research and learn more about your target audience.</p><p>Semrush’s <a href="https://www.semrush.com/market-explorer/" style="text-decoration:none">Market Explorer</a> is a market research tool that uses AI to collect, clean, and process data for you. So that you can skip the tedious steps of market research and immediately use the data to inform your strategy.</p><p>To get started, open the tool, enter up to three competitors, and click “<strong>Create and analyze</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/3b/c4/3bc49eeebd578cda44c10d9327351949/3d61a38b75a5a7b2990b269024868bcd/AD_4nXeibrdFfji5qnVGmz5hR-Uur9vYee7DyZcAYWLtD5JZ9HqlAKJr0Z9SzGDqNrxYy6IyAyAw7PCPAU4wB2ZHrPWGj9NLFbgpkXHZR3E7fxO2KBopnktetoxKGActYQsTWGtErcJtHqPWyMYVv2RTxZbl0o9A.webp" type="image/webp"/><img alt="Market Explorer tool start with three competitors entered and the "Create and analyze" button clicked." data-original="https://static.semrush.com/blog/uploads/media/39/20/3920c321d690d416a9851254f366d70a/032f9b8bdb8c3ccbbc3c4c7fc37fd0ed/original.jpeg" height="386" loading="lazy" src="https://static.semrush.com/blog/uploads/media/39/20/3920c321d690d416a9851254f366d70a/032f9b8bdb8c3ccbbc3c4c7fc37fd0ed/AD_4nXeibrdFfji5qnVGmz5hR-Uur9vYee7DyZcAYWLtD5JZ9HqlAKJr0Z9SzGDqNrxYy6IyAyAw7PCPAU4wB2ZHrPWGj9NLFbgpkXHZR3E7fxO2KBopnktetoxKGActYQsTWGtErcJtHqPWyMYVv2RTxZbl0o9A.jpeg" width="1010"/></picture></figure><p>You’ll get a report with information on your audience. Like market size and traffic.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/95/d2/95d2d5ffbdbbe6d1be35aeea69572a51/b3cf9e2448eab411aa90e04c7905cfae/AD_4nXfNimwkM01wSQJdXh2J5j4yaSIjcb4L_rZ-g2lIPtZJd-wG2D_3A5VKlZcYxcPvpz_k8DGFY0ggy9sBNvzy_7OVh3PNAaAyls0oLzgteeEHNW07n6qpIpo1VJw5uSa1fzwqezHWPOhjNd3mPRT3QX7opwc.webp" type="image/webp"/><img alt="Market Explorer overview report showing data like market size, traffic, cost, market consolidation by competitor, etc." data-original="https://static.semrush.com/blog/uploads/media/72/db/72dbaa9b63eb39417cf8966bdc7bc321/c5e1a45b696b0506f10505201469a4bd/original.jpeg" height="755" loading="lazy" src="https://static.semrush.com/blog/uploads/media/72/db/72dbaa9b63eb39417cf8966bdc7bc321/c5e1a45b696b0506f10505201469a4bd/AD_4nXfNimwkM01wSQJdXh2J5j4yaSIjcb4L_rZ-g2lIPtZJd-wG2D_3A5VKlZcYxcPvpz_k8DGFY0ggy9sBNvzy_7OVh3PNAaAyls0oLzgteeEHNW07n6qpIpo1VJw5uSa1fzwqezHWPOhjNd3mPRT3QX7opwc.jpeg" width="1010"/></picture></figure><p>Click through the different tabs along the top for more detailed breakdowns. Like audience demographics and their interests.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/48/e1/48e16cbb78f975e9913445479d0acd50/63f41262490916aee8ac7d24843eecc5/AD_4nXfDdjboS8rNPG_RtPK6EiFIo7jhaMvhl3VlJYNB0Ccx5KycHnLdPYfUoAYiQUhx2NpxOJTUhnWhU9N7O-0ezPjQodn7wEQ8T6KVsUNQnoKIRvIuWA-7u0lFnIgOVqUOhSLxWCcO3EXrrBI0-jh6NFPqqP_1.webp" type="image/webp"/><img alt="Audience report on Market Explorer along with the tabs at the top of the page highlighted." data-original="https://static.semrush.com/blog/uploads/media/69/83/6983b6508b35eaaf5a02969f7e9c03d2/9a3bf899a81bd2572c821de15982075b/original.jpeg" height="1238" loading="lazy" src="https://static.semrush.com/blog/uploads/media/69/83/6983b6508b35eaaf5a02969f7e9c03d2/9a3bf899a81bd2572c821de15982075b/AD_4nXfDdjboS8rNPG_RtPK6EiFIo7jhaMvhl3VlJYNB0Ccx5KycHnLdPYfUoAYiQUhx2NpxOJTUhnWhU9N7O-0ezPjQodn7wEQ8T6KVsUNQnoKIRvIuWA-7u0lFnIgOVqUOhSLxWCcO3EXrrBI0-jh6NFPqqP_1.jpeg" width="1010"/></picture></figure><p>Use this information to learn more about your ideal customers. And build campaigns tailored to their preferences.</p><div data-background="yellowIllust" data-button_color="purpleBrand" data-button_text="Try for Free" data-destination_url="https://www.semrush.com/apps/ai-strategic-market-insights/" data-header="Unlock AI-Powered Market Insights" data-image="https://static.semrush.com/blog/uploads/files/e3/c1/e3c11aed0d9bffb525e8f7552d6b7fa1/illustration-ads-banner-205x170.svg" data-placeholder="" data-text="with AI Strategic Market Insights" data-widget="create-campaign" id=""></div><h3 id="10--find-influencers-to-partner-with">10. Find Influencers to Partner with </h3><p><a href="https://www.semrush.com/blog/influencer-marketing-guide/" style="text-decoration:none">Influencer marketing</a> is when brands work with notable people in their niche to promote their brand or products. But manually finding and reviewing influencers to work with can be tedious.</p><p>To find influencers faster, try the <a href="https://www.semrush.com/apps/influencer-marketing-platform/" style="text-decoration:none">Influencer Analytics</a> app. Open the app. Click “<strong>Influencer Discovery</strong>,” select a platform, then click “<strong>Use AI-powered search</strong>.” </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/f3/00/f300380db961729a9c53b7a6e30a676c/4e65e557a3e2edc3c9d2a943444de3b3/AD_4nXc_v3gZAZ_xpWBnauaguv1RzlIquI32i9gmdx-hdVFgVGjRrl7cqQk-HtCHx2zwiXEmev0zAG77CNlEFJrJidhW6td1sZIaKwhdlVHwvza7cwhpim_Xcx3ytG-GBHFEwlPSp6JaM_sZe9zr9KTzxPoD0RJ1.webp" type="image/webp"/><img alt="Influencer Discovery on Influencer Analytics with YouTube selected and the “Use AI-powered search” button clicked." data-original="https://static.semrush.com/blog/uploads/media/81/f8/81f82c6b0dc0757079d78f510a65567a/9327a26ca5d91a301c9acf805e9ecf3e/original.jpeg" height="387" loading="lazy" src="https://static.semrush.com/blog/uploads/media/81/f8/81f82c6b0dc0757079d78f510a65567a/9327a26ca5d91a301c9acf805e9ecf3e/AD_4nXc_v3gZAZ_xpWBnauaguv1RzlIquI32i9gmdx-hdVFgVGjRrl7cqQk-HtCHx2zwiXEmev0zAG77CNlEFJrJidhW6td1sZIaKwhdlVHwvza7cwhpim_Xcx3ytG-GBHFEwlPSp6JaM_sZe9zr9KTzxPoD0RJ1.jpeg" width="1010"/></picture></figure><p>Describe who you want to work with and click “<strong>Create magic</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0a/4a/0a4ab3318ef9e5ebb3a49b1dd0e5136a/61777ab4714b5c3aacb51a092a334570/AD_4nXeBRu2W610zQua8tW4q67IFEzmMwD3bwabT3OA79aELW-myM8-Q5-EjmpGO1mGIwpV4cxbcZ9tP8hXoVrgh5CTDRl6BHLcu6GYGAX6Xw1JbkQTvkNMaGZHdwDVCjYT7k4TlcJ1hnYU1eK_SDuNFxT9l8N01.webp" type="image/webp"/><img alt="AI-powered search on Influencer Analytics with a description of a desired influencer profile entered and "Create magic" clicked." data-original="https://static.semrush.com/blog/uploads/media/7d/3f/7d3f003cf2685b51c4459105062c5d3d/43c3f1c311ea668607b303b6d46b6242/original.jpeg" height="646" loading="lazy" src="https://static.semrush.com/blog/uploads/media/7d/3f/7d3f003cf2685b51c4459105062c5d3d/43c3f1c311ea668607b303b6d46b6242/AD_4nXeBRu2W610zQua8tW4q67IFEzmMwD3bwabT3OA79aELW-myM8-Q5-EjmpGO1mGIwpV4cxbcZ9tP8hXoVrgh5CTDRl6BHLcu6GYGAX6Xw1JbkQTvkNMaGZHdwDVCjYT7k4TlcJ1hnYU1eK_SDuNFxT9l8N01.jpeg" width="1010"/></picture></figure><p>The tool will find influencers relevant to your request. You can review their stats, including an estimated price. So you know which ones fit within your budget. Then, save the ones you want to work with to a list for future reference.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/70/5f/705ff57d7211c2df426a6633612ffd15/63b06c91f6a5919595f35dc841ffd028/AD_4nXf05jqSHbM5mMcRwLvYOGpjaWvoOihQoiXqjFBeaMFjPQxmSbGZ1kfJTFZy7hHdjgfZ0CvsuAv5hx2aeDktS0yUSHnCoFEkD9tO0SbjSaqnU1ZsIXfp2DOJK15uDaLVJOQpyWGnDGpOmjt4F6rirMvG33EN.webp" type="image/webp"/><img alt="A list of influencers who match target criteria on Influencer Analytics with two influencers selected and "Add to lists" clicked." data-original="https://static.semrush.com/blog/uploads/media/87/9f/879f5ebbc009f8dac6b604fcac8ff6a7/c388f2af90c8dcc761291a031a4ae1a7/original.jpeg" height="627" loading="lazy" src="https://static.semrush.com/blog/uploads/media/87/9f/879f5ebbc009f8dac6b604fcac8ff6a7/c388f2af90c8dcc761291a031a4ae1a7/AD_4nXf05jqSHbM5mMcRwLvYOGpjaWvoOihQoiXqjFBeaMFjPQxmSbGZ1kfJTFZy7hHdjgfZ0CvsuAv5hx2aeDktS0yUSHnCoFEkD9tO0SbjSaqnU1ZsIXfp2DOJK15uDaLVJOQpyWGnDGpOmjt4F6rirMvG33EN.jpeg" width="1010"/></picture></figure><h3 id="11--write-your-marketing-emails">11. Write Your Marketing Emails</h3><p><a href="https://www.semrush.com/blog/email-marketing/" style="text-decoration:none">Email marketing</a> involves sending emails to promote your business to people who subscribe to your email list. Think customers, users, or prospects. </p><p>There are different types of emails you might send to subscribers. For example, if you sell software, someone might sign up for a free trial. And you might send a follow-up email to remind them when their trial ends. And nudge them towards a paid plan.</p><p>Another popular email is a welcome email (an email used to build rapport with new subscribers).</p><p>A tool like the <a href="https://www.semrush.com/apps/ai-writing-assistant/" style="text-decoration:none">AI Writing Assistant</a> can draft different types of emails for your email marketing campaigns.</p><p>First, open the tool, click “<strong>All Tools</strong>” and search for “email.” We’ll show you how to write a welcome email, so we’ll select “<strong>Welcome Email</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/49/e3/49e3a4b954adb345e158327ecdbb3e3e/9391d6250fb93272a36dfbd5fda31f41/AD_4nXfYJvov6Bti-ZWUd0E277SNq2Hz_N8dfVohzH-PaGPbjeeUq5tZtDMXGGpQx-aZtfqS_7pIMa8KNKqDV_LF6kmvAO1fElcLf_OgrYpwUE6nTZWmFDJbg-x13E8qdPr1SGIVLLkkiJ0jQt7-gdcmvEsydyhW.webp" type="image/webp"/><img alt=""Welcome Email" selected from the All Tools window on AI Writing Assistant." data-original="https://static.semrush.com/blog/uploads/media/fc/ec/fcec48dafbbdae7cf583ee0d90e7c60d/75829bc4347b3c7c696683279b1a1907/original.jpeg" height="727" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fc/ec/fcec48dafbbdae7cf583ee0d90e7c60d/75829bc4347b3c7c696683279b1a1907/AD_4nXfYJvov6Bti-ZWUd0E277SNq2Hz_N8dfVohzH-PaGPbjeeUq5tZtDMXGGpQx-aZtfqS_7pIMa8KNKqDV_LF6kmvAO1fElcLf_OgrYpwUE6nTZWmFDJbg-x13E8qdPr1SGIVLLkkiJ0jQt7-gdcmvEsydyhW.jpeg" width="1010"/></picture></figure><p>Fill out the prompt and click “<strong>Generate</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/58/99/5899b02101be1371e810a59ce6356e36/8998b566aa25abd5cc636ae638782e67/AD_4nXdPWPdqlq7kFeKEvPgHSXtZeoYAVj9r5QV8lBMKfJFNZH6zhvxMQJPxOiTbo2spIuVnYkTABw01SxPPsYyFAUJFSSxlqbkB9Y8XiuuhCT0Yo0jVLzIg5iVElJ1w8rxjf-4-SH6cP-iAIqAjafUI9h9Ouahp.webp" type="image/webp"/><img alt="Input boxes to generate a welcome email on AI Writing Assistant including language, audience, product name, description, etc." data-original="https://static.semrush.com/blog/uploads/media/68/48/684848fedf11ffdc4659efd0b37450c8/88fa610e282b9c125a12ca2a350f6bd5/original.jpeg" height="1220" loading="lazy" src="https://static.semrush.com/blog/uploads/media/68/48/684848fedf11ffdc4659efd0b37450c8/88fa610e282b9c125a12ca2a350f6bd5/AD_4nXdPWPdqlq7kFeKEvPgHSXtZeoYAVj9r5QV8lBMKfJFNZH6zhvxMQJPxOiTbo2spIuVnYkTABw01SxPPsYyFAUJFSSxlqbkB9Y8XiuuhCT0Yo0jVLzIg5iVElJ1w8rxjf-4-SH6cP-iAIqAjafUI9h9Ouahp.jpeg" width="1010"/></picture></figure><p>The next page contains the AI-generated email. Check each email for plagiarism, copy it (to paste into your email marketing tool), or save it. