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href="https://web.archive.org/web/20140714020116/http://techcrunch.com/tag/highland-capital-partners/" class="tag" data-omni-sm="art_articlecategory">Highland Capital Partners</a> <div class="links" id="tc-tag-item-highland-capital-partners"> <ul class="recirc-river river-small g g-1-2-1"> <li> <div class="block-small"> <a class="block-wrapper" href="https://web.archive.org/web/20140714020116/http://techcrunch.com/2013/06/20/highland-capital-partners-commits-to-invest-25-million-in-leap-motion-developers/"> <img src="https://web.archive.org/web/20140714020116im_/http://tctechcrunch2011.files.wordpress.com/2013/01/leap_in_hand.jpg?w=150" alt="Highland Capital Partners Commits To Invest $25 Million In Leap Motion Developers"/> <div class="block-content"> <h3>Highland Capital Partners Commits To Invest $25 Million In Leap Motion Developers</h3> <div class="block-meta"> <div class="byline"> <time datetime="2013-06-20 15:21:12"></time> </div> </div> </div> </a> </div> </li> <li> <div 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href="/web/20140714020116/http://techcrunch.com/author/ryan-lawler/" title="Posts by Ryan Lawler" onclick="s_objectID='river_author';" rel="author">Ryan Lawler</a> <span class="twitter-handle">(<a href="https://web.archive.org/web/20140714020116/https://twitter.com/ryanlawler" rel="external">@ryanlawler</a>)</span></div>  <div class="social-share"> <ul class="inline-list social-share-list" id="social-share" data-permalink="http://techcrunch.com/2013/11/12/smartthings-12-5m-greylock-highland/"> <li class="comment"> <a href="#comments" rel="external" class="icon-comment launch-social-load"> <span class="social-count"><span class="livefyre-commentcount" data-lf-site-id="311145" data-lf-article-id="913340"></span></span> </a> </li> <li class="facebook"> <a href="#" rel="external" class="icon-facebook"><span class="social-count" id="fb-newshare-913340"></span></a> </li> <li class="linkedin"> <a href="#" rel="external" class="icon-linkedin"><span class="social-count" 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href="https://web.archive.org/web/20140714020116/http://www.reddit.com/submit?title=SmartThings%20Raises%20%2412.5%20Million%20From%20Greylock%20And%20Highland%20To%20Power%20The%20Internet%20Of%20Things&url=http%3A%2F%2Ftechcrunch.com%2F2013%2F11%2F12%2Fsmartthings-12-5m-greylock-highland%2F%3Fncid%3Dreddit_social_share" target="_blank" class="reddit"><img src="https://web.archive.org/web/20140714020116im_/http://s1.wp.com/wp-content/themes/vip/techcrunch-2013/assets/images/reddit.gif?m=1381204869g" alt="submit to reddit" border="0"/></a> </li> <li class="googleplus"> <div class="g-plusone" data-annotation="bubble" data-href="http://techcrunch.com/2013/11/12/smartthings-12-5m-greylock-highland/" data-size="medium" data-width="60"></div> </li> </ul> </li> </ul> </div>  </div> <a href="https://web.archive.org/web/20140714020116/http://techcrunch.com/2013/11/12/plumbr/" class="next-link" data-omni-sm="art_nextstory"> <div class="next-story-link">Next Story</div> <div class="next-story-full"> <h4 class="next-title">Estonian Startup Plumbr Raises $1M To Make Memory Leaks A Thing Of The Past</h4> </div> </a> </header>   <div class="l-two-col">  <div class="l-main-container"> <div class="l-main"> <div class="article-entry text">  <img src="https://web.archive.org/web/20140714020116im_/http://tctechcrunch2011.files.wordpress.com/2013/11/smartthings-product-image_11-11-e1384230748792.jpg?w=738" class=""/> <p>Internet-of-Things startup <a target="_blank" href="https://web.archive.org/web/20140714020116/http://smartthings.com/">SmartThings</a> has spent the last year or so building a platform that people can use to connect to an increasingly wide range of devices in their homes. Now it’s getting ready to bet even bigger on those products and its platform, thanks to a $12.5 million Series A round of financing led by Greylock Partners and Highland Capital Partners. </p> <p>The company got its start thanks to a Kickstarter campaign to fund its <a target="_blank" href="https://web.archive.org/web/20140714020116/http://gigaom.com/2012/08/23/smartthings-kickstarter-project-lets-developers-hack-the-real-world/">SmartThings starter kit</a>, which included a “Smart Hub” and variety of devices that could be monitored or controlled remotely via mobile apps. </p> <p>By connecting everyday devices to the Internet, users can take advantage of a number of applications. That includes everything from home security — for instance, using motion detectors to alert them when someone has entered the home — to driving more efficient use of energy — that is, shutting off lights or heat when a room is not in use. </p> <p>Many of these applications could be realized by early customers of the SmartThings starter kit, which was designed to educate consumers about the connected home and to whet the consumer appetite for Internet-of-Things applications.</p> <p>But SmartThings didn’t want to just power its own products — it hoped to create a platform upon which other companies could create devices and applications that would make the connected home smarter and products more useful. So it <a target="_blank" href="https://web.archive.org/web/20140714020116/http://www.engadget.com/2013/05/30/smartthings-developer-toolkit/">opened up its developer toolkit</a> to third-parties and <a href="https://web.archive.org/web/20140714020116/http://techcrunch.com/2013/08/21/smartthings-shop/">built an online shop</a> where customers could find devices that leverage its technology.</p> <p>According to Alex Hawkinson, CEO and co-founder of SmartThings, the number one issue to adoption is just consumer awareness and education about the value that users can get from connecting everyday items to the Internet and managing them remotely. Hopefully, as it sees more adoption by both developers and distributors, more consumers will become aware of the benefits.</p><div> <div id="adsDiv43eb8e56b5"></div> <script> /* */ if (ads.isMobile()) { (function(window,$){ window.TechCrunch.loader.on('tc_ads_wrapper_omniture', function(){ if ( !window.ads.isAdPageSet ){ if ( typeof window.adSetAdURL == 'function' ) { window.adSetAdURL('/wp-content/themes/vip/techcrunch-2013/_uac/adpage.html'); window.ads.isAdPageSet = true; } } window.htmlAdWH('348-14-15-135e', "300", "115", 'f', 'adsDiv43eb8e56b5'); }); }(this,this.jQuery)); } /* */ </script> </div> <p>Now that it’s laid that foundation, SmartThings is ready to take off in a big way, by enhancing its product portfolio and increasing distribution of its products and apps. On the developer side, SmartThings is hoping to move beyond the thousand or so apps and devices that leverage its technology now, and get more mass market adoption. </p> <p>It’s also expecting to soon see wider distribution. Today, SmartThings products can be purchased either through its online store or Amazon.com. But the company expects to see SmartThings products soon available through more online and offline retailers.</p> <p>The funding will be key to that push, as will some of the expertise of its investors. Along with the funding, Greylock’s Josh Elman and Highland’s Manish Patel will join the SmartThings board of directors. Patel, who is also on the board of Leap Motion and had previously spent many years at Google, will bring his background in connected hardware and developer platforms to bear.</p> <p>Meanwhile, this marks the first lead investment at Greylock for Elman, whose experience with consumer and mobile products will be leaned on as the company seeks to make devices in the connected home a more mainstream proposition. While there’s a vast — and growing — number of devices that are becoming connected in the home, Elman told me SmartThings “was the first product, API, and platform that I saw that starts to do it right.”</p> <p>With their investment, Greylock and Highland <a href="https://web.archive.org/web/20140714020116/http://techcrunch.com/2012/12/04/smartthings-closes-3m-seed-round-led-by-first-round-capital-launches-competition-to-grow-community-of-smart-object-developers/">join existing investors</a> including First Round Capital, SV Angel, Lerer Ventures, CrunchFund, Max Levchin, Yuri Milner’s Start Fund, David Tisch, A-Grade Investments, Chris Dixon, Vivi Nevo, Alexis Ohanian, Loic Le Meur, Martin Varsavsky, Kal Vepuri, Ryan Sarver, Jared Hecht, Steve Martocci, Emil Michael, Aaron Levie, Zorik Gordon, and Nathan Hanks. The new round brings total funding in SmartThings to $15.5 million.</p>  </div> <div id="social-after-wrapper" class="hide-med-max cf social-share"> <ul class="inline-list social-share-list is-hidden" id="social-after"> <li> <a href="#" rel="external" class="icon-facebook"><span class="social-count" id="fb-newshare-913340"></span></a> </li> <li class="twitter"> <a href="#" rel="external" class="icon-twitter"><span class="social-count" id="tweet-newshare-913340"></span></a> </li> <li> <a href="#" rel="external" class="icon-linkedin"><span class="social-count" id="linkedin-newshare-913340"></span></a> </li> <li> <div class="g-plusone" data-annotation="bubble" data-href="http://techcrunch.com/2013/11/12/smartthings-12-5m-greylock-highland/" data-size="medium" data-width="60"></div> </li> <li> <su:badge layout="1" type="badge" location="http://techcrunch.com/2013/11/12/smartthings-12-5m-greylock-highland/?ncid=su_social_share"></su:badge> </li> <li> <a