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/9d/25/9d25eb662c273820a9254e7fb1c747e8/7d0fb2a4a42fe3d71a15176d0e6b770e/AD_4nXdP3SCbbozVxqSpj5-aWZUBYabcWczgG_KgEEd-rBNghL5i_nxDKqQzGADzE768JIDA5By1vwhMLal6OIHyGs9W93Jx5XCeG4q-GYI9l5ogYwP7nXqL5sPibCyLSiD-acuwi8NS6LDGX1_i8ilPgLVQcs7N.webp" type="image/webp"/><img alt="AI-generated welcome email on AI Writing Assistant with options to check each email for plagiarism, copy it, or save it." data-original="https://static.semrush.com/blog/uploads/media/ce/f2/cef217ed9242f9cd4e21af7df11371c4/c0048bbd415b6a1fca3d3a7920d99a6c/original.jpeg" height="628" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ce/f2/cef217ed9242f9cd4e21af7df11371c4/c0048bbd415b6a1fca3d3a7920d99a6c/AD_4nXdP3SCbbozVxqSpj5-aWZUBYabcWczgG_KgEEd-rBNghL5i_nxDKqQzGADzE768JIDA5By1vwhMLal6OIHyGs9W93Jx5XCeG4q-GYI9l5ogYwP7nXqL5sPibCyLSiD-acuwi8NS6LDGX1_i8ilPgLVQcs7N.jpeg" width="1010"/></picture></figure><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><a href="https://www.semrush.com/apps/ai-writing-assistant/"><em>AI Writing Assistant</em></a><em> writes more than email content. Use it to help with blog content, website copy, social media, ads, marketing and ecommerce tasks, and more.</em></p></div></aside><h3 id="12--perform-link-building-outreach">12. Perform Link Building Outreach</h3><p>Link building is an SEO strategy where you try to get other websites to link to yours. Backlinks from relevant, reputable websites can help you rank higher in search results. And while link building can be rewarding, it’s also time-consuming.</p><p>But AI can make link building easier.</p><p><a href="https://www.semrush.com/apps/mentioned-outreach-wizard/" style="text-decoration:none">Mentioned - Outreach Wizard</a> is an app that automatically scans your blog posts and identifies people or brands you’ve mentioned. Then, the app finds their contact information so you can email them to ask for backlinks or social shares. </p><p>The idea is that, if you’re mentioning them in your post, they might be happy to share it with their audience. Either on social media or, ideally, in their own blog posts with a backlink.</p><p>To get started, open the app and enter a URL (like a blog post) that contains mentions. Then click “<strong>Scan</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/3d/89/3d897caf6dc86607db5e4df832e3f2fa/4e657856f29821e5f269323f99dd75ee/AD_4nXcBjZ2Rwvi3qb8UtWOsdYQ2Aa6QXtKLjdiAW4eVQYUxCHuAXmBmmw20b2XQh1QbmeyYBLfqfMhnf3iGdmMpPUqivx9LOPDZCZ6W03Wk4QBzgvlPnmMzoQOw6GC2mW2jfOgS_FyEq6EAzAJpFryZRQ5boJ8.webp" type="image/webp"/><img alt="A URL entered and "Scan" clicked on Mentioned - Outreach Wizard." data-original="https://static.semrush.com/blog/uploads/media/68/98/6898fa307132d3c8f3e60f291551bb46/150020329acdcf05e3220b2aec2d0731/original.jpeg" height="186" loading="lazy" src="https://static.semrush.com/blog/uploads/media/68/98/6898fa307132d3c8f3e60f291551bb46/150020329acdcf05e3220b2aec2d0731/AD_4nXcBjZ2Rwvi3qb8UtWOsdYQ2Aa6QXtKLjdiAW4eVQYUxCHuAXmBmmw20b2XQh1QbmeyYBLfqfMhnf3iGdmMpPUqivx9LOPDZCZ6W03Wk4QBzgvlPnmMzoQOw6GC2mW2jfOgS_FyEq6EAzAJpFryZRQ5boJ8.jpeg" width="1010"/></picture></figure><p>Select the contacts you’d like to email and click “<strong>Send an email</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/06/63/0663d9fe2f1fba1a1630e4324ee5370f/d736affecb3ee78cdbf3e37f4f688a79/AD_4nXdw-8Tw_zkyDpSZzttSmN7Wg92XiAO2INFO855XuX_WVzBzq0jQpqxkLKdeBNHExE1mhepobZ35luuD_r3dJTS1bxEtPJOGX_pHc9cv9-585NHo5AWSh1Dgcon-L_sypfbvsbVdPpAi6HTzAhqxwTWZbiUX.webp" type="image/webp"/><img alt="A list of contacts found in an article on Mentioned with two contacts selected and "Send an email" clicked." data-original="https://static.semrush.com/blog/uploads/media/35/3b/353b0f699ca3070145cec9e337930069/68f66ce979b7da0ff06667bb650b1a23/original.jpeg" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/35/3b/353b0f699ca3070145cec9e337930069/68f66ce979b7da0ff06667bb650b1a23/AD_4nXdw-8Tw_zkyDpSZzttSmN7Wg92XiAO2INFO855XuX_WVzBzq0jQpqxkLKdeBNHExE1mhepobZ35luuD_r3dJTS1bxEtPJOGX_pHc9cv9-585NHo5AWSh1Dgcon-L_sypfbvsbVdPpAi6HTzAhqxwTWZbiUX.jpeg" width="1010"/></picture></figure><p>The app will open your email service provider with a drafted email with each contact as a Bcc recipient. Edit your email and send it when you’re done.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/35/31/35319af13f81c148f1c55c946d451980/6bc349ed8be9f9d5fe58da2d80e91947/AD_4nXeo3ngUMdMdoCtS2SKJwlo0DczUr0rLiXu2Vw7uyvW0Vi7IyrroDhjwXDYA4v1QbIlhDQT-JkBVlCpZ8vcppuI4K6ZWZoraIlzjZlu0c3Eplorr_N2fC_cHrmBXB2vPp33Oaq3SHPxNN42St-15K2M1imM.webp" type="image/webp"/><img alt="An email draft generated and selected contacts added as BCC recipients on Mentioned - Outreach Wizard." data-original="https://static.semrush.com/blog/uploads/media/6c/ef/6cef3160a73d9bf97bc0c61a8b43a07e/b1ebdb05eb5673f16e38ec5bd9d1f757/original.jpeg" height="772" loading="lazy" src="https://static.semrush.com/blog/uploads/media/6c/ef/6cef3160a73d9bf97bc0c61a8b43a07e/b1ebdb05eb5673f16e38ec5bd9d1f757/AD_4nXeo3ngUMdMdoCtS2SKJwlo0DczUr0rLiXu2Vw7uyvW0Vi7IyrroDhjwXDYA4v1QbIlhDQT-JkBVlCpZ8vcppuI4K6ZWZoraIlzjZlu0c3Eplorr_N2fC_cHrmBXB2vPp33Oaq3SHPxNN42St-15K2M1imM.jpeg" width="1010"/></picture></figure><p>This lets you send more outreach emails faster. Boosting your chances of getting backlinks.</p><p><em><strong>Further reading</strong></em><em>: There’s more to backlink building than just outreach. Read our </em><a href="https://www.semrush.com/blog/link-building/" style="text-decoration:none"><em>link building guide</em></a><em> to learn the best practices.</em></p><h2 id="how-to-build-a-strong-ai-marketing-strategy">How to Build a Strong AI Marketing Strategy</h2><p>Now that you know how AI helps marketers, it’s time to pull it all together with your own strategy. </p><p>Here’s how:</p><h3 id="choose-your-areas-of-focus">Choose Your Areas of Focus</h3><p>Determine which areas AI will make the biggest impact on your business. Here are some ideas:</p><ul> <li style="list-style-type:disc"><strong>Identify where competitors excel</strong>: If your competitors are consistently posting on social media while you struggle to keep up, consider integrating AI into your social media marketing strategy to automate content creation and scheduling</li> <li style="list-style-type:disc"><strong>Assess budget gaps</strong>: AI can step in to handle roles you can’t currently afford to fill (such as drafting blog articles or social media posts)</li> <li style="list-style-type:disc"><strong>Delegate repetitive tasks</strong>: Let AI take over time-consuming tasks like data analysis or basic customer support, freeing up your team to focus on bigger-picture initiatives</li></ul><h3 id="pick-the-right-ai-marketing-tools">Pick the Right AI Marketing Tools</h3><p>The AI tools you use depend on the tasks you need help with. </p><p>Use a tool suite like Semrush so that you don’t need to jump back and forth between different software. Letting you build a streamlined tech stack.</p><p>This makes it easy for you (and your team members) to access the tools they need for different tasks. </p><p>You’ll be able to try lots of great tools for free by checking out the <a href="https://www.semrush.com/apps/collection/ai-apps/" style="text-decoration:none">AI app collection</a> in the App Center.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/74/a5/74a57a072ec2324042be7d51114b623e/6bcb7e96e37c4c010b76a557625a5c43/AD_4nXe0JzaAlL1zyXCq0RL3X_AvqfuqoFU9qLs52VNwksojBuzzTaTcwsx02g4VtG7LLKQ34AOurc5Qv8NjohUUmqitFckDkpmVLyb7WrtE5RjCcHGSfPMs1iX_plGPfsxqkTB82-tD_m6gHwKDoUXYf7VZHeDq.webp" type="image/webp"/><img alt="AI & Automation Apps on Semrush with a list of different tools to automate different marketing tasks." data-original="https://static.semrush.com/blog/uploads/media/eb/34/eb34a8ee8331598441c92f6333326ac4/65dbf1a6d2e143ce99af06dee4568440/original.jpeg" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/eb/34/eb34a8ee8331598441c92f6333326ac4/65dbf1a6d2e143ce99af06dee4568440/AD_4nXe0JzaAlL1zyXCq0RL3X_AvqfuqoFU9qLs52VNwksojBuzzTaTcwsx02g4VtG7LLKQ34AOurc5Qv8NjohUUmqitFckDkpmVLyb7WrtE5RjCcHGSfPMs1iX_plGPfsxqkTB82-tD_m6gHwKDoUXYf7VZHeDq.jpeg" width="1010"/></picture></figure><p>Plus, a <a href="https://www.semrush.com/signup/" style="text-decoration:none">free Semrush account</a> lets you combine these apps with powerful tools for other areas of your marketing. From keyword research and competitor analysis to link building and PPC campaigns.</p><div></div><h3 id="set-kpis-and-measure-performance">Set KPIs and Measure Performance</h3><p>Setting <a href="https://www.semrush.com/blog/kpi-marketing/" style="text-decoration:none">key performance indicators</a> (KPIs)—metrics that help you understand if you’re reaching your goals—lets you measure the impact of your AI marketing workflows. So you can track progress and see where it’s working and where its impact is lower than expected.</p><p>The metrics you track and the KPIs you set depend on your business, goals, and your marketing channels. </p><p>For example, if you decide to use AI to create content for social media, you can use a tool like Semrush’s <a href="https://www.semrush.com/social-media/" style="text-decoration:none">Social Analytics</a> to monitor and track performance through metrics like engagement and shares.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/1d/86/1d86b95d5e474f91caf568804ad90008/0f76eec31f6bd19a5b01a6e0fe5954aa/AD_4nXcN0l0aG4Eu9y4OKul8PTTv3uIWuGqaq8HcLJyFIL__gFt33l5EzP5acQbSwmOztpb5R5oLym254HqsRABnXBRoLZL_v3IsNtDAScPTH-k8tXBpkmdtDl77-1zByRz8EmJGO7WQkAU1H38ff5JME0vKw46S.webp" type="image/webp"/><img alt="Social Analytics on Semrush showing a list of published posts along with metrics like reach, engagement, shares, etc. for each post." data-original="https://static.semrush.com/blog/uploads/media/2e/ee/2eeefde538cf26e93db938c347eb876a/50c979dc5d924c66cd77f6e7cc21aa7c/original.jpeg" height="687" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2e/ee/2eeefde538cf26e93db938c347eb876a/50c979dc5d924c66cd77f6e7cc21aa7c/AD_4nXcN0l0aG4Eu9y4OKul8PTTv3uIWuGqaq8HcLJyFIL__gFt33l5EzP5acQbSwmOztpb5R5oLym254HqsRABnXBRoLZL_v3IsNtDAScPTH-k8tXBpkmdtDl77-1zByRz8EmJGO7WQkAU1H38ff5JME0vKw46S.jpeg" width="1010"/></picture></figure><h3 id="implement,-test,-and-iterate">Implement, Test, and Iterate </h3><p>Regularly review your KPIs and gather feedback from your team to understand what's working and what needs improvement. </p><p><strong>AI won’t manage to do every marketing task perfectly.</strong></p><p>For example, you might want to review AI tasks that miss your KPIs. As these tasks might be better suited to humans carrying them out.</p><p>This iterative approach helps you refine your strategy to achieve better results over time.</p><h2 id="leverage-ai-in-your-marketing-strategy">Leverage AI in Your Marketing Strategy</h2><p>Whether you're a large or small business, using AI for marketing can help you scale and reach your goals faster.</p><p>And Semrush has a range of AI tools for marketing that’ll make the process easier.</p><p>Want to see for yourself? <a href="https://www.semrush.com/signup/" style="text-decoration:none">Try Semrush for free</a> today.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-jWaEpP kRFVKv"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fai-marketing%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fai-marketing%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22AI+Marketing+Guide%3A+Tools+%2B+Use+Cases+for+Marketers%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fai-marketing%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=AI Marketing Guide: Tools + Use Cases for Marketers%0D%0Ahttps://www.semrush.com/blog/ai-marketing/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div></div><div class="sc-gKclnd kcZgbH right-article-section"><section class="sc-bzPmhk lifUiZ"></section></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd eYTkOv"><div data-test="wrapper-for-author-bio" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-subscription" class="sc-gKclnd hrZfTH"></div></div></div><div data-test="wrapper-for-more-on-this" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":11077,"status":"published","url":"ai-marketing","template":"article-base","title":"AI Marketing Guide: Tools + Use Cases for Marketers","preview":"AI marketing can automate and optimize marketing tasks. 