href="https://web.archive.org/web/20140714020116/http://www.reddit.com/submit?title=SmartThings%20Raises%20%2412.5%20Million%20From%20Greylock%20And%20Highland%20To%20Power%20The%20Internet%20Of%20Things&url=http://techcrunch.com/2013/11/12/smartthings-12-5m-greylock-highland/%3Fncid%3Dreddit_social_share" target="_blank" class="reddit"><img src="https://web.archive.org/web/20140714020116im_/http://s1.wp.com/wp-content/themes/vip/techcrunch-2013/assets/images/reddit.gif?m=1381204869g" alt="submit to reddit" border="0"/></a> </li> </ul> </div> <div id="grv-personalization-56"></div> <script>window.TechCrunch.loader.on( 'gravity-beacon', function(){ window.tc_loadGravityScript( 'recirculation' ); } );</script><div class="ad-cluster-container ad-cluster-no-ad" style="display: none;"> <small class="advertise-here"><a href="https://web.archive.org/web/20140714020116/http://techcrunch.com/advertise/" title="Advertise on TechCrunch">Advertisement</a></small> <ul class="ad-cluster" data-adcount="4"> </ul> </div> </div> </div>   <div class="l-sidebar"> <div class="ad-unit ad-300x250"> <small class="advertise-here"> <a href="https://web.archive.org/web/20140714020116/http://techcrunch.com/advertise/" title="Advertise on TechCrunch"> Advertisement </a> </small>  <div id="adsDiv19c0973440"></div> <script> /* <![CDATA[ */ if (!ads.isMobile()) { (function(window,$){ window.TechCrunch.loader.on('tc_ads_wrapper_omniture', function(){ if ( !window.ads.isAdPageSet ){ if ( typeof window.adSetAdURL == 'function' ) { window.adSetAdURL('/wp-content/themes/vip/techcrunch-2013/_uac/adpage.html'); window.ads.isAdPageSet = true; } } window.htmlAdWH('93311232', "RR", "RR", 'f', 'adsDiv19c0973440'); }); }(this,this.jQuery)); } /* ]]> */ </script>  </div>  <div class="section aside crunchbase-cluster collapse"> <h3 class="section-title collapse-title">CrunchBase</h3> <div class="collapse-body"> <ul class="crunchbase-accordion">  <li class="data-card crunchbase-card active" data-crunchbase-url="http://crunchbase.com/organization/greylock/"> <h4 class="card-title card-acc-handle"> <a class="cb-card-title-link" href="https://web.archive.org/web/20140714020116/http://crunchbase.com/organization/greylock/"> Greylock Partners </a> </h4> <div class="card-acc-panel"> <ul class="card-info"> <li> <strong class="key">Founded</strong> <span class="value">1965</span> </li> <li> <strong class="key"> </strong> <span class="value"> </span> </li> <li class="cb-card-description full"> <strong class="key">Overview</strong> <span class="value">Greylock partners with entrepreneurs to help them build market-leading businesses. Over the past 45 years the firm has worked with hundreds of companies, 150 of which have gone on to IPOs and 100 of which have gone on to profitable M&A events. Such companies include Ascend Communications, CheckFree, CipherTrust, Constant Contact, Continental Cable, Decru, Data Domain, DoubleClick, Farecast, Internet …</span> </li> <li class="full"> <strong class="key">Website</strong> <span class="value"> <a href="https://web.archive.org/web/20140714020116/http://www.greylock.com/" target="_blank">http://www.greylock.com</a> </span> </li> <li class="full profile"> <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/organization/greylock" target="_blank">Full profile for Greylock Partners</a> </li> </ul> </div> </li>   <li class="data-card crunchbase-card" data-crunchbase-url="http://crunchbase.com/organization/highland-capital-partners/"> <h4 class="card-title card-acc-handle"> <a class="cb-card-title-link" href="https://web.archive.org/web/20140714020116/http://crunchbase.com/organization/highland-capital-partners/"> Highland Capital Partners </a> </h4> <div class="card-acc-panel"> <ul class="card-info"> <li> <strong class="key">Founded</strong> <span class="value">1988</span> </li> <li> <strong class="key"> </strong> <span class="value"> </span> </li> <li class="cb-card-description full"> <strong class="key">Overview</strong> <span class="value">Founded in 1988, Highland Capital Partners is a global venture capital firm focused on putting the entrepreneur first. With offices in Silicon Valley, Boston and Shanghai, Highland has raised over $3 billion in committed capital and invested in more than 225 companies, resulting in category-defining businesses across consumer and enterprise technology. Investments include 2U, Ask Jeeves, Bromium, …</span> </li> <li class="full"> <strong class="key">Website</strong> <span class="value"> <a href="https://web.archive.org/web/20140714020116/http://www.hcp.com/" target="_blank">http://www.hcp.com</a> </span> </li> <li class="full profile"> <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/organization/highland-capital-partners" target="_blank">Full