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She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to develop content strategies and craft persuasive copy that delights and converts.","socials":{"webSite":"","twitter":"https://twitter.com/dana_nic0le","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/dana-nicole/"},"isPublic":true,"expertise":["content writing","copywriting","content strategy","seo","market research"],"education":[{"establishment":"Mount Royal University","degree":"BBA in Marketing","link":"https://www.mtroyal.ca/"}]},"blocks":{"articleContent":{"code":"article-content","itemId":36101,"enabled":false,"value":[]}},"critical":{"article-content":{"id":36101,"content":"\u003cp\u003eAI marketing is gaining popularity across industries. And when you use it correctly, AI can reduce your workload and increase your output.\u003c/p\u003e\u003cp\u003eThis guide to AI for marketers explores different ways teams can use AI to improve productivity and achieve their goals. We’ll also discuss some of the best AI tools to help with different tasks.\u003c/p\u003e\u003ch2\u003eWhat Is AI Marketing?\u003c/h2\u003e\u003cp\u003eAI marketing uses artificial intelligence and machine learning to automate and optimize marketing tasks across different channels. \u003c/p\u003e\u003cp\u003eFor example, a social media team might use AI to create posts or draft image captions:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/09/71/0971f08ed681c46af275031b9d484740/7800d744a4c3e73611664b8bd0ac02b8/AD_4nXcY0HfLIVsA10km-rR8ydpuc_uEN8jWnLK0JJ8GAqEIsJ8Wyv3FXgK0UYBFQyX0tWSUgirk2lf3kiBCk2O5_BGRG_lKjZw4J1T_-9fRdQlCcZTJ2Xd8G2Z73YcqQK1K3XHLO-PKDijMF0YVUQWYv8CgNbUw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Creating a social media post about the benefits of food trucks using a prompt on ContentShake AI.\" data-original=\"https://static.semrush.com/blog/uploads/media/fb/31/fb31a88c1302d445eadd4e15eed28627/3ee2e42fefcb821bdc4b54bc92351f5c/original.jpeg\" height=\"1198\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fb/31/fb31a88c1302d445eadd4e15eed28627/3ee2e42fefcb821bdc4b54bc92351f5c/AD_4nXcY0HfLIVsA10km-rR8ydpuc_uEN8jWnLK0JJ8GAqEIsJ8Wyv3FXgK0UYBFQyX0tWSUgirk2lf3kiBCk2O5_BGRG_lKjZw4J1T_-9fRdQlCcZTJ2Xd8G2Z73YcqQK1K3XHLO-PKDijMF0YVUQWYv8CgNbUw.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd an SEO team could use AI to analyze written content and provide recommendations to help it rank higher:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/37/9e/379e7559b0d0a90ebddbd64f443b7823/4f343428066382330b8a923eccbd5a59/AD_4nXd4owUMAyOjQFRO4BR3JWvh9nRgkoBjMO3rjviuMwaiRktOt7J4TUrq-UEwGUlp-utMFUEKProUWkF_UrIHmTNo0G3QhpNdOQk2LexY_8670W2oqKwKl-jO88Bkc_WMDbNvsBJjtdBi7VbNnOcwQqLVnbU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"SEO suggestions including a list of recommended keywords to use on SEO Writing Assistant.\" data-original=\"https://static.semrush.com/blog/uploads/media/72/3b/723b9d8bcdb1a5fd18cd5bae9c9106df/900eb89e95a794aec3aed0a75b91a310/original.jpeg\" height=\"563\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/72/3b/723b9d8bcdb1a5fd18cd5bae9c9106df/900eb89e95a794aec3aed0a75b91a310/AD_4nXd4owUMAyOjQFRO4BR3JWvh9nRgkoBjMO3rjviuMwaiRktOt7J4TUrq-UEwGUlp-utMFUEKProUWkF_UrIHmTNo0G3QhpNdOQk2LexY_8670W2oqKwKl-jO88Bkc_WMDbNvsBJjtdBi7VbNnOcwQqLVnbU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eBenefits of Using AI for Marketing\u003c/h2\u003e\u003cp\u003eAI gives digital marketers extra “hands” to:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eImprove efficiency\u003c/strong\u003e: AI can automate repetitive tasks and free up your time for more complex ones\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eMake data-driven decisions\u003c/strong\u003e: AI tools can analyze large amounts of data that teams can use to make informed decisions\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eScale\u003c/strong\u003e: AI helps teams scale their marketing efforts without needing a big budget\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eStay competitive\u003c/strong\u003e: AI can allow businesses of all sizes to stay competitive, even those with smaller budgets and teams\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eImprove customer experience\u003c/strong\u003e: AI tools like chatbots can provide fast and personalized responses to customers, helping them solve minor issues on the spot. Support teams can then focus their energy on more complex issues.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eMake faster decisions\u003c/strong\u003e: AI can quickly process large amounts of data that teams can use to draw meaningful conclusions and adapt strategies as needed \u003c/li\u003e\u003c/ul\u003e\u003ch2\u003e12 Ways to Use AI in Marketing\u003c/h2\u003e\u003cp\u003eBelow are 12 ways to use AI for marketing, along with examples of \u003ca href=\"https://www.semrush.com/blog/ai-marketing-software/\" style=\"text-decoration:none\"\u003eAI marketing software\u003c/a\u003e to get the job done.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eWe’re going to list some useful tools and apps below, many of which you can try out for yourself with a \u003ca href=\"https://www.semrush.com/signup/\"\u003efree Semrush account\u003c/a\u003e. Sign up today (no credit card required) to follow along.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003e1. Write Optimized Blog Posts\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/what-is-seo/\" style=\"text-decoration:none\"\u003eSearch engine optimization\u003c/a\u003e (SEO) involves using strategies to help you rank higher in search engines like Google. And one way to potentially rank higher is by writing optimized blog posts. \u003c/p\u003e\u003cp\u003eBut this takes a lot of time and resources. Making it a prime use case for artificial intelligence.\u003c/p\u003e\u003cp\u003eAI tools like \u003ca href=\"https://www.semrush.com/apps/contentshake/\" style=\"text-decoration:none\"\u003eContentShake AI\u003c/a\u003e help teams find keywords, write, and optimize blog content. So it has a chance of ranking high, even without deep SEO expertise.\u003c/p\u003e\u003cp\u003eHere’s how to do it:\u003c/p\u003e\u003cp\u003eOpen ContentShake AI and enter a few words to describe your business. Then click “\u003cstrong\u003eContinue\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5e/06/5e06567915beb4c0d449995ba4309637/43496fc60b0fe940376be31dce03fc38/AD_4nXfzUaavpZPSgILpLbgVZ0tSPEYaYlg-03vXYX7NcxxwUm6OsxzIGE8gTTRb-Y8giOWgdEPmXWVycIJC7q2LVOVcAv8HWDaN_uz2D4-NrPBVIF6GgwoB3xItlOx_mWLeXciWrihG3bONZQHFYUmZwyIuZopK.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='ContentShake AI setup with the input box to describe the business highlighted and \"Continue\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/26/fc/26fc13a6ea505f6e383ee809cdacfdcb/2c64d09bf5f209bc3d163d91ada642f2/original.jpeg\" height=\"1238\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/26/fc/26fc13a6ea505f6e383ee809cdacfdcb/2c64d09bf5f209bc3d163d91ada642f2/AD_4nXfzUaavpZPSgILpLbgVZ0tSPEYaYlg-03vXYX7NcxxwUm6OsxzIGE8gTTRb-Y8giOWgdEPmXWVycIJC7q2LVOVcAv8HWDaN_uz2D4-NrPBVIF6GgwoB3xItlOx_mWLeXciWrihG3bONZQHFYUmZwyIuZopK.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will come up with different blog post ideas for you. It also gives you information for each article. Like its \u003ca href=\"https://www.semrush.com/blog/keyword-intent/\" style=\"text-decoration:none\"\u003eintent\u003c/a\u003e (the reason someone searches that keyword). And the topic’s “Efficiency.” Which is based on the topic’s search volume and ranking difficulty.\u003c/p\u003e\u003cp\u003eAfter choosing a topic, click “\u003cstrong\u003eGenerate article\u003c/strong\u003e.” \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/21/2e/212ece228342d2c7fed35fe6213868f6/369450622676f7a0a0e0c04775fccc24/AD_4nXdSN04lC6WT1JBxLezutb5YJKmcpO8qs_mX-ZZx6IcNZcVBM-3_zG8bAeBL_kcLRXqIv8cvavol63Cr71kSdK-c5Bc4s65_FlWcnRBVQlWk-Ax_Rt99nFFlQLvDytTq42NzlIPVkCUhy7gZeZtPILvRBIfc.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='ContentShake AI home with intent and efficiency highlighted on the left and \"Generate article\" next to one of the content ideas clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/c3/0d/c30dd74926e93d17c51c12eeadc8a00d/749b938513bb73e5c09835af4d380f18/original.jpeg\" height=\"827\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c3/0d/c30dd74926e93d17c51c12eeadc8a00d/749b938513bb73e5c09835af4d380f18/AD_4nXdSN04lC6WT1JBxLezutb5YJKmcpO8qs_mX-ZZx6IcNZcVBM-3_zG8bAeBL_kcLRXqIv8cvavol63Cr71kSdK-c5Bc4s65_FlWcnRBVQlWk-Ax_Rt99nFFlQLvDytTq42NzlIPVkCUhy7gZeZtPILvRBIfc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eCustomize the information on the next page. Such as the audience’s location, article title, and word count. \u003c/p\u003e\u003cp\u003eClick “\u003cstrong\u003eShow advanced settings\u003c/strong\u003e” to adjust the article’s tone and readability level. When you’re ready, click “\u003cstrong\u003eCreate article\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/6c/34/6c341e8e2514fded8e441dba6324b8c3/6b6d3c7e7b52667258d0f68e32e22bb1/AD_4nXdNakJLqLgcORd6omSs0UwGHeQgM2tAZCG2sKeH7r16h5FVtNQ8QcSvZdQeLTpwAHsHQiRPXAbhHTEF2UI6ecLljWk0OL-C6Eyd74rdWYHSKJ8RkfLmORcjCgldHvfdX0PG5bxXTqzsCxbIVm8abZWxO-Vf.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"\u0026quot;Create an article\u0026quot; window on ContentShake AI with options to customize an article's title, word count, audience, brand voice, tone, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/4c/6d/4c6da792bdd2eef0e6544bb667675622/eb052324c82a42792b40df6334e61a38/original.jpeg\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4c/6d/4c6da792bdd2eef0e6544bb667675622/eb052324c82a42792b40df6334e61a38/AD_4nXdNakJLqLgcORd6omSs0UwGHeQgM2tAZCG2sKeH7r16h5FVtNQ8QcSvZdQeLTpwAHsHQiRPXAbhHTEF2UI6ecLljWk0OL-C6Eyd74rdWYHSKJ8RkfLmORcjCgldHvfdX0PG5bxXTqzsCxbIVm8abZWxO-Vf.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will spend several minutes drafting an article for you. And it’ll give you a score. Improve the score—which might help it rank higher—by clicking “\u003cstrong\u003eGo to editor\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/29/72/2972ce6c51d0d6ddbf0780797808772d/d9eb4b20741e706528614257dd274afd/AD_4nXc9fQOqO9hYoiZ10yJyxtGayfFZGeQEvaBzfxuPi6gEKLcIOKU1zOM2w8O3OHBSoYbfpfQx1CnbUouSwynxyCYM7joZuBElh_TSzIbPG_6tqQKcFIuWqCDSAJE9c-KIZq2P0ejSrrXVraVNgRfsDUkTZwjc.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Article generated on ContentShake AI with the overall article score and the \"Customize article\" sections highlighted.' data-original=\"https://static.semrush.com/blog/uploads/media/5b/2a/5b2a366b4bc836097a9268f2f759c75a/c19bb14044fcf79e2a11a5df7e7c4cc3/original.jpeg\" height=\"714\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5b/2a/5b2a366b4bc836097a9268f2f759c75a/c19bb14044fcf79e2a11a5df7e7c4cc3/AD_4nXc9fQOqO9hYoiZ10yJyxtGayfFZGeQEvaBzfxuPi6gEKLcIOKU1zOM2w8O3OHBSoYbfpfQx1CnbUouSwynxyCYM7joZuBElh_TSzIbPG_6tqQKcFIuWqCDSAJE9c-KIZq2P0ejSrrXVraVNgRfsDUkTZwjc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAlong the right-hand side menu click “\u003cstrong\u003eImprovements\u003c/strong\u003e.” Here, you’ll see what you can improve in terms of SEO, readability, and tone.