profile for Highland Capital Partners</a> </li> </ul> </div> </li>   <li class="data-card crunchbase-card" data-crunchbase-url="http://crunchbase.com/person/josh-elman/"> <h4 class="card-title card-acc-handle"> <a class="cb-card-title-link" href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/josh-elman/"> Josh Elman </a> </h4> <div class="card-acc-panel"> <ul class="card-info"> <li class="cb-card-description full"> <strong class="key">Bio</strong> <span class="value">Josh is a partner at Greylock. He joined the team in 2011 and invests in entrepreneurs building new consumer products and services. His areas of focus include social networks and platforms, mobile apps, new media, and marketplaces. Josh specializes in designing, building, and scaling consumer products, having been part of multiple companies that have grown to over 100 million users. Before joining …</span> </li> <li class="full profile"> <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/josh-elman" target="_blank">Full profile for Josh Elman</a> </li> </ul> </div> </li>   <li class="data-card crunchbase-card" data-crunchbase-url="http://crunchbase.com/person/manish-patel/"> <h4 class="card-title card-acc-handle"> <a class="cb-card-title-link" href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/manish-patel/"> Manish Patel </a> </h4> <div class="card-acc-panel"> <ul class="card-info"> <li class="cb-card-description full"> <strong class="key">Bio</strong> <span class="value">Manish’s passion for building began when he was a kid. Whether it was on his brother’s Commodore 128 or with a bucket of Legos, he loved to create experiences that stretched the imagination. Today, that same excitement drives his involvement in the startup community. Manish helps teams realize their potential as they evolve from an insight, to an experience, to a business. At Highland, Manish …</span> </li> <li class="full profile"> <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/manish-patel" target="_blank">Full profile for Manish Patel</a> </li> </ul> </div> </li>   <li class="data-card crunchbase-card" data-crunchbase-url="http://crunchbase.com/organization/smartthings/"> <h4 class="card-title card-acc-handle"> <a class="cb-card-title-link" href="https://web.archive.org/web/20140714020116/http://crunchbase.com/organization/smartthings/"> SmartThings </a> </h4> <div class="card-acc-panel"> <ul class="card-info"> <li> <strong class="key">Founded</strong> <span class="value">2012</span> </li> <li> <strong class="key"> </strong> <span class="value"> </span> </li> <li class="cb-card-description full"> <strong class="key">Overview</strong> <span class="value">SmartThings believes that the everyday objects around us can do more to help make their lives easier, better, and more fun. To help them help the,, it’s created a variety of easy-to-use sensors that they can place in their home, office, and car. SmartThings lets these sensors communicate with each other, and with them–unlocking a new world of possibilities and resulting in the world’s most accessible …</span> </li> <li class="full"> <strong class="key">Founders</strong> <span class="value"><a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/andrew-brooks-3" target="_blank">Andrew Brooks</a>, <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/ben-edwards-2" target="_blank">Ben Edwards</a>, <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/jeff-hagins" target="_blank">Jeff Hagins</a>, <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/alex-hawkinson" target="_blank">Alex Hawkinson</a>, <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/jesse-oneill-oine" target="_blank">Jesse O'Neill-Oine</a>, <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/james-stolp-2" target="_blank">James Stolp</a>, <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/person/scott-vlaminck-2" target="_blank">Scott Vlaminck</a></span> </li> <li class="full"> <strong class="key">Website</strong> <span class="value"> <a href="https://web.archive.org/web/20140714020116/http://smartthings.com/" target="_blank">http://smartthings.com</a> </span> </li> <li class="full profile"> <a href="https://web.archive.org/web/20140714020116/http://crunchbase.com/organization/smartthings" target="_blank">Full profile for SmartThings</a> </li> </ul> </div> </li>  </ul> </div> </div>  <div class="section aside crunchdaily collapse collapse-adjacent block"> <h2 class="section-title collapse-title aside-adjacent">TechCrunch Daily</h2> <div class="collapse-body"> <p class="crunchdaily-tagline">Latest headlines delivered to you daily</p> <div class="newsletter 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