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/88/ab/88abcb95f2956aad8034f25819a325a9/f9de014a3ac3081160f521344fb663d6/AD_4nXc4nxh5q_9cw295K61tpsIqZ-UM-Ok4W_CkYa6yPmLi5u1PQmPgzc8zHuzo9wBB4clcW4_xUVro0IPmpBKHpm9945wYZkWIqxKnhbseDrk88vqVFi8wKQMaS4Qzeh7bnx55Yn49N0nU6kJ_BRHf0ot-zraZ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Article Improvements\" on ContentShake AI with a list of SEO, readability, and tone suggestions to improve the article.' data-original=\"https://static.semrush.com/blog/uploads/media/b5/72/b572fe1115adb6b3f3be792c167e4b5a/95406c9cc5c6f1a03e881c96560d63fe/original.jpeg\" height=\"1272\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b5/72/b572fe1115adb6b3f3be792c167e4b5a/95406c9cc5c6f1a03e881c96560d63fe/AD_4nXc4nxh5q_9cw295K61tpsIqZ-UM-Ok4W_CkYa6yPmLi5u1PQmPgzc8zHuzo9wBB4clcW4_xUVro0IPmpBKHpm9945wYZkWIqxKnhbseDrk88vqVFi8wKQMaS4Qzeh7bnx55Yn49N0nU6kJ_BRHf0ot-zraZ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eGo through and apply each improvement to give your article the best chance of ranking high. This is also where you can add your own expertise and experience, and double check the content for accuracy before publishing. \u003c/p\u003e\u003cp\u003ePublish your article directly within the tool by clicking “\u003cstrong\u003ePublish\u003c/strong\u003e” and then connecting your site to WordPress. Or send it to Google Docs or share it with your team.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/67/ba/67ba116e2d840e7b45046969804602be/1adda26cb38c608ef881d4907f5835f0/AD_4nXcH6peIFpdRetbwpXMW4h3H-ajfO9N2aLYAmskLHmL4b3ciw1tbNeZLxYA2rzocUJL4SFVvrmToK9yFXBlmmYsCT1gYbfxDstHsyQUwztd_2abUxZ6ONMGRBo_wmDFymf9u6LNz5sOR4GDB36RTlPZzF-g.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='An article generated on ContentShake AI with the \"Publish\" button in the top-right corner clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/d6/cf/d6cf5aa110775395994e005297a241e0/7fd7e2c2d1ecfbd1690ca9ea032a996a/original.jpeg\" height=\"557\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d6/cf/d6cf5aa110775395994e005297a241e0/7fd7e2c2d1ecfbd1690ca9ea032a996a/AD_4nXcH6peIFpdRetbwpXMW4h3H-ajfO9N2aLYAmskLHmL4b3ciw1tbNeZLxYA2rzocUJL4SFVvrmToK9yFXBlmmYsCT1gYbfxDstHsyQUwztd_2abUxZ6ONMGRBo_wmDFymf9u6LNz5sOR4GDB36RTlPZzF-g.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: Discover even more ways to incorporate \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/ai-content-marketing/\" style=\"text-decoration:none\"\u003e\u003cem\u003eAI in content marketing\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e2. Generate Marketing Strategies\u003c/h3\u003e\u003cp\u003eMarketers can use AI to automatically draft up strategies that strengthen their \u003ca href=\"https://www.semrush.com/blog/marketing-funnel/\" style=\"text-decoration:none\"\u003emarketing funnels\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eFor example, say your team excels at driving awareness. But you struggle with converting readers into customers.\u003c/p\u003e\u003cp\u003eThe \u003ca href=\"https://www.semrush.com/apps/ai-marketing-strategy/\" style=\"text-decoration:none\"\u003eAI Marketing Strategy\u003c/a\u003e app will develop funnel-specific strategies you can use to improve specific areas of your funnel. (The app also develops full funnel strategies for teams that don’t have marketing funnels in place, too.)\u003c/p\u003e\u003cp\u003eHere’s how:\u003c/p\u003e\u003cp\u003eAfter installing the app, follow the onboarding process. It’ll ask you questions about your business, audience, and goals to develop the most accurate marketing plan possible. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/9b/06/9b068d52378038d3eabb42eeef0fc290/e2b0a229702963e1cc0a6216f15e10fb/AD_4nXfLUcGpppOXv7oNQbRXHN7-A63qiNHkXwJ5etT3YtixogwDwHsV3mxUXiGoFRYZYme90XiFTjpNpLbndpLll3D1gLRDeeT1AZi8YmKssjX3pgNd9ig86EjDFU_I8pijAsSZ1jqH3zveeYpDb_RScaVFYNhk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Onboarding screen on AI Marketing Strategy with questions about your business, audience, and goals to generate a custom marketing plan.\" data-original=\"https://static.semrush.com/blog/uploads/media/b0/79/b079ca860b1158888fa72e11f78b9634/5582462d1965ef55e856274c3d87b0e7/original.jpeg\" height=\"1054\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b0/79/b079ca860b1158888fa72e11f78b9634/5582462d1965ef55e856274c3d87b0e7/AD_4nXfLUcGpppOXv7oNQbRXHN7-A63qiNHkXwJ5etT3YtixogwDwHsV3mxUXiGoFRYZYme90XiFTjpNpLbndpLll3D1gLRDeeT1AZi8YmKssjX3pgNd9ig86EjDFU_I8pijAsSZ1jqH3zveeYpDb_RScaVFYNhk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter you finish the onboarding process, the app will suggest a marketing funnel with tactics for each stage. \u003c/p\u003e\u003cp\u003ePay attention to the area of the funnel you’d like to optimize. Click the “\u003cstrong\u003e+\u003c/strong\u003e” button to get the AI to come up with even more tactics for that specific stage. Then, click a specific tactic to open it for more info.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/a9/35/a935903faf5577046d2a8ca2083c9dc3/1a3839ecd83572d61544f09678c1798d/AD_4nXd-upbfnTlFsVE3DK_--wRDe-0WBlf_42XGDzxK29eB3PJcQ2JIsYhnosiGuF5kuUvAxtcGeZwPJV2WQEJxX4rp8VtvOlg3DOrM2xfnrre68LQ7ozORgsyFnPLBoOsRQp3TRX82SnWmgWve-bk3RD5iUe_v.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='AI Marketing Strategy dashboard with the \"+\" sign clicked and a specific tactic selected in the Conversion stage of the funnel.' data-original=\"https://static.semrush.com/blog/uploads/media/70/29/70297e1d968fdb7168804a9d32605fa1/bc0324e4052a5b8c4c34b99a6cc34639/original.jpeg\" height=\"696\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/70/29/70297e1d968fdb7168804a9d32605fa1/bc0324e4052a5b8c4c34b99a6cc34639/AD_4nXd-upbfnTlFsVE3DK_--wRDe-0WBlf_42XGDzxK29eB3PJcQ2JIsYhnosiGuF5kuUvAxtcGeZwPJV2WQEJxX4rp8VtvOlg3DOrM2xfnrre68LQ7ozORgsyFnPLBoOsRQp3TRX82SnWmgWve-bk3RD5iUe_v.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eEach tactic has guiding tips so your team knows what they need to do. \u003c/p\u003e\u003cp\u003eFor example, the tactic below has AI prompts to help you quickly complete each activity.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/de/08/de08e95071b282129cbbd864384e5e94/10225994b36807124a2833bb79d34e03/AD_4nXe6Av6f5kDHKOBXFQSPqHIc0Uruj0NQXwPGBCGdi_WAss5Gq--AIJDW3jaJF2hCr4qWPT9VgF2biy1efpmNyLSHX4jGMIhGF66goo8D_m7DoYupaozPNvkaPd4P0_BraojOPkMTCg2t98iZgQLRLJ7OjHHH.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A list of marketing activities with AI prompts to help you complete each activity on AI Marketing Strategy.\" data-original=\"https://static.semrush.com/blog/uploads/media/47/47/4747128dd49cf88cb12644872528e0cc/b99523b38577c044e3bf17d5382879b4/original.jpeg\" height=\"1361\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/47/47/4747128dd49cf88cb12644872528e0cc/b99523b38577c044e3bf17d5382879b4/AD_4nXe6Av6f5kDHKOBXFQSPqHIc0Uruj0NQXwPGBCGdi_WAss5Gq--AIJDW3jaJF2hCr4qWPT9VgF2biy1efpmNyLSHX4jGMIhGF66goo8D_m7DoYupaozPNvkaPd4P0_BraojOPkMTCg2t98iZgQLRLJ7OjHHH.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe app also has a graphics generator, content generator, and an integration to ChatGPT. So you can strategize \u003cstrong\u003eand\u003c/strong\u003e create content in one central place.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/\" show_input=\"false\" header=\"Leverage Useful AI Tools and Apps\" text=\"with a Free Semrush Account\" button_text=\"Sign Up Now\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003e3. Solve Customer Issues\u003c/h3\u003e\u003cp\u003eAccording to research by \u003ca href=\"https://www.forrester.com/blogs/whats-the-roi-of-cx-transformation/\" style=\"text-decoration:none\"\u003eForrester\u003c/a\u003e, customers are 2.4x more likely to stay when companies solve their problems quickly.\u003c/p\u003e\u003cp\u003eAnd teams can use AI to offer an immediate response for basic questions. Which lets users resolve issues faster. \u003c/p\u003e\u003cp\u003ePlus, it frees up support agents for situations where bots can’t help.\u003c/p\u003e\u003cp\u003eHere’s an example of the Semrush chatbot answering a question and guiding the user to the most suitable tools:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ee/e5/eee5497f3937b51563a718d1e1dc3c92/2ee8137187a1a02014ce2051f34c31b2/AD_4nXcaj3WBImy01uLhiXEseFThY8AumjXVIFNf4-uAgA77rVTlemcBHKJVy27dNnEg-AVUDyjqlQicflTMNkHy1UkZV0B8_2wYsVAk6prxjGOf6eb4Z7cBqdjDltzxxc5UP3KDPEbGfgQNkf9g7uAExNaeYas.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Semrush chatbot answering a question and guiding a user to the most suitable tools based on their query.\" data-original=\"https://static.semrush.com/blog/uploads/media/c2/70/c270ea95e64d6659dac5742462d0801f/8a0b5f5292d49f14f52d2a3017632c99/original.jpeg\" height=\"750\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c2/70/c270ea95e64d6659dac5742462d0801f/8a0b5f5292d49f14f52d2a3017632c99/AD_4nXcaj3WBImy01uLhiXEseFThY8AumjXVIFNf4-uAgA77rVTlemcBHKJVy27dNnEg-AVUDyjqlQicflTMNkHy1UkZV0B8_2wYsVAk6prxjGOf6eb4Z7cBqdjDltzxxc5UP3KDPEbGfgQNkf9g7uAExNaeYas.jpeg\" width=\"660\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTools like \u003ca href=\"https://sendbird.com/products/ai-chatbot\" style=\"text-decoration:none\"\u003eSendbird\u003c/a\u003e offer AI support chatbots that you can customize and add to your site.\u003c/p\u003e\u003cp\u003eAI support systems can also act as search engines for agents. \u003c/p\u003e\u003cp\u003eFor example, \u003ca href=\"https://www.getguru.com/solutions/customer-support\" style=\"text-decoration:none\"\u003eGuru\u003c/a\u003e is a tool that combines data from places like your knowledge base and company intranet to help agents find the resources they need to solve customer issues faster. \u003c/p\u003e\u003ch3\u003e4. Analyze Web Analytics\u003c/h3\u003e\u003cp\u003eWeb analytics (from places like \u003ca href=\"https://www.semrush.com/blog/google-analytics/\" style=\"text-decoration:none\"\u003eGoogle Analytics\u003c/a\u003e) provide marketing teams with useful insights. So they know what they’re doing right and which areas may need more attention.\u003c/p\u003e\u003cp\u003eSome AI tools can automatically review your analytics and give you detailed recommendations. Letting you spend less time crunching numbers and more time executing big ideas.\u003c/p\u003e\u003cp\u003eFor example, your team may want to analyze a low-converting landing page to understand why it doesn’t drive sales. Doing this for one page might be manageable.\u003c/p\u003e\u003cp\u003eBut at scale? That’s where AI can help.\u003c/p\u003e\u003cp\u003eOne tool that takes your web analytics and extracts meaningful insights is \u003ca href=\"https://www.semrush.com/apps/ai-narratives-for-ga4/\" style=\"text-decoration:none\"\u003eAI Narratives for GA4\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eThe app uses artificial intelligence to analyze metrics from Google Analytics and give you easy-to-digest, personalized summaries of your data. Along with recommendations to help you make the most of each summary.\u003c/p\u003e\u003cp\u003eTo get started, open the app and follow the prompts to connect your site’s GA4 account. After connecting your account, the app will ask you for your objectives and priorities.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b1/73/b173b4d5ce85082fe2abe3371eb1669b/f7d9cfcb5961071735814f3be3cd47ea/AD_4nXfXyNPIFejjx8l8hhce6DEcgPXyonYcGreZaM5PdHU9vHpSh2Bxi4lIq6efT47XbUR1Jou3Z2sa7lbUVwMpfO-iA-wDp9oULN4MJhcu6XH07lEWrGPOaPXcmDSixmgTFYtEbFwZu341YFgU0Hrsuucs3bhQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Your priorities\" window on AI Narratives for GA4 with a list of primary and secondary metrics to select from.' data-original=\"https://static.semrush.com/blog/uploads/media/a4/fa/a4fa9ee190660831e7b3b25c86b63640/29d58f18ebd7f98ccd7e157f5af0061f/original.png\" height=\"778\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a4/fa/a4fa9ee190660831e7b3b25c86b63640/29d58f18ebd7f98ccd7e157f5af0061f/AD_4nXfXyNPIFejjx8l8hhce6DEcgPXyonYcGreZaM5PdHU9vHpSh2Bxi4lIq6efT47XbUR1Jou3Z2sa7lbUVwMpfO-iA-wDp9oULN4MJhcu6XH07lEWrGPOaPXcmDSixmgTFYtEbFwZu341YFgU0Hrsuucs3bhQ.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter finalizing the setup, the app will start generating useful narratives that you can use to prioritize tasks and inform your strategy.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/6a/93/6a93e4a9cfd4253639f6877fe16d6a0d/8fe45e210789641e8b77c5c833c11cf2/AD_4nXemaioj0YcpukM2DLoW2HDpMHJ0wy6dmj9Lqkc3YlsulzYqfuXf9-nDF-WA-kTG27NZ4k-nuUyN_4nfKP7rk9hoabThN8AaGw2UDFEct9ZQf1f9QMCY70DAByBCpxw9z8I6NDVD8DLbmwq8TVOBeSAD-jEf.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"AI Narratives for GA4 dashboard showing performance data for a website in different cities and on different dates.\" data-original=\"https://static.semrush.com/blog/uploads/media/6d/32/6d32be27155f82c6102ad52c1ff959e0/7740c7b0ea778d3fb63fec619030c0bd/original.jpeg\" height=\"1148\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6d/32/6d32be27155f82c6102ad52c1ff959e0/7740c7b0ea778d3fb63fec619030c0bd/AD_4nXemaioj0YcpukM2DLoW2HDpMHJ0wy6dmj9Lqkc3YlsulzYqfuXf9-nDF-WA-kTG27NZ4k-nuUyN_4nfKP7rk9hoabThN8AaGw2UDFEct9ZQf1f9QMCY70DAByBCpxw9z8I6NDVD8DLbmwq8TVOBeSAD-jEf.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFor example, this data can alert you to any unusual changes in your site’s performance, like a sudden drop in average session time. This way, you can quickly investigate affected pages, identify the cause, and resolve issues before they become big problems.\u003c/p\u003e\u003ch3\u003e5. Repurpose Your Content\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/repurposing-content/\" style=\"text-decoration:none\"\u003eRepurposing content\u003c/a\u003e is when you reuse and adapt content for other platforms. This process can save you time while boosting the potential reach of each piece of content.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b0/25/b02506ef123c7376c1507891c269429c/4571eb94fc45a6203ce1788b9d4c04fe/AD_4nXc-eVCJTCATfQnUUPlqisrcD2xemIWFBRKAWOU6xv-0htVagv56V9cLEPSLcy39D9D66Yq4cghFiU4tmkuS2WRA5g_zPtwmgYicaMaT4mrH-9LMcC2YuOGjnI7HWkP6bcwmhHecjnUSgI1sseLgNuL-hacL.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"The process of repurposing a YouTube video into a blog post, a LinkedIn post and an email newsletter.\" data-original=\"https://static.semrush.com/blog/uploads/media/e6/67/e667cd8773299658de81f84470c86ac4/9b924d062dbcf26de21eb065f5dd03c6/original.png\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e6/67/e667cd8773299658de81f84470c86ac4/9b924d062dbcf26de21eb065f5dd03c6/AD_4nXc-eVCJTCATfQnUUPlqisrcD2xemIWFBRKAWOU6xv-0htVagv56V9cLEPSLcy39D9D66Yq4cghFiU4tmkuS2WRA5g_zPtwmgYicaMaT4mrH-9LMcC2YuOGjnI7HWkP6bcwmhHecjnUSgI1sseLgNuL-hacL.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can repurpose almost any piece of content, like turning:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eLong-form videos into shorter TikToks, Reels, and Shorts\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eComplex guides into shareable infographics\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eBlog posts into YouTube videos\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAn AI tool that helps you turn text-based content into videos is the \u003ca href=\"https://www.semrush.com/apps/ai-video-marketing-automator/\" style=\"text-decoration:none\"\u003eAI Video Marketing Automator\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eTry it by opening the app and clicking “\u003cstrong\u003eURL to Video\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ff/42/ff42337bdb61f61af34a541f5b81dced/0d3d475de544a961753ebe8cbb5e1503/AD_4nXeAEHiJr0dnn7w4yF5YcF7Kj1drszbzssoG9ZOijuJZip8hoGirG5F21HHwY9ScAUucuGsR_VWZJAOeIM3yamwIRTVhFobGeWpgf-ZWKUzMc6OiAY147hiFZH05vDA45f_eDhIH8o_tlAm_D6fK1p4RGWXS.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"URL to Video\" clicked on AI Video Marketing Automator.' data-original=\"https://static.semrush.com/blog/uploads/media/d5/11/d511a1ea61ad9d35e46fc4d19d00bfe3/9b1c4f441a965a99b9c7b6b91a9c63d8/original.jpeg\" height=\"737\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d5/11/d511a1ea61ad9d35e46fc4d19d00bfe3/9b1c4f441a965a99b9c7b6b91a9c63d8/AD_4nXeAEHiJr0dnn7w4yF5YcF7Kj1drszbzssoG9ZOijuJZip8hoGirG5F21HHwY9ScAUucuGsR_VWZJAOeIM3yamwIRTVhFobGeWpgf-ZWKUzMc6OiAY147hiFZH05vDA45f_eDhIH8o_tlAm_D6fK1p4RGWXS.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFill out the prompt by adding a link to your blog post and setting your video’s criteria. Then click “\u003cstrong\u003eCreate video\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/88/79/88790c1ed94e05722636e47b4f3c717c/966008f102522f5099c7713e30feb572/AD_4nXeDyO1Is6lsVNwhODtHGkQ8DbadDAScWFVvu5GikXcxk-DKpk-v2jWoJhOxk6IZQ4zHB4wK0SR4MVECA12vqDlhJ7ifLrb6hbTXLOI9zlE_zhM8l_ZFUGUDyzYCXITG8ZfgEb3awct3jCJy1UwlFXfi9F0l.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"URL to Video settings on AI Video Marketing Automator with a URL entered and video settings like length, images etc. selected.\" data-original=\"https://static.semrush.com/blog/uploads/media/8d/86/8d86519d027ccb79b925a4a7d94c1847/45e21acff6051d65d3fcecea5c269433/original.jpeg\" height=\"1128\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8d/86/8d86519d027ccb79b925a4a7d94c1847/45e21acff6051d65d3fcecea5c269433/AD_4nXeDyO1Is6lsVNwhODtHGkQ8DbadDAScWFVvu5GikXcxk-DKpk-v2jWoJhOxk6IZQ4zHB4wK0SR4MVECA12vqDlhJ7ifLrb6hbTXLOI9zlE_zhM8l_ZFUGUDyzYCXITG8ZfgEb3awct3jCJy1UwlFXfi9F0l.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will take a few moments to draft your video. Once it’s complete, adjust the video by changing elements like the voice, content, media, and more.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/45/0e/450ed0d8157191a131f0dbc488833761/583079e3f5df4d5c6b537210439dabd0/AD_4nXc3GQrQ2s8mhe5qEx9_GUoavhF6Qlh7sQIohT8aVhuCziHhPe2LArtDUDLY_1WSAGoJhgf6Ygs9dJDu-JqMHmz7LRe-gAtNK03g2nYeOEeZJGtlopBRlv-3LuBnk7rmX7yZNGAzgGbwhvgw5xK9LL3_T7eS.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"AI Video Marketing Automator dashboard with options to edit elements like voice, style, music, media, and subtitles on the left.\" data-original=\"https://static.semrush.com/blog/uploads/media/25/bf/25bf176f63720e820de0bed0ad693f90/a40ce50e75837922800d1c0332e4fa31/original.jpeg\" height=\"770\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/25/bf/25bf176f63720e820de0bed0ad693f90/a40ce50e75837922800d1c0332e4fa31/AD_4nXc3GQrQ2s8mhe5qEx9_GUoavhF6Qlh7sQIohT8aVhuCziHhPe2LArtDUDLY_1WSAGoJhgf6Ygs9dJDu-JqMHmz7LRe-gAtNK03g2nYeOEeZJGtlopBRlv-3LuBnk7rmX7yZNGAzgGbwhvgw5xK9LL3_T7eS.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e6. Create Ad Copy and Creatives\u003c/h3\u003e\u003cp\u003eAI can help you draft up more ads in less time. So you can test different ads and find winning angles faster.\u003c/p\u003e\u003cp\u003eAnd with \u003ca href=\"https://adcreative.ai\" style=\"text-decoration:none\"\u003eAdCreative.ai\u003c/a\u003e, you can automatically create ad text and creatives. It’s integrated with AdLLM Spark—a tool that outperforms other generative AIs, like ChatGPT—to create conversion-worthy ads in minutes.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/3f/3c/3f3c0d16eabd7c2ffde8d19c1c80cd79/53395bed34476a817d7d37c7005761a6/AD_4nXe4HbolpmAnp3wHnT0uP3-Do7RTEoFU-SrHnDnfplvWGKgAewZyRiMKQbZar_h3uUFaG3Bml7s91gGo1jV_4CyHwAD5lTm3RZBSW-yn5OTZOgoo6jUOFVtXSz5brw-kHkDczc3ZGPie3FiEi0XtgPb-zBv4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Real world ad performance graph showing how AdLLM Spark outperforms other generative AIs like ChatGPT and Gemini to create ads.\" data-original=\"https://static.semrush.com/blog/uploads/media/d2/04/d20405cce3cc9726a8f0e661020ceedd/a8d82303bffa5ef0211b2c340a613f6f/original.png\" height=\"596\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d2/04/d20405cce3cc9726a8f0e661020ceedd/a8d82303bffa5ef0211b2c340a613f6f/AD_4nXe4HbolpmAnp3wHnT0uP3-Do7RTEoFU-SrHnDnfplvWGKgAewZyRiMKQbZar_h3uUFaG3Bml7s91gGo1jV_4CyHwAD5lTm3RZBSW-yn5OTZOgoo6jUOFVtXSz5brw-kHkDczc3ZGPie3FiEi0XtgPb-zBv4.png\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOpen the app and set up your brand. (If you get stuck, follow \u003ca href=\"https://www.semrush.com/kb/1424-adcreative-ai\" style=\"text-decoration:none\"\u003ethese instructions\u003c/a\u003e.)\u003c/p\u003e\u003cp\u003eThen click “\u003cstrong\u003eCreate a Project\u003c/strong\u003e” and select what you’d like to create. Let’s select “\u003cstrong\u003eAd Texts\u003c/strong\u003e” for this example.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b2/ab/b2ab8050166333a8e65d21d937f9f9da/6d7b77b425e961544d899464088ae896/AD_4nXeKxPLjBUyNB-A6g9J1t1voAruzuRIou5jJsQOromqJnyTIYGxLi2CUtb9deXWPjFdEigGfeQsAScSEZrKyDnUO11gTXbxyM4Niy1wmpOqGTXRZjeTgnPN3uj4HEmE5CQE6KChCHEqD1Kxr_3X308WyycAK.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Ad Texts\" selected on AI-Generated Asset Selection page on AdCreative.ai.' data-original=\"https://static.semrush.com/blog/uploads/media/8d/cf/8dcf375697af213b042ab3af4a81d8b6/c700d99bc0e954bf65f00561b070b29b/original.jpeg\" height=\"861\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8d/cf/8dcf375697af213b042ab3af4a81d8b6/c700d99bc0e954bf65f00561b070b29b/AD_4nXeKxPLjBUyNB-A6g9J1t1voAruzuRIou5jJsQOromqJnyTIYGxLi2CUtb9deXWPjFdEigGfeQsAScSEZrKyDnUO11gTXbxyM4Niy1wmpOqGTXRZjeTgnPN3uj4HEmE5CQE6KChCHEqD1Kxr_3X308WyycAK.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAdd your website on the next page and the app will auto-populate the fields. Adjust them if necessary and click “\u003cstrong\u003eGenerate Texts\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/f1/62/f16293cb3bc771b5108dd504a15e255b/3c7840aa9d23c2230251fbf0d0ff22cc/AD_4nXdo9ADYk9etFcFvxO-aqnOtaoIUbM3uFDtn1VnK_KQvgE7-jJX-TxKVMnr7WQK8qAVXYiTJLWsVOtqr_YHagMULQ2EYe2l1LsYIAagnc-OFmTitpoAJpBr5cd87namlzv_5W3nHnYl7vEgDnljZzBH_69KA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Website, product, and audience settings configured on AdCreative.ai to generate text ads.\" data-original=\"https://static.semrush.com/blog/uploads/media/16/39/163920045606e8a0ea3d58735580600e/9194e02058a9078e20535c8b7b7518dd/original.jpeg\" height=\"1045\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/16/39/163920045606e8a0ea3d58735580600e/9194e02058a9078e20535c8b7b7518dd/AD_4nXdo9ADYk9etFcFvxO-aqnOtaoIUbM3uFDtn1VnK_KQvgE7-jJX-TxKVMnr7WQK8qAVXYiTJLWsVOtqr_YHagMULQ2EYe2l1LsYIAagnc-OFmTitpoAJpBr5cd87namlzv_5W3nHnYl7vEgDnljZzBH_69KA.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe app will create ad copy, and in the next steps, you can tweak the copy and upload your own media. \u003c/p\u003e\u003cp\u003eFinally, AdCreative.ai will give you ads with conversion scores. These scores let you easily identify the ones most most likely to perform well. So you can feel confident that your ad budget will be well spent.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/9b/7f/9b7f113d1fd55356f26a0036bf6f4cba/c982b9932f007a6c0c6885caa4311b4c/AD_4nXc5FrD4v75k4IzF3NJ7meq90amdFSc6O3Q0cs5Jzq8tKDDZmemDwVmgC41rNfE47k0kZ0zEq5PQiXcTj6pYv8cC1Rl23R1vwrosQxAbMJ_Gs_tITUis-oNu0MPV6yeW_MEhpbJXgMNxW7RjroaQL1OEAz8.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Texts ads generated on AdCreative.ai with a conversion score and options to edit the copy for each ad.\" data-original=\"https://static.semrush.com/blog/uploads/media/a8/db/a8dbd0a4f0605994a956e56e861d2e4e/8f51ff9c63a8b4c953db27336968a8a7/original.jpeg\" height=\"898\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/a8/db/a8dbd0a4f0605994a956e56e861d2e4e/8f51ff9c63a8b4c953db27336968a8a7/AD_4nXc5FrD4v75k4IzF3NJ7meq90amdFSc6O3Q0cs5Jzq8tKDDZmemDwVmgC41rNfE47k0kZ0zEq5PQiXcTj6pYv8cC1Rl23R1vwrosQxAbMJ_Gs_tITUis-oNu0MPV6yeW_MEhpbJXgMNxW7RjroaQL1OEAz8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: Discover more ways to use \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/ai-copywriting/\" style=\"text-decoration:none\"\u003e\u003cem\u003eAI for copywriting\u003c/em\u003e\u003c/a\u003e\u003cem\u003e and \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/ai-advertising/\" style=\"text-decoration:none\"\u003e\u003cem\u003eAI for advertising\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e7. Write Social Media Content\u003c/h3\u003e\u003cp\u003eAI tools make it easier to create content so you can scale your efforts and stay active across all the platforms your audience uses.\u003c/p\u003e\u003cp\u003eOne such tool is the \u003ca href=\"https://www.semrush.com/app/ai-social-content-generator/\" style=\"text-decoration:none\"\u003eAI Social Content Generator\u003c/a\u003e app. It uses AI to create content tailored to your brand.\u003c/p\u003e\u003cp\u003eSimply open the app, enter your website, and click “\u003cstrong\u003eProceed\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/f0/e8/f0e8caf6931f75dc889e82a85b66231e/209f968bebf28d162d45aec986d2a096/AD_4nXfMkPhtqFsCqoBBVjmvzFQickPWzoCcQ7kfDYANwaDuGJh4dGpDbFiDPteBv_dRhRi1oih7ElXyzKGw7p6GuxYIJ9D0ZVbLJ_DVXLPNPo6dFquvXtGr4NtQph6rP5mt-daDAFLoluTEPxjhSLgSdpMnLpSZ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='AI Social Content Generator setup page with a URL entered and \"Proceed\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/c2/a0/c2a0ad8631c7d992641cc4f36655ba94/f0507b96af7a0f6754aa57e2a73e47f1/original.jpeg\" height=\"392\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c2/a0/c2a0ad8631c7d992641cc4f36655ba94/f0507b96af7a0f6754aa57e2a73e47f1/AD_4nXfMkPhtqFsCqoBBVjmvzFQickPWzoCcQ7kfDYANwaDuGJh4dGpDbFiDPteBv_dRhRi1oih7ElXyzKGw7p6GuxYIJ9D0ZVbLJ_DVXLPNPo6dFquvXtGr4NtQph6rP5mt-daDAFLoluTEPxjhSLgSdpMnLpSZ.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eGo through the prompts for the “Business Details” page and the “Brand Details” page. (The tool will auto-populate these pages for you. Leave the details as is, or adjust if necessary.)\u003c/p\u003e\u003cp\u003eWhen you’re done, you’ll land on a custom content library page with different types of posts created by the AI. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/9a/e8/9ae89891eb92207c51b1c7a739a0d8ca/e2426a3f4169d16e5916728235a482c5/AD_4nXfx8_CPXYMUNp-CUe52pWz8Ym9cxFuzE1Y89K-baNZ_EcEAzWopRozyTLeQ4vlNaRba3eBHqDC8eTqVIpRkcYNtzbHfWAxir53-l_Z56Q7VZDpcU5-dEAVk09U0dHWmHeYOP1KmGu7dgcE51ZOhihxo5WMx.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Content Library on AI Social Content Generator showing all the different posts created by AI.\" data-original=\"https://static.semrush.com/blog/uploads/media/34/fc/34fca08d6027f49be8b01436259af771/2a00869eca446430267c873b26bcdf66/original.jpeg\" height=\"913\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/34/fc/34fca08d6027f49be8b01436259af771/2a00869eca446430267c873b26bcdf66/AD_4nXfx8_CPXYMUNp-CUe52pWz8Ym9cxFuzE1Y89K-baNZ_EcEAzWopRozyTLeQ4vlNaRba3eBHqDC8eTqVIpRkcYNtzbHfWAxir53-l_Z56Q7VZDpcU5-dEAVk09U0dHWmHeYOP1KmGu7dgcE51ZOhihxo5WMx.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also create new content from existing assets (like blog posts or ecommerce products). Letting you instantly repurpose content and expand its reach across a variety of different platforms. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/31/a1/31a1d059758ccb805d760d33fcad4c0f/5b4bfe06e5d096b4637f02f213c48dbe/AD_4nXebcqwOd48IYvlfKVzyJ_BmoSDAau95LFuYRzqvrAiDYM8HFlhh3x2CpokXmzX7pMrq8R52vHkGuPIQZAXfthmDer9qIy4u4lrbt9NKvGkZwweqj80zGoq4WfvjRnUaUTxitHNi6ApeQBolmG97Jyf8_ND1.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Create new post\" window on AI Social Content Generator with options including social media, ad creatives, ecommerce posts and manual posts.' data-original=\"https://static.semrush.com/blog/uploads/media/e7/1b/e71b669a852b4831aff827866f1b39ea/2330f11aa0e5e32437b1dfe983123181/original.jpeg\" height=\"485\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e7/1b/e71b669a852b4831aff827866f1b39ea/2330f11aa0e5e32437b1dfe983123181/AD_4nXebcqwOd48IYvlfKVzyJ_BmoSDAau95LFuYRzqvrAiDYM8HFlhh3x2CpokXmzX7pMrq8R52vHkGuPIQZAXfthmDer9qIy4u4lrbt9NKvGkZwweqj80zGoq4WfvjRnUaUTxitHNi6ApeQBolmG97Jyf8_ND1.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFinally, publish or schedule each post and keep track of everything with the “\u003cstrong\u003eContent Calendar\u003c/strong\u003e” tab.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/7d/0f/7d0f88b284b3e4931fcf8fd6ffcf7c55/e8557836ac68187914b8b088b4ce37f8/AD_4nXdmjPUnql_r_hV539VSafVCmCIYTXkKJZuREDYVPJ5cSWZchNhhFroabwfQTEMSfCHv9bQdXPhAEffeadQ4-dT_LrXNpl0bA7pUVwvXBYB0vLKj5Cfgu9NTubNsYzvlBGRlv7j4TzOqG5tlFk4rlxGDc_h4.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Content Calendar on AI Social Content Generator showing a list of published and scheduled social media posts.\" data-original=\"https://static.semrush.com/blog/uploads/media/d4/f8/d4f86e93e64544244e7c4c6aa49bccaf/dffe9d964bc891b418d751de9a78f8ed/original.jpeg\" height=\"770\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d4/f8/d4f86e93e64544244e7c4c6aa49bccaf/dffe9d964bc891b418d751de9a78f8ed/AD_4nXdmjPUnql_r_hV539VSafVCmCIYTXkKJZuREDYVPJ5cSWZchNhhFroabwfQTEMSfCHv9bQdXPhAEffeadQ4-dT_LrXNpl0bA7pUVwvXBYB0vLKj5Cfgu9NTubNsYzvlBGRlv7j4TzOqG5tlFk4rlxGDc_h4.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: See other ways you can use \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/ai-in-social-media/\" style=\"text-decoration:none\"\u003e\u003cem\u003eAI for social media\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u003c/em\u003e\u003c/p\u003e\u003ch3\u003e8. Analyze Competitor Strategies\u003c/h3\u003e\u003cp\u003eMonitoring competitors helps you stay one step ahead of them. And lets you understand what works for them (so you can do it better). Or what’s not working (so you can avoid it).\u003c/p\u003e\u003cp\u003eKeep tabs on the competition by reviewing their marketing activities with the \u003ca href=\"https://www.semrush.com/apps/ai-social-content-generator/\" style=\"text-decoration:none\"\u003eAI Social Content Generator\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eHead into the app and click “\u003cstrong\u003eCompetitor Analysis\u003c/strong\u003e,” enter your competitors’ social profiles, and click “\u003cstrong\u003eDone\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e0/7d/e07da8f787925324f5fac78291dde5aa/1201a6a016e4df0676ce0964e24f043d/AD_4nXfeoZCIZfcD9qI8Ar-RyhqvuSnsP1fEw-zPVZNKOxtMVF_oKTYXu3nKIYD70lbHltDehUfB-mdXk_ck6L_EuWm-bQpaWWjlf683brzdtZfLc2IjWNxXY91mz0k_-kylZiual097kwqEFvxiNWKV1fBzYRc.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Add Competitors\" window on AI Social Content Generator with competitors selected and \"Done\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/d4/86/d486cddd4b1c3d83d52e13b4a568425d/4b1da65d20481a193e571edf194a0c8f/original.jpeg\" height=\"1014\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d4/86/d486cddd4b1c3d83d52e13b4a568425d/4b1da65d20481a193e571edf194a0c8f/AD_4nXfeoZCIZfcD9qI8Ar-RyhqvuSnsP1fEw-zPVZNKOxtMVF_oKTYXu3nKIYD70lbHltDehUfB-mdXk_ck6L_EuWm-bQpaWWjlf683brzdtZfLc2IjWNxXY91mz0k_-kylZiual097kwqEFvxiNWKV1fBzYRc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll get a report for each competitor that includes:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eTopics and post types with the highest engagement\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eTheir best hashtags\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003ePopular content themes\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAnd more.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/74/84/7484021a42938c941cf83bfaaf3dd277/900c0dc419e1c4568f3118a861a820d5/AD_4nXfBMbQkOiy0KbTIqakDEpLaGg_PuEo6SiuhVQtJjgxtUDyOLe6pW3d4toDTMSY8Wk7KaspGy5U9Unm7abZ20SiB2rUbQRkozQffilOIrQ-ZWBM1rCfPfhjU6uxUkdb_xO4nqG9jrLGDOdsyTTlbvRU2_vGg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Content Themes on AI Social Content Generator showing social media data for a competitor like engagement, likes, share of voice, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/89/61/8961dc2f9193e3b28a25331faa6f1356/b9fdd0576eae603505c9e8e560a53440/original.jpeg\" height=\"900\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/89/61/8961dc2f9193e3b28a25331faa6f1356/b9fdd0576eae603505c9e8e560a53440/AD_4nXfBMbQkOiy0KbTIqakDEpLaGg_PuEo6SiuhVQtJjgxtUDyOLe6pW3d4toDTMSY8Wk7KaspGy5U9Unm7abZ20SiB2rUbQRkozQffilOIrQ-ZWBM1rCfPfhjU6uxUkdb_xO4nqG9jrLGDOdsyTTlbvRU2_vGg.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIdentify which content themes generate the highest engagement. Then use the AI Social Content Generator to create content based on those themes.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/\" show_input=\"false\" header=\"Access 55+ Tools\" text=\"with a Free Semrush Account\" button_text=\"Sign Up Now\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003e9. Perform Market Research\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/market-research-guide/\" style=\"text-decoration:none\"\u003eMarket research\u003c/a\u003e—the process of gathering information on your target market—is the foundation of many marketing activities. \u003c/p\u003e\u003cp\u003eIt helps you build \u003ca href=\"https://www.semrush.com/blog/customer-profile-template/\" style=\"text-decoration:none\"\u003ecustomer profiles\u003c/a\u003e, which are detailed descriptions of your ideal buyer. These can help you understand how to sell your products to your audience more easily.\u003c/p\u003e\u003cp\u003eSome types of market research (like interviews) are best done yourself. In these situations, you’ll want to speak to people and come up with questions on the fly as you listen to their experiences.\u003c/p\u003e\u003cp\u003eBut you can lean on AI to help with other types of market research and learn more about your target audience.\u003c/p\u003e\u003cp\u003eSemrush’s \u003ca href=\"https://www.semrush.com/market-explorer/\" style=\"text-decoration:none\"\u003eMarket Explorer\u003c/a\u003e is a market research tool that uses AI to collect, clean, and process data for you. So that you can skip the tedious steps of market research and immediately use the data to inform your strategy.\u003c/p\u003e\u003cp\u003eTo get started, open the tool, enter up to three competitors, and click “\u003cstrong\u003eCreate and analyze\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/3b/c4/3bc49eeebd578cda44c10d9327351949/3d61a38b75a5a7b2990b269024868bcd/AD_4nXeibrdFfji5qnVGmz5hR-Uur9vYee7DyZcAYWLtD5JZ9HqlAKJr0Z9SzGDqNrxYy6IyAyAw7PCPAU4wB2ZHrPWGj9NLFbgpkXHZR3E7fxO2KBopnktetoxKGActYQsTWGtErcJtHqPWyMYVv2RTxZbl0o9A.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Market Explorer tool start with three competitors entered and the \"Create and analyze\" button clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/39/20/3920c321d690d416a9851254f366d70a/032f9b8bdb8c3ccbbc3c4c7fc37fd0ed/original.jpeg\" height=\"386\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/39/20/3920c321d690d416a9851254f366d70a/032f9b8bdb8c3ccbbc3c4c7fc37fd0ed/AD_4nXeibrdFfji5qnVGmz5hR-Uur9vYee7DyZcAYWLtD5JZ9HqlAKJr0Z9SzGDqNrxYy6IyAyAw7PCPAU4wB2ZHrPWGj9NLFbgpkXHZR3E7fxO2KBopnktetoxKGActYQsTWGtErcJtHqPWyMYVv2RTxZbl0o9A.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou’ll get a report with information on your audience. Like market size and traffic.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/95/d2/95d2d5ffbdbbe6d1be35aeea69572a51/b3cf9e2448eab411aa90e04c7905cfae/AD_4nXfNimwkM01wSQJdXh2J5j4yaSIjcb4L_rZ-g2lIPtZJd-wG2D_3A5VKlZcYxcPvpz_k8DGFY0ggy9sBNvzy_7OVh3PNAaAyls0oLzgteeEHNW07n6qpIpo1VJw5uSa1fzwqezHWPOhjNd3mPRT3QX7opwc.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Market Explorer overview report showing data like market size, traffic, cost, market consolidation by competitor, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/72/db/72dbaa9b63eb39417cf8966bdc7bc321/c5e1a45b696b0506f10505201469a4bd/original.jpeg\" height=\"755\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/72/db/72dbaa9b63eb39417cf8966bdc7bc321/c5e1a45b696b0506f10505201469a4bd/AD_4nXfNimwkM01wSQJdXh2J5j4yaSIjcb4L_rZ-g2lIPtZJd-wG2D_3A5VKlZcYxcPvpz_k8DGFY0ggy9sBNvzy_7OVh3PNAaAyls0oLzgteeEHNW07n6qpIpo1VJw5uSa1fzwqezHWPOhjNd3mPRT3QX7opwc.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick through the different tabs along the top for more detailed breakdowns. Like audience demographics and their interests.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/48/e1/48e16cbb78f975e9913445479d0acd50/63f41262490916aee8ac7d24843eecc5/AD_4nXfDdjboS8rNPG_RtPK6EiFIo7jhaMvhl3VlJYNB0Ccx5KycHnLdPYfUoAYiQUhx2NpxOJTUhnWhU9N7O-0ezPjQodn7wEQ8T6KVsUNQnoKIRvIuWA-7u0lFnIgOVqUOhSLxWCcO3EXrrBI0-jh6NFPqqP_1.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Audience report on Market Explorer along with the tabs at the top of the page highlighted.\" data-original=\"https://static.semrush.com/blog/uploads/media/69/83/6983b6508b35eaaf5a02969f7e9c03d2/9a3bf899a81bd2572c821de15982075b/original.jpeg\" height=\"1238\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/69/83/6983b6508b35eaaf5a02969f7e9c03d2/9a3bf899a81bd2572c821de15982075b/AD_4nXfDdjboS8rNPG_RtPK6EiFIo7jhaMvhl3VlJYNB0Ccx5KycHnLdPYfUoAYiQUhx2NpxOJTUhnWhU9N7O-0ezPjQodn7wEQ8T6KVsUNQnoKIRvIuWA-7u0lFnIgOVqUOhSLxWCcO3EXrrBI0-jh6NFPqqP_1.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eUse this information to learn more about your ideal customers. And build campaigns tailored to their preferences.\u003c/p\u003e\u003cdiv data-background=\"yellowIllust\" data-button_color=\"purpleBrand\" data-button_text=\"Try for Free\" data-destination_url=\"https://www.semrush.com/apps/ai-strategic-market-insights/\" data-header=\"Unlock AI-Powered Market Insights\" data-image=\"https://static.semrush.com/blog/uploads/files/e3/c1/e3c11aed0d9bffb525e8f7552d6b7fa1/illustration-ads-banner-205x170.svg\" data-placeholder=\"\" data-text=\"with AI Strategic Market Insights\" data-widget=\"create-campaign\" id=\"\"\u003e\u003c/div\u003e\u003ch3\u003e10. Find Influencers to Partner with \u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/influencer-marketing-guide/\" style=\"text-decoration:none\"\u003eInfluencer marketing\u003c/a\u003e is when brands work with notable people in their niche to promote their brand or products. But manually finding and reviewing influencers to work with can be tedious.\u003c/p\u003e\u003cp\u003eTo find influencers faster, try the \u003ca href=\"https://www.semrush.com/apps/influencer-marketing-platform/\" style=\"text-decoration:none\"\u003eInfluencer Analytics\u003c/a\u003e app. Open the app. Click “\u003cstrong\u003eInfluencer Discovery\u003c/strong\u003e,” select a platform, then click “\u003cstrong\u003eUse AI-powered search\u003c/strong\u003e.” \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/f3/00/f300380db961729a9c53b7a6e30a676c/4e65e557a3e2edc3c9d2a943444de3b3/AD_4nXc_v3gZAZ_xpWBnauaguv1RzlIquI32i9gmdx-hdVFgVGjRrl7cqQk-HtCHx2zwiXEmev0zAG77CNlEFJrJidhW6td1sZIaKwhdlVHwvza7cwhpim_Xcx3ytG-GBHFEwlPSp6JaM_sZe9zr9KTzxPoD0RJ1.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Influencer Discovery on Influencer Analytics with YouTube selected and the “Use AI-powered search” button clicked.\" data-original=\"https://static.semrush.com/blog/uploads/media/81/f8/81f82c6b0dc0757079d78f510a65567a/9327a26ca5d91a301c9acf805e9ecf3e/original.jpeg\" height=\"387\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/81/f8/81f82c6b0dc0757079d78f510a65567a/9327a26ca5d91a301c9acf805e9ecf3e/AD_4nXc_v3gZAZ_xpWBnauaguv1RzlIquI32i9gmdx-hdVFgVGjRrl7cqQk-HtCHx2zwiXEmev0zAG77CNlEFJrJidhW6td1sZIaKwhdlVHwvza7cwhpim_Xcx3ytG-GBHFEwlPSp6JaM_sZe9zr9KTzxPoD0RJ1.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eDescribe who you want to work with and click “\u003cstrong\u003eCreate magic\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0a/4a/0a4ab3318ef9e5ebb3a49b1dd0e5136a/61777ab4714b5c3aacb51a092a334570/AD_4nXeBRu2W610zQua8tW4q67IFEzmMwD3bwabT3OA79aELW-myM8-Q5-EjmpGO1mGIwpV4cxbcZ9tP8hXoVrgh5CTDRl6BHLcu6GYGAX6Xw1JbkQTvkNMaGZHdwDVCjYT7k4TlcJ1hnYU1eK_SDuNFxT9l8N01.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='AI-powered search on Influencer Analytics with a description of a desired influencer profile entered and \"Create magic\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/7d/3f/7d3f003cf2685b51c4459105062c5d3d/43c3f1c311ea668607b303b6d46b6242/original.jpeg\" height=\"646\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/7d/3f/7d3f003cf2685b51c4459105062c5d3d/43c3f1c311ea668607b303b6d46b6242/AD_4nXeBRu2W610zQua8tW4q67IFEzmMwD3bwabT3OA79aELW-myM8-Q5-EjmpGO1mGIwpV4cxbcZ9tP8hXoVrgh5CTDRl6BHLcu6GYGAX6Xw1JbkQTvkNMaGZHdwDVCjYT7k4TlcJ1hnYU1eK_SDuNFxT9l8N01.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will find influencers relevant to your request. You can review their stats, including an estimated price. So you know which ones fit within your budget. Then, save the ones you want to work with to a list for future reference.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/70/5f/705ff57d7211c2df426a6633612ffd15/63b06c91f6a5919595f35dc841ffd028/AD_4nXf05jqSHbM5mMcRwLvYOGpjaWvoOihQoiXqjFBeaMFjPQxmSbGZ1kfJTFZy7hHdjgfZ0CvsuAv5hx2aeDktS0yUSHnCoFEkD9tO0SbjSaqnU1ZsIXfp2DOJK15uDaLVJOQpyWGnDGpOmjt4F6rirMvG33EN.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='A list of influencers who match target criteria on Influencer Analytics with two influencers selected and \"Add to lists\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/87/9f/879f5ebbc009f8dac6b604fcac8ff6a7/c388f2af90c8dcc761291a031a4ae1a7/original.jpeg\" height=\"627\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/87/9f/879f5ebbc009f8dac6b604fcac8ff6a7/c388f2af90c8dcc761291a031a4ae1a7/AD_4nXf05jqSHbM5mMcRwLvYOGpjaWvoOihQoiXqjFBeaMFjPQxmSbGZ1kfJTFZy7hHdjgfZ0CvsuAv5hx2aeDktS0yUSHnCoFEkD9tO0SbjSaqnU1ZsIXfp2DOJK15uDaLVJOQpyWGnDGpOmjt4F6rirMvG33EN.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e11. Write Your Marketing Emails\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/email-marketing/\" style=\"text-decoration:none\"\u003eEmail marketing\u003c/a\u003e involves sending emails to promote your business to people who subscribe to your email list. Think customers, users, or prospects. \u003c/p\u003e\u003cp\u003eThere are different types of emails you might send to subscribers. For example, if you sell software, someone might sign up for a free trial. And you might send a follow-up email to remind them when their trial ends. And nudge them towards a paid plan.\u003c/p\u003e\u003cp\u003eAnother popular email is a welcome email (an email used to build rapport with new subscribers).\u003c/p\u003e\u003cp\u003eA tool like the \u003ca href=\"https://www.semrush.com/apps/ai-writing-assistant/\" style=\"text-decoration:none\"\u003eAI Writing Assistant\u003c/a\u003e can draft different types of emails for your email marketing campaigns.\u003c/p\u003e\u003cp\u003eFirst, open the tool, click “\u003cstrong\u003eAll Tools\u003c/strong\u003e” and search for “email.” We’ll show you how to write a welcome email, so we’ll select “\u003cstrong\u003eWelcome Email\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/49/e3/49e3a4b954adb345e158327ecdbb3e3e/9391d6250fb93272a36dfbd5fda31f41/AD_4nXfYJvov6Bti-ZWUd0E277SNq2Hz_N8dfVohzH-PaGPbjeeUq5tZtDMXGGpQx-aZtfqS_7pIMa8KNKqDV_LF6kmvAO1fElcLf_OgrYpwUE6nTZWmFDJbg-x13E8qdPr1SGIVLLkkiJ0jQt7-gdcmvEsydyhW.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Welcome Email\" selected from the All Tools window on AI Writing Assistant.' data-original=\"https://static.semrush.com/blog/uploads/media/fc/ec/fcec48dafbbdae7cf583ee0d90e7c60d/75829bc4347b3c7c696683279b1a1907/original.jpeg\" height=\"727\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fc/ec/fcec48dafbbdae7cf583ee0d90e7c60d/75829bc4347b3c7c696683279b1a1907/AD_4nXfYJvov6Bti-ZWUd0E277SNq2Hz_N8dfVohzH-PaGPbjeeUq5tZtDMXGGpQx-aZtfqS_7pIMa8KNKqDV_LF6kmvAO1fElcLf_OgrYpwUE6nTZWmFDJbg-x13E8qdPr1SGIVLLkkiJ0jQt7-gdcmvEsydyhW.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFill out the prompt and click “\u003cstrong\u003eGenerate\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/58/99/5899b02101be1371e810a59ce6356e36/8998b566aa25abd5cc636ae638782e67/AD_4nXdPWPdqlq7kFeKEvPgHSXtZeoYAVj9r5QV8lBMKfJFNZH6zhvxMQJPxOiTbo2spIuVnYkTABw01SxPPsYyFAUJFSSxlqbkB9Y8XiuuhCT0Yo0jVLzIg5iVElJ1w8rxjf-4-SH6cP-iAIqAjafUI9h9Ouahp.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Input boxes to generate a welcome email on AI Writing Assistant including language, audience, product name, description, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/68/48/684848fedf11ffdc4659efd0b37450c8/88fa610e282b9c125a12ca2a350f6bd5/original.jpeg\" height=\"1220\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/68/48/684848fedf11ffdc4659efd0b37450c8/88fa610e282b9c125a12ca2a350f6bd5/AD_4nXdPWPdqlq7kFeKEvPgHSXtZeoYAVj9r5QV8lBMKfJFNZH6zhvxMQJPxOiTbo2spIuVnYkTABw01SxPPsYyFAUJFSSxlqbkB9Y8XiuuhCT0Yo0jVLzIg5iVElJ1w8rxjf-4-SH6cP-iAIqAjafUI9h9Ouahp.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe next page contains the AI-generated email. Check each email for plagiarism, copy it (to paste into your email marketing tool), or save it. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/9d/25/9d25eb662c273820a9254e7fb1c747e8/7d0fb2a4a42fe3d71a15176d0e6b770e/AD_4nXdP3SCbbozVxqSpj5-aWZUBYabcWczgG_KgEEd-rBNghL5i_nxDKqQzGADzE768JIDA5By1vwhMLal6OIHyGs9W93Jx5XCeG4q-GYI9l5ogYwP7nXqL5sPibCyLSiD-acuwi8NS6LDGX1_i8ilPgLVQcs7N.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"AI-generated welcome email on AI Writing Assistant with options to check each email for plagiarism, copy it, or save it.\" data-original=\"https://static.semrush.com/blog/uploads/media/ce/f2/cef217ed9242f9cd4e21af7df11371c4/c0048bbd415b6a1fca3d3a7920d99a6c/original.jpeg\" height=\"628\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ce/f2/cef217ed9242f9cd4e21af7df11371c4/c0048bbd415b6a1fca3d3a7920d99a6c/AD_4nXdP3SCbbozVxqSpj5-aWZUBYabcWczgG_KgEEd-rBNghL5i_nxDKqQzGADzE768JIDA5By1vwhMLal6OIHyGs9W93Jx5XCeG4q-GYI9l5ogYwP7nXqL5sPibCyLSiD-acuwi8NS6LDGX1_i8ilPgLVQcs7N.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/apps/ai-writing-assistant/\"\u003e\u003cem\u003eAI Writing Assistant\u003c/em\u003e\u003c/a\u003e\u003cem\u003e writes more than email content. Use it to help with blog content, website copy, social media, ads, marketing and ecommerce tasks, and more.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003ch3\u003e12. Perform Link Building Outreach\u003c/h3\u003e\u003cp\u003eLink building is an SEO strategy where you try to get other websites to link to yours. Backlinks from relevant, reputable websites can help you rank higher in search results. And while link building can be rewarding, it’s also time-consuming.\u003c/p\u003e\u003cp\u003eBut AI can make link building easier.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/apps/mentioned-outreach-wizard/\" style=\"text-decoration:none\"\u003eMentioned - Outreach Wizard\u003c/a\u003e is an app that automatically scans your blog posts and identifies people or brands you’ve mentioned. Then, the app finds their contact information so you can email them to ask for backlinks or social shares. \u003c/p\u003e\u003cp\u003eThe idea is that, if you’re mentioning them in your post, they might be happy to share it with their audience. Either on social media or, ideally, in their own blog posts with a backlink.\u003c/p\u003e\u003cp\u003eTo get started, open the app and enter a URL (like a blog post) that contains mentions. Then click “\u003cstrong\u003eScan\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/3d/89/3d897caf6dc86607db5e4df832e3f2fa/4e657856f29821e5f269323f99dd75ee/AD_4nXcBjZ2Rwvi3qb8UtWOsdYQ2Aa6QXtKLjdiAW4eVQYUxCHuAXmBmmw20b2XQh1QbmeyYBLfqfMhnf3iGdmMpPUqivx9LOPDZCZ6W03Wk4QBzgvlPnmMzoQOw6GC2mW2jfOgS_FyEq6EAzAJpFryZRQ5boJ8.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='A URL entered and \"Scan\" clicked on Mentioned - Outreach Wizard.' data-original=\"https://static.semrush.com/blog/uploads/media/68/98/6898fa307132d3c8f3e60f291551bb46/150020329acdcf05e3220b2aec2d0731/original.jpeg\" height=\"186\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/68/98/6898fa307132d3c8f3e60f291551bb46/150020329acdcf05e3220b2aec2d0731/AD_4nXcBjZ2Rwvi3qb8UtWOsdYQ2Aa6QXtKLjdiAW4eVQYUxCHuAXmBmmw20b2XQh1QbmeyYBLfqfMhnf3iGdmMpPUqivx9LOPDZCZ6W03Wk4QBzgvlPnmMzoQOw6GC2mW2jfOgS_FyEq6EAzAJpFryZRQ5boJ8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSelect the contacts you’d like to email and click “\u003cstrong\u003eSend an email\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/06/63/0663d9fe2f1fba1a1630e4324ee5370f/d736affecb3ee78cdbf3e37f4f688a79/AD_4nXdw-8Tw_zkyDpSZzttSmN7Wg92XiAO2INFO855XuX_WVzBzq0jQpqxkLKdeBNHExE1mhepobZ35luuD_r3dJTS1bxEtPJOGX_pHc9cv9-585NHo5AWSh1Dgcon-L_sypfbvsbVdPpAi6HTzAhqxwTWZbiUX.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='A list of contacts found in an article on Mentioned with two contacts selected and \"Send an email\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/35/3b/353b0f699ca3070145cec9e337930069/68f66ce979b7da0ff06667bb650b1a23/original.jpeg\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/35/3b/353b0f699ca3070145cec9e337930069/68f66ce979b7da0ff06667bb650b1a23/AD_4nXdw-8Tw_zkyDpSZzttSmN7Wg92XiAO2INFO855XuX_WVzBzq0jQpqxkLKdeBNHExE1mhepobZ35luuD_r3dJTS1bxEtPJOGX_pHc9cv9-585NHo5AWSh1Dgcon-L_sypfbvsbVdPpAi6HTzAhqxwTWZbiUX.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe app will open your email service provider with a drafted email with each contact as a Bcc recipient. Edit your email and send it when you’re done.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/35/31/35319af13f81c148f1c55c946d451980/6bc349ed8be9f9d5fe58da2d80e91947/AD_4nXeo3ngUMdMdoCtS2SKJwlo0DczUr0rLiXu2Vw7uyvW0Vi7IyrroDhjwXDYA4v1QbIlhDQT-JkBVlCpZ8vcppuI4K6ZWZoraIlzjZlu0c3Eplorr_N2fC_cHrmBXB2vPp33Oaq3SHPxNN42St-15K2M1imM.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"An email draft generated and selected contacts added as BCC recipients on Mentioned - Outreach Wizard.\" data-original=\"https://static.semrush.com/blog/uploads/media/6c/ef/6cef3160a73d9bf97bc0c61a8b43a07e/b1ebdb05eb5673f16e38ec5bd9d1f757/original.jpeg\" height=\"772\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/6c/ef/6cef3160a73d9bf97bc0c61a8b43a07e/b1ebdb05eb5673f16e38ec5bd9d1f757/AD_4nXeo3ngUMdMdoCtS2SKJwlo0DczUr0rLiXu2Vw7uyvW0Vi7IyrroDhjwXDYA4v1QbIlhDQT-JkBVlCpZ8vcppuI4K6ZWZoraIlzjZlu0c3Eplorr_N2fC_cHrmBXB2vPp33Oaq3SHPxNN42St-15K2M1imM.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThis lets you send more outreach emails faster. Boosting your chances of getting backlinks.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: There’s more to backlink building than just outreach. Read our \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/link-building/\" style=\"text-decoration:none\"\u003e\u003cem\u003elink building guide\u003c/em\u003e\u003c/a\u003e\u003cem\u003e to learn the best practices.\u003c/em\u003e\u003c/p\u003e\u003ch2\u003eHow to Build a Strong AI Marketing Strategy\u003c/h2\u003e\u003cp\u003eNow that you know how AI helps marketers, it’s time to pull it all together with your own strategy. \u003c/p\u003e\u003cp\u003eHere’s how:\u003c/p\u003e\u003ch3\u003eChoose Your Areas of Focus\u003c/h3\u003e\u003cp\u003eDetermine which areas AI will make the biggest impact on your business. Here are some ideas:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eIdentify where competitors excel\u003c/strong\u003e: If your competitors are consistently posting on social media while you struggle to keep up, consider integrating AI into your social media marketing strategy to automate content creation and scheduling\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eAssess budget gaps\u003c/strong\u003e: AI can step in to handle roles you can’t currently afford to fill (such as drafting blog articles or social media posts)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eDelegate repetitive tasks\u003c/strong\u003e: Let AI take over time-consuming tasks like data analysis or basic customer support, freeing up your team to focus on bigger-picture initiatives\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003ePick the Right AI Marketing Tools\u003c/h3\u003e\u003cp\u003eThe AI tools you use depend on the tasks you need help with. \u003c/p\u003e\u003cp\u003eUse a tool suite like Semrush so that you don’t need to jump back and forth between different software. Letting you build a streamlined tech stack.\u003c/p\u003e\u003cp\u003eThis makes it easy for you (and your team members) to access the tools they need for different tasks. \u003c/p\u003e\u003cp\u003eYou’ll be able to try lots of great tools for free by checking out the \u003ca href=\"https://www.semrush.com/apps/collection/ai-apps/\" style=\"text-decoration:none\"\u003eAI app collection\u003c/a\u003e in the App Center.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/74/a5/74a57a072ec2324042be7d51114b623e/6bcb7e96e37c4c010b76a557625a5c43/AD_4nXe0JzaAlL1zyXCq0RL3X_AvqfuqoFU9qLs52VNwksojBuzzTaTcwsx02g4VtG7LLKQ34AOurc5Qv8NjohUUmqitFckDkpmVLyb7WrtE5RjCcHGSfPMs1iX_plGPfsxqkTB82-tD_m6gHwKDoUXYf7VZHeDq.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"AI \u0026amp; Automation Apps on Semrush with a list of different tools to automate different marketing tasks.\" data-original=\"https://static.semrush.com/blog/uploads/media/eb/34/eb34a8ee8331598441c92f6333326ac4/65dbf1a6d2e143ce99af06dee4568440/original.jpeg\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/eb/34/eb34a8ee8331598441c92f6333326ac4/65dbf1a6d2e143ce99af06dee4568440/AD_4nXe0JzaAlL1zyXCq0RL3X_AvqfuqoFU9qLs52VNwksojBuzzTaTcwsx02g4VtG7LLKQ34AOurc5Qv8NjohUUmqitFckDkpmVLyb7WrtE5RjCcHGSfPMs1iX_plGPfsxqkTB82-tD_m6gHwKDoUXYf7VZHeDq.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003ePlus, a \u003ca href=\"https://www.semrush.com/signup/\" style=\"text-decoration:none\"\u003efree Semrush account\u003c/a\u003e lets you combine these apps with powerful tools for other areas of your marketing. From keyword research and competitor analysis to link building and PPC campaigns.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/\" show_input=\"false\" header=\"Access 55+ Tools\" text=\"with a Free Semrush Account\" button_text=\"Sign Up Now\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003eSet KPIs and Measure Performance\u003c/h3\u003e\u003cp\u003eSetting \u003ca href=\"https://www.semrush.com/blog/kpi-marketing/\" style=\"text-decoration:none\"\u003ekey performance indicators\u003c/a\u003e (KPIs)—metrics that help you understand if you’re reaching your goals—lets you measure the impact of your AI marketing workflows. So you can track progress and see where it’s working and where its impact is lower than expected.\u003c/p\u003e\u003cp\u003eThe metrics you track and the KPIs you set depend on your business, goals, and your marketing channels. \u003c/p\u003e\u003cp\u003eFor example, if you decide to use AI to create content for social media, you can use a tool like Semrush’s \u003ca href=\"https://www.semrush.com/social-media/\" style=\"text-decoration:none\"\u003eSocial Analytics\u003c/a\u003e to monitor and track performance through metrics like engagement and shares.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/1d/86/1d86b95d5e474f91caf568804ad90008/0f76eec31f6bd19a5b01a6e0fe5954aa/AD_4nXcN0l0aG4Eu9y4OKul8PTTv3uIWuGqaq8HcLJyFIL__gFt33l5EzP5acQbSwmOztpb5R5oLym254HqsRABnXBRoLZL_v3IsNtDAScPTH-k8tXBpkmdtDl77-1zByRz8EmJGO7WQkAU1H38ff5JME0vKw46S.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Social Analytics on Semrush showing a list of published posts along with metrics like reach, engagement, shares, etc. for each post.\" data-original=\"https://static.semrush.com/blog/uploads/media/2e/ee/2eeefde538cf26e93db938c347eb876a/50c979dc5d924c66cd77f6e7cc21aa7c/original.jpeg\" height=\"687\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2e/ee/2eeefde538cf26e93db938c347eb876a/50c979dc5d924c66cd77f6e7cc21aa7c/AD_4nXcN0l0aG4Eu9y4OKul8PTTv3uIWuGqaq8HcLJyFIL__gFt33l5EzP5acQbSwmOztpb5R5oLym254HqsRABnXBRoLZL_v3IsNtDAScPTH-k8tXBpkmdtDl77-1zByRz8EmJGO7WQkAU1H38ff5JME0vKw46S.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eImplement, Test, and Iterate \u003c/h3\u003e\u003cp\u003eRegularly review your KPIs and gather feedback from your team to understand what's working and what needs improvement. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eAI won’t manage to do every marketing task perfectly.\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eFor example, you might want to review AI tasks that miss your KPIs. As these tasks might be better suited to humans carrying them out.\u003c/p\u003e\u003cp\u003eThis iterative approach helps you refine your strategy to achieve better results over time.\u003c/p\u003e\u003ch2\u003eLeverage AI in Your Marketing Strategy\u003c/h2\u003e\u003cp\u003eWhether you're a large or small business, using AI for marketing can help you scale and reach your goals faster.\u003c/p\u003e\u003cp\u003eAnd Semrush has a range of AI tools for marketing that’ll make the process easier.\u003c/p\u003e\u003cp\u003eWant to see for yourself? \u003ca href=\"https://www.semrush.com/signup/\" style=\"text-decoration:none\"\u003eTry Semrush for free\u003c/a\u003e today.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/get-free-trial/\" show_input=\"false\" header=\"Elevate Your AI Marketing Strategy\" text=\"with a Semrush Subscription\" button_text=\"Start Free Trial